TikTok is prompting users with the ability to "Choose someone you trust to manage your account after you pass away" - naming a "legacy contact," according to various screenshots shared by app researchers on Threads. ... read more

New Zealand has become the latest country to introduce a bill banning younger teens from a range of social media platforms and AI companions in response to addiction concerns. ... read more

CANNES, France — The advertising funnel is collapsing – and delivery apps are catching the debris. That is the argument emerging from commerce media executives who say platforms like Uber and Uber Eats are becoming ... read more

AMENIA, NY – After spending up to two years building and testing its generative artificial intelligence platform, Mondelez International is ready to serve it to more brands and markets. Unlike a cookie, however, the technology ... read more

AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan ... read more

CANNES, France — Marketing, like politics, is local. But it’s easy to forget that digital advertising’s promise of scale and efficiency tempts global brands into treating international expansion as a copy-paste exercise that transcends borders. ... read more

Metz is Meta's latest notable AI hire as the company carries out its three-year plan to spend over $600 billion in the U.S. on the development of AI superintelligence. ... read more

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines ... read more

The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it is vs. other issues. ... read more

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across ... read more

Regal Entertainment Group says it is adding to its monthly membership options - Regal Rewards+' - which offers more flexibility. The price is in line with lower-cost premium streamer options which include limited advertising in ... read more

TLC is putting on the pounds on Tuesday nights with the return of a ton of content. ... read more

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what ... read more

Netflix, which has more than 325 million subscribers across the globe, may market third-party streaming services on the platform, Media Play News reports. It adds that NBCUniversal’s Peacock service and Fox’s upstart Fox One platform are ... read more

Sony Music has filed suit against the Kroger Co., alleging that the retailer used its sound recordings in social media ads without permission, Music Business Worldwide reports. Sony claims it has discovered at least 392 ... read more

Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis.  What started as ... read more

Subscribe: Apple Podcasts • Spotify Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation ... read more

X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of their creativity and expertise, ... read more

Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect of cutting web traffic to ... read more

Observers hope adland won’t repeat past mistakes, especially as it looks to develop standards for measuring how ads will work in LLMs, many of which are set to become the primary means of accessing information. ... read more

This story was first published by Digiday sibling Modern Retail. By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that ... read more

Trump Media’s Truth API service now has paying customers numbering in the “mid-teens,” compared to 10 roughly two weeks ago, Kevin McGurn, interim CEO of Trump Media and Technology Group, said on Monday, Quartz reports. ... read more

Karen Attiah, a columnist fired by The Washington Post over social media posts following the killing of Charlie Kirk, has been ordered reinstated by arbitrator Sarah Miller Espinosa, Associated Press reports. The arbitrator also ordered that Attiah, ... read more

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain. ... read more

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain. ... read more

Using X's new Model Content Protocol Server, advertisers can now create and edit campaigns with their preferred third-party AI-powered tools on the platform. ... read more

Using X's new Model Context Protocol Server, advertisers can now create and edit campaigns with their preferred third-party AI-powered tools on the platform. ... read more

A divided federal appeals court on Monday rejected Virginia's request to enforce a law requiring social platforms to prohibit minors under 16 from accessing social media for more than one hour a day without parental ... read more

"Absent prompt relief from this court, Meta will have to fundamentally transform its services," the company says in a request to prevent California from enforcing a law prohibiting platforms from algorithmically recommending posts to minors ... read more

Nardone, who is credited for placing the first paid internet ad in 1994, estimates search referrals, which drove most of the traffic to publish sites, have dropped from 70% of visits for many publishers just ... read more

The suit claims the combined marketplace share of cable TV networks will give the company a 34% share of cable TV viewership. ... read more

By the time a sales representative gets a meeting, the buyer may already know the competitors, product limitations and approximate price. ... read more

Six former child stars from '90s TV hits are coming to HGTV this week in a competition to renovate '90s homes and bring them into the 21st Century. ... read more

Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause across its latest models, temporarily ... read more

As agentic commerce promises to further ease the friction that still hinders online shopping, earning consumers’ trust is the foundational factor that will determine greater adoption. Still, consumers’ embrace of agentic commerce may actually be ... read more

When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the ... read more

AMENIA, NY – The display advertising ecosystem is massive, mature, and moves a lot of money. It also has a problem: most of what fills it doesn’t move. That gap between display’s scale and video’s ... read more

Does AI deserve personhood? And is the software driving your daily computer efforts lobbying you to vote in favor of its economic survival? ... read more

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the ... read more

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the ... read more

CANNES, France – Global sporting events offer brands a chance to reach massive audiences, but getting noticed can feel like trying to hail a taxi outside the stadium after the World Cup final. Lucy Markowitz, ... read more

When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad ... read more

What does it mean for brands and creators following and optimizing citations in AI engines as rules and metrics change? ... read more

Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO ... read more

The deal resolves charges that TikTok allowed children 12 and under to bypass a "Kids Mode" setting that would have restricted data collection. ... read more

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and ... read more

Vertical media is expected to generate $150 billion in revenue in markets outside China, a 42% gain YoY, according to a study by Owl & Company, Variety reports. Of that money, $131 million will come ... read more

Stars and Stripes was rocked on Friday when the Pentagon fired the publisher, Max Lederer, and the editor in chief, Erik Slavin. Lederer had announced his retirement last week, The Associated Press reports. Also dismissed was ... read more

Legislators are taking aim at employers that advertise “ghost jobs” -- positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies ... read more

Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMaxxing? appeared first on AdExchanger. ... read more

