- Seedtag Launches Contextual TV for CTV AdvertisersContextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands ... read more
- Retail Media Will Boom Offsite & On TV: Analyst LipsmanLong dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players. A key trends watcher in the space says the space ... read more
- Albertsons’ Jindal Sees Identity As Key To Cross-Channel Consumer ExperienceSAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive ... read more
- As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s FitzpatrickThe landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content. In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights ... read more
- Anything Is POSSIBLE: OAAA’s Bager Sees A ‘Share Shift’ For DOOH, AI On Learning AgendaAs the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of ... read more
- Infillion’s Acquisition Welcomes MediaMath To The ‘Connected Garden’: Laurel RossiSAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel ... read more
- Epsilon Retail Media Unveils AI-Driven Identity Solution with MRC-Verified Attribution
- Epsilon Retail Media Unveils AI-Driven Identity Solution
- Digital Ad Tools Are Gaining Traction in Connected TV: FreeWheel’s Michelle ZyglisSoftware tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is ... read more
- ID For CTV: LiveRamp’s Joiner On How Google PAIR Is Coming To TVSAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach ... read more
- Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s GreenfieldThe future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way ... read more
- LUMA’s Kawaja Optimistic On 2024 & 2025 Ad-Tech OutlookThe digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading ... read more
- Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy LanziSAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable ... read more
- Media Industry Raises $125 Million for Sandy Hook Gun Violence Campaign: Netflix Peter Naylor Urges More Industry HelpExecutives from leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise, ... read more
- The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year
- NBCUniversal Announces AI Audience Segments, New Ad Offerings
- Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV AdsSAN JUAN, PR — In an era where the lines between digital convenience and traditional viewing experiences are blurring, consumers are embracing the next wave of advertising innovation: shopping via their television screens. This shift ... read more
- TikTok Competing For TV Ad Spend With New Features, Claiming High EffectivenessTV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and ... read more
- Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike FisherSAN JUAN, PR – Consumers are watching video content among a wide variety of internet-connected devices, challenging marketers to reach them when they’re most receptive to advertising. The role of the modern media agency is ... read more
- Embracing the Intersection of Premium CTV and Programmatic: FreeWheel’s LoriaProgrammatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an ... read more
- Kroger’s Precision Data Promises To Super-Target ShoppersSAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. ... read more
- Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV AdsIn a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of ... read more
- Identity Is Paramount For Paramount: Scoles Offers Advertisers Real AudiencesSAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, ... read more
- Context Can Unlock Commerce For TV Ads: Analyst GreenfieldHow can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad ... read more
- Havas Media Group’s Breman Sees ‘Golden Age’ For AI CreativitySAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. In this video interview with Beet.TV at Beet Retreat ... read more
- Havas Media Group’s Bregman Sees ‘Golden Age’ For AI CreativitySAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. In this video interview with Beet.TV at Beet Retreat ... read more
- Streaming Ad Inventories Are Catching Up with Audience Growth: Horizon’s Alex StoneMARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people ... read more
- Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV InterestMARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town – advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, ... read more
- Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB ResearchSAN JUAN, PR — The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this ... read more
- Publicis Groupe’s Cruz Sees Evolution In The Fusion of CTV and Retail MediaMARCO ISLAND, FL — Retail media is not just climbing; it’s soaring, and Connected TV (CTV) is the wind beneath its wings. With the convergence of highly engaged audiences and high-impact content, CTV has become the ... read more
- Data Quality Critical To AI-Driven Advertising Results: Moloco’s SimonMARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance ... read more
- Podcast Advertising Is Transforming Digital Ad Strategies: GroupM’s Jen SochMARCO ISLAND, FL – Podcasts can expand the time people spend with media, giving listeners a way to hear a broad range of spoken-word content while they’re doing other things such as commuting, doing chores ... read more
- Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s KowalickIn the swiftly evolving arena of digital media and advertising, industry professionals are constantly grappling with the challenges of identity, data targeting, and analytics. Ahead of speaking at Beet Retreat San Juan 2024, Kevin Kowalick, ... read more
- CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site AdsCVS’ retail media platform will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another ... read more
- OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss WorriesIn the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just ... read more
- “Candor, Immersion and Spontaneity” Make Beet Retreat Special, VAB’s Sean CunninghamThe support of the industry for Beet.TV is deeply important and appreciated. We are delighted to be associated with Sean Cunningham and VAB, the ad-supported TV industry organization. Sean will be with us in San ... read more
- Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad FormatsMARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. ... read more
