Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect ... read more

For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear ... read more

What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, ... read more

Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.  A ... read more

This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV. Cordless TV Creator usage ... read more

This story was first published by Digiday sibling Modern Retail. After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting ... read more

AMC Global Networks has settled a breach of contract lawsuit with "The Walking Dead" creator Robert Kirkman and franchise producers for $120 million, Deadline reports. The agreement requires AMC to pay the sum in two cash payments, ... read more

Law firms are seeking clients who bought Google search or display ads from August 2016 to the present, saying they may be eligible for compensation, HomePros reports. One law firm says advertisers can recover up ... read more

Potential advertisers on ChatGPT Ads now have real results to study from firms that have spent money on the platform, Search Engine Journal reports. But six months in, the numbers lack context, and there are no performance benchmarks across ... read more

NOTUS, the news website, is rebranding itself as “The Sun,” a name that reflects the site’s expansion into local news and sports coverage following cuts at rival The Washington Post, The New York Times reports. The Sun was chosen as ... read more

California is urging a federal appeals court to reject Google's and Meta's most recent push to block enforcement of a law prohibiting social platforms from algorithmically recommending posts to minors under 18 without the consent ... read more

Three Meta Platforms users who say they were bilked by scammers are suing over Facebook and Instagram ads that promoted fraudulent crypto schemes. ... read more

X is furthering its year-old "Originals" video program with a launch celebrating the National Football League's 50th anniversary of "Inside the NFL," showing unseen footage and behind-the-scenes coverage of weekly games. ... read more

Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech ... read more

Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired." ... read more

AMENIA, NY – The fundamentals of marketing have not changed in four decades – attracting and retaining profitable customers. What has changed is the sheer volume of data available to pursue that goal, and the ... read more

The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results ... read more

CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief ... read more

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology ... read more

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology ... read more

CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can ... read more

The program, which launched during the 2013 Cannes Lions festival, is adding Los Angeles, Singapore, New York, Sao Paulo and London. ... read more

An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills. ... read more

Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sept. 8) vs. the year-earlier period. National TV ad spend is down 15% to $457.4 million (through Sept. 6), according to estimates from iSpot. ... read more

This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, ... read more

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying. ... read more

Odeneye is tasked with leading the agency's efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content. ... read more

Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ... read more

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on ... read more

AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highest Bidder appeared first on ... read more

Publishers aren’t the only parties impacted by a ramp-up of traffic from AI scrapers, agents and common-or-garden bots. But while some marketers consider the AI influx a net benefit, others are having to rebuild their ... read more

Early September began with a flurry of headlines involving three of the sector’s biggest names: Amazon, Google, and The Trade Desk. The implication is that these developments are indicative of the shifting sands amid ... read more

The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see bigger swings and misses gearing up for 2027. With the creator economy expected to hit ... read more

For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and haranguing their agencies for information ... read more

The Trump Administration has blasted the’ UK’s plan to boost BBC, ITV and other traditional media on digital platforms like YouTube, The Guardian reports.  Such a move could “establish a template that authoritarian regimes could invoke to justify more ... read more

The Trump Administration has blasted the’ U.K.’s plan to boost BBC, ITV and other traditional media on digital platforms like YouTube, The Guardian reports.  Such a move could “establish a template that authoritarian regimes could invoke to justify more ... read more

Google’s upgrading of some search campaigns to AI Max is good news, The Drum writes in an analysis. The upgrade is occurring “whether the account owner read the email or not,” and there is no opt-out, The Drum says. ... read more

Digital out of home ad spending will grow by double digits this year to over $30 billion, according to an estimate by PQ Media, Invidis reports. Last year, DOOH  grew globally by 12% YoY, marking its ... read more

Consumers would be able to turn off social media algorithms under legislation proposed in Australia, BBC Reports. Tech firms like Meta, Google and TikTok should face “substantial penalties” if they do not give the option ... read more

AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users ... read more

CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at ... read more

CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they ... read more

CANNES, France — Connected TV advertising has long been associated with brand awareness. But Vizio’s ad partners are seeing something different on its home screen. For the Walmart-owned smart TV maker and ad platform provider,  ... read more

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok ... read more

For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk about “teaching Google a lesson,” several ... read more

This story was first published by Digiday sibling Glossy. Sneakers have quietly become one of the biggest growth drivers for Anthropologie, the company told Glossy. Over the last year, the number of people coming to ... read more

Texas Attorney General Ken Paxton is asking a federal appellate court to reconsider a ruling that preserved a block on the Securing Children Online Through Parental Empowerment Act. ... read more

Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit's advertising API, onboarding AI ad platform Smartly, and introducing asset group capability. ... read more

Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit's advertising API, onboarding AI ad platform Smartly, and introducing asset group capability. ... read more

Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator product tags tied to local merchants. “We’re running a small affiliate ... read more

Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator product tags tied to local merchants. “We’re running a small affiliate ... read more

The Trade Desk has cut its global headcount by about 15% globally, but its vision and mission will remain unchanged as the company maneuvers through turbulent times. ... read more

Before Sept. 11 recedes again, we should remember not only how nearly 3,000 people died, but how millions of people responded. ... read more

The firm filed two versions of the motion including one that redacts all references to a previously undisclosed rebate probe by client Sony, and one with no redacted material that has been filed with the ... read more

The FCC is asking the court to reject ABC's request to halt an early review of broadcast licenses in eight markets, including New York and Los Angeles. ... read more

Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna. ... read more

For all Major League Baseball national TV games - exclusive and non-exclusive - total TV ad spend is estimated at $214 million, according to iSpot. ... read more

The majority of actual transactions still happen through traditional physical retail stores or ecommerce checkouts. ... read more

The agency is also handling the AI-management platform's campaign, already underway. ... read more

Nvidia confirmed Thursday it has entered into a definitive agreement to acquire Hugging Face for $12.93 billion - a move that will have long-lasting effects for advertisers and tech companies working to develop AI features. ... read more

It's important to remember that publicly disclosed sources of funding can also be used to disrupt political campaigns the same way dark money can. Either has the potential to overwhelm elections. ... read more

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The ... read more

Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic. ... read more

Mr. Spock introduced the phrase “Live Long and Prosper” in the second season of “Star Trek.” And that is exactly what “Star Trek” has done for 60 years, a milestone that is getting a worldwide ... read more

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership ... read more

The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More ... read more

Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even ... read more

Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face isn’t ... read more

Media agencies deploying AI to speed up their planning and buying practices are discovering that the tech won’t deliver savings if it’s left to run by itself — it has to be monitored. As agentic ... read more

Fox TV host Maria Bartiromo abruptly departed the network on after serving for more than a dozen years, Fox announced on Thursday, NPR reports. There was no reason given, but Fox thanked her for her ... read more

Of all earned media generated by 11 brands, 57% was related to the Super Bowl, not to the rest of the schedule, MikeWorldWide found in a study, Sports Business Journal reports. “The NFL is an eight-month platform,” ... read more

Several AI platforms, including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and X's Grok, were hit with an outage on Thursday, PC Magazine reports. ChatGPT’s problems began at around 10:30 a.m. ET, but OpenAI said it ... read more

The cutting off of funding for the Corporation for Public Broadcasting last year will have a long-lasting impact because public television stations support FEMA’s Integrated Public Alert and Warning System, The Hollywood Reporter writes. This ... read more

Online brands may be hit hardest by Google's AI shift, as recent data signals a major disruption in organic product visibility and consistency across platforms. ... read more

The measure, which was opposed by the ad industry, prohibits companies from selling sensitive data unless the information is "strictly necessary" for a product or service the consumer requested. ... read more

Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. ... read more

It feels like déjà vu all over again. The Federal Trade Commission (FTC) and 22 state attorneys general are suing Amazon, the commission announced Monday. The FTC claims Amazon’s ad platform introduced a change in ... read more

Google will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through a weather forecasting model that generates predictions every hour by drawing ... read more

As the National Football League prepares to kick off its upcoming season, TikTok aims to expand the league’s presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content. ... read more

Can platforms that take 70%+ of the money from advertisers' transactions be the "agents" that you'd want to use to achieve your goals? ... read more

X has announced that creators based in the U.S. must now go through X Money to receive payouts in an effort to onboard more users to its recently launched payments platform. ... read more

Washington's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed this week with Justice Elena Kagan. ... read more

Washington State's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed this week with Justice Elena Kagan. ... read more

TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July ... read more

TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July ... read more

AmazonBot - used to index content and gather data to improve Alexa and search results - represented more than 4% of all web visits. ... read more

Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up, but it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business ... read more

At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands. ... read more

Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios. ... read more

Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction. ... read more

Microsoft says it will reorganize its reporting structure from three segments into two: Agents and Infra, and Devices and Consumer. ... read more

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in ... read more

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise ... read more

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest ... read more

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal ... read more

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of ... read more

This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, ... read more

Spot features multiple prominent "bird" mascots sitting down for an "interview" for a fake Netflix documentary. ... read more

Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis Groupe, Seeking Alpha reports. This is serious blow ... read more

IMGE, a GOP media shop, has acquired Direct Persuasion, a Republican advertising and strategy firm, its first full acquisition, Campaigns & Elections reports. IMGE is part of GP3, an umbrella LLC that was created to bring together a ... read more