Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: For Puck’s Sake appeared first on AdExchanger. ... read more

WPP CEO Cindy Rose recently criticized the rise of “CEO handshake” account wins. Plus: Magnite reported a 14% year-over-year revenue increase to $204.2 million in Q3. The post Agencies Are Not Pitch Perfect; Magnite (And ... read more

Creators are everywhere in marketing these days — everywhere except Christmas ads.  The first batch of festive campaigns, from John Lewis, SharkNinja, Ulta Beauty and Burberry among others, makes little for the industry’s favorite obsession. ... read more

The latest quarterly earnings from six of the publicly traded ad tech companies reveal a tale of two cohorts, with AppLovin and Unity’s substantial growth contrasting with declining revenues at Criteo, Taboola, and Teads. The ... read more

Last week, Instagram said users would be able to post videos up to 90 minutes long, a move aimed at attracting long-form YouTube creators. But, aside from offering a handful of select creators between $50,000 ... read more

An unredacted complaint filed by the Federal Trade Commission and 22 states accuses Amazon of inflating prices in its online search ad auction, The Wall Street Journal reports. The updated suit alleges that Amazon secretly raised prices ... read more

The ad tech merger market has heated up, with Salesforce acquiring Braze and Publicis Group completing its LiveRamp acquisition. Business Insider reports on nine companies, from Accenture to Zeta, from Adobe to OpenAI and Stagwell, that M&A ... read more

Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, The Desk reports. The arrangement will enable brands and agencies to manage search ad campaigns via  a centralized media buying system. It will connect such chores as campaign ... read more

USA Today Co. Inc. suffered a Q3 revenue slump and attributes it, in part, to the loss of a programmatic advertising partner, the company revealed during an earnings call summary, Yahoo/Finance reports. But direct sold ... read more

The tool now has a free self-service portal that allows external online stores to feed their product catalogs directly into Amazon searches and Alexa for Shopping. ... read more

TikTok has released a standalone TikTok Shop app in select markets, designed to offer consumers and sellers a personalized mobile experience across livestreams and short-form video, according to a post shared on X by social ... read more

Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to planning and measurement tools that dig deeper into oceans of ... read more

A Florida appellate court on Wednesday rejected Meta's request to halt the state's lawsuit over alleged social media addiction. ... read more

The company's Q3 results, which show 4% year-over-year ad revenue growth, highlight ongoing instability within an ad business marked by notable performance improvements. ... read more

The experience debuted Thursday, combining recommendations, intuitive design and a wider range of formats. Microsoft plans to bring it to other platforms across its ecosystem, including the Bing home page and MSN. ... read more

The new law represents California's "latest and most extreme effort to restrict protected editorial judgments and publishing decisions," Google argues. ... read more

This WTF guide, sponsored by Grocery TV, explores how marketers are reimagining in-store retail media to engage consumers inside the grocery store. Even with the growth of digital channels such as e-commerce, social and CTV, ... read more

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech company earned just shy of $2.2 billion in Q3 this year, per the company’s earnings ... read more

Fueled by its Tegna TV station acquisition and political advertising, Nexstar more than doubled its quarterly ad revenues - 115% to $1.02 billion - vs. a year ago. ... read more

Liquid Death’s chief media officer could do without another branded hoodie this holiday season. A credible alternative to LiveRamp would go down far better.   Benoit Vatere has been looking for one since early August, when ... read more

The physical presence of the festival will expand beyond the Palais and Croisette, with displays and events across the entire city of Cannes. ... read more

Actually, here are two versions of the cartoon - one depicting GOP shop FlexPoint Media and another showing the team of Omnicom's GMMB and Waterfront Strategies - thanking their supporters. Read and I'll explain why. ... read more

...FlexPoint Media. The GOP political media shop, which placed more than $800 million alone, was the biggest beneficiary of record midterm billings. ... read more

Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that shoppers ... read more

Financial services remains the MLB's biggest ad category - up 12% year-over-year to $349 million, followed by beverage/alcohol, automotive, insurance and construction/industrial. ... read more

After being spanked and repudiated by the Democrats' victorious march to power in the House and Senate, Trump now slips into irrelevancy both in politics and news. ... read more

Ad blocking doesn’t just prevent publishers from earning revenue; it also creates blind spots in their audience analytics that can affect everything from monetization strategy to editorial coverage. Gamers are very likely to use ad ... read more

Last week, the news became official: DoorDash acquired Instacart for $17 billion.  Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. ... read more

How a hacker cost Binance $6 billion; The NYT sees a slowdown in its (sizable) ad revenue growth; and opting out of smart TV tracking doesn't always work. The post North Korean Ad Fraudsters Pwn ... read more

This week’s Media Briefing looks at how The New York Times, People Inc., News Corp and Reuters are navigating tougher year-over-year revenue comparisons after reporting strong growth despite declining referral traffic and AI disruption. ... read more

The “C” word (consolidation) might soon be coming for commerce media.  At least that was how media buyers and industry analysts reacted to last week’s news about DoorDash’s plans to acquire Instacart. “We’ve seen this ... read more

The advertising world rushed to embrace generative AI. But now that agencies and advertisers have come to rely on the tech to keep up, they’re finding themselves vulnerable to its toxic byproducts. In particular, agency ... read more

ChatGPT now handles roughly a fifth of the search queries Google does. Its ads business is worth considerably less. Nobody should be surprised by that. OpenAI only started selling ads this year, the format they’re ... read more

What all brands can learn from Democrats' big win -- and the GOP wipeout. ... read more

Microsoft unveiled several AI-powered capabilities on Wednesday -- including a dedicated dashboard designed to track the growing footprint of non-human AI traffic. ... read more

Media and technology stocks surged following Tuesday’s Democratic election sweep, Deadline writes. Comcast and Disney both rose by 5%, Netflix and Skydance by 4%. Some tech stocks saw even stronger growth, including Amazon (7%), Microsoft ... read more

Retailers like Walmart and Amazon are facing a challenge caused by AI-driven shopping: How to allow AI agents on their sites without threatening their ad revenue and customer data, Reuters reports. Those firms are the ... read more

Streaming TV brand Roku has debuted an advertising platform that uses machine learning to help brands target consumer actions, The Desk reports. The new offering, called Roku Outcomes, moves beyond audience impressions to allow advertisers ... read more

U.S. media-buying firm The Trading Desk sees an opportunity as China makes an international brand push using digital advertising, Forbes reports. “There’s going to be a big shift” as Chinese brands break through old stereotypes and pursue more sophisticated ... read more

The advertising industry’s next big customer may not be human. It may not even have a pulse. But it could have a credit card, a shopping list and remarkably little patience for a website that ... read more

Could the ZIP code, long the default unit of local advertising, be hiding a dozen distinct neighborhoods with different worries, budgets, and buying habits? Nextdoor is betting that it does. The company asks members for ... read more

Latour will run Meta's social media and content teams within the company's communications and public affairs division, reporting to division head Tucker Bounds. ... read more

"X has not been injured by a restraint on competition; instead, it faced competition and lost," advertisers argue to the Fifth Circuit Court of Appeals. ... read more

Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. But for a month now, Criteo’s market cap has hovered between ... read more

Remember when "Claude" referred to somebody's French uncle, and "hallucinate" belonged to Burning Man and the occasional fever dream? ... read more

The allegations against Sony, if proven true, could establish that the company violated California's constitution, a federal judge ruled. ... read more

AI isn't particularly good at introducing consumers to unfamiliar brands. ... read more

Total national TV ad spend from Oct. 5 - Nov. 3 was $156 million vs. $106 million in the previous 30-day period. ... read more

Dentsu teamed up with the hit anime series "Dandadan" for a social media campaign promoting Nisssin Foods' Bold Tastes of Tokyo instant noodle line. ... read more

