- Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AIGenerative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and ... read more
- Roku’s Pro Series TVs have low prices, 120Hz screens, and clever ideasImage: Roku Roku “announced” its Pro-tier series of TVs back at CES but provided little in the way of details at the time. But now, we’ve firmly entered the season when 2024 ... read more
- I’m still trying to generate an AI Asian man and white womanImage: Cath Virginia / The Verge I inadvertently found myself on the AI-generated Asian people beat this past week. Last Wednesday, I found that Meta’s AI image generator built into Instagram messaging ... read more
- Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO StressesThe landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of ... read more
- Retail Media Networks Have Major Offsite Ad Potential: Dentsu Media’s Bruce WilliamsSAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience ... read more
- With Cookies On The Way Out, Publishers Need To Pick A Path Forward SoonThe way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted ... read more
- UFL Tries Again For More Football TV: Call The Right Promo PlayIt's a challenge to make alternative sports leagues around existing TV sports content attractive to modern sports consumers, despite the popularity of football. ... read more
- After Nuclear War, The 'Fallout' Future Looks GrimWe are a little more than three months into 2024 and Prime Video's "Fallout" may be the first apocalyptic drama of the year. ... read more
- Google Unveils Custom Chip To Accelerate Search And AIAn Arm-based chip to accelerate search and AI features, as well as Integration of Gemini 1.5 Pro Into WPP Open are just the beginning for Google to stretch its wings. ... read more
- I regret buying the viral TikTok skincare wandThe ad campaigns for the Medicube Age-R Booster-H eventually wore me down. | Photo by Victoria Song / The Verge It’s got nothing to do with whether it works. It’s how I’m ... read more
- Microsoft left internal passwords exposed in latest security blunderCath Virginia / The Verge | Photo from Getty Images Microsoft reportedly locked down a server last month that exposed passwords, keys, and credentials of Microsoft employees to the open internet, as ... read more
- Consumers will finally see FCC-mandated ‘nutrition labels’ for most broadband plansPhoto by Amelia Holowaty Krales / The Verge It appears that a nearly eight-year-long battle by the FCC to require internet companies to display information on the costs, fees, and speeds of ... read more
- The US finalizes rules for ‘forever chemicals’ in drinking waterPart of a filtration system designed to filter out PFAS forever chemicals from the drinking water supply at Well #2 of the Horsham Water and Sewer Authority facility in Horsham, Pennsylvania, on August ... read more
- A New Day For Targeting And AnalyticsJeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting ... read more
- Kobo announces its first color e-readersImage: Rakuten Kobo Rakuten Kobo is launching its first color e-readers, the Kobo Libra Colour and the Kobo Clara Colour. Both use E Ink’s latest Kaleido color screen technology, which has subtle, ... read more
- Will Clean Room Consolidation Actually Make Collaboration Easier?Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry ... read more
- YouTube’s Affiliate Play; The Publisher Value PropYouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites. The post YouTube’s Affiliate Play; The Publisher ... read more
- Future of TV Briefing: Making sense of the TV industry’s latest measurement movesThis week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations. Making measurement make sense Paramount-Skydance, YouTube vs. OpenAI and more ... read more
- Introducing Season 3 of The Return, a podcast about how to help middle managementSubscribe: Apple Podcasts • Stitcher • Spotify WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this limited six-episode series focused on middle management. Last season, ... read more
- Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in caseTikTok’s looming ban is back on the front burner now that Senate Republican Leader Mitch McConnell has weighed in. On Monday, McConnell added his voice in the call to ban TikTok in the U.S. unless ... read more
- Publishers turn to other platforms to address platform referral traffic issuesLong gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine digital publishing execs that spoke with Digiday said they are investing in other ... read more
- Here’s what we heard about AI on day one of Google Cloud NextThis week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to ... read more
- In the first Joker: Folie à Deux trailer, twisted love winsYou might know the broad strokes of the Joker and Harley Quinn’s twisted romance from Batman: The Animated Series and other DC projects. But the first trailer for Joker: Folie à Deux ... read more
- Cruise will resume robotaxi tests after one of its cars ran someone overCruise will look to get its driverless cars under control before it takes on new passengers. | Getty Cruise has announced that it’s resuming tests for its fleet of self-driving taxis in ... read more
- POSSIBLE Showcases Marketing Innovation: Uber’s Seho LeeThe POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE ... read more
