lAS VEGAS – The quest for meaningful audience metrics in the CTV space continues to challenge advertisers and media companies alike. Could behavioral intent data hold the answer to proving advertising effectiveness? By analyzing real-world ... read more

Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium ... read more

A federal judge has rejected Google's request to vacate a jury verdict requiring the company to pay $425 million for allegedly violating collecting mobile users' analytics information after they attempted to block data collection. ... read more

"The complaint alleges that Meta violated Vermont law by 'designing' Instagram to be addictive, but there is no allegation that Meta 'designed' Instagram in Vermont or with features in any way unique to or targeted ... read more

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into ... read more

Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park ... read more

LAS VEGAS — Amazon’s nearly total reach — 90% of U.S. customers across authenticated devices — means that advertisers can tell personalized stories that follow consumers throughout their day, from users’ Ring doorbell deliveries to ... read more

The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while ... read more

The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver ... read more

Susan Leland, director of audience insights, NPR In an increasingly fragmented media landscape, optimizing ad spend to ensure both maximum reach and meaningful engagement has become a critical challenge for brands. Brands often suffer from ... read more

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new measurement approach during ... read more

Nebraska Public Media of Lincoln, Nebraska is acquiring Omaha’s KOO-FM and will convert it to non-commercial public radio, Nebraska Public Media reports. Nebraska Public Media’s programming will not be available in Omaha via a dedicated ... read more

Charter Communications made rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business. ... read more

The pilot program features a "new methodology enhancement." ... read more

Hour Media has acquired the assets of Sale Lake, Utah Bride & Groom and Utah Style & Design from JES Media, Salt Lake magazine reports. Hour Media, which specializes in city,, regional and lifestyle publishing, will focus on enhancing client service, ... read more

Media mix modelers should consider as-run radio as a new channel instead of equating radio ROI with historical benchmarks, former Procter & Gamble media analyst John Fix argues in a blog post, according to Radio ... read more

The Detroit Tigers and eight other MLB teams are leaving Main Street Sports Group, Detroit Free Press reports. The teams include the Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB ... read more

The Detroit Tigers and eight other MLB teams are leaving Main Streets Group, Detroit Free Press reports. The teams include the  Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB Media, ... read more

The neighbors seen in the scripted Peacock series "The 'Burbs" and the HBO Max documentary series "Neighbors" are decidedly at odds. ... read more

The company grew organically by 5.6% last year and says it expects another strong year of growth in 2026. ... read more

Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers, these efforts look less like a clean-up and more like yet another revenue squeeze. ... read more

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t ... read more

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever. The post Hold My Holdco; When Growth Goes Down appeared first on AdExchanger. ... read more

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation. They’re witnessing faith. Faith in what this industry ... read more

Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last ... read more

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce Protocol (UCP) — a ... read more

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ruled that Google violated U.S. antitrust ... read more

Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents. The development was the subject of its flagship announcement ... read more

Join Digiday, Glossy and Modern Retail, at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders, including Tree Hut’s Sarah Craig, will discuss how they are using ... read more

Social media has now been around long enough to know it can be an extremely powerful marketing channel, notably for lower-funnel advertisers. Even in the face of eroded signals on what gets them to click.So ... read more

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself," IAB CEO David Cohen said Monday at the group's annual meeting. ... read more

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself," IAB CEO David Cohen said Monday at the group's annual meeting. ... read more

Musk's rocket and satellite manufacturer SpaceX has acquired xAI, creating "the most valuable private company in the world," according to "The New York Times. " ... read more

In compliance with Australia's groundbreaking under-16 social-media ban, Snapchat announced it has locked or disabled over 415,000 accounts in the region belonging to supposed underage users. ... read more

Paula Despins, VP of ads measurement at Amazon Ads, made the announcement at IAB ALM during her keynote on Monday. She explained how advertisers and partners can use one integration to link custom agents or ... read more

PALM SPRINGS, CALIF. – Nissan Motor Corp.’s chief marketing officer and global brand advisor Allyson Witherspoon says artificial intelligence has moved from a side experiment to the backbone of the automaker’s marketing organization. AI as ... read more

IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns with IAB's future plans for advancing collaboration between brands, platforms and technical standards. ... read more

According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV. ... read more

LAS VEGAS – As viewers gain more control over what they watch and when they watch it, Horizon Media is reshaping how it plans for connected TV. Speaking with Beet.TV at CES 2026, strategic investment ... read more

LAS VEGAS – Healthcare marketers are increasingly treating TV as the starting point for omnichannel strategy as connected TV adoption reaches critical mass and measurement improves, said Baron Harper, general manager of business development at ... read more

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration. The post Amazon Ads Opens A Beta Test For Its New MCP Server ... read more

AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates. ... read more

Antitrust enforcers oppose Google's request to stay an order requiring it to share some data about users' searches with "qualified" competitors and provide syndicated search results and ads to those competitors. ... read more

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber ... read more

The social media site, not for humans, shows retailers are not prepared for AI agent tech that could undermine online purchase security by introducing autonomous vulnerabilities built for traditional rules and human-paced threats are not ... read more

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilot and bots. And little ... read more

This column is about a new bots-only social network, and why my agent and I decided not to become Crustafarians after all. ... read more

