As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger. ... read more

I've been thinking about political narratives this week, not just because of Graham Platner's, but because I got pitched on a service capable of tracking how advertising impacts it. ... read more

CBS News management has reached out to the three remaining full-time "60 Minutes" correspondents — Lesley Stahl, Bill Whitaker and Jon Wertheim — following the firing of Scott Pelley, Sharyn Alfonsi and Cecilia Vega, the Guardian reports. And ... read more

People for the Ethical Treatment of Animals (PETA) has sued the Washington Metropolitan Area Transit Authority (WMATA), charging that it blocked three PETA ads on the system because of a rule that prohibits “advertisements intended to ... read more

The live "UFC Freedom 250" event is aimed at younger audiences. How young? Apparently those who watch "South Park," according to one Paramount Skydance executive. ... read more

Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them. ... read more

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink ... read more

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger. ... read more

Dow Jones advised staffers this week that it plans to merge Publishing Editors and Platform Editors into “a single multiskilled digital production department,” Talking Biz News reports based on input from the IAPE union. The ... read more

News now accounts for 8.6% of all FAST viewing hours, with some households consuming news content almost exclusively, according to a new report from Wurl, Demand Gen Report writes. But many advertisers still rely on ... read more

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its ... read more

Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it. Fifteen years of running an independent shop in advertising made that harder than it sounds. Now he thinks he’s ... read more

Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily rework or transform creators’ videos.  Billed as a way to “easily step into ... read more

Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. Related Insights ... read more

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the DBAccess ... read more

This story was first published by Digiday sibling Glossy Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity. The ... read more

Brands used to rent a celebrity’s likeness for a campaign. The TV spot was shot, photos were taken and the rental agreement ended when the cameras stopped rolling. Now, marketers are turning talent into always ... read more

"Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits," according to "USA Today." ... read more

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform ... read more

The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform's Shorts video format. ... read more

Meta's Oversight Board stated that the company's ban raises "serious questions" with regard to "due process concerns" about the tech giant's account deactivation process. ... read more

Pinterest has committed $4 billion to AWS through 2031 to power its next version of AI-powered visual search. Its platform serves more than 600 monthly users worldwide. ... read more

"Everything is fake," "AI skepticism," "trust recession," video game character enters the "real world," were just some of the pitches I received. By the way, how was the hot dog? ... read more

McDonald's is actually opening new stores in war zones of the largest and most horrific war that Europe has seen in 80 years. ... read more

OpenAI is embracing retro-style advertising as it markets generative AI that can produce vivid images and natural-sounding conversations - aiming to raise brand awareness ahead of a potential IPO, ... read more

Her career spanned top public relations posts at Benton & Bowles, Wells Rich Greene, Grey Global Group, FCB, and the media agency MPG. ... read more

Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized. ... read more

Part of WPP's broader production division with about 50 creative technologists, the new studio specializes in generative and agentic AI, gaming, immersive experiences and robotics, and is already delivering work for WPP clients. ... read more

Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes. ... read more

The ad drives home a key point - jobs need people as much as people need jobs. ... read more

Retail media has become one of the biggest forces shaping marketing. ... read more

The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways of curating programmatic inventory, he says. ... read more

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the ... read more

The UK Competition and Markets Authority suggests the move to place AI summaries at the top of Google's search results page gives publishers a stronger position to negotiate content deals with the search giant, despite ... read more

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that ... read more

Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings. ... read more

CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a ... read more

"Rage, rage against the dying of the light," wrote Dylan Thomas - an apt line of poetry for the way Scott Pelley left CBS. ... read more

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a ... read more

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels ... read more

This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits. Perplexity’s latest “trust” pitch to publishers U.K. publishers can opt out of ... read more

This story was first published on Digiday sibling Modern Retail. In 2022, April Showers finally got her big retail break as her brand, Afro Unicorn, entered Target and Walmart. Afro Unicorn is a licensed-character brand ... read more

After years of relying on affiliate sales, retailers are rushing to roll out their own creator programs en masse to make creator commerce more measurable, scalable, and controllable. But creator Lola Torres, who won influencer shopping ... read more

The chief AI officer has an expiry date — and that’s the point. That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a ... read more

New York Times Publisher A.G. Sulzberger lashed out at AI companies during a speech at the WAN-IFRA World News Media Congress, saying that they are “consolidating their outsize control over our data and our attention,” according to a ... read more

The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the review. ... read more

The Illinois General Assembly has authorized the Chicago City Council to impose a digital advertising tax within the city, WTTW reports. The measure was included in a $56 billion budget bill. Mayor Brandon Johnson had ... read more

Consumers feel “ambushed and annoyed,” by digital advertising, and some are tuning out, according to The Harvard Business Review. But tests showed that consumers are less likely to feel that way when they have control of content ... read more

OpenAI has no plans to share ChatGPT advertising revenue with publishers, Varun Shetty, vice president of media partnerships for OpenAI, said on Tuesday, Press Gazette reports. Appearing at the WAN-IFRA World News Media Congress in Marseille, Shetty was ... read more