This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting. CTV has changed how ... read more

ChatGPT ads have topped 200,000 placements since OpenAI's ad-platform launch, marking the first holiday season where paid search spans three distinct engine types, according to data released today by Adthena. ... read more

Reddit is testing ad placements in search with a select group of advertisers. Ad delivery in search will depend on contextual relevance to a user's search query, and other factors. ... read more

Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and consumer protection? ... read more

"Capital expenditure for Versant increased by a minimal 1% year-over-year, offering a reassuring signal to market analysts." ... read more

This entire election season was a disgrace that has me wanting to swear off TV forever. ... read more

Google is allowing increased personalized gambling advertising on YouTube, Yahoo/Tech reports. This category includes permission market advertisers, but they face tougher rules. Gambling advertisers can target audience groups with specific characteristics or interests. But Google ... read more

Edible Arrangements sells 350 SKUs on its website year-round. But for Valentine’s Day and on Mother’s Day, only around 10% of them are available to buy. That might sound like a counterintuitive move for a ... read more

Walt Disney Co. is planning thousands of job cuts while asking some managers to produce 20% in annual cost savings, sources said, Bloomberg reports. The savings could come from expense and job reductions. Theme parks, TV channels and the Disney movie studio will ... read more

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are ... read more

Running a local business is already a full-time job. Becoming an expert in every advertising platform shouldn’t become a second one. So will DoorDash’s $17 billion acquisition of Instacart make local retailers’ jobs any easier?  ... read more

All Or Nothing Schools looking to ban AI for students are realizing just how much weight Google has to throw around. It’s a story publishers and ad tech companies know well. As more K-12 schools ... read more

It’s been almost a week since DoorDash officially announced its plans to acquire Instacart — a deal valued at approximately $17 billion. DoorDash’s takeover of Instacart isn’t expected to wrap until the end of 2027 at ... read more

Entertainment-first has spent the year working its way into most conversations about marketing, including a fair few of Digiday’s. SharkNinja’s holiday campaign is the latest example. Last year’s spot had Kevin Hart moving in ... read more

In the months since Publicis Groupe announced its $2.2 billion deal to acquire LiveRamp, CMOs have been considering a crucial question: should I stay, or should I go? That deal closed this week (Monday Nov. ... read more

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series. Premium programming Instagram’s creator payments, Netflix’s new ads platform exec and more Premium programming A ... read more

This story was first published by Digiday sibling Modern Retail. These days, delivery platforms have to offer more than just delivery services to brands and retailers. DoorDash’s announced plans to acquire Instacart for $17 billion point to ... read more

01 Introduction As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding. Brands may pay creators to produce sponsored content, gift products to them in the ... read more

Versant Media Group reported a 4.2% decline in Q3 earnings to $1.59 billion, Cord Cutter News reports. Net income fell by 41.1%. Linear distribution revenue, meaning cable and satellite distributions, fell 5.8% to $935 million. The decrease was ... read more

If AI agents end up doing more of the shopping for consumers, the loyalty programs that brands built around apps, inboxes and points balances may need rebuilding within a few years. Gartner predicts 60% of ... read more

Most marketers aren’t suffering from a data shortage. They’re drowning in reports from platforms, mix models, and agency wrap decks that arrive too late to act on and point in different directions. The confidence crisis ... read more

The recent ruling in favor of Thomson Reuters "will destabilize the current AI market and impede further AI innovation," Ross Intelligence says in its bid for a new hearing. ... read more

Previously, Marti Sivesind served at Inizio Evoke Media and earlier held senior leadership positions at WPP's CMI Media Group, Publicis Health Media, Gyro and OMD. ... read more

Section 230 protects Meta from liability over algorithms that connected a victim and sex trafficker, the Ninth Circuit Court of Appeals said Wednesday. ... read more

The FTC is requiring Publicis and LiveRamp to maintain fair and nondiscriminatory access to LiveRamp's standalone services, establish safeguards preventing Publicis from accessing confidential customer data, undergo independent compliance audits and more. But only for ... read more

