For many in the media planning and buying world, the daily work remains full of manual processes and disconnected spreadsheets. But, as artificial intelligence continues its march across the industry, some are seeing an opportunity ... read more

As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers ... read more

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of ... read more

The European Union may fine Google millions of dollars - its largest fine to date - for breaching laws related to the European Digital Markets Act. ... read more

CBS and Paramount have pulled back from sending copyright notices to prevent a parody by Stephen Colbert on Michigan public access show “Only In Monroe” from going viral on social media, NPR reports. In the ... read more

Goalhanger Ventures, Gary Lineker’s new ventures arm, has invested in Charlie Tymon’s Invisible Media, which operates Invisible Hand, a digital media platform and YouTube channel. Invisible Media is developing new specialist formats, including The Invisible Game, ... read more

"The global advertising spend outlook is positive," the agency states, attributing a moderate downgrade as "informed by economic uncertainty tied to geopolitical tensions." ... read more

Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates. ... read more

Pope Leo's global address examines the moral, social and human impact of AI with a particular focus on tech giant monopolies, AI developers and the geopolitical use of AI in warfare. ... read more

The "Project Gravity" platform matches offline consumer lists to digital profiles, allowing AI to understand context, concepts and relationships rather than looking at exact matches. ... read more

Could Jimmy Fallon one day emerge as the King of Late Night? ... read more

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming ... read more

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft ... read more

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google ... read more

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. ... read more

There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that ... read more

Subscribe: Apple Podcasts • Spotify For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business ... read more

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six months alongside ... read more

Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated ... read more

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.  Buyers within the Omnicom holding group are being “heavily encouraged” to route more spend ... read more

Social media companies, including Meta and TikTok, have settled a lawsuit filed by Kentucky’s Breathitt County School District, the first of about 1,200 similar cases to be resolved, Associated Press reports. The case was set to ... read more

Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group determined, Huffington Post reports. They now largely get news from nontraditional outlets and ... read more

Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington Post reports. They now largely get news from nontraditional outlets ... read more

"Star Wars: The Mandalorian and Grogu" rocketed to a box office-leading $102 million opening for Memorial Day weekend, according to IMDb's Box Office Mojo. ... read more

"Star Wars: The Mandalorian and Grogu" rocketed to a box office-leading $102 million opening for Memorial Day weekend, according to IMDb's Box Office Mojo. ... read more

A 20-year Microsoft veteran, Jamie Teevan is responsible for driving research-backed innovation in the company's core products. She led the creation of Microsoft's AI-driven chatbot M365 Copilot and invented the first personalized search algorithm used ... read more

MIAMI — Large language models and prompt-driven searches are transforming how consumers seek health information, but many healthcare marketers haven’t adjusted content strategies to appear in these new discovery environments. “The way in which we ... read more

If the advertising industry needed another excuse to obsess over travel data before Cannes Lions, Yahoo DSP’s Emily Ray just handed the industry a boarding pass. In an interview with Beet.TV contributor David Kaplan ahead ... read more

MIAMI — Television and digital video face persistent categorization as great for brand affinity and awareness, not so great for generating clearly measurable outcomes. But that dynamic may be changing. “TV and digital video are ... read more

Campaign consistency has been a brand marketing best practice for decades. Changing media economics are turning it into a business necessity. Data from ad measurement firm Extreme Reach (XR) showed that 17.9% of Super Bowl ... read more

If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase. Last week, Google unveiled Universal Cart, dubbed an “intelligent shopping cart that works ... read more

The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms. Beecham, ... read more

Show is "inspired by the time-honored (and sometimes relentless) tradition of Jewish matchmaking," according to the brand. ... read more

The FCC on Friday sought public comments about whether ABC's "The View" is subject to the so-called "equal time" rule, which says broadcasters that give free air time to "legally qualified" candidates must also offer ... read more

Microsoft Consumer CMO Yusuf Mehdi will leave the company after 35 years. He hints at changes coming for Windows operating system in the AI and agentic era. ... read more

A federal judge has thrown out a class-action privacy complaint claiming that Meta wrongly collected location data about Facebook users via tracking software embedded in mobile apps. ... read more

Remembering those who saved the nation. ... read more

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be ... read more

Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to ... read more

HBO Max leads among major global streamers for accessing overall available sports programming at 35%, according to Nielsen Gracenote. The data is drawn from nearly 38,500 sports shows, episodes, sports games and events on the ... read more

What does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment." ... read more

AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says. ... read more

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically ... read more

Much has been written about artificial intelligence (AI) killing traffic to media sites, but it is becoming clearer that the fight for attention is shifting to information cited most prominently in an AI summary, Pete ... read more

