Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter. The post Apple Takes ... read more

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI. ... read more

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools ... read more

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic ... read more

Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027. ... read more

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the ... read more

Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks ... read more

In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60. ... read more

Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re ... read more

The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks. ... read more

A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich. ... read more

MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, sources said. People ... read more

California Governor Gavin Newsom has signed a bill that will provide $20,000 in tax credits to newsrooms for each of five reporters they hire, and $15,000 for additional journalists, with no cap, Cal Matters reports. ... read more

Roger Lynch is stepping down as CEO of Condé Nast after seven years on the job and will now head toy company Mattel, Business Insider reports. Ynon Kreiz, now the CEO of Mattel, will depart on Friday. ... read more

Amazon will lose advertising revenue if AI assistants become the place where consumers make buying decisions, Benzinga reports. These shoppers would potentially bypass Amazon’s sponsored listings. But Amazon is acting on the threat. It has ... read more

Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To ... read more

That natural disaster footage you saw on YouTube last week? There’s a good chance it was fake. The shark attack video? Not real, and made just to get you to look.  All social media platforms ... read more

AI agents are becoming a new gatekeeper between brands and buyers, picking products by rules marketers don’t yet understand. Here’s what they need to know when navigating that shift. Amazon keeps the toy aisle to ... read more

At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of authenticity. YouTube ... read more

This week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook. The GEO bet is paying ... read more

Seven months after OpenAI started selling ads in ChatGPT, marketers are still asking how they’re supposed to measure them. It has become the sticking point in almost every conversation Digiday has had about the company’s ... read more

Amazon thinks its ads sell more than it’s been taking credit for. By its own estimates, around a fifth of a brand’s value on Amazon arrives after the attribution window, typically seven to 30 days, ... read more

Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes. ... read more

Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition. ... read more

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen ... read more

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees television as the next major destination ... read more

Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to ... read more

Consumers can apply to get a limited-edition Little Hut Library in their neighborhood, stocked with both books and Personal Pan Pizza gift cards. ... read more

A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewing information with Google and Microsoft. ... read more

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is ... read more

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, ... read more

Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence." ... read more

Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence." ... read more

Google started moving legacy search campaigns into its AI Max product on Sept. 1, and the migration just happens automatically. ... read more

The robots have apparently mastered product discovery. They haven't yet eliminated the consumer's ancient ritual of reading 47 reviews, opening nine tabs, abandoning the cart, returning three days later and buying the thing anyway. ... read more

Sessions have more than doubled in the past year since July 2026, tripled during the most recent quarter, and grew nearly fivefold during the past 13 months, according to recent data. ... read more

Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for HBO/HBO Max. ... read more

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference. ... read more

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired generations of creatives. ... read more

On YouTube, 63% of YouTube channel sessions from viewers are those from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision. ... read more

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr. ... read more

 The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising ... read more

Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here. ... read more

Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking ... read more

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: ... read more

'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe. ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Beauty brand Cakes Body is betting that it’ll maintain its viral momentum by bringing some of its brand marketing in-house. The TikTok viral brand launched its own entertainment company called Cakes Media last week to ... read more

When viral stars began taking off on social media in the early 2010s, Shira Lazar saw a gap: few outlets were making videos about figures like Michelle Pham and Jenna Marbles. She built multi-platform digital ... read more

This story was first published by Digiday sibling Modern Retail. AI was the hot topic of conversation at this year’s Groceryshop, as executives from Kroger, Giant Eagle, DoorDash and more took to the stage to ... read more

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum. Common currency OpenAI’s creator ... read more

Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included newspapers, television and radio. Republicans ... read more

Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according to an analysis by Seeking Alpha. The ... read more

But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard? ... read more

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is ... read more

Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw. ... read more

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September ... read more

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in ... read more

For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next. ... read more

NEW YORK — Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, and a website leads to a conversion. AI overviews ... read more

Why not further leverage the assets your company owns that interact with people every day, such as delivery trucks, packaging, storefronts and receipts? ... read more

AI adoption feels different to me. I have never had such mixed feelings about a new technology. ... read more

Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California in San Francisco to ... read more

The CEO's letter to customers arrives amid growing suspicions about personalized pricing, AI and those "helpful" apps. ... read more

Late last year Owl & Co. projected the global microdrama app market outside of China would hit $3 billion, largely driven by video apps ReelShort and DramaBox. ... read more

Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly. ... read more

Newspapers suing OpenAI are blasting the Justice Department's argument that training large language models on copyrighted material is protected by fair use principles. ... read more

When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't. ... read more

"Whether or not people actually buy through agents - or just search through agents - marketing has forever changed," Shelly Palmer asserted, calling for the creation of bot content distribution networks that will route bot-centric ... read more

The new ad format connects Amazon shoppers with local service professionals on Yelp. ... read more

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, ... read more

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, ... read more

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience ... read more

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience ... read more

Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference, hosted this week in ... read more

The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad ecosystem. ... read more

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by ... read more

CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising ran on CBS, with another $5.99 million on MTV, according to ... read more

Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – ... read more

The new AMC+ thriller "Kill Jackie" takes its cues from movies, TV shows and music ranging from Clint Eastwood spaghetti westerns to Dusty Springfield. ... read more

Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency ... read more

A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010.  It’s a stark proof of what media experts and agency practitioners have noticed ... read more

Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents. The post Feeding On Vertical Video; Trying ... read more

A survey released last week found widespread use of AI for campaign optimization, though caution remains around fully autonomous trading, with recent updates to Google’s pricing rules underscoring why publisher control remains paramount. A recent ... read more

Subscribe: Apple Podcasts • Spotify OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven ... read more

Executives from Condé Nast, Hearst Magazines, USA Today Co., and The Seattle Times will be among more than 300 news publishers heading to Washington D.C. today to press Congress to crack down on “bad bots” ... read more

Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month (Nov. 2). It’s a sign ... read more

Legendary San Francisco adman Rich Silverstein is retiring after 58 years in the industry, the San Francisco Standard reports. As co-founder of Goodby Silverstein & Partners, a Chinatown-based ad agency, he is known for subverting ... read more

Florida Attorney General James Uthmeier has written to five online platforms, including Google, Meta, Reddit, Snap and TikTok, demanding that they stop taking advertising for casinos aimed at state residents, Casino.org reports. “It has come to my ... read more

Meta and YouTube say they will accept advertising for Alex Gibney’s Elon Musk documentary despite The Hollywood Reporter reporting that Meta, YouTube, TikTok and X had all refused to do so, TechCrunch reports. “This was an error and the ... read more

Google will start allowing personalized alcohol advertising on YouTube on Oct. 30, Yahoo/Tech reports, sourcing Meininger’s International. Alcoholic beverages alcohol-related products and alcohol alternatives can be advertised where permitted under state regulations. Previously, Google considered alcohol as ... read more

Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between  Fairing and Podscribe, Net Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution ... read more

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for the company's AI-powered personal assistant. ... read more