As marketers continue their hunt for consumers at exactly the right moment, Adobe has found one particularly revealing signal: people who have already shelled out hundreds of dollars to go somewhere. Travelers, after all, aren’t ... read more

The 2012 Sandy Hook Elementary School shooting remains one of the deadliest school shootings in U.S. history and a defining moment in the national debate over gun violence. For Kevin Wassong, founder and chief executive ... read more

Substack is launching "Reply Rules," which allows creators to shape how users interact with their posts and allows creators to decide how users comment on their posts, reply to Notes, or interact in Chat. ... read more

"Logic for ad targeting sits inside the container, and the container sits inside the supply side platform infrastructure," PubMatic Director of Product Marketing Punit Shah told MediaPost. ... read more

The Count, tapped by scam-prevention group founded by craigslist founder, warns consumers to pause for 9 seconds before clicking or sharing anything online. ... read more

If Louisiana's social media restrictions take effect, "all users will lose their ability to speak anonymously online and face increased risks of privacy invasions and data breaches," digital rights advocates say. ... read more

The CPO will curate a playlist that will become the official 3 p.m soundtrack for Peet's locations nationwide. ... read more

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just ... read more

As it prepares for the World Cup, TikTok's U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time. ... read more

Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight into more decisions, reduce reliance ... read more

X Corp. says the settlement terms were "imposed on a company that no longer exists." ... read more

X Corp. says the settlement terms were "imposed on a company that no longer exists." ... read more

Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. ... read more

When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time. ... read more

Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents ... read more

While some international and local papers offer ad-free subscription options, the Post is the first of the Big 3 (New York Times, Wall Street Journal) national U.S. newspapers to do so. ... read more

According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax." ... read more

Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ... read more

Brands, once the undisputed storytellers, now find themselves paying for proximity to their own customers. Here's what you can do about it. ... read more

Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl.  It was about prestige, proximity to power and ... read more

As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" to "football." What's next, "No Coke, Pepsi?" ... read more

You can't fast-forward a billboard. OOH and experiential are earning attention by being genuinely impossible to ignore. That's not a small thing. ... read more

Dawson previously served as senior vice president-global commerce solutions at Kinesso, the performance marketing agency created by IPG a few years ago that is now part of Omnicom. ... read more

An executive order signed by President Trump will give the government an early look at new AI models before they become public by asking AI developers to voluntarily submit their most capable models to go ... read more

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing ... read more

With worries about gas and food prices motivating shoppers, this year's deal event will look a little different. ... read more

Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion. ... read more

Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals. ... read more

“60 Minutes” correspondent Scott Pelley was fired the day after a heated confrontation with the show’s new  executive producer Nick Bilton, The Washington Post reports. ““I know how much Scott meant to many of you, and I don’t ... read more

Versant Media, which was spun off from NBCUniversal earlier this year, has participated in a Series A funding round to form a partnership with GammaTime, a microdrama streaming platform, Variety reports. GammaTime will work with Versant to ... read more

Recent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. $184.5 million for June 2024-June '25. This includes all airings and ... read more

NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% increase in unique viewers in April 2026 vs. April 2025 to ... read more

A pair of wholesome, high-rated TV co-hosts are coming out with a show whose F-word title flies in the face of their G-rated image and reputation. ... read more

Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers ... read more

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to ... read more

Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information ... read more

The phrase “what’s old is new again” doesn’t just apply to cyclical trends like low-rise jeans and flip phones, but marketing budgets as well. Marketers are increasingly reconsidering more traditional and offline ad channels. Call ... read more

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed. The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It ... read more

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales. The fluidity upfront YouTubers’ ... read more

Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero.” For many audience ... read more

It’s been a decade since the infamous K2 report was issued by the Association of National Advertisers, which blew open the longtime opaque practice of media agencies holding onto rebates from publishers (instead of passing ... read more

This story was first published by Digiday sibling Glossy. In the ‘90s, Starbucks was known as a place to sit and linger over a cup of coffee. Now, the coffee giant is encouraging its customers ... read more

The Defense Department has announced that its press office is a now classified space and is no longer accessible to journalists, Associated Press reports. The move further restricts media access at the Pentagon. “The Pentagon ... read more

iHeartRadio has formed a partnership with LG Electronics to bring its content to LG Radio+, a free ad-supported audio streaming service, Inside Radio reports.. The deal includes iHeartRadio’s over-the-air and digital stations and its podcast catalog. “The integration of iHeartRadio’s massive content library ... read more

Over 60% of grocery store shoppers have bought a product after seeing it advertised on an in-store screen, according to a study by Grocery TV, Supermarket News reports. In addition, the survey of 1,000 shoppers found a ... read more

The media consultant is running a five-day workshop next week on best practices for running a competitive agency pitch. ... read more

Texas Attorney General Ken Paxton on Tuesday argues that the law gives parents the ability to "review the commercial transactions that app stores and developers are proposing and entering into with their children." ... read more

The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws. ... read more

MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, ... read more

To help foster engagement around longer-form content on Instagram and Facebook, Meta is testing a new feature called "Series" that welcomes episodic creator-made videos. ... read more