Treasure hunters and explorers David Lang andEric Stackpole are creating what they call the world's first low-cost underwater drone. Back in 2012, Eric told David about gold lost inside an underwater cave in California that was just begging to be found. So, naturally, the two set out on ... read more
Square wants to reinvent payments, but don't call it a "disruptor." While Ben Pfisterer, country manager for the payments technology company, admits Square's terminals are "somewhat" in competition with the banks, he believes they're serving a group that was previously left out in the cold. "We get labelled as a ... read more
In the opening moments of the presidential debate, some of the first flashpoints came over former Secretary of State Hillary Clinton’s push for clean energy and clean technology in her economic development plan. While both presidential challengers, Secretary Clinton and Donald Trump, support infrastructure spending, Clinton came out during the debates with a ... read more
Hillary Clinton pushed back against plenty of Donald Trump's statements during the debate. She also enlisted her website to help out. For the debate, www.hillaryclinton.com became a real-time fact checker to push back against things Trump said. Image: www.hillaryclinton.comThe page features a search bar at the top along with ... read more
Did you hear? Wireless audio is the future — at least to Apple. And to that end, Sonos, perhaps the best wireless speakers available, are now available in the Apple Store alongside speakers from B&O, Logitech, and Apple’s Beats. Apple already sells several wireless speakers but the Sonos speakers would ... read more
I have used my free time this summer revisiting a childhood passion: fishing. My father loved to fish. He would take me to Central Park’s Ramble and Lake with a hook and lure. I would inevitably catch something very small, put it in a cup and hope it would survive ... read more
In an exciting bit of pre-debate frisson, journalists covering the presidential debate at Hofstra University are now Tweet they have to pay $200 for Wi-Fi access on site and, more importantly, the ones who have paid now have no Internet at all. Aaaaaaaaand the $200 Wi-Fi Hofstra forced the reporters ... read more
My first cell phone was a Sanyo. But only because I couldn’t afford a Motorola. I wanted a StarTAC. All the cool kids had a StarTAC. My Sanyo said loud and clear I was not a cool kid. Sometime later, I spent around $650 to be one of the first ... read more
Latest funding round, from a group of investors that include Founders Fund, Bloomberg Beta and Felicis Ventures, brings the San Francisco-based startup’s total capital raised to $94 million. ... read more
The U.S. Department of Labor filed a lawsuit against Palantir on Monday, alleging the secretive security firm discriminated against job applicants of Asian descent. The agency said in the complaint that the company routinely denied qualified Asian candidates who applied to its software engineering division early in the hiring process ... read more
The U.S. Department of Labor is suing Palantir Technologies, the software and data analysis company contracted by the federal government, for alleged racial discrimination against Asian people in its hiring and selection processes. The aim of the lawsuit is to put an end to Palantir‘s alleged discriminatory hiring practices, according ... read more
DarkSky, the popular iPhone and Android weather app with dazzling graphics and hyper-specific forecasts, has made a transition onto your desktop. The company launched DarkSky.net earlier this month in an effort to bring its design philosophy and forecasting prowess to a broader audience. Like the app, the website features local ... read more
The Philadelphia 76ers became the first American professional sports franchise to own an esports team with the purchase of pro gaming outfits Dignitas and Apex. If this isn’t proof positive that online pro gaming is big business, I don’t know what is. Read More ... read more
Late last year, Lenovo announced some massive layoffs following a quarter of bad financial news. The company let 3,200 employees go, as decline in PC demand, increased smartphone competition and currency fluctuations apparently created something of a perfect storm. The company is at it again, and while the number is less ... read more
French startup Zenly has raised $22.5 million over the summer from Benchmark and a few other investors. Business Insider first reported the round and TechCrunch got an official confirmation. Here’s what we know. Benchmark is leading the round with Peter Fenton joining the board of the company. Fenton has invested ... read more
There’s a shortage of people from the lesbian, gay, bisexual, trans and queer community in tech — not because they lack skill, but because they lack equal opportunity. Lesbians Who Tech, the organization for lesbian and queer women in tech, has selected 40 people to receive scholarships to attend coding ... read more
