- Holiday Shopping Soars As Sellers See Their Prices Hit Rock BottomHey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in the new world of shopping. And speaking of shopping, the results are in: The five ... read more
- Social Commerce Is Trending, But Brands Have To Get Serious About Driving PurchasesSocial and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for a bite of the social shopping explosion. Researchers at Insider Intelligence estimate social commerce will ... read more
- Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is GroceriesHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying ... read more
- Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spotInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of things that didn’t quite go according to plan for publishers this year — layoffs ... read more
- Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6Subscribe: Apple Podcasts • Stitcher • Spotify WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over 4 billion views. There are sneak peaks into “a day in my ... read more
- Research Briefing: TikTok tops brands’ holiday wishlistInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, ... read more
- Coca-Cola set to continue generative AI efforts with holiday-season marketing pushThis upcoming holiday season Coca-Cola is hoping to win over users to its AI platform which allows them to create customized holiday greeting cards with prompts. The Create Real Magic platform was built for Coca-Cola ... read more
- Media Briefing: For some publishers, Google referral traffic is downIn this week’s Media Briefing, some publishers share that referral traffic from Google Search and Discover are on the decline, following similar patterns to the social referral declines this year. Google referrals are in ... read more
- Interview: Sam Altman on being fired and rehired by OpenAISam Altman. “Clearly our governance structure had a problem,” according to Altman. Continue reading… ... read more
- Henry Kissinger’s CenturyAs national security adviser and secretary of state, he combined grand strategy with indefatigable ‘shuttle diplomacy’ and an ability to read his foreign counterparts. ... read more
- Activision Blizzard had a plan — or ploy — to launch its own Android game storeIllustration by William Joel / The Verge Until today, we’d never heard of “Project Boston”. It was Activision Blizzard King’s big plan to earn more money from its mobile games by changing ... read more
- Microsoft joins OpenAI’s board with Sam Altman officially back as CEOSam Altman. Sam Altman is officially OpenAI’s CEO again. Just before Thanksgiving, the company said it had reached a deal in principle for him to return, and now it’s done. Microsoft ... read more
- Elon Musk tells advertisers: ‘Go fuck yourself’Photo by Michael M. Santiago/Getty Images Elon Musk took the stage at the DealBook conference on Wednesday evening with nervous laughter and a cascade of jokes about himself and his companies. But ... read more
- Así celebran Gatorade, Adidas , y Cirque du Soleil los triunfos de Leo MessiPara nadie es secreto que Leo Messi es hoy por hoy el mejor jugador de fútbol del mundo, al momento de alzar la preciada Copa Mundial en Qatar, eran muchos los que apostaban por su ... read more
- Biden, Trump and ObamaCareDemocrats distort the issue, but the GOP offers no alternative. ... read more
- The Trouble With BidenomicsThe federal spending surge hasn’t made Americans happier. ... read more
- Many More Voters With GunsBlack households with firearms have gone up 17 points since 2019. ... read more
- Who the Israelis Are Releasing in Return for Hamas’s HostagesThe Palestinian women and children include convicted killers and violent teenagers. ... read more
- Hong Kong Prosecutes 47 DemocratsThe largest national-security case puts the government on trial. ... read more
- Programmatic for sellers: Unit 4 – The impacts of data privacy regulationThis lesson reviews the rapid development of data privacy regulations and is intended for those familiar with programmatic advertising and wanting to expand their understanding. In the EU, the stringent GDPR is the law of ... read more
- Amazon will offer human benchmarking teams to test AI modelsNoah Berger Amazon wants users to evaluate AI models better and encourage more humans to be involved in the process. During the AWS re: Invent conference, AWS vice president of database, ... read more
- Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is soldProgrammatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video ... read more
- The Proxy Wars Take to the High SeasHouthi rebels seized an Israel-linked ship in mid-November. There may be more maritime terrorism. ... read more
- Hamas Seizes the AdvantageAfter the massacres of Oct. 7, the burden is now on Israel to end the war in Gaza. ... read more
- Where Are the Pros in Biden’s Campaign?It’s unclear that his relatively greenhorn team can even fix his failing 2020 strategy. ... read more
- The Thrilla in AlpharettaNewsom vs. DeSantis is a genuine conflict of governing visions. ... read more
