Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its ... read more

CANNES – The Cannes Lions International Festival of Creativity has spent decades evolving from an advertising awards show into something closer to a temporary city-state for marketers, creators, platforms, consultants, athletes, musicians and anyone else ... read more

Dept doesn’t want to sell marketers AI tools. It wants to sell them growth. That’s the pitch, anyway, and it comes with a deliberate sacrifice: the agency won’t charge for the tech layer of its ... read more

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post ... read more

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, ... read more

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of ... read more

You Down With DBE? There’s a new type of DSP  But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and products like Comcast-owned Universal ... read more

Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has — more or less. Meta at the Plage Barrière Le Majestic. Amazon at its ... read more

As it has done many times, Omnicom Media is hitting the Croisette with a series of partnerships and collaborations that it will roll out over the course of Cannes Lions, all with a thematic bent. ... read more

It all started with a single slide.  Sport Beach kicked off as Stagwell’s beachside activation at the 2023 Cannes Lions festival but has since grown into a standalone business unit in the challenger holding company ... read more

AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and tools to influence ... read more

Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is using influencer marketing agency Billion Dollar Boy’s “Social Hubs” — ... read more

Containerization is suddenly everywhere in ad tech conversations. PubMatic just launched Decision Fabric, Index Exchange has had Index Cloud in market since spring and a raft of smaller players are scrambling to position themselves around ... read more

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was ... read more

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I ... read more

The biggest screen in the house has dominated advertising for generations. Now Vizio wants to turn that screen into something more: a storefront, a data platform and a gateway to measurable outcomes. That is the ... read more

The United Arab Emirates has set a minimum age requirement of 15 for access to all social-media platforms operating in the region, while requiring the platforms to verify users' ages. ... read more

A federal appellate panel ruled that Ohio can enforce a law that restricts teens' ability to use social media platforms. ... read more

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. ... read more

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. ... read more

Washington state's highest court has upheld Meta's $35 million fine for violating a law requiring requiring online companies to disclose detailed information about political ads. ... read more

If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis' parody video highlights what's broken. ... read more

The Knicks' sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team's valuable team jersey patch sponsor is Experience Abu Dhabi. ... read more

That's according to agency researcher COMvergence, which has issued its full-year 2025 Global Billings and Market Share Report. ... read more

The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits. ... read more

Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own -- not yet, at least. ... read more

Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock, ... read more

Five major publishers are participating in the rollout of an updated white-label search bar and ad format built for how people now search and discover information using questions rather than keywords. ... read more

Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Cannes-Can appeared first on AdExchanger. ... read more

Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product ... read more

Marketers are nervous about agentic media buying. WPP is betting governance is the answer.  Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium ... read more

Scott Fenton has a man bun, tattoos, and a Travis Scott sneaker collection visible over his shoulder on Zoom calls. He is also, improbably, the brand director of Chelsea Football Club — a role that, ... read more

OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader. L’Oréal is the latest to strike a deal, this week unveiling a partnership to give ... read more

Ahead of any given Cannes, at 7:49 a.m. a villa is being checked for internet speed. Thirty minutes away at the airport in Nice, a flight has just landed, while a driver is already working ... read more

Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system, powered and empowered by AI.  The ... read more

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, ... read more

Fanatics Sportsbook recently adopted a different approach to its performance marketing, especially on CTV, after experimenting with ad tech outfit Cognitiv, which led it to move toward a more system-led approach.  For years, performance marketers ... read more

Fox Advertising has formed a strategic partnership with Toonstar that will allow marketers to connect with audiences with digital-first animation, Animation Magazine reports. The arrangement will be showcased next week at Cannes Lions. The deal ... read more

The camera company debuts its "Summer Is Analog" campaign with a Coney Island billboard. ... read more

Penske Media, which owns Variety, The Hollywood Reporter and other publications, is acquiring Vox Media sites that were left over when James Murdoch purchased New York Magazine, Vox Media, and the Vox podcast network from Vox for ... read more

Proximity Media, Ryan Coogler’s company, has signed a deal with Netflix to develop series, Deadline reports. It happens as Coogler’s five-year agreement with Disney has ended and is seen as a blow to Disney. “We started Proximity ... read more

DoubleVerify has launched a platform that it says will allow advertisers to measure media quality signals across the LinkedIn Audience Network (LAN), Demand Gen Report writes. These key signals include invalid traffic, viewability, brand suitability and intended ... read more

Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post ... read more

Meta is focusing on making as many on-app experiences shoppable as possible, bringing new live video ads, expanded affiliate partnerships and enhanced checkout processes via the use of virtual credit cards. ... read more

Texas "has attempted to age-gate internet use," a broad coalition of outside advocates and think tanks argue in a friend-of-the-court brief urging the Supreme Court to block Texas's restrictions on app downloads. ... read more

Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would ... read more

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and ... read more

The Yahoo "Agent Network" is an open framework that connects advertisers with AI-powered agents from 23 tech partners to automate audience targeting, creative development and campaign measurement. ... read more

The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux. ... read more

Alex Boras, president of Blis U.S., part of T-Mobile Advertising Solutions For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals — the ... read more

Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku ... read more

Snapchat has announced AI-powered updates that focus on campaign setup, creative development, shopping, creator partnerships and conversational experiences between brands and the app's users. ... read more

Index Exchange must face a claim that it violated the federal wiretap law by intercepting information about a web user's activity on the site BibleGateway.com and sending that information to the Chinese e-commerce company Temu, ... read more

Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volume growth for its FAST network, Tubi. ... read more

Matt Wasserlauf, CEO, Blockboard For years, the advertising industry had a convenient villain: fraud. It was real, it was measurable and it gave everyone something to blame when performance fell short of expectations. Brands hired ... read more

Google released an AI assistant for publisher ad teams in beta to troubleshoot campaigns and eliminate repetitive tasks that require human labor and delay business shifts. ... read more

 There’s a quiet sorting happening in the advertising industry right now. On one side are agencies grinding on price, watching talent walk out the door, wondering why clients treat them like vendors. On the other ... read more

Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing. ... read more

It's the latest in a series of partnerships, alliances and other pacts that the two companies (or their parent firms) have signed over the years. ... read more

Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates. ... read more

Brands winning on sustainability are highly selective about what they communicate and how they prove it. ... read more

With two series coming one after the other, thriller author Harlan Coben is having a moment on TV. ... read more

According to the company, Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time across multiple channels simultaneously." ... read more

The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount. ... read more

Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup. ... read more

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing ... read more

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its ... read more

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles? ... read more

Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.  Germany’s BCN, the joint-venture commercial arm of three major ... read more

The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday.  AdExchanger will be on the ground in Cannes (on the beach, rather, or La ... read more

This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new ... read more

As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes. Yahoo DSP has today unveiled a new Agent ... read more

In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics ... read more

Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast. “The Daily Brief,” uses a combination of summaries submitted by writers into ... read more

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to MediaPost as a "brain" that ties together a variety of AI-powered ... read more

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to MediaPost as a "brain" that ties together a variety of AI-powered ... read more

Marketers spend endless hours debating audience targeting, measurement and attribution. According to Cara Lewis, evp and U.S. head of agency at TelevisaUnivision, many of them may be missing half the room while doing it. Speaking ... read more

Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama ... read more

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS ... read more

Social platforms are allowing users to personalize their algorithms with the help of artificial intelligence, TechCrunch reports. Apps such as Threads, Instagram, and TikTok have introduced tools that let people train their own algorithms and influence what appears in their ... read more

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware ... read more

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware ... read more

"The very purpose of the extension plaintiffs downloaded was to track their browsing," a U.S. District Court judge wrote in a ruling dismissing a lawsuit against PayPal's Honey. ... read more

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about the role played by AI in their professional field. ... read more

Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager hub and adding a new AI model for its Performance+ ad suite to evaluate a broader set of creative while identifying the variant most ... read more

In his new role, Hill will lead FutureBrand globally, effectively succeeding Nick Skyes, the former global CEO who left the agency late last year after a reorganization. ... read more

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change ... read more

Microsoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the web. ... read more

Attorney General Liz Murrill says Louisiana's law merely regulates minors' "commercial transactions" with social media companies. ... read more

Tech mania is making us forget how to speak like human beings. ... read more

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. ... read more

Generative engine optimization is challenged by the lack of a mature measurement infrastructure, with optimization key to AI search visibility. GEO is the process of organizing and optimizing digital content so it is more easily ... read more

The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ... read more

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a ... read more

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context ... read more

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, ... read more

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic ... read more

The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America. ... read more

Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career ... read more