From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. ... read more

For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic demographics. ... read more

Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar a schtick, which is to create ads that don’t look like ads. Now they’re ... read more

Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app. ... read more

Search metrics were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app just in ... read more

Skydance's prospective takeover of Warner Bros. Discovery represents the arrival of an entirely new kind of player in the TV business. ... read more

Metrics were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app just in time ... read more

The AirPods Pro 3 are the slam dunk win of this product cycle. The AirPods Pro are about as ubiquitous as earbuds can get. Step outside your door, and you're ... read more

Qualcomm has explained why this isn’t the Snapdragon 8 Elite Gen 2. Qualcomm has announced that its upcoming flagship mobile chipset is the “Snapdragon 8 Elite Gen 5,” a confusingly ... read more

Microsoft has started testing a change to how Xbox controllers operate on Windows 11. The change will allow Xbox controllers to easily access the Task View on Windows 11 to ... read more

The new LaCie Rugged SSD4 is compatible with computers, tablets, and smartphones. | Image: Seagate Neil Poulton succeeded in elevating the design of external drives two decades ago with the ... read more

Apple’s 40W Dynamic Power Adapter with 60W Max. | Image: Apple Alongside its new iPhone 17 lineup, Apple casually launched a world’s first last week inside the very dull sounding ... read more

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity's ad business garners criticism. The post Endless Antitrust; Third-Party Sellers Lose Their Party Invites appeared ... read more

Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relationships with partners.  It’s ... read more

The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable ... read more

As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord ... read more

Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of ... read more

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools ... read more

Designer Edvin Thompson's collection shared the spotlight with the all-electric ID. Buzz. ... read more

The 2023 Super Bowl spot starred actor Jason Jones as the spokesperson in a spot that riffs off of the ubiquitous "Ask your doctor" pharma ads. ... read more

In the podcast Tom Denford and his fellow ID Comms co-founder David Indo give their take on the challenges facing newly installed WPP CEO Cindy Rose as she tries to revitalize the company in the ... read more

We only just put Apple's iPhone 17 launch event behind us, but Bloomberg's Mark Gurman is already glancing into his crystal ball to see what's next for the company. In ... read more

The suit alleges that Google uses material without paying for it. ... read more

Disclosure: Penske Media Corporation is an investor in Vox Media, The Verge’s parent company. Penske Media Corporation, the publisher of Rolling Stone and The Hollywood Reporter, has become the first ... read more

"Yesterday was an interesting day for the Helldivers community." That's the very obvious understatement that announced the reopening of the Helldivers gaming subreddit in the small hours of Saturday morning. ... read more

Scarlet. Well, I was wrong, and I did manage to make it to one last day at the Toronto International Film Festival. One of the movies I wanted to see ... read more

AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward ... read more

I would not call the time I'm having with Hollow Knight: Silksong "fun," and yet I'm still playing. In the depths of The Marrow, the second major area of Silksong, ... read more

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on phones and other tech outside the US, follow Dominic Preston. The ... read more

Hi, friends! Welcome to Installer No. 97, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, hope you're having a good iPhone / ... read more

It’s been a few years since Netflix confirmed that Liam Hemsworth would be taking over as Geralt of Rivia in the live-action Witcher series. And while we caught a brief ... read more

It’s September, and many among us are dealing with back to school, and anticipating the colder weather that’s on its way (at least, if you live in the northern climes). ... read more

If you listen to music the way a lot of people do these days - with a pair of wireless earbuds, from a Bluetooth speaker, or just blaring directly out ... read more

Imagine if George Cukor's The Women was a modern, Spanish-language telenovela set in Ecuador rather than a 1939 dramedy about the lives of wealthy Manhattanites. Now imagine if the series ... read more

Few video game adaptations understand their source material quite like the Exit 8 film. It takes the rules and structure of the game - which strands players inside of a ... read more

While interviewing OpenAI CEO Sam Altman this week, former Fox News host Tucker Carlson brought up his belief in a conspiracy theory that former OpenAI researcher Suchir Balaji was “definitely ... read more

Elon Musk is pressing Microsoft CEO Satya Nadella to look into Blizzard employees who criticized Charlie Kirk after his death. Musk’s post quotes an X thread listing names and screenshots ... read more

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital ads, analyzing their performance and planning online campaigns. ... read more

Rupert Murdoch’s fortress While I generally respect The Wall Street Journal, every once in a while it sees fit to remind me that it is, in fact, owned by Rupert ... read more

In wake of right-wing activist Charlie Kirk’s public killing, around two dozen Republican lawmakers are pushing for House leadership to create a new select committee that would investigate “The money, ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

Discord denies that the suspect accused of killing Charlie Kirk used the messaging platform to discuss his crime, following the service getting mentioned by law enforcement in a press conference ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Stellantis announced that it was discontinuing its Ram 1500 REV electric truck, citing slowing sales of heavy-duty electric trucks. The name plate, however, will live on. Stellantis said that ... read more

The circle is now complete: you can install your Steam copy of Hollow Knight Silksong on an Android phone, play it with your automatically downloaded Steam save games — and ... read more

Search advertiser PVC Fence Wholesale "does not -- and cannot -- identify a single term in the Parties' contract that Google purportedly breached," the company argues. ... read more

"Core separation-of-powers principles, bolstered by long historical understanding, require that the President have the authority to remove at will officials like Slaughter who wield substantial executive power," a Florida-led state coalition argues to the Supreme ... read more

TikTok this week released search ad campaign data to demonstrate its worth as its extended Sept. 17 deadline to be sold to a U.S. owner or face a ban in the U.S. quickly approaches. ... read more

The government isn’t required to grant perpetual access to federal property for worship purposes. ... read more