- These ex-Apple employees are bringing AI to the desktopFrom left to right: Conrad Kramer, Kim Beverett, and Ari Weinstein of Software Applications Incorporated. AI chatbots like ChatGPT have, to date, been fairly impersonal, existing outside of the apps and data ... read more
- Programmatic for sellers: Unit 2 – Understanding the world of programmatic dealsProgrammatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — ... read more
- The CEOs of Meta, X, TikTok, Snap, and Discord will testify before the US Senate on child safety
- Evernote is about to seriously limit its plan for free usersPhoto by James Bareham / The Verge Evernote is going to limit new and existing free users to a maximum of just 50 notes and one notebook starting December 4th, the company ... read more
- Windows 11 tests energy saver mode for both laptops and desktop PCsIllustration by Alex Castro / The Verge Microsoft is adding an energy saver mode for Windows 11 Insiders (Build 26002) that “extends and enhances” the existing battery saver option. The new mode ... read more
- Notable & Quotable: Chuck Schumer on Antisemitism‘Injustice against one oppressed group is injustice against all. Apparently, in the eyes of some, that principle does not extend to the Jewish people.’ ... read more
- Artificial Intelligence Needs Open-Source Models to Reach Its PotentialWithout a commitment to openness, a privileged elite will enjoy the lion’s share of the benefits. ... read more
- Google’s Nest cameras can now tell you when your garage door is left openA Google Nest Cam set up in a garage will soon be able to send an alert if the door is left open. | Screenshot by Jennifer Pattison Tuohy / The Verge ... read more
- Microsoft Paint’s OpenAI-powered ‘Cocreator’ image generator is hereWhy draw the pixel cat in MS Paint when Cocreator can just make it for you? | Image: Microsoft Microsoft is officially launching its Cocreator image-generating AI feature within the Paint app ... read more
- Google agrees to pay publishers in Canada and drops plans for blocking newsIllustration: The Verge Google announced today that it won’t pull links to Canadian news outlets after all, thanks to an agreement with the government of Canada over the contentious Online News Act ... read more
- Apple and Spotify have revealed their top podcasts of 2023. Here is what they do — and don’t — tell us.
- From FAST channels to co-viewing, CTV advertising will look different in 2024John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT ... read more
- Google Appoints Srinivasan To Run Ad Business As It Steps Up Privacy, AIGoogle ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheading Google's ad efforts around the Chrome web browser as the company phases out third-party browser cookies. ... read more
- Tens of billions of dollars of IRA funding will now be earmarked for environmental justiceWASHINGTON, DC - SEPTEMBER 13, 2022: (L-R) U.S. Second Gentleman Doug Emhoff, U.S. First Lady Jill Biden U.S. President Joe Biden, U.S. Vice President Kamala Harris, U.S. Speaker of the House Nancy Pelosi ... read more
- TikTok Encourages Creators To Make Longer Videos, With Focus On Ad RevenueTikTok's recent efforts to convince creators to create longer videos are intended to provide more room for ad placements. ... read more
- Mailchimp is shutting down TinyLetterThis is an official press screenshot from TinyLetter. Throwback! | Image: TinyLetter Mailchimp is shutting TinyLetter, a service that I loved that let individuals easily write and publish simple but nice-looking email ... read more
- Apple To End Its Credit-Card Partnership With Goldman SachsApple has sent its current partner Goldman Sachs a proposal to end their partnership within the next 120-15 months, marking an end to the bank's rocky experience in consumer lending. ... read more
- How to scan your documents to PDFs using Google DriveIllustration: Samar Haddad / The Verge Google Drive users on Android have had the ability to scan documents and save them as PDFs for a while now. However, recently Google has upgraded ... read more
- ‘Net Zero’ Fails the Cost-Benefit TestAs COP28 opens, two new studies show that extravagant climate promises are far more wasteful than useful. ... read more
- Keith Ellison Wants to Run U.S. Energy Policy From MinnesotaThe Supreme Court should take up an appeal of his case, which belongs in federal, not state, court. ... read more
- Amazon joins AI image creation fray with new modelPhoto by Noah Berger / Getty Images for Amazon Web Services Amazon is joining the AI image generation fray with the release of its Titan text-to-image AI model. Announced during the AWS ... read more
- Netflix gets its biggest games yet with GTA trilogy in DecemberImage: Netflix Netflix is adding the Grand Theft Auto: The Trilogy — The Definitive Edition to its ever expanding, ever impressive roster of games just in time for the holiday need-a-20-minute-break-from-the-family season. ... read more
- The Xbox app has a new compact mode for Windows handheldsHere’s a photo of compact mode on a ROG Ally. | Photo by Tom Warren / The Verge Microsoft’s new “compact mode” that makes the Xbox PC app a little easier to ... read more
