Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that requires a new approach to economic and technical standards. ... read more

Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report by Advertiser Perceptions with research data from Guideline estimates. ... read more

Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice. ... read more

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for ... read more

For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover. A new initiative called SAIL – which ... read more

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands ... read more

If "Ride or Die" owes a debt to any assassin movie or TV show that came before it, then it is "John Wick." ... read more

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like ... read more

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not ... read more

Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging ... read more

Publishers have largely accepted that reaching new audiences increasingly means making more video. Now comes the harder part: re-engineering newsrooms so reporters and editors behave less like byline-only journalists and more like on-camera video correspondents ... read more

For some media agency executives, it’s the “future of targeting.” Others say it’s a theory that will only get you so far. Though the case studies remain unwritten, agencies like WPP are already running early-stage ... read more

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the ... read more

Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising. ... read more

The Pentagon and the U.S. Department of Justice are working together in an effort to identify and prosecute leakers, Defense Secretary Pete Hegseth, Military Times reports. They have formed a joint task force to fight ... read more

Meta’s AI advertising tools are chaotic, generating absurdities and misrepresentations, Business Insider. reports in article. Based on based interviews with eight advertisers and agency executives, the article notes that Meta has been facing a backlash from brands.  For ... read more

Smartly, tan AI-powered ad tech platform, is partnering with Roku to bring social advertising capabilities to connected TV, according to Demand Gen Report. The arrangement connects Smartly and Roku Ads Manager through the Roku Ads ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors, But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors. But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal ... read more

The company's rebrand and updated jingle aim to make insurance easier to buy and understand. ... read more

Picking up a phone to make a call sometimes seems archaic, but data shows the value of consumers and how brands can stay connected to them. ... read more

The social GPS navigation app now suggests routes based on both a user's trip history and the app's understanding of a city's traffic patterns. ... read more

Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive. ... read more

The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ... read more

The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, basic cable distributors, and, ultimately, audiences nationwide," 12 state attorneys general allege in a complaint filed Monday. ... read more

CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media ... read more

CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at ... read more

Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued push in the potential promise of open-source alternatives. ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

In a novella that's too relevant to be true escapist fare, "The Delivery" shows what happens when a family gets their very own robot. ... read more

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming. ... read more

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, ... read more

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ... read more

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella. ... read more

A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis." ... read more

Here's a sentence I never thought I'd write: "The biggest threat to our industry isn't technology. It's what technology is letting us forget." ... read more

Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool. ... read more

While it has been fun to watch celebrities dance on "Dancing With the Stars," the quality of dancing on the new "DWTS: The Next Pro," raises the bar. ... read more

Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep. ... read more

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer ... read more

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know ... read more

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad ... read more

As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator ... read more

As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play ... read more

NASCAR draws roughly half the television audiences it once attracted a decade ago, just as Formula 1 has surged in popularity among American motorsports fans. In response to both pressures, the homegrown racing league has ... read more

After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. The ... read more

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that ... read more

Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the ... read more

Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started with AI tools instead of Google or Bing, ... read more

Google is rolling out a new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches ... read more

Smart pet tech company Fi's new creative uses Claude, Kling and VEO AI for photorealistic dogs, down to specific breed markings. ... read more

The Senator, who died Saturday, was an influential supporter of Israel, Ukraine and U.S. alliances. ... read more

CANNES, France – Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller. In fact, the advertising supply chain has become ... read more

CANNES, France — While digital advertising serves increasingly personalized content to fragmented individual audiences, out-of-home advertising creates shared brand experiences that bring consumers together — a distinction that grows more valuable as digital fatigue accelerates. ... read more

Patreon has partnered with Cloudflare to block automated bots or "crawlers" from using creators' work published on the platform to train AI models with. ... read more

Minnesota's AG is pressing a federal judge to reject NetChoice's bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform. ... read more

The new floral collection offers a creative outlet for adulting angst. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday. ... read more

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies. ... read more

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing ... read more

You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook. ... read more

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet. ... read more

She will report directly to Global CEO Katrien De Bauw and lead the agency's strategy discipline, based in Los Angeles. ... read more

Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their budgets. ... read more

Telemundo leads all networks with a media value of $41.7 million for promo spots, according to iSpot.tv estimates. The network's World Cup has soared in engagement with 5.5 million average viewers through 92 matches over ... read more

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish projection. ... read more

Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search. ... read more

What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, ... read more

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads ... read more

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform. ... read more

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today. ... read more

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing ... read more

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that ... read more

Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The ... read more

This story was originally published on sister site, Modern Retail. While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive ... read more

Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to hold their accounts, and the trade press reaches for the same nickname. And ... read more

Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms ... read more

The World Cup’s quarter final stage is set to bring the sport’s big rivalries into sharp relief.  France versus Morocco. Norway’s Erling Haaland versus England’s Dan Burn. And, of course, Nike versus Adidas. The former’s ... read more

The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content approvals — that’s likely to ... read more

Several media outlets, including The New York Times and the Daily News, have asked a federal judge to impose sanctions on OpenAI, alleging that the firm “chose obstruction” and is hiding evidence in the copyright infringement case now in ... read more

Joe Kahn, the executive editor of The New York Times, said the publication’s rush into video is a “race against time,” and as “as big a transformation as the print-to-digital transformation,” “The Hollywood Reporter writes. But it ... read more

Meta is hitting back at the lawsuit that could result in its paying $1.4 trillion, almost the entire valuation of the company, to California and three other states, Deadline reports. “A sanction of that size has no ... read more

Hostelworld, a social media-powered online travel agent, has appointed Neverland Creative to lead its creative strategy, Decision Marketing reports. The agency has been tasked with developing a new brand strategy and creative platform. The goal ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

Here's what the move toward AI answers actually hands a brand: the model filters before anyone reaches the site. By the time someone clicks, they're pre-vetted. ... read more

"The veneer of legal process applied over the Commission's retaliation against speech disfavored by this administration is so thin that it is nearly invisible," TechFreedom, The Authors Guild and others say in an FCC filing. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools. ... read more

Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of ... read more

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform that allows brands and apps to run CTV campaigns with direct ... read more

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, ... read more

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. ... read more