YouTube is expanding its shopping affiliate program by partnering with AliExpress, an ecommerce platform owned by Alibaba and based in China that allows creators to earn from relevant product tags. ... read more

Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, ... read more

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York ... read more

For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years ... read more

The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly receptive to brands—when ... read more

The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too late? ... read more

As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Association to verify authorized institutions and protect users from financial fraud. ... read more

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises ... read more

OpenAI is expanding its ChatGPT ad platform to 26 countries, including 14 in Latin America, the Next Web reports. The program, which had 20,000 advertisers in August, is also now available in additional European, African and ... read more

Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and ... read more

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring ... read more

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days. ... read more

Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon? ... read more

Exiled "Simpsons" character Apu returned Sunday night in an episode that directly addressed the controversy that canceled the character in 2017. ... read more

As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy. The post ... read more

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched ... read more

This story was first published by Digiday sibling Modern Retail. A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years. According to the consulting firm’s annual holiday shopping survey, 22% of ... read more

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. Commercial time Netflix’s content chief changes, Fox’s agentic ad deals ... read more

Colin Rosenblum and Samir Chaudry, the creator duo who breaks down the creator economy’s trends, struggles, and best practices to their more than 1.6 million followers, are entering their producer era. They’ve kicked off this ... read more

A 15-person New York agency spent last summer clearing The Trade Desk’s $100,000 monthly spend bar. It still pays 17% to the DSP, plus another 12% to Mogl, the reseller it was meant to outgrow ... read more

Salesforce is acquiring Braze, a customer-engagement platform, for $5.66 billion including debt, The Wall Street Journal Reports. Braze helps brands build deeper relationships with their customers and create more personalized experiences across channels. Braze shareholders will receive $47.50 per ... read more

Citi’s new Citi Commerce Media uses data containing a trove of transaction intelligence to help advertisers determine what shoppers want, Mike Venables, head of media, U.S. brand advertising and experiential marketing at Citi, argued in ... read more

New York City Mayor Zohran Mamdani’s administration has proposed a rule that would require firms using automated chatbots for customer service to disclose that usage and provide consumers with the option of talking to a ... read more

Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, ... read more

Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, ... read more

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast ... read more

Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower than expected rollout of some ad product capabilities." ... read more

To help bolster real-time conversations taking place around the NFL, Threads has assembled a team of commentators and creators who have built audiences around the professional sport. ... read more

With a focus on originality and episodic content for its short-form video feed, YouTube has begun testing a monthly bonus program for select creators based on Shorts uploads and performance. ... read more

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased. With the launch ... read more

WASHINGTON, DC — Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up unexpectedly, in moments that matter, in ways customers might never have anticipated. ... read more

Attribution models organize actions we can observe. They tell us which touchpoint was closest to an outcome. While that's useful, proximity is not causation. ... read more

Consumers are increasingly making purchases before the traditional advertising blitz reaches full strength. ... read more

A Canadian political candidate gained national and international attention with a refreshing approach: self-deprecation and unvarnished honesty. ... read more

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not ... read more

The FTC said the order would alleviate concerns about restricted competition in the media agency and audience data services sectors. ... read more

AI models being trained can "cheat" or take shortcuts to attain a high score - a process called "reward hacking" that leads to wasted ad spend, brand-safety violations, and corrupted consumer data. ... read more

The goal is to make it easier for businesses to find and use Stagwell's agentic tools, whether they need a single product or several that work together. ... read more

Pew also found 31% of U.S. adults "often" get news from TV vs. 12% for radio and 6% for newspapers/magazines, while 59% get news "often" from digital devices - up from 56% in 2025. ... read more

News anchor Bill Ritter, a fixture of local TV in New York for 28 years, is courageously facing Alzheimer's disease by sharing his journey with the city he loves. ... read more

Despite being impacted by weakening daily viewer engagement, Netflix has the financial wherewithal to up its game a step further - with major brand franchises and prized intellectual property. ... read more

Yelp's AI assistant will soon have the ability to draw from a user's prior search history on the platform, pulling in preferences, saved business searches, interactions and other app activity. ... read more

Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released ... read more

Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its ... read more

Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking ... read more

ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart. The post So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With ... read more

Last week, one of the industry’s premier fall ad tech gatherings took place, where host Prebid offered a sneak peek of a bold vision: an open internet without Google’s dominance. Prebid, a non-profit organization that ... read more

Subscribe: Apple Podcasts • Spotify Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally doing something about it. Companies like Axios, The Verge and Time have ... read more

A month after Apple started cutting off companies that follow people around the web in its Safari browser to target them with ads, the company has finally explained itself.  The engineers behind the browser laid ... read more

Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. Speaking at Digiday’s ... read more

Maddy Gustini built a following by telling men what to wear. Now she’s turning that audience into a styling business — and a stake in a fashion app. Gustini started creating content in 2023, not ... read more

X is further expanding its Gametime live updates hub to include real-time scores, highlights, discussion and licensed content surrounding the NBA 2026-27 season. ... read more

American Express is tightening up access to 4X earning categories on its business gold card, effective in February 2027, Inside Flyer reports. The 4X rate applies to a cardholders two biggest spending categories per billing ... read more

One-fifth of U.S. adults regularly get their news on TikTok, the Pew Research Center reports. While the share is flat from 2025, 39% of Americans ages 18 to 29 regularly go to TikTok for news, ... read more

