"NewsGuard's activities -- including its reliability ratings and its other journalistic endeavors -- rest at the core of the First Amendment," it writes in a petition to quash the FTC's subpoena. ... read more

eBay updated its user agreement earlier this week to ban third-party AI agents - specifically those that buy for consumers using agentic commerce. The ban takes effect in February. ... read more

Meta has announced it is temporarily pausing teens' access to the company's lineup of AI companions globally. ... read more

A federal judge has rejected Google's request to dismiss an antitrust lawsuit brought by search users over the company's distribution deals with Apple and others. ... read more

The finalized deal forms a new, nationalized version of TikTok, with one third of the U.S. entity to be owned by affiliates of existing ByteDance investors and 19.9% of the company's ownership to remain in ... read more

Google expanded "Personal Intelligence" this week to support and interact with agentic systems. The technology analyzes consumer data to predict consumer needs, with the same type of information used by Google Performance Max. ... read more

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars. The post AI Is Rewriting The CTV Advertising Playbook appeared ... read more

Fox Media has won a new long-term partnership with Real American Freestyle (RAF), the freestyle wrestling league co-founded by Hulk Hogan, SVG News reports. Fox will exclusively stream all RAF matches. ... read more

Rocky Mountain Public Media has named Nathan Byford as senior vice president of people and change management, Radio Ink reports. The organization includes Denver’s KUVO Jazz and 104.7 The Drop (KUVO-HD2) and Colorado’s PBS network. ... read more

Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we’ve been joining forces behind the scenes for some time. And since ... read more

Local TV news is on an upward trend in terms of trust as an “unbiased” news source. In Q4 2025, it outpaced broadcast network news and social media, which are declining, Civic Science reports. In ... read more

A new NBC sitcom starring Tracy Morgan got an appropriate preview last weekend following "Sunday Night Football" on NBC. ... read more

Comedy on both sides of the political aisle - on a single show? The FCC now says in guidance on its site that it could end the waiver on "equal time" rules. ... read more

Boostr and Passendo team up to offer one source of truth for newsletter publishers. ... read more

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: “I Need Some Coffee Context Protocol” appeared first on AdExchanger. ... read more

PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing. The post Can I Help You ... read more

This story was first published by Digiday sibling ModernRetail Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago. Public documents published by ... read more

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by ... read more

Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement.  The publisher worked with ... read more

The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t ... read more

Microsoft's Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation or referral traffic to publisher ... read more

Microsoft's Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation or referral traffic to publisher ... read more

Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Game Day nears. ... read more

TikTok has announced the launch of two new ad solutions designed to help streaming platforms and entertainment advertisers engage users directly in the feed. ... read more

A federal judge has dismissed portions of a class-action privacy complaint alleging that Apple wrongly gathered information about iPhone users' interactions with Apple-owned apps. ... read more

It works by connecting live firm reputation metrics to over three decades of corporate ranking data from The Harris Poll's Reputational Quotient framework and HarrisQuest brand tracking. ... read more

A federal judge has dismissed a class-action complaint alleging that the ecommerce platform Shopify wrongly collected data from Californians who made purchases at online retail sites. ... read more

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. ... read more

I like that the media and advertising industry is good about supporting so many great causes, and finding ways to benefit those in need. ... read more

Yelp has agreed to acquire AI-powered lead management and communications firm Hatch for $270 million, with an additional $30 million of employee retention to be paid out over two to three years. ... read more

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance ... read more

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace. ... read more

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is ... read more

Cumulus Media, parent of the Cumulus Podcast Network, has formed a partnership with Eon Media, to develop and artificial intelligence-powered audio projects, Inside Radio writes. The arrangement will leverage Cumulus’ podcast portfolio and its 395 ... read more

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of AI agents that will be intermediating brands and consumers. ... read more

The show earned 18 billion minutes streamed for its most recent (seventh) year - driven largely by its massive 37-episode season. ... read more

Michigan legislators are considering measures to limit access by children to social media. State Senate Democrats on Wednesday introduced a package of bills called Kids Over Clicks that would, among other things, make AI companion chatbots ... read more

Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree. ... read more

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before." ... read more

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before." ... read more

In its shareholder letter, Netflix said that in the most recent reporting period viewing engagement rose just 2% during Q4 for all original Netflix movies and TV shows. ... read more

Here is what the "TV Blog" took away from a New Yorker story published this week with the headline "Inside Bari Weiss's Hostile Takeover of CBS News." ... read more

Automotive advertising once relied on newspapers, radio, and basic performance marketing. Success was measured by vanity metrics like clicks and impressions, Jason Goldberg, general manager of automotive at The Trade Desk, says in an interview with ... read more

For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough.  In 2025, that gray zone ... read more

Everyone has an opinion on OpenAI's revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount. The post AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count appeared ... read more

We’re calling it: 2026 will be the year AI remakes publishers’ websites — and reader experiences.  Publishers like Forbes, Newsweek, Time and The Washington Post are already adding AI tools and features to their websites, ... read more

This story was first published by Digiday sibling Modern Retail Digital screens may become far more common for shoppers to see in stores this year. Albertsons’ retail media division, Albertsons Media Collective, began piloting an in-store digital ... read more

This story was first published by Digiday sibling Glossy. The 2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 ... read more