The AI web search company Perplexity is being hit by another lawsuit alleging copyright and trademark infringement, this time from Encyclopedia Britannica and Merriam-Webster. Britannica, the centuries-old publisher that owns ... read more

Tyler Robinson, apprehended last night in connection to the fatal shooting of conservative activist Charlie Kirk, allegedly left engraved bullets at the crime scene that were covered in a furry ... read more

Apple’s new smartwatches have the spotlight this week, but Android users have a reason to celebrate, too. That’s because Samsung’s gorgeous, Bluetooth-enabled Galaxy Watch 8 Classic is cheaper than ever ... read more

The Powerbeats Pro 2 are getting many of the heart monitoring features announced for the AirPods Pro 3. Apple will release iOS 26 on September 15th and along with new ... read more

The consumer production division of the FTC reportedly is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites. ... read more

There was a lot in September’s Nintendo Direct. We got a new trailer for the Super Mario Bros Movie sequel, a new Yoshi game, a new Mario Tennis game, this ... read more

Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't just stupid, it's a $1 billion "branding boondoggle," according to pro-democracy veterans advocacy group VoteVets.org. ... read more

We still don’t know all that much about Pokémon Legends Z-A‘s main storyline, but Nintendo is already hyping up a big expansion for the new game. During today’s hourlong Direct ... read more

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not. ... read more

A new Pokémon spinoff is on the way, and it looks very different than any other entry in the long-running franchise. In fact, it looks a little bit like Minecraft ... read more

Everybody say thank you Nintendo! During its Direct livestream Hades II, the follow-up to Supergiant Game’s phenomenal roguelike Hades, finally has a release date. Prepare to bring death to Chronos ... read more

There's a lot happening in the world of artificial intelligence. There is always a lot happening in the world of artificial intelligence. The money is enormous; the stakes are high; ... read more

I don’t look like Vegeta in these, but while Meta nailed the execution, it now has to move things forward. | Photo: Amelia Holowaty Krales / The Verge This is ... read more

You won’t have to wait too long now for Metroid Prime 4: Beyond. Nintendo surprised us so soon after the Kirby Air Riders direct with another direct showcase today. Clocking ... read more

Nintendo’s oft-maligned VR headset the Virtual Boy is getting a new life on modern hardware. Nintendo announced that the platform will be coming to its collection of retro games available ... read more

The Bolt NFC, a keypad smart lock that works with Apple Home Key, now supports Android phones for tap-to-unlock. The Ultraloq Bolt NFC smart lock is receiving a free upgrade ... read more

BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions. ... read more

Nintendo wouldn’t be Nintendo if it didn’t offer surprises every now and again. During its direct showcase, the company revealed more information on the sequel to The Super Mario Bros ... read more

Mastodon is officially rolling out quote posts. Starting next week, you’ll see an option to quote another user by selecting the repost — or “boost” — button, allowing you to ... read more

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy. ... read more

The squinting eyes give it a more joyful expression, hence the name. | Image: Sony If you missed out on the limited edition Astro Bot DualSense wireless controller for PlayStation ... read more

A busy year for Nintendo continues with its latest Direct livestream. And it’s a big one: Nintendo says to expect around an hour of news and announcements for games coming ... read more

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo. ... read more

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role. ... read more

Apple has postponed preorders of the iPhone Air in mainland China, which were due to open today, with regulatory issues around eSIM almost certainly to blame. The Chinese store page ... read more

The Xperia 10 VII’s camera bar looks Pixel-perfect. Sony has announced the Xperia 10 VII, a midrange Android phone that’s launching in the UK, Europe, and Asia, though not the ... read more

Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and who stayed the same. ... read more

Here's a hot take: gaming handhelds are better with prongs. How do I know? I hold a lot of handhelds (and gamepads) here at The Verge, but Microsoft and Asus's ... read more

Microsoft has avoided a fine from the European Commission after it was charged with EU antitrust violations for bundling its Teams app with Office 365 and Microsoft 365 subscriptions. The ... read more

Asus’ ProArt P16 laptop is getting RTX 50-series GPUs and a unique new screen in its high-end configuration. Its biggest upgrades include Nvidia’s top-tier RTX 5090 mobile GPU and a ... read more

Starting next week, Apple’s new hypertension notification feature will be coming to Watch Series 9 and later and Apple Watch Ultra 2 and later with the launch of watchOS 26. ... read more

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By ... read more

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and ... read more

The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season. ... read more

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Grading Your Own Homework appeared first on AdExchanger. ... read more

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen ... read more

This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the market. That presents a ... read more

The article was first published by Digiday sibling WorkLife. The DEI landscape has undergone a mind-blowingly radical shift in recent months, forcing organizations to navigate new legal realities while trying to maintain their commitment to ... read more

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a ... read more

Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story.  Marketers are holding their bets. Few want to commit too much, too early — especially ... read more

After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media ... read more

Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle, Washington on May ... read more

Microsoft AI launched its first in-house models last month, adding to the already complicated relationship with its OpenAI partner. Now, Microsoft AI chief Mustafa Suleyman says the company is making ... read more

In the wake of right-wing activist Charlie Kirk's fatal shooting, some political figures are threatening a crackdown on free speech - a cause Kirk claimed to fight for. Members of ... read more

Anthropic will now let its Claude AI chatbot “remember” the details of previous conversations without prompting. The feature is only rolling out for Team and Enterprise users for now, allowing ... read more

Earlier today, the FBI shared two blurry photos on X of a person of interest in the shooting of right-wing activist Charlie Kirk. Numerous users replied with AI-upscaled, “enhanced” versions ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

The work of creating artificial intelligence that holds to the guardrails of human values, known in the industry as alignment, has developed into its own (somewhat ambiguous) field of study ... read more