Just about every channel you can think of is showing Monday's presidential debate. And they all have promos for their special coverage. Or, at least most of them. Which should you watch? Well, check the promos to see which one fits you best. Corniest: Fox News Let's be perfectly clear ... read more
GM’s Maven has begun rolling out one-way car sharing for its members in Ann Arbor and Detroit, letting users pick up vehicles and use to them to get between Ann Arbor and the University of Michigan, and between Detroit and the Detroit Metro airport. The one-way service is a big ... read more
Microsoft CEO Satya Nadella took the stage at his company’s massive Ignite conference. He used his time in front of the 23,000 attendees to lay out his vision for how deep learning and artificial intelligence (AI) will transform the company. “AI is at the intersection of our ambitions,” Nadella said and ... read more
TechCrunch first reported on Cognovi Labs back in June when the Dayton, Ohio-based analytics startup correctly predicted the Brexit outcome hours ahead of the final vote. Tonight, the company has set up a war room of 30+ political and technical experts to study the presidential debate, in real-time and track ... read more
A man has been arrested for allegedly hacking the iCloud account of Pippa Middleton — sister of Kate Middleton, the Duchess of Cambridge — and stealing 3,000 of her private photographs. The hack was first reported Friday by The Independent. On Saturday, London's Metropolitan Police arrested a 35-year-old man ... read more
The National Basketball Association’s Philadelphia 76ers on Monday became the first organization among the four major U.S. sports leagues to invest in teams that compete at videogames, a hot area attracting major advertisers and talent with ties to traditional sports. ... read more
If you combined the fastest and slowest types of social media, the result could be both must-see and never-forgotten. YouTube lacks short-form, frequently updated content, but is synonymous with video and that popularity brings in lucrative ads. Twitter is struggling with growth and monetization, but it’s the pulse of the planet, ... read more
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the court. The 76ers have not only become the first pro sports team in North America to own an eSports team, they bought two: Team Dignitas ... read more
AirServer, makers of software that essentially turns anything into an AirPlay sever, has announced the availability of AirServer for the Xbox One. That means you can transmit your AirPlay screens to your gaming console, thereby creating a black hole of Microsoft-on-Apple madness. Air Server also lets you transmit via Google ... read more
Big media companies are backing newsletter startup theSkimm. Following an $8 million round led by 21st Century Fox that was announced in June, theSkimm announced today that it has raised an additional $500,000 from The New York Times, Yannick Bolloré (CEO of ad giant Havas Group), strategic advisory firm MediaLink ... read more
Plex is a pirate’s best friend. It’s by far the best way to get movies downloaded illegally from the computer to TV. Sure, Plex has a handful of useful, legal features, but let’s be honest, its big claim to fame is hosting and serving downloaded movies. And now the company ... read more
If you’ve been waiting for a Chromecast with 4K video support, good news: it’s looking more and more real with each passing day. Rumors have been floating around for a few weeks now of an upcoming “Chromecast Ultra”, which Android Police says will make its debut at Google’s October 4th ... read more
Microsoft today announced a first preview of Project Springfield at its Ignite conference in Atlanta. The cloud-based tool aims to help developers find bugs in their applications by combining fuzz testing, an automated way of testing code by throwing semi-random input at it, with artificial intelligence tools that allow the tool to ... read more
Much anticipation has been built around the future of the automotive and aerospace industries in the wake of recent advancements in 3D-printing technologies. But what’s often overlooked is the way 3D printing can also revolutionize the transportation infrastructure industry. Read More ... read more
As the first presidential debate airs tonight, with an expected audience of up to 100 million, many brands almost can’t seem to resist getting in on the conversation, despite plenty of executives both in and outside the industry asking if it’s wise. For example, every time Donald Trump mentions building a ... read more
You are going to be able to watch tonight's debate on basically any channel, device and location. You should watch it on C-SPAN. Yes, the humble Cable-Satellite Public Affairs Network should be your destination tonight for one simple reason — it will be showing both Hillary Clinton and Donald Trump ... read more
Signal, the encrypted chat app powered by Open Whisper Systems, is finally available as a desktop app. The free app, which has earned praise from Edward Snowden and security experts like Matt Green and Bruce Schneier for its tough encryption, has long been available for iPhone and Android users. (Signal’s ... read more
