Meta should be required to face claims that it engaged in a "brazen plot" to identify people who thought they were browsing the mobile web anonymously, Android users argue in new court papers. ... read more

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. ... read more

Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before ... read more

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here? ... read more

The restaurant management platform fills 1.9 million seats in restaurants each year and brands can now access its first-party data to drive awareness, product launches and more. ... read more

If democracy actually dies in darkness, the influence of "dark money" in political media and marketing will be some of the nails in its coffin. Thankfully, some sources have been trying to shed some light ... read more

New York State is considering a bill that would require media companies to fully disclose how artificial intelligence (AI) is used in the workplace. The aim is to “shackle media companies so they can’t adapt ... read more

CBS News contributor David Begnaud has formed an independent media company called Do Good Crew, The Guardian reports.. It will create a weekly newsletter, a podcast and live events focused on the stories of everyday ... read more

Chicago’s WGN-Ch. 9 has laid off eight reporters and anchors, AOL reports. Included were Sean Lewis, anchor of the weekend morning broadcast since 2010. “This afternoon, I filed my last report for WGN on the ... read more

In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange.  But Dow Jones is betting on a more ... read more

Sponsored by AI DigitalMarketers are being pulled in more directions than ever before. Walled gardens are consolidating power, the media landscape is fragmenting at speed, and emerging technologies—from AI-driven buying to new identity solutions—are reshaping ... read more

Last year, YouTube had a 10.8% share, while Disney was at an industry-leading 12.0%. ... read more

Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details. ... read more

'Scrubs" does not miss a beat in its return to television 16 years after its first run ended in 2010. ... read more

Annual media expenditures for the heating, air conditioning and plumbing services company are estimated at $35 million by agency research firm COMvergence. ... read more

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline ... read more

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new ... read more

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger. ... read more

The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — ... read more

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to ... read more

Gary Vaynerchuk built his empire selling to CMOs. Now he says CFOs get it faster. For 15 years, VaynerMedia has been in the business of convincing marketing leaders to move budget, shift strategy and bet ... read more

Related Insights Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record Read More The great disruption promised by ... read more

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — ... read more

Subscribe: Apple Podcasts • Spotify At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, ... read more

Newsroom policies tend to emphasize values, not practices, CNTI reports. ... read more

Asha Sharma, former president of Microsoft's CoreAI product, has been named EVP and CEO of its gaming division. She is one of the first women to run a major console manufacturer. ... read more

Search may be stubborn. Despite the breathless hype surrounding “zero-click” AI search, the predicted exodus of consumers from traditional search bars to chatbots has yet to materialize. New data suggests that standalone AI tools still ... read more

California's restrictions on online recommendations do not violate the First Amendment, state Attorney General Rob Bonta argues in court papers filed late last week. ... read more

LAS VEGAS — Artificial intelligence provides speed and efficiency but lacks taste and aesthetic judgment, making human oversight essential to prevent automation that eliminates human input entirely. “What we’re missing is this notion of taste ... read more

Discord has distanced itself from leading third-party age verification partner Persona following backlash from U.K. users who expressed concern with its privacy policies. ... read more

Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025. ... read more

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's the whole idea. ... read more

The FTC's probe of Media Matters is part of the Trump administration's effort to force businesses - including Omnicom - into making policy concessions, free speech groups say. ... read more

This is the arena where product design choices, internal knowledge, and claims of responsibility get tested under oath. ... read more

"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ... read more

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, ... read more

WBD will conclude its seven-day extension of deal-making talks on February 23 at 11:59 p.m. ... read more

The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioning capabilities. AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. ... read more

In recent months a Bollore investment entity called Compagnie de l'Etoile des Mers has quietly bought nearly 19% of the outstanding shares of Havas, now traded on the Euronext Amsterdam Stock Exchange. ... read more

Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go ... read more

Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well. ... read more

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands ... read more

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at ... read more

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution ... read more

The CIA guy is roguish. The FBI guy is by-the-book. Can these two government agents work together without driving each other crazy? ... read more

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from ... read more

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency ... read more

President Trump gave a rare half-complement to the mainstream media during the National Governors Association dinner at the on Saturday, Mediaite reports. He said, “I often say the fake news, but I will not say that tonight.” ... read more

The advertising world is obsessed with capturing fleeting consumer attention across a multitude of distraction-laden screens. But one environment, more than most, boasts undivided focus. Unlike passive television viewing or social media scrolling, which are ... read more

PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. ... read more

LAS VEGAS – If you have ever wished broadcast radio could behave a little more like digital, Lisa Coffey says the wish is being granted, with a beta label and a confident smile. Speaking with ... read more

For years, retail media networks enjoyed a relatively effortless revenue boom, riding the e-commerce wave and leaning on supplier budgets that seemed inexhaustible. That era, according to one close industry observer, is over – and ... read more

LAS VEGAS — Media planning for 2026 must acknowledge advertising’s evolution from broadcast-focused 30-second spots and “eyeballs” by instead relying on precision targeting to meet the demands of the “agentic and algorithmic era.” “We’re in ... read more