What a time to be a holding company CEO. You’re either the charmer who lands big clients then waltzes off to the next pitch to sprinkle your fairy dust (Arthur Sadoun), or you’re the wily ... read more

Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying to fix that. A new framework, ... read more

This article was first published by Digiday sibling Modern Retail. When and how to use AI in advertising imagery is proving to be one of the biggest questions facing marketers this year. For some brands, ... read more

OpenAI’s enterprise ambitions have found a new target: ad teams.  The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. ... read more

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in. Marketing execs have long since rallied around industry buzzwords like authenticity or community. From ... read more

To Nexxen has launched new standardization tools that will allow advertisers to activate campaigns quickly across more than one original equipment operator (OEM0, AdExchanger reports. Last year, Nexxen started making native home screen ads programmatically available through ... read more

CANNES, France — The gap between product discovery and purchase represents billions in lost sales for consumer brands. Creators spark interest, but interest fades fast without reinforcement. That problems is the focus of a new ... read more

CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands ... read more

This email is how one knowledgeable source sums up one of the weirdest -- and most ironic -- of multiple "enhancements" Nielsen unveiled late last week for measuring the new TV season. ... read more

"Mallard's departure comes as the company restructures its approach to consumer marketing," according to Social Samosa. ... read more

Snap must face content creators' claims that it wrongly scraped YouTube videos to train generative artificial intelligence models that can create videos from texts or images, a federal judge has ruled. ... read more

"The fact that Sony has never publicly disclosed this information, and Plaintiff's refusal to name his source, strongly indicates that he obtained the information by improper means," WPP stated in its motion. ... read more

"Content posted by friends has become a small fraction of the content that users see on Facebook and Instagram -- less than 15% of posts in Facebook's news feed and 5% on Instagram's feed," Meta ... read more

To explain revolutionary new tech, the company created a 14-month pre-launch odyssey. ... read more

Internal audit details from Sony allege undisclosed markups, shell brokers used as financial warehouses, and missing rebates disguised as principal media buying in China. ... read more

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home ... read more

Fox garnered 2.5 million average viewers. ESPN was next at 1.7 million; then comes MS Now (1.1 million) and Home & Garden TV (723,000). ... read more

"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group. ... read more

Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers into the massive shift when AI agents make purchases on behalf of humans. ... read more

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting ... read more

Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying ... read more

There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes ... read more

Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a ... read more

This story was first published by Digiday sibling Modern Retail. Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors. Walmart has ... read more

It wasn’t that long ago that a brand announcing a creator had taken up an internal role would’ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL’s ... read more

This story was originally published on sister site, Modern Retail. Launched in 2024, toy brand Sticki Rolls first took off through YouTube creators, unboxing videos and trading hauls before growing into a collectible brand and ... read more

The Federal Communications Commission has approved Cumulus Media’s reorganization, the last major obstacle to its emergence from its packaged bankruptcy, Radio World reports. The company filed for Chapter 11 protection earlier this year. Cumuus CEO Mary Berner ... read more

At the 2026 New York International Auto Show, 41% participated in an on-site test drive, with 34% saying the experience made them more likely to consider buying that brand. ... read more

AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net Influencer reports. But 14% say AI-generated content performs worse than human-made, ... read more

Scripps News, the digitally distributed information service., has launched an initiative to give viewers more direct access to reporters, according to Radio & Television Business Report. Dubbed “Connect with Me,” the new effort is moving beyond traditional ... read more

New research from iHeartMedia shows that Gen Z is still attracted to broadcast radio despite perception that it prefers personalized, on-demand audio, Inside Radio reports. “While Gen Z is conventionally thought to want everything on-demand and tailored ... read more

"Range anxiety was never really only about the battery. It's about trust in the system built around it," said Hyundai's Olabisi Boyle. ... read more

"Colorado's Healthier Social Media Use by Youth Act requires social media companies to disclose factual, research-based information to young users about the health effects of their own products," the state argues to the 10th Circuit. ... read more

Among the non-intuitive insights about U.S. TV viewing brought to light: Only 30% of U.S. households are "streaming TV only." ... read more

Conan O'Brien demonstrates he's an active senior as he travels to four more distant locations in the third season of his far-flung travel show, "Conan O'Brien Must Go." ... read more

NAD VP discusses the problem: "An avatar or a virtual persona by its very nature cannot have used a product and experienced its benefits." ... read more

Stewart brings more than 20 years of media investment leadership to the role. Most recently, she has been advising agencies independently on investment strategy, operating model design, and AI workflow integration. ... read more

Stewart brings more than 20 years of media investment leadership to the role. Most recently, she has been advising agencies independently on investment strategy, operating model design, and AI workflow integration. ... read more

New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful? ... read more

A SponsorUnited report also shows 67.3% of WWE's brand partners (35) in 2025 as new brands added to the sport versus the year before. ... read more

A SponsorUnited report also shows 67.3% of WWE's brand partners (35) in 2025 as new brands added to the sport versus the year before. ... read more

"All of plaintiff's claims are barred because she consented to OpenAI's terms of use and privacy policy, which expressly inform users that information about their use of ChatGPT, including their prompts, may be disclosed to ... read more

By Adobe Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales ... read more

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact consumers and marketers alike. ... read more

The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot up 230% to 3,363 in 2025. ... read more

Statista says "live sports piracy" is the fastest-growing digital piracy segment. ... read more

Building on AI Max's "one-click" experiments late last year, Google unveiled new A/B testing tools for search ads using a demo that took ten clicks to execute. ... read more

How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger. ... read more

Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him world famous. ... read more

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets, adjust bids or make consequential ... read more