Advertising Perspectives was founded by Kevin Reynolds as a marketing and advertising technology think tank. We focus on customer data, personalization, engagement, activation, and analytics.

Kevin has held positions at Omnicom Media Group’s PHD as SVP of IT, Client Solutions Manager at NBCUniversal’s Media Products and Advanced Technology Group, Senior Advisor to the DAS Group of Companies CIO at Omnicom, and Senior Solution Architect at Publicis Sapient.

Kevin is also the founder of MadTech Consulting, a Salesforce consulting and ISV practice focused on the marketing and advertising verticals. Kevin is a certified Salesforce Application Architect and holds 15 certifications in Salesforce applications, including Media Cloud, Data 360, and Agentforce.