Publishers are seeking revenue diversification, moving beyond traditional advertising and subscriptions, Editor & Publisher reports. The goal is to build a more sustainable business. Editor & Publisher interviewed three news media executives: Melissa Bell, CEO ... read more

Chronicle Media is using artificial intelligence to help brands  target find audiences that will engage with their content, Variety reports. The start-up helps brands and creators reach those consumers across such platforms as YouTube, TikTok and ... read more

One of the challenged laws would prohibit platforms from using algorithms or design features that could "cause" a user to commit suicide, buy drugs, develop an eating disorder, or become addicted to social media. ... read more

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: Find the person who’s always stuck paying for dinner while everyone else promises to Venmo them ... read more

Six different characters are available in the limited-time promo. ... read more

Six different characters are available in the limited-time promo. ... read more

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan ... read more

Everyone talks about the quality of AI slop, but most of the human content we see can only be labeled as "human generated slop." The quality of creative work frankly sucks. No one knows what ... read more

Two in five early agentic adopters now use agents for media planning, according to new research from Basis Technologies. Team leaders characterize them as being on a level with assistant planners. ... read more

Autonomous AI agents can reason and access databases, presenting a new cybersecurity risk. Microsoft is building a tool, "Guardian Agents," to monitor AI systems running inside a business's network as part of its security strategy. ... read more

Nathan Fielder and Lance Oppenheim's Elizabeth Holmes documentary may mark the end of a century of documentary filmmaking and the start of something new. ... read more

"The First Amendment does not protect speech with minors to which their parents do not consent," Nebraska is arguing to the Eighth Circuit Court of Appeals. ... read more

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is ... read more

Sitting in an airport for six hours is tolerable as long as there's enough bandwidth to watch Netflix, complain on social media and check whether the airline has responded to your increasingly unhinged messages. ... read more

Meta has announced multiple ad updates, including a new "Ads Super Burst" format designed to offer brands a planned promotional placement tied to major public events, such as professional sports games and awards nights. ... read more

The question is: why now? Perhaps Netflix's expansion with unscripted content, live events and sports has peaked? More importantly, what comes next? ... read more

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For ... read more

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn ... read more

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we ... read more

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be ... read more

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In ... read more

New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and WPP) cement their status as top dogs in size, scale and clout. That much is ... read more

This story was first published by Digiday sibling ModernRetail Target is tapping young brands to revamp its homeware this year as part of the retailer’s multi-year turnaround strategy.   This fall, there’s been a steady drumbeat ... read more

The Verge is rethinking what it means to grow an audience in the post-search era.  After years of prioritizing SEO, content distribution, virality and referral traffic, the Vox Media-owned tech publisher has reorganized its audience ... read more

As the NFL season and holiday shopping season both kick off, U.S. advertisers are devoting more budget to Amazon’s ad inventory. For the e-commerce giant, Thursday Night Football coverage has proven a particularly useful tool ... read more

In "Phony," a high school teen awakens after a traumatic accident and feels that his mother is suddenly a stranger. ... read more

Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports. This is up from ... read more

Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports -- up from the ... read more

Social media bans for young people are easily circumvented, and could actually backfire, MIT Technology Review writes. Early lessons from Australia, which implemented an age ban in 2024, shows that teens have used tactics ranging ... read more

Omnicom Media Partner Intelligence has partnered with video network Vevo to create what they call a Brand Fandom metric that can measure the strength of consumers’ emotional connection through four behaviors, Advanced Television reports. It ... read more

Cumulus Media has emerged from Chapter 11 bankruptcy, having eliminated roughly $550 million in debt, Inside Radio reports. The company began its prepackaged Chapter 11 reorganization in March. Cumulus canceled 100% of its indebtedness in return for ... read more

Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how brands approach an increasingly fragmented ... read more

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and chief executive of agentic ad platform PurePlay AI sees potential in autonomous advertising tools. He ... read more

The loss of accreditation comes as Nielsen's personal people meter have also become an integral part of its co-viewing estimates for its national TV service. ... read more

Some critics are awed, but many blast the long-delayed reveal as so much "vaporware." ... read more

LinkedIn has updated the platform's profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads, brand partnerships, and one-on-one consultations. ... read more

LinkedIn has updated the platform's profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads, brand partnerships, and one-on-one consultations. ... read more

"Truth Social is just as likely as Instagram to be affected" by the law, the Eleventh Circuit Court of Appeals said. ... read more

He will also oversee the agency's CrossSocial offering, which combines paid social with influencer, creator and content work. ... read more

Apple and Meta have announced a new open AI model designed to run on Mac computers. ... read more

Apple and Meta have announced a new open AI model designed to run on Mac computers. ... read more

Although total ad-spend growth remained stable during Q3 2026 at just under 14% year-over-year, internal drivers shifted from being driven by one factor to being entirely driven by another. ... read more

A federal appeals court lifted a block on a Georgia law that requires social platforms to verify all users' ages and prohibit minors under 16 from creating accounts, without parental permission. ... read more

If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show? ... read more

It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain. ... read more

The billboard, placed in Los Angeles, showed a black-and-white image of Stephen Curry mid-jump shot, just after releasing the ball. ... read more