The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the ... read more

Subscribe: Apple Podcasts • Spotify A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ ... read more

This story was first published by Digiday sibling Modern Retail. This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, ... read more

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.  Though most require a certain amount of followers and activity levels to be eligible ... read more

The Trump administration plans to spend $4 million to help right-wing media in Europe, Reuters reports. This is part of $25 million for civil society groups working on conservative causes in the. The grants could ... read more

Publishers received a break last Friday when the California Legislature and Senate both passed a law that would end private right of action for lawsuits involving the California Invasion of Privacy Act (CIPA), the News/Media ... read more

The complaint alleges that, for more than seven years, Amazon increased the prices that "more than one million brands and sellers were required to pay to advertise on Amazon's platform. The complaint alleges Amazon's practice ... read more

AMENIA, NY – Creators may have started with ring lights and a dream. Now they are becoming media companies, whether or not they have learned the finer points of viewability reports. Sheryl Goldstein, executive vice ... read more

CANNES, France — When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable ... read more

CANNES, France — A car jack branded as Viagra, a botox campaign that never describes the product overtly, a GLP-1 drug reminscent of the Mac-versus-PC guys. Picture a pharmaceutical ad, and these wouldn’t be top ... read more

CANNES, France — National advertising reach and neighborhood-level relevance have long been treated as competing priorities. Nextdoor’s pitch to brands is that the tradeoff is a false one. “We’re not necessarily running local budgets. We’re ... read more

Instagram is renaming its 'AI creator' label to 'AI-generated profile' and will restrict the reach of unlabeled profiles that feature AI-generated people. ... read more

After three years as Pinterest's chief financial officer, Julia Donnelly will leave the social discovery company in October as revenue growth is expected to slow following a string of strong quarterly reports. ... read more

A federal appellate court late last week revived NetChoice's effort to block a Tennessee law prohibiting social platforms from allowing minors under 18 to create accounts, without parental consent. ... read more

"Google took a shot at trial, and it lost," U.S. District Court Judge Richard Seeborg said. ... read more

As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by the U.S., Canada and Mexico. ... read more

That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio show on HBO Max. ... read more

Several days after agencies took to LinkedIn to discuss that they were not seeing performance from ChatGPT Ads, OpenAI announced it had reached a $1 billion annualized revenue run rate for its ad business. ... read more

The new agency network operates across 40 markets and represents approximately $9.1 billion in 2025 billings. It will be led in the U.S. by Nicole Estebanell, who previously served as CEO of Mediahub U.S. ... read more

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where ... read more

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word "innovation" in Nina Gould's title at Forbes very interesting. ... read more

"Every restaurant claims to have the best chicken sandwich, but we were so confident in ours that we knew fans would back us up," A&W's Amanda Potts tells Marketing Daily. ... read more

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI ... read more

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the ... read more

The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.” The post Something Old, Something New; The Robots Aren’t Always ... read more

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years. Today she’s ... read more

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, ... read more

Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, ... read more

This story was first published by Digiday sibling Modern Retail. Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. Target Beauty Studio is set to launch Sept. 10 in ... read more

Fresh off its acquisition by Axel Springer, The Telegraph is pushing its podcast ambitions beyond audio, building repeatable franchises that can span video, live events and paid membership. The goal is to deepen direct relationships ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

The movie has earned a total of $891.5 million domestically, with the second highest domestic box-office revenue ever. "Star Wars: Episode VII-The Force Awakens" was the highest, at $936.6 million in 2015. ... read more

The film earned $891.5 million - the second-highest domestic box-office revenue ever, eclipsing the $15.5 million "Coyote vs. Acme" opening. National TV ad spend was a minuscule $86,625 driven by 242 airings and resulting in ... read more

Sony Music Publishing has joined with Warner Chappell and other music publishers to sue Anthropic for “blatant theft,” TechCrunch reports. The suit, filed with the U.S. District oCourt for the Northern District of  California, alleges that ... read more

Nielsen has sent a message to networks, saying that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible,” Awful Announcing reports. The move could particularly affect ... read more

Good Good Golf, facing extensive criticism for an ad showing a woman being shoved to the ground, has  “removed people responsible for the ad,” CEO Matt Kendrick told Front Office Sports, the New York Post reports. The company ... read more

CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular ... read more

AMENIA, NY — FreeWheel is aiming to sit at the center of CTV’s absorption of three of the moment’s main drivers of marketing and media growth. But that goal is not without challenges. Still, the ... read more

CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. ... read more

CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business ... read more

Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert ... read more

Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert ... read more

The Chamber of Commerce is urging an appellate court to reject the FTC's attempt to revive charges that Meta violated antitrust law by monopolizing a market for "personal social networking services." ... read more

The FTC reportedly is considering suing YouTube over decisions to remove videos posted by users. ... read more

X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating "an agent that lives in chats." ... read more

Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing costs and free up budgets for AI-powered analytics to optimize campaign performance. ... read more

YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated into video posts, Shorts, and livestreams. ... read more

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences. ... read more

Move over fried chicken sandwiches and buffalo wings. Grilled chicken has entered the chicken chat, following a year-long lobbying campaign by the QSR chain. ... read more

By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line. ... read more

The show's main character, fictional late-night host Varnell Hill, was introduced on "Martin" 33 years ago and appeared in only two episodes. ... read more

In 2023, Lachlan and Rupert Murdoch tried to re-merge the company, but institutional investors and Murdoch family members argued against it. ... read more

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's. ... read more

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them. The post There’s A Meta Diaspora Building ... read more

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: How To Train Your AI Model appeared first on AdExchanger. ... read more

Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” ... read more

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t ... read more

This story was first published by Digiday sibling Modern Retail. Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with ... read more

Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control. Half of marketers misprice creator fees and 40% of them ... read more

Calloway has ended its relationship with Good Good Golf two days after it apologized for its part in a Good Good Golf advertisement, saying, “Violence against women is unacceptable and should never be trivialized, normalized ... read more

Simon Property Group, the world’s largest shopping mall operator, has launched Simon Media Network, a type of a retail media network, AdExchanger reports. Simon’s goal is to “identify new growth opportunities outside of its core ... read more

Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School, titled “How Mass Surveillance From Online Advertising Puts Journalists ... read more

The top 15 U..S podcast advertisers spent $56.7 million in July -- a 6% decline from the prior month, according to data from Magellan AI, Barrett Media reports. Quince led the way with $7.5 million in ... read more

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. ... read more

With a 10% gain in ads, strength in computing and home entertainment, the retailer is raising its revenue forecast. ... read more

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers. ... read more

Government and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement. ... read more

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a ... read more

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades. ... read more

Kara Puccinelli, Chief Commercial Officer, Nexxen Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But ... read more

It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on ... read more

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked. ... read more

RedVest Media, the company's retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront. ... read more

The Trade Desk is pushing out another update to Kokai, its buying platform. But don’t expect the same uproar as its last major overhaul three years ago. Unlike then, this one leans on fixes agencies ... read more

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update ... read more

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) buying." ... read more

A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and will be vital to C-SPAN's continuing coverage of Congress, the White House and SCOTUS. ... read more

Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive ... read more

This week’s Media Briefing will look at how the open web is splitting between human audiences and AI crawlers — and why publishers are betting on stronger brands and diversified audience strategies to survive the ... read more

The creator economy is officially trying to build its own ad stack. It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least ... read more

Agencies are often expected to have all the answers for their clients, and pre-empt any issues before they even arise. Behind the scenes, though, the way they operate can be a different story. In this ... read more

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the European market. ... read more

FCC Commissioner Anna M. Gomez has sharply criticized the Media Bureau guidance that expands the types of political entities that can qualify for discounted broadcast advertising rates, TVTechnology reports. The Media Bureau is now allowing ... read more

The settlement of social-media addiction charges by Meta for $18 million will not have a material impact on its bottom line, given the $200.97 billion in revenue it made last year, Mother Jones writes in an analysis. ... read more

Microdrama downloads grew y 95.5% YoY in the first half of 2026, surging to a total of 1.45 billion, Marketing Dive reports. And the number of active advertisers on short drama apps rose by 132% ... read more

The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate the impact AI will have. ... read more

AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the ... read more

CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom  as a media buy rather than a community relationship will tend to miss the mark. “The ... read more

CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 ... read more

Podcast advertising has graduated from an experimental line item to a core part of the media plan, according to Jason Adamski, director of the Media Center at IAB. Now the industry must prove it can ... read more

Christine Foster joins Orange Apron Media from Kroger Precision Marketing. ... read more

A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nikes, are clouding the retailer's near-term prospects. ... read more

Google is changing its billing and resource allocation for AI-driven developer platforms -- specifically Google Antigravity in Gemini Enterprise -- to help brands and agencies control costs. ... read more

Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site. ... read more

As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content. ... read more

The structural remedies include limiting kids' usage to two hours per day with nighttime blocks from 12am-6am, which are likely to impact user engagement and advertising load. ... read more

CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors." ... read more

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the ... read more