In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can ... read more

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework. In practice, ... read more

As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder to verify what’s real and protect their organization’s credibility in an internet flooded ... read more

When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount ... read more

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of ... read more

The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the data and analytics layer ... read more

Marketers hoping to reach soccer fans at this summer’s World Cup face a dilemma — take the reach of TV at a premium, or consider other options. Sport radio, streaming audio and especially podcasts could ... read more

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 ... read more

MIAMI BEACH, Fla. — POSSIBLE 2026 drew more than 7,500 attendees this week, up from 5,400 last year, as organizers used the event’s momentum to announce an international expansion to Lisbon, signaling ambitions to turn ... read more

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. ... read more

Section 230 of the Communications Decency Act protects Meta from allegations that it helped fuel the Rohingya genocide in Myanmar. ... read more

OpenAI has restructured its partnership with Microsoft, allowing it to sell its AI models across multiple cloud providers. The shift enables the company to build stronger ties with Amazon Web Services (AWS) and other enterprise ... read more

Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of intense polarization, razor thin margins in Congress, and now ... read more

NEW YORK – At the IAB Connected Commerce Summit, Amelia Van Camp, head of agentic commerce at AI firm Mirakl, offered a timely reminder for anyone convinced AI shopping agents are already buying socks, cereal ... read more

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence ... read more

DoubleVerify can proceed with defamation and false advertising claims against analytics company Adalytics over its March 2025 report regarding invalid traffic, a federal judge in Maryland ruled. ... read more

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards ... read more

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  ... read more

WPP Media, which accounts for 41% of "unholding" company revenue, reported the worst Q1 decline: -8.5%. ... read more

Australia seeks to tax Meta, Google and TikTok a proportion of their revenue to pay for news reporters, Associated Press reports. The government released draft legislation that it intends to introduce to Parliament by July 2. ... read more

Content Syndicate, a media distribution and content syndication platform, has appointed Sandra Ditore as chief executive officer,  CityBiz reports. Ditore previously served as senior vice president of client success at the firm. Content Syndicate seeks to broaden its ... read more

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue ... read more

Journalists and press freedoms are under sustained attack across the European Union,  according to the fifth annual media freedom report from the Civil Liberties Union for Europe (Liberties), The Guardian reports. “A healthy, pluralistic media system is a ... read more

The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with an improving trajectory in the second half." ... read more

She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair. ... read more

Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens. ... read more

Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens. ... read more

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still ... read more

As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services — and retail media networks seem to be offering the best brainpower. Digiday ... read more

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a ... read more

If you’re doing well in the eyes of your boss, chances are you’re going to keep your job for at least a little while. But if the goalposts of “doing well” change year after year, ... read more

Many of the journalists who were in the hotel ballroom when shots rang out in an area outside the White House Correspondents' Dinner have been talking about it in the days following the event. ... read more

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to ... read more

Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, ... read more

The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses, with several scaled platforms using this week’s POSSIBLE conference to flaunt their wares. ... read more

Stagwell has picked its dancing partner to shape its approach to agentic media buying.  The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the ... read more

Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without. Though Firefly, the tech firm’s AI tool for content creation, ... read more

The deal will give Wondery exclusive distribution and advertising rights to "The Oprah Podcast" on audio and video. ... read more

MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience. ... read more

MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, transparency and outcomes. ... read more

After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked by China's leading economic planner. ... read more

After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked by China's leading economic planner. ... read more

X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo and video files and create "massive" group chats, according to a ... read more

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel. ... read more

"Video streaming services have become ubiquitous, vastly expanding the amount and types of personal data that can be collected about video viewers," the Electronic Privacy Information Center writes in a friend-of-the-court brief. ... read more

For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision. ... read more

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. ... read more

For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with ... read more

Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner. ... read more

The neuroscientist says: Simulate a brain at whatever resolution you want. It won't be conscious. It will be a very good simulation of one. ... read more

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use. ... read more

Elon Musk's X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violated antitrust law. ... read more

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. ... read more

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. ... read more

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about ... read more

Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens. ... read more

Despite low ad spend and a weak critics rating per Rotten Tomatoes, strong word-of-mouth social-media messaging carried the day for "Michael," which earned the highest domestic launch for a biographical film. ... read more

Cumulus Media Operations has published a playbook for how local advertisers should be using AI, Radio Ink reports. The guide, published through the Audio Active Group, lays out five best practices for using platforms like ... read more

