The CEO of Mediacom US says “Data is the new business fuel”.
A discussion of the future of progammatic across linear, OTT, VOD, desktop and mobile video.
CNN is using STB data to provide addressable OTT dynamic ad insertion for VOD.
Adding a camera and ML to Alexa makes for a fashion virtual assistant.
Krishan Bhatia on NBCU’s strategy for audience targeting in both the upfront and scatter markets and position on Open AP.