What is dynamic ad insertion? How are ads delivered to OTT/CTV devices? Can linear, VOD and SVOD have different ad loads in the same programming? Can linear advertising be geo-targeted from a centralized management infrastructure? We’ll attempt to answer these questions, at a high level, in this article. After finally cutting the cord, we started […] Read More
It’s no surprise that the duopoly collects data about us as we use their applications. But you might be shocked by how much they actually store and the way they use it. Both the iOS and Android operating systems allow access to the sensors and data on our smartphones, across the majority of the apps installed […] Read More
So, we finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More
The Advertising Perspectives blog has been on hiatus for quite a while now. The RSS feed has been holding our place on the interwebs. We actually started this blog as our own personal source for news in the marketing technology space and I read the feed first thing every morning. Now that the marketing industry […] Read More