- It’s not just electricity — Bitcoin mines burn through a lot of water, tooLights illuminate application-specific integrated circuit (ASIC) devices used for Bitcoin mining. | Andrey Rudakov/Bloomberg via Getty Images Bitcoin mines aren’t just energy-hungry, it turns out they’re thirsty, too. The water consumption tied ... read more
- Survey Finds High Intent To Start Using Or Spend More On Addressable TVGo Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunities. ... read more
- Beyond Good & Evil is getting a 20th anniversary editionImage: Ubisoft A cult classic is getting a makeover next year. Ubisoft announced today that it’s working on a 20th anniversary rerelease of Beyond Good & Evil that’s expected to launch in ... read more
- DealBook Summit 2023: Elon Musk, Bob Iger, and moreNew York Times CEO Meredith Kopit Levien in 2022. | Photo by Michael M. Santiago / Getty Images We’re reporting live from DealBook Summit 2023, where leaders in tech, media, and policy ... read more
- Sonos’ original Move speaker is up to $160 off as a refurbThe Move makes a great indoor or outdoor speaker you can take all around the house. | Photo by Dan Seifert / The Verge The sun may be setting on availability for ... read more
- How to find your 2023 Spotify WrappedImage: Samar Haddad / The Verge One of the more popular end-of-year items is Spotify Wrapped, where the music service puts together a roundup of everything you listened to that year in ... read more
- How CTV advertisers leverage show-level data for programmatic successMario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing ... read more
- The Pokémon Horizons English dub finally hits Netflix in FebruaryIt’s been about a year since Ash Ketchum finally did the thing, and the mainline Pokémon anime sent him on his merry way to make room for two new young protagonists to ... read more
- Programmatic CTV Is In Its Consolidation PhaseBroadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof). The ... read more
- GM wants you to know that it’s also unhappy with the slow pace of its EV businessImage: Getty General Motors is dealing with a lot right now: a slowing EV business, delays in battery manufacturing, a safety crisis with its robotaxi unit, Cruise, and financial headwinds from the ... read more
- Spotify Wrapped 2023 is so popular, it’s crashingIllustration by Nick Barclay / The Verge Spotify Wrapped, the yearly roundup that offers insight into your listening habits, started having issues shortly after its launch. While Spotify is offering Wrapped on ... read more
- DoorDash and Best Buy team up for on-demand tech deliveriesIllustration by Alex Castro / The Verge DoorDash is partnering with Best Buy to offer customers on-demand delivery for tech products like headphones, game controllers, tablets, and more. Going live today, users ... read more
- HTC’s Vive Ultimate Trackers are a sleeker way to keep tabs on your VR limbs and other objectsHTC’s Vive Ultimate Tracker is a new VR peripheral that’s designed to track body parts like your feet or any other object you want to strap it to, the company has announced. ... read more
- Fragile But ResilientBrands are out of runway for relying on price rather than volume to deliver organic top-line growth. Brands cannot continue to rely on ever-higher prices for growth. ... read more
- Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser ValueGoing cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you find that there is enough cookied inventory out there and that Google’s Privacy Sandbox will ... read more
- Brian Wieser Boosts Ad Outlooks Nearly A Percentage PointCiting stronger-than-expected Q3 results, the long-time ad forecaster now calls for 2023 and 2024 to expand 5.9% and 5.2%, respectively. ... read more
- Spotify Wrapped 2023 assigns you a ‘sound town’ based on your music tasteImage: Spotify This year’s Spotify Wrapped roundup is live. As was the case with previous years, it features a bundle of shareable stats that break down the most-listened artists, songs, and podcasts ... read more
- The Cybertruck made a mark, but missed its momentThe Verge / Photo by Bloomberg, Getty Images The long-delayed electric truck has finally arrived — sort of. Ten trucks are slated for delivery, but Tesla’s problems extend far beyond this first batch. ... read more
- Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach LainSANTA MONICA, CA – Consumers divide their time among multiple media channels and electronic devices, and marketers want to ensure as much as possible that their advertising is being seen alongside brand-safe content. Food and ... read more
- Robert De Niro accuses Apple of censoring awards speechRobert De Niro, appearing onstage at the 2023 Gotham Awards in New York. | Photo by Dimitrios Kambouris/Getty Images for The Gotham Film & Media Institute Robert De Niro slammed Apple and ... read more
- Google beefs up Drive’s document scanning feature and brings it to iPhone
- Marketers Reflect On Generative AI As ChatGPT Turns OneHappy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and wave and take their first steps. Nov. 30 will mark one year since the public ... read more
