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Cordless Adventures

So, I finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More

The Advertising Perspectives Blog is Back!

The Advertising Perspectives blog has been on hiatus for quite a while now. The RSS feed has been holding our place on the interwebs. We actually started this blog as our own personal source for news in the marketing technology space.. I read the feed first thing everyday! Now that the marketing industry has convincingly […] Read More

Ad Exchanges and Real Time Bidding Update

So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […] Read More

Netflix’s Recommendation Engine Archictecture

From the Netflix Tech Blog: Full article here […] Read More

Glossary of Ad Tech

Ad Age reports on ad tech firms going around holding co’s and straight to advertisers.   […] Read More

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