Snapchat is hoping for more advertisers to appear. The company, now known as Snap Inc., is looking to convince advertisers and marketers of its value, positioning itself as stronger than other digital networks and touting its platform as a new form of television. The presentation by Chief Strategy Officer Imran ... read more
Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us. While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. ... read more
Google Glass was an accessory only a geek could love. Snapchat Spectacles are a different story. Snapchat’s newly branded company Snap Inc. announced late Friday plans for Spectacles, a new line of sunglasses with the capability to take 10 seconds of live video from a first-person perspective. If Spectacles seem more fashionable than Google ... read more
If you're an owner of a new iPhone 7 or 7 Plus, here's a quick PSA for you: things aren't going to end well if you try to make a DIY headphone jack. Last week, YouTuber TechRax made a tongue-in-cheek video demonstrating a "secret hack" that brings back the iPhone's ... read more
Freight forwarding is a multi-trillion industry, but most people don’t even know what those words mean. It’s the business of moving boats, trucks, and planes full of stuff across the world that’s recently been neglected by technology. Read More ... read more
Waze is experimenting with new ways to drive its millions of users into advertisers' stores. The social navigation app now lets users "favorite" certain brands, which then appear prominently on the map and within other features like Calendar Sync and even Speed Limits. SEE ALSO: Google is about to bombard ... read more
Foursquare has a new check-in. The check-in-app-turned-location-intelligence company has opened its first office in Los Angeles, Foursquare announced Monday. The new office will serve as a sales hub for business in Los Angeles and the greater Southwest. Foursquare is based in New York City and has offices in San ... read more
The music industry is going after websites that allow people to rip songs off of YouTube. Companies in the U.S. and United Kingdom filed a lawsuit on Monday against YouTube-mp3.org, a website that allows people to rip the audio from YouTube videos into downloadable files. SEE ALSO: 7 can't-miss apps: ... read more
So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010.
Real Time Bidding (RTB), is now often associated with “long tail” remnant inventory and being risky in terms of transparency around placement of impressions. Buyers cannot always determine exactly what site their ads run on. Publishers have often referred to the technology as “Race to the Bottom” as automated auctions drive CPM’s lower.
Now for the good news. The technology developed for automated auctioning of inventory has been re-branded as “Programmatic”. Programmatic is as buzz worthy in 2014 as RTB was in 2010 and has the potential to be even more influential. Here’s why:
Data: The technology stack enables the ability to target audiences in real time based on first party (publisher or marketer proprietary), second party (syndicated) and third party (aggregated) data. This technology has not only driven digital marketing growth rates, it will likely revolutionize the linear broadcast, cable television and on demand ecosystems as well. Television advertising is shifting from targeting based on the demographics of the show to targeting specific audiences based on data. Sound familiar?
Workflow productivity: Traditional digital buying revolved around the same workflow as traditional media: humans negotiating the terms of an insertion order. That means phone calls, emails and lots of excel. Top talent coming out of college, often with student loans to pay off, are not flocking to media agencies to do low paid grunt work. Conversely, top engineering talent that once headed to the financial services industry to build trading desks are now building Demand Side Platforms (DSP), Supply Side Platforms (SSP) and Data Management Platforms (DSP).
These exchanges can be public like RTB, open to all marketers, or private, where publishers can control who has access to the inventory and at what price.
Note the reference to “marketers” vs. “advertisers”. The technology has evolved far beyond just buying and displaying ads. With rich data integration, marketers have converted the “Marketing Funnel” into the “Consumer Journey”. They can put the right message to each interested consumer at he right place at the right time. Awesome, right?
Not so fast kemosabe. Challenges remain:
The ecosystem is fragmented: Venture capital and the desire for profits has fueled literally hundreds of start ups and not all of them will survive. There are so many technology vendors and inventory sources in the space that marketing campaigns at scale are difficult to manage. There is a wave of consolidation happening and this will likely accelerate.
