YouTube’s airing of the U.S. presidential debates via news organizations’ live streams have clocked in as the most-viewed political live streams of all time, the company says. That’s not surprising, given the growing number of cord cutters, the international attention the debates have garnered, and the fact that, generally speaking, ... read more
YouTube, everyone’s favorite source for Adele lyric videos and ASMR-inducing paper crinkles, is joining Netflix and other on-demand services on the Dish Hopper 3 DVR. The service will appear on channel 371 and as a standalone “app” in the main menu. You can also send videos to your DVR via ... read more
Spare a thought this morning for the router. Ubiquitous, necessary, largely despised. Given how far we’ve come in the world of consumer electronics over the past several years, you’d think someone would have cracked the code by now. Hey, if a company can make thermostats and smoke detectors sexy, surely ... read more
As iPhones have gotten bigger, typing with one hand has become nearly an impossible task, especially if you've got a Plus-sized iPhone. Earlier this year, Google and Microsoft both released their own iPhone keyboards to make it easier to type with one hand. Google's Gboard smushed the keyboard to one ... read more
The UK government has had enough of clichéd cyber dementor imagery, scary-sounding industry rhetoric and impossible security advice that the average consumer has no hope of following. Read More ... read more
Qualcomm and NXP Semiconductor have agreed on a deal that will see the mobile chip giant acquire NXP at a price of $110 per share, according to CNBC. The deal was first reported back in late September by the Wall Street Journal, with pricing said to be over $30 billion ... read more
President Obama made a smokin' hot analogy while delivering a speech about the Affordable Care Act. On Thursday, the commander-in-chief stopped by Miami Dade College in Florida to discuss Obamacare's strengths and weaknesses. And being the extremely relatable man that he is, he decided to compare healthcare issues to the ... read more
Sites across the internet are having problems on Friday morning after a cyberattack on a major internet management company. Dyn announced on Friday morning that it has been the subject of a cyberattack that then caused major problems for numerous websites. People have repoted issues with Twitter, Spotify, SoundCloud, Vox ... read more
AdExchanger | "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diaz Nesamoney, CEO at Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standard Working Group. The Interactive Advertising Bureau (IAB) ... read more
A number of popular sites and services are down right now for many users, including Twitter, SoundCloud, Spotify and Shopify. The cause appears to be a sweeping outage of DNS provider Dyn, as a result of a DDOS attack, according to a post on Hacker News. We’re tracking the outage ... read more
Nintendo has revealed its new console, the Switch (which was codenamed the NX prior to its public debut). The thing that makes Switch different from any other console out there by a major game maker is its ability to quickly transition from home console to portable, thanks to a tablet ... read more
At Google's headquarters, there must be a room full of people trying to figure out which aspect of the Android phone the company still doesn't have its paws on. Right now, on my phone I have the following Google apps installed: Google, Gmail, Maps, YouTube, Drive, Play, Play Music, Play ... read more
China is now the largest market in the world for Apple iOS app spending, overtaking the U.S. as number one. According to analyst firm App Annie, Chinese users spent $1.7 billion on apps and in-app purchases in the third quarter of 2016. This sent China shooting past the U.S., which ... read more
AdExchanger | This year, Facebook appeared to abandon its plan to develop an ad tech stack to rival Google’s DoubleClick. It shut down its SSP (LiveRail), closed the Facebook Exchange and threw away its DSP before it got off the ground. All that remains is Atlas, a former ad server ... read more
YPlan, the events discover and booking platform, has been acquired by publicly-listed media company Time Out Group for an initial price o £1.6 million — significantly less than the approximately £31 million that the London startup had raised. Read More ... read more
Google's fuzzy, comfy Daydream View virtual reality headset is now available for pre-order, the company has announced. Announced earlier this month at Google's "Made by Google" event, the Daydream View is designed to work with Google's Pixel phones. It's wrapped in soft fabric and comes in three colors: Snow, Slate ... read more
It’s 2026. Your Uber is zipping along at 100mph, and yet you haven’t spilled a drop of your morning coffee. You often eat breakfast on the way to work these days, and thanks to the active-tilt feature in this self-driving Toyota, your freshly-baked pastry never leaves the plate. You sleep ... read more
