- How RMNs Use MFA And Cheap Inventory To Game Attribution RulesRetail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But ... read more
- Sins Of The Cookie: How Third-Party Cookies Set The Industry BackGoogle Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development ... read more
- Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody WantsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion of retail media networks. From just a handful of small units within Amazon and Kroger ... read more
- Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing SummitOverheard at DPS Dozens of publishers made the annual trek to snowy Vail, Colorado for the spring iteration of the Digiday Publishing Summit this week with hopes of discussing and finding solutions to the challenges ... read more
- Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing SummitInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the ... read more
- Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 optionsThe rapid growth of the retail media space has continued apace this year. Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data ... read more
- Selling The BibleTrump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. ... read more
- Israel quietly rolled out a mass facial recognition program in the Gaza StripIllustration by Alex Castro / The Verge Israel has deployed a mass facial recognition program in the Gaza Strip, creating a database of Palestinians without their knowledge or consent, The New York ... read more
- Dbrand tried and failed to fix the Ghost Case — replacements will take longerThe Dbrand Ghost Case for the iPhone 15 Pro. | Image: Dbrand Dbrand is scrapping plans to fix its anti-yellowing Ghost Case, but not because it yellows — it’s that it scratches ... read more
- Leaked images reveal Microsoft’s white disc-less Xbox Series X consoleImage: Exputer Microsoft appears to be readying a white version of its Xbox Series X console without a disc drive. Exputer has published a series of leaked images of the white Xbox ... read more
- Oregon’s governor signs right-to-repair law that bans ‘parts pairing’Oregon joins Minnesota, California, and New York in giving consumers and repair shops more control over device repairs. | Image: iFixit Oregon Governor Tina Kotek has now signed one of the strongest ... read more
- Anything Is POSSIBLE: OAAA’s Bager Sees A ‘Share Shift’ For DOOH, AI On Learning AgendaAs the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of ... read more
- Los medicamentos para adelgazar como Ozempic impulsan las plataformas de telemedicina DTCEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Los fármacos para adelgazar como el Ozempic, que hasta hace un par de años se utilizaban para tratar la diabetes, ... read more
- Apple Defeats Antitrust Case Over Crypto PoliciesSiding with Apple, a federal judge has dismissed a lawsuit alleging that the company conspired with Venmo, Cash App, and Google Pay to block decentralized cryptocurrency apps from the app store. ... read more
- The new MacBook Air M3 is $100 off for the first timeThe new M3-powered MacBook Air is faster than its predecessor with GPU upgrades. | Image: Apple It’s a good day for Apple deals. Not only can you get $150 off the Apple ... read more
- GLAAD report says Meta allows anti-trans hate to ‘flourish’ on its platformsImage: Vjeran Pavic GLAAD, the world’s largest LGBTQ+ media advocacy group, claims that Meta’s content moderation system is allowing an “epidemic of anti-transgender hate” to flourish on its platform. A new report ... read more
- Twitch bans turning butts and boobs into green screensThough this isn’t quite what Twitch will soon ban, it’s another example from Morgpie of her ability to push Twitch’s guideline boundaries | Image: Twitch / Morgpie The latest update to Twitch’s ... read more
- Qualcomm quietly demos Baldur’s Gate 3 and Control on Snapdragon X Elite laptopsThe red Snapdragon X Elite reference design laptop Qualcomm used to show off the games. | Image: Qualcomm If you read my scoop last week, I bet you’ve been wondering — how ... read more
- Logitech’s original G Pro X Superlight is on sale for nearly 40 percent offThe first-gen Superlight isn’t the latest model, but it remains a standout gaming mouse at $60 off. | Image: Logitech These days, there are ample options to consider when choosing a gaming ... read more
- Bill Maher expands podcast operation with a controversial host
- Here’s our first look at Apple’s in-the-box iPhone updating machineUpdating the OS on your brand-new iPhone could soon be a thing of the past. | Photo by Allison Johnson / The Verge Apple’s been working on a machine that would let ... read more
- The principles of wearable etiquette
- Court Revives Claims Against Apple Over Phishing AppAn appellate panel said Section 230 doesn't protect Apple from all claims relating to a phishing app that was developed by a third party. ... read more
- Experian, InfoSum Introduce Cleanrooms For AutomotiveLauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way - focusing on speed in a partnership with Experian. ... read more
- Google adds more AI in shoppingIllustration: The Verge Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with ... read more
- Updates to Google Maps and Search make it easier to plan your next outingNew Google features will provide suggestions for places to visit or even roughly plan your entire vacation. | Image: Google Google is introducing a handful of updates that aim to take some ... read more
