The sponsored link had a good run. Its successor might talk back.  OpenAI certainly thinks so. Businesses can now claim a profile in ChatGPT through a new Business Hub, get verified and feed in product ... read more

The oldest apparel brand in America is rethinking what it means to earn a customer’s devotion. Instead of chasing discounts and promotional calendars, the 206-year-old retailer wants to bring big data into the fitting room. ... read more

While the "Wave" report argues that agencies are evolving from media buyers into broader marketing and business partners, it's clear that size and clout still matter. Data in the report shows Publicis gets high marks ... read more

Creator media spending will surpass linear TV ad spending this year, but planners, buyers and advertisers cite poorly defined measurement and erratic rights and payment terms as holding it back. ... read more

The star of 'Jersey Shore' is expanding her wide-ranging interests to the weird, wacky world of paranormal TV. ... read more

Through a partnership with Qloo, Reddit will be able to better understand correlated interests and target users with more relevant ads. The post Reddit Taps Qloo To Strengthen Its Predictive Targeting appeared first on AdExchanger. ... read more

On Nov. 6, the DOJ gave the deal a go-ahead, stating that it was "not likely to result in harm to competition" - especially when it comes to free, ad-supported streaming. ... read more

Adobe built a team of experts to help AI agents translate human intent into a language it could understand, outbidding employment offers from Anthropic and OpenAI to recruit experts to build its team. ... read more

Advertising on the home screen, pause ads, interactive layouts and platform-level menu ads are at a higher end cost for advertisers. CTV cost per thousand impressions estimates range between $15 and $65. ... read more

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor and site infrastructure for so many online sellers, and with the greatest supply of such ... read more

The company announced that two big premium streaming services - Paramount+ and WBD's HBO Max - will be bundled together starting in 2027. ... read more

Ads in ChatGPT, it turns out, are a humanitarian effort. Right at the top of OpenAI’s charter, the company states that its main mission is to bring the benefits of artificial general intelligence (AGI) – meaning ... read more

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads that are using celebrity likenesses. The post PubMatic Is All In On Agentic Buys; ... read more

The Trade Desk has spent a decade as a public company buying close to nothing. On Monday night, CEO Jeff Green suggested that streak is up for review.  Asked about M&A on the company’s third ... read more

The latest batch of ad tech earnings disclosures was made public after the bell yesterday, with The Trade Desk posting a rare annual revenue decrease, only the second in its decade as a publicly listed ... read more

Amazon, along with its Big Tech cohorts, wants advertisers to trust its AI more, but fresh allegations from federal regulators underline concerns over such platforms.  Last week, the Federal Trade Commission published newly unredacted details ... read more

Subscribe: Apple Podcasts • Spotify “Trust” is one of those words that gets thrown around a lot in ad tech circles. But it’s going to become even more important if ad tech completes its server-side ... read more

Reddit is offering advertisers extra incentives to spend in Q4 — the stretch of the year when budgets are biggest and competition for them is fiercest.  The social news website is offering new advertisers credits ... read more

When one of the world’s most valuable companies starts to get serious about AI waste, it’s time to pay attention. Apple is placing a hard cap of $200 on its engineers’ daily AI token use, ... read more

Ogilvy is partnering with CAA to launch an AI platform that enables brands to use artificial intelligence to generate celebrity advertisements, The Hollywood Reporter writes. The  platform will allow talent to gain endorsements without spending more time shooting commercials. ... read more

AMC Global Media reported an 0.8% increase in Q3 revenue to $566.1 million, Media Play News reports. Declines in advertising and domestic-TV affiliate fees were offset by streaming and content revenue. Domestic streaming revenue rose ... read more

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled. The Trade Desk’s total revenue last quarter was $736 million, down a smidge ... read more

SoundCast, a digital audio advertising marketplace based in Paris, has formed a technology partnership with StackAdapt, PPC Land reports. The arrangement will allow advertisers and agencies on StackAdapt to buy SoundCast’s full audio offering programmatically ... read more

