As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to ... read more

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger. ... read more

Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, ... read more

USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising. According to the publisher’s latest earnings published Thursday ... read more

More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search.  HuffPost UK, Reach and USA Today Co., are among the latest ... read more

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.  The platform’s Creator Partnerships API, announced at the NewFronts earlier this sping, ... read more

The latest industry phrase keeping marketers awake at night is AI visibility. The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is referenced in ... read more

Baller League has something rare in creator economy business circles: a plan that doesn’t end with it becoming a media company. Instead it wants to become a sustainable sports league.  That’s not as obvious as ... read more

Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 ... read more

Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. ... read more

OpenAI has begun rolling out Advanced Account Security for users concerned that their ChatGPT or Codex accounts could become potential targets of phishing attacks. ... read more

Anthropic's use of lyrics to train its large language models is a "fair use" that doesn't infringe on music publishers' copyright, tech industry organizations argue in court papers filed this week. ... read more

X has announced another Ads Manager overhaul rooted in artificial intelligence that is rolling out now. ... read more

Meta lost daily active users for the first time in over 20 years, but showed sizable increases in revenue and ad impressions as it continues to invest heavily in AI. ... read more

"During work, young employees are distracted by their phones, have shorter attention spans, and struggle to navigate social interactions with customers and coworkers," says the South Carolina Small Business Chamber of Commerce. ... read more

The jump in revenue, led by AI tools like Creative Agent and Rufus, helped to push Amazon's ad revenue to $17.2 billion in Q1 2025. ... read more

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie ... read more

OpenAI isn’t the only platform rethinking its ads manager. X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history. The revamp, framed invariably as an AI-powered upgrade, ... read more

While AI is gaining consumer adoption, it is still seen only as "nice-to-have" and has not impacted discretionary spending yet, PQ Media finds in its just-released report. ... read more

Influencers and independent creators are a growing source of news in the U.S, according to a study by the Media Insight Project, Medill reports. Among all Americans ages 13 and older, 57% say they get ... read more

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) ... read more

The agentic era of the internet is well and truly underway, with the accompanying quest on how to monetize it, i.e., the AI ad wars, occurring simultaneously. OpenAI’s advertising pilots in ChatGPT have garnered much ... read more

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, ... read more

Among several tools introduced Thursday, the standout feature mirrors an agency service - allowing advertisers to build AI-driven briefs to maintain a brand's tone and message in AI Max campaigns. ... read more

Time has released a list of the 10 most influential companies in media and communications in 2026. They include: Nielsen, T-Mobile, AST Mobile, Publicis Groupe, Patreon, Discord, Letterboxd, TikTok, iHeartMedia and Telegram. In its coverage, ... read more

A majority of people worldwide feel that the media in their country have a lot of freedom, Gallup reports. In 2025, 64% of respondents in 131 countries said this, versus 30% who disagreed. The total ... read more

Objection, a new service for checking journalistic facts, was launched on Wednesday with “multiple millions” in seed funding from Peter Thiel and Balaji Srinivasan, and venture capital VC firms Social Impact Capital and Off Piste Capital, TechCrunch reports. Founder ... read more

Roku's Howdy platform costs $2.99 a month for ad-free movies and TV shows. Antenna says Howdy has steadily grown to reach one million subscribers. ... read more

Netflix's new limited-series thriller "Man on Fire" burns like a furnace in the third act of the first episode, and from there, it is off and running. ... read more

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific ... read more

The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this. But day two of Possible gave Digiday the chance to catch up with ... read more

This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting more involved in the sales process to assist with more complex, direct deals. ... read more

What began as a regional conflict is now a compounding drag on the advertising industry — not catastrophic, but persistent enough that many CMOs are starting to feel it. While the economics of war travel ... read more

In 2024, college athlete TJ Palma had around 5,000 followers on Instagram and close to 15,000 on TikTok. He amassed a healthy following posting videos of himself playing baseball at University of Tampa and showcasing ... read more

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom ... read more

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so ... read more

Q1 revenue reported by Alphabet and Microsoft demonstrates how strong ad and search services drive the companies' revenue-generating AI capabilities, with increased efficiency and monetization across core digital platforms. ... read more

Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and constraint over engagement for an ad algorithm." ... read more

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, ... read more

A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday. ... read more

A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday. ... read more

In American pop culture, "86" most commonly means to eject someone from the premises. But it has grown conflated with a similar-sounding mobster term "eight miles out, and six feet deep." ... read more

In American pop culture, "86" most commonly means to eject someone from the premises. But it has grown conflated with a similar-sounding mobster term "eight miles out, and six feet deep." ... read more

MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE. ... read more

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social platform. ... read more

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social platform. ... read more

A group of parents are urging a federal appellate court to revive a lawsuit alleging that Google and TikTok wrongly failed to remove potentially dangerous content, including videos that depict people strangling themselves until they ... read more

