Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the emperor’s new clothes — not due to foolishness but because it’s easier ... read more

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, ... read more

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve ... read more

Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same day viewers for the most recent reporting week ending July 12, while Telemundo came in at 1.995 million. ... read more

The company felt confident enough in its first-half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%. ... read more

At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own. ... read more

With his new comedy series "The Hawk," Will Ferrell returns to familiar ground as an egotist fallen on hard times who yearns for a comeback. ... read more

Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says. ... read more

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think ... read more

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think ... read more

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on ... read more

This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer engines to attract advertisers — even as the tools measuring it ... read more

Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters (Obsession and Backrooms, which, as of writing, ... read more

Stagwell is moving to wrest control of ad-inventory curation from DSP and SSP marketplaces and bring it in-house. The holding company is set to launch Stagwell Curate, an AI platform that pulls curated  CTV, online ... read more

In 2018, Kristi Cook was an anonymous YouTuber making videos about internet celebrity drama and gossip on a channel known as Spill Sesh, with only her disembodied voice doling out the week’s hottest gossip. The ... read more

Apple has posted its official guidelines and policy terms for businesses looking to buy ad placements inside Apple Maps, but as of Wednesday the service had yet to officially launch. ... read more

Author Scott Turow and a group of leading publishers, including Hachette Book Group, Cengage Learning and Elsevier, have sued Google for allegedly using millions of books and articles without permission to build its Gemini artificial intelligence ... read more

Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still Free,” which was created by its ... read more

Cox Media Group (CMG) is using Waymark's AI-powered video creation platform to drive sales at stations in nine markets, TVTechnology reports. “What we’re seeing with Cox Media Group represents how broadcasters help clients grow and unlock ... read more

Texas Attorney General Ken Paxton is investigating LinkedIn, claiming that the company has advertised misleading or fake job opportunities to its Premium subscribers, KVUE reports. Paxton charged that LinkedIn has long marketed its paid Premium subscription ... read more

Casting has begun for the life-size adaptation of the classic real estate game that will feature 12 players and premiere in fall 2027. ... read more

"Plaintiffs consented to the very matching they now complain about," Meta writes in a motion seeking dismissal of a privacy lawsuit. ... read more

The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations. ... read more

The strategic partnership with Dick's Sporting Goods' media division focuses on providing advertisers with insights on how campaigns on Snapchat's platform impact in-store sales. ... read more

Microsoft cleaned up the Windows 11 Search experience with a redesign that removes ads from web results, giving Windows Insiders a dedicated setting to turn off Web and Microsoft Store suggestions. ... read more

Horizon Global was awarded Latin America, Scandinavia, Japan, the Philippines, Germany, Spain, Portugal, and 14 Central and Eastern European markets. ... read more

"Advertisements and interruptions frequently appear during streamed content, interrupting videos with commercials for everything from popular automobiles to marketing for local attorneys or dietary supplements," two subscribers allege in a new lawsuit. ... read more

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers ... read more

CANNES, France — For years, adtech companies pitched the idea of a single platform that could do everything. Brian Jankovsky, director of entertainment and sports partnerships at Google, says media companies would rather build their ... read more

There's definitely adoption, but the conversation is not as hot as it once was. A backroom debate on standards has slowed things down. ... read more

Microsoft is accused of deceptive practices including "dark patterns" - design techniques intended to manipulate users to make choices they may not otherwise make. ... read more

The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next year, while Nielsen One Ads is being updated. ... read more

Roughly 85% of brand mentions in AI answers originate from third-party sources rather than a company's own website. ... read more

Job loss and power usage are primary dangers of AI, according to the July Harvard Caps / Harris Poll. Most say stronger safeguards are needed. ... read more

The fitness franchise includes Club Pilates, Pure Barre, YogaSix, StretchLab and BFT. ... read more

S&P says 'casual' sports fans are those who watch less than five hours of sports per week, with 'avid' fans at 10 hours or more and 'moderate' fans at five to 10 hours. ... read more

Brands feeding their real-time community insights into AI systems are seeing a creative advantage, according to a new report from WARC, Lions Advisory, and TikTok. ... read more

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented ... read more

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address. ... read more

A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer. ... read more

U.S. ad-spending growth continued to decelerate in May - expanding just 0.7% vs. May 2025 - the worst month since year-over-year Olympic spending comps in July and August 2025, according to just-refreshed estimates from Guideline's ... read more

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little ... read more

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What's the fallout? ... read more

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution ... read more

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media ... read more

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check ... read more

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). ... read more

This week’s Future of TV Briefing looks at the M&A deals that could should be in the offing after an active first half of 2026. Match game Paramount-WBD’s opposition, Netflix’s live TV play, Disney+’s ... read more

