- Flipper Zero 1.0 firmware update supercharges the hacking handheldThis little gadget keeps getting better and better. | Image: Flipper Devices Inc. One of our favorite hacking gadgets, the Flipper Zero, received its first major firmware update today. It includes a ... read more
- DirecTV rejects Disney’s offer to bring one channel back for tonight onlyThe Verge Disney was ready to turn part of its feed back on for DirecTV customers tonight — but DirecTV wasn’t interested. Disney-owned ABC News is hosting tonight’s presidential debate, and Disney ... read more
- Google announces a market-shifting deal to capture CO2Illustration: The Verge Google just landed a deal to capture planet-heating pollution at a huge bargain: $100 per ton of CO2, the price climate tech startups around the world are racing to ... read more
- Sony’s new PS5 heralds the end of disc drivesA photo of the disc drive on the slim PS5. | Photo by Antonio G. Di Benedetto / The Verge Today may have marked the beginning of the end for game console ... read more
- Foursquare Releases In-House Measurement Tool That Maps Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices. ... read more
- Lifx’s new tube bulb turns your boring light fixtures into RGB glow sticksPopsicles or lightsabers — your choice. | Image: Lifx Lifx has a new smart “Polychrome” Tube light that can glow with multiple colors and transform your home lamps and fixtures into fun ... read more
- The new Galaxy Buds 3 are already on sale as part of Samsung’s fall sales eventThe standard Galaxy Buds 3 can’t go toe-to-toe with the pro-grade model, but they do offer many of the same features. | Photo by Chris Welch / The Verge Apple’s forthcoming AirPods ... read more
- Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa KlausnerAMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is ... read more
- Here’s what your iPhone 16 will do with Apple Intelligence — eventuallyImage: Cath Virginia / The Verge Apple heavily sprinkled mentions of AI throughout its iPhone 16 event on Monday. However, generative Apple Intelligence features won’t be ready for the public launch of ... read more
- Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen SochARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streaming. Advertisers ... read more
- The US finally takes aim at truck bloatPhoto by Bruce Bennett / Getty Images This week, the US National Highway Traffic Safety Administration (NHTSA) stunned safety advocates by proposing new vehicle rules that it says will help reduce pedestrian ... read more
- Meta Asks Court To Toss Huckabee's Suit Over Fake CBD AdsOutside advertisers "were responsible for creating the challenged advertisements," Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the former governor's suit. ... read more
- Microsoft’s new Xbox Game Pass Standard tier is now available for $14.99 per monthImage: Microsoft Microsoft is launching its Xbox Game Pass Standard tier today. After briefly testing it with Xbox Insiders last month, the new $14.99 per month Game Pass Standard subscription is launching ... read more
- ESPN is now using AI to recap women’s soccer and people have feelingsImage: Cath Virginia / The Verge This weekend, ESPN began publishing AI-generated recaps of women’s soccer games. It’s using Microsoft AI to write each story, with humans only involved in reviewing each ... read more
- TikTok To Sponsor Washington D.C. Sports Teams Across LeaguesTikTok will be the first to have its logo featured on the Capitals' road jerseys and will be the title sponsor of the Capitals 50th Anniversary Celebration. TikTok also has built off its partnership with ... read more
- TikTok To Sponsor Washington D.C.'s Sports TeamsTikTok is set to become an official sponsor of Washington D.C.'s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals' road jerseys beginning in the ... read more
- Pinterest Courts Ad Partners With 'It's Possible' Promotional CampaignThe campaign builds on the global video campaign Pinterest launched back in July -- called "The P is for Performance" -- which aimed to highlight the company's newest ad tools and their potential effectiveness for ... read more
- You don’t need to replace your AirPods Max to get a splash of the new colorsThe replacement AirPods Max ear cushions in the new color options are now available. | Image: Apple If you’re envious of the new AirPods Max colors but don’t think a switch from ... read more