- Apple’s latest entry-level iPad has returned to its best price to dateWe wouldn’t recommend the 10th-gen iPad for most people at full price, but it’s certainly a better value at $349. | Photo by Dan Seifert / The Verge With each passing day, ... read more
- Ted Cruz hosts a podcast for free — a Ted Cruz super PAC gets paid
- Martha Stewart Digs The DirtThe pairing of Martha and Miracle-Gro seems about as natural as bringing the Target Lady to Target, or Marie Kondo to joy sparkage. ... read more
- New Report: Meta's Hate Problem Is Worse Than You ThinkGLAAD's findings show that anti-trans content -- often violent -- is all over Meta's platforms. What does this mean for brands? ... read more
- Snap Increases Privacy Protection For Advertisers Via Snowflake IntegrationSnap is making new efforts to help its ad partners deliver safe and relevant ads through a partnership and integration with data cloud provider Snowflake. ... read more
- The MPA has big plans to crack down on movie piracy againPhoto by Amelia Holowaty Krales / The Verge The Motion Picture Association (MPA) is going off on piracy again. During CinemaCon in Las Vegas, MPA CEO Charles Rivkin announced that the organization ... read more
- How to tame notifications on iOSTake back control of your lock screen. | Illustration by Samar Haddad / The Verge I don’t think I’m alone when I say that notifications are a nuisance. There are simply too ... read more
- NBCU Projects Record Olympic Ad Sales, $1.2B To DateNBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory in the opening and closing ceremonies. NBCU is on track to ... read more
- Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastelSubscribe: Apple Podcasts • Stitcher • Spotify La economía de los creadores está a rebosar, ya que las marcas recurren a las estrellas de las redes sociales, grandes y pequeñas, con la esperanza de ... read more
- Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IAEl CEO de BuzzFeed, Jonah Peretti, publicó el lunes por la tarde su carta anual a los accionistas, en la que esboza su visión para convertir la emblemática publicación BuzzFeed en una empresa tecnológica y ... read more
- Acer announces its first two 14-inch gaming laptopsThe new Acer Predator Helios Neo 14. | Image: Acer Acer announced Tuesday its first 14-inch gaming laptops: the Nitro 14 and Predator Helios Neo 14. It’s exciting to see Acer’s fabulous ... read more
- El auge del fútbol en EE.UU. permite a la LALIGA North America ganar terreno en su marketingComo si se tratara de un gol de mitad de cancha LALIGA North America, el brazo que representa a la principal competencia del balompié de primera división española en Estados Unidos, ha sabido ganar terreno ... read more
- LinkedIn Settles Battle Over Faulty Ad MetricsLinkedIn and two advertisers have agreed to settle a battle over the platform's allegedly inflated ad metrics, according to papers filed Monday with the 9th Circuit Court of Appeals. ... read more
- Asus’ new OLED laptops run on the latest AI-capable chipsThe new Zenbook 14 OLED (UM3406) starts at $999.99. Asus has released two new laptop models: the Asus Vivobook S series and the Zenbook 14 OLED (UM3406). Along with offering OLED displays, ... read more
- Las marcas apuestan por las bebidas a base de tequila como la próxima categoría de modaEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. En los últimos dos años, las bebidas listas para tomar han aumentado su popularidad. Y este año, las grandes marcas ... read more
- Miku fans wanted a hologram concert — they got a TV show insteadMiku Expo 2024 in Portland, Oregon. | Screenshot: Wes Davis / The Verge If you made it through that headline and you’re confused, don’t worry — I was, too, at first. Hatsune ... read more
- Destiny 2: The Final Shape is going to break the game in a good wayImage: Bungie Destiny 2’s The Final Shape expansion has a lot riding on it. It’s the culmination of a 10-year story and the conclusion of Destiny’s light and darkness saga. After a ... read more
- SwitchBot’s robot vacuums now work with Matter, but the platforms need to step up supportThe SwitchBot K10 Plus robot vacuum now works with Matter. | Photo by Jennifer Pattison Tuohy / The Verge This week, SwitchBot announced that almost its entire line of smart home devices ... read more
- Alternative Identity Provider ID5 Nabs $20 Million In Series B FundingThe identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. But only a small handful of those will still be standing within the next five ... read more
- Streaming Ads Are Much More Valuable Than Linear TV AdsIn this week's edition, I provide a brief history of why there's no good research on the subject. ... read more
- Star Wars Outlaws preorders are up, bringing exclusive skins and DLC in towThe open-world Outlaws could be the biggest single-player Star Wars game ever made. | Image: LucasArts It’s official: Star Wars Outlaws launches on the PlayStation 5, Xbox Series X / S, and ... read more
- Anti-Hate Speech Group Seeks Reimbursement From Musk For Failed LawsuitThe Center for Countering Digital Hate is seeking around $320,000 in attorneys' fees from Elon Musk's X Corp, which unsuccessfully sued over reports that allegedly scared away advertisers. ... read more
- Instagram Gains On TikTok As Popular Platform For TeensAbout a third of U.S. teens say Instagram is their favorite social media app, nearing TikTok in popularity. ... read more