Lack of transparency around price and placement: Agencies and exchanges profit by being principals in transactions, often not revealing the prices paid for the inventory. Marketers are starting to push back, in some cases bringing the technology in house. Marketers are also concerned with brand safety issues. They often do not wish their messaging appearing alongside objectionable content.
Fraud: The technology that enables the ecosystem is vulnerable high tech criminals intent on manipulating it for financial gain. Fraud is the biggest threat to the growth of the programmatic ecosystem.
Cookies: The cookie, which is the linchpin of most targeting mechanisms, is long overdue for replacement. The technology was never meant for what it is being used for and is arguably the weak link in the system. Additionally, cookies are not pervasive in mobile and mobile is the fastest growing digital platform. Marketers want to be able to target audiences across all platforms.
So, is Programmatic the next big thing? No, It’s already a really, really big thing. Depending on who you ask anywhere from 23% to 85% of marketers have embraced programmatic buying. As is often the case, the real number is probably nearer the middle of that range, but it’s still a big number and growing.
What’s next? Marketing Automation. Plugging customer relationship management (CRM) and internet of things (IOT) data into the ecosystem. Yes, your refrigerator will send a push notification to your car to tell you that you are low on milk and present you a coupon for your favorite brand at the retailer you are about to drive by. And since you aren’t physically driving the car, you’ll just tell it to stop and park.
The shot heard around the media planning and buying technology world provoked much commentary. Here’s our two cents:
It’s about time. MediaBank (MB) has been making inroads at the holding companies, notably IPG and Publicis. However Omnicom Media Group and WPP’s GroupM seemed to be firmly in the DDS camp and weren’t planning to switch to MediaBank any time soon. Now DDS can spend less time defending business and MB can scale back business development efforts allowing the combined entity to invest further in R&D.
MediaBank is further along at the task of developing Digital planning and buying applications. DDS has had a tougher time with iDesk, although the latest version is gaining traction.
The back office applications are where the rubber meets the road. The DDS IBM mainframe accounting package (ACCPAK) is mature and the industry standard for traditional media billing. The holding companies have a huge investment in integrating ACCPAK with their data warehouses, dashboards and reporting systems. No way OMG, GroupM or Aegis were rebuilding that infrastructure.
DDS has been scaling back staff over the past few years, and quite a few of those talented folks ended up at MB. They are well positioned to lead the integration efforts.
Speaking of integration, it is not going to be easy. DDS is based on IBM 3270 mainframe technology with custom built application interfaces. It requires connection to its WAN and proprietary Windows client applications. MediaBank, because of it’s legacy of acquisitions, has .Net, Unix, and Oracle tech stacks. MB has both self hosted and ASP delivery models as well as desktop and web based client applications. There is little common ground here. The strategy behind integrating the technology will be critical.
They seem to have the right guys at the helm. Bill Wise, who put together the first digital ad exchange at RightMedia obviously gets it. So does J.T. Batson, formally of the Rubicon project. These are guys with cutting edge digital experience. Yay. And Michael Donovan is still the guy…. he has owned this space with the holding companies for the past 30 years.
When we last reported on this topic there was anticipation around this sort of a development. It’s happening. Very exciting times in the media planning/buying technology space!
The hard disk in my DVR died recently. I should have known it would happen at some point, all hard disks fail eventually. I’ve lost track of how many I’ve replaced over the years. Of course, I’ve learned to consistently back up important data, and restore it periodically (you don’t have a backup if you can’t restore it). From my iPhone to the RAID arrays in the enterprise I’m always backed up. Except my DVR.
When the drive started clicking, my heart sank. All those episodes of “The Voice” that I was saving to watch in order, the recording of Tracy on “Today” getting a make over, the episodes of “Muscle Car”… gone. No backup.
Almost as bad, I now had to watch TV in linear mode. No pause, no rewind. No skipping commercials.
I realized how important that one little hard drive was.
I started thinking. Should I cut the cord? Should I base my video entertainment around online, cloud based services? Should I get a Roku or Boxee? How frustrating would the fragmentation of content be? Would the quality be ok? Bandwidth? Would it be free? If not, would it be cheaper than Cable?