- The iPhone 16 will ship as a work in progressImage: Apple Apple’s all in on AI — at least Apple’s version. “The next generation of iPhone has been designed for Apple Intelligence from the ground up,” Apple CEO Tim Cook said ... read more
- Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winnersThis year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR ... read more
- GAI Complexities Divide, Leading To A Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don't fully understand its potential impact on their business. ... read more
- The Life of Chuck dances through the end of the worldImage: Intrepid Pictures When Mike Flanagan (The Haunting of Hill House, Bly Manor, and Midnight Mass) adapts a Stephen King story, you might expect something spooky. That was true with his takes ... read more
- The Substance is a grotesque takedown of our obsession with youthImage: Mubi Director Coralie Fargeat’s The Substance goes full David Cronenberg body horror with a gruesome parable about the violence of youth-obsessed beauty standards. Continue reading… ... read more
- This Iodyne is the most gadgety portable SSD ever devisedThe Iodyne Pro Mini. | Photo: Iodyne Do you know what’s on your portable drives? Or where you saw them last? Are they ready to store and share massive gobs of video? ... read more
- Nearly 40 states back surgeon general’s social media warning labelsIllustration by Amelia Holowaty Krales / The Verge A coalition of 42 state and territory attorneys general is calling on Congress to pass regulation requiring warning labels on social media platforms. In ... read more
- Chrome is making it easier to keep track of browser tabsTab groups will soon make it easier to revisit webpages across devices without bookmarking them. | Image: Google Google is adding some new features to Chrome that aim to help users organize ... read more
- These bookmarking apps can organize all of that content you’re saving for laterScreenshot: Pocket It’s hard to keep up with everything you come across on the web, such as an article you don’t have time to read at the moment or a video you’d ... read more
- Here are all the games enhanced by PS5 ProImage: Insomniac Games Sony finally confirmed the PS5 Pro this morning, and in addition to enhanced features like Wi-Fi 7 and 8K gaming, PlayStation execs shared new info on how recent and ... read more
- YouTube, WhatsApp Power Multicultural Media UseHobbies matter more than heritage, age or ethnicity in driving engagement. ... read more
- The $700 PS5 Pro doesn’t come with a disc driveImage: Sony Sony just announced the $699.99 PS5 Pro, a beefed-up version of the PS5 that includes a larger GPU and advanced ray tracing support. But if you want to play your ... read more
- Glorious’ new gaming keyboards give the curious a taste of the hardcoreThe GMMK 3 is quite the modular mechanical keyboard, as its initialism-style name implies. The GMMK 3 and GMMK 3 Pro are easy to configure and customize, though you can quickly blow ... read more
- Sony announces the PS5 Pro after teasers and leaksImage: Sony The PS5 Pro is official. After months of leaks, Sony just announced a more powerful PS5 console during a special technical presentation. Mark Cerny, the lead architect of the PS5 ... read more
- The Analogue Pocket now comes in six Game Boy Color-inspired huesLike past Pocket colorways, the GBC-inspired collection will be available in limited quantities. | Image: Analogue Analogue is back with another collection of new colorways for its Pocket handheld, now drawing inspiration ... read more
- Havas Acquires Data Agency DMPGThe agency will be aligned with Havas Media Network's data, tech and analytics consultancy, CSA. ... read more
- Replace a pile of battery-hungry remotes with this solar-powered universalYou won’t ever need to scrounge for a fresh set of AAs with this universal remote. | Image: Hama Hama has announced a new 8-in-1 universal remote that can streamline your home ... read more
- Watch Sony’s PS5 ‘technical presentation’ at 11AM ETIllustration by Alex Castro / The Verge News of a Playstation 5 Pro could arrive right on time for the holiday season. Continue reading… ... read more
- How innovation is ushering in the next phase of advertising, post-OracleAdam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up ... read more
- How to watch the first presidential debate between Harris and TrumpImage: Cath Virginia / The Verge; Getty Images Vice President Kamala Harris and former President Donald Trump will meet on the presidential debate stage for the first time Tuesday night. Though ... read more
