We collected 28 stories on Wednesday. Stories that more than one outlet covered come first.
Most covered
Everything else
ExchangeWire
- Digest: The Trade Desk Revenue Falls as Buying Power Shifts; Anthropic Targets $1.4tn Valuation in IPO
- Ad Tech Tides: Building the Same Castle, Just Higher Up the Beach
- Picnic Launches Free PIQ Domain Checker to Show Any Domain’s Live PIQ Score
- Overwolf Pays $400m to Creators in 2026, Surpassing $1.2bn in Lifetime Payouts
- Stellar Ace, Adzymic & Tiger Brokers Bring Asia’s First Agentic OOH Campaign to Life in Singapore
MarTech
- Don’t pay a premium for data you can’t use
- Cheap CAC can be expensive growth
- Beyond search and social: How to scale with performance TV
- Built to adapt: Why composable martech is becoming the new standard
Digiday
- How a sports betting creator drove 200 million short-form views of his podcast
- Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
- Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process
AdExchanger
- Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply
- WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch
- Stop Buying Lemons, With SWYM.ai
VideoWeek
- “It’s Not in Everybody’s Interest to Collaborate”
- Home Screen Headaches: Navigating CTV’s New Wave of Supply
- Broadcasters Build Communities Around Their Content, but Third-Parties are Monetising Them
Marketing Dive
- Carnival gamifies cruise experience via interactive Twitch livestream
- Maybelline updates ‘Maybe’ tagline as beauty perceptions evolve
Beet TV
- Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
- The Trade Desk’s Zoë Mann: Publishers Find New Leverage as Outcomes Beat Cheap Reach
IAB Tech Lab
TechCrunch
TVREV
MediaPost
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