For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How ... read more

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On ... read more

There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it.  Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the ... read more

This story was first published by Digiday sibling Modern Retail. This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of ... read more

Nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks, according to a recent Syracuse University study. But news creators, whether they left traditional media to forge their ... read more

Comcast is bracing for large job cuts in its cable and telecom businesses as the company restructures prior to the planned spin-off of NBCUniversal next year, Variety reports. “We expect to have a significant charge in the ... read more

Detroit’s tourism bureau has stopped advertising in Canada, eliminating what had been an annual seven-figure spend, CBC.ca reports. The bureau acknowledged that relations between the U.S. Canada have been strained by US actions. “I don’t ... read more

The News/Media Alliance has demanded that Meta withdraw a clause in its revised Commercial Terms prior to their taking effect on October 30. The new terms would allow Meta to send robots to publishers’ websites ... read more

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third quarter earnings call on Thursday, Tim Nolan, an equity analyst at independent financial research ... read more

The cola wars have a new front and it runs straight through Omnicom. Weeks after PepsiCo ended a relationship with the holding company that had lasted almost 30 years, Coca-Cola has handed it the keys ... read more

In announcing its solid third-quarter earnings on Thursday, Omnicom appears to be on track to wrap up its integration of Interpublic Group, which it closed on buying just under a year ago.  Omnicom CEO John ... read more

Tony D’Onofrio, president, Sensormatic Solutions  The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. ... read more

Meta continues to add users across its family of social-media platforms while reporting increases in ad impressions, ad prices and ad revenue for Q3 2026. ... read more

Meta continues to add users across its family of social-media platforms while reporting increases in ad impressions, ad prices and ad revenue for Q3 2026. ... read more

An Ohio law that limits minors' ability to access social media "restricts access to massive quantities of constitutionally protected speech," the tech industry group NetChoice said this week in a filing that previews its upcoming ... read more

An Ohio law that limits minors' ability to access social media "restricts access to massive quantities of constitutionally protected speech," the tech industry group NetChoice said this week in a filing that previews its upcoming ... read more

Commerce media will approach a quarter of all digital ad spending by 2030. Here are five changes I believe will shape its growth. ... read more

That's what OpenAI announced Wednesday, disclosing 100,000 advertisers - up from 60,000 on Oct. 7. At the current rate, they will surpass 1 million in less than a year. ... read more

"Facebook's wrongdoing over the course of years and systematically broadcast to the public goes to the heart of Facebook's core business practices," Judge Francis Mathew in Santa Fe said in a written ruling. "It relates ... read more

Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad sales. ... read more

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on Thursday. The post Newly Profitable Peacock ... read more

A gateway and terms of service for agentic shopping will allow consumers to shop across the retailer's websites and marketplace. ... read more

Almost all brands now operate creator marketing programs with an always-on component, while more than half work with at least 100 creators. ... read more

As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how platforms and agencies collaborate on data. For instance, clean ... read more

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The post LinkedIn’s B2B Audiences Are Now Available On ... read more

The research company estimates regional sports availability of MLB games still contributes 43% of MLB total $3.7 billion annually in current over-the-air rights revenue. ... read more

Like other companies that created brand new business categories and then had them all to themselves before the onset of competition, Netflix is no longer the only game in town. ... read more

Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce his massive merger debt. ... read more

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to ... read more

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers Fall Back In Love With Ads; Indie Agencies ... read more

This week’s Media Briefing looks at how the publishing industry’s fight against AI scraping is expanding beyond technical defenses into a transatlantic push for legislation requiring bots to identify themselves. The transatlantic crackdown on ... read more

As the 2026-27 season opens, advertisers are throwing ad dollars toward the NBA’s crowd of younger viewers, accelerating investment on sponsorships, streaming ads and sports-adjacent creator activity. The new season is set to invite high ... read more

This story was first published by Digiday sibling Modern Retail. Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season. The retailer is offering more than 8,000 new ... read more

Plenty about CNN’s future is up in the air now the Skydance deal has gone through. CNN International’s plan to sell ads through AI agents isn’t among them. Seven months after announcing the move, the ... read more

When it comes to retail media networks, there’s Amazon, Walmart and everyone else. Walmart Connect is taking a direct approach to win over even more advertisers — and they’re bypassing agencies to do it.  Ahead ... read more

Apple is harming publishers with its new ad-technology domain blocking, Anthony Katsur, chief executive of IAB Tech Lab, argues in a new essay, PPC Land reports. Designed to protect designed to protect consumer privacy, the blocking cuts off ... read more

The Trump administration may remove the media out of the White House and use the James S. Brady Press Briefing Room as a swimming pool, The New York Times reports. The pool was added in ... read more

Podcast ad spending hit a new 2026 high in September, Podcast News Daily reports. The top 15 advertisers spent a combined $72.1 million, a 16% hike over August, which held the previous monthly high of ... read more

Hive, a marketing platform that serves the live events industry, has raised Series B funding of $27 million, a round led by Frontier Growth, Dealroom reports. Hive helps promoters, artists, festivals and venues drive ticket ... read more

Despite spending billions in lawsuits and high Muse operating costs, Meta's third quarter earnings still showed significant growth. The post Meta Grows Revenue 26% Despite Massive Muse Operating Costs appeared first on AdExchanger. ... read more

In the news story "MLB Ad Volume Falls, Revenue Sinks To $342M," published in Television News Daily on Oct. 19, advertising revenue estimates from iSpot for the 2025 MLB regular-season games and playoffs -- through League ... read more

Electronic Arts will lay off 400 employees and will shutter BioWare, a 30-year-old studio responsible for some of the company's most popular games. As part of the studio's shutdown, EA canceled the early-stage development of ... read more