"Our love is unreal." It's been two years since VR marriage became legal in virtually every country, and the pro-VR rallying cry is still reverberating through cyberspace. But while the slogan once stood for open-mindedness and uninhibited affection, the words have now become a punch line for a seemingly ... read more
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) ... read more
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sharing Is Caring Nielsen launched a Connected Partner Platform, opening the company’s CPG data to third-party analytics. The new product “enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them ... read more
One of the hottest apps of the moment boasts camera filters that make its users look like a koala, a fried egg and even Minnie Mouse. You can send short, ephemeral messages and even share video snippets of your day in stories on it. No, it’s not Snapchat. Snow is a South Korean ... read more
You might have already read about our forthcoming TC Meetup + Pitch-off in Seoul next week. But what you might not know is that we’re integrating more content into the program so you can hear from some of the most intelligent minds in the industry. As per usual, we’ll be ... read more
Snapchat wants to stop sharing ad revenue with its media partners and pay them licensing fees instead. That means guaranteeing publishers a payday up front, while limiting what they might earn in the long run. The move could have implications for media outlets that have built up dedicated Snapchat staffs — sometimes of upwards of 10 ... read more
Facebook is choking off reach in the news feed, so publishers are getting more creative with how to get their content in front of audiences there. One popular method: pay celebrities for sharing it. Visit the page of a celebrity like Star Trek’s George Takei to see how this works. Takei, ... read more
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does ... read more
Publishers have gotten data religion. A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted of only a person or two. Since then, several publishers have expanded their number of full-time data experts. And their ... read more
Mindshare’s floor-to-ceiling windows overlook an area that’s in contention for the most polluted in London, as black cabs and double-decker buses cough out diesel fumes below.The GroupM agency operates in something of an eco haven, though. Since moving into Italian architect Renzo Piano’s mammoth Central Saint Giles development in 2011, ... read more
Car Throttle is shifting gears. The online community for auto fanatics once prioritized building (and keeping) its audience on its owned and operated sites. Increasingly, however, it has come to embrace social channels. One major focus area is Instagram, where it has doubled Instagram followers in six months to over 500,000 across its ... read more
Nintendo’s next gaming console, the Nintendo Switch, was shown today, Uber has 40 million monthly active riders, Bryan Johnson puts $100 millon behind neuroprosthesis, Jess Lee is Sequoia’s first female senior investor and Obama makes a joke about the Samsung Note 7. All this on Crunch Report. Read More ... read more
Local television stations count on elections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting. Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a ... read more
A juror in the Australian "Tinder murder trial" of 30-year-old man Gable Tostee almost caused a retrial hours before the verdict was read because she was regularly posting to Instagram. Tostee was found not guilty of murder and manslaughter charges. Identifying herself as a jury member and commenting on the ... read more
How do the billions of dollars shaping this election seep through the United States? A new project from Microsoft's Bing and political tech firm Circa Victor looks to answer that question by drawing on dozens of types of public disclosures. SEE ALSO: Today in Trump mockery: The return of the ... read more
A surfer from the South Coast of New South Wales, Australia, has captured footage of the aftermath of a car fire he claims was caused by his week-old iPhone 7 on Thursday. Mat Jones told media outlets he wrapped the phone in some clothes on the seat of his car, ... read more
Yesterday morning, the European Space Agency hoped to become the second entity in history to operate a robot on Mars. Unfortunately, things didn’t go as planned. ESA’s Schiaparelli rover is on the surface of Mars, but all signs point to a hard landing and a broken robot. The good news, ... read more
Razer has been busy. After announcing its purchase of THX earlier this week, the company has now updated its largest gaming laptop to be VR-ready. For the best PC-based VR experience, the 17-inch Blade Pro packs an NVIDIA GeForce GTX 1080 graphics processor with 8GB of GDDR5 VRAM. You'll have ... read more
Robots are taking over factories and warehouses, but their next stop might be your desktop or kitchen counter. These tiny “Zooids” work together at high speed to act as tools, display information, or move things around like little ants. Read More ... read more
