Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache ... read more

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Welcome, Monsters! appeared first on AdExchanger. ... read more

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle. The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on ... read more

As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by ... read more

This story was first published by Digiday sibling Glossy. As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: ... read more

Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, ... read more

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write ... read more

The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied ... read more

The decision to develop and launch AI-powered shopping tools follows Meta's recent acquisition of Manus, an autonomous AI agent technology that Meta will use to accelerate its conversational platforms like Facebook and WhatsApp, as well ... read more

Senators Mark Warner and Tim Kaine are demanding answers about DHS's moves regarding "surveillance technology" -- including ICE's recent request for information about how "Big Data and ad tech providers" could support investigations activities. ... read more

Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger. ... read more

Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Their Live Sports Keep Delivering Advertising Wins appeared first on AdExchanger. ... read more

Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but ... read more

TED Talks viewers can proceed with claims that the nonprofit violated the federal privacy law by allegedly disclosing their identifiable information and video-viewing history to outside analytics companies. ... read more

Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories ... read more

More than a third of marketers say they can't prove incremental return on ad spend. ... read more

That's what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four years. ... read more

For NBCU media overall, total revenue was up 5.5% to $7.6 billion. Media analyst Brian Wieser says streaming's rise is not boosting NBCU's overall results, as linear TV advertising continues to decline on average by ... read more

What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with ... read more

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction mechanics and enables advertisers, agencies and publishers to understand the pricing, allocation and bidding dynamics of programmatic ... read more

Omnicom acquired Credera in 2018 when the practice had three offices and a staff of 300. And with increased client demand for its services, Credera has expanded to 17 locations worldwide with over 3,000 staff. ... read more

Microsoft's growth was primarily driven by its cloud services and AI products, while search and news ad revenue growth slowed. LinkedIn made some surprising gains, especially in video ads. ... read more

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and ... read more

The goal is to improve ad services for brands and their agency partners, placing the retail media network at the center of the ad industry to allow closer collaboration with agencies and advertisers and give ... read more

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into ... read more

TikTok, now in U.S. hands, has announced a new privacy policy that is raising questions about the extent of its data collection, CBS News reports. One concern is a policy that allows TikTok to collect ... read more

Meta added 40 million users in Q4 2025, bringing its total to 3.58 billion daily active users of its apps, Social Media Today reports. Meanwhile, the social media giant reported revenue of $59.89 for the quarter and ... read more

A measure that would have banned social media use by children under age 13 has been stripped out of an Indiana Bill, Indy Star reports.  State Senator Jeff Raatz submitted an amendment to cut the ... read more

Horizon and PurposeBuilt first started working together in 2024 on products including Green Gobbler. According to the agency, as media AOR, Horizon will deliver a full-funnel strategy spanning national brand-building and retail media activation. ... read more

The good news is that overall, for the bottom line, player numbers remain stable. ... read more

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy ... read more

This story was originally published on sister site, Modern Retail. When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played ... read more

Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody ... read more

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers should be able to ... read more

This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars. ChatGPT’s ads are “a bitter ... read more

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot.  While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers ... read more

Google is exploring ways to allow content producers to opt out of having their work used in products like AI Overviews or AI mode. Publishers can avoid having their traffic and click-through rates reduced. ... read more

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary. ... read more

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned ... read more

The Arkansas Social Media Safety Act "will block minors and adults from accessing protected speech online," the ACLU and other groups say in a friend-of-the-court brief filed this week with the 8th Circuit Court of ... read more

The agency, which initially targeted SMBs, is now going after larger so-called "enterprise" clients and promising them "entrepreneurial speed and agility." ... read more

X's "Brand Ranx" is designed to showcase the real-time rankings of Super Bowl ads, with xAI's LLM Grok tracking "the most talked-about ads across four categories live throughout Super Bowl Sunday," according to its dedicated ... read more

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026. ... read more

According to "Wired," ICE List founder Dominick Skinner and a group of volunteers reported problems posting site links on Meta social media apps on Monday, with "Wired" verifying the group's claims the next day. ... read more

AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors. ... read more

Trump's federal thugs beat up on... His face and his chest...Then we heard the gunshots...And Alex Pretti lay in the snow, dead...Their claim was self-defense, sir...Just don't believe your eyes...It's our blood and bones...And these ... read more

LAS VEGAS — Artificial intelligence can reshape advertising from disruptive interruption to emotional complement by matching ad tone to surrounding content, preventing jarring transitions that produce negative attention as opposed to the good kind. “Let’s ... read more

LAS VEGAS – Adam Singolda sees consumer behavior shifting faster than most media companies expected. Large language models such as ChatGPT are becoming a daily interface for information, he said, but the experience remains uneven ... read more