Veteran markets reporter Matt Phillips is returning to Axios and will co-author the Axios Markets newsletter with Emily Peck, Talking Biz News reports. Phillips had been serving as senior markets correspondent at Sherwood News. Prior to his first turn ... read more

"We're moving beyond the old model where great work required layers of outside agencies, long timelines, and huge production budgets. With AI, stronger in-house teams, and smarter production models, brands can now create at a ... read more

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not ... read more

A new 20-episode history of the war narrated and produced by Tom Hanks takes its place in the pantheon of the best WWII documentaries ever made. ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan ... read more

Versant Media Group is leaning into sports media rights and digital as its traditional TV exposure is shrinking, SimplyWallSt reports. The company’s profit margins are under pressure and funding for new sports rights could tighten, ... read more

As CBS Radio News goes silent today after almost a century on the air, a parallel development is that the U.S. has stopped demanding that media serve the public interest, historian Matthew Jordan writes in ... read more

Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing ... read more

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology. That’s what Jamie Allen, Nvidia’s director of AI for sports, ... read more

This story was first published by Digiday sibling Modern Retail. Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher price tags ... read more

WPP’s chief AI officer has a theory about agentic AI. It is, Dr Daniel Hulm told attendees at the IAB U.K. ‘s AI growth summit in the “teenage sex phase” — everyone thinks everyone else ... read more

This article was first published by Digiday sibling Modern Retail. TikTok Shop says it’s continuing to drive rapid growth for small businesses, even as bigger brands swarm the platform. U.S. small businesses on TikTok Shop ... read more

Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement. ... read more

The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might ... read more

The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might ... read more

The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

Cox Media Group will pay $880,000 to settle charges that it misled small businesses by falsely claiming to offer "active listening" technology that could enable ad targeting based on overheard conversations, the FTC said Thursday. ... read more

Cox Media Group will pay $880,000 to settle charges that it misled small businesses by falsely claiming to offer "active listening" technology that could enable ad targeting based on overheard conversations, the FTC said Thursday. ... read more

Pew Research finds that the main quality a reader or viewer should have is being discerning or skeptical. ... read more

It has always amazed me that local TV companies didn't proactively work with national cable TV programmers to stitch their audiences together. ... read more

The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsport. ... read more

NBC Television Network leads all networks with a Nielsen-measured average 5.3 million viewers for live programs plus seven days of time-shifted viewing, per data from Nielsen Big Data + Panel results. ... read more

Meta, Google, Snap and TikTok have resolved a Kentucky school district's claims that the platforms injured students' mental health by designing their services to addict minors and then serving them with potentially harmful material, such ... read more

The company's net new business (factoring in wins, retentions and losses) for the period was $1.98 billion, according to COMvergence. ... read more

Google is pulling in new partners like the U.S. Soccer Federation, which will support Men's and Women's National Teams through the 2026 Men's World Cup, 2027 Women's World Cup and LA28 Olympic and Paralympic Games. ... read more

Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into ... read more

This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an ... read more

Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean. ... read more

The total value of the current contract is estimated at $460 million and is held by VML. The new contract is expected to start next January. ... read more

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, ... read more

The seasoned pro is responsible for global operations, reporting to CEO Bill Wise. ... read more

That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system. ... read more

An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming. ... read more

Netflix will increase its live programming by adding “The Breakfast” Club, the morning radio show co-hosted by Charlamagne tha God, working with iHeartMedia, The Wall Street Journal reports. The show will appear on Netflix starting on June 1. ... read more

With tonight's Stephen Colbert "Late Show" finale, many will understandably feel emotional over the fact that a TV personality they love is leaving television. ... read more

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s ... read more

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation ... read more

End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily ... read more

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite ... read more

This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back. Publishers enter the ... read more

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video on-demand (VOD), paid social, out-of-home (OOH) — and retail media. ... read more

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s ... read more

Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers. The Amazon-owned live-streaming platform just announced changes to this model that ... read more

Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology reports.  The Ad Fontes Media Reliability and Bias framework will be integrated ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Vox Media’s remaining assets after the $300 million sale of the Vox Media Podcast Network and New Yorkmagazine  to James Murdoch’s Lupa may be followed by the sale of the remaining Vox assets, AdWeek writes. Jay Penske, ... read more

Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization. ... read more

TikTok is asking the state's highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users. ... read more

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found. ... read more

A federal judge has thrown out a lawsuit by families of cyberbullying victims against Yolo, a former Snapchat extension that enabled users to anonymously message each other. ... read more

Google brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search. ... read more

It is not a choice between experience and AI fluency. You need both, working together, or you are only operating at half capacity. ... read more