- An Off-Platform Solution For In-Game Advertising"We're the gamers' companions, allowing them to play better, win and better enjoy their games... From the brand-side, these apps basically allow us to reach and serve media," says Noam Korin, Overwolf's vice president of ... read more
- Dentsu Unveils Next-Gen Creator Initiative, Launches With Contest On RobloxDentsu did not disclose plans or details for future elements of its new "House of Creators" initiative, but it said the program was motivated by "changes currently taking place in virtual content production and distribution." ... read more
- The iPhone 16 is here, but it’s not finishedImage: Alex Parkin / The Verge Let’s be super clear about something: the iPhone 16’s “Camera Control” is very much a button. It’s a cool multipurpose button that has a lot to ... read more
- Google Pixel Watch 3 review: third time’s the charmThe first two Pixel Watches were playing catch-up. Now, Google’s starting to flesh out its wearable vision. Continue reading… ... read more
- iOS 18 allows iPhone users to pause video recordingsThe new pause option for iOS 18 can be seen here underneath the recording button. | Image: Tom Warren / The Verge Apple has added a new Camera app feature in the ... read more
- Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech WeedsIt’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case ... read more
- Talking Advanced Audiences With NBCU’s Alison LevinAdvanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. The post Talking Advanced Audiences ... read more
- What Candidates Have To Do To Capture The 'Visual Vote'How Trump and Harris look and behave in Tuesday night's debate is even more important than what they actually say. ... read more
- Huawei’s new tri-fold phone costs more than a 16-inch MacBook ProSure, it's expensive, but in exchange you get a phone that unfolds like a napkin. | Image: Huawei After weeks of teasing, Huawei has officially launched the world’s first dual-hinged, triple-screen foldable ... read more
- Vistar Media Relaunches Adstruc To OOH AgenciesIn April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory in the sector nationwide. ... read more
- This Startup Just Raised $2.2 Million To Predict Whether Customers Are Happy (Or Ready To Leave)With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest more in customer retention. It’s way cheaper and more efficient to keep existing customers than ... read more
- Why Standardization Is Wrong For Attention MetricsThe rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower ... read more
- Oracle Goes Ad-Free, The Way To Be; No Longer Printing GreenOracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon. The post Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green appeared first on ... read more
- Digiday+ Research: How social platforms stack up for publishersInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Social media is always changing, and that’s especially true for publishers, who often find it challenging to determine where ... read more
- Here’s what marketers need to know about Roblox Developers Conference 2024At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was on full display. Roblox Developers Conference — Roblox’s annual, invite-only gathering for studios and developers operating within its ecosystem — ... read more
- Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullbackMajor brands like Harley Davidson, Lowe’s, John Deere and, most recently, Molson Coors, continue to take a step back from diversity, equity and inclusion efforts. In general, brands doing so is a shortsighted move that ... read more
- How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmapSubscribe: Apple Podcasts • Stitcher • Spotify Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major ... read more
- From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trialDo you have thoughts on the trial? Consider taking our survey. On the first day of Google’s antitrust trial, the word “control” was front and center. The case is dissecting how Google seized, maintained and wielded ... read more
- Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trialDo you have thoughts on the trial? Consider taking our survey. In what many deem the trial of the century for the digital media landscape, legal representatives from the Justice Department and Google yesterday appeared ... read more
