Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the causality backward. The customer doesn’t owe the brand loyalty. The brand has to earn it first. “You ... read more

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people occasionally want more information than a rectangle with a catchy slogan can provide. Worse, some consumers ... read more

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach audiences who may never have owned a radio, much less experienced the peculiar pleasure of ... read more

The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals. ... read more

Advertisers will gain a chip next year built for for cloud infrastructures and AI inference, but downstream will offer efficiencies such as processing 40% more AI data using the same amount of electricity. ... read more

A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person space is limited. RSVP by Tuesday Oct. 13 by contacting krichey@thearf.org. ... read more

The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more ... read more

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products. ... read more

"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn. ... read more

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? ... read more

Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was ... read more

Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on Discovery Channel that celebrated the United States of Gluttony. ... read more

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform.  The strategic rationale is clear: Foursquare ... read more

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared ... read more

Many publishers execs say — despite the hype — agentic media buying remains a test-and-learn proposition, rather than a proven source of returns. That caution was clear in Digiday’s conversations with publishers at Advertising Week ... read more

More media planners, creative strategists and CMOs are basing marketing decisions on insights gleaned from the behavior of synthetic consumers. The latest example comes courtesy of Goodway Group, which has struck a deal with data ... read more

At least one CEO wants to talk about advertising. PepsiCo’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe. ... read more

Universities are beginning to formalize the creator economy  In the past year, Arizona State launched a BA in content creation, Stanford introduced a graduate course called Mastering the Creator Economy, and Syracuse opened he Center ... read more

The online ad industry has been burned by Apple before, and it’s feeling the heat again.  Its latest software update cut off some of the biggest companies that track people across the web to target ... read more

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms of advertising. The other keeps it as a distinct vertical defined by first-party ... read more

The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, ... read more

The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, ... read more

Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early ... read more

Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early ... read more

A coalition of labor unions and nonprofit groups have filed a petition with the Federal Communications Commission, challenging the FCC’s recent repeal of its long-time rule that limited consolidation among television broadcasters, Common Dreams reports. ... read more

FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands ... read more

FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands ... read more

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five different answers, six competing acronyms and a request to schedule a follow-up meeting. The industry’s increasingly creative ... read more

Practitioners have already bought in, but the boardroom isn’t quite ready. That may be why creator advertising, despite tripling in value over five years, still struggles to command the same budget confidence as established media ... read more

An Illinois resident is suing SpaceXAI's chatbot Grok for allegedly collecting and retaining faceprints without first obtaining written consent. ... read more

X is expanding its continued effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to prove that the user is a real person. ... read more

X is expanding its ongoing effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to prove that the user is a real person. ... read more

To mark its revamped subscription club, Pret a Manger's one-night-only pop-up will feature a live DJ and serve espresso and matcha martinis. ... read more

Content creators can proceed with a claim that Apple scraped their YouTube videos in order to train generative AI models that convert text to videos. ... read more

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch a new methodology synthetically fusing its ratings panel with first-party data ... read more

The court hearing scheduled for Oct. 14 will determine the outcome of the proposed $10 million sale of Spirit Airlines' internal data to Google to train its AI systems. ... read more

Thinking about my mentor's death led to reflections on the "sea of sameness" danger of the AI race in our industry. ... read more

NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games are averaging 17.9 million, with ... read more

Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. ... read more

Google has tied its in-store coupon project to Google Ads, brings consumers searching for specific products to checkout. ... read more

ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share. ... read more

Skydance management is vowing never to interfere with CNN, but look what happened at CBS News. ... read more

Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local ad markets. ... read more

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across ... read more

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It ... read more

Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared ... read more

The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title.  That was my read after following Advertising Week New ... read more

Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these partnerships helping creators build IP ... read more

The Golden State Valkyries are the WNBA’s youngest team. Since their inception two years ago, they’ve been competing not just on the court but in the boardroom, seeking out sponsorship investments as spending in women’s ... read more

USA Today Co. has joined the long roster of media organizations suing OpenAI for alleged copyright infringement, Forbes reports. The complaint accuses OpenAI of illegally copying hundreds of thousand articles from 19 publications. The purpose: to train ... read more

USA Today Co. has joined the long roster of media organizations suing OpenAI for alleged copyright infringement, Forbes reports. The complaint accuses OpenAI of illegally copying hundreds of thousands of articles from 19 publications with the purpose ... read more

Local radio will benefit from an election-year surge in political advertising, capturing $271.1 million of the total $9.7 billion spend, according to BIA Advisory Services, Inside Radio reports. In total, local radio will hit $12.2 ... read more

