Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To ... read more

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping ... read more

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive ... read more

Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets ... read more

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The ... read more

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broadcasters, One Cup; Handing ... read more

Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a ... read more

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire ... read more

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes. Why the black market scraping economy still wins.  Netflix strikes video licensing agreements ... read more

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a ... read more

The City of Boston has  joined a lawsuit against several social media companies, including Meta, TikTok, Snapchat and YouTube, claiming that their addictive features are creating a youth mental health crisis, NBC Boston reports. “Social media ... read more

Lego, believing that it sometimes pays to show a physical product rather than an image, has transformed Shanghai metro stations with a replica of the new supercar, Technic Koenigsegg Sadair’s Spear, utilizing 4,104 pieces, Creative Blog reports. Most people ... read more

The Daily Wire, a conservative-leaning digital media company, is selling its Jeremy’s Razors brand and Jeremy’s Chocolates, to Boreing Media, a new company founded by former Daily Wire CEO Jeremy Boreing, who left the firm last year, Semafor reports. The ... read more

Velocity, an Israeli startup that develops infrastructure for revenue generation and distribution for AI applications, has generated $27 million  in a seed funding round, CTech reports.  The founders, Tal Shoham (CEO), Amir Shaked (COO), and Nimrod Zota ... read more

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech. ... read more

TikTok's "Discover America" initiative will blend digital and real life collaborations with local creators and businesses across New York, Atlanta, Des Moines, Las Vegas, Denver, and Phoenix and various event dates between now and July ... read more

The new generation ChatGPT voice model tries to attract an older generation with three mature woman in a video explaining how GPT-Live built on a full-duplex architecture enables the model to listen, reason and speak ... read more

DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser. ... read more

Virginia's social media law "dramatically restricts minors' access to 'social media platforms,' curtailing their ability to engage in core First Amendment activities on many websites," NetChoice tells a federal appeals court. ... read more

CANNES, France — Creator content has evolved from unpolished user-generated material into sophisticated prime-time programming, transforming how brands approach storytelling partnerships. Still, brands and agencies are still figuring out how best to connect creators and ... read more

CANNES, France — Three decades after digital advertising disrupted traditional media, artificial intelligence is triggering an equally fundamental rethinking of measurement frameworks, supply chain architecture, and the role agents play in mediating brand-consumer relationships. “If ... read more

Meta Platforms is seeking to block attorneys general from asking a jury to assess penalties of $1.4 trillion, should the jury find Meta liable for violating state consumer protection laws and the federal children's privacy ... read more

Google has introduced "platform properties" in its Search Console to help website owners and creators understand how their social and video posts perform across Google Search and Discover. ... read more

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, ... read more

According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions." ... read more

Sports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result. ... read more

It has been 20 years since TLC's first successful reality-dwarf series, "Little People, Big World," premiered in 2006. ... read more

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during ... read more

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? ... read more

Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on ... read more

At an IAB Europe forecast panel yesterday (July 7), Ian Whittaker — a former City equity analyst who now runs Liberty Sky Advisors — dropped the kind of line that tends to go quiet in ... read more

Related Insights Member Exclusive Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow   Subscribe To Read Read More Criteo is the subject ... read more

Another forecast, another reminder that ad spend is running its own race, economy be damned. This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to ... read more

This story was first published by Digiday sibling Glossy. Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running. ... read more

Meta wrote in a statement issued after a recent BBC investigation found paid ads promoting child abuse on Instagram that it did not "knowingly and deliberately target ads featuring children" and has removed the violating ... read more

Trump Media’s $3.7 billion defamation lawsuit against The Washington Post was thrown out by U.S. District Judge Thomas Barber, the Post reports. The judge granted The Post’s motion for summary judgment, saying that Trump Media “failed to ... read more

Baltimore Public Media and Delmarva Public Media have formed a strategic partnership to expand local journalism across Maryland and the Delmarva Peninsula, WYPR reports. The two organizations will share content, reporting, and resources, but will ... read more