- Google and DOJ’s ad tech fight is all about controlImage: Cath Virginia / The Verge, Getty Images Google and the US Justice Department each believe the other wants too much of one thing: control. “Control is the defining characteristic of ... read more
- JD Vance’s latest cat flub is bizarre misinformation about migrants eating themImage: Cath Virginia / The Verge; Getty Images Republican vice presidential candidate JD Vance — a vocal proponent of conspiracy theories about immigrants “replacing” Americans — is now spreading misinformation about Haitian ... read more
- Vogue Rolls Out Its New App For Fashion FansUsers can engage in group chat discussions and shop for fashions curated by the editors. ... read more
- James Earl Jones, voice of Darth Vader, has died at 93Photo by Jemal Countess/Getty Images James Earl Jones, the distinguished actor behind the voice of Darth Vader, has died at age 93, according to Deadline. Jones was born in Arkabutla, Mississippi in ... read more
- The Long Shadow of Biden’s Afghan DebacleA damning House report reveals details and consequences that the press wants to ignore. ... read more
- How Tim Walz Defines Free SpeechA Minnesota law that muzzles employers gets a legal challenge. ... read more
- Lights Out in La La LandBlackouts hit Los Angeles as climate policies wilt in the heat. ... read more
- Russia Gets Iranian Ballistic MissilesTehran uses oil sales to build weapons to help Moscow defeat Ukraine. ... read more
- Here’s where you can preorder the AirPods 4 and updated AirPods MaxApple now sells four different AirPods, all of which support USB-C charging. | Image: Apple Alongside the new iPhone 16 and Apple Watch Series 10, Apple announced three new versions of the ... read more
- Foreign Entanglements Are Risky BusinessIf you have ties to U.S. adversaries, consider Ford’s World War II predicament. ... read more
- You Would Pay Harris’s Wealth TaxThe selloff caused by a levy on unrealized capital gains would devastate ordinary investors and 401(k)s. ... read more
- Press Failure Inflates the DebateCoverage of the Harris campaign is biased. Worse than that, it’s malpractice. ... read more
- From ‘Man of Letters’ to a Mailbox of JunkCorrespondence used to be an art form. Email extinguished it through convenience. ... read more
- Kamala Harris’s Ode to Joy on Her Road to NowhereAn aggressive marketing rollout and a disastrous few weeks for Trump, and the presidential race is still tied. ... read more
- Rent Control Is a Great DestroyerThe Democrats’ proposal would wreak havoc. For proof, look at Argentina. ... read more
- The Other Party Isn’t the EnemyI support Donald Trump, but I’m an American before I’m a Republican. ... read more
- Where to preorder the Apple Watch Series 10 and black Apple Watch Ultra 2Apple updated its lineup to include new colors and features, including sleep apnea alerts. | Image: Apple The iPhone 16 took center stage during Apple’s “It’s Glowtime” event on Monday, but it ... read more
- iOS 18 will launch next week with new ways to customize your home screenPhoto by Dan Seifert / The Verge Apple has revealed the launch date for iOS 18 — and it’s just days away. The update, which will add new ways to customize your ... read more
- AMD is turning its back on flagship gaming GPUs — to chase AI firstPhoto by Tom Warren / The Verge AMD is saying the quiet part out loud: it’s now prioritizing AI chips ahead of flagship GPUs for gamers. The company’s just laid out a ... read more
- Verizon Battles Record Labels Over File-Sharing By Subscribers"When people do bad things online, their internet service providers are not typically the ones to blame," Verizon argues in papers urging U.S. District Court Judge Margaret Garnett to dismiss a copyright infringement suit by ... read more
- Beats’ new iPhone 16 cases work with the Camera Control button
- Microsoft Advertising’s MacGregor on Audience Scale & Leadership LessonsAMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined ... read more
- Dick Cheney’s Bad TimingSuccess is elusive on his signature project. ... read more
- The Franchise makes building cinematic universes look like hell in first trailerA group of people on a film set staring towards the camera. | HBO HBO’s parent company, Warner Bros. Discovery, is no stranger to building doomed cinematic universes, but the network seems ... read more