The people who built Silicon Alley had to be feisty. They had to make money or at least make noise, because no one was going to hand them a runway. ... read more

Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports platforms to $1.5 billion. Reports suggest the next Disney CEO will ... read more

Full-year results will not be reported until March, but the company provided a glimpse of some top-line numbers in a recent advisory. ... read more

Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism. ... read more

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building a complete, real-time understanding of fans before, during and after the ... read more

When UpScrolled hit the top slot on the Apple app store's free apps list Thursday, its founder posted on X that the app had surpassed one million users, marking an increase of 850,000 new users ... read more

The new campaign will bring "Stories of US" to life throughout the year. ... read more

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system. ... read more

The Pentagon has defended the limitations on news media that it imposed last October, answering a lawsuit filed by The New York Times. The policy, which requires journalists to sign a 21-page document that would ... read more

NBC Sports king Mike Tirico is the man of the month on NBC as he switches gears his coming weekend from the Super Bowl to the Winter Olympics. ... read more

These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of ... read more

ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself. The post The Three-Letter Acronym From Hell; Streaming The Hits appeared first ... read more

For the vast majority of the 2020s, Publicis Groupe has sat atop the heap of agency holding companies, but now there is arguably a bigger beast on Madison Avenue, with Omnicom (post its merger with ... read more

As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter & Gamble and Diageo are placing larger bets on retail media. And where the big spenders go, other advertisers are likely ... read more

Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events since last summer. ... read more

TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet. When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally ... read more

Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come to expect from a multi-billion-dollar ... read more

Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according ... read more

Government regulators have approved  ESPN’s acquisition of numerous NFL  Media assets, Sports Business Journal reports.The billon dollar deal was closed by the two sides on Saturday. The NFL will receive a 10% stake in ESPN ... read more

The IAB announced that NBCU's Alison Levin has been appointed chair of the IAB Board of Directors for 2026, with Alan Moss of Amazon Ads stepping in as vice chair. The appointments set the tone ... read more

TikTok had a disasterous first week under Amercan ownersip, The Guardian writes. In addition to external events, Winter Storm Fern crippled several Oracle data centers, causing the app to suffer severe outages. And people protesting the killing ... read more

LAS VEGAS – How do you reach an audience that’s actively engaged without becoming an unwelcome intruder? The answer, according to one media strategist, lies in understanding that gamers aren’t just consumers – they’re participants ... read more

For years, in-store digital media has chased scale, adding more screens to more stores. However, this approach often overlooked the fundamental component required to turn a shopper’s glance into a purchase: relevance. Now, a more ... read more

The diet app MyFitnessPal must face some privacy claims over its alleged failure to honor web users' request to reject tracking, a federal judge has ruled. ... read more

"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invades a reasonable internet user's expectation of privacy," U.S. District Judge Susan Illston ruled. ... read more

"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invades a reasonable internet user's expectation of privacy," U.S. District Judge Susan Illston ruled. ... read more

We are moving toward full agentic AI-driven automation, both within closed environments and across the broader web. ... read more

In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker. ... read more

In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker. ... read more

Messy as it is, that’s the choice facing President Trump. ... read more

The fast-growing, 15-year-old fast-casual pizza chain boasts nearly 300 restaurants across 36 states and three countries. ... read more

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache ... read more

For fledgling household products, regional buys, broader activations and timing are the real play. ... read more

I spotted a Tesla with a peace sign covering its T logo. The symbolism was clear - virtue signaling that "I like Tesla, but I don't like Elon's politics." It felt dated, out of place, ... read more

There is a natural focus on streaming and merger efforts to buy WBD - and some core issues with NFL rights as well as other sports-related factors at work, UBS reminds us. ... read more

A request by six Montana media organizations to open all court documents in the Michael Brown murder case has been denied by an Anaconda judge. Brown is accused of shooting and killing four people in ... read more

Media firms are facing challenges related to sales compensation in 2025, Max Bartels writes in Demand Gen Report. Organizations must look at aligning pay for performance and balancing integrated portfolio sales while creating programs that ... read more

The move combines operations across more than 500 employees in Detroit, Minnesota and Chicago. Jessica Henrichs, CEO of Colle McVoy will lead the new entity. ... read more

New Mexico legislators are considering a proposal to fund tribal media stations, Native News Online reports.. The proposal by Governor Michelle Lujan Grisham would provide $430,000 to the stations in an effort to fill federal ... read more

Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix their own interactive worlds. ... read more

IAB's 2026 Outlook predicts faster growth, bigger bets on AI and a collective industry shrug toward "agentic" everything. ... read more

Building the profile of CBS News on social media is central to Weiss's plans for preparing the news division for the post-broadcasting era. ... read more

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Welcome, Monsters! appeared first on AdExchanger. ... read more

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle. The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on ... read more

As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by ... read more

This story was first published by Digiday sibling Glossy. As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: ... read more

Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, ... read more

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write ... read more

The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied ... read more

Prediction-market ads have not been allowed on NFL broadcasts all season. These platforms are added to the list of prohibited advertising, which includes tobacco, pornography and firearms. ... read more

Google could reduce its own support for newspapers in the state, reports say. ... read more

At least one Craigslist ad offered "to pay people as much as $50 to attend screenings of the film, though it's not clear if the listings are legitimate." ... read more