Bloomberg Media will provide content on Muck Rack, a communications platform used by public relations teams, the firms announced, Talking Biz News reports. Bloomberg.com group subscribers will now be able to access Bloomberg reporting within ... read more

Adobe is using its LiveRamp partnership to more directly provide the commerce media segment with its GenStudio content tools, according to an analysis for investors by Yahoo/Finance. The move enriches Adobe’s marketing and creative stack ... read more

Fox, FS1, and digital services posted 30 million average viewers - with another 12 million on Telemundo/Peacock, according to Telemundo. It was the largest Spanish-language U.S. men's team soccer match in history. ... read more

"Social media is addictive and harmful to children," Virginia Attorney General Jay Jones argues in new papers filed late last week with the 4th Circuit Court of Appeals. ... read more

Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents. ... read more

CANNES, France — The advertising industry has gathered on the Croisette once again, debating creativity and whether AI will crush it. Sir Martin Sorrell thinks that’s a distraction from the real story. At Cannes Lions ... read more

Integral Ad Science has appointed Lidiane Jones as CEO, succeeding Lisa Utzschneider who led the company for more than seven years, initiating a leadership transition that reflects how generative AI is intensifying demand for trusted ... read more

Integral Ad Science has appointed Lidiane Jones as CEO, succeeding Lisa Utzschneider who led the company for more than seven years, initiating a leadership transition that reflects how generative AI is intensifying demand for trusted ... read more

Talon was founded in the UK and expanded to the US in 2018. It's been making acquisitions and striking other deals to expand its footprint here ever since. ... read more

Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead. ... read more

X is furthering its efforts to encourage and proliferate more original creator-made videos on the app with a new video editor and recording user interface for iOS users. ... read more

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue ... read more

Playing is ridiculous, especially if you're an adult. Still, it's a real-life sandbox where we learn how to be better people: ... read more

The selection follows a competitive review process that drew 20 agencies/agency partnerships. The client worked with Innocean's David & Goliath for the past 15 years. ... read more

CANNES, France — Brands rushing toward agentic AI implementations face a fundamental obstacle most haven’t solved: the quality and organization of the customer data those agents depend on to function effectively. “The number one blocker ... read more

A new privacy law in New Jersey prohibits operators of websites and online services from selling precise location information and other "sensitive" data. ... read more

Ad features and updates built on AI enhance targeting, bidding, and ad generation for improved ROI. While promising efficiencies, these tools require careful monitoring to mitigate potential platform glitches and competitive linking issues. ... read more

Telemundo had 9.4 million viewers with Peacock at 13.0 million, according to preliminary Nielsen results and Adobe Analytics. NBCU says Total Audience Delivery came in at 23.1 million average viewers. ... read more

The former executive, Di Fei, is appealing the sentence. Several other former WPP employees received shorter sentences for their part in the scheme. ... read more

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences. ... read more

Two classic TV comedies come to mind with the announcement that "Naked and Afraid" will have its contestants stranded on a remote island after being dropped into cold water. ... read more

Direct, digital-access internet TV systems have made set-top boxes irrelevant, as we saw early on with Sling TV, Hulu Live + TV, DirecTV, YouTube TV and others. ... read more

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused ... read more

Raphael de Andreis, CEO Western Europe, will add the CSO remit to his current duties. ... read more

Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect creators with campaign briefs quickly enough to make that scale count. Agency holding ... read more

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses (which are the central satellite bodies that carry a payload or ... read more

Every publisher and media company is asking the same question right now: How do we make AI work for our business? But in the rush to adopt, there’s a foundational question most teams aren’t asking ... read more

Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style ... read more

Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation ... read more

Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping namesake podcast, a ... read more

The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, ... read more

A group of prominent conservative organizations has petitioned the Federal Communications Commission (FCC) to deny license renewal requests from ABC’s eight local television stations, the Guardian reports. The groups, including the Center for American Rights, accuse ABC ... read more

