BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions. ... read more

Nintendo wouldn’t be Nintendo if it didn’t offer surprises every now and again. During its direct showcase, the company revealed more information on the sequel to The Super Mario Bros ... read more

Mastodon is officially rolling out quote posts. Starting next week, you’ll see an option to quote another user by selecting the repost — or “boost” — button, allowing you to ... read more

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy. ... read more

The squinting eyes give it a more joyful expression, hence the name. | Image: Sony If you missed out on the limited edition Astro Bot DualSense wireless controller for PlayStation ... read more

A busy year for Nintendo continues with its latest Direct livestream. And it’s a big one: Nintendo says to expect around an hour of news and announcements for games coming ... read more

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo. ... read more

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role. ... read more

Apple has postponed preorders of the iPhone Air in mainland China, which were due to open today, with regulatory issues around eSIM almost certainly to blame. The Chinese store page ... read more

The Xperia 10 VII’s camera bar looks Pixel-perfect. Sony has announced the Xperia 10 VII, a midrange Android phone that’s launching in the UK, Europe, and Asia, though not the ... read more

Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and who stayed the same. ... read more

Here's a hot take: gaming handhelds are better with prongs. How do I know? I hold a lot of handhelds (and gamepads) here at The Verge, but Microsoft and Asus's ... read more

Microsoft has avoided a fine from the European Commission after it was charged with EU antitrust violations for bundling its Teams app with Office 365 and Microsoft 365 subscriptions. The ... read more

Asus’ ProArt P16 laptop is getting RTX 50-series GPUs and a unique new screen in its high-end configuration. Its biggest upgrades include Nvidia’s top-tier RTX 5090 mobile GPU and a ... read more

Starting next week, Apple’s new hypertension notification feature will be coming to Watch Series 9 and later and Apple Watch Ultra 2 and later with the launch of watchOS 26. ... read more

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By ... read more

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and ... read more

The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season. ... read more

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Grading Your Own Homework appeared first on AdExchanger. ... read more

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen ... read more

This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the market. That presents a ... read more

The article was first published by Digiday sibling WorkLife. The DEI landscape has undergone a mind-blowingly radical shift in recent months, forcing organizations to navigate new legal realities while trying to maintain their commitment to ... read more

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a ... read more

Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story.  Marketers are holding their bets. Few want to commit too much, too early — especially ... read more

After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media ... read more

Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle, Washington on May ... read more

Microsoft AI launched its first in-house models last month, adding to the already complicated relationship with its OpenAI partner. Now, Microsoft AI chief Mustafa Suleyman says the company is making ... read more

In the wake of right-wing activist Charlie Kirk's fatal shooting, some political figures are threatening a crackdown on free speech - a cause Kirk claimed to fight for. Members of ... read more

Anthropic will now let its Claude AI chatbot “remember” the details of previous conversations without prompting. The feature is only rolling out for Team and Enterprise users for now, allowing ... read more

Earlier today, the FBI shared two blurry photos on X of a person of interest in the shooting of right-wing activist Charlie Kirk. Numerous users replied with AI-upscaled, “enhanced” versions ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

The work of creating artificial intelligence that holds to the guardrails of human values, known in the industry as alignment, has developed into its own (somewhat ambiguous) field of study ... read more

WBD's stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85. ... read more

The wireless earbuds can connect to everything from the PS5 to the Steam Deck and Nintendo Switch 2. | Image: The Verge A quality pair of headphones can make a ... read more

The AI-powered “Pocket Health” feature shows whether the quarterback is at risk. Amazon’s Prime Video is bringing more AI to the football field with new features designed to give viewers ... read more

The company said Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network's thought leadership on reputation and the evolving media landscape. ... read more

Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users' location data with aggregators that resold the data. ... read more

NASA Headquarters in Washington, DC. | Photo: Anadolu Agency via Getty Images An exciting discovery on Mars is being overshadowed by turmoil at NASA, with budget cuts threatening to destroy ... read more

The spot was produced by O-Positive for ad agency Special US. The director was David Shane. ... read more

Pinterest is launching "where-to-buy links," a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with third-party purchases. ... read more

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea ... read more

The measure is opposed by the ANA and other business groups. ... read more

The built-in solar panel extends the life of the dash cam’s rechargeable battery. | Image: Baseus Baseus has announced a new dash cam that can continue capturing incidents even while ... read more

The plaintiffs accuse Perplexity of "cannibalizing traffic" to their websites. ... read more

AI is changing holiday strategies this year, with the technology influencing every process across campaigns - from content creation to media buys and consumer purchases. ... read more

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns -- from content creation to media buys and consumer purchases. ... read more

Hollow Knight: Silksong, one of the hottest games of the year with a reported five million players in its first week, didn't launch on smartphones. But that won't stop you ... read more

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, the ... read more

Minutes after news that right-wing influencer Charlie Kirk had been shot at a planned campus event at Utah Valley University, the wheels of social media engagement farming and clout chasing ... read more

A still from Frankenstein. Like the rest of the Knives Out movies, Wake Up Dead Man is full of extremely fun revelations - the kind that can turn the whodunit ... read more

The Federal Trade Commission (FTC) is ordering seven AI chatbot companies to provide information about how they assess the effects of their virtual companions on kids and teens. OpenAI, Meta, ... read more

The world is so lucky that September 9 is Tom's "Alive Day," the day that the sniper's wish in Iraq was overcome by Tom's courage and strength, and so many in the world are better ... read more

Elektron has built a cult-like following over the years with its unique and, at times, esoteric take on electronic musical instruments. On paper, Tonverk is a seemingly over-powered sampler that ... read more

Gmail is trying to make it easier to track your online orders with a new Purchases tab coming to mobile and the web. When you click on the tab, you’ll ... read more