A group of parents are urging a federal appellate court to revive a lawsuit alleging that Google and TikTok wrongly failed to remove potentially dangerous content, including videos that depict people strangling themselves until they ... read more

The notion that AI is all facts, no emotion is belied by the connection between humans and chatbots. If this seems odd, it's no different than brand love, superfans, or evangelists. ... read more

Facebook and Instagram, both owned by Meta, were charged Wednesday with breaching landmark EU rules - not doing enough to block kids under 13 from accessing the social networks. ... read more

The agentic agency model doesn't just change who can compete. It changes the entire look of the competition. ... read more

NEW YORK – At the IAB Connected Commerce Summit, Ryan Verklin, paid media and retail media senior lead at Bayer, delivered a useful reminder to an industry that sometimes treats every dashboard as a victory ... read more

Adthena has launched a free migration tool that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. ... read more

The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt in the crowded hallways and million-decibel lobby of Miami’s Fontainebleau Hotel. According to ... read more

The CW has made a major shift by adding key live sports content to its prime-time schedule, enabling it to charge premium ad pricing. ... read more

After seven and a half years at Uber, Jenny Lewis joined The Knot in March 2022, where she led the company's rebrand in 2023. ... read more

Designed for SMBs, the toolkit targets what the company says is the friction between developing a high-level strategy and bringing it to market. ... read more

Cumulus Media reported Q1 net revenue of $164.4 million -- a 12.2% decline YoY -- and a net loss of $16.9 million, a 47.9% improvement over the prior year, Stock Titan reports. Total broadcast radio ... read more

"We've already tested the pipes and have been able to have money flow through to actually buy inventory available on certain publishers," says CTO Paolo Yuvienco. ... read more

WPP Wins Expanded Remit From Henkel Consumer Brands ... read more

Almost a third of U.S. adults — some 31%  — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of those surveyed, 38% of ... read more

The Federal Communications Commission has ordered Disney to file for an early renewal of the broadcast station licenses of ABC-owned stations, CNBC reports. A letter from FCC Chairman Brendan Carr expresses concerns about Disney’s diversity, equity and ... read more

Fortune has named Rachel Ventresca director of audience and social growth, Talking Biz News reports. Ventresca had served as senior editor of distribution and social video, and prior to that, as senior audience. Previously, she was manager ... read more

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand ... read more

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As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% ... read more

One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire. ... read more

Kimmel's ratings have been falling for a long time. Focusing on abusing Trump every night is part of the reason. ... read more

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis finds. ... read more

Agnefjall served at Ikea for two decades, leading the company from 2013 to 2017. ... read more

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger. ... read more

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can ... read more

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework. In practice, ... read more

As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder to verify what’s real and protect their organization’s credibility in an internet flooded ... read more

When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount ... read more

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of ... read more

The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the data and analytics layer ... read more

Marketers hoping to reach soccer fans at this summer’s World Cup face a dilemma — take the reach of TV at a premium, or consider other options. Sport radio, streaming audio and especially podcasts could ... read more

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 ... read more

"If these conditions persist, cost and supply challenges may lead more newspapers to reduce pages," writes Brier Dudley, editor of "Seattle Times Free Press." That's exactly what the paper has done. ... read more

MIAMI BEACH, Fla. — POSSIBLE 2026 drew more than 7,500 attendees this week, up from 5,400 last year, as organizers used the event’s momentum to announce an international expansion to Lisbon, signaling ambitions to turn ... read more

During an investor call Tuesday afternoon, company CFO Phil Angelastro said the company continues to expect to generate roughly 4% gross organic growth for the full year. ... read more

MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference. ... read more

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. ... read more

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. ... read more

Section 230 of the Communications Decency Act protects Meta from allegations that it helped fuel the Rohingya genocide in Myanmar. ... read more

OpenAI has restructured its partnership with Microsoft, allowing it to sell its AI models across multiple cloud providers. The shift enables the company to build stronger ties with Amazon Web Services (AWS) and other enterprise ... read more

It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," it said, implying it no longer existed. Depending on how old ... read more

Cicero wrote the "Little Handbook on Electioneering" as a strategy memo for his brother's campaign for Roman consul in 64 BC. The parallels to modern marketing are uncanny. ... read more

Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of intense polarization, razor thin margins in Congress, and now ... read more

NEW YORK – At the IAB Connected Commerce Summit, Amelia Van Camp, head of agentic commerce at AI firm Mirakl, offered a timely reminder for anyone convinced AI shopping agents are already buying socks, cereal ... read more

Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than 70 team members using the platform. ... read more

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence ... read more

DoubleVerify can proceed with defamation and false advertising claims against analytics company Adalytics over its March 2025 report regarding invalid traffic, a federal judge in Maryland ruled. ... read more

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards ... read more

Dentsu has also added two new North America roles, with Christena Pyle named Chief Client Experience Officer and Steve Albany appointed executive vice president, growth & partnerships. ... read more

"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second place)," finds Epsilon's "The Consumer State Of AI." ... read more

An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. ... read more

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  ... read more