- Apple has a faster MagSafe charger to go with the new iPhone 16 phonesImage: Apple Apple released a new, more powerful version of the MagSafe charger during its September iPhone 16 event today. The puck will be compatible with all iPhones and any Qi2 device, ... read more
- Here’s our first look at the iPhone 16 and 16 PlusThe colors are good this year. | Photo: Allison Johnson / The Verge The iPhone 16 and 16 Plus are official, with Action Buttons inherited from the 15 Pro and a new ... read more
- Angela Zepeda Named X's First Global Head Of Marketing Since Musk TakeoverAfter leaving Hyundai this past month, Angela Zepeda has joined X as the social media company’s first global head of marketing since Elon Musk took over the platform in late 2022. On Monday, X ... read more
- Apple Watch Series 10 hands-on: bigger, brighter, and thinnerIt’s quite light on the wrist. I was surprised. Now that Apple’s Glowtime event is over, we’ve gotten to spend some time with the Apple Watch Series 10. This is the 10th ... read more
- Apple Intelligence Takes Over Latest iPhonesApple Intelligence was the focus at the company's online event Monday, detailing how the AI product will improve user experiences on Apple devices. ... read more
- AirPods 4 hands-on: noise cancellation for people who hate ear tipsFor the first time, Apple’s AirPods for the masses come in two different versions. Today, the company announced its AirPods 4 earbuds, which start at $129, but there’s also a higher-tier $159 ... read more
- It sure looks like FineWoven is dead
- iPhone 16 Pro and 16 Pro Max hands-on: don’t call it a shutter buttonThe iPhone 16 Pro Max. | Image: Nilay Patel / The Verge I just spent a few minutes with the new iPhone 16 Pro and Pro Max, which feature bigger displays with ... read more
- Apple’s iPhone 16 event: the 8 biggest announcementsScreenshot: The Verge Apple’s “It’s Glowtime” event has just come to a close. While the iPhone 16 was the headliner of today’s showcase, Apple had several other announcements to share, including some ... read more
- The only thing better than Astro Bot is more Astro Bot… for freeImage: Team Asobi Astro Bot cannot stop winning — whether it be the hearts of fans and critics or racking up some of the highest review scores of a game this year. ... read more
- Apple’s Visual Intelligence is a built-in take on Google LensFinding out what kind of dog this is with Visual Intelligence. | Screenshot: Apple Apple announced a new feature called Visual Intelligence that will be part of the company’s Apple Intelligence suite ... read more
- The AirPods Pro 2 will soon double as hearing aidsThe AirPods Pro 2 are also getting a five-minute hearing test feature. | Image: Apple Apple has announced a batch of hearing health updates coming to the AirPods Pro 2, including a ... read more
- Apple announces the iPhone 16 ProImage: Apple Apple announced the iPhone 16 Pro lineup at Monday’s product event. The company’s new flagship smartphones have slightly bigger screens across both models: 6.3 inches on the iPhone 16 ... read more
- Texas Wants Appellate Court To Reinstate Restrictions On 'Harmful' ContentTexas Attorney General Ken Paxton is appealing an injunction that blocked a new law prohibiting social media platforms from serving "harmful" content to teens. ... read more
- Apple announces the iPhone 16Image: Apple Apple has announced the iPhone 16, the latest edition of its mainline smartphone. The iPhone 16 comes in a variety of slightly refreshed colors that are more vivid compared to ... read more
- The titanium Apple Watch Series 10 is carbon neutralIllustration: The Verge The titanium Apple Watch Series 10 is carbon neutral, Apple announced during the “It’s Glowtime” event. Any Apple Watch in any finish can be carbon neutral this year, Apple ... read more
- Apple announces AirPods 4 with noise cancellation and better soundApple’s AirPods 4. | Image: Apple Apple is launching a new version of AirPods called the AirPods 4, with a refined new shape that Apple says is its “most comfortable AirPods ever.” ... read more
- The AirPods Max use USB-C nowPhoto: The Verge After almost four years without a hardware update, a new version of the AirPods Max has been announced by Apple today, with the most welcome upgrade being a switch ... read more
- Sleep apnea detection is coming to the Apple WatchImage: Chris Welch / The Verge Apple is adding sleep apnea detection to the Apple Watch. The new feature is coming to the Apple Watch Series 9, the just-announced Series 10, and ... read more