Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new ... read more

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and ... read more

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine ... read more

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened.  Before diving into those accounts it’s worth framing them ... read more

Welcome to the year that the holding companies all use (and perhaps abuse) the word “outcome” in either singular or plural form.  With the first half of 2026 in the books financially speaking, an analysis ... read more

If the World Cup was any indication, creators are a crucial marketing pillar of sports leagues and major sporting events, drawing new fans to sports through their secondary broadcasts or paid partnerships. USA Fencing recognizes ... read more

This story was originally published on sister site, Modern Retail. Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a ... read more

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one ... read more

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but ... read more

Viewers of Houston’s CW39 will next month see Len Cannon and Mia Gradney, broadcasters from KHOU, Houston’s CBS affiliate, on the 9 p.m. news, the Houston Chronicle reports. This is a result of the proposed  $6.2 billion ... read more

Axios, a for-profit media corporation majority-owned by Cox Enterprises, is about to change local journalism for the worst, Futurism writes. Calling himself an “AI lab rate, Axios Co Founder Jim VandeHei will underwrite 13 local newsletters as ... read more

Anthropic CEO Dario Amodei has pushed back on criticism that his negativity about artificial intelligence is helping to fuel a backlash in the U.S., especially against data centers, TechCrunch reports. “I think it is fundamentally a crisis ... read more

The worldwide trend of banning social media for children has been blocked in France, BBC reports. The country’s Constitutional Council struck down a ban for the under-15 age group on the grounds that it infringed ... read more

Gaming has become a sprawling entertainment universe with millions of U.S. players. Yet some advertisers still approach it like a mysterious arcade cabinet that might eat their quarters. Michael Arzt, director of the Experience Center ... read more

The walls around retail data are starting to come down – and the timing could hardly be better. With U.S. omnichannel retail media ad spending projected to reach $71.67 billion in 2026, according to an ... read more

CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

In compliance with Australia's trailblazing social-media ban, Meta has used AI-detection technology to remove over 750,000 accounts across Facebook and Instagram belonging to users under 16 years old. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

Under the plan, the goal is to have "no markets operating at a loss" by the end of 2027. ... read more

Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work. ... read more

Everyone in the cast of "It's Always Sunny in Philadelphia" has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same. ... read more

"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see ... read more

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of ... read more

Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger. ... read more

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI ... read more

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by ... read more

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed ... read more

A group of almost 300 French newspapers has filed a complaint with the country's competition authority, saying that Google's new AI Overviews, AI-generated summaries of search results, will erode traffic to their own websites. Google launched the feature in France in late July. "The editors ... read more

A lawsuit has been filed against President Donald Trump, saying that his new paid service for early access to his Truth Social posts violates U.S. policy and the Constitution, Associated Press reports. The suit, filed ... read more

The U.S. Copyright Office has published the final refined rule for its Group Registration of Updates to a News Website (GRNW) option the News/Media Alliance reports. Publications no longer have to cover a broad range ... read more

Red Apple Media, the parent of WABC Radio and the Worldwide News Network, has dismissed Lee Harris, senior vice president of news & programming, after only months on the job, Radio & Television Business Report writes. A Red ... read more

Waymo confirmed the assignment, indicating that WPP Media will lead strategy and buying for some of Waymo's first international cities. ... read more

If you are an independent digital ad buying platform hoping to capture revenue growth from the burgeoning CTV ad market, you have a problem. ... read more

The appointment signals a move toward performance and metrics frameworks. OpenAI must improve reliance on the tracking tools it offers advertisers before more will increase their ad budgets with OpenAI. ... read more

Meta Platforms has asked the Supreme Court to review a Nevada state court ruling that allowed the attorney general to proceed with claims that the company designed its services to addict young users. ... read more

Economic uncertainty and changing shopping behaviors are pushing brands to rethink how different channels work together. With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting ... read more