Local radio will benefit from an election-year surge in political advertising, capturing $271.1 million of the total $9.7 billion spend, according to BIA Advisory Services, Inside Radio reports. In total, local radio will hit $12.2 ... read more

X introduced a set of AI tools called X Lift inside X during Advertising Week New York, Net Influencer reports. The new tools will allow first-time advertisers on X to turn a website URL into ... read more

Spotify has renewed its connection with podcaster Joe Rogan, signing a multi-year deal for licensing rights and ad sales, The Wall Street Journal reports. The new agreement is similar to Rogan’s prior deal, which provided ... read more

X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "all professional sports" year round, according to a presentation at Advertising Week New York, ... read more

Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, ... read more

Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and to restrict 'addictive' features. ... read more

My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference or principle. ... read more

Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the app's content monetization opportunities for users. ... read more

Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model to get it done while keeping costs under control. ... read more

Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers. ... read more

It allows advertisers to see examples of AI-generated headlines and descriptions before enabling the feature to go live in Search campaigns. ... read more

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched ... read more

The proposed law would mandate disclosure when material generated or modified by AI misleads consumers about the "nature, origin or authenticity of the goods or services being advertised." ... read more

Ironically, the Code and Theory report finds it's because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of why many firms embrace AI to begin with. ... read more

U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for 2028: +7.9%. ... read more

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does ... read more

Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business models of Google, Meta, and Amazon by altering the ways consumers ... read more

Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion. This is not likely to slow down. ... read more

The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks? ... read more

For the second time in less than a year, WARC revised its outlook upward for global ad growth this year and next, and posted its first estimate for 2028. ... read more

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out ... read more

Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt. The post Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt ... read more

This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more ... read more

In case anyone at Advertising Week New York had lost track of why ChatGPt carries ads, OpenAI’s Samantha Jacobson offered a reminder that the company pursued it “so that all of humanity could benefit from ... read more

What publishers once filed under someday now has a deadline, and Apple set it.  With its latest software update, the tech firm started blocking companies that track people who browse the internet to target them ... read more

As social platforms absorb more and more ad spend, marketers wanting to use other channels need to know they can provide the right outcomes if they’re to devise a bulletproof media plan. Heineken has been ... read more

With no shortage of news on media agencies moving forward with agentic initiatives — and Advertising Week has featured several discussions around it — it’s worth asking how they’re dealing with client concerns over the ... read more

When former MullenLowe U.S. CEO Frank Cartagena set out to launch his own creative shop, OK Future, he wanted to test how much generative AI would allow his small agency of four people to punch ... read more

This story was first published by Digiday sibling Glossy As an 87-year-old brand, Revlon needed to do more than just reintroduce itself to a new generation of beauty consumers.  “We needed to reintroduce ourselves to ... read more

The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025.. ... read more

Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify scenes where brands can be inserted, although a show ... read more

Best Buy Ads is expanding its advertising reach through a partnership with LG Ad Solutions, Trading View reports. The arrangement will provide advertisers with access to LG’s connected TV inventory, including its Home Screen, in ... read more

PubX -- a firm that provides agent-to-agent infrastructure for advertising -- has acquired Compliant, a firm focused on media quality and governance, Dealroom reports. The company has also raised $5 million in Series A funding. ... read more

Pennsylvania has joined a small number of states that have passed bills containing AI disclosure requirements for advertisers, the state’s Pasenate site reports. The bipartisan legislation authored by State Senator Nick Pisciottano (D-Allegheny) establishes transparency ... read more

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content or harmful activity." ... read more

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content or harmful activity." ... read more

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is figuring out what all those tools are actually telling them. For Matt Shapo, senior director of measurement ... read more

In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text overlays and captions, or change end scenes. ... read more

CNN, Politico and MS NOW said in a new court filing that banning them from the White House would "substantially interfere" with their ability to cover the administration. ... read more

As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer. ... read more

That was one piece of advice dispensed during an Advertising Week New York session today featuring comedian Trevor Noah and several business-side industry executives. ... read more

"Algorithmically generated personalized feeds are habit-forming, addictive, and cause an array of harms to children," California Attorney General Rob Bonta argues in papers filed Tuesday with the Ninth Circuit Court of Appeals. ... read more

If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant? ... read more

Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is available from a new dedicated website. ... read more

More than 100 media, platform and brand partners - including Amazon, Conde Nast, iHeart, TikTok, People, Spectrum and the NFL - are contributing across channels. ... read more

NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment ... read more

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game. ... read more

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests. ... read more