Those of us interested in marketplace lending have recently observed many pejorative headlines about P2P lending platforms, which mostly reported on Lending Club’s recent difficulties, but also criticized other platforms and the P2P lending model more broadly. Very few people anticipated this kind of a problem less than a year ... read more
Nintendo showed off its new console, the Nintendo Switch, for the first time in a video earlier today. It’s basically a tablet that you connect two controllers to it when you’re carrying it around, and then you use a regular controller when you have the tablet is plugged into the ... read more
The web design platform Weebly was hacked in February, according to the data breach notification site LeakedSource. Usernames and passwords for more than 43 million accounts were taken in the breach, although the passwords are secured with the strong hashing algorithm bcrypt. Weebly said in an email to customers that user ... read more
As GoPro took to the stage in Squaw Valley to show off its long-awaited Karma Drone, DJI’s Corporate Communication Director smirkingly tweeted, “I’m watching a competitor unveil a new product. I ain’t worried about a thing.” Within a matter of weeks, the company was showing of its own answer to ... read more
Three years ago, the entire industry was bullish about the future of 3D printing. The future seemed astronomical, the possibilities limitless. The technology took over a floor at the Consumer Electronics Show and pundits were regularly discussing a future populated by 3D printers in every home like so many Star ... read more
R.I.P. Barack Obama’s inbox. Among the many secrets and not-so-secrets exposed by Wikileaks in the dump of Clinton campaign head John Podesta’s emails is the President’s personal email address. Read More ... read more
Elon Musk has little patience for people who question the safety of Tesla Motors' technologies. The CEO insists that Tesla's Autopilot software and newly unveiled self-driving hardware will make its electric vehicles remarkably safer than conventional cars. Musk bristles during press calls at the mention of Autopilot-related accidents or broader ... read more
So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010.
Real Time Bidding (RTB), is now often associated with “long tail” remnant inventory and being risky in terms of transparency around placement of impressions. Buyers cannot always determine exactly what site their ads run on. Publishers have often referred to the technology as “Race to the Bottom” as automated auctions drive CPM’s lower.
Now for the good news. The technology developed for automated auctioning of inventory has been re-branded as “Programmatic”. Programmatic is as buzz worthy in 2014 as RTB was in 2010 and has the potential to be even more influential. Here’s why:
Data: The technology stack enables the ability to target audiences in real time based on first party (publisher or marketer proprietary), second party (syndicated) and third party (aggregated) data. This technology has not only driven digital marketing growth rates, it will likely revolutionize the linear broadcast, cable television and on demand ecosystems as well. Television advertising is shifting from targeting based on the demographics of the show to targeting specific audiences based on data. Sound familiar?
Workflow productivity: Traditional digital buying revolved around the same workflow as traditional media: humans negotiating the terms of an insertion order. That means phone calls, emails and lots of excel. Top talent coming out of college, often with student loans to pay off, are not flocking to media agencies to do low paid grunt work. Conversely, top engineering talent that once headed to the financial services industry to build trading desks are now building Demand Side Platforms (DSP), Supply Side Platforms (SSP) and Data Management Platforms (DSP).
These exchanges can be public like RTB, open to all marketers, or private, where publishers can control who has access to the inventory and at what price.
Note the reference to “marketers” vs. “advertisers”. The technology has evolved far beyond just buying and displaying ads. With rich data integration, marketers have converted the “Marketing Funnel” into the “Consumer Journey”. They can put the right message to each interested consumer at he right place at the right time. Awesome, right?
Not so fast kemosabe. Challenges remain:
The ecosystem is fragmented: Venture capital and the desire for profits has fueled literally hundreds of start ups and not all of them will survive. There are so many technology vendors and inventory sources in the space that marketing campaigns at scale are difficult to manage. There is a wave of consolidation happening and this will likely accelerate.
Lack of transparency around price and placement: Agencies and exchanges profit by being principals in transactions, often not revealing the prices paid for the inventory. Marketers are starting to push back, in some cases bringing the technology in house. Marketers are also concerned with brand safety issues. They often do not wish their messaging appearing alongside objectionable content.
