- YouTube Introduces More Ad Targeting Options For ShortsYouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger. ... read more
- T-Commerce Vs. Shoppable TVTelevision commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution. The post ... read more
- To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The ProcessIt’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue. That was the vibe at Sharethrough’s ... read more
- How The ‘Privacy By Default’ Internet Will Reshape Ad Industry PrioritiesChange is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models ... read more
- Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA QuagmireHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” ... read more
- Yahoo Extends Its Identity Solutions To Connected TVYahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared ... read more
- Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue ReportNothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered ... read more
- Turning Signal Loss Into A GainWhat’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ... read more
- Why White Claw’s Parent Company Is Pouring Investment Into Headless CommerceA booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce ... read more
- What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long TimeHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search ... read more
- Programmatic TV Tax Day Is Not Just April 15. It’s Every DayAs April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, ... read more
- MMM Is Back, And Now It’s Accessible For Mid-Tier MarketersAs third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – ... read more
- 3 Paths Through The Supply Maze: Insights For Mobile Demand PlatformsIt’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the ... read more
- The FTC Targets Another Location Targeter; Publishers Snap To ItHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location ... read more
- Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of DataAI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. ... read more
- Vizio’s Vision For Programmatic And Home Screen MonetizationWhile Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to ... read more
- Comic: Ain’t No Party Like A First-Party … PartyEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ain’t No Party Like A First-Party … Party appeared first on AdExchanger. ... read more
- Reddit And Google, Sitting In A Tree; Meta’s Glitch In The MatrixHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some ... read more
- As MMM Rides Again, Google Finds Its Place In The Conversation With MeridianTracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ... read more
- Hidden MFAWhen Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site. The URLs behind MFAs are often bland and unrecognizable, while Forbes’ hosted slideshow versions of ... read more
- How Eyeo Worked With Students To Innovate On AIEyeo is putting the “learning” in machine learning. Last year, it partnered with a university in Munich to have students find new and innovative approaches to using AI in its online ad filtering. As the ... read more
- The INCRMNTAL Way: Long Live Causation And Down With CorrelationIncrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t need to market itself. But there’s a reason for it, said CEO and co-founder Maor ... read more
- Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between ... read more
- Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AIGenerative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and ... read more
- With Cookies On The Way Out, Publishers Need To Pick A Path Forward SoonThe way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted ... read more
- A New Day For Targeting And AnalyticsJeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting ... read more
- Will Clean Room Consolidation Actually Make Collaboration Easier?Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry ... read more
- YouTube’s Affiliate Play; The Publisher Value PropYouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites. The post YouTube’s Affiliate Play; The Publisher ... read more
- Alternative Identity Provider ID5 Nabs $20 Million In Series B FundingThe identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. But only a small handful of those will still be standing within the next five ... read more
- Innovid Wants To Create Harmony Within The CTV Supply ChainTV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ... read more
- Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain ... read more
- Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My AdsIn moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility ... read more
- For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy SandboxHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its ... read more
- The Ad Industry Urgently Needs Consistent Privacy StandardsLast week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform, and hear ... read more
- AdExplainer: The Rise Of Ecommerce Ad MetricsEcommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app ... read more
- Flying Under The Radar Is Not A Realistic Compliance StrategyEnforcement. Is. Coming. I spent the week in Washington, DC, attending two privacy- and public policy-focused events. One was a relatively intimate gathering of a few hundred digital advertising executives, policy folks and ad tech ... read more
- Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing ConsensusHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empty Shop Streaming TV has a problem, because so many pillars for monetization require consumer adoption but aren’t very popular. The glaringly obvious ... read more
- Ad Tech’s Performance ReviewTV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared ... read more
- How To Measure TV And Video Viewership When Every Currency Is DifferentNow that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative ... read more
- Blocking Domains Isn’t Enough To Stop MFARecent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. One of the ... read more
- Comic: Anything You Can Do, AI Can Do … Better?Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Anything You Can Do, AI Can Do … Better? appeared first on AdExchanger. ... read more
- Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces AttentionHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain (www3.Forbes.com) being ... read more
- 7 Things You Should Know About California’s Privacy WatchdogThere will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy bill is sitting on the governor’s desk waiting for a signature as we speak.) But ... read more
- LinkedIn Is All Business With CTVLinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger. ... read more
- How This Kid-Focused Content Company Uses First-Party Data To Reach Households With ChildrenDriver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent. The post How This Kid-Focused Content Company Uses ... read more
- Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February after about seven years with the company. Zefr is among the brand safety and suitability ... read more
- Will The JIC Stick?; Spotify’s Lagging Ads ARPUHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But ... read more
- The California Privacy Protection Agency Is ‘Primed And Ready’ For EnforcementIt may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Other than sporadic enforcement of the California Consumer Protection Act (CCPA) led by the state’s attorney general, whose office ... read more
- The JIC Certifies Comscore And VideoAmp As National TV CurrenciesThe broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations. The post The JIC Certifies Comscore And VideoAmp As National TV Currencies appeared first ... read more
- Nielsen Declares Itself The Dominant TV CurrencyNielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and ... read more
- Nielsen Claims Its Place In The TV Currency RaceNielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and ... read more
