As lawsuits and privacy concerns plague its wearables business, Meta plans to launch a new pair of AI-powered virtual-reality glasses designed to rival similar products from competitors like Apple. ... read more

The 5th Circuit should leave in place its prior decision blocking a Texas law that requires social platforms to screen out "harmful" content to minors, the tech groups Computer & Communications Industry Association and NetChoice ... read more

A redesigned Copilot app, announced Friday, shifts from a standard chatbot to autonomous agent that pulls the entire strategy, budgeting and planning process into one. ... read more

The agency timesheet is finally dead. What comes in its place are contracts rooted in outcomes incentivizing the quality of results, not hours burned. Before you celebrate, the reality is agencies are evolving their SOW ... read more

Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention. ... read more

The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. ... read more

Merging the two companies' streaming platforms into one to get greater scale may be challenging. How will consumers judge this possible streaming combination? ... read more

The advertising often foreshadows significant cultural moments. ... read more

The idea that there was an accomplice in the Simpson murders stems from the odd memoir Simpson wrote in 2007 - 'If I Did It: Confessions of the Killer.' ... read more

Only 10% of people ages 18-24 watched any local news content within a given week, according to research from a survey commissioned by Ring Digital. This further emphasizes a trend of young media consumers moving ... read more

Marketing measurement is really about answering two questions: what happened, and then what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things ... read more

Recent technology shows how Meta Platforms is moving toward search and transactions for brands rather than selling traditional advertising, and monetizing it through Muse, its AI agent. ... read more

The "live avatar" feature in the model creates an experience that listens, sees and speaks with a dynamic visual persona, with the goal to give companies "distinct visual identities to fit their brand," Google wrote ... read more

Investment firm RedBird Capital Partners is acquiring Puck, the five year-old media startup that is valued at $250 million, Variety reports. Redbird is a backer of other media properties, including Paramount Skydance and its merger with Warner Bros. Discovery. ... read more

Barry Diller's People Inc. has withdrawn its bid to buy all public shares of MGM Resorts International, sending MGM’s shares tumbling by 8%. Reuters reports. People, the owner of a 27% stake, offered to purchase ... read more

Artificial intelligence has expanded beyond individual outputs to running entire processes,  Alex Vasekin, CEO of Adtech holding, writes in TechHQ. That includes launching and managing campaigns, adjusting bids and overseeing analytics, traffic quality and fraud prevention. “What’s ... read more

Businesses using AI agents for customer service are getting a taste of their own medicine, Business Insider reports. Consumers are increasingly using AI Agents to call customer-service lines, wait on hold, negotiate bills or cancel ... read more

Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get ... read more

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by ... read more

How legit is "annualized revenue run rate" as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards. The post Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard ... read more

This story was originally published on sister site Modern Retail. Instacart is focused on value and affordability to unlock its next phase of growth.  Speaking at the Groceryshop conference in Las Vegas this week, CEO ... read more

Meta built its $243 billion ads business on human attention. Agents could be next in line.  The more popular Muse gets, the harder that prospect is to rule out. This is a member-exclusive article from Digiday. ... read more

Related Insights The Business of AI Comscore data shows how AI discovery is splintering beyond ChatGPT Read More It’s Fall 2026, i.e., the peak of the annual ad industry ... read more

YouTube is piling on AI agents, live “gamification,” and new testing tools as it looks to keep creators, and their ad dollars, firmly within its ecosystem. These tools took center stage at the platform’s Made ... read more

The future of AI adoption and the role of CMO in that disruption and transformation were central hot topics discussed on the main stage across the two days of DMexco 2026 held in Cologne, Germany ... read more

The campaign, which launched last week and will run into 2027, is intended to help investors see the value in the company's data, research, ratings, benchmarks and other tools. ... read more

Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice? ... read more

American Eagle is celebrating "Give Like Dolly Day," created by the Dollywood Foundation. The retailer will donate all proceeds from two products to The Dollywood Foundation. ... read more

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience. ... read more

The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to pay taxes at rates ranging from 10% to 50% -- but ... read more

Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last straw. I mean, until the next one. ... read more

According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns. ... read more

Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel. ... read more

Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third parties, regardless of whether the third parties are legitimate," the FTC ... read more

As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes ... read more

The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits ... read more

Netflix had four of the top ten shows and posted the best overall results with six of the top 20 shows, followed by Apple TV with four. ... read more

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. ... read more

For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the mid-2030s, based on a Google paper and ... read more

KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one quite familiar to the media ... read more

The Trump administration continued barring journalists from CNN, MS Now and Politico early Thursday despite a judge’s order that their access to the White House be restored immediately, The New York Times reports. It was ... read more

Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions. ... read more

"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," says the World Federation of Advertisers' Laura Forcetti. "The growth of ... read more

The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock." ... read more

Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, MS NOW and Politico. ... read more

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness. ... read more

It's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House. ... read more

Netflix positions a revival of the 1990s sitcom "A Different World" as a dramedy, but the show veers more toward drama than comedy. ... read more

Ad execs have kept their distance from agent-to-agent ad trading, wary of the technical cost and definitional questions still hanging over it. New research says that wariness is starting to shift. Fifty ad execs across ... read more

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The ... read more

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, ... read more

Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick" assistants. ... read more

This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet. Does personalization pay off? AI Overviews links take users to ... read more

This story was originally published by sister site, Glossy. Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set from POV Beauty, which launched at the ... read more

As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards. Now, a new phase is underway: getting creators in at the ground floor ... read more

YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming of the music festival through 2030. ... read more

Citi is launching an advertising business with a new unit called Citi Commerce Media, Business Insider reports. The bank will allow brands to reach its 70 million customers with advertising on its app and website based on ... read more

McDonald’s said it will create its own media network, hoping to build a $1 billion business, CNBC reports. In a pilot starting last month, 450 restaurants began displaying advertising for other brands on its digital drive-through ... read more

A federal judge said he will issue a ruling regarding President Trump’s attempt to ban CNN, MS Now and Politico from the White House as soon as possible, The New York Times reports. Judge Thomas J. Kelly, ... read more

Retail marketers are gearing up for the holidays, with 55% increasing their budgets compared to 44% last year, according to Yahoo DSP’s 2026 Holiday Shopping Study, Chain Store Age reports. Of the agencies polled, 57% are planning ... read more

A ChatGPT campaign can look weak in platform reporting while generating signals of genuine demand elsewhere. ... read more

CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran ... read more

CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest ... read more

An estimated 11.2 million Americans who see the climate and environment as a top priority don't vote, according to a recent study. ... read more

Trump's decision to revoke the press credentials of CNN, MS NOW and Politico is "probably the clearest case in history" of unconstitutional viewpoint discrimination, the organizations' attorney, Ted Boutrous, argued during a 50-minute hearing Wednesday ... read more

Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms. ... read more

Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct, creating 24 Seven Agencies as ... read more

CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV ... read more

At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligning with similar launches from competing platforms like TikTok. ... read more

Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications. ... read more

CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all ... read more

CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for social ... read more

The Seattle City Council voted this week voted to prohibit grocery stores from setting prices based on customers' personal information, including web-browsing history and demographic characteristics. ... read more

CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — ... read more

Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back. ... read more

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned ... read more

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region. ... read more

The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns. ... read more

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben ... read more

The main goal: develop tens of thousands of campaign assets and platform-specific end-to-end content for all of Nestle's brands in Greater China. ... read more

She joined WPP in April of 2023 after serving as CFO at beverage company Britvic. ... read more

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior. The post SQREEM Touts The Large Behavioral Model – Not The LLM ... read more

This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th season this Sunday on Fox. ... read more

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%. ... read more

Experts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' span. This is key for marketers. ... read more

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media ... read more

ID, Please You know what the world needs more of? Advertising IDs.  That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture ... read more

The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt ... read more

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six months after its April 2020 ... read more

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding that the devil in these new remedies — from opening AdX to rival ad servers to banning “first ... read more

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social. The Journal’s A/V team Paramount’s deal-saving settlement, Ms. Rachel’s political ... read more

YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as ... read more

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences ... read more

CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed ... read more

CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has ... read more

The city’s attorney, David Chiu, argued that Trump Media & Technology Group (TMTG) violated California’s Unfair Competition Law, a state law against insider trading. “These everyday investors are placed at a substantial disadvantage to sophisticated firms ... read more

Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports Taboola’s Realize advertising platform, allows advertisers to ... read more

Tom Siegel, the former vice president of trust and safety at Google, has called for a slowdown in AI development, warning that "AI can cause more harm to children than social media has," Reuters reports. ... read more

The White House is being scored for promoting its official app after President Donald Trump barred CNN, MSNOW and Politico from the promises The Independent reports. “Get real-time updates and live events streamed DIRECTLY to ... read more

A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection. ... read more