TikTok has announced a global content partnership with the Women's Tennis Association (WTA) designed to build on a notable rise in engagement surrounding WTA content in the app. ... read more

TikTok has announced a global content partnership with the Women's Tennis Association (WTA) designed to build on a notable rise in engagement surrounding WTA content in the app. ... read more

People Inc. isn’t mincing words about the current state of digital publishing: It’s bad. The company has seen a “critical loss of sessions,” Barry Diller, People Inc.’s chairman and senior executive, told investors during the ... read more

Will a brand-new marketing student ever become an expert when 99% of the day-to-day work required to put a campaign together is now handled by AI? ... read more

There was no better closing argument for the midterm elections than Donald Trump standing in front of the Lincoln Memorial Reflecting Pool Monday gazing at his own reflection. Well, not literally, but definitely figuratively, because ... read more

The company has now surpassed political ad spend for the 2024 Presidential election year, with growth also driven by its media and entertainment vertical. ... read more

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million. ... read more

Advertising on AI engines like ChatGPT does not yet justify free services to users, a study published to ecommerceresearch.org shows. ... read more

Only the latest in new high-tech-linked entertainment or other digital media can really move the needle for all consumers, with the near-daily media/entertainment time near the saturation point. ... read more

The move to launch flag football will come exactly a year before the 2028 Summer Olympics, where flag football will make its debut as an official Olympic sport, with men's and women's teams. ... read more

The 'TV Blog' has long used terms such as "traditional," "legacy," "linear" and "broadcast" in talking about aspects of television. ... read more

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience. The post This Ad Tech Company ... read more

The shopping mall may be losing its grip on consumers, but its ability to tempt shoppers into buying things they never intended to purchase is alive and well. Rokt Ads is helping bring that time-honored ... read more

How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets. The post OpenAI May Not Be So Open For ... read more

Political creators need platforms that can deliver reach, revenue and clear rules. But no single platform reliably provides all three: YouTube offers ad revenue, Instagram can deliver huge audiences without paying creators and TikTok’s moderation ... read more

Publisher trade groups around the world are pressing Meta to change its planned terms of service, but heads of audience and social media told Digiday that their continued reliance on its platforms raises questions about ... read more

Subscribe: Apple Podcasts • Spotify Apple has reminded ad tech how much power the browser holds. Ad tech’s reaction: Get out of the browser. With iOS 27, Apple’s Safari browser has begun blocking domains tied ... read more

As it continues to expand in the number of channels and options, as well as the ad revenue placed into it, retail media is offering media agencies new opportunities to harness closed-loop measurement in a ... read more

It’s earnings season, typically the time of year when industry observers watch agog, as Big Tech companies post earnings far greater than the average ad tech company can begin to contemplate, but Q3 this year ... read more

For Apple's fiscal fourth quarter 2026, total iPhone revenue reached $57.58 billion (up 17%) with Services segment revenue $31.57 billion - a new record, up 9.8%. ... read more

Reddit’s stock has fallen after release of its Q3 earnings, mostly due to declining referral traffic, Marketing Dive says in an analysis. The explosive growth -- partly driven by the firm’s advertising capabilities -- is slowing down, ... read more

OpenAI has teamed up with Magnite and Pubmatic to help advertisers buy ChatGPT ad placements via ad-tech platforms, Token Post reports. Advertisers can use each platform to submit bids, upload their ads and set spending ... read more

The news media have received good news that in theory should bolster readership and ad placements: Most Americans, including both Republicans and Democrats, feel that criticism by news organizations keeps political leaders in check, according ... read more

The bottom of the funnel is getting crowded. Finding efficiencies against in-market demand is increasingly expensive, CFOs are scrutinizing every dollar regardless of channel, and measurement has matured enough to connect upper funnel exposure to ... read more

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be materializing, as CTV measurement evolves beyond traditional ... read more