- The Polestar 4 is also getting a price cut ahead of its debutImage: Polestar The Polestar 4 is going on sale next month, and when it does, the price will be slightly different than the electric crossover coupe was originally announced. Last year, ... read more
- Marvel Rivals is a mix of Overwatch and superhero battlesImage: NetEase / Marvel Games Marvel’s on a roll with its new game announcements. After teasers and rumors, Marvel Games revealed Marvel Rivals, a 6 v 6 hero shooter that blends the ... read more
- Dune: Awakening is going to turn me into a blood drinking, spice addicted survivalistImage: Funcom A survival game based in the world of Dune makes an awful lot of sense. Both the books and movies spend a lot of time explaining the mechanics of surviving ... read more
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automate dynamic tracking without browser cookies. Adobe has announced its Real-Time CDP Collaboration that links to Amazon Web Services Clean Rooms, allowing marketers to ... read more
- Google’s Pixel 9 will reportedly come in three sizes this fallImage: OnLeaks / 91Mobiles Google plans to shake up its smartphone strategy in 2024 by releasing three different models of the upcoming Pixel 9. That’s according to 91mobiles, with the site now ... read more
- The SEC’s crypto lawsuit against Coinbase can continueIllustration by Alex Castro / The Verge The question of who gets to regulate crypto has some answers, as a judge has ruled the Securities and Exchange Commission’s securities lawsuit against Coinbase ... read more
- Affinity users won’t be forced into paying subscriptions following Canva acquisitionAffinity says subscriptions “will only ever be as an option alongside the perpetual model, for those who prefer it.” | Illustration: The Verge After Canva’s acquisition of Affinity design software sparked concern ... read more
- Can Bitcoin mining really support renewable energy?A view of a Bitcoin mine in Ekibastus, Kazakhstan on January 03, 2023. | Photo by Meiramgul Kussainova/Anadolu Agency via Getty Images A new study finds that Bitcoin mining paired with green ... read more
- Anxiety is a monster in Sony’s new Spider-Verse short filmSpider-Man: Into the Spider-Verse and its sequel both touched on how difficult it tends to be for superheroes to juggle all of their various responsibilities. But Sony’s new short film, The Spider ... read more
- No Man’s Sky is finally getting a ship editor in latest updateImage: Hello Games No Man’s Sky just keeps on expanding. Hello Games is releasing the game’s 27th update today, dubbed “Orbital,” and it adds some major features including improved space stations and ... read more
- Media brands are leveraging content catalogs and driving ad revenue with linear channelsWhile many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences ... read more
- GroupM Unveils Bespoke Women's Sports MarketplaceThe marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiations, and is being backed by Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others. ... read more
- GroupM to double media spend on women’s sportsGroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace. WPP’s media buying arm will announce today it ... read more
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing AppDemonstrating how AI can benefit all types of businesses, former Google exec and Yahoo CEO Marissa Mayer has launched a photo-sharing and event-planning app, which has some across the internet scratching their heads. ... read more
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification ProgramThe statement, which includes a quote from the MRC's George Ivie, says JIC certification is intended to work in tandem with MRC accreditation, not in competition with it. ... read more
- Seedtag Cuts Its Teeth On CTV With Contextual TargetingSeedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual Targeting appeared first on ... read more
- The JIC And The MRC Clarify Their Purpose And How They’re Different
- Disney Plus officially unveils its very green new logoSame Disney Plus, new logo. | Image: Disney Disney has been hinting at some big changes in the Disney Plus branding. In recent days, lots of users checked their TV, tablet, or ... read more
- The Disney Plus-Hulu merger is way more than a streaming bundleIt’s Hulu. In Disney Plus. | Image: Disney As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it’s also ... read more
- S4 Capital Loses Ground, Organic Revenue Declines 4.5%The firm also indicated that growth is not expected to return in 2024 and shares on the London Exchange took a hit of more than 11% on the news. ... read more
- Last Supper In Poland: Hulu Series About Jews In WWII Hits HomeWhat can we learn from the experience of the Jews in Eastern Europe when the gravity of the German onslaught and occupation became understood and escape routes began to close? ... read more
- Ad Market Expands 10.4% In FebruaryFebruary was the 11th consecutive monthly expansion, and the first double-digit growth in nearly two years. Smaller ad categories grew at twice the rate of the top 10. ... read more
- NBC News Drops McDaniel Following MSNBC, NBC OutcryNBC News has decided to drop Ronna McDaniel, the controversial former chair of the Republican National Committee, as a new on-air commentator following immediate, widespread criticism and backlash. The news came four days after NBC ... read more
