Viewing: Media Activation

MediaOcean Musings

The shot heard around the media planning and buying technology world provoked much commentary. Here’s our two cents: It’s about time. MediaBank (MB) has been making inroads at the holding companies, notably IPG and Publicis. However Omnicom Media Group and WPP’s GroupM seemed to be firmly in the DDS camp and weren’t planning to switch […] Read More

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