Despite immediate hurdles for advertisers and marketers relying on automated tools, the ban could have a long-term positive impact on marketers prioritizing quality. ... read more

NASHVILLE -- Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onstage at the ANA media conference here recommending agencies pivot their business model. ... read more

Tennessee is mulling a bill that would require children who make money from social media to put those funds into a trust account that they could access when they reach adulthood, The Tennessean reports. The bill would ... read more

While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations. ... read more

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls ... read more

AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger. ... read more

Netflix's MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X's antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash ... read more

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant ... read more

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and ... read more

Few execs in advertising have a taller in-tray than the CEOs of the big agency groups. AI, talent, platforms, regulators, investors, billionaires – the pressures are real and multiplying. But trace most of them back ... read more

Daily Mail publisher DMG Media has hired more than two dozen creators onto its payroll since it launched its creator-led social channels in October 2025.  Between them, these creators produce 10 to 20 original long ... read more

Advertising’s dealmakers are watching Iran. So far, they’re still dealing. Though four weeks of false dawns and sudden escalations have a way of making “so far” feel fragile. The longer the turmoil runs – the ... read more

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and ... read more

Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Group reports. In addition, Trevor Fellows will lead Nielsen’s advertiser and agency relationships and Matt Devitt, who previously held that role, will oversee Nielsen’s national publisher accounts. Amilcar ... read more

TikTok launched its latest NewsFront showcase by highlighting a two-month old joint venture with USDS and promising greater things to come for advertisers, including richer storytelling formats, Marketing Dive reports. “What’s standing here today, I am genuinely proud to say, ... read more

The Trump administration has settled a lawsuit alleging that three federal agencies coerced social-media platforms to suppress posts on COVID-19 and the 2020 presidential election, USA Today reports. The attorneys general of Missouri and  Louisiana were among the ... read more

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand Prix as a result. ... read more

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating ... read more

According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes." ... read more

Louisiana this week urged a federal appellate court to allow officials enforcement of a law prohibiting social platforms from allowing minors under 16 to create or maintain accounts without parental permission. ... read more

The largest year-on-year decline was "The Washington Post" at 21.2%. ... read more

The first wave will incorporate data from Meta, YouTube and linear TV. A second wave in the second half of the year, will incorporate data from Amazon, TikTok and iHeartRadio. ... read more

In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today. ... read more

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content. ... read more

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content. ... read more

National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed games featured major college basketball brands. ... read more

Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover. ... read more

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federation of Advertisers and 10 advertisers. ... read more

DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect in 2028. ... read more

Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last year, while traffic from humans rose 3.10% during the same period, according to data released today. ... read more

The win signals a change from handling in-house to agency oversight. ... read more

"We made a pretty big shift a few years ago when we moved almost all of our media planning analysis - and in some cases buying - in-house, because we needed to be more agile." ... read more

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The ... read more

Allen Media Group (AMG) has formed a strategic partnership with Anoki to deploy Anoki ContextIQ across its streaming portfolio, including live news, weather, sports and premium entertainment, the firm announced at the IAB NewFronts event ... read more

The two verdicts against social media giants are part of a  growing backlash against the companies, and could lead to federal legislation, The New York Times writes in an analysis. Senators Marsha Blackburn (R-Tennessee) and Richard ... read more

Stakeholders in the broadcast and media industry have not yet settled on the question of what the risk is from an artificial intelligence bubble, judging by a recent roundtable, NCS reports. One participant was Charlie ... read more

Bertelsmann, the German media group, has ramped up its legal efforts to counter book bans in the U.S., Reuters reports. The U.S.  market accounts for 28% of Bertelsmann’s revenue, versus 14% in 2011. This growth reflects ... read more

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger. ... read more

Analysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year. ... read more

Internet firebrand Bari Weiss's efforts to "blow up" CBS News have failed to move the ratings needle for "CBS Evening News" as the first quarter of 2026 comes to a close. ... read more

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put its U.S. legal battle ... read more

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in ... read more

Scouting Out AI Search  Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.  During its NewFronts event this week, Yahoo touted its AI-based answer ... read more

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues ... read more

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk ... read more

This story was first published by Digiday sibling Modern Retail. Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional ... read more

Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%). ... read more

The beauty brand's new partnership taps one of college basketball's most compelling multihyphenates, right at her big moment. ... read more

And the number has gone down from what it was in 2018, Pew Research Center reports. ... read more

As Meta continues to funnel more money into the development of AI, cuts across divisions including sales, recruiting and Reality Labs will affect under 1,000 employees across the U.S. and multiple international markets, according to ... read more

