Advertising Perspectives

FTC Commissioner Rebecca Kelly Slaughter, who was ousted earlier this year by President Donald Trump, asks the court to allow her immediate return to the agency. ... read more

Educational content creators based in the U.S. will be able to apply to Pinterest's new "Educator's Fund," an offshoot of the platform's "Pinterest for Teacher's" initiative, from now through Sept. 26. ... read more

Former Congressman and convicted felon George Santos can't revive a copyright infringement suit against Jimmy Kimmel and ABC over prank videos, a federal appellate court said Monday. ... read more

Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating the musician's Ethiopian roots to bring fans an immersive coffee and music experience through the Amazon Ads Brand Innovation Lab. ... read more

Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating the musician's Ethiopian roots to bring fans an immersive coffee and music experience through the Amazon Ads Brand Innovation Lab. ... read more

A bigger story is that the quick all-cash bid (with no share price information) was rushed to counter possible offers from companies "such as Amazon and Apple," per the "WSJ" report. That kind of news ... read more

A bigger story is that the quick all-cash bid was rushed to counter possible offers from companies "such as Amazon and Apple," per the "WSJ" report. That kind of news would really turn heads. ... read more

In a recent interview, the retired dealmaker sounded like a moral critic, warning about media's drift and insisting that leadership is measured not only in dollars but in duty. ... read more

Company shares on the London Exchange were down nearly 14% in afternoon trading on news of the earnings report. ... read more

Metrics were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app just in time ... read more

Skydance's prospective takeover of Warner Bros. Discovery represents the arrival of an entirely new kind of player in the TV business. ... read more

Search metrics were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app just in ... read more

Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app. ... read more

Designer Edvin Thompson's collection shared the spotlight with the all-electric ID. Buzz. ... read more

The 2023 Super Bowl spot starred actor Jason Jones as the spokesperson in a spot that riffs off of the ubiquitous "Ask your doctor" pharma ads. ... read more

In the podcast Tom Denford and his fellow ID Comms co-founder David Indo give their take on the challenges facing newly installed WPP CEO Cindy Rose as she tries to revitalize the company in the ... read more

The suit alleges that Google uses material without paying for it. ... read more

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital ads, analyzing their performance and planning online campaigns. ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Search advertiser PVC Fence Wholesale "does not -- and cannot -- identify a single term in the Parties' contract that Google purportedly breached," the company argues. ... read more

"Core separation-of-powers principles, bolstered by long historical understanding, require that the President have the authority to remove at will officials like Slaughter who wield substantial executive power," a Florida-led state coalition argues to the Supreme ... read more

TikTok this week released search ad campaign data to demonstrate its worth as its extended Sept. 17 deadline to be sold to a U.S. owner or face a ban in the U.S. quickly approaches. ... read more

The consumer production division of the FTC reportedly is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites. ... read more

Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't just stupid, it's a $1 billion "branding boondoggle," according to pro-democracy veterans advocacy group VoteVets.org. ... read more

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not. ... read more

BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions. ... read more

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy. ... read more

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo. ... read more

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role. ... read more

Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and who stayed the same. ... read more

The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season. ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

WBD's stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85. ... read more

The company said Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network's thought leadership on reputation and the evolving media landscape. ... read more

Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users' location data with aggregators that resold the data. ... read more

The spot was produced by O-Positive for ad agency Special US. The director was David Shane. ... read more

Pinterest is launching "where-to-buy links," a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with third-party purchases. ... read more

The measure is opposed by the ANA and other business groups. ... read more

The plaintiffs accuse Perplexity of "cannibalizing traffic" to their websites. ... read more

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns -- from content creation to media buys and consumer purchases. ... read more

AI is changing holiday strategies this year, with the technology influencing every process across campaigns - from content creation to media buys and consumer purchases. ... read more

The world is so lucky that September 9 is Tom's "Alive Day," the day that the sniper's wish in Iraq was overcome by Tom's courage and strength, and so many in the world are better ... read more

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents. ... read more

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents. ... read more

Previously, the seasoned marketer was the senior vice president, media of Carbon. ... read more

  Supermarket chain Publix has appointed New York-based Known as its new media agency after a formal review, the company has confirmed. Earlier this year it shifted its creative account to Fig.   The company ... read more

From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of "Star Trek." ... read more

Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe's suite of AI agents that enables companies to deliver on the promise of personalized advertising and marketing ... read more

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for retail. ... read more

The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing. ... read more

How was the league's opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that early first-week results show a mixed picture. ... read more

Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work ... read more

The FDA sent out "100 cease-and-desist letters" to brands in response to what it says is "deceptive" pharma advertising - which could massively impact pharma's $7 billion U.S. national TV ad marketplace. ... read more

In the U.K. (as with the U.S.), individual CEO titles are being done away with, and those execs are taking on the new titles and responsibilities. ... read more

Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these types of unusual agreements. ... read more

Following its recent performance report, which showed weakening ad revenue and a loss of U.S. users, Snap CEO Evan Spiegel has shared an open letter addressing the platform's current "crucible moment." ... read more

"FDA is concerned patients are not seeing a fair balance of the information regarding a drug product," Commissioner Martin Makary said in warning letters sent to thousands of pharmaceutical companies. ... read more

