Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is ... read more

Related Insights Business of TV Meta eyes CTV expansion to fuel its next wave of ad growth Read More Walmart has agreed to acquire Vibe.co, an outfit specializing in ... read more

A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts. One of those recurring threads ... read more

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.  But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more ... read more

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands.  Every other historical advantage publishers once had with audiences – voice, expertise, production quality ... read more

Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette.  Check out our latest Cannes coverage from editors Sarah Sluis, Allison Schiff and Lynne ... read more

For two decades, Cannes Lions has been the advertising industry’s high church of the campaign — the ad, the stunt and the killer creative idea. This year, the conversations actually happening in the villas and ... read more

With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and partnerships. They’re not just competing with ... read more

Subscribe: Apple Podcasts • Spotify Spotify has spent the last year overhauling its ads business to try and persuade advertisers that it’s more than just an audio buy. Last year, its ad business was “moving ... read more

You sit down to watch the premiere of Landman or Tulsa King on Paramount+, and enjoy the show but feel aggravated at seeing the same sponsor spots through several episodes. According to research from Omnicom ... read more

Meta will launch its newest AI-powered glasses with wearables partner EssilorLuxottica, promoting the Meta-branded product with media personality and socialite Kylie Jenner. ... read more

Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and a unified creator marketplace hub. ... read more

Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those ... read more

Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those ... read more

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger. ... read more

"I honestly think New York is the greatest city in the world," Jeter said about attending the Knicks championship win. "There's no better place to win, because it's truly like life or death with New ... read more

The proposed update would help media buyers better understand how bid requests are created and routed across programmatic transactions as they move through the ad ecosystem. ... read more

Speaking at the Cannes Lions Festival, the Dentsu executive said the company tries to remain agile in the face of constant change and has sought to simplify its business to make it more accessible to ... read more

A majority of Americans are pessimistic about the outlook for the economy heading into the midterms, although Republican voters index the most optimistic. ... read more

CANNES, FRANCE — At a festival overflowing with content creators, platform pitches, and AI hype, the case for old-fashioned journalistic credibility might seem like a hard sell. CNBC’s president doesn’t think so. Speaking at the ... read more

YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forbes is launching a way to help brands connect through a "Creator Network." ... read more

The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO Max also contributing. ... read more

CANNES – Marketers have spent years trying to figure out how to keep consumers engaged. Disney Advertising’s Dana McGraw may have a simpler answer: give people something to obsess over together. Speaking at the Cannes ... read more

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, ... read more

Everybody describes themselves as storytellers these days, but one storyteller who stood head and shoulders above the rest was Tom Dreesen. ... read more

"Brands have mastered time travel," Edelman AI Product Manager Sydney Watson explained during her "New Voices" presentation this morning, adding, "We know how to make people miss something. And we know how to make people ... read more

"The business executives are in the room, and they're thinking about, not incrementalism, but, like, really exponentialism," OpenAI's Denise Dresser told festival attendees this morning, ushering in a new era in marketing. ... read more

She discussed her life, career, brands, the reason we're all here -- and more -- in a discussion with Cannes Lions Chairman Philip Thomas. ... read more

The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here's a sampling of Tuesday's announcements. ... read more

Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may ... read more

Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow more relevant personalized ads on ... read more

Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director of product for Samba and will ... read more

If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for ... read more

Journalists have found refuge in email newsletters as media organizations reduce staff and audiences are skeptical of legacy institutions, The Washington Post writes. Typical is Ryan Broderick, who in 2019 created a backup plan while working as ... read more

AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing ... read more

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located ... read more

AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France.  Check out the missives from editors ... read more

Ask anyone on the Croisette this week what’s transforming the industry and you’ll get the same words, delivered with the same confidence, regardless of who’s talking. AI. Efficiency. Agentic. Orchestration. Spend a few hours listening ... read more

The 2026 Cannes Lions Festival of Creativity coincided with a “red weather warning” to note dangerously high temperatures across much of continental Europe, a climatic phenomenon that reflects the pace of competition as the ad ... read more

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push.  Through a new “Forbes Creator” banner, the publisher is using TikTok, Instagram and events to ... read more

The World Cup is expected to create the largest sports betting market in history. That’s an opportunity for sportsbook brands looking to gain and hold market share, and for the prediction market companies hoping to ... read more

In the search to make advertising on streaming services less unpleasant for viewers often bombarded with the same ads in every commercial break, Omnicom Media and Disney Advertising have agreed to implement a connected TV ... read more

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns. In graphic detail ... read more

Prediction market Polymarket said it is auditing its promotional content following a Wall Street Journal (WSJ) report that alleged the firm apaid online content creators to generate videos that falsely showed customers winning $1.9 million, according to ... read more

Prediction market Polymarket said it is auditing its promotional content following a Wall Street Journal (WSJ) report that alleged the firm apaid online content creators to generate videos that falsely showed customers winning $1.9 million, according to ... read more

If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building ... read more

TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections, primarily powered by AI. ... read more

TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections, primarily powered by AI. ... read more

WhatsApp's new leader will be Kunal Shah, the Indian entrepreneur and founder of Cred, a fintech startup that Meta has decided to invest $900 million into during a recent financing round. ... read more

The Monday night ceremony included awards for Pharma, Audio and Radio, Creative B2B, Health & Wellness and more. ... read more