Over the past week, I've been using Nvidia's new RTX 5080 GeForce Now tier. Nvidia's cloud gaming service has been the best on the market for years now, and this ... read more

If you want to buy a skin or virtual gear from the Fortnite item shop but don’t have enough V-Bucks, Epic Games is going to add a way to “top ... read more

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents. ... read more

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents. ... read more

Are you tired of having to watch the same three or four ads over and over again? That could change soon, if Roku has its way. The smart TV and ... read more

Previously, the seasoned marketer was the senior vice president, media of Carbon. ... read more

Apple’s updated MagSafe Charger is priced the same as last year’s version. | Image: Apple Apple introduced an updated version of its MagSafe charging puck a year ago that can ... read more

How many lenses do you see? Apple always makes big claims about the cameras in its new iPhones. But what does it actually mean when Apple says the iPhone 17 ... read more

  Supermarket chain Publix has appointed New York-based Known as its new media agency after a formal review, the company has confirmed. Earlier this year it shifted its creative account to Fig.   The company ... read more

From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of "Star Trek." ... read more

Within minutes of the news that right-wing youth activist Charlie Kirk had been shot on a college campus in Utah, the first accusations began to fly across MAGA social media: ... read more

Welcome to Decoder. This is Alex Heath. For my final episode as your Thursday guest host, I recently sat down with Bret Taylor, the CEO of AI startup Sierra and ... read more

Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe's suite of AI agents that enables companies to deliver on the promise of personalized advertising and marketing ... read more

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for retail. ... read more

Transaction IDs (TIDs) have been the topic du jour on LinkedIn and Twitter – and for good reason. These OpenRTB identifiers let buyers deduplicate the cluttered bidstream.  The entire TID debate has a clear subtitle: ... read more

When Stephen King's The Long Walk was first published in 1979, dystopian young adult fiction had not yet become a wildly popular genre. With all of its gore and brutality, ... read more

The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing. ... read more

How was the league's opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that early first-week results show a mixed picture. ... read more

Nothing has revealed the full design of its new Ear 3 wireless earbuds, but no tech specs. | Image: Nothing Nothing shared the first full image of its next wireless ... read more

A UK-based video game reseller claims Sega was behind a police raid that seized a trove of Nintendo development kits from his home, according to a report from Time Extension. ... read more

Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work ... read more

I exclusively reported last week that Microsoft was about to shake up its Microsoft 365 Copilot pricing, and now the company has officially revealed that its sales, service, and finance ... read more

Chinese tech behemoth Ant Group, which owns payment platform Alipay, has been showing off its first humanoid robot at tech conferences this month. It joins a growing wave of companies ... read more

I love me a stupid-ass action movie. Something where the plot is thin while the muscles and accents on all the henchmen are thick as hell. Think Broken Arrow or ... read more

Everyone’s favorite CEO, Warner Bros. Discovery head David Zaslav, thinks HBO Max is ripe for a price hike. Speaking at the Goldman Sachs Communacopia and Technology Conference (doesn’t that sound ... read more

SSPs aren't thrilled by TTD characterizing them as "resellers"; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA. The post For ... read more

Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These ... read more

The story was first published by Digiday sibling Modern Retail. In late August, Chris Rose, a Brisbane-based leather crafter, learned that he could no longer use Australia Post to send products like wallets and card ... read more

This story was first published by Digiday sibling Modern Retail. In recent weeks, Sam’s Club members may have noticed a change to shopping online with the warehouse club retailer. As of the week of Sept. ... read more

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side ... read more

Horrifying videos of influencer and right-wing activist Charlie Kirk being fatally shot were widely available on social media platforms. We’ve reached out to some of the platforms to ask how ... read more

OpenAI and Oracle signed a deal “to purchase $300 billion in computing power over roughly five years,” one of the largest cloud computing deals ever, reports the Wall Street Journal. ... read more

The FDA sent out "100 cease-and-desist letters" to brands in response to what it says is "deceptive" pharma advertising - which could massively impact pharma's $7 billion U.S. national TV ad marketplace. ... read more

The new glasses would go beyond Amazon’s Echo Frames. Amazon, like Meta, Google, Samsung, and Snap, is working on a new pair of augmented-reality (AR) glasses, according to a report ... read more

On Wednesday, Sen. Ted Cruz introduced legislation to create a regulation "sandbox" that would allow artificial intelligence companies to experiment with minimal federal oversight. The SANDBOX Act, if passed ... read more

In the U.K. (as with the U.S.), individual CEO titles are being done away with, and those execs are taking on the new titles and responsibilities. ... read more

President Donald Trump has cast his shadow over the latest forecast on US greenhouse gas emissions. Reductions in planet-heating pollution are already expected to slow over the next decade, setting ... read more

Charlie Kirk, the influencer and activist who co-founded right-wing group Turning Point USA, was shot while speaking at an event on Wednesday at Utah Valley University at about 12:20PM local ... read more

The AirPods Pro 3 will hit stores on September 19th for $249. Apple’s most impressive wireless earbuds are now available to preorder from Amazon, Best Buy, Walmart, and from Target for ... read more

Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these types of unusual agreements. ... read more

Following its recent performance report, which showed weakening ad revenue and a loss of U.S. users, Snap CEO Evan Spiegel has shared an open letter addressing the platform's current "crucible moment." ... read more

"FDA is concerned patients are not seeing a fair balance of the information regarding a drug product," Commissioner Martin Makary said in warning letters sent to thousands of pharmaceutical companies. ... read more

The AirPods Pro 3 seem like a solid upgrade, but they have one significant drawback: Apple isn’t including a charging cable in the box, MacRumors reports. Apple spells it out ... read more

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google. ... read more

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google. ... read more