- Retail Media & Shoppable Video Are Compelling for Brands: Hershey’s Vinny RinaldiMARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same ... read more
- The Great Advertising Reset: Embracing a Post-Cookie Media DemocracyIn a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that’s reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of ... read more
- Dotdash Meredith Relishes Cookiepocalypse With Intent Targeting & PanelsMARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies. In this video interview with Beet.TV, Patrick McCarthy, SVP of ... read more
- Albertsons’ Horvoka Looks Ahead To Beet Retreat San Juan 2024The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the ... read more
- IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s BustosMARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This ... read more
- TikTok’s Ads Odyssey Advances With Brands, Billboards & BuyingLAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking ... read more
- Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost InteroperabilityLAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data ... read more
- AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz RutgerssonMARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of ... read more
- IAB Study Uncovers New Need To Articulate The Role of Ads In The Open InternetMARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported ... read more
- Streaming Ads Are Driving Results for Brands: Carat’s Mike LawMARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach ... read more
- Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s EvansLAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, ... read more
- Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TVMARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands ... read more
- AI Agents Boost Productivity for Media Agencies: Kinesso’s Graham WilkinsonLAS VEGAS – Consumers have become more familiar with generative artificial technology amid the explosive popularity of apps such as ChatGPT and DALL-E. Other forms of AI such as virtual agents have been used by ... read more
- Cookieless Web Drives Media Transformation: OMD USA’s Sébastien HernouxLAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online ... read more
- Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin LearyMARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see ... read more
- Retail Media Networks Unify Goals for Brands, Merchants: Dentsu’s Brian MonahanMARCO ISLAND, FL – Retailers that sell advertising have carved out a significant segment of the media marketplace. As retail media networks proliferate, survival will be determined by their ability to help brands achieve their ... read more
- Gen AI Is Helping to Drive Innovation for Advertisers: Annalect’s Clarissa SeasonLAS VEGAS – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is quickly being adopted by a variety of organizations that seek to improve efficiency, foster creativity and improving customization. Media ... read more
- Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ AttentionMARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the ... read more
- Brands Can Find Alternatives to Tracking Cookies: Mediabrands’ Suraj GandhiLAS VEGAS – Alphabet Inc.’s Google this year started giving some users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. Advertisers are testing alternatives to ... read more
- Samsung Ads’ Richardson Says CTV Ads Offer Performance & PopularityLAS VEGAS — In the rapidly evolving world of connected TV (CTV) and digital advertising, brands are constantly seeking more precise targeting and measurable outcomes. Samsung Ads has positioned itself in this arena by leveraging ... read more
- LiveRamp Acquired Habu To Make Data Integration User-Friendly: CEO HoweMARCO ISLAND, FL — Why did data company LiveRamp acquire last month acquire Habu, one of the leading vendors behind the crop of clean room software suites? For Scott Howe, CEO, LiveRamp, it’s about fit and ... read more
- Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI ApprehensionMARCO ISLAND, FL — These days, selling cars isn’t just about, well, selling cars. For Ford, it is also about becoming a trusted brand in an age of mistrust and AI fear. In this video ... read more
- Samsung Ads Makes Its DSP Simpler & Smarter With Activator, Data Partnerships: Craig ChinnLAS VEGAS — What can an ad platform from a TV maker offer in 2024? Samsung Ads launched its DSP in 2020. Now it is making enhancements to the platform. In this video interview with ... read more
- ‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media SummitMARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In ... read more
- AI Igniting Retail Media For Albertson’s MuppidiLAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging digital trends overlapped. Artificial intelligence is helping spur retail media networks. That was the views shared with Beet.TV by Sravanthi Muppidi, ... read more
- Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah LevineLAS VEGAS – Media companies for years have embraced technology to help advertisers improve reach and frequency among key audiences. Warner Bros. Discovery, whose network brands include CNN, TBS, TNT, Food Network, HGTV and TLC, ... read more
- CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly MetzLAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that are free to watch. Brands ... read more
- Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad ExperienceLAS VEGAS — Grocery delivery firm Instacart isn’t standing still. The outfit is transforming its underlying offering and also its advertiser services. In this video interview with Beet.TV, Ali Miller, VP, Product Management, Instacart, describes ... read more
- Beyond Reach: Seedtag’s Villalobos Takes CTV Ad Outlook ForwardLAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication. But it’s about more than that, too. In this video interview with Beet.TV, ... read more
- ‘Total Commerce’ Needs A Shared Language: UM Worldwide’s OwenMARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double ... read more
- Artificial Intelligence Provides Key Insights from Big Data: GroupM Nexus’s JiYoung KimLAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities of generative artificial intelligence, but other forms of the technology have been used by media and marketing professionals for several ... read more