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google. ... read more

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google. ... read more

Google has added generative AI capabilities into Asset Studio, a creative tool that allows advertisers to generate, edit, and turn images and videos into assets for ads - and review content before it goes live ... read more

The Emmy Awards telecast, which has traditionally alternated among ABC, CBS, NBC, and Fox, was once seen as a major promotional vehicle for the broadcast networks (pre-2015). The host network would win a bunch of ... read more

Pennsylvania resident Ashley Popa is making another bid to revive her privacy lawsuit against Microsoft, which allegedly used "session replay" technology to record her activity on the ecommerce site PetSuppliesPlus.com. ... read more

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance (Paramount+) and Pluto TV. Recently ... read more

The most recent ad-spending data may be the first marketplace evidence that AI overviews are converting digital dimes into AI pennies for publishers on the open web. If even that. ... read more

Matt Seiler, a leader in performance-based compensation and automation, has joined the board of full-service performance marketing agency Converge. ... read more

Why did Nike decide to literally question their iconic tagline? ... read more

He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video display ad business that the company unveiled in 2024. ... read more

NFL regular season games on all its other platforms last season got an average of 17.5 million. This puts YouTube on a level (or at least in the same ballpark) with that of the linear ... read more

The third and final "Downton Abbey" movie is sensational, and so was the premiere event Focus Features put on in New York Monday night. ... read more

YouTube is now on a level - or at least in the same ballpark - with the linear TV networks, Netflix and others. NFL regular-season games on all its other platforms last season had an ... read more

Library visitors with access to wifi via phones and computers will get unlimited digital access. ... read more

The future of sports marketing may be intertwined with YouTube's live NFL broadcast from Sao Paulo, Brazil, where the Kansas City Chiefs-Los Angeles Chargers game set a record for the most concurrent viewers of a ... read more

And three siblings will get over $1 billion each. Not a bad deal for giving up voting rights. ... read more

Former Meta employees have come forward alleging that the tech giant buried internal research findings focused on safety concerns regarding users under the age of 13, including negative effects stemming from Meta's virtual-reality products and ... read more

Conversations with Anthropic's Claude became the latest public information from generative AI chatbots to spill into Google, made searchable in results - although similar snafus recently occurred in OpenAI and xAI. ... read more

A federal appellate court has rejected the tech group NetChoice's request to block enforcement of a California law banning social media companies from algorithmically recommending posts to minors without their parents' consent. ... read more

"We have identified businesses refusing to honor consumers' requests to stop selling their personal data and have asked them to immediately come into compliance with the law," California Attorney General Rob Bonta stated. ... read more

WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI. ... read more

That's according to WPP Media, which has issued an updated report on trends driving that ad industry over the next five years. ... read more

What the human brain is best at is what AI is unable to do. And vice versa. ... read more

The chairman of the company, Sandeep Goyal, told Exchange 4 Media, that he was in "active discussions" with investment bankers about potential backing for a deal. ... read more

Stern has been part of the rise of digital radio and Sirius XM since 2006, and a key draw to the service. The story evolved around his 5-year deal, ending this year and valued at ... read more

Stories of the black TV experience that have long been familiar to most of us are nevertheless retold and re-illuminated with new depth. ... read more

Going forward, Wieser says, ongoing concerns over tariffs will raise risks for the U.S. economy and the ad marketplace - especially digital platforms. ... read more

Whether it's a castle vibe or something cozier, the platform is encouraging a new way to shop. ... read more

TikTok has announced that its user base in Europe is steadily growing - with 5 million more active users vs. this time last year. "More than 200 million people across Europe now come to TikTok ... read more

Snapchat's new "Imagine Lens" marks the company's first generative AI lens dictated by free-form text prompts, and provides another potential reason for users to pay for Snap's subscription offerings. ... read more

Advertising analytics company Adalytics is urging a federal judge to throw out a lawsuit by DoubleVerify, which claims it was defamed by an Adalytics report regarding invalid traffic. ... read more

Anthropic has updated its privacy terms after allegations of copyright infringement by its AI assistant Claude. Anthropic used shadow libraries, online repositories and databases of books, articles and other content were used to train its ... read more

Supreme Court Chief Justice John Roberts on Monday granted the Trump administration's emergency request to block FTC Commissioner Rebecca Kelly Slaughter's reinstatement. ... read more

The lawsuit is the second by an ad exchange since a judge ruled in April that Google had illegally monopolized ad exchanges and tools used by websites to sell ad space. OpenX Technologies filed the ... read more

The lawsuit is the second by an ad exchange since a judge ruled in April that Google had illegally monopolized ad exchanges and tools used by websites to sell ad space. OpenX Technologies filed the ... read more

Highly visual platforms such as Instagram and Snapchat often intensify body surveillance, body shame and dissatisfaction with appearance. ... read more

"Libraries matter more than ever," says New York Public Library president Anthony W. Marx. "Libraries are a great tool for sharing information that is trustworthy." ... read more

A reported statement from CBS News last week said: "In response to audience feedback over the past week, we have implemented a new policy for greater transparency in our interviews. 'Face The Nation' will now ... read more

In "The Girlfriend" on Amazon Prime, Robin Wright plays a wealthy mother who has a creepy relationship with her grown son. ... read more