Only 6% of Americans often get news from email newsletters, Pew Research Center reports. ... read more

Texas-based data scraper SerpApi is urging a federal judge to toss a lawsuit by Google, which claims SerpApi circumvents attempts to prevent it from scraping search results. ... read more

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms. ... read more

The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers. ... read more

Meta plans to cut off its Horizon Worlds platform from its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities. ... read more

Facebook users say they should have been allowed to argue to a jury that Meta would have had to pay them for their data had it not monopolized the "personal social networking services" market. ... read more

How to face your victims. How NOT to face your victims. How NOT to swear under oath. ... read more

Sponsored by Triton DigitalPodcasts now reach more than half of the overall U.S. population every month. For advertisers, that means podcasting long ago stopped being an “add-on” channel. It’s a mainstream behavior with real scale. ... read more

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage ... read more

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of ... read more

LAS VEGAS — In order for a retail media network advertiser to accurately find consumers at the right moment, sometimes you have to travel back in time. About five years in the past, to be ... read more

TelevisaUnivision, LG Ads and Roku are among the companies supporting the Boys & Girls Clubs of Puerto Rico by providing inventory to run 30-second spots on their Spanish digital platforms. It’s part of an effort ... read more

Connected TV isn’t often considered a primary channel by B2B marketers to target their desired audiences. But Lenovo is not only making the case for CTV as a valuable venue for B2B, it’s also touting ... read more

LAS VEGAS – If the news landscape feels like an all-you-can eat buffet with cable podcasts, newsletters, influencers and social feeds stacked high, this is not your imagination. Guy Griggs, senior vice president of ad ... read more

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not ... read more

PALM SPRINGS, CALIF. — Marketers and agencies are still just scratching the surface when it comes to understanding how generative artificial intelligence tools like large language models are changing the way brands develop their content ... read more

As the advertising industry grapples with signal loss and the diminishing reliability of common identity markers, the hunt is on for more durable frameworks to connect with audiences, particularly in the booming connected TV space. ... read more

LAS VEGAS – At CES 2026, Walt Disney Co. showcased a growing push to modernize advertising workflows by combining advanced technology with its storytelling heritage. Alex Combs, vice president of product management, advertising platforms at ... read more

OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying. ... read more

ChatGPT told me, in plain language, that Sora 2 "makes reality optional at scale"-that it's "a solvent that dissolves trust quietly." ... read more

Warner Bros. spent $30 million to $45 million for "Heights" in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million. ... read more

The West Virginia Senate has passed a bill that would prevent state agencies from using media reliability and bias monitors or advertising firms that use them. SB 531 is similar in intent to efforts in ... read more

Ocean State Media, Rhode Island’s PBS has acquired WVEI (FM) from Audacy, Radio World reports. The merger entailed moving the FM station to PBS studios and enhancing that facility. The FM signal now covers the ... read more

The first advertisers on ChatGPT have one thing in common: They all target the “aspirational thinker,” and  none are discount-only impulse buys or built around shock value, Tom’s Guide writes. The early advertisers include Adobe, Audible, ... read more

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce. ... read more

Philadelphians who caught Sunday night's "Simpsons" on Fox got the surprise of a lifetime. ... read more

Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a ... read more

As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) ... read more

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either.  AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly ... read more

Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with ... read more

One social media user called it "the quiet rollout of a national surveillance regime," while another joked " 'surveillance state' but make it adorable." ... read more

LAS VEGAS – Contextual signals are becoming central to how connected TV inventory is bought and sold, as advertisers look for relevance at scale without relying on user identifiers. Ryan Kenney, svp of revenue for ... read more

While live shopping has long dominated Asian markets, its adoption in the United States has hinged less on functionality and more on the depth of viewer connection. As platforms integrate retail capabilities directly into video ... read more

The retail industry has seen rapid change over the past year, particularly around in-store media, as falling technology costs and margin pressure elsewhere push retailers to rethink where growth comes from, according to Ben Reynolds, ... read more

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good ... read more

Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning, designed to tackle complex math, science and logic challenges. Advertisers and agencies can use it to solve questions related to media ... read more

LinkedIn has announced a new premium on-platform subscription hub designed to provide SMBs with perks and tools specific to their needs when seeking clients, proving credibility, hiring new employees and more. ... read more

Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times." ... read more

A federal appeals court on Friday upheld Oracle's $115 million settlement of a class-action privacy lawsuit over the alleged collection and sale of web users' data. ... read more

The company spends an estimated $120 million on measured media annually. The incumbent was Dentsu. ... read more

Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. In a year already defined by global sports tentpoles, as well as an upcoming, high-profile midterm ... read more

Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes. ... read more

The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues to a federal appellate court. ... read more

Roughly 70% of agency leaders admit that their current business model and organizational structure won't survive the next 24 months. ... read more

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool. ... read more

Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own ... read more