- Regulation Isn’t Enough To Protect Personal DataAcross the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these new and existing regulations have stricter rules and provisions for “sensitive” categories of data, such ... read more
- Started Slow But Getting FAST; None Of Your Business Is Back To BusinessHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a ... read more
- Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market. Get with ... read more
- Innovid study examines impact of measurement and optimization gaps across CTV campaigns
- Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next yearSustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. And while the ultimate incentive to address the ... read more
- The Washington Post Is Halting Its Advertising On XMove comes after X owner Elon Musk expresses support for the Pizzagate conspiracy theory, the Post states. ... read more
- Google Search Ads Found Showing In Porn, Other Questionable PlacesGoogle Search Partners, a network of third-party sites, has been serving some ads on porn, right-wing fringe publisher and White House-sanctioned foreign websites, according to the latest report from Adalytics. ... read more
- Google Search Ads Found In Undesirable PlacesGoogle Search Partners, a network of third-party sites, has been found to have instances of search ads served on non-Google websites that media buyers probably didn't expect. ... read more
- London’s famed black cabs will be listed on Uber’s app in big win for the ridehail companyPhoto by Mike Kemp / In Pictures via Getty Images Uber notched another win in its effort to win over the beleaguered taxi industry, announcing a plan to start listing London’s famed ... read more
- The Distrustful GenerationStudents discuss the prevalent view that America’s institutions are broken. ... read more
- DeSantis vs. Newsom: a ScorecardHere’s a cheat sheet to keep track of Thursday’s debate between the Florida and California governors. ... read more
- Evan Gershkovich Is Still in PrisonWhat are the costs for imprisoning American journalists? ... read more
- Who’ll Get Trump Mano a Mano?Nikki Haley and Ron DeSantis each pick up big endorsements. ... read more
- Car Dealers to Biden: EVs Aren’t SellingSome 3,900 sellers ask for a reprieve from his onerous sales mandate. ... read more
- YouTube Invests In Gaming, Launches Mini-Games For Paid SubscribersPremium users now have access to a group of online games that can be played on the platform's mobile and desktop app. Paid subscribers can try out the 37 mini-games directly on YouTube. ... read more
- How Elon Became an ‘Antisemite’‘Tristram Shandy’ is the press’s handbook for whipping words to obey a narrative. ... read more
- Geert Wilders’s Warning for Joe BidenUnchecked migration leads Dutch voters to swing right. The same could happen here. ... read more
- Ukraine Aid for Border Security Would Be a Win-WinA modest immigration reform would help both parties overcome their weaknesses with voters. ... read more
- American Jews Are Politically Homeless AgainThe Democrats tolerate antisemitism, while the GOP tolerates Trump. There’s nowhere to go. ... read more
- Notable & Quotable: Education Secretary Cardona‘As, I think it was President Reagan, said—‘We’re from the government, we’re here to help.’ ‘ ... read more
- Amazon’s Q AI assistant lets users ask questions about their company’s data
- AOC on the BrinkMonday remarks reveal new understanding of the jurisdiction she represents. ... read more
- Dragon’s Dogma 2 gets a March release date and tricky new classImage: Capcom A few weeks ago, Capcom announced that it would put on a showcase for Dragon’s Dogma 2. The livestream just wrapped up, showing off roughly 15 minutes of new gameplay, ... read more
- Shopify Prevails In Privacy LawsuitSiding with Shopify, a federal appellate court on Tuesday refused to revive an online shopper's claims that the e-commerce platform violated California privacy laws by collecting residents' personal information. ... read more
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media. ... read more
- Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Influencers' Teen Followers: ReportInstagram reportedly recommended Reels containing "risque footage of children as well as overtly sexual adult videos" to test accounts strictly following young influencers, while serving ads for major brands alongside the short-form videos, a recent ... read more
- This Macintosh-inspired mini PC is short on power but long on good looksIt’s a Macintosh! Only smaller! And made by Ayaneo! | Image: Ayaneo Ayaneo, which is mostly known for making handheld gaming consoles, just fully revealed the new Retro Mini PC AM01 after ... read more
- Amazon’s new Echo Frames are lighter, louder, and start shipping next weekImage: Amazon Amazon’s Echo Frames strategy is to skip the visual augmented reality features of other “smart glasses” and deliver regular-looking glasses with the Alexa voice assistant built in. If this sounds ... read more
- Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilitiesA study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” The report suggests marketers booking ads ... read more