- Creators To Get Their Own Three-Day Forum At Cannes Lions FestivalCalled Lions Creators, it will take place June 18-20 and will include a mix of learning and networking sessions for creators and those working in the wider creator economy. ... read more
- Coachella Launches Virtual Stages, 'Sahara Island' In FortniteFans will be able to "play" Coachella on virtual stages alongside featured artists and explore a new virtual island in Epic Games' sandbox game. ... read more
- Adobe overhauls Frame.io to make it a little more Trello-likeImage: Adobe / Frame.io Adobe has introduced the latest version of Frame.io, overhauling the cloud-based media collaboration service with oodles of new workflow and tagging capabilities that make it easier for creatives ... read more
- Dove Pledges Never To Use AI To Represent Real Women In AdsDove has made a pledge to keep it real and never use generative AI images in its ads that portray actual people. ... read more
- The best iPad to buyThe Verge There are more iPads than ever, and it can be tough to sort out which one is the best for you. Fortunately, we’re here to guide you through your next ... read more
- The creators of Fallout want the show to have the game’s mix of silly and seriousElla Purnell in Fallout. | Image: Amazon Fallout is a mixture of contradictions. In one moment, the games are dark and gruesome; in the next, silly and playful. So when it came ... read more
- A period piece, a contemporary drama, and a speculative sci-fi movie all in oneLéa Seydoux in The Beast. | Image: CMPR A period piece, a contemporary drama, and a speculative sci-fi film all in one, The Beast’s director, Bertrand Bonello, explains how he used three ... read more
- In a first, international court upholds right to be safe from climate changeA woman shows a placard reading “For feminist and social ecologic justice” in Toulouse, France, March 19th, 2021. | Photo by Alain Pitton / NurPhoto via Getty Images An international court has, ... read more
- The new Star Wars Outlaws trailer introduces you to the criminal underworldImage: Lucasarts It already seemed like Ubisoft’s Star Wars Outlaws was going to play like Grand Theft Auto in space, and the game’s latest trailer only heightens that vibe. It also reveals ... read more
- WPP 'Open' Adds Google Gemini To Boost Gen AI ContentIn addition to richer, more detailed content, the integration will improve WPP Open's ability to predict how well marketing content will perform and make recommendations for improving content. ... read more
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the funding round. Tuesday's announcement brings funding to $27 million. ... read more
- Meta may release smaller Llama AI model before the big version
- Beeper was just acquired by Automattic, which has big plans for the future of messagingBeeper is a messaging app for your messaging apps. | Image: Beeper Beeper, the upstart messaging app that attempts to corral all your messaging services into one inbox, is being acquired by ... read more
- Fallout’s TV show is arriving a little earlier than expectedImage: Prime Video Fallout’s TV adaptation is coming to Prime Video a day early. The new series will now make its debut on Wednesday, April 10th, 2024, at 9PM ET / 6PM ... read more
- AI Customer Service: Not Quite Ready For Prime TimeMy encounter with the cybernetic sadist who asked, "Do you want to continue to try to troubleshoot this on the phone with me?" ... read more
- Snowflake and Snap partner to integrate clean rooms with conversions APIAs marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. By integrating Snap’s conversions API (CAPI) with Snowflake’s data ... read more
- The Aboard app is a totally different take on what an AI bot can do
- Peloton is a media company now, with media company problemsJessica Fernandez uses Peloton about two hours a day — maybe even four if she’s training for a marathon. In her house, you’ll find not one but two Peloton machines. There’s the ... read more
- The Fairbuds noise-canceling earbuds have an easily swappable batteryThe buds’ modularity have made for a chunkier design. | Image: Fairphone Fairphone, the makers of the ultra-repairable Fairphone 5, have launched a new pair of easy-to-repair wireless earbuds. Instead of tossing ... read more
- The Meta Quest 3 headset has a lying down mode nowPhoto: David Pierce / The Verge Thanks to the latest software update for the Meta Quest 3, Meta’s newest headset now has the lying down mode that came to the Quest 2 ... read more
- Google’s first Arm-based CPU will challenge Microsoft and Amazon in the AI raceIllustration: The Verge Google is making its own Arm-based CPU to support its AI work in data centers and introducing a more powerful version of its Tensor Processing Units (TPU) AI chips. ... read more
- The TikTok ban and the iPhone monopolyImage: The Verge A few weeks ago, it looked like the US government was on a fast track to banning TikTok. A committee in the House of Representatives voted unanimously in favor ... read more
- Innovid Wants To Create Harmony Within The CTV Supply ChainTV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ... read more
- Innovid Releases Harmony Direct to Optimize CTV AdsInnovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go ... read more
- Innovid Starts Platform To 'Streamline' CTV Supply PathInnovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to eliminate waste, fees, and industry "friction." ... read more