- Triton Digital Acquires Audio Brand Safety Startup To Scale ProgrammaticOn Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the ... read more
- Investors As Organic Fans; Netflix Weathers Its Password CrackdownHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC marketing is to bring on influencers or popular content creators as stakeholders, co-founders and/or backers ... read more
- Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfrontThis week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market. Currency contention OpenAI’s Hollywood talks, Walmart-Vizio worries, Fox’s Netflix ad deal and more ... read more
- Why the creator industry is setting its sights on on the small screenAs the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen via influencer companies like LTK (formerly rewardStyle and LIKEtoKNOW.it). LTK is a digital ... read more
- How Forbes is testing its SSPs to improve programmatic ad revenueJust as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Forbes has sought to reassert the relationship through ... read more
- BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiencesBustle Digital Group’s flagship title Bustle published about 150 articles a day in 2022. But that was before search and social platforms changed their algorithms to prioritize quality over quantity. That number has since dropped ... read more
- How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business The Hearst e-commerce marketplace is just over a year old, but is already proving that publishers with categorical authority and expertise on topics have a better chance at selling products to readers — sometimes at ... read more
- Infillion’s Acquisition Welcomes MediaMath To The ‘Connected Garden’: Laurel RossiSAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel ... read more
- Epsilon Retail Media Unveils AI-Driven Identity Solution
- Epsilon Retail Media Unveils AI-Driven Identity Solution with MRC-Verified Attribution
- Cheryl Hines’ husband chooses Sergey Brin’s ex-wife as running matePhoto by Justin Sullivan / Getty Images Independent presidential candidate and notable anti-vaccine activist Robert F. Kennedy Jr. has tapped Nicole Shanahan, a wealthy Silicon Valley lawyer, as his running mate. Shanahan ... read more
- Mattel’s Lego-like Xbox 360 building set just received its first discountAlong with the Xbox 360 console, you can also build a controller and a “copy” of Halo 3. | Photo by Sean Hollister / The Verge It wasn’t easy to grab ahold ... read more
- Microsoft’s new era of AI PCs will need a Copilot key, says IntelImage: Microsoft Intel, Microsoft, Qualcomm, and AMD have all been pushing the idea of an “AI PC” for months now as we head toward more AI-powered features in Windows. While we’re still ... read more
- Anybody Have A Job For A Former Romney?MSNBC's Rachel Maddow compared Ronna McDaniel's hire to putting a mobster to work in a district attorney's office. ... read more
- Airtable brings AI summarization to paying usersCath Virginia / The Verge | Photos from Getty Images Productivity platform Airtable is bringing generative AI summaries, categorization, and translation to all of its users with the general availability of Airtable ... read more
- TikTok Ban Receives Broad Support, Except From Gen ZDemocrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support. ... read more
- Digital Ad Tools Are Gaining Traction in Connected TV: FreeWheel’s Michelle ZyglisSoftware tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is ... read more
- Ousted Arena Group CEO Files A LawsuitRoss Levinsohn says he was never given a reason for his December firing. ... read more
- Ousted Arena Group CEO Files A $40 Million SuitRoss Levinsohn says he was never given a reason for his December firing. ... read more
- Judge Sides With Google And Apple In Battle Over Search Partnership"Google's dominance in the search and search advertising markets alone is insufficient to allege that Google and Apple are engaged in a horizontal antitrust conspiracy," U.S. District Court Judge P.Casey Pitts wrote. ... read more
- Ford’s Europe-only Explorer EV gets an estimated 375 miles of rangeThe all-electric SUV set a new record as the first globe-trotting EV. | Image: Ford Ford neglected to share the maximum range of its newest all-electric Explorer when it announced the Europe-only ... read more
- CTV Ad Frequency Soars 80% In 2 Years: ReportThe frequency of ad messages for CTV continues to increase -- rising 80% over the last two years per household over the life of a brand campaign, according to Innovid, in an analysis of its ... read more
- Audible and Amazon MGM partner to develop more TV series based on podcastsIllustration by Alex Castro / The Verge Audible will co-develop and co-produce TV shows adapted from original podcasts and audiobooks with Amazon MGM Studios that it can pitch to Prime Video and ... read more
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?Microsoft has been pushing to integrate generative AI into all its products. The executive changes made across the company in the past week suggest bigger changes are afoot. ... read more
- Can Programmatic Advertising Be Inclusive?While diversity, equity, and inclusion seem to have fallen out of favor in some areas, DEI continues to thrive in others. ... read more
- Peacock’s next exclusive NFL stream is in SeptemberPhoto by Perry Knotts / Getty Images The NFL will hold its first regular-season game in São Paulo, Brazil, later this year — but you’ll need a Peacock subscription to tune in. ... read more
