Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re ... read more

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) ... read more

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting. The post AI-Driven Software Startup Mega Raises $11.5 Million In Funding To ... read more

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to ... read more

Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest ... read more

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with third-party reporting tools, and rebranding ... read more

Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still ... read more

For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because the ... read more

If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could rattle retail media networks’ hold on ... read more

Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silicon Valley ... read more

Pixar's "Hoppers" was a surprise success as an early March original animated film. Warner Bros. had a different kind of shock with a $7.3 million opening for "The Bride." ... read more

Former U.S. trade representative Robert Lighthizer resigned from Trump Media & Technology’sboard of directors, effective Friday, CNBC reports. Lighthizer played a critical role in the imposition of the North American Free Trade Agreement (NAFTA) with Mexico ... read more

Kari Lake acted unlawfully in running the Voice of America, U.S. District Judge Royce C. Lamberth has ruled, NPR reports. Lamberth ordered that all of Lake’s actions for the past year are null and void, ... read more

Media workers are being fed to Google’s gluttonous AI Overviews, Futurism reports. The SEO firm Growtika looked at data from Ahrefs tracking web traffic to 10 major tech outlets from early 2024 to early 2026. In that ... read more

SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put ... read more

Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second ... read more

PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she ... read more

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger. ... read more

A startup law firm is suing the Trump administration for approving the sale of a U.S. version of TikTok to a joint venture of Oracle and other companies, including the China-based ByteDance. ... read more

The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation. ... read more

The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation. ... read more

"If enacted, LD 1822 would make the state's approach to privacy an outlier in ways that would harm consumers and businesses of all sizes," the ANA, 4As and other ad groups argued to state lawmakers. ... read more

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to ... read more

The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ... read more

Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where she paused her career in early 2025 to deal with a health issue. ... read more

Axel Springer, the German media group, is acquiring Britain’s Telegraph Media Group, owner of the Daily Telegraph newspaper, for $766 million, Associated Press reports. Axel Springer will invest in the group “to enable it to ... read more

Audio company Cumulus Media Inc. filed for Chapter 11 bankruptcy on Thursday as part of a restructuring, WFMJ reports. The restructuring is aimed at eliminating about $600 million of debt. "While we have outperformed the ... read more

Entravision Communications has announced leadership changes to its U.S. Media team, Inside Radio reports. Returning to Entravision after 20 years at Univision, Maria Martinez-Guzman has been named President of Entravision Media. In addition, Eduardo Maytorena has been promoted to president of Entravision Audio. ... read more

"When you put all these portfolios together, we absolutely believe we can bend the decline basically of cable," said David Ellison, chairman/CEO of Paramount Skydance, speaking with CNBC Thursday. ... read more

Rarely does a TV series succeed primarily on the basis of its writing, but such is the case with "Rooster," a new comedy coming Sunday to HBO and HBO Max. ... read more

Netflix has acquired InterPositive, a filmmaking technology company founded by actor Ben Affleck that produces artificial intelligence-powered movie production tools. "We believe new tools should expand creative freedom, not constrain it or replace the work ... read more

Optimism about the future is steady for young women. Young men are less upbeat. ... read more

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does ... read more

Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: CTV Tracking appeared first on AdExchanger. ... read more

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones. The post Skate Where The Puck ... read more

No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a team of specialists ... read more

Subscribe: Apple Podcasts • Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper ... read more

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at the world’s biggest advertisers. ... read more

For the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the boundaries between organic and paid search ... read more

The latest round of earnings calls from the cohort of publicly listed ad tech companies concluded this week, with the results helping observers to grasp the challenges and opportunities in the sector. The numbers ... read more

OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases. ... read more

Meta is being sued for allegedly collecting sensitive content from users as nudity, sexual situations and more recorded footage has been viewable by Meta employees. ... read more

Meta is being sued for allegedly collecting sensitive content from users as nudity, sexual situations and more recorded footage has been viewable by Meta employees. ... read more

Noem faced bipartisan criticism over the commercials during U.S. congressional hearings this week. ... read more

Known for its investments across the ad industry, Elliott Investment views Pinterest's shift into an AI-driven visual search engine as a catalyst for major growth. ... read more

NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, which tracks every media exposure in the home on every screen down to the individual. ... read more

Boston natives respond to comments from RFK Jr. putting Dunkin' and Starbucks on notice for the amount of sugar in their beverages. ... read more

A House committee approved a bill that would require social platforms to tackle content that could pose harms to minors, and a bill that would restrict minors' ability to download apps. ... read more

Roblox has announced its effort to safeguard its chat feature using an automated rephrasing feature, described in a company statement as an "AI-powered feature designed to keep gameplay fluid while maintaining civility within chat," ... read more

Roblox has announced its effort to safeguard its chat feature using an automated rephrasing feature, described in a company statement as an "AI-powered feature designed to keep gameplay fluid while maintaining civility within chat," ... read more

The Children and Teens' Online Privacy Protection Act would expand the current federal children's privacy law by prohibiting website and app operators from serving behaviorally targeted ads to users under 17. ... read more

The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other ... read more

Luma AI launched a complete ad system that its COO envisions will tie into DSPs and supply-side platforms to buy and place ads in the future. ... read more

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and ... read more

OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients’ inboxes just ... read more

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest ... read more

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm ... read more

CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers. ... read more

The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies. ... read more

Amazon wrote the first chapter of retail media, but Meta is writing the next one, Retail TouchPoints reports. Partnerships with such retailers as Kroger, Walmart and Best Buy are changing retail media execution. The second ... read more

Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare. ... read more

It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign ... read more

Elon Musk testified on Wednesday that he did not realize social media posts he wrote in 2022 prompted some Twitter shareholders to think he could be backing out of his proposed purchase of the social ... read more

By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred years. ... read more

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. ... read more

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The ... read more

Using large language models for ranking is a future bet, not a current reality at Meta.  The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San ... read more

This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical. The GEO gold rush Yahoo ... read more

This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth ... read more

While Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest.     However, that legacy is valued by some more than ... read more

Will the prized HBO brand name remain in its longtime consumer-facing position? This may seen like a rerun to some. Is it better than the 'Paramount' brand name? ... read more

Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV series. ... read more

"The original clip of Chris Kempczinski tasting the Big Arch has already been viewed more than 4.5 million times, with parody videos and commentary pushing the wider trend well into the tens of millions," according ... read more

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI. ... read more

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI. ... read more

AI model Claude has been accused of coaching a man on how to commit suicide, assisting in the capture of Venezuelan President Nicolas Maduro, and playing a role in the precision attacks on Iran. ... read more

The vacation mindset is a spending mindset. New research from United Airlines’ Kinective Media and Marriott Media reveals that the vast majority of travelers make purchases they never planned on while in transit or at ... read more

Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to few U.S. users on the Meta AI web browser. ... read more

Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to a limited number of U.S. users on the Meta AI web browser. ... read more

The Trump administration is urging a federal judge to throw out a lawsuit by ICEBlock creator Joshua Aaron, who accused government officials of coercing Apple into removing the app from its marketplace. ... read more

The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many golf greats including Nelly Korda, Rory McIlroy, Scottie Scheffler, Tiger Woods, ... read more

You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

It's a partially new role, succeeding former Chief Data Officer Michael Bregman, who left to become Chief Digital and Analytics Officer of Subway. ... read more

LAS VEGAS – For all the precision lavished on ecommerce pixels, the physical store remains retail media’s great shrug. Speaking with David Kaplan at CES 2026, Michele Roney, executive vp of retailer CX at Mars ... read more

With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market. ... read more

The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note says. ... read more

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon ... read more

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out. ... read more

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360. ... read more

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social ... read more

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year. ... read more

Yahoo has sold Engadget, its tech news website, to Static Media, The Verge reports. “This move reflects Yahoo’s focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial ... read more

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that. ... read more

News Corp. has signed a deal with Meta that will allow the parent company of Facebook and Instagram’s to scrape News Corp’s U.S. and U.K. content to train its artificial-intelligence products. The deal is worth up ... read more

Bloomberg clients can now customize their subscriptions to Bloomberg’s Real-Time News Feeds to focus on news about companies, securities and global macro themes, Markets Media reports. This is being done with “tickerized” versions of the ... read more