A federal judge has granted a preliminary injunction to Verizon against T-Mobile over “literally false” advertising with regard to pricing, Yahoo Finance reports. The preliminary injunction could influence how carriers frame price comparisons, savings claims and ... read more

Business Insider has announced the launch of Valued, a weekly newsletter providing product picks and shopping advice, Talking Biz News reports. The newsletter is written by Bronwyn Barnes, reviews deputy editor, and edited by Sally Kaplan, reviews executive editor. “Our ... read more

Journalists in Washington, DC are accustomed to chasing stories. But on Saturday night, the story came to them, Associated Press writes. Many ducked for cover as an assassination attempt was made on President Donald Trump. ... read more

If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena wants to make sure it has the tech in place to help advertisers ... read more

During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now activating it ... read more

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first ... read more

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive ... read more

The U.K. media independent has opened a New York City office to service its expanding U.S. client roster. ... read more

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer ... read more

The "TV Blog" has unearthed a negative take on Netflix's upcoming revival of "Little House on the Prairie," the beloved series of the 1970s and '80s. ... read more

LightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming? ... read more

The CEOs of the three largest OOH companies will offer their views on the current state of the market, the challenges and opportunities ahead, and their vision for the future of OOH. And a certain ... read more

AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization ... read more

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech ... read more

Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of it in remarkably little time. They’ve also helped to make social media a ... read more

OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers — or whether they’re participating out ... read more

News UK is turning The Times’ first-party data into a synthetic audience-planning tool for advertisers to plan and test campaigns, as open-web signals fade and CMOs come under growing pressure to prove ROI. Dubbed ... read more

Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.  While the exact ... read more

The military publication will no longer run color comics like Beetle Bailey. ... read more

The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something advertisers increasingly expect to deliver measurable business outcomes. Where brands ... read more

As Beet.TV celebrates 20 years of documenting media’s endless reinvention, Peter Naylor, chief client officer at Nielsen, offered a reminder that the biggest disruption in television didn’t kill advertising. It upgraded it. From its first ... read more

Reports of additional funding from Google come as Anthropic sees demand for Claude Code, the company's coding agent, and a similar $25 billion commitment from Amazon on April 20. ... read more

Reports of additional funding from Google come as Anthropic sees demand for Claude Code, the company's coding agent, and a similar $25 billion commitment from Amazon on April 20. ... read more

"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms. ... read more

"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms. ... read more

The next phase of Taboola's agentic ad system will help performance marketers use machine learning to find and convert consumers that a human might miss or can't reach efficiently. ... read more

In Turkey, lawmakers passed a bill on Wednesday that would effectively restrict users under 15 years old from accessing YouTube, TikTok, Facebook, Instagram, X and other digital media platforms. ... read more

With AaaS, you are selling capability and output. The client is not buying X number of people to work on their account, but a specific service. ... read more

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard ... read more

BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a staff of more than 100 operating in 10+ markets including the ... read more

In advance of the ANA's upcoming Advertising Financial Management Conference in Orlando, I had a wide-ranging conversation with PR Council President Kim Sample, who will be speaking at the event about the intersection of PR ... read more

Consumers reported using AI tools most often for electronic and tech shopping, travel planning, grocery and meal planning, vehicle research and apparel shopping. ... read more

Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use advertising to connect consumers with their businesses, and Yelp plans to ... read more

Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use advertising to connect consumers with their businesses, and Yelp plans to ... read more

"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered." ... read more

Stagwell has expanded its partnership with The Trade Desk to include the DSP’s agentic AI in its media planning and buying, MM&M reports. This will be rolled out in a global, multi-stage effort across the Stagwell agency network. ... read more

Comcast beat Wall Street’s revenue expectations in Q1, adding 5 million paid subscribers, The Wall Street Journal reports. “Legendary February showcased the strength of our Media portfolio, leveraging the unmatched reach of the Milan Cortina ... read more

Andreessen Horowitz has invested in MTS (“Monitoring the Situation), a live-stream-driven platform designed to interpret and place context on rapidly developing news across the internet and the broader media ecosystem, Pulse2 reports. MTS provides steady ... read more

McClatchy Publishing is using artificial intelligence to write entire articles, add real reporters’ names to the stories even if they did not work on them, Straight Arrow News reports, sourcing The Wrap. McClatchy -- which publishes the Miami ... read more

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now ... read more

Now that Warner Bros. Discovery and Paramount Skydance are on the road to closing their merger deal, will there be potholes along the way? ... read more

Comcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" -possibly by Q2. ... read more