Fraud: The technology that enables the ecosystem is vulnerable high tech criminals intent on manipulating it for financial gain. Fraud is the biggest threat to the growth of the programmatic ecosystem.
Cookies: The cookie, which is the linchpin of most targeting mechanisms, is long overdue for replacement. The technology was never meant for what it is being used for and is arguably the weak link in the system. Additionally, cookies are not pervasive in mobile and mobile is the fastest growing digital platform. Marketers want to be able to target audiences across all platforms.
So, is Programmatic the next big thing? No, It’s already a really, really big thing. Depending on who you ask anywhere from 23% to 85% of marketers have embraced programmatic buying. As is often the case, the real number is probably nearer the middle of that range, but it’s still a big number and growing.
What’s next? Marketing Automation. Plugging customer relationship management (CRM) and internet of things (IOT) data into the ecosystem. Yes, your refrigerator will send a push notification to your car to tell you that you are low on milk and present you a coupon for your favorite brand at the retailer you are about to drive by. And since you aren’t physically driving the car, you’ll just tell it to stop and park.
The shot heard around the media planning and buying technology world provoked much commentary. Here’s our two cents:
It’s about time. MediaBank (MB) has been making inroads at the holding companies, notably IPG and Publicis. However Omnicom Media Group and WPP’s GroupM seemed to be firmly in the DDS camp and weren’t planning to switch to MediaBank any time soon. Now DDS can spend less time defending business and MB can scale back business development efforts allowing the combined entity to invest further in R&D.
MediaBank is further along at the task of developing Digital planning and buying applications. DDS has had a tougher time with iDesk, although the latest version is gaining traction.
The back office applications are where the rubber meets the road. The DDS IBM mainframe accounting package (ACCPAK) is mature and the industry standard for traditional media billing. The holding companies have a huge investment in integrating ACCPAK with their data warehouses, dashboards and reporting systems. No way OMG, GroupM or Aegis were rebuilding that infrastructure.
DDS has been scaling back staff over the past few years, and quite a few of those talented folks ended up at MB. They are well positioned to lead the integration efforts.
Speaking of integration, it is not going to be easy. DDS is based on IBM 3270 mainframe technology with custom built application interfaces. It requires connection to its WAN and proprietary Windows client applications. MediaBank, because of it’s legacy of acquisitions, has .Net, Unix, and Oracle tech stacks. MB has both self hosted and ASP delivery models as well as desktop and web based client applications. There is little common ground here. The strategy behind integrating the technology will be critical.
They seem to have the right guys at the helm. Bill Wise, who put together the first digital ad exchange at RightMedia obviously gets it. So does J.T. Batson, formally of the Rubicon project. These are guys with cutting edge digital experience. Yay. And Michael Donovan is still the guy…. he has owned this space with the holding companies for the past 30 years.
When we last reported on this topic there was anticipation around this sort of a development. It’s happening. Very exciting times in the media planning/buying technology space!
The hard disk in my DVR died recently. I should have known it would happen at some point, all hard disks fail eventually. I’ve lost track of how many I’ve replaced over the years. Of course, I’ve learned to consistently back up important data, and restore it periodically (you don’t have a backup if you can’t restore it). From my iPhone to the RAID arrays in the enterprise I’m always backed up. Except my DVR.
When the drive started clicking, my heart sank. All those episodes of “The Voice” that I was saving to watch in order, the recording of Tracy on “Today” getting a make over, the episodes of “Muscle Car”… gone. No backup.
Almost as bad, I now had to watch TV in linear mode. No pause, no rewind. No skipping commercials.
I realized how important that one little hard drive was.
I started thinking. Should I cut the cord? Should I base my video entertainment around online, cloud based services? Should I get a Roku or Boxee? How frustrating would the fragmentation of content be? Would the quality be ok? Bandwidth? Would it be free? If not, would it be cheaper than Cable?
Sounded like a lot of work. Entertainment should be easy.
