Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit's advertising API, onboarding AI ad platform Smartly, and introducing asset group capability. ... read more

Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator product tags tied to local merchants. “We’re running a small affiliate ... read more

The Trade Desk has cut its global headcount by about 15% globally, but its vision and mission will remain unchanged as the company maneuvers through turbulent times. ... read more

It's important to remember that publicly disclosed sources of funding can also be used to disrupt political campaigns the same way dark money can. Either has the potential to overwhelm elections. ... read more

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The ... read more

Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic. ... read more

Mr. Spock introduced the phrase “Live Long and Prosper” in the second season of “Star Trek.” And that is exactly what “Star Trek” has done for 60 years, a milestone that is getting a worldwide ... read more

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership ... read more

The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More ... read more

Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even ... read more

Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face isn’t ... read more

Media agencies deploying AI to speed up their planning and buying practices are discovering that the tech won’t deliver savings if it’s left to run by itself — it has to be monitored. As agentic ... read more

Fox TV host Maria Bartiromo abruptly departed the network on after serving for more than a dozen years, Fox announced on Thursday, NPR reports. There was no reason given, but Fox thanked her for her ... read more

Of all earned media generated by 11 brands, 57% was related to the Super Bowl, not to the rest of the schedule, MikeWorldWide found in a study, Sports Business Journal reports. “The NFL is an eight-month platform,” ... read more

Several AI platforms, including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and X's Grok, were hit with an outage on Thursday, PC Magazine reports. ChatGPT’s problems began at around 10:30 a.m. ET, but OpenAI said it ... read more

The cutting off of funding for the Corporation for Public Broadcasting last year will have a long-lasting impact because public television stations support FEMA’s Integrated Public Alert and Warning System, The Hollywood Reporter writes. This ... read more

Online brands may be hit hardest by Google's AI shift, as recent data signals a major disruption in organic product visibility and consistency across platforms. ... read more

The measure, which was opposed by the ad industry, prohibits companies from selling sensitive data unless the information is "strictly necessary" for a product or service the consumer requested. ... read more

Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. ... read more

It feels like déjà vu all over again. The Federal Trade Commission (FTC) and 22 state attorneys general are suing Amazon, the commission announced Monday. The FTC claims Amazon’s ad platform introduced a change in ... read more

Google will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through a weather forecasting model that generates predictions every hour by drawing ... read more

As the National Football League prepares to kick off its upcoming season, TikTok aims to expand the league’s presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content. ... read more

Can platforms that take 70%+ of the money from advertisers' transactions be the "agents" that you'd want to use to achieve your goals? ... read more

X has announced that creators based in the U.S. must now go through X Money to receive payouts in an effort to onboard more users to its recently launched payments platform. ... read more

Washington's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed this week with Justice Elena Kagan. ... read more

Washington State's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed this week with Justice Elena Kagan. ... read more

TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July ... read more

TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July ... read more

AmazonBot - used to index content and gather data to improve Alexa and search results - represented more than 4% of all web visits. ... read more

Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up, but it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business ... read more

At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands. ... read more

Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios. ... read more

Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction. ... read more

Microsoft says it will reorganize its reporting structure from three segments into two: Agents and Infra, and Devices and Consumer. ... read more

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in ... read more

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise ... read more

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest ... read more

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal ... read more

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of ... read more

This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, ... read more

Spot features multiple prominent "bird" mascots sitting down for an "interview" for a fake Netflix documentary. ... read more

Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis Groupe, Seeking Alpha reports. This is serious blow ... read more

IMGE, a GOP media shop, has acquired Direct Persuasion, a Republican advertising and strategy firm, its first full acquisition, Campaigns & Elections reports. IMGE is part of GP3, an umbrella LLC that was created to bring together a ... read more

The Saturday Evening Post’s January issue will be its last in print, The New York Times reports. Joan SerVaas, president and publisher of the Post, announced the turn from print in a letter to the magazine's 50,000 subscribers in the ... read more

The Local Media Consortium (LMC) has launched an initiative to help local media companies implement artificial intelligence strategies, Inside Radio reports. The program is designed to help publishers improve operations and their business performance and long-term sustainability. ... read more

CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those ... read more

CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks ... read more

AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology ... read more

Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest. ... read more

Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest. ... read more

Plonchak has been elevated to the new role of Chief Growth & Corporate Strategy Officer and Singh has been upped to Chief Financial & Operating Officer. Both roles are new. ... read more

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April. The post Google Won’t Have To Break Up Its ... read more

"LLMs are already helping researchers across fields achieve major breakthroughs," the Department of Justice argues. "Constraining LLM development under a misunderstanding of fair use doctrine would thwart such creative and scientific progress while hindering American ... read more

We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to break down. ... read more