YouTube is expanding its shopping affiliate program by partnering with AliExpress, an ecommerce platform owned by Alibaba and based in China that allows creators to earn from relevant product tags. ... read more

Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, ... read more

It's your app notification, with open rates that can run from 50% to 75%. But notes need to be in service to the consumer, not a sales pitch. ... read more

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York ... read more

This automated process may unnerve some advertisers. It gives OpenAI the authority to modify headlines, resize images, optimize destination URLs or translate text to increase ad relevance - a level of automated control that not ... read more

The award followed an eight-month review led by consultant Equity and involving multiple holding companies. ... read more

For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years ... read more

The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly receptive to brands—when ... read more

Consumers increasingly trust influencers, but traditional celebrities still command broader appeal. ... read more

"Enterprise demand for productivity gains and AI transformation will split the independent agency market in two," the firm states. ... read more

The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too late? ... read more

As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Association to verify authorized institutions and protect users from financial fraud. ... read more

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises ... read more

OpenAI is expanding its ChatGPT ad platform to 26 countries, including 14 in Latin America, the Next Web reports. The program, which had 20,000 advertisers in August, is also now available in additional European, African and ... read more

Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and ... read more

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring ... read more

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days. ... read more

Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon? ... read more

Exiled "Simpsons" character Apu returned Sunday night in an episode that directly addressed the controversy that canceled the character in 2017. ... read more

As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy. The post ... read more

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched ... read more

This story was first published by Digiday sibling Modern Retail. A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years. According to the consulting firm’s annual holiday shopping survey, 22% of ... read more

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. Commercial time Netflix’s content chief changes, Fox’s agentic ad deals ... read more

Colin Rosenblum and Samir Chaudry, the creator duo who breaks down the creator economy’s trends, struggles, and best practices to their more than 1.6 million followers, are entering their producer era. They’ve kicked off this ... read more

A 15-person New York agency spent last summer clearing The Trade Desk’s $100,000 monthly spend bar. It still pays 17% to the DSP, plus another 12% to Mogl, the reseller it was meant to outgrow ... read more

Salesforce is acquiring Braze, a customer-engagement platform, for $5.66 billion including debt, The Wall Street Journal Reports. Braze helps brands build deeper relationships with their customers and create more personalized experiences across channels. Braze shareholders will receive $47.50 per ... read more

Citi’s new Citi Commerce Media uses data containing a trove of transaction intelligence to help advertisers determine what shoppers want, Mike Venables, head of media, U.S. brand advertising and experiential marketing at Citi, argued in ... read more

New York City Mayor Zohran Mamdani’s administration has proposed a rule that would require firms using automated chatbots for customer service to disclose that usage and provide consumers with the option of talking to a ... read more

Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, ... read more

Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, ... read more

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast ... read more

Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower than expected rollout of some ad product capabilities." ... read more

To help bolster real-time conversations taking place around the NFL, Threads has assembled a team of commentators and creators who have built audiences around the professional sport. ... read more

With a focus on originality and episodic content for its short-form video feed, YouTube has begun testing a monthly bonus program for select creators based on Shorts uploads and performance. ... read more

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased. With the launch ... read more

WASHINGTON, DC — Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up unexpectedly, in moments that matter, in ways customers might never have anticipated. ... read more

Attribution models organize actions we can observe. They tell us which touchpoint was closest to an outcome. While that's useful, proximity is not causation. ... read more

Consumers are increasingly making purchases before the traditional advertising blitz reaches full strength. ... read more

A Canadian political candidate gained national and international attention with a refreshing approach: self-deprecation and unvarnished honesty. ... read more

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not ... read more

The FTC said the order would alleviate concerns about restricted competition in the media agency and audience data services sectors. ... read more

AI models being trained can "cheat" or take shortcuts to attain a high score - a process called "reward hacking" that leads to wasted ad spend, brand-safety violations, and corrupted consumer data. ... read more

The goal is to make it easier for businesses to find and use Stagwell's agentic tools, whether they need a single product or several that work together. ... read more

Pew also found 31% of U.S. adults "often" get news from TV vs. 12% for radio and 6% for newspapers/magazines, while 59% get news "often" from digital devices - up from 56% in 2025. ... read more

News anchor Bill Ritter, a fixture of local TV in New York for 28 years, is courageously facing Alzheimer's disease by sharing his journey with the city he loves. ... read more

Despite being impacted by weakening daily viewer engagement, Netflix has the financial wherewithal to up its game a step further - with major brand franchises and prized intellectual property. ... read more

Yelp's AI assistant will soon have the ability to draw from a user's prior search history on the platform, pulling in preferences, saved business searches, interactions and other app activity. ... read more

Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released ... read more

Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its ... read more

Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking ... read more

ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart. The post So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With ... read more

Last week, one of the industry’s premier fall ad tech gatherings took place, where host Prebid offered a sneak peek of a bold vision: an open internet without Google’s dominance. Prebid, a non-profit organization that ... read more

Subscribe: Apple Podcasts • Spotify Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally doing something about it. Companies like Axios, The Verge and Time have ... read more

A month after Apple started cutting off companies that follow people around the web in its Safari browser to target them with ads, the company has finally explained itself.  The engineers behind the browser laid ... read more

Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. Speaking at Digiday’s ... read more

Maddy Gustini built a following by telling men what to wear. Now she’s turning that audience into a styling business — and a stake in a fashion app. Gustini started creating content in 2023, not ... read more

X is further expanding its Gametime live updates hub to include real-time scores, highlights, discussion and licensed content surrounding the NBA 2026-27 season. ... read more

American Express is tightening up access to 4X earning categories on its business gold card, effective in February 2027, Inside Flyer reports. The 4X rate applies to a cardholders two biggest spending categories per billing ... read more