In the end, I switched to different provider. Might as well go for triple-play, I thought, especially since my telephone land line goes out every time it rains… save a few bucks and get a new hard disk to boot. Question: do I still call it “Cable” even though it comes to my house via fiber?
Now if only someone would come up with a way to back up that hard disk…
Found a way to attach eSata drives to my Motorola set top box. Stay tuned…
Panel at the IAB leadership conference debates whether publishers will lose leverage with guaranteed inventory unless they respond to agencies and advertisers needs for increasingly detailed data on their audiences. Some interesting comments:
“…buying digital is 2.7X the labor cost of buying TV” – Quentin George Chief Digital Officer, Mediabrands
“publishers may have a fantastic audience… oftentimes the agency may know more more about their audience than they do…” –Ramsey McGrory, Head of Yahoo!’s Right Media Exchange
“…we don’t want to sell the lifetime value of one of our customers for one flight of advertising” – Michael Zimbalist, Vice President Research and Development Operations, New York Times
The software applications used by media agencies to facilitate planning and buying media have long been a source of frustration for both users and management. These tools have not kept pace with developments in PC application platforms. Forget web services and even client-server. The most popular media buying application suite is based on 1980’s IBM mainframe technology (3270 emulation). Worse, the database is not relational across media, so reporting for an integrated campaign is often a manual process using desktop applications.
Configuring these systems to share data with other applications is problematic. Typically agency employees re-enter the same data several times due to this lack of integration.
Client accounting and media payables represent the bottom line in a media agency. Historically the mainframe accounting application is the system of record. While broadcast, out of home (ooh) and print media accounting is well understood and processed relatively efficiently in these systems, digital, with it’s complexity, evolving technology and lack of standards is the wild wild west. The spreadsheet is the common denominator.
With integrated campaigns and digital media becoming more prevalent and broadcast becoming less dominant, these issues have become critical to the management of media planning and buying agencies. In today’s economic environment, “throwing bodies” at agency back office processes is no longer an acceptable solution.
Perhaps most importantly, there is increasing momentum to revamp the “traditional” media planning and buying process around the digital model: buying a targeted audience driven by consumer behavioral data and auctioned in real time. While RTB obviously does not directly apply to print and ooh, broadcast could move in this direction once media owners establish a model to monetize it and the technology (the addressable STB) is standardized. If this shift gains traction, the legacy traditional buying systems will face the same issues with broadcast that they are currently facing with digital. Evidence that this is more than hypothetical is seen with IPG’s Cadreon and Visible World announcing their partnership “is bringing its demand-side Internet ad platform approach to cable”. Cadreon has invested in building proprietary applications to manage their trading desk.
Apparently the software vendors agree. Donovan Data Systems (DDS) recently announced the hiring of J.T. Batson to head up it’s digital planning and buying product division. Mr. Batson comes to DDS from The Rubicon Project, a leader in the Ad Exchange and Yield Management technology space. MEDIABANK announced the hiring of Bill Wise. Mr. Wise was previously at Yahoo’s rightmedia, arguably the pioneer of the digital ad exchange technology platform.
Advertising Perspectives will be monitoring this space closely as the agencies and vendors grapple with finally revolutionizing the technology supporting media planning and buying operations. Stay tuned, it should be interesting.
(This article was first posted April 29th, 2010 so some information may be out of date. However the basic concepts are still valid…)
There is a great deal of buzz in the industry around Ad Exchanges and the technology associated with them. However, it is not well understood how they operate and what the benefits to publishers and advertisers are. In researching this topic, we found that while Real Time Bidding (RTB) receives a great deal of attention, there are other attributes of Ad Exchanges that are not widely discussed, yet have the potential to make a major impact on the digital marketing ecosystem. We’ll attempt to clarify some of the concepts used in the Ad Exchange technology stack in this article. First let’s examine traditional Ad Networks. [click to continue…]
Welcome to the Advertising Perspectives Blog. The purpose of this site is to publish Advertising Perspectives’ thoughts and ideas about the Media 2.0 landscape and to share other voices and points of view about our industry. [click to continue…]