Sounded like a lot of work. Entertainment should be easy.
In the end, I switched to different provider. Might as well go for triple-play, I thought, especially since my telephone land line goes out every time it rains… save a few bucks and get a new hard disk to boot. Question: do I still call it “Cable” even though it comes to my house via fiber?
Now if only someone would come up with a way to back up that hard disk…
Found a way to attach eSata drives to my Motorola set top box. Stay tuned…
Panel at the IAB leadership conference debates whether publishers will lose leverage with guaranteed inventory unless they respond to agencies and advertisers needs for increasingly detailed data on their audiences. Some interesting comments:
“…buying digital is 2.7X the labor cost of buying TV” – Quentin George Chief Digital Officer, Mediabrands
“publishers may have a fantastic audience… oftentimes the agency may know more more about their audience than they do…” –Ramsey McGrory, Head of Yahoo!’s Right Media Exchange
“…we don’t want to sell the lifetime value of one of our customers for one flight of advertising” – Michael Zimbalist, Vice President Research and Development Operations, New York Times
The software applications used by media agencies to facilitate planning and buying media have long been a source of frustration for both users and management. These tools have not kept pace with developments in PC application platforms. Forget web services and even client-server. The most popular media buying application suite is based on 1980’s IBM mainframe technology (3270 emulation). Worse, the database is not relational across media, so reporting for an integrated campaign is often a manual process using desktop applications.
Configuring these systems to share data with other applications is problematic. Typically agency employees re-enter the same data several times due to this lack of integration.
Client accounting and media payables represent the bottom line in a media agency. Historically the mainframe accounting application is the system of record. While broadcast, out of home (ooh) and print media accounting is well understood and processed relatively efficiently in these systems, digital, with it’s complexity, evolving technology and lack of standards is the wild wild west. The spreadsheet is the common denominator.
With integrated campaigns and digital media becoming more prevalent and broadcast becoming less dominant, these issues have become critical to the management of media planning and buying agencies. In today’s economic environment, “throwing bodies” at agency back office processes is no longer an acceptable solution.
Perhaps most importantly, there is increasing momentum to revamp the “traditional” media planning and buying process around the digital model: buying a targeted audience driven by consumer behavioral data and auctioned in real time. While RTB obviously does not directly apply to print and ooh, broadcast could move in this direction once media owners establish a model to monetize it and the technology (the addressable STB) is standardized. If this shift gains traction, the legacy traditional buying systems will face the same issues with broadcast that they are currently facing with digital. Evidence that this is more than hypothetical is seen with IPG’s Cadreon and Visible World announcing their partnership “is bringing its demand-side Internet ad platform approach to cable”. Cadreon has invested in building proprietary applications to manage their trading desk.
Apparently the software vendors agree. Donovan Data Systems (DDS) recently announced the hiring of J.T. Batson to head up it’s digital planning and buying product division. Mr. Batson comes to DDS from The Rubicon Project, a leader in the Ad Exchange and Yield Management technology space. MEDIABANK announced the hiring of Bill Wise. Mr. Wise was previously at Yahoo’s rightmedia, arguably the pioneer of the digital ad exchange technology platform.
Advertising Perspectives will be monitoring this space closely as the agencies and vendors grapple with finally revolutionizing the technology supporting media planning and buying operations. Stay tuned, it should be interesting.
(This article was first posted April 29th, 2010 so some information may be out of date. However the basic concepts are still valid…)
There is a great deal of buzz in the industry around Ad Exchanges and the technology associated with them. However, it is not well understood how they operate and what the benefits to publishers and advertisers are. In researching this topic, we found that while Real Time Bidding (RTB) receives a great deal of attention, there are other attributes of Ad Exchanges that are not widely discussed, yet have the potential to make a major impact on the digital marketing ecosystem. We’ll attempt to clarify some of the concepts used in the Ad Exchange technology stack in this article. First let’s examine traditional Ad Networks. [click to continue…]
Welcome to the Advertising Perspectives Blog. The purpose of this site is to publish Advertising Perspectives’ thoughts and ideas about the Media 2.0 landscape and to share other voices and points of view about our industry. [click to continue…]