Viewing: Media Technology

How Dynamic Ad Insertion Works

What is dynamic ad insertion? How are ads delivered to OTT/CTV devices? Can linear, VOD and SVOD have different ad loads? Can linear advertising be geo-targeted from a centralized management infrastructure? We’ll attempt to answer these questions, at a high level, in this article.

Cordless

So, we finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More

Ad Exchanges and Real Time Bidding Update

So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […] Read More

Netflix’s Recommendation Engine Archictecture

From the Netflix Tech Blog: Full article here […] Read More

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