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones. ... read more

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones. ... read more

The company is considering all options - including selling off CNN to make the lawsuit go away, said Makan Delrahim, Paramount Skydance chief legal officer, during a Politico event. This came in response to a ... read more

A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses. ... read more

The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" of X. ... read more

The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" of X. ... read more

AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor ... read more

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue? ... read more

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from ... read more

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective ... read more

A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX. ... read more

Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39, ... read more

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest ... read more

Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in ... read more

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as ... read more

This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google search traffic. The search exit strategy French newspapers file ... read more

AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click ... read more

The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on Wall Street speaking for themselves. The chart below ... read more

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these employee creator programs. Some ... read more

This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website. Restart.run launched in December 2024 by gaming strategy and content ... read more

Paramount, which has a deal to buy Warner Bros. Discovery for $81 billion, has discussed creating an editorial board for CNN to ease fears about its journalistic independence after the merger, The Wall Street Journal reports. California ... read more

AdRoll has launched a ChatGPT advertising pilot to help small businesses, mid-market firms and B2B advertisers determine how conversational AI fits into the customer journey, Marketing Report writes. Companies that participate will receive expertise and support while ... read more

Tubi has formed a new agreement with Gracenote, Nielsen’s meta data business, through which Tubi and Fox One will gain access to improved content discovery and advertising capabilities, Media Play News reports. Tubi will also ... read more

The BBC has hit its highest traffic level in 18 months in July: 1 billion website visits worldwide, an 11% increase YoY, Press Gazette reports. Contributing to this volume were the emergence of the new prime minister, ... read more

The effort is the third year of the brand's "No Ordinary Love" campaign, which tells the stories of real-life couples who met on the platform. ... read more

Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant. ... read more

Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant. ... read more

Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our ... read more

Artificial intelligence may eventually write novels, diagnose diseases and decide what everyone should have for dinner. For advertisers, Jenna Griffith is focused on something considerably more immediate: figuring out when consumers are actually ready to ... read more

AMENIA, NY — Horizon Next, the data and performance marketing arm of independent agency Horizon Media, positions itself against its publicly-traded, holding company rivals  by arguing that the biggest players tend to carry layers of ... read more

The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent. ... read more

"There is little risk that the Act will chill speech," Attorney General Keith Ellison argues in response to NetChoice's bid to block a law requiring cigarette-style warnings for social media. ... read more

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base. ... read more

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base. ... read more

The strongest research-backed pitches use multiple data points to reinforce different aspects of a story, provide additional context, and convey credibility. ... read more

Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses, ... read more

The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner. ... read more

The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing minors under 16 to create accounts without parental permission. ... read more

AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, ... read more

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they ... read more

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they ... read more

Former Disney CEO Bob Iger and venture capitalist Josh Kushner will own a controlling interest sold by Mark Walter. A year ago, Walter bought a controlling interest in the team from the Buss family (Jerry ... read more

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of ... read more

Disney is beginning to look at starting up FAST channels. This comes against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years. ... read more

The triple-header on Tuesday, October 20 - opening night for the NBA season - represents NBCU's intention to air as many prime-time NBA games as its rights deal permits. ... read more

Nexxen has promoted Chance Johnson to president as the advertising technology company seeks to accelerate growth around its unified platform, proprietary data and connected TV capabilities. Johnson, previously Nexxen’s chief commercial officer, will focus on ... read more

Yahoo DSP made its audience marketplace available through two data-driven practices in a partnership announced Wednesday. The goal is to to run more streamlined campaigns, reduce human error, and save time. ... read more

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password.  Meta is ... read more

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger. ... read more

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing ... read more

This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are ... read more

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its ... read more

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more ... read more

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is ... read more

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is ... read more

Trump Media & Technology Group, President Trump’s media company, has signed up 10 customers for a real-time feed of top Truth Social posts, The Wall Street Journal reports. The president regularly shares updates on trade deals, the ... read more