Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ... read more

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger. ... read more

Media accounted for 46% of WPP's second quarter revenue, the first time the holdco broke it out that way. ... read more

CEO Cindy Rose said results were in line with expectations and that the sequential improvement shows that the company's turnaround plan (known internally as "Elevate 28) is beginning to deliver. ... read more

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a ... read more

"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. ... read more

Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated. ... read more

The participants represent four demographic groups pairing up in various combinations - Gen Zers, millennials, Gen Xers and baby boomers. ... read more

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.  Some of these agents will be simple workflow ... read more

Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up ... read more

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. The markdown debate Business Insider names CEO, how three publishers ... read more

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad placement, at ... read more

Employee creator networks are the new creator networks.  Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance ... read more

This story was first published by Digiday sibling Modern Retail. Kroger has made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots. Last week, Kroger launched ... read more

Senator Alex Padilla (D-Calif.) has introduced a bill in response to President Trump’s launch of a paid service for early access to his Truth Social posts, edhat reports. The Stop Corrupt Trading Act would prohibit ... read more

Cumulus Media is conducting a new round of layoffs, affecting both sales and programming employees, as the firm moves toward a formal exit from bankruptcy, Radio Ink reports. This mirrors other industry layoffs, including one by iHeartMedia this summer ... read more

News Corporation achieved record fiscal 2026 revenues of $9.03 billion, the company announced in a filing with the Securities and Exchange Commission, PPC Land reports. In addition, the company reported Q4 revenues of $2.11 billion, an 11% ... read more

BMW owners have complained in internet forums about “pop-up” ads promoting the German brand’s involvement with the new movie "Spider-Man: Brand New Day," TechRadar reports. “The Festive App in the BMW operating system is designed to provide customers with optional ... read more

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by ... read more

In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the ... read more

At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney. ... read more

It's been nearly three years since Musk sat on stage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he has since lost two-thirds of his ad biz. ... read more

Snapchat's Ads MCP server integration is now live, allowing advertisers to seek agentic campaign advice by connecting their preferred third-party AI-powered tools to the company's ad platform. ... read more

The appointment was effective July 31 and Kaplan's committee appointments will be made at a later date, according to an SEC filing. ... read more

Marketing has gotten very good at finding customers. But it's not so good at keeping them. Here are three moves that can change that. ... read more

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users' ages and obtain parental consent before allowing anyone under 16 to create or maintain an account. ... read more

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users' ages and obtain parental consent before allowing anyone under 16 to create or maintain an account. ... read more

While SpaceX's most recent earnings report barely mentions X, it is clear the company's ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022. ... read more

While SpaceX's most recent earnings report barely mentions X, it is clear the company's ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022. ... read more

The Senate Commerce Committee on Wednesday advanced a package of online safety bills, including the controversial Kids Online Safety Act, which would require social-media platforms to use "reasonable care" to avoid harming minors. ... read more

A shakeup in Google's AI division has prompted one of its chief scientists and other AI colleagues to leave and create a company Google will invest in. ... read more

PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents. ... read more

Blankspace is serving ads to AI agents in real time, right as someone asks a question, almost like a live auction. ... read more

To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: ... read more

Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows. ... read more

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete. ... read more

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete. ... read more

Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time. ... read more

Pre-tax profits jumped more than 80% - largely the result of cost cuts - while reported revenue fell 6.2%. The firm downgraded its organic growth outlook for the full year. ... read more

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion. ... read more

The E.W. Scripps Company is cutting 268 positions while it pursues a 24/7 streaming model, TVNewsCheck reports. Adam Symson, president and CEO, announced the news in a memo to the staff on Tuesday. The firm ... read more

Stellantis Global CMO Olivier Francois tells "Marketing Daily" that drone shows are "a bold new creative canvas." ... read more

The documentary alleges that some of the illegal wildlife merchants' best customers have been big-city zoos, including the National Zoo in Washington. ... read more

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion to $40.4 billion, according to industry estimates. ... read more

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon ... read more

With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to ... read more

Pinterest's earnings report shows a solid second quarter as AI remains at the forefront of its ad and consumer-facing investments, with CEO Bill Ready calling AI "a clear accelerant" for the business. ... read more

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely ... read more

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. ... read more

New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and how it’s made, to emerge. Bennie Reed, co-founder of This Will Be Good, ... read more

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series. Q&A The creator economy’s programmatic problem Disney+’s planned ... read more

Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation. That’s the read, anyway, if a ... read more

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

David Hoffmann, the billionaire owner of the St. Louis Post-Dispatch, is planning to purchase Audacy’s St. Louis stations, including the news station KMOX (104.1 FM), St Louis Magazine reports. This is one of a few deals that ... read more

As predicted in prior reports, Hearst has signed a deal to acquire Disney’s 50% stake in A+E Global Media for $1.2 billion in cash, Variety reports. A+E Global Media is the parent company of Lifetime, History Channel, A&E Network and other assets. ... read more

