Advertising Perspectives

Meta's "Content Protection" mobile feature aims to cut back on unauthorized duplication of eligible creators' original Reels content on Facebook and Instagram by sending in-app alerts. ... read more

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison analysis, the company said during a briefing with advertisers. ... read more

X has announced the launch of "Chat," an encrypted direct-messaging feature that follows the trajectory of turning the former Twitter into an "everything app" based on China's successful WeChat platform. ... read more

A Virginia law banning minors under 16 from accessing social platforms for more than one hour a day, without parental consent, violates the First Amendment, the tech group NetChoice claims in a new lawsuit. ... read more

A federal judge in New York ruled that the allegations against HGTV.com, even if proven true, wouldn't show that it transmitted "personally identifiable" information to Meta's Facebook. ... read more

Alphabet on Monday saw notable premarket stock gains after recent AI investments and technology launches, as trust in Google's automation grows and the company seeks to boost ad revenue through improved automated marketing campaigns. ... read more

"It's becoming increasingly difficult to distinguish between images, videos and words that have been created with AI and those that haven't. And there's a critical need for more guidance on the ethics of using AI ... read more

The bloody massacre of a couple of dozen innocent people is positioned as entertainment in a new action thriller coming to AMC+ this week. ... read more

The third installment of the movie about thieving magicians took in $21.3 million domestically, besting the bigger studio effort of Paramount Pictures' "The Running Man"at $17 million, according to Comscore. ... read more

"The Times" of London also reported that private equity firms Apollo and KKR have done separate analyses of WPP assets. It wasn't clear whether either firm was working with Havas. ... read more

The goal of the experience is to introduce Mustang to its next generation of fans through immersive entertainment. ... read more

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting a ruling to break up its business, which could prompt the EU to force a divestiture if is ... read more

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting a ruling to break up its business, which could prompt the EU to force a divestiture if not ... read more

The FCC violated Verizon's right to a jury trial by imposing a $47 million fine over alleged privacy violations, the telecom says in its request for Supreme Court intervention. ... read more

The FCC violated Verizon's right to a jury trial by imposing a $47 million fine over alleged privacy violations, the telecom says in its request for Supreme Court intervention. ... read more

Julian Shapiro-Barnum will host "Outside Tonight," a live weekly program expected to replace the traditional studio setting with New York City parks, plazas and street corners - expanding the definition of the established format via ... read more

Julian Shapiro-Barnum will host "Outside Tonight," a live weekly program expected to replace the traditional studio setting with New York City parks, plazas and street corners - expanding the definition of the established format via ... read more

"Part of what makes TikTok TikTok is that it introduces people to content that it believes will interest them," the company says in a new lawsuit challenging the law. ... read more

"Part of what makes TikTok TikTok is that it introduces people to content that it believes will interest them," the company says in a new lawsuit challenging the law. ... read more

A majority of voters (56%) say Trump has exceeded his authority as president. And most (51%) also believe he acts more like a "fascist dictator" than a "strong president." ... read more

Fox and NBC led the group with $738.9 million and $712.8 million in ad revenue, respectively. ABC and ESPN had gains of 10% ($630.2 million) and 15% ($381.8 million), respectively vs. a year ago, driven ... read more

Let's go over a few of the issues that WPP clients are dealing with right now. ... read more

The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys. ... read more

Growth in Japan was highest at nearly 10% in Q3, while the Americas posted a 3.4% organic revenue decline. ... read more

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods - and some just mute audio. ... read more

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio. ... read more

When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up to sound new? I was wrong. ... read more

TLC is venturing into investigative territory with a new three-part documentary about a Bravo reality star who married her own step-grandfather. ... read more

The "Fired Four" were sacked for challenging the HR director over the "Teen Vogue" layoffs. ... read more

Instacart is calling on audiences to "Get a little magic delivered" with ads that evoke the likes of "Rudolph the Red-Nosed Reindeer." ... read more

Experts who reviewed TikTok's code determined that it wasn't used to collect "data of concern," attorneys told a judge this week. ... read more

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries. ... read more

Ousted FTC Commissioner Rebecca Kelly Slaughter is drawing support in her battle with Trump from more than 30 former agency officials, including ex-FCC chair Tom Wheeler. ... read more

Ousted FTC Commissioner Rebecca Kelly Slaughter is drawing support in her battle with Trump from more than 30 former agency officials, including ex-FCC chair Tom Wheeler. ... read more

