- FaZe Clan’s $75 million product licensing business could represent the future of esportsAfter a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task. Gamesquare’s acquisition of FaZe Clan, reported by ... read more
- Media Briefing: Publishers who bet on events and franchises this year are reaping the rewardsBetting big on franchises The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off. According to seven publishers, their ad sales ... read more
- Research Briefing: YouTube commands marketing spend on ad-supported streaming servicesInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how YouTube commands marketing spend among ad-supported streaming services, how fewer publishers ... read more
- While Biden signs the TikTok bill, marketers still aren’t panickingWhen it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet. The U.S. Senate passed a bill (79 votes ... read more
- Inside Google’s latest move to postpone the cookie apocalypseGoogle has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just ... read more
- The case for and against organic socialThe dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super ... read more
- Sephora pone a prueba una nueva estrategia de merchandising para el cuidado corporal
- PepsiCo patrocina su primera colaboración con Hulu dedicada a promover la cocina latinaPepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a ... read more
- With Firefly Image 3, Adobe aims to integrate more AI tools for various appsOne year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe. Adobe yesterday released a third generation of its Firefly AI image model to power new capabilities ... read more
- How accurate and precise data sets drive effective first-party data activationEmily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the ... read more
- Future of TV Briefing: Sneak peek at ‘The Future of TV’ video seriesThis week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. Stay tuned Netflix’s new ... read more
- As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverseThe possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. ... read more
- 12 eco-focused beauty and wellness brands on their current sustainability challenges
- Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titlesAs video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has ... read more
- A history of middle manager stress: The Return podcast, season 3, episode 1Subscribe: Apple Podcasts • Stitcher • Spotify Middle managers have been underwater since the 70s. The biggest challenges, frustrations and reasons for discontent among this middle layer of the workforce, were prolifically documented by ... read more
- Why Cava’s bid for brand awareness means prioritizing streaming adsSome brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Fast-casual restaurant chain Cava is one of them — it’s been ... read more
- With the rise of the chief AI officer, it’s time to examine ‘czar’ cultureThe rise of the chief AI officer should be no surprise. The position is simply the latest in a long line of roles that businesses have added to the C-Suite over the years to signal ... read more
- Google delays third-party cookie demise yet againGoogle is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet. The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful ... read more
- Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsThis year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With ... read more
- How Newsweek is pursuing audience and revenue growth this election yearSubscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even ... read more
- Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrainSeems like DTC (direct-to-consumer) has a new villain: Temu. For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately. Marketers there are pointing fingers at ... read more
- Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockadesThis time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had ... read more
- WTF is the CMA — the Competition and Markets AuthorityLooks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s ... read more
- Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral trafficNewsletters are the darling of the digital media industry again. Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more ... read more
- La marca de tecnología sanitaria Oura se lanza en TargetEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Oura Ring inicia una nueva colaboración con Target, el siguiente paso en la expansión minorista de la marca de tecnología ... read more
- El negocio femenino de Wrangler crece gracias a la moda vaquera
- Las marcas de cuidado masculino encuentran su espacio en TikTokEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. TikTok es desde hace tiempo un centro de contenidos de belleza y moda. Ahora, las marcas de cuidado masculino también ... read more
- Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spendThis is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad ... read more
- AI Briefing: How AI misinformation affects consumer thoughts on elections and brandsFor nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI ... read more
- The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they ... read more
- How much is Possible’s future in Michael Kassan’s hands?The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. ... read more
- How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IPAmazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers, becoming the second major live-action video game adaptation to break through to a wider audience after 2023’s “The Last of Us.” As film ... read more
- Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?Despite the growing number of women and girls in gaming, many face challenges competing in esports. But media agencies are hoping to change that while also driving more gaming content and entertainment. Stagwell’s business-focused media ... read more
- The Guardian US is starting its pursuit of political ad dollarsThe Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, ... read more
- Inside X’s latest, desperate attempt to beguile advertisersIf X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the ... read more
- Meta AI rolls out several enhancements across apps and websites with its newest Llama 3Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company ... read more
- Industry flirts with making the Possible conference a must-attend tentpole eventIf you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week. The accompanying images of your professional peers, or vaguely familiar ... read more
- As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creatorsBasketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork. With that in mind, the NBA aims to make it possible for every ballplayer to become ... read more
- Why B2B marketers are advertising more like consumer brands to break through a crowded marketplaceIf you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are ... read more
- Why the New York Times is forging connections with gamers as it diversifies its audienceThe New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the ... read more
- Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’Q1 advertising recap Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. While ... read more
- Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AIInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media ... read more
- Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investmentIt’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment ... read more
- Walmart rolls out a self-serve, supplier-driven insights connectorsWalmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of ... read more
- Meta’s Threads expected to have ads this yearMarketers get ready: ads are coming to Threads a lot sooner than expected. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early ... read more
- With a new ‘answer engine,’ Brave browser adds another generative AI tool for searchBrave, a privacy-focused browser, is rolling out a new generative AI tool to give users enter a single query to get real-time information from multiple sources. “AI Answer Engine,” which debuted today, provides a synthesized ... read more
- NBA CMO Henault: How the league added music and fashion to its bench strengthDay two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the ... read more
- Retail media’s evolution: How retailers are finding a way to break in and stand out
- ‘Beginning to be the practical’: GE global CMO Linda Boff on the evolution of AI in marketingWith over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, ... read more
- Indie agency group Meet The People to add True Independent Holdings to expand media offeringsIndependent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. MTP, parent of five different subsidiaries, will expand its media services through this deal with ... read more
- Publishers test new TikTok feature that adds links to organic videosTikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like ... read more
- Q1 ad rundown: there’s cautious optimism amid impending changesAs the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending ... read more
- Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurementThis week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. IDing measurement’s privacy ... read more
- TikTok presiona a las marcas a publicar fotos en lugar de vídeosEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego. Aunque ... read more
- PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winnersThis year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to ... read more
- How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responsesSponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. For example, key challenges ... read more
- How lack of motivation could be seen as a hindrance to solving programmatic fraudThe Possible conference got underway on Monday from Miami Beach, as did the Digiday studio. One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to ... read more
- VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create ‘common sense’ marketing solutionsLaid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuck, on the first day of the Possible conference in Miami yesterday, advocated for a reconciliation of media and creative agencies in order to create a ... read more
- Indie agency Left Off Madison takes a right turn into live shoppingIndependent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be ... read more
- Why Nylon is bringing back printSubscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Debuting ... read more
- Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March MadnessTickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power ... read more
- Digiday+ Research: Publishers take their focus off events as revenue dipsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In the back half of last year, it looked like publishers were getting ready to dial up their events ... read more
- Here’s how some esports orgs are positioning themselves to withstand esports winterAfter a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not ... read more
- WTF is the American Privacy Rights ActWho knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line ... read more
- Rixo inicia su expansión en EE.UU. con una nueva página web y una tienda pop-up
- The state of publisher revenue | Pathways to total revenue optimization in 2024This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if ... read more
- Amazon y Apple son las marcas favoritas de niños y adolescentes en Estados Unidos según encuestaLa empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres ... read more
- Cómo YouTube Shopping aumenta su capacidad de competencia en el comercio en redes frente a TikTokEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. YouTube ha anunciado este mes una serie de actualizaciones de sus funciones de compras, lo que supone una mayor flexibilidad ... read more
- AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concernsIt’s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features ... read more
- AI to take center stage at Possible conference this weekConsidering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach. At least 21 different sessions ... read more
- Amid digital marketing changes, Ibotta turns to brand-building effortsIt’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. Between Google’s phase-out of the third-party cookie and the ... read more
- Ad industry prepares for ‘tipping point’ this year in sustainabilityLike so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a ... read more
- Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentivesInfluencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that ... read more
- Meta advertisers are adrift in adversity as bug-filled problems persistDuring a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation ... read more
- Can AI analyses about AI content reveal anything about AI and copyright?What happens when an AI model is asked to analyze human thoughts about AI and copyright? As tech giants and startups alike move forward with AI models, the legal landscape is still full of uncertainty ... read more
- ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing reportAmid all of the concerns that the made-for-arbitrage (née made-for-advertising) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain ... read more
- Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persistInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space ... read more
- How PGL used influencer co-streams to supercharge esports viewershipLast month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ ... read more
- Snapchat’s relationship with publishers is still pretty complicatedSnapchat’s recent staffing shake up has left publishers puzzled. Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, ... read more
- Why connectivity is critical for clean rooms to turn signal loss into signal gainTravis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as ... read more
- Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about ... read more
- Media Briefing: Publishers’ audience authentication strategies are put to the testIncremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. But with authenticated users representing a minority of the traffic, publishers are under pressure to persuade ... read more
- How a revamped Green Media Product hopes to solve ‘problematic placements’The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint. ... read more
- Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concernsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver ... read more
- CG Life doubles in size by buying a digital shop to expand its health and sciences targetingIntegrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. The combination doubles CG Life’s size, now totaling 150 employees together, ... read more
- Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID dataTwo entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly. The dispute ... read more
- Here’s what we heard about AI on day one of Google Cloud NextThis week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to ... read more
- Publishers turn to other platforms to address platform referral traffic issuesLong gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine digital publishing execs that spoke with Digiday said they are investing in other ... read more
- Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in caseTikTok’s looming ban is back on the front burner now that Senate Republican Leader Mitch McConnell has weighed in. On Monday, McConnell added his voice in the call to ban TikTok in the U.S. unless ... read more
- Introducing Season 3 of The Return, a podcast about how to help middle managementSubscribe: Apple Podcasts • Stitcher • Spotify WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this limited six-episode series focused on middle management. Last season, ... read more
- Future of TV Briefing: Making sense of the TV industry’s latest measurement movesThis week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations. Making measurement make sense Paramount-Skydance, YouTube vs. OpenAI and more ... read more
- Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastelSubscribe: Apple Podcasts • Stitcher • Spotify La economía de los creadores está a rebosar, ya que las marcas recurren a las estrellas de las redes sociales, grandes y pequeñas, con la esperanza de ... read more
- Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IAEl CEO de BuzzFeed, Jonah Peretti, publicó el lunes por la tarde su carta anual a los accionistas, en la que esboza su visión para convertir la emblemática publicación BuzzFeed en una empresa tecnológica y ... read more
- El auge del fútbol en EE.UU. permite a la LALIGA North America ganar terreno en su marketingComo si se tratara de un gol de mitad de cancha LALIGA North America, el brazo que representa a la principal competencia del balompié de primera división española en Estados Unidos, ha sabido ganar terreno ... read more
- Las marcas apuestan por las bebidas a base de tequila como la próxima categoría de modaEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. En los últimos dos años, las bebidas listas para tomar han aumentado su popularidad. Y este año, las grandes marcas ... read more
- Snowflake and Snap partner to integrate clean rooms with conversions APIAs marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. By integrating Snap’s conversions API (CAPI) with Snowflake’s data ... read more
- What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech companyBuzzFeed CEO Jonah Peretti published his annual letter to shareholders Monday afternoon, outlining his vision to turn the flagship BuzzFeed publication into an AI-driven technology and media company. The “pivot to AI” may be the ... read more
- How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
- How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pieSubscribe: Apple Podcasts • Stitcher • Spotify The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. ... read more
- Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concernsMarketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over ... read more