The creator economy is booming and DICK’s Sporting Goods is vying for a bigger slice of the pie. Applications opened this week for the retailer’s third iteration of its creator program. That in-house program gives ... read more

This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher ... read more

LAS VEGAS – For years, buying premium video advertising meant navigating a maze of separate workflows, incompatible systems, and manual processes that kept linear television and streaming in distinct silos. But that fragmentation is now ... read more

Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed ... read more

Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed ... read more

YouTube CEO Neal Mohan stated Wednesday that creators will be able to make Shorts using their "own likeness" sometime this year. ... read more

The advertising industry has spent decades perfecting how to reach consumers. Now it faces a new challenge: marketing to machines. As artificial intelligence reshapes how people discover and purchase products, marketers are starting to grapple ... read more

Snapchat has settled a lawsuit brought by a teen who alleged that she was harmed as a result of allegedly addictive design features on its service. ... read more

The worst thing a leader can do is hang on too long, promising a transition but never making it happen. ... read more

And by the end of the decade, J&J is expecting double-digit annual growth, said CEO Joaquin Duato on an analysts' call. ... read more

"The fundamental question in this case is whether Meta can be held contractually liable for moderating (or not) content posted to Facebook by third parties," the company says in its petition for review. ... read more

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same ... read more

Microsoft is pushing further into AI and advertising by hiring its first CMO for the group and detailing new features and services for its ad business. Andrea Mallard led marketing at Pinterest for seven years ... read more

Amazon Publisher Services' "Prebid Adapter" has moved into open beta and is now available via GitHub. The adapter is designed to bridge two previously separate environments. ... read more

Investor The Riverside Company will become majority owner and Impact XM CEO Jared Pollacco will lead the combined company. Jack Morton CEO Craig Millon will become global president. ... read more

That's the way many media agencies see it, according to new research from ID Comms, which just released some headline findings from its forthcoming State Of Digital Media Benchmark report. ... read more

Open AI researchers found product purchasing was 2.1% of all ChatGPT conversations. Which raises a critical question: Is this big or not? The answer is, it depends. ... read more

Samsung TV Plus now has over 4,300 ad-supported streaming channels - all for free - available across 30 countries. In the U.S., it has more than 700 FAST channels. The platform also offers video-on-demand. ... read more

Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode ... read more

The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print. ... read more

When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ... read more

The promo starts with Chris Cuomo offering some initial words about NewsNation's effort - highlighting the position the network has been pushing since its launch in 2020: a network for everyone. ... read more

OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. ... read more

OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. ... read more

New Mexico has introduced a bill called the Artificial Intelligence Accountability Act that would regulate generative AI and synthetic media, or deepfakes, the Santa Fe Reporter writes. The law, which is designed to protect state residents from ... read more

Nielsen has won a temporary victory in its lawsuit with Cumulus Media. The U.S. Appeals Court has stayed a lower court ruling that blocked it from linking national and local market ratings. The stay will ... read more

With a new chief entertainment officer, the company promises bold moves into content and licensing. ... read more

The ballyhooed new series "The Beauty" from producer Ryan Murphy is soft porn with extreme violence. ... read more

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads. The post How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy appeared first on AdExchanger. ... read more

A Life Of Luxury The internet is a powerhouse for commerce – just not so much when it comes to the luxury category.  Although that’s hardly surprising. Over the past several years, fast-fashion and discount-driven marketplaces ... read more

OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the current generative ... read more

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators. YouTube TV (2026 edition) Netflix’s all-cash offer for WBD, a “Creator’s Bill of ... read more

The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one. Instead, he argued at the World Economic Forum in Davos, Switzerland, ... read more

The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1.  While ... read more

OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just ... read more

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature. ... read more

Revenue was up 18% to $12.1 billion with net income up 30% to $2.4 billion. Netflix stock was down 5% in after-market stock market trading Tuesday. ... read more

Factiva's Factiva Smart Summary offers content obtained honestly, company says. ... read more

Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations ... read more

The fund has been dubbed Quarter Creek Ventures, and it will take a minority stake in selected projects in exchange for seed funding for product development and market entry and operational support in areas like ... read more

The FTC on Tuesday appealed the dismissal of its antitrust lawsuit alleging that Meta Platforms monopolized a market for "personal social networking services." ... read more

Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes. As acquisition costs ... read more

Threads has surpassed X in daily active mobile users, having further increased its user count in previous months while X's continues to decline, per a new report from Similarweb. ... read more

The new state law "creates the false impression that prices set by algorithm deserve suspicion," the Chamber of Commerce says in a friend-of-the-court brief filed with the 2nd Circuit Court of Appeals. ... read more

Publicis Groupe is listed as a partner for the World Economic Forum Annual Meeting. At Davos, Sir Martin Sorrell of S4Capital discussed industry topics including a proposed merger between Omnicom and IPG. ... read more

The smartest brands are using gifting not as a stand-alone tactic, but as a foundational layer within a broader influencer and go-to-market strategy. ... read more

Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to generate revenue. ... read more

This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful ... read more

Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees ... read more

As part of the remit, Harmelin developed a new "Goldilocks Zone" targeting solution for the battery-powered outdoor tools market. ... read more

LAS VEGAS — Consumers increasingly feel brands don’t care about them as companies reduce brand investment under pressure to prove immediate value, creating disconnection that surfaces in research showing most people believe advertisers pursue transactions ... read more