Reddit execs are “intensely debating” whether feeding ChatGPT is eating its own ad business. At Cannes, a top Reddit advertising executive admitted something the company has mostly avoided saying out loud: it doesn’t yet know ... read more

This story was first published by Digiday sibling Modern Retail. Peacock’s “Love Island USA” has become an advertising juggernaut, and the impact of this season’s sponsorships is starting to be felt beyond the villa.  Now ... read more

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI era, zero‑click search choked the flow of traffic to news and other open‑web sites, according to new U.S. and U.K. benchmarking ... read more

Google’s AI Overviews and Perplexity AI are subject to Germany’s media laws, the country’s media regulator said, Reuters reports.. This includes AI-generated new summaries and chatbot responses. These are seen as content created by the ... read more

Questions have emerged about ABC News Radio’s practice of broadcasting pre-recorded newscasts during overnight hours, Barrett Media reports. This came to light when ABC did not communicate the news of Sen. Lindsey Graham’s passing until 4:30 AM ... read more

Content Partners has teamed up with media pro Ed Simpson to launch Wonderloom Media, Variety reports. The new firm has made its first acquisition: The YouTube true-crime channel Dr. Insanity, which has more than 5 ... read more

Google will update its Google Ads Gambling and game policy, effective September 14 of this year, Gambling News reports. All accounts that would advertise in the Gambling and games category must demonstrate “good policy health.” Those that ... read more

CANNES, France – At Cannes Lions, where every conversation eventually circles back to AI, measurement or someone insisting they have solved television, Amazon Ads arrived with a simpler proposition: Why settle for one advertising platform ... read more

"If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original film and television programming in the United States, eliminating vigorous competition from a major film and television studio ... read more

Athletes like LeBron James have become as influential in entertainment and business as they are in sports. ... read more

The benefit to advertisers goes far beyond the ability to pull in images from across the web and focuses more on creating a completely new image from imagination. ... read more

An issue in X's recommendations algorithm that may have contributed to proliferation of content and accounts in the main feed existing outside of what users follow was resolved - a possible factor in the app's ... read more

Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced AI models to transform memories and historical fragments into moving images. ... read more

CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes ... read more

A federal judge has thrown out a privacy lawsuit against online diet company Noom over its alleged use of session-replay technology to track consumers' activity on its site. ... read more

Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that requires a new approach to economic and technical standards. ... read more

Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report by Advertiser Perceptions with research data from Guideline estimates. ... read more

Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice. ... read more

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for ... read more

For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover. A new initiative called SAIL – which ... read more

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands ... read more

If "Ride or Die" owes a debt to any assassin movie or TV show that came before it, then it is "John Wick." ... read more

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like ... read more

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not ... read more

Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging ... read more

Publishers have largely accepted that reaching new audiences increasingly means making more video. Now comes the harder part: re-engineering newsrooms so reporters and editors behave less like byline-only journalists and more like on-camera video correspondents ... read more

For some media agency executives, it’s the “future of targeting.” Others say it’s a theory that will only get you so far. Though the case studies remain unwritten, agencies like WPP are already running early-stage ... read more

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the ... read more

Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising. ... read more

The Pentagon and the U.S. Department of Justice are working together in an effort to identify and prosecute leakers, Defense Secretary Pete Hegseth, Military Times reports. They have formed a joint task force to fight ... read more

Meta’s AI advertising tools are chaotic, generating absurdities and misrepresentations, Business Insider. reports in article. Based on based interviews with eight advertisers and agency executives, the article notes that Meta has been facing a backlash from brands.  For ... read more

Smartly, tan AI-powered ad tech platform, is partnering with Roku to bring social advertising capabilities to connected TV, according to Demand Gen Report. The arrangement connects Smartly and Roku Ads Manager through the Roku Ads ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors, But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors. But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal ... read more

The company's rebrand and updated jingle aim to make insurance easier to buy and understand. ... read more

Picking up a phone to make a call sometimes seems archaic, but data shows the value of consumers and how brands can stay connected to them. ... read more

The social GPS navigation app now suggests routes based on both a user's trip history and the app's understanding of a city's traffic patterns. ... read more

Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive. ... read more

The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ... read more

The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, basic cable distributors, and, ultimately, audiences nationwide," 12 state attorneys general allege in a complaint filed Monday. ... read more

CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media ... read more

CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at ... read more

Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued push in the potential promise of open-source alternatives. ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

In a novella that's too relevant to be true escapist fare, "The Delivery" shows what happens when a family gets their very own robot. ... read more

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming. ... read more

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, ... read more

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ... read more