Americans think both social media and U.S. news organizations have too much power and influence on politics, Pew Research Center reports. Pew found in a survey that 69% feel this way about social and 55% ... read more

Not all CMOs have adapted their marketing strategy to the rise of agentic and AI assistants, according to data from Gartner released publicly on Monday. ... read more

Viant had a pretty good third quarter. The open internet apparently had nothing to do with it, though. On Monday evening, the company reported just over $110 million in revenue for Q3, up 29% year ... read more

Not all CMOs have adapted their marketing strategy to the rise of AI assistants, according to data from Gartner released publicly on Monday. ... read more

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances on Monday will have to wait another quarter for the full picture. The post Skydance ... read more

He co-founded Scali, McCabe, Sloves in 1967 in New York with Sam Scali and Marvin Sloves and later launched McCabe & Company. ... read more

Meta is rolling out its AI age-estimation technology worldwide to automatically flag Instagram users who appear to be between ages 13 and 17. ... read more

The law requires social platforms to prohibit minors under 16 from creating accounts without parental permission and prohibits platforms from displaying ads based on "personal information" to those minors. ... read more

YouTube is testing a specific hub dedicated to products the platform's automated system recommends to creators for potential branded video tags. ... read more

Nick Worth, CEO, Piano Each technology wave brings the same promise: reach, relevance and a seat at the table. When the web arrived, publishers posted content to gain exposure, then spent a decade trying to ... read more

Siding with social platforms, a California appeals court confirmed Thursday that school districts in four states could not pursue claims that the tech companies harmed students' mental health. ... read more

Most younger consumers said social media content had influenced a purchase during the preceding six months. ... read more

Connected television was supposed to make advertising smarter. Instead, the industry has managed to recreate some of traditional TV’s greatest hits: mysterious pricing, questionable measurement and the occasional suspicion that somebody’s selling you a Cadillac ... read more

The advertising technology industry has a remarkable talent for inventing new ways to collect money from people who thought they were already paying enough. Now, as artificial intelligence threatens to introduce another generation of middlemen, ... read more

Super League will have a new owner as game advertisers invest in hot properties (and some not so hot). ... read more

Body doubles are a popular subject in horror cinema. Usually, the doppelganger is the villain of the piece. But now, one of the leading gatekeepers in Hollywood is set to begin working with creative agency ... read more

The election changed the political landscape. The tech right is already preparing its comeback -- and Gen Z's power won't last forever. ... read more

The effort comes as Blue Square, founded by Kraft in 2019 to combat the alarming rise in antisemitism, has evolved into a broader movement dedicated to confronting hatred and intolerance directed at any community. ... read more

Digital-first, social media-centric companies like Instagram and TikTok believe they can carve gains into big-screen, long-form video content akin to YouTube efforts. ... read more

If you call the phone number at the bottom of the screen - 1-760-JIM-ROCK-David Boreanaz will invite you to leave a voice message - and watch "The Rockford Files" on NBC. ... read more

Whether built as floating production platforms, retrofitted oil and energy rigs, or fully submerged seafloor modules like China's commercial underwater data centers, navigating the choice between freshwater loops, desalination, and passive ocean contact dictates the ... read more

The guide is based on 100 of the top search trends throughout the year on topics such as technology, home, style, beauty, toys, and more. The guide aggregates more than one billion searches related to ... read more

Grey again plays Ferris' sister Jeanie, forced to play caregiver for Mom and Dad as her brother is again taking the day off. ... read more

If an AI agent can turn an advertiser’s RFP into a proposal in minutes, what’s left for a publisher’s ad sales team to do? A lot more selling, said Mark Howard, TIME’s chief operating officer. ... read more

The agentic skeptics have the better argument right now. Anthony Katsur, who runs IAB Tech Lab, expects “several false starts” and years of experimentation and alignment across platforms, agencies and publishers. Razorfish called the mood ... read more

The film posted a strong $31 million for the first weekend in November. Season-to-date national TV ad spend for domestic theatrical movies was down 15% to $588.4 million through Nov. 7 (from $691.4 million), according ... read more

Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering the eal. The post The NYT Opens Pandora’s Letterboxd; Roku Joins The Skulk appeared first on AdExchanger. ... read more

Marketers could soon find out how often ChatGPT users talk about them. OpenAI is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers and how many clicks those appearances ... read more

The latest iteration of Forrester’s Wave Report on media agencies — rather, media management services, as the research firm puts it — is out, assessing the 12 biggest agency groups currently operating today that are ... read more

Some of the largest AI tech companies — including Anthropic, Google, Microsoft and OpenAI — have agreed to support a new mechanism that lets publishers opt out of having their content used to train AI ... read more

Any creator asking for media dollars better have the reporting to back up the request. Advertisers aren’t cutting checks just on follower count and virality anymore. To ink a creator deal, advertisers are asking for ... read more

Google’s latest publisher carrot? AI visibility.  Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make ... read more

Charter lost 233,000 internet subscribers and 77,000 video subscribers in Q3 and seeks to cut $2 billion in costs over the next 18 months while redesigning its operations, Cord Cutter News reports. This left Charter ... read more

Nine advertisers have pulled out of the “I’ve Had It” podcast because of a clip shared on X by hosts Jennifer Welch and Angie “Pumps” Sullivan, Business Insider reports. The clip shows the two hosts laughing at ... read more

Artificial intelligence (AI) is a growing force in media-buying, so much so that Gartner predicts that more than 70% of global ad spend will be materially influenced by AI by 2028, The Drum writes. And ... read more

AppLovin, an artificial intelligence (AI) advertising company, has rebounded from troubles earlier in the year and is considered a good stock buy, Seeking Alpha writes in an analysis. The tailwinds are due to a new model improvement ... read more

As AI-generated content, bots, and autoplaying video crowd the screens in people’s pockets, some in out-of-home advertising think the scarcity of verifiably human attention could make the humble billboard a more valuable buy. Out-of-home sellers ... read more

Mention pharma advertising and most people picture a TV spot rattling off horrific side effects. But that perception misses most of what actually happens in the category and why these spots might be more genuinely ... read more

RANCHO PALOS VERDES, CALIF. — Media and creative were split into separate disciplines decades ago. At Beet Retreat LA 2026, the dominant theme was their reunion. It’s part of what Tameka Kee, advertising futurist and ... read more

Meta has indefinitely delayed proposed terms that would have allowed Instagram and Facebook to scrape the websites of Meta Business account holders for the company's AI model training purposes. ... read more

Meta has indefinitely delayed proposed terms that would have allowed Instagram and Facebook to scrape the websites of Meta Business account holders for the company's AI model training purposes. ... read more

RANCHO PALOS VERDES, CALIF. — The purchase funnel has become a loop. And AI is increasingly deciding which brands show up along the way. For automotive and travel marketers, that shift demands a dramatic rethink ... read more

Senator Richard Blumenthal is directing FCC Chair Brendan Carr to provide information to lawmakers investigating "attacks on the First Amendment" by the administration. ... read more

A software error in Google's ad platform resulted in "sensitive ads" being served to some users between 2019 and 2022, Google said Thursday in a court filing. ... read more

Every candidate warned us about "the other" candidate releasing criminals, enabling child molesters or opening the borders. ... read more

It’s been a hot year for mergers and acquisitions in ad tech and media. But the M&A trend might be due for a cooldown. Between DoorDash/Instacart, Publicis/LiveRamp, Nielsen/DoubleVerify, Skydance/Paramount and Stagwell/Freestar, there’s been plenty to ... read more

The Horizon-Havas joint venture agency will manage media strategy, investment, planning and measurement across North America, Europe, The Middle East and Africa, Asia Pacific and Latin America. ... read more

A new approach to give schools more control on AI policies may have also blocked traditional search access for schools that did not want to use AI. ... read more

This year, 43% of viewers watched midterm election news on a broadcast network and 57% on a cable network, per Nielsen's Big Data + Panel measurement. Viewers 55+ had the largest audience share at 65%, ... read more

People aren't necessarily abandoning consumerism; they're just relocating it to a place where pants are negotiable. ... read more

Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads. Sponsored Products are set to appear inside those conversations, free to advertisers for the time ... read more

She joins the agency shortly after it was rebranded from Assembly last month and will report to CEO Liz Rutgersson. ... read more

The news channels have relied so long on stirring up their audiences that no one can remember when this was not the case. ... read more

How should TV news producers and execs alter their news coverage in periods of lighter political news advertising? Non-political TV news coverage has its own dynamic. ... read more

Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: For Puck’s Sake appeared first on AdExchanger. ... read more

WPP CEO Cindy Rose recently criticized the rise of “CEO handshake” account wins. Plus: Magnite reported a 14% year-over-year revenue increase to $204.2 million in Q3. The post Agencies Are Not Pitch Perfect; Magnite (And ... read more

Creators are everywhere in marketing these days — everywhere except Christmas ads.  The first batch of festive campaigns, from John Lewis, SharkNinja, Ulta Beauty and Burberry among others, makes little for the industry’s favorite obsession. ... read more

The latest quarterly earnings from six of the publicly traded ad tech companies reveal a tale of two cohorts, with AppLovin and Unity’s substantial growth contrasting with declining revenues at Criteo, Taboola, and Teads. The ... read more

Last week, Instagram said users would be able to post videos up to 90 minutes long, a move aimed at attracting long-form YouTube creators. But, aside from offering a handful of select creators between $50,000 ... read more

An unredacted complaint filed by the Federal Trade Commission and 22 states accuses Amazon of inflating prices in its online search ad auction, The Wall Street Journal reports. The updated suit alleges that Amazon secretly raised prices ... read more

The ad tech merger market has heated up, with Salesforce acquiring Braze and Publicis Group completing its LiveRamp acquisition. Business Insider reports on nine companies, from Accenture to Zeta, from Adobe to OpenAI and Stagwell, that M&A ... read more

Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, The Desk reports. The arrangement will enable brands and agencies to manage search ad campaigns via  a centralized media buying system. It will connect such chores as campaign ... read more

USA Today Co. Inc. suffered a Q3 revenue slump and attributes it, in part, to the loss of a programmatic advertising partner, the company revealed during an earnings call summary, Yahoo/Finance reports. But direct sold ... read more

The tool now has a free self-service portal that allows external online stores to feed their product catalogs directly into Amazon searches and Alexa for Shopping. ... read more

TikTok has released a standalone TikTok Shop app in select markets, designed to offer consumers and sellers a personalized mobile experience across livestreams and short-form video, according to a post shared on X by social ... read more

Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to planning and measurement tools that dig deeper into oceans of ... read more

A Florida appellate court on Wednesday rejected Meta's request to halt the state's lawsuit over alleged social media addiction. ... read more

The company's Q3 results, which show 4% year-over-year ad revenue growth, highlight ongoing instability within an ad business marked by notable performance improvements. ... read more

The experience debuted Thursday, combining recommendations, intuitive design and a wider range of formats. Microsoft plans to bring it to other platforms across its ecosystem, including the Bing home page and MSN. ... read more

The experience debuted Thursday, combining recommendations, intuitive design and a wider range of formats. Microsoft plans to bring it to other platforms across its ecosystem, including the Bing home page and MSN. ... read more

It's worth stepping back and understanding a core difference between programmatic and agentic systems. ... read more

The latest contretemps is reminiscent of the verbal sparring that went on regularly between the former heads of Publicis and WPP, Maurice Levy and Martin Sorrell respectively. ... read more

The new law represents California's "latest and most extreme effort to restrict protected editorial judgments and publishing decisions," Google argues. ... read more

This WTF guide, sponsored by Grocery TV, explores how marketers are reimagining in-store retail media to engage consumers inside the grocery store. Even with the growth of digital channels such as e-commerce, social and CTV, ... read more

In terms of pure TV marketing 'business outcomes,' Republican political ad spend did not get much of a positive return on investment this election season. ... read more

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech company earned just shy of $2.2 billion in Q3 this year, per the company’s earnings ... read more