- The ad-free Kindle Kids is on sale for the first time since Black FridayAmazon’s latest Kindle Kids comes with perks the standard version lacks, including a protective case and an extended two-year warranty. | Image: Kindle Kids For some reason, Kindle deals have been hard ... read more
- Xbox Cloud Gaming now has mouse and keyboard support in select gamesIllustration by Alex Castro / The Verge Microsoft is starting to preview mouse and keyboard support for Xbox Cloud Gaming today. Xbox Insiders will be able to start playing with their mouse ... read more
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, ConfirmedWith a push into AI, would Microsoft rebrand Bing to Copilot? Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but is unclear whether he will transition ... read more
- Apple’s WWDC 2024 is set for June 10thImage: Apple Apple will be playing AI catch-up at this year’s Worldwide Developers Conference (WWDC), which starts with the keynote on June 10th and runs through June 14th. The company typically focuses ... read more
- Adobe’s new GenStudio platform is an AI factory for advertisersAdobe is courting enterprise customers with its new GenStudio platform. | Illustration by Alex Castro / The Verge Adobe has announced a new AI-powered ad creation platform that aims to make it ... read more
- Wyze’s cheap and questionable security cam levels up with Wi-Fi 6, edge AI, and 2.5K videoThe Wyze Cam v4. | Image: Wyze You might think twice before buying a Wyze camera. The company’s security practices are questionable enough that I personally boycotted them in 2022, and since ... read more
- Meta Can't Dodge Online Taxpayers' Privacy ClaimsMeta must face claims that its tracking code gathered taxpayers' sensitive financial information from online tax filing sites. ... read more
- We SHOULD Know Better — But We Don'tBe careful of the bias that causes us to overestimate our ability to do things we're not very good at -- and keeps us from asking others for input. ... read more
- NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill ... read more
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration to support first-party data as cookies disappear from major web browsers. ... read more
- Princess Peach: Showtime! is clever and playful, but Peach deserves moreImage: Nintendo Delightful design and the beloved royal badass isn’t enough to save Peach’s first game in 19 years from being a touch boring. Continue reading… ... read more
- A native version of Chrome arrives for Arm-based Windows PCsImage: The Verge Google is releasing an optimized version of its Chrome browser for Windows on Arm this week, the search giant has announced alongside chipmaker Qualcomm. The official release comes two ... read more
- Vinyl records outsell CDs for the second year runningVinyl reigns when it comes to physical media. | Image: RIAA People bought 43 million vinyl records last year, according to the Recording Industry Association of America (RIAA). That’s 6 million more ... read more
- Trump Media Company Begins Trading With 'DJT' TickerAt presstime, shares were trading up nearly 20% from this morning's opening. ... read more
- Heat and drought are sucking US hydropower dryLake Mead, formed by Hoover Dam on the Colorado River in the Southwestern United States, at 47 percent capacity as viewed on August 14, 2023 near Boulder City, Nevada. | Photo by George ... read more
- Is It Time For A GARM For AI?Trade groups like the ANA and the WFA are accelerating their role educating the ad industry's use of AI. Now would be a good time to take a more proactive self-regulatory stance, too. ... read more
- Microsoft Teams is getting smarter Copilot AI featuresImage: Microsoft Microsoft is improving the way its AI-powered Copilot works in Microsoft Teams with new ways to invoke the assistant during meeting chats, summaries, and more. Copilot is already able ... read more
- Dragon’s Dogma 2’s lovable pawns make it an adventure worth fighting forImage: Capcom The sequel to Capcom’s action RPG is big and chaotic, but the companion characters are what make it all work. Continue reading… ... read more
- A Year After Leaving Mindshare, Amanda Richman Lands At MicrosoftThe long-time media agency chief confirmed she was hired by Microsoft Advertising to lead its global media sales team. ... read more
- AI headphones and clicky phone keysImage: The Verge / Photo courtesy of University of Washington The world is a noisy place. High-end headphones are getting better at shutting it out; solid noise-canceling headphones from Sony, Bose, and ... read more
- Your TV News Network Needs Casting And Drama: What's The Story Arc?Should your favorite TV news network be "casting" for certain paid contributor roles? If you need the drama, then yes. ... read more
- Disney Plus has a new Hulu-ified logoThe old Disney Plus icon logo (left) compared with the updated teal one (right). | Image: Disney Disney has made some slight but notable updates to the logo and splash screen for ... read more
- ID For CTV: LiveRamp’s Joiner On How Google PAIR Is Coming To TVSAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach ... read more
- Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s GreenfieldThe future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way ... read more
- The Ad Game Shifts Budgets To Game AdsWhile the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly, ... read more