- Preparing for a Cookieless Future: Matt Lattman, Discover Financial ServicesLAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group ... read more
- IAB’s Tiffith Warns Against Overregulation in Digital AdvertisingMARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In ... read more
- Marketers Have Multiple Data Signals to Supplant Cookies: Mindshare’s Brian DeCiccoLAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies ... read more
- How MRI-Simmons Is Adapting To High-Velocity Consumer DataLAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive” to “proactive” as it adapts to the new demands of brands. Simmons has long operated consumer insights from its American Consumer ... read more
- Index Exchange’s Casale Launches Marketplaces, For Integration Without The FrictionMARCO ISLAND, FL — In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is ... read more
- Advertisers Seek Consistency Among Streaming Services: BrightLine’s Mike BolognaLAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers ... read more
- Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux LoganLAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a ... read more
- Don’t Fear the Generative AI Future: IAB’s David CohenLAS VEGAS – Generative artificial intelligence, or the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. ... read more
- Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt SpiegelLAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based ... read more
- Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie HansonLAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies ... read more
- Roku’s Piasecki Envisions a Unified Future for Streaming AdvertisingLAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video ... read more
- Death Of The Cookie Is A New Dawn: Experian’s Kozub On Identifiers & Samsung AdsLAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP ... read more
- AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John LeeLAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences ... read more
- Uber Advertising Embraces First-Party Data, Diverse App PortfolioLAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with ... read more
- Samba TV’s Navin Aims To Upgrade Media Data’s InclusivityLAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data ... read more
- Shopper Data Immunizes Brands Against Identifier Signal Loss: CVS’ DhariwalLAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better ... read more
- Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s WaddingtonLONDON, UK — These days, you can’t read about the advertising and technology businesses without reading about AI. But Amelia Waddington was already an AI expert a decade ago. Waddington completed a PhD in Computational ... read more
- AI Can Fuel Audience-Focused Creative Optimization: Cara PrattLAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, ... read more
- Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV ChurnLAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have ... read more
- New-Look XR Assembles ‘Avengers’ To Bring Art & DiversityLAS VEGAS — Extreme Reach’s bold new identity was just the start. For Louisa Wong, CEO, Extreme Reach, the reboot is about more than just a new name. Extreme Reach, established in 2008, offers services ... read more
- Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan PagliucaLAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media ... read more
- How to Think About Signal Loss Aside From Cookies: Experian’s Chris FeoSANTA MONICA, CA – A patchwork of privacy regulations worldwide has pushed marketers to be more careful about handling personal information about consumers. The result has been what marketers call a loss of signal, or ... read more
- Adtech Investments Are Reaping Rewards for Marketers: Disney’s Dana McGrawLAS VEGAS – Walt Disney Co. this year for the first time hosted its technology and data showcase at CES, where the media giant highlighted investments in adtech to give marketers more ways to reach ... read more
- AI Helps to Carve Audience Insights From Big Data: Omnicom’s Paolo YuviencoLAS VEGAS – ChatGPT popularized the capabilities of generative artificial intelligence to create text on almost any subject and in any style. The technology has applications for professionals in media and marketing. “Being able to ... read more
- GroupM North America Names Sharb Farjami as CEOGroupM this week named Sharb Farjami as chief executive officer for North America. He previously was North America CEO for Wavemaker, another agency owned by holding company WPP. Beet.TV caught up with Farjami in the ... read more
- TV Advertising Is Becoming More Performance-Based: Moloco’s Dave SimonSANTA MONICA, CA – Four companies in the United States this year received 66% of the country’s advertising revenue, data from Interpublic Group’s Magna Global show. Those Big Four – Alphabet’s Google, Meta Platforms, Amazon.com ... read more
- IAB ALM 2024 Packs More CMOs, Key Trends & A New ChairLAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, ... read more
- Retail Media Networks Can Shape Path to Purchase: Omnicom’s Jacquelyn BakerLAS VEGAS – Retailers that sell advertising are more effective for brands when they’re able to collaborate on meeting the needs of consumers. These efforts are supported with a variety of data-driven marketing strategies. “Consumers ... read more
- Cookieless Web Demands Robust First-Party Consumer Data: General Mills’ Jay PicconattoLAS VEGAS – Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection. ... read more
- DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI ConcernsLAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon ... read more
- TripleLift’s Lee Urges ID Action, As Chrome’s Cookie Deprecation BeginsLAS VEGAS — 2024 is finally the year when it seems the cookie will crumble. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due ... read more
- Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa GiacosaLAS VEGAS – Many consumers divide their time spent with media among a wide array of content providers and devices. A variety of data signals provides clues for how to reach them. “If you think ... read more