- DJI’s new Ronin stabilizers arrive for both solo creators and studiosThe DJI RS 4 (pictured) starts at $549. | Image: DJI It’s been 10 years since DJI introduced its Ronin series of cameras and stabilization accessories, and the company is marking the ... read more
- Retail Media Networks: The Key to Full-Funnel Activation and Brand Growth, Omnicom Commerce’s BakerSAN JUAN, PR — Omnicom thought the fusion of shopping and media was so important that it made a whole division, Omnicom Commerce Group, dedicated to the topic in June 2023. Early this year, OCG execs have ... read more
- Dual-Screen TVs Are Driving Brand Engagement With Viewers: Telly’s Bob IvinsSAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater ... read more
- Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain ... read more
- In Her New Role, Arielle Garcia Will Be Watching Your AdsThe former UM Worldwide Chief Privacy and Responsibility Officer has joined advertising watchdog Check My Ads as director of intelligence. ... read more
- Software Gone Wild Ensnares The Innocent In Searing PBS MiniseriesA miniseries about one of the worst miscarriages of justice in British history spurred action at the highest level of the British government. ... read more
- Hinge Sends Deleted Apps To HeavenOnce people find true love, that discarded app icon has to go somewhere. But the afterlife's portal is getting crowded. ... read more
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory HurdlesIf Alphabet acquires HubSpot, the deal by some estimates would be worth more than $33 billion. ... read more
- Google’s Gemini 1.5 Pro can now hearIllustration: The Verge Google’s update to Gemini 1.5 Pro gives the model ears. The model can now listen to uploaded audio files and churn out information from things like earnings calls or ... read more
- With Vids, Google thinks it has the next big productivity tool for workIn Vids, you can either make a video or ask the AI to make one for you. | Image: Google For decades, work has revolved around documents, spreadsheets, and slide decks. Word, ... read more
- Intel investigating games crashing on 13th and 14th Gen Core i9 processorsPhoto by Tom Warren / The Verge Owners of Intel’s latest 13th and 14th Gen Core i9 desktop processors have been noticing an increase in game crashes in recent months. It’s happening ... read more
- Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My AdsIn moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility ... read more
- Logitech’s new wireless keyboard targets pro gamers needing portabilityThe Logitech G Pro X 60 Lightspeed offers plentiful features in a compact form factor. | Image: Logitech Logitech has announced the Pro X 60 Lightspeed, the first wireless gaming keyboard from ... read more
- For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy SandboxHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its ... read more
- Publisher strategies: How publishers are optimizing revenue streams01 Introduction Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative ... read more
- Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concernsMarketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over ... read more
- How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pieSubscribe: Apple Podcasts • Stitcher • Spotify The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. ... read more
- How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
- What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech companyBuzzFeed CEO Jonah Peretti published his annual letter to shareholders Monday afternoon, outlining his vision to turn the flagship BuzzFeed publication into an AI-driven technology and media company. The “pivot to AI” may be the ... read more
- NCAA Women's Championship Scores Another Viewing RecordNCAA Women's College Basketball Championship scored 18.7 million viewers in early viewing - the highest ever for a women's U.S. basketball game and best ever for a college or pro, men's or women's basketball game ... read more
- Elon Musk says his posts did more to ‘financially impair’ X than help itImage: Kristen Radtke / The Verge; Getty Images Elon Musk admitted that his posts on the platform formerly known as Twitter may have financially harmed the company in the long run, in ... read more
- The Lincoln Project's 2017 Eclipse Flashback: 'Remember This Idiot'?The LP was referencing Trump's defiantly looking up at that year's solar eclipse despite the risk of severe eye damage. ... read more
- Can you watch a solar eclipse in the Apple Vision Pro?Image: Apple This morning, remembering I’d forgotten to order eclipse glasses, I wondered out loud: Would it be an absolutely awful idea to watch today’s solar eclipse on the Apple Vision Pro? ... read more
- Netflix's 'Ripley': The Talented Mister Goes NoirRight off the top, I got two shocks while watching the Netflix version of "Ripley," an eight-episode series now streaming on Netflix ... read more
- Tesla is settling with the family of the Apple engineer who died in an Autopilot crashIllustration by Alex Castro / The Verge This week, Tesla was scheduled to appear in court to defend its Autopilot system against a claim of wrongful death — but it looks like ... read more
- The Supercut app brings good Netflix to the Vision ProThe service selector in Supercut. | Screenshot: Wes Davis / The Verge Netflix said last year that it had no plans for a native app for the Apple Vision Pro — a ... read more
- Sennheiser’s new fitness buds do heart rate tracking right