Former Twitter co-founder Jack Dorsey is funding a new mobile app called "diVine" that will enable users to view over 100,000 archived videos from the now-defunct micro video-sharing app Vine, while also creating and uploading ... read more

TikTok's newly launched public messaging channel "Bulletin Board" is designed to help creators and brands share content directly with their followers in a "one-to-many broadcast" style, according to a company statement. ... read more

The Lions organization has introduced the Creative Brand Lion and several subcategory Lions for Craft and Retail Media. ... read more

Netflix is starting up entertainment "experience" locations - first stop Philadelphia for the first "Netflix House" where fans can interact with favorite shows including "Wednesday," "Stranger Things," "Squid Game," "Bridgerton," "KPop Demon Hunters" and many ... read more

Disney's domestic ad revenue posted a 3% decline in Q3, according to analysts. Its closely watched D2C platforms grew 8% to $6.3 billion, and its D2C channels had a sharp 39% spike in operating income ... read more

Now retiring, this pioneer of the digital ad industry helped set our first ad standards and was instrumental in talent development. ... read more

Google users in the U.S. will have access to new features that perform specific tasks that include searching for products, comparing similar items, tracking prices and making a purchase. ... read more

The group cites the conflicts of interest that exist given Edelman's PR contracts with numerous fossil fuel companies, including Shell, Chevron and others. ... read more

Google this week lowered the minimum requirement to run MMM incrementality testing. What once might have cost marketers more than $100,000 for one experiment can now be done for $5,000, the company wrote in a ... read more

Four in 10 Americans say pets make ads more relatable, and one in three follow pet influencers for entertainment and comfort. ... read more

"Anyone in the world who has used ChatGPT in the past three years must now face the possibility that their personal conversations will be handed over to 'The Times' to sift through at will in ... read more

Common sense and journalistic standards and practices gave way to zealotry at the BBC, but it did not have to be that way. ... read more

Google and Alphabet have requested a dismissal and asked to make their case in oral arguments. Penske filed the action in September. ... read more

Richard Foster, former head of GroupM's content division, alleges he was let go earlier this year in retaliation for raising concerns about unlawful rebate practices at the company. ... read more

Reddit's integration with WooCommerce is designed to connect the ecommerce platform's millions of digital storefronts to the social media network while offering a variety of ad tools, according to a recent announcement. ... read more

Tech companies competing to develop intelligent AI models are pledging billions for U.S. data centers - citing job creation, "AI leadership" and President Trump's "AI Action Plan" as reasons to invest in the emerging technology. ... read more

A federal judge in Idaho on Wednesday granted final approval to a settlement requiring data broker Kochava to revise some privacy practices to settle class-action claims over the alleged sale of app users' location data. ... read more

Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance. ... read more

Tale of a streaming platform switch: Hulu fumbled with sign-up, and Fubo made it easy. So Fubo for the win. ... read more

New research highlights $3-plus incremental ROAS and the rise of the "impulse economy" for brands that invest at the shelf. ... read more

At an investor event today, Publicis CEO Arthur Sadoun said Omnicom needs to start reporting net organic growth figures after it buys IPG to avoid misleading investors. ... read more

Meta Platforms has asked a federal judge to authorize an immediate appeal of his recent decision allowing Facebook users to proceed with key claims in a lawsuit over scam ads. ... read more

After a career spent using Nielsen data to pitch clients on behalf of big media sales organizations, Peter Naylor will be pitching Nielsen's data explicitly as Chief Client Officer. He reports directly to CEO Karthik ... read more

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say. ... read more

Over the last three years, 765 brands in 13 markets have placed sponsorships on teams in Major League Soccer - up 12% since 2022. Average spend per brand rose 7% to $452,000. ... read more

USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA and Atlantic 10 Basketball. It will not include higher-profile NBA programming, which will continue to air on the NBA Television Network and streamer Peacock. ... read more

The partnership with Equativ moves Mozilla further away from traditional ad models that rely on tracking users across the internet. There are other technologies to identify intent, and the companies plan to use them. ... read more

Adobe has further developed its agentic commerce strategy by creating a multimodal, conversational experience for digital properties of brands and enterprises on websites and mobile apps. ... read more

She will continue to report to Stephen Pretorius, chief technology officer, having served the last year as EVP-global head of strategic partnerships and AI solutions. ... read more

