A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection. ... read more

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. ... read more

Starting Sept. 26, advertisers will have more options to individualize their presence on Threads and Instagram. ... read more

The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading content," the company argues. ... read more

Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations ... read more

"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until ... read more

She will advise C-suite leaders on how best to adopt new technology. ... read more

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared ... read more

A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave ... read more

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics." ... read more

On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s ... read more

Can the company hold on with these restrictions for five years? And what happens after that? ... read more

Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure ... read more

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger. ... read more

This story was originally published on Digiday sister site, Glossy. By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But the ... read more

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore. ChatGPT’s share of prompt volume fell from 70% to 50% between January and June ... read more

Subscribe: Apple Podcasts • Spotify Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom ... read more

Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically integrated advertising stack, the industry is ... read more

Last week, European creator management firm Arcade held the region’s first-ever media upfront in London. It’s a sign of where the creator economy is headed: over the last year, creators have been pulled into TV ... read more

The Alphabet company has been orders to align its data processing practices with GDPR within six months. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

Retail media platform Quartile will support advertising in ChatGPT, expanding its AI-powered ad capabilities into conversational discovery, UniteAI reports. Participating advertisers will gain access to ChatGPT Ads, which has over 1 billion weekly users. The ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

A federal judge on Monday refused to approve a settlement that would have vacated a prior consent decree between the FTC and TikTok. ... read more

Paramount has promised to release at least 30 movies a year, negotiate basic cable fees for Paramount and WBD separately, and establish an independent editorial board for CBS News and CNN. ... read more

The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers command ... read more

CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions ... read more

Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But ... read more

Microsoft has filed a patent application for an 'ad credit' system designed to contextually deliver ads to gaming players during 'stopping points.' ... read more

CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising ... read more

CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the ... read more

CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It ... read more

Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division retaliated against him after he reported what he believed were unlawful ... read more

Measuring daily active users rather than company revenue highlights the emergence of new digital advertising surfaces and reveals the market penetration for the next-generation of ad infrastructure. The report released today tracks how generative AI ... read more

The report, released today, tracks how generative AI is spreading across 147 economies and where adoption is growing the fastest. ... read more

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you ... read more

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce ... read more

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials. ... read more

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials. ... read more

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups. ... read more

Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery. ... read more

A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

That's according to a just-released analysis by agency research firm COMvergence. ... read more

Publishers are sitting on a treasure trove of audience data. But to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s ... read more

If you don't think Trump can destroy America, look at what happened to the brands that carried his own name. ... read more

The 24-year-old franchise based on the zombie video game overdelivered on projections of $40-$50 million. ... read more

A new scoring system will give marketers using Pinterest Ad Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

An AI model concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do. ... read more

Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix? ... read more

The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because they are both built around crime-fighting clans. ... read more

He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes. ... read more

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

This story was first published by Digiday sibling ModernRetail Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” ... read more

What we’re seeing OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more substitutive as they ... read more

The original pitch of retail media networks was to find shoppers while they’re shopping and make the sale. Now that RMNs have accomplished that, they’re trying to convince advertisers (and more of their wallets) that ... read more

For the last three weeks, the drama around Publicis’ (not-so-surprising-in-retrospect) poaching of PepsiCo’s global media business from Omnicom has lingered, mainly because of the impact it’s had on Coca-Cola, arguably one of the best known ... read more

Related Insights Member Exclusive Ad Tech Briefing: The futility of a Google breakup? Subscribe To Read Read More Google’s legal team likely breathed a sigh of relief, or (at ... read more

The Trump Administration decision to ban CNN, MS NOW and Politico from the White House has been condemned by other top media, The New York Timesreports. “No news organization — or person — should be retaliated ... read more

Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ... read more

Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss ... read more

Meta has filed a new legal challenge against Ofcom, the UK’s media regulator, seeking to prevent additional burdens from being placed on WhatsApp and Instragram, The Guardian reports. The firm is appealing the placing of those properties in ... read more

"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was ... read more

Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do? ... read more

CANNES, France — Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and Cannes invitations. Now comes the less glamorous phase: proving that all those networks, ... read more

CANNES, France – Artificial intelligence may someday buy a Super Bowl commercial without breaking into a digital sweat. For now, Google is giving it a slightly less glamorous assignment: figuring out why an ad campaign ... read more

CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. ... read more

AMENIA, NY — Location data earns its reputation as the advertising industry’s most sensitive signal. What Life360 has learned across 100 million monthly active users is that the same data that feels intrusive in one ... read more

Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might ... read more

Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities. ... read more

Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities. ... read more

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. ... read more

A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he used Messenger. ... read more

The law requires disclaimers on negative political ads with AI-generated content. ... read more

If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show? ... read more

Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than $32 billion in revenue. ... read more

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- old who used his father’s already-logged-in Google business account to spend $118,000 on ... read more

When a brand's ads look AI-made, many consumers say they lose trust in it. ... read more

I have written countless columns about how agencies manage (or abuse) media planning and operations to make money for themselves. ... read more

The vast majority of leaders (89%) insist that being in the office provides experiences employees cannot achieve elsewhere. ... read more

'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part ... read more

The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position ... read more

The former Initiative Australia CEO is credited with scaling Song's APAC media operation over the last two years and is tasked with doing the same in the U.S. ... read more

For advertisers, the acquisition consolidates contextually relevant native ad inventory in finance and other high-value sectors. ... read more

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions ... read more

Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women. ... read more

Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women. ... read more

Smith takes over Disney streaming businesses Disney+ and Hulu - overseeing product, engineering, ad tech, programming, viewer experience, partnerships, and data and analytics. ... read more

Oprah Winfrey says the idea for mounting a two-hour journey of light, sound and music at the Las Vegas Sphere came to her as she was watching a U2 performance in the famed globe-shaped arena. ... read more

The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how ... read more

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying.  As the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: “Everybody Say: ‘Prog IO!'” appeared first on AdExchanger. ... read more