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is "dead in the Senate," Senator Richard Blumenthal (D-Connecticut) said Monday. ... read more

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is "dead in the Senate," Senator Richard Blumenthal (D-Connecticut) said Monday. ... read more

The organization will manage name, image and likeness rights for NBA players across products, partnerships and global business opportunities ... read more

Reactions ranging from "Wow, that's clever" to "Wait, that company still exists?" So who has the best OOH ads this year? Who missed the mark? And which ones left us scratching our heads? Let's get ... read more

"We feel we have a moment of opportunity right now with AI," the U.N.'s Charlotte Scaddan told Cannes festival attendees, adding, "You all have that power.... to ensure that we don't make the same mistakes ... read more

A Texas law requiring Google and Apple to prevent minors from downloading apps or making in-app purchases without parental consent "unconstitutionally intrudes" on parents' relationships with their children, the conservative organization Patriot Voices argues to ... read more

Floor decals and shelf talkers don’t get much respect in the era of programmatic advertising. But they were retail media before anyone called it that – and understanding that lineage matters for grasping where the ... read more

As OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the technological gas pedal. ... read more

Kevin Dunn, Chief Revenue Officer, Experian Healthcare marketers are already operating in a mixed-identity ecosystem. A pharmaceutical brand launching a campaign today may rely on authenticated data in one environment, contextual signals in another and ... read more

"It is not about what we create. It is about how we enrich the moment," explains Dentsu's Jiro Murayama. ... read more

Just the opposite, said company CEO Arthur Sadoun during a Q&A session on the main stage at the Cannes Lions festival earlier today. ... read more

When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them. ... read more

The agency will oversee integrated media strategy, planning and analytics. ... read more

Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanced agentic AI, generative media optimization and programmatic search visibility tools. ... read more

Amazon on Monday released conversational "prompts" in display ads to serve up across the open web. ... read more

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S. ... read more

An Aspen Institute event called "Shared Futures" explored this question. ... read more

The organization said at least eight of the 20 campaigns analyzed made impact claims that DeSmog could not independently verify. ... read more

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events. ... read more

In these made-for-TV ruminations on the meaning of America, the joys of living here are given short shrift or ignored altogether. ... read more

From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity. ... read more

But the Lions Entertainment Person of the Year showed how technology can amplify a story like "F1," literally. ... read more

Credle, this year's recipient of the Lion of St. Mark lifetime achievement award, said, "We're in a slightly weird place right now," where all the focus on AI and technology has led the industry to ... read more

Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its ... read more

CANNES – The Cannes Lions International Festival of Creativity has spent decades evolving from an advertising awards show into something closer to a temporary city-state for marketers, creators, platforms, consultants, athletes, musicians and anyone else ... read more

Dept doesn’t want to sell marketers AI tools. It wants to sell them growth. That’s the pitch, anyway, and it comes with a deliberate sacrifice: the agency won’t charge for the tech layer of its ... read more

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post ... read more

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, ... read more

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of ... read more

You Down With DBE? There’s a new type of DSP  But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and products like Comcast-owned Universal ... read more

Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three-quarters also believe AI will accelerate the shift to the OBR compensation model. ... read more

Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has — more or less. Meta at the Plage Barrière Le Majestic. Amazon at its ... read more

As it has done many times, Omnicom Media is hitting the Croisette with a series of partnerships and collaborations that it will roll out over the course of Cannes Lions, all with a thematic bent. ... read more

It all started with a single slide.  Sport Beach kicked off as Stagwell’s beachside activation at the 2023 Cannes Lions festival but has since grown into a standalone business unit in the challenger holding company ... read more

AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and tools to influence ... read more

Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is using influencer marketing agency Billion Dollar Boy’s “Social Hubs” — ... read more

Containerization is suddenly everywhere in ad tech conversations. PubMatic just launched Decision Fabric, Index Exchange has had Index Cloud in market since spring and a raft of smaller players are scrambling to position themselves around ... read more

With the strongest opening so far for the 2026 movie season, this edition of the franchise tops "Toy Story 4" released in 2019. ... read more

Alphabet CEO Sundar Pichai declared that the company’s growth model has changed, 24/7 Wall St.reports. “Revenue from products built on our gen AI models grew nearly 800% year-over-year,” Pichai said during his Q1 earnings call. “Enterprise AI solutions have ... read more

The BBC is cutting 550 job as it tries to save hundreds of millions of pounds while renewing its royal charter, The Conversation reports. Three high-profile programs are being eliminated from BBC Radio 4, which has an ... read more

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was ... read more

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I ... read more

The biggest screen in the house has dominated advertising for generations. Now Vizio wants to turn that screen into something more: a storefront, a data platform and a gateway to measurable outcomes. That is the ... read more

The United Arab Emirates has set a minimum age requirement of 15 for access to all social-media platforms operating in the region, while requiring the platforms to verify users' ages. ... read more

A federal appellate panel ruled that Ohio can enforce a law that restricts teens' ability to use social media platforms. ... read more

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. ... read more

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. ... read more

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. ... read more

Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. At Cannes Lions, announcements from the biggest companies fuel big dreams on how creative experiences can supplement advertising. ... read more

Washington state's highest court has upheld Meta's $35 million fine for violating a law requiring requiring online companies to disclose detailed information about political ads. ... read more