- AppLovin Takes A Stake In Flip; Google Incognito Gets Called OutHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a ... read more
- Media Disco Launches Self-Serve Ad-Buying Platform For SMBsPublishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due to access. SMBs lack ... read more
- SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When Twain read it, he is famously quoted as having remarked, “The reports of my death ... read more
- All Marketing Is Performance MarketingIf Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, ... read more
- SuperAwesome Targets New Opportunities In Kids Advertising Beyond The MetaverseAlthough SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ... read more
- Taco Bell’s New Secret Sauce; YouTube Is Ditching The Services BizHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yummy Data For Yum Brands, owner of chains such as Pizza Hut, Taco Bell and KFC, the new “secret sauce” isn’t the sauce ... read more
- Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TVAdvanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on ... read more
- What Is The Future Of Dynamic Creative Optimization (DCO)?Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic ... read more
- Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do ListThe days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO ... read more
- Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy RightsUS state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at ... read more
- Google Is Getting Pushy With Ad Strength; RMNs Want In On TV UpfrontsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength” meter in 2018 as an indicator of whether ad creative is expected to perform well. ... read more
- The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox ConcernsThe Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on ... read more
- How Streamers Are Fighting The Plight Of Shrinking TV Ad InventoryUS TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall ... read more
- Bot Or Not?Digital media company Nubai Ventures is taking ad platform Outbrain to court. Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link ... read more
- Comic: A Real Fixer-UpperEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger. ... read more
- Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less ConfusingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. ... read more
- Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch UpThe vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser ... read more
- Streaming, Politics Star In Magna 2024 US Ad ForecastIf you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to ... read more
- How RMNs Use MFA And Cheap Inventory To Game Attribution RulesRetail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But ... read more
- Sins Of The Cookie: How Third-Party Cookies Set The Industry BackGoogle Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development ... read more
- Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody WantsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion of retail media networks. From just a handful of small units within Amazon and Kroger ... read more
- Seedtag Cuts Its Teeth On CTV With Contextual TargetingSeedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual Targeting appeared first on ... read more
- The JIC And The MRC Clarify Their Purpose And How They’re Different
- Triton Digital Acquires Audio Brand Safety Startup To Scale ProgrammaticOn Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the ... read more
- Investors As Organic Fans; Netflix Weathers Its Password CrackdownHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC marketing is to bring on influencers or popular content creators as stakeholders, co-founders and/or backers ... read more
- NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill ... read more
- Measured’s Revamped Platform Blends Automation, Incrementality And MMMIf you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel media-mix modeling (MMM). On Tuesday, media measurement startup Measured released a souped-up version ... read more
- Bloomberg Media Went Direct And Has No RegretsIt’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising ... read more
- Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With BotsSay what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit ... read more
- Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad SpendHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing ... read more
- For Verizon Business, Reaching The Customer Means Empowering The MarketerIris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But ... read more
- There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same LanguageHere’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them. Regulators notice stuff like that, and it ticks them off, said Daniel Rosenzweig, a ... read more
- Stop Data Hoarding: Interoperability Is Key To A Strong Data CultureIn our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official ... read more
- Bidstack’s New Boss Is The Same As The Old Boss; The Takeover Break’s OverHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investing In Yourself It’s been an eventful March for Bidstack, an in-game ad platform. Bidstack suspended trading on the London Stock Exchange following ... read more
- Goodbye, Outstream: The Digital Video Classification ShakeupWhen an advertiser places video content on a publisher’s site, the opportunities are manifold. Do they place the ad between content, next to content or floating next to content? Is it an adhesion unit, or ... read more
- DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in ... read more
- Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOHWhether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. ... read more
- Comic: Pandora’s ChumboxEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Pandora’s Chumbox appeared first on AdExchanger. ... read more
- The DOJ Vs. Apple; Can Reddit Ride Google To Profitability?Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Bite Of The Apple The Justice Department published its antitrust suit against Apple on Thursday, alleging the company operates and abuses a ... read more
- Follow The Money: Why Retail Media Is Part Of A Greater CapEx RevolutionHey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing ... read more
- How Disney Juggles Direct Supply Paths Without Disintermediating SSPsDisney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an ... read more
- News Media Has To Save Itself Rather Than Seek Charity From AdvertisersIt’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will ... read more
- Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web ScrapesHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all ... read more
- NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement
- How A Regional Grocer Is Taking Advantage Of The Retail Media RevolutionDierbergs Markets, a regional grocery chain in the St. Louis area, was founded 170 years ago as a ride-up general store – as in, ride up on your horse. These days, customers mostly get there ... read more
- Comscore Touts MRC Accreditation That Could Outshine Nielsen’sComscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year's upfront negotiations. The post Comscore Touts MRC Accreditation That Could Outshine Nielsen’s ... read more
- The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising AmbitionsA hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The purposely tongue-in-cheek campaign, which recently went viral – the internet is a strange thing – was ... read more
- The End Of The CMO Is Good For Marketers; For AIs, Sharing Is CaringHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO! The past five years (or even more) have seen a general dwindling of the traditional CMO role. But these changes, ... read more
- AI Startup Attentive Is Making SMS Marketing More PersonalText messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a ... read more