You're probably familiar with Paul Parton's name from the byline that appears on some of the best columns published here. This column is about where it appears next: his just-published, "Share Of Culture." ... read more

Meta is introducing updates designed to help creators and advertisers connect and monetize their content and product promotions, including post links, added affiliate partners, and one-click checkout. ... read more

A jury in Los Angeles on Wednesday found Google's YouTube and Meta Platforms liable for harming a young woman's mental health by designing their services to be addictive. ... read more

A jury on Wednesday found YouTube and Meta Platforms liable for harming a young woman's mental health by designing their services to be addictive. ... read more

SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one ... read more

With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message ... read more

"A company is not liable as a copyright infringer for merely providing a service to the general public with knowledge that it will be used by some to infringe copyrights," Justice Clarence Thomas wrote. ... read more

At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yahoo Scout as its way to transform first-party intent data from mail, search and content into targeted advertising. ... read more

President Trump appointed 13 members to the panel as advisors on how to regulate projects related to AI and the science around it. ... read more

The C-suite expansion follows a rebrand of the agency, positioning it as a creator of "Wildly Original" ideas that garner outsized business results. ... read more

The agency is moving the client from spend management into a predictive growth engine. ... read more

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop ... read more

Consumers like to be educated, not sold. Today's audience is more advanced and knows the difference. ... read more

Marketing and advertising agencies are enjoying strong demand for their services, but late payments are causing cash flow problems, the Kaplan Group found in a study, Storyboard 18 reports. The study found that 97% of agencies experience delayed payments, and 71% say one ... read more

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the ... read more

The Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in? ... read more

Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed, 35% look to ... read more

Last month, Disney struck a three-year licensing partnership with Open AI for its Sora platform, allowing consumers to create short-form videos based on Disney. As part of the deal, Disney was to take a $1 ... read more

The New York Times has returned to court, saying in a motion that the Defense Department’s policy of moving the press to a separate annex does not comply with the prior court order issued by ... read more

"Bait" is comedic at times, but it can suddenly veer into dark dramatic territory in the blink of an eye. ... read more

When respondents were asked to identify top original programming with its premium streamer, only one hit the 50% level correctly with its streamer association: Netflix's "Squid Game." ... read more

Local news is the biggest casualty as Hollywood studios merge and streaming now accounts for 40% of all viewing, Paste reports. The FCC has approved Nexstar Media Group’s $6.2 billion merger with its competitor Tegna, ... read more

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. ... read more

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and ... read more

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to ... read more

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ... read more

Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require. And that only happens if clients are willing to pay for it. Most ... read more

A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests ... read more

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how search dollars are spent. As generative AI ... read more

A jury in New Mexico on Tuesday ordered Meta Platforms to pay $375 million for misrepresenting the safety of Instagram and Facebook, and exposing young users to the "twin dangers of sexual exploitation and mental ... read more

Reddit is launching several new shopping tools integrated into its year-old Dynamic Product Ad experience, as well as an integration with Shopify. ... read more

The Trump administration is fighting a lawsuit by the creators of the app EyesUp and Facebook group "ICE Sightings - Chicagoland," who claim that their reporting tools were removed by Apple and Meta Platforms due ... read more

Building on its "Sponsored Snaps" offering, the holistic ad feature is designed to boost brand exposure by utilizing multiple placements simultaneously. ... read more

OpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to a different type of experience. ... read more

The retailer showcases ads for L'Oreal to highlight the strength of its closed-loop measurement. ... read more

Agency Drake Cooper has hired media veteran Kyle Acquistapace as its executive media director, a new position at the agency.   Acquistapace will oversee the agency’s media practice including strategy, planning, buying services and team development.    Acquistapace was previously Chief ... read more

Unless overturned, a ruling requiring Meta to face claims in Vermont will result in "immediate and severe consequences for the internet economy," the tech group NetChoice argues in papers filed this week with the Supreme ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The latest audit follows word last week that Publicis Groupe advised clients it was no longer recommending TTD as a programmatic service provider after the firm "failed" an audit by FirmDecisions, an assertion that TTD ... read more

The new campaign for Dallas' hometown paper builds on a "This Is Home" theme featuring its long relationship with the community as well as its bespoke columnists and journalist staff. ... read more

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement ... read more

Gap became the first major fashion retailer Tuesday to announce a checkout integration in Google Gemini, allowing purchases through AI chat. ... read more

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking ... read more

We've been in an abusive relationship with Facebook for years, so Hey.Cafe is a community that seems politely, genuinely happy to be there. ... read more

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media ... read more

For Samsung TV Plus, Samsung TV's operating system, the company says this is the first external CTV device partnership to offer this capability with Amazon. ... read more

Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app. ... read more

But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning. ... read more