LAS VEGAS — Connected TV’s real value as a performance channel happens when advertisers can know exactly who sits in front of the screen, enabling precise targeting that reaches people in their most relaxed, engaged ... read more

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. ... read more

PALM SPRINGS, CALIF. — Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests ... read more

LAS VEGAS – VideoElephant positions itself as a connective layer across the video ecosystem, linking media owners, publishers and advertisers through a vast content library and distribution network. Brian Cullinane, chief commercial officer of VideoElephant, ... read more

Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data ... read more

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, ... read more

The remit spans integrated strategy, media buying and execution, creative development, measurement and more. ... read more

Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

The renewed agreement covers markets including UK, Sweden, Denmark and the Netherlands. ... read more

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. ... read more

Performance TV is now the top channel for advertising investment, according to tvScientific’s 2026 State of Performance TV Report. Advertising on streaming channels now accounts for 24% of total media spend as budgets shift from YouTube, Meta, ... read more

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform ... read more

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives ... read more

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports. ... read more

The spectacle of former sitcom greats co-starring with Ben Affleck in a "Good Will Hunting" spoof was the TV Blog's favorite Super Bowl commercial. ... read more

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller. ... read more

Western media outlets were accused of cheerleading or propaganda in covering the Ukraine war. But the problem was not that journalists were biased. “It was that journalism could not keep pace with the war’s informational ... read more

Microsoft has for the first time revealed how many clients are paying for Copilot, its artificial intelligence chatbot and assistant. Microsoft 365 Copilot has 15 million paid Copilot seats, showing growth of160% year over year, ... read more

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their ... read more

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything ... read more

Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising next to news ... read more

As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible. Google’s sales reps are now being incentivized to prioritize pitching YouTube, ... read more

Subscribe: Apple Podcasts • Spotify Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super ... read more

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. At agency holdco S4 Capital, the pivot is already taking shape. By the end of the year, about ... read more

AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but ... read more

The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.  The agency holding companies ... read more

The r/eal reviews campaign hints at how the Unilever brand is rethinking trust in beauty marketing. ... read more

A Meta spokesperson has informed "Business Insider" that the company is currently building "an internal prototype of a new stand-alone app for sending disappearing photos," per the article. ... read more

New and existing Discord users will be automatically delivered a "teen-appropriate experience by default" starting in March. In order to be confirmed as an adult, users must complete an age-verification process. ... read more

While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac's Formula 1 team is contending with a lawsuit. ... read more

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the United States. The ads also have drawn interest from another ... read more

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the United States. ... read more

Reports say that Lewis was showing up at Super Bowl festivities after hundreds were laid off at the "Post." ... read more

"The public interest favors a stay because non-parties have an interest in what happens to their search queries," Google argues. ... read more

LAS VEGAS — The race to monetize shopper data has turned retail media into the advertising industry’s fastest-growing sector, projected to surpass combined spending on connected TV and traditional television by 2027. But perhaps it ... read more

LAS VEGAS – Media budgets are steadily moving from linear television to connected TV, opening new ways for marketers to reach audiences with greater precision, according to Dan Hickox, vice president of business development and ... read more

"The First Amendment guarantees the people the right to record, report, discuss, and criticize the actions of our government -- including the deployment of federal agents in their communities," Rep. Jamie Raskin tells Attorney General ... read more

Alphabet, Google's parent, is looking for ways to raise about $15 billion from a U.S. high-grade dollar bond sale that will fund artificial intelligence investments. ... read more

Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winners and losers of this year’s Super Bowl – the brands. (The Seattle ... read more

President Trump appeared to reverse his opinion about the deal, saying "there will be more competition" for TV news. ... read more

Substack profits from allowing antisemitic newsletters to publish on its platform, The Guardian charges. One such product is  NatSocToday, which published a recent post stating that the Jewish race was responsible for World War II, and that Adolf Hitler ... read more

The Longmont News Network, a platform based in Longmont, Colorado, increased its frequency, but the AI-generated content has included “fabricated information, misspelled names, and AI-generated images that some residents mistook for real photographs,” writes the ... read more

