Remembering those who saved the nation. ... read more

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be ... read more

Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to ... read more

HBO Max leads among major global streamers for accessing overall available sports programming at 35%, according to Nielsen Gracenote. The data is drawn from nearly 38,500 sports shows, episodes, sports games and events on the ... read more

What does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment." ... read more

AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says. ... read more

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically ... read more

Much has been written about artificial intelligence (AI) killing traffic to media sites, but it is becoming clearer that the fight for attention is shifting to information cited most prominently in an AI summary, Pete ... read more

Veteran markets reporter Matt Phillips is returning to Axios and will co-author the Axios Markets newsletter with Emily Peck, Talking Biz News reports. Phillips had been serving as senior markets correspondent at Sherwood News. Prior to his first turn ... read more

"We're moving beyond the old model where great work required layers of outside agencies, long timelines, and huge production budgets. With AI, stronger in-house teams, and smarter production models, brands can now create at a ... read more

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not ... read more

A new 20-episode history of the war narrated and produced by Tom Hanks takes its place in the pantheon of the best WWII documentaries ever made. ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan ... read more

Versant Media Group is leaning into sports media rights and digital as its traditional TV exposure is shrinking, SimplyWallSt reports. The company’s profit margins are under pressure and funding for new sports rights could tighten, ... read more

As CBS Radio News goes silent today after almost a century on the air, a parallel development is that the U.S. has stopped demanding that media serve the public interest, historian Matthew Jordan writes in ... read more

Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing ... read more

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology. That’s what Jamie Allen, Nvidia’s director of AI for sports, ... read more

This story was first published by Digiday sibling Modern Retail. Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher price tags ... read more

WPP’s chief AI officer has a theory about agentic AI. It is, Dr Daniel Hulm told attendees at the IAB U.K. ‘s AI growth summit in the “teenage sex phase” — everyone thinks everyone else ... read more

This article was first published by Digiday sibling Modern Retail. TikTok Shop says it’s continuing to drive rapid growth for small businesses, even as bigger brands swarm the platform. U.S. small businesses on TikTok Shop ... read more

Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement. ... read more

The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might ... read more

The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might ... read more

The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

Cox Media Group will pay $880,000 to settle charges that it misled small businesses by falsely claiming to offer "active listening" technology that could enable ad targeting based on overheard conversations, the FTC said Thursday. ... read more

Cox Media Group will pay $880,000 to settle charges that it misled small businesses by falsely claiming to offer "active listening" technology that could enable ad targeting based on overheard conversations, the FTC said Thursday. ... read more

Pew Research finds that the main quality a reader or viewer should have is being discerning or skeptical. ... read more

It has always amazed me that local TV companies didn't proactively work with national cable TV programmers to stitch their audiences together. ... read more

The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsport. ... read more

NBC Television Network leads all networks with a Nielsen-measured average 5.3 million viewers for live programs plus seven days of time-shifted viewing, per data from Nielsen Big Data + Panel results. ... read more

Meta, Google, Snap and TikTok have resolved a Kentucky school district's claims that the platforms injured students' mental health by designing their services to addict minors and then serving them with potentially harmful material, such ... read more

The company's net new business (factoring in wins, retentions and losses) for the period was $1.98 billion, according to COMvergence. ... read more

Google is pulling in new partners like the U.S. Soccer Federation, which will support Men's and Women's National Teams through the 2026 Men's World Cup, 2027 Women's World Cup and LA28 Olympic and Paralympic Games. ... read more

Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into ... read more

This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an ... read more

Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean. ... read more

The total value of the current contract is estimated at $460 million and is held by VML. The new contract is expected to start next January. ... read more

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, ... read more

The seasoned pro is responsible for global operations, reporting to CEO Bill Wise. ... read more

That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system. ... read more

An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming. ... read more

Netflix will increase its live programming by adding “The Breakfast” Club, the morning radio show co-hosted by Charlamagne tha God, working with iHeartMedia, The Wall Street Journal reports. The show will appear on Netflix starting on June 1. ... read more

