Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past ... read more

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. ... read more

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven ... read more

Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ... read more

The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide a starting point for buyers and sellers transacting in digital marketplaces. ... read more

A proposed Colorado bill would force social media and dating sites to comply with judicial warrants. The bipartisan bill would give these sites eight hours to confirm receipt of a judicial warrant, and 72 hours ... read more

Ryan Media, a subsidiary of OneRyan Global LLC, is acquiring the media properties of KBest Media. These include the stations KBST-FM, KBTS and KBST. Also part of the deal is translator K280GW at 103.9 FM, ... read more

The future doesn't belong to the loudest brand or the cleverest algorithm. It belongs to the companies and creators who can grow without poisoning the ecosystem they depend on. ... read more

Ben Levisohn has been named as editor in chief of Barrons, Intellectia reports. Levisohn has been with Barrons, which is enjoying strong investor interest as the markets rise, for 15 years, previously serving as managing editor. He ... read more

The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. ... read more

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels. ... read more

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, ... read more

A Utah state Senate bill introduced on Tuesday would impose a 4.7% sales tax on online ad revenue generated by tech giants like Facebook and Google, the Deseret News reports. Modeled after similar legislation in ... read more

In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision. ... read more

Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have ... read more

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ... read more

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules ... read more

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S. ... read more

This story was originally published on sister site, Modern Retail. Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns. But what Amina Pasha, chief marketing officer at Thrive ... read more

This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to ... read more

Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number ... read more

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the ... read more

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily ... read more

Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company's list in 2026 as Anthropic and OpenAI attempt to balance revenue gains against credibility and safety. ... read more

There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all still talking about it today. ... read more

But many use at least one legacy channel - local TV news, Medill reports. ... read more

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat's content as well as its allegedly addictive design features. ... read more

TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. ... read more

TikTok's U.S. "Local Feeds" is a discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. It is identical ... read more

Allowing "The Washington Post" to have its journalistic approach influenced by "the data" as presented is dangerous. ... read more

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and ... read more

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and ... read more

Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main feed by typing in what types of content they want to see more or less of. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

LAS VEGAS – Acxiom is framing gaming as a serious commerce channel rather than a novelty ad placement. Elizabeth Donovan, global head of commerce and retail media networks, said success depends on relevance, restraint and ... read more

PALM SPRINGS, CALIF. — Ad success in using artificial intelligence depends on strong first-party data signals combined with consumer permission to operate reputably as the world shifts from recognition-based to permission-based systems. “How do you ... read more

For millions, the tone of Bad Bunny's Super Bowl halftime show was off-key and not exactly "all" American. ... read more

As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset. ... read more

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of ... read more

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require ... read more

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served at Spark Foundry and GroupM, prior to OMD. ... read more

"We're focused on improving workflows that slow down our customers," explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital multi-metric. ... read more

Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem,  retail media leaders are facing new challenges — and ... read more

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. ... read more

Journalists warned lawmakers this week about the rapid disappearance of community-based journalism, speaking during an advocacy day sponsored by the Hispanic Technology & Telecommunications Partnership (HTTP). JudeAnne Heath, the executive director of HTTP, said, “This advocacy ... read more

Amazon has been alerting publishing executives that it plans to launch a marketplace where they can license their content directly to AI companies, TechCrunch reports. Amazon reportedly circulated slides on the proposed marketplace, but did ... read more

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year. ... read more

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. ... read more

C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago and Orlando, FL. ... read more

Fox News Media plans to add a daily 90-second news brief on Monday, Feb. 23, anchored by Bill Melugin. Airing at 5:58 p.m., The Fox News Report will deliver headlines on breaking news, politics, sports ... read more

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting ... read more

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we ... read more

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher ... read more

For a certain generation, a token had weight. It was a small metal coin dropped into a subway turnstile or an arcade machine — the literal price of access. Now, the word is back. Only ... read more

01 Introduction Publishers are utilizing AI more than ever, as we explored in part 1 of this report, but it’s also the source of major challenges for the media industry. AI-driven ... read more

This story was originally published on sister site, Modern Retail. Join Modern Retail, Glossy and Digiday at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders will discuss how ... read more

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%. Identity crisis NFL’s next rights talks, ... read more

New data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution ... read more

There may be trade tensions between the U.S. and Canada thanks to on-again off-again tariff threats, but that’s not stopping a Canadian-based independent shop from gaining a stronger foothold in the U.S. market as it ... read more

NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the second quarter when it pulled in 137.8 million viewers. ... read more

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen ads" are a new ad format Twitch believes will "make ads ... read more

The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Association argues in a request to enjoin enforcement. ... read more

A Kentucky school district can attempt to convince a jury that YouTube, TikTok, Meta and Snapchat harmed students' mental health, a federal judge ruled Monday. ... read more

Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviting users to interact with the history and styles of the ... read more

LAS VEGAS — Connected TV’s real value as a performance channel happens when advertisers can know exactly who sits in front of the screen, enabling precise targeting that reaches people in their most relaxed, engaged ... read more

Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them. ... read more

An incurious brain is one that is stagnant and inflexible. The more curious we are, the better tied we are to reality. ... read more

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. ... read more

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. ... read more

PALM SPRINGS, CALIF. — Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests ... read more

LAS VEGAS – VideoElephant positions itself as a connective layer across the video ecosystem, linking media owners, publishers and advertisers through a vast content library and distribution network. Brian Cullinane, chief commercial officer of VideoElephant, ... read more

Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data ... read more

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, ... read more

The remit spans integrated strategy, media buying and execution, creative development, measurement and more. ... read more

Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

The renewed agreement covers markets including UK, Sweden, Denmark and the Netherlands. ... read more

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. ... read more

Performance TV is now the top channel for advertising investment, according to tvScientific’s 2026 State of Performance TV Report. Advertising on streaming channels now accounts for 24% of total media spend as budgets shift from YouTube, Meta, ... read more

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform ... read more

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives ... read more

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports. ... read more

The spectacle of former sitcom greats co-starring with Ben Affleck in a "Good Will Hunting" spoof was the TV Blog's favorite Super Bowl commercial. ... read more

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller. ... read more

Western media outlets were accused of cheerleading or propaganda in covering the Ukraine war. But the problem was not that journalists were biased. “It was that journalism could not keep pace with the war’s informational ... read more

Microsoft has for the first time revealed how many clients are paying for Copilot, its artificial intelligence chatbot and assistant. Microsoft 365 Copilot has 15 million paid Copilot seats, showing growth of160% year over year, ... read more

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their ... read more

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything ... read more

Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising next to news ... read more

As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible. Google’s sales reps are now being incentivized to prioritize pitching YouTube, ... read more

Subscribe: Apple Podcasts • Spotify Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super ... read more

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. At agency holdco S4 Capital, the pivot is already taking shape. By the end of the year, about ... read more

AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but ... read more

The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.  The agency holding companies ... read more

The r/eal reviews campaign hints at how the Unilever brand is rethinking trust in beauty marketing. ... read more

A Meta spokesperson has informed "Business Insider" that the company is currently building "an internal prototype of a new stand-alone app for sending disappearing photos," per the article. ... read more

New and existing Discord users will be automatically delivered a "teen-appropriate experience by default" starting in March. In order to be confirmed as an adult, users must complete an age-verification process. ... read more