LAS VEGAS – Paul Lentz, head of strategic development at CVS Media Exchange, says personalization inside physical stores is becoming a central pillar of CVS’s retail media strategy. Speaking with Beet.TV contributor David Kaplan at ... read more

It was the kookiest TV show concept of last spring's Upfronts and now, "The Miniature Wife" has a premiere date. ... read more

Media experts with old values, judgment and tools and U.S. legislation and rules are trying to manage technology never envisioned - a theme circulating through the advertising industry as AI technology kicks in to take ... read more

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – ... read more

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services. ... read more

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of ... read more

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first ... read more

Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing ... read more

Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend. “Marketers ... read more

More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise. In theory, they’re doing so to reduce the cost ... read more

This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting ... read more

As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video.  At ... read more

Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or ... read more

The offering, dubbed Influential Sports, is a joint effort from Publicis Sports and Influential, the influencer marketing firm that Publicis acquired in 2024 for a reported $500 million. ... read more

Will Lewis has stepped down as chief executive and publisher of The Washington Post only days after the Post laid off 30% of its, staff, including 300 journalists, The New York Times reports. Owner Jeff Bezos announced ... read more

Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways. ... read more

The announcement follows gains in viewership in 2025. ... read more

LAS VEGAS — Targeting ads to specific scenes within TV content sounds like the ultimate precision play. The challenge is that precision without scale doesn’t spend budgets, and most scene types don’t appear frequently enough ... read more

It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural embrace ... read more

The FTC "is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech," NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to ... read more

The FTC "is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech," NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to ... read more

But company's Super Bowl ad showed another side of AI, with actor Chris Hemsworth imagining Alexa was trying to murder him. ... read more

TikTok is attempting to bring in more retailers with a new Shop program designed to help brands sell more products on the app, amidst widespread confusion over the implications of its new U.S. ownership, ... read more

Consumer advocacy group Public Knowledge is urging a judge to reject Google's request to lift orders requiring it to share some data about users' searches with "qualified" competitors and to provide syndicated search results and ... read more

NBCU commentators will use AI Mode to explain complex details in real-time. During the Olympics Opening Ceremony, Google will debut a campaign showcasing Team USA athletes' physical feats and how fans can use AI Mode ... read more

In its latest performance report, Reddit said the company added 5 million daily active users and increased its ad revenue by 75% year-over-year, with a focus on enhancing AI-powered targeting and search capabilities for advertisers. ... read more

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl ... read more

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses ... read more

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech feels harmless in comparison. Well, ... read more

Don't hire a CAIO, but promote an orchestrator who understands how to weave AI into the existing workflow, tools and practices. ... read more

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now it's the opposite of what ... read more

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from ... read more

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. ... read more

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for what it's worth. ... read more

The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million. ... read more

Workers at Hearst Magazines staged a half-day walkout in New York City, demanding better wages, protection against AI and work flexibility, Democracy Now! reports. Their old contract expired last month.   ... read more

A bill recently signed by New York Governor Kathy Hochul requires advertisers to disclose the use of synthetic performers in publications and advertisements, Reuters reports. Another bill signed by the governor prevents a deceased person’s ... read more

Microsoft confirmed that it provided its BitLocker recovery keys to federal investigators in Guam, allowing them to unlock encrypted data on laptops, thus crossing a privacy line.  This is a clear sign that "’encrypted’" does not ... read more

The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. ... read more

Savannah Guthrie is no doubt in an unimaginable state of agony over the disappearance of her mother, and so are we. ... read more

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary. ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: RTB Bowl appeared first on AdExchanger. ... read more

It's hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn't all it's cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT ... read more

The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this ... read more

This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game. ... read more

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. ... read more

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run ... read more

This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content.  The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for ... read more

On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan ... read more

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth within the NFL Media Center. ... read more

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent months, notably with the hire of former Ford CMO Suzy Deering ... read more

Roughly 300 journalists have been laid off in sweeping cuts. ... read more

The Texas App Store Accountability Act "imposes a broad censorship regime on mobile apps," the Computer & Communications Industry Association says in a lawsuit filed Thursday. ... read more