A discussion of the future of progammatic across linear, OTT, VOD, desktop and mobile video.

 

CNN is using STB data to provide addressable OTT dynamic ad insertion for VOD.

Adding a camera and ML to Alexa makes for a fashion virtual assistant.

Krishan Bhatia on NBCU’s strategy for audience targeting in both the upfront and scatter markets and position on Open AP.

If 2016 was the “Year of Header Bidding”, what lies ahead for 2017?

Search Advertising Perspectives


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