With tonight's Stephen Colbert "Late Show" finale, many will understandably feel emotional over the fact that a TV personality they love is leaving television. ... read more

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s ... read more

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation ... read more

End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily ... read more

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite ... read more

This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back. Publishers enter the ... read more

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video on-demand (VOD), paid social, out-of-home (OOH) — and retail media. ... read more

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s ... read more

Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers. The Amazon-owned live-streaming platform just announced changes to this model that ... read more

Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology reports.  The Ad Fontes Media Reliability and Bias framework will be integrated ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Vox Media’s remaining assets after the $300 million sale of the Vox Media Podcast Network and New Yorkmagazine  to James Murdoch’s Lupa may be followed by the sale of the remaining Vox assets, AdWeek writes. Jay Penske, ... read more

Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization. ... read more

TikTok is asking the state's highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users. ... read more

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found. ... read more

A federal judge has thrown out a lawsuit by families of cyberbullying victims against Yolo, a former Snapchat extension that enabled users to anonymously message each other. ... read more

Google brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search. ... read more

It is not a choice between experience and AI fluency. You need both, working together, or you are only operating at half capacity. ... read more

MIAMI – At the Possible conference for marketers, Lauren Benedict, vice president of global ad sales and partnerships at streaming pioneer Roku, delivered a message that probably made half the adtech ecosystem nod thoughtfully while ... read more

"Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an "always-on collaborator and problem solver." Google ... read more

The mega transaction, announced by Murdoch's Lupa Systems, includes Vox Media's Podcast network. ... read more

Roku is starting a new dedicated area for content creators and new content-creator FAST channels. ... read more

The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion). ... read more

Omnicom and WPP veteran Dru Sil has been appointed to the new post of global product managing director at Stagwell Media Platform. ... read more

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding real-time user interactions. ... read more

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding real-time user interactions. ... read more

The carmaker spent an estimated $475 million on measured media last year, according to agency research firm COMvergence. ... read more

Reuters has been accused of unfair labor practices by the NewsGuild of New York after it allegedly cut ties with podcast producer Evan Jacoby over comments he made questioning Reuters’ purported contracts with ICE and ... read more

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, ... read more

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Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday. ... read more

Automotive advertising will represent less than 10% of ad category spend, the first time this has happened in tracking the sector, Guideline reports, according to Inside Radio. The sector is suffering from spending cuts by established automakers ... read more

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better ... read more

"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85. ... read more

Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - if not all - of them. ... read more

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to ... read more

Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as ... read more

Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy. Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when ... read more

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter ... read more

Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read More Publicis Groupe’s planned acquisition of LiveRamp ... read more

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. The programmatic upfront The upfront’s creator spotlight, ... read more

This article was first published by Digiday sibling Modern Retail. CPG manufacturers in the U.S. are sitting on excess capacity that’s just waiting to support a new wave of brand growth. Keychain, a platform that ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, influencer marketing and social media — to identify key trends and best ... read more

Liberty Media is open to a broader partnership with Apple, Liberty CEO Derek Chang said at an investor conference on Tuesday., The Hollywood Reporter writes. Apple TV and Liberty reached a five-year deal last fall ... read more

Digital out-of-home advertising generates 33% greater ad recall and a 50% hike in brand awareness when motion is included, according to research by Vistar Media, Marketing.ie reports. . High-quality digital screens and locations do the ... read more

The "intelligent Search box" provides easier access to AI capabilities, with longer prompts and more AI options. Google used its latest Gemini AI model to overhaul its search box, adding a video-generation tool to simplify ... read more

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The ... read more

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The ... read more

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system. ... read more

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system. ... read more

A Utah-led coalition argues that Colorado's warning label law merely requires social platforms to "provide fact-based notices about their products." ... read more

A Utah-led coalition argues that Colorado's warning-label law merely requires social platforms to "provide fact-based notices about their products." ... read more

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign. ... read more

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign. ... read more