An AI voicebot confirmed it was an AI, and then provided excellent customer support, answering my questions and doing what I asked it to do. ... read more

If accepted by the court, the settlement will resolve a class-action complaint alleging that Google "hijacked" Android users' cellular data by collecting information about apps when they weren't in use. ... read more

Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion. ... read more

Previously Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as Global CEO at UM. ... read more

The Competition and Markets Authority has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content from being used in AI Overviews or to train AI models. ... read more

Sports marketing opportunities are more varied than ever before. But capitalizing on them requires more than chasing trends. It requires a disciplined process - one that brings media, creative and strategy together before the buy ... read more

A series about building a real career in ad tech, navigating chaos, learning fast, and finding ways to grow without burning out.People ask me fairly often how to start or advance a career in ad ... read more

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI for buying/campaign execution." ... read more

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ... read more

Media consumers are being exposed to an endless scroll of tall videos that form an algorithmic silhouette, New York Magazine writes. This is being done by following a series of steps laid out by Meta: “Gather inventory,” ... read more

Six companies dominate the U.S. media industry: Comcast, Disney, Warner Bros., Paramount, Sony, and Amazon, The Motley Fool writes. Comcast is the largest pay-TV and home internet provider in the U.S. The Warner Bros.-Discovery merger creates a player ... read more

Bari Weiss, the editor in chief of CBS News, said on Tuesday that CBS should be turned into a digital engine that meets news consumers far from broadcast TV. “We are not producing a product ... read more

In "The Faithful: Women of the Bible," the stories are told of five women from the Old Testament's "Book of Genesis." ... read more

Those that gain sizable market share would be more competitive as live, premium video platforms against continuously growing local digital players. ... read more

YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For ... read more

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop. ... read more

The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with ... read more

Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a ... read more

The era of AI slop is forcing some of tech’s biggest players to rethink their brand narratives. The problem isn’t consumer adoption. It’s trust. Seemingly, these platforms recognize the need to build a better relationship ... read more

This story was first published by Digiday sibling Modern Retail. After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday ... read more

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy. Mo Money Mo Problems TikTok’s controversial first days, YouTube’s 2026 priorities, ... read more

01 Introduction Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses ... read more

Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, ... read more

On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer ... read more

The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv. ... read more

State Senator Russet Perry reintroduced SB 388, which would revise the state privacy law by prohibiting sales of precise geolocation data -- regardless of whether consumers consent. ... read more

Yahoo on Monday launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft. ... read more

Pinterest issued a securities filing Monday announcing a global restructuring plan centered around reallocation of resources to further AI adoption, which is expected to result in the loss of around 15% of the company's workforce. ... read more

Facebook users are urging the 9th Circuit to reject the company's request to intervene in a dispute over its liability for fake ads on the platform. ... read more

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in real time, marketers need more. ... read more

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, ... read more

LAS VEGAS – Roku is leaning into a message advertisers have long wanted to hear: connected TV can now drive measurable business outcomes, not just awareness. Speaking with Beet.TV Editorial Director Lisa Granatstein at CES ... read more

LAS VEGAS — Gaming purchases differ from typical consumer electronics transactions because they’re driven by passion and escape rather than necessity, creating emotional connections that retailers can leverage for brand partnerships. “A lot of consumer ... read more

This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies ... read more

As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase ... read more

Duggan, who led some of the ANA's most important media-related initiatives, will retire in June. Szulce officially joined late last week. ... read more

Duggan, who led some of the ANA's most important media-related initiatives, will retire in June. Szulce officially joined late last week. ... read more

AI models have largely been trained on content funded by advertising, and that model needs to continue, adMarketplace co-CEO Adam Epstein said. ... read more

Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data. ... read more

Media by Mother turns five and adds two execs to upper management. ... read more

The bewildering thing about humans when we're faced with a crisis is this: The harder you push, the harder we'll push back. ... read more

Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low single-digit percentage gains ... read more

AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this ... read more

The agency is "gathering information to better understand how the industry's commercial Big Data and ad tech providers can directly support investigations activities." ... read more

What if sports becomes even more common - on a daily basis - within a network's traditional mix of entertainment, news and sports programming? ... read more

The just-concluded winter storm had local TV news in a frenzy of warnings and weather maps in roughly two-thirds of the U.S. ... read more

AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums. The post New Tool From AirOps Looks At Search Performance From Every Angle appeared first ... read more

The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG ... read more

Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now. The post WaPo’s Woes; TTD’s C-Suite Turnover appeared first on AdExchanger. ... read more

After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the ... read more

As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie. The ... read more