If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: How To Train Your AI Model appeared first on AdExchanger. ... read more

Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” ... read more

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t ... read more

This story was first published by Digiday sibling Modern Retail. Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with ... read more

Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control. Half of marketers misprice creator fees and 40% of them ... read more

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. ... read more

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a ... read more

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades. ... read more

Kara Puccinelli, Chief Commercial Officer, Nexxen Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But ... read more

It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on ... read more

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked. ... read more

RedVest Media, the company's retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront. ... read more

The Trade Desk is pushing out another update to Kokai, its buying platform. But don’t expect the same uproar as its last major overhaul three years ago. Unlike then, this one leans on fixes agencies ... read more

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update ... read more

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) buying." ... read more

A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and will be vital to C-SPAN's continuing coverage of Congress, the White House and SCOTUS. ... read more

Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive ... read more

This week’s Media Briefing will look at how the open web is splitting between human audiences and AI crawlers — and why publishers are betting on stronger brands and diversified audience strategies to survive the ... read more

The creator economy is officially trying to build its own ad stack. It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least ... read more

Agencies are often expected to have all the answers for their clients, and pre-empt any issues before they even arise. Behind the scenes, though, the way they operate can be a different story. In this ... read more

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the European market. ... read more

FCC Commissioner Anna M. Gomez has sharply criticized the Media Bureau guidance that expands the types of political entities that can qualify for discounted broadcast advertising rates, TVTechnology reports. The Media Bureau is now allowing ... read more

The settlement of social-media addiction charges by Meta for $18 million will not have a material impact on its bottom line, given the $200.97 billion in revenue it made last year, Mother Jones writes in an analysis. ... read more

Microdrama downloads grew y 95.5% YoY in the first half of 2026, surging to a total of 1.45 billion, Marketing Dive reports. And the number of active advertisers on short drama apps rose by 132% ... read more

The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate the impact AI will have. ... read more

AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the ... read more

CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom  as a media buy rather than a community relationship will tend to miss the mark. “The ... read more

CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 ... read more

Podcast advertising has graduated from an experimental line item to a core part of the media plan, according to Jason Adamski, director of the Media Center at IAB. Now the industry must prove it can ... read more

Christine Foster joins Orange Apron Media from Kroger Precision Marketing. ... read more

A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nikes, are clouding the retailer's near-term prospects. ... read more

Google is changing its billing and resource allocation for AI-driven developer platforms -- specifically Google Antigravity in Gemini Enterprise -- to help brands and agencies control costs. ... read more

Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site. ... read more

As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content. ... read more

The structural remedies include limiting kids' usage to two hours per day with nighttime blocks from 12am-6am, which are likely to impact user engagement and advertising load. ... read more

CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors." ... read more

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the ... read more

Higher-priced ad-free options have seen greater price increases over the last three years vs. those for ad-supported tiers - at $1.62 per month vs. $1.21 per month. ... read more

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first ... read more

To build organic yogurt loyalty, the brand wants you to cuddle cows, get a pasture pedicure and down a grass-green smoothie. ... read more

Statements from California Attorney General Rob Bonta, the man leading the lawsuits from 12 states to block the Paramount-WBD merger, reveal he doesn't know what he's talking about. ... read more

In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves ... read more

"Parton's business acumen extended beyond the entertainment industry. Her empire included hotels," fragrances, beauty products and other ventures, according to "USA Today." ... read more

Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership patterns rightsized and most of the major media ... read more

The 4th Circuit Court of Appeals has ruled that political parties are not entitled to greatly lower candidate TV advertising rates, Politico reports. The Supreme Court recently allowed political parties to