Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. Related Insights ... read more

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were ... read more

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular ... read more

Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal care line has hired hundreds of creators from mega creators, like Marshawn Lynch ... read more

This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits. ... read more

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable ... read more

This story was first published by Digiday siblings Glossy and Modern Retail. The 2026 FIFA World Cup kicks off today and will continue until July 19, with matches held in 16 cities across the U.S., ... read more

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The ... read more

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ... read more

News consumers who used AI systems to verify facts were less able to detect misinformation when they stopped using AI chatbots, MIT Media Lab has found. By week four of the study, their performance had ... read more

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, ... read more

To drive greater engagement around its AI and virtual reality wearable products, Meta has announced the launch of over 50 dedicated experiential Meta Lab spaces within current Best Buy locations in the U.S. and Canada. ... read more

Adelaide, a data and analytics firm specializing in attention-based metrics, on Tuesday launched pre-bid targeting tools in Amazon's demand-side platform (DSP). ... read more

Pinterest will now allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the creator's Amazon affiliate link to any eligible Amazon product they tag, creators make a portion of ... read more

Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a dispute over the tech company's alleged use of pirated books to ... read more

OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion data into OpenAI’s conversion ... read more

The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late – somewhere in the middle of the travel planning journey, ... read more

In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point. ... read more

We finally got to see what happens when a journalist stands their ground in the face of Trump's lies. He calls them "stupid" or "crooked," gets up and storms out. ... read more

For the first time, advertisers can buy Samsung Ads' smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google's DV360, powered by Magnite's SpringServe, the company says. ... read more

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews. ... read more

The solution - Dentsu stressed it is not a full-blown agency - will be comprised of a small team led by Christine Cotter, most recently president of social innovation at WPP's Ogilvy. Earlier she was ... read more

Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network. ... read more

Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO. ... read more

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger. ... read more

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign ... read more

The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number ... read more

LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at ... read more

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded ... read more

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary ... read more

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. ... read more

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes upfront Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more ... read more

The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, ... read more

This story was first published by Digiday sibling ModernRetail Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses, such as advertising, memberships and its third-party marketplace. On Thursday, ... read more

As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others. More than 4 in 10 marketers report using AI in their social ... read more

David Ellison, Paramount’s chief executive, promised "60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps ... read more

Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network. ... read more

Google on Tuesday introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings, and website clicks into the same reporting environment as web and ... read more

Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings and website clicks into the same reporting environment as web and app ... read more

A new law requiring that all advertisements featuring people generated by artificial intelligence reveal that they are using a “synthetic performer,” has been implemented in New York State, The Independent reports. The bill, signed by ... read more

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of ... read more

Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey found that 62% of media spend in ... read more

The Computer & Communications Industry Association and advocacy organization Students Engaged in Advancing Texas expect to ask the Supreme Court to block a state law requiring app marketplaces to verify users' ages and prevent minors ... read more

The Computer & Communications Industry Association and advocacy organization Students Engaged in Advancing Texas expect to ask the Supreme Court to block a state law requiring app marketplaces to verify users' ages and prevent minors ... read more

Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation. ... read more

MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines ... read more

If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have prizes, including a Grand Prix. ... read more

An Ohio appellate court rejected former state Attorney General David Yost's bid to revive a lawsuit alleging that Google wrongly gives preferential treatment to its own products and services in search results. ... read more

While AI may be "intelligent," it is not necessarily "wise," as wisdom requires judgement. ... read more

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why. ... read more

The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - averaging 5.8 hours of TV and online video, 3.5 hours of audio, ... read more

"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive Security. ... read more

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media. ... read more

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools. ... read more

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as ... read more

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes. ... read more

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes. ... read more

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities ... read more

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first ... read more

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television. ... read more

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But ... read more

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.  But the job is morphing, not going away.  Take Hinge’s Chief Marketing and Communications Officer Tamika ... read more

When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether one of the industry’s most important identity providers could continue to function as ... read more

Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. ... read more

Consolidation among mid-level media agencies continues apace as they add resources to offer a wider array of services as a means of attracting larger clients. Independent media agency Mile Marker, formed less than two years ... read more

The south of France isn’t the only place in June CMOs flock for creative currency. The Tribeca Film Festival is fast becoming a fixture on the marketing calendar, especially TribecaX — the corner of it ... read more

This story was first published by Digiday siblings Modern Retail and Glossy From major splashy ad rollouts by Nike and Adidas to sponsorships by Anheuser-Busch and Coca-Cola, there is no shortage of brand collaborations for ... read more

Reuters and Time are taking a new approach to bot blocking. Both publishers have recently started blocking all AI bots by default, and created whitelists of approved bots to access content on their sites. It’s ... read more

The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or ... read more

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also ... read more

Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox ... read more

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision's media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg ... read more

The Trade Desk has confirmed a report in AdWeek that Anders Mortensen has left his post as chief revenue officer after seven months with the company. The firm has no immediate plans to fill the slot, ... read more

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers. ... read more

Last week, Kalshi reportedly asked paid political influencers to remove posts from X that questioned the integrity of the Los Angeles mayoral election with regard to the promotion of odds on the popular online prediction ... read more

The "Super Soccer" Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable experiences extended to five additional games on the social gaming platform. ... read more

The "Super Soccer" Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable experiences extended to five additional games on the social gaming platform. ... read more

Apple has struggled to implement an advanced set of AI features, but at WWDC 2026 Monday it announced a new set of AI features and smarter personalized Intelligence based on a collaboration with Google. ... read more

Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging. “AI is really part of ... read more

Audio's old workhorse keeps hauling most of the ad-supported audience. ... read more

Wikipedia will be human-powered, even if that means more work for the volunteer-driven organization, while Google is now an AI assistant. ... read more

Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after a news outlet spotted a plan to make users "addicted" to the company's new AI assistant Scout. ... read more

This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of six films for the franchise. ... read more

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into ... read more

Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most agencies disagree. ... read more

Lawmakers unanimously approved a privacy bill that would ban the sale of precise location data, give residents the right to opt out of ad targeting, and allow consumers to sue over violations. ... read more

"Half of shelf equity is reset to zero," reads the nightmarish headline of a press release prompting today's post about Americans' agentic shopping plans. ... read more

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. ... read more

Former “60 Minutes” correspondent Scott Pelley, who was fired last week, charged that Nick Bilton, the new executive producer of the program, “didn’t know anything about us, didn’t know anything about our culture, and yet ... read more

NJ PBS and its four broadcast stations will be housed at Montclair State University’s Center for Cooperative Media, pending approval of the agreement by the New Jersey  legislature, Media Nation reports. In addition, the Spotlight, a website that ... read more

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. ... read more

After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site. ... read more

Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms? ... read more

Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the Ultimate Fighter event on the White House lawn. ... read more

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position ... read more

For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing.  Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its ... read more

A (Re)mixed Bag Last month, Google revamped YouTube’s Remix tool to include access to Gemini Omni so that users can now directly edit and remix existing creator videos. The tool allows them to “pull from ... read more

The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As ... read more

This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has long dreamed of. At the same time, the company is also cracking down ... read more

Brands are starting to put TikTok Shop in writing. The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote ... read more