Fox News Media was the leading news publisher on YouTube and in social media during the second quarter, The Desk.net reports. It generated 1.4 billion YouTube video views, topping MS Now (763 million), CNN (511 ... read more

Digital Turbine's APPS advertising platform is gaining momentum in the form of increased advertiser demand, a larger publisher base and AI-driven monetization capabilities, Yahoo Finance reports. The platform connects advertisers, app developers, publishers, wireless carrier and ... read more

The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, ... read more

With "Believing is Seeing," the retailer thinks the store experience will be enough to drive big-ticket spending. ... read more

Criteo has been building its ad business and partner network for years. Two companies - an equity and an investment firm - are now showing interest in taking it over. ... read more

Microsoft is cutting 4,800 jobs - impacting 20% of the staff of its gaming division Xbox, which is expected to be fully restructured, according to a company memo. ... read more

Both agency and client focus on cost efficiency versus growth and effectiveness is "shocking," states the report, from Forrester and the 4As. ... read more

CANNES, France – For years, programmatic advertising has promised efficiency. It has also delivered a labyrinth of acronyms, middlemen, marketplaces and PowerPoint slides attempting to explain all of the above. Google’s Paul Gubbins says advertisers ... read more

The Supreme Court on Tuesday rejected emergency requests to immediately pause a Texas law requiring Google and Apple to verify users' ages and prevent minors under 18 from downloading apps or making in-app purchases without ... read more

"No moderation system can satisfy everyone," NetChoice and others argue in a friend-of-the-court brief. ... read more

For every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as users shift to AI-driven discovery and consumption. The AI prompt provides ... read more

CANNES, France — Most enterprise software sits largely unused. The average user taps into just 5% to 10% of the features in any platform they buy, according to David Steinberg – and that waste, he ... read more

AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work to avoid continuing campaigns that ... read more

By deploying advanced AI tools, Reddit reduced user exposure to spam by 20%, ridding the platform of nearly 2 million fake votes daily, and reduced enforcement time on hateful or violent content from hours to ... read more

By deploying advanced AI tools, Reddit reduced user exposure to spam by 20%, ridding the platform of nearly 2 million fake votes daily, and reduced enforcement time on hateful or violent content from hours to ... read more

Roku has seen rapid growth in viewing and ad revenue, but its business revolves around an increasing benefit from subscription revenues - ad-free and otherwise. ... read more

Less than a week after announcing plans to spin off NBCUniversal and Sky plc as a separate publicly traded company, Sky this morning announced a deal to acquire the media and entertainment operations of the ... read more

A racial slur threatens to mar the highly anticipated Peacock series "The Five Star Weekend," but the show nevertheless has "hit" written all over it. ... read more

Adapted from a bestselling 2023 novel of the same name by Elin Hilderbrand, "The Five Star Weekend" TV series has "hit" written all over it. ... read more

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await ... read more

For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete ... read more

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await ... read more

Projected to take in $80 million to $95 million, 'Minions & Monsters' opened to the lowest box office of the franchise's seven editions. ... read more

Two summers ago in Paris, the advertising industry ran an experiment in public. The 2024 Olympics became the first Programmatic Games, and the results settled a debate that had been dragging on for a decade.  ... read more

The Great Convergence  Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former ... read more

Happy 250th Birthday, America! As one of three host countries of the 2026 World Cup, you received a bit of a gift from the U.S. Men’s National Team, which is on to the round of ... read more

Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search. In recent months, they’ve become aware that AI search responses aren’t just a user touchpoint ... read more

Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” was named one of Time’s 100 most influential creators of 2025. He was early to CTV, early to the interview-as-spectable creator format, ... read more

Halfway through 2026, the state of streaming underlines just how dependent the category has become on big, personality-driven creators.  Streaming platforms like Twitch and YouTube Gaming were designed to showcase video games, but they’ve become ... read more

Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most of the clients they work with, they’re ... read more

The First Amendment is a deeply cherished right, but in the last week alone, secret DOJ subpoenas came to light that have targeted reporters at The Washington Post and The Wall Street Journal while “simultaneously, ... read more