Advertising Perspectives was founded by Kevin Reynolds in 2010 as a digital marketing technology consultancy. Our current focus is on CRM/CDP platforms, with strong expertise in salesforce.com. Kevin holds 7 Salesforce certifications and is a Trailhead Ranger.
Before forming Advertising Perspectives, Kevin held the position of SVP, Director of Information Technology, at the Phd division of Omnicom Media Group. He served as Client Solutions Manager at NBCUniversal’s Media Products and Advanced Technology Group and as Senior Advisor to the DAS Group of Companies CIO at Omnicom, where he architected strategic technology solutions for Public Relations, Healthcare, and Specialty Marketing agencies.
While at Phd, Kevin championed the development of media planning applications using database driven, web services enabled technology. He implemented blogs, wiki’s and social networking applications to facilitate communication and collaboration. As a member of the 4A’s Media Technology committee, Kevin helped to focus industry attention on the need for modernizing media research, planning and buying applications.
During his tenure at NBCUniversal, Kevin contributed to thought leadership around big data and emerging technology.
Kevin began his career in technology as a recording engineer at The Hit Factory, Chung King House of Metal and Electric Lady Studios. Nas, Run DMC, LL Cool J, and Paula Abdul are among the artists listed in his discography.
Kevin attended Belmont University and CUNY Baruch College. He resides in Port Washington, NY with his daughter Madison, who has been Googling since she was 3.