Advertising Perspectives
Marketing and ad tech, in perspective.
Our analysis of marketing and advertising technology, alongside a live feed of the stories moving the industry, and a searchable archive of over 100,000 articles.
From the blog
- The Cookie That Wouldn’t DieIn 2024, one in every 25 ad tech stories we collected was about the death of the third-party cookie. A year later almost nobody was writing about it. The cookie didn’t die. The story did.
More from the blog
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Retail Media’s Decade: From Footnote to the Third Wave of Digital Advertising
In 2017, retail media barely registered in the trade press. By 2024 it was one of the biggest stories in advertising, and by 2025…
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Header Bidding Was the Last Revolution Publishers Won
In 2017, header bidding was the most talked-about technology in ad tech. Within a few years it had nearly vanished from the headlines. It…
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Agentic Advertising: What Happens When AI Agents Buy, Sell and Shop?
In 2024 our archive had six stories about AI agents. In 2025 it had 127. Under the hype there’s a real shift: software that…
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Walled Gardens: The Decade-Long Argument That Never Ended
In 2017 the question was whether anyone could break the Google-Facebook duopoly. A decade later the walls are still up, and there are a…
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Chatbots, Blockchain, the Metaverse, AI Agents: A Decade of Ad Tech Hype, Measured
Every few years, advertising finds a new technology it can’t stop talking about. We counted the headlines. The curves look almost identical, and so…
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How Dynamic Ad Insertion Works, Revisited: What Changed When Streaming Became Television
In 2018 we wrote an explainer on dynamic ad insertion. The plumbing we described held up. What changed is the scale it now runs…
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A Decade of Ad Fraud Headlines: Did Anything Get Fixed?
In 2017, ad fraud was one of the biggest stories in advertising. By 2024 it barely registered. Some of that is because the industry…
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Snapchat Was 2017’s Hottest Ad Story. What Happened Next?
In 2017, Snapchat showed up in 637 of the stories we collected. In 2024 it showed up in 11. The company didn’t disappear. It…
- TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
- How a sports betting creator drove 200 million short-form views of his podcast
- Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
The Feed
- IAB unveils framework for measuring AI’s part in conversions
- Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
- Should you invest in a loyalty program?
- IAB Releases AI-Era Attribution Blueprint, Giving the Industry a Shared Way to Account for AI’s Role in Purchases
- Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
- Retailer data can sharpen social. It can also inflate the bill.
- Captify Reveals – 670% Surge in UK Shoulder-Season as AI Drives Brits to Swap Summer for Autumn
- The latest AI-powered martech news and releases
- Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic
- Fetch trades views for rewards with brand-backed holiday microseries
- AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, anuncia sus avances del tercer
- Connecting with shoppers when the buyer Is not human by Optimove
- Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad
- Azerion-DAIVID Partnership Makes Ad Targeting Emotional, Increasing Performance by 43%
- Religious Broadcasting's Localism Paradox