So, I finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More
The Advertising Perspectives blog has been on hiatus for quite a while now. The RSS feed has been holding our place on the interwebs. We actually started this blog as our own personal source for news in the marketing technology space.. I read the feed first thing everyday! Now that the marketing industry has convincingly […] Read More
So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […] Read More
From the Netflix Tech Blog: Full article here […] Read More
Ad Age reports on ad tech firms going around holding co’s and straight to advertisers. […] Read More
The Advertising Perspectives RSS Feed
- Google, T-Mobile Tackle 911 Call ProblemAndroid phones will soon send Google Maps-like location data to emergency call centers. ... read more
- GroupM’s Crockett Sees Improvement In Ad-Tech PracticesCOLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing up, but there is still a way to go That is the assessment of the woman tasked with ensuring brand safety throughout ... read more
- Cloudflare wants internet route leaks to be a thing of the pastInternet outages happen all the time. If it’s not someone cutting through a cable in the street, it’s a massive denial-of-service attack pummeling a pillar of the internet with junk data. There is another, more ... read more
- Brand Safety Institute Joins Fight Against Digital Advertising CriminalsCOLOGNE – The newly formed Brand Safety Institute and the Trustworthy Accountability Group are pushing the digital advertising industry to invest billions of dollars to fight criminal elements in the same way as the financial ... read more
- Apple Leads With Its Pricier iPhones This YearFor the second straight year, Apple is starting to sell its new iPhone models at different times—but this time, the lag reflects a staggered production timeline set by the tech giant rather than manufacturing issues ... read more
- AT&T, Turner ‘Visions’ Are Aligned, Says SpecialeCOLOGNE – Turner’s Donna Speciale knows the value of consumer data for advertising targeting and has been working with AT&T as it prepares to unveil its future at The Relevance Conference later this month. “I’m ... read more
- Forget Passwords. It’s Time for Passphrases.Two researchers say they have come up with a system that makes passphrases more secure and practical. ... read more
- Announcing the agenda for TechCrunch Startup Battlefield MENA 2018 in BeirutWe’re excited to head to Beirut, Lebanon, on October 3rd for TechCrunch Startup Battlefield MENA 2018. Yes, we’re bringing our premier startup pitch competition to the Middle East / North Africa, and as well as ... read more
- Vezeeta, the leading MENA healthcare startup, secures $12M Series C led by STV
- Amazon Forecast to Be No. 3 Digital Advertising Player in 2018Th tech giant is expected to surpass Verizon’s Oath and Microsoft, according to new eMarketer estimates, according to research firm eMarketer. ... read more
- IBM launches cloud tool to detect AI bias and explain automated decisions
- Daimler pours millions into electric bus company Proterra