When OpenAI began testing ads for users on both free and paid versions, it met almost instantaneous backlash. ... read more

The goal is to help brands create personalized offers and increase redemptions - and solve a major challenge with loyalty programs, David Kristal, CEO of Augeo, told MediaPost. ... read more

While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools. ... read more

Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law, said Wednesday. ... read more

Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses. ... read more

Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses. ... read more

Major sports TV events helped boost overall sports betting as well as the loosening of legal restrictions around wagering in many states. ... read more

We want to stop. To quiet the noise in our heads. To resist the urge and fight the impulse. To walk away without regret and longing. We are in a cultural moment when quieting cravings ... read more

Google now wants users' memories and chats imported from other chatbots into Gemini. This will have a substantial impact for advertisers. ... read more

Jeremy Miller's last day on the job at Dentsu was Aug. 14, but he will be sidelined during a "notice period" that extends through the end of the year. ... read more

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment ... read more

Publicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him. ... read more

It was a question that even stumped Gemini: Who is the actor in the Chase commercial who is beleaguered by non-human gadgetry until he enters a Chase branch? ... read more

California Democrats have passed more than two dozen bills in the state legislature to control artificial intelligence (AI) and regulate the use of social-media products by minors, NBC News reports. One bill would prohibit the ... read more

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV ... read more

Korea-based Samsung has been hit with a false-advertising lawsuit by TCL, a Chinese consumer electronics company, in the U.S. District Court for the Central District of California. The suit alleges that Samsung “took a cheap, ... read more

Tech companies and other types of advertisers are diligently working to include a human element in their ads. For instance, Anthropic launched an ad for Claude earlier this summer. It asked the question, “What if we ... read more

You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the ... read more

Three podcast and audio industry veterans — Andy Goldsmith, Mike Wooller and Craig Eastwood — have launched Everywhere, a new company that plans to sell audiences across podcasts, video, social media and other platforms, Podcast News Daily reports. The ... read more

A generation of content creators is growing up, and so are the brand deals they’re being offered.  A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” ... read more

This story was first published by Digiday sibling Modern Retail. Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 ... read more

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube ... read more

Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, Android dipped to 15% and iOS came in at 6%. ... read more

The firm, part of Stagwell's Marketing Cloud division, offers services including audience quantification, campaign management and media optimization. ... read more

California lawmakers have passed a bill that would prohibit social-media platforms outright from algorithmically recommending content to users under 16. ... read more

California lawmakers have passed a bill that would prohibit social-media platforms outright from algorithmically recommending content to users under 16. ... read more

AMENIA, NY — The advertising industry built itself on the assumption of near-universal consumer addressability. That assumption is yet to be realized. And most of the ecosystem is still catching up to what that means. ... read more

CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the ... read more

AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading ... read more

CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public ... read more

Ad industry groups are urging California Governor Gavin Newsom to veto a recently passed bill that would broadly restrict businesses from selling or sharing consumers' sensitive data -- including precise geolocation information. ... read more

Among the evidence marketing guardrails have gone off the rails: racist Halloween costumes and ads that show violence against women. ... read more

The European Commission has reclassified ChatGPT as a "very large online search engine" and Reddit and Roblox as "very large online platforms" - required to mitigate systemic risks and protect minors. ... read more

Snap has expanded the beta version of its recently launched attribution model to boost campaign engagement for app advertisers by connecting Snap Ads insights to mobile measurement partners for a deeper understanding of overall ad ... read more

The campaign shows how Google's Gemini app saves time by streamlining, automating and simplifying daily tasks, giving people more time to do what they want. ... read more

The campaign shows how Google's Gemini app saves time by streamlining, automating and simplifying daily tasks, giving people more time to do what they want. ... read more

More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising. ... read more

Thus began a project resulting in a new ANA paper, "Influencer Marketing: Reducing Waste and Optimizing Investment." There are parallels with programmatic media: complexity, multiple intermediaries, etc. ... read more

Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk. ... read more

CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks of August overall, according to iSpot, giving CBS/Paramount+ a commanding 13.6% market share. ... read more

The partnership will introduce and launch a dynamic ad unit that updates creative in the Lyft rideshare app during a rider's journey. ... read more

"The outputs of automated systems may become biased if they arise from biased data input or are trained on biased data, or bias may arise due to a biased originating source with no human corrective ... read more

"'The Gentlemen' is a natural fit to showcase Stella Artois' brewing heritage and iconic pouring ritual, and to have Theo James and David Beckham connect those worlds is a treat for fans everywhere," says AB ... read more

Think about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction. ... read more

"This is the first time in my career I've made a campaign without knowing exactly what the outcome would be," says Chief Brand Officer Fernando Merchado. ... read more

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to ... read more