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results. ... read more

Ken Burns has produced a documentary about the Revolutionary War that sets a new standard for historical documentaries. ... read more

Year-to-date spending also continues to fall, down 7.6% year-over-year to $1.8 billion compared to $1.9 billion. ... read more

Two toy giants trade flash for feeling, turning creativity into this season's real gift. ... read more

Broadband provider Cox Communications warns that a copyright infringement verdict against it will lead to "mass evictions" from the internet. ... read more

Roblox is enabling more developers to access and utilize licensed intellectual property from popular shows and movies in an effort to streamline the proliferation of diverse gaming content on its platform. ... read more

Among those who follow news influencers, most say it happens by chance rather than intention. ... read more

Meta wrote in a blog post Tuesday that it is committed to spending over $600 billion to support development of its "superintelligence" goals, which covers three years of "AI technology, infrastructure and workforce expansion." ... read more

Meta wrote in a blog post Tuesday that it is committed to spending over $600 billion to support development of its "superintelligence" goals, which covers three years of "AI technology, infrastructure and workforce expansion." ... read more

Reddit's "Interactive Ads" easily tie into conversations on the platform that may relieve some advertisers' and marketers' stress around zero-click searches, where engines provide answers rather than link those searching to websites. ... read more

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they want. ... read more

Amazon is urging the 9th Circuit Court of Appeals to reject Prime Video users' attempt to revive claims that the company wrongly shared information about their video viewing with corporate affiliates. ... read more

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool supported by agentic AI, which can generate ... read more

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys. ... read more

An incurious brain is one that is stagnant and inflexible. The more curious we are, the better tied we are to reality. ... read more

MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed $2 billion in 2025. ... read more

Any Microsoft Advertising clicks coming from pages that do not have its Clarity analytics tool will be filtered out, resulting in non-billable impressions and clicks. ... read more

The agency claims the recently acquired data enables its homegrown Alli system to operate light years ahead of other commerce analytics platforms. ... read more

Madison & Wall calculates that the average growth rate for IPG, Omnicom, Publicis and WPP in Q3 was about 0.3%. ... read more

Because YouTube TV is now up against Disney, the stoppage of service for ABC Television Network, ESPN and ABC TV stations is a big deal to some analysts. ... read more

The "Honor Through Action" movement campaign aims to ensure veterans and their families are honored year-round beyond the Veterans Day. The funds will go to support careers, financial security and well-being of those who have ... read more

A scandal at the BBC has resulted in the resignations of its top two executives and raised questions about media bias. ... read more

Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance from Pluto TV. ... read more

Her new movie is thus far a flop, and some are speculating that Sweeney's politics are at least partially to blame. ... read more

The company filed what will likely be its final earnings report as a public company after the close of markets on Monday afternoon. ... read more

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be ... read more

iHeartMedia and TikTok are collaborating on a new "TikTok Podcast Network," a digital radio station and live event integrations featuring TikTok creators-turned-podcasters. ... read more

Reddit is testing a customizable interactive ad format with select advertisers. "Interactive Ads" introduces various ad types that invite Reddit users to "play, participate, and explore directly within the ad itself," according to Reddit's recent ... read more

Nevada can proceed with a lawsuit alleging that TikTok's design features, such as videos that play automatically, injure young users by addicting them to the service, the state's highest court has ruled. ... read more

The new pitch from Silicon Valley isn't community, it's companionship. "Feeling lonely? Talk to our bot." ... read more

Optimization isn't about choosing one Google platform - it's about using all types that serve different needs. YouTube now dominates Google with top-cited sources for ecommerce AI Overviews, appearing in 6.9% of ecommerce AI Overview ... read more

Rebecca Kelly Slaughter is asking the Supreme Court to rule that Trump lacked authority to remove her from the FTC. ... read more

For all the new-and-improved ideas Cohen came up with, one of my favorites was when he tried to brand a major broadcast network, if not the medium of television itself. It worked for a while. ... read more

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific locations. ... read more

The initiative was developed by Mischief @ No Fixed Address for nonprofit Fuck Cancer and cancer survivors across the nation. ... read more

A licensing deal with Netflix is being watched, allowing it to compete with YouTube - and integrations with tech firm StackAdapt and Amazon Ads, the company's advertising arm. ... read more

BBDO's new holiday work taps into family tradition -- and a market that's holding steady even as shoppers grow uneasy. ... read more