OpenAI and its Statsig subsidiary will pay $3.2 million to settle Justice Department charges that they favored foreign workers and discriminated against U.S. job applicants, Reuters reports. The complaint alleges that the companies obtained temporary ... read more

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. ... read more

During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.  The post Paramount Skydance Insists The WBD Merger Will ... read more

AMENIA, N.Y. — Artificial intelligence may be churning out marketing insights faster than a coffee machine at Cannes Lions but Anita Patil-Sayed isn’t ready to hand it the keys just yet. Speaking with Beet.TV contributor ... read more

CANNES, France — You probably know those crackling fireplace videos on YouTube. The CPM is dirt cheap, the reach is massive, and absolutely nobody is watching most of the year. It’s the perfect illustration of ... read more

CANNES, France — This summer, artificial intelligence generated more content than humans for the first time — a milestone that most media companies view as a threat but that 1440’s CEO sees as a significant ... read more

The latest update to Jellyfish's strategy builds on a belief that ads should become part of every AI campaign across channels to touch all media. It's thought that AI understands the brand, its products, and ... read more

The latest update to Jellyfish's strategy builds on a belief that ads should become part of every AI campaign across channels to touch all media. It's thought that AI understands the brand, its products, and ... read more

"Dreamina Seedance 2.5," the latest generation of ByteDance's AI video model, is designed to provide advertisers with a bigger canvas for their native AI-generated video ads. Building on previous Dreamina releases, Seedance 2.5 was made ... read more

Creators who are chosen can use production spaces to record podcasts, film documentaries, produce music, and develop other original content. ... read more

Independent ownership of Chrome "would open the distribution channel Google controls and allow Chrome to serve browser users when it makes privacy decisions," Public Knowledge says in a friend-of-the-court brief filed with the D.C. Circuit ... read more

People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic. In a company earnings ... read more

An injunction banning Perplexity's shopping agent from Amazon "would impair consumer choice and needlessly limit development of a nascent technology," the 9th Circuit Court of Appeals said Tuesday. ... read more

Our media menu has been optimized to the extreme by algorithms. Public radio has resisted this trend, adding serendipity to a mix curated by humans. ... read more

As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions. ... read more

Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone. ... read more

Four original streaming shows made the top 20. Sixteen of the top 20 streaming aired programs in the first half of the year started out their journey on national TV networks. ... read more

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations. ... read more

Global household appliance marketer SharkNinja has appointed WPP Media to handle its media account in India.  Agency Wavemaker will lead the brand’s end-to-end media strategy, planning and investment across digital and offline channels. ... read more

CANNES, France — The company that invented the soap opera is now modernizing it for vertical video and grocery store screens. Procter & Gamble has partnered with Albertsons Media Collective to launch “Rico’s Tacos,” an ... read more

CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner. “Consumers’ expectations are ... read more

CANNES, France — AI may be moving at warp speed but Ted Flanagan, vice president of customer success and solution engineering at LiveRamp, thinks marketers should resist the urge to chase every shiny new model. ... read more

Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad ... read more

If cannabis producers and retailers were ever to start producing TV commercials, what would they look like? ... read more

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models ... read more

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media's new forecast. ... read more

What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting to look for targets beyond the traditional ... read more

After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But the Backrooms and A24 copyright show there could ... read more

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last month ... read more

Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain. Now, agencies are increasingly throwing their hats in the ring to own more ... read more

The second-quarter earnings call period is often seen as a reprieve from the traditional summer slowdown, for news junkies at least. If nothing else, it’s an opportunity to pore over the books and try to ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

TikTok has agreed to settle three lawsuits filed by young people who allege that social media platforms are designed to be addictive and harm their mental health, Reuters reports. These cases are among thousands of ... read more

Myspace, the once-popular social media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which ... read more

Myspace, the once-popular social-media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which there ... read more

UK and U.S. consumers spent nearly 11 hours a day consuming media, sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS reports. Gen Alpha, those in the ... read more

Midwich and Resi Media have formed a strategic distribution partnership in which Midwich will service as Resi’s U.S. distribution partner, Commercial Integrator reports. The deal expands access to Resi’s solutions through Midwich’s systems integrators and value-added resellers across the country. Resi ... read more

"Apple is likely to wait until 2027 to unveil its own take on smart glasses," according to Mashable. ... read more

Snap's second-quarter earnings report was strong, showing significant increases in ad revenue, cash flow, and Spotlight video engagement, yet struggles to add users in key business markets, including North America and Europe. ... read more

Many businesses are undermining state privacy laws by not honoring "Global Privacy Control" signals from consumers when their IP addresses indicate they're not physically present in the state. ... read more

It will yield $70 billion in media agency review activity - up from a normal annual average of $16 billion - according to an analysis by ID Comms. ... read more

Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app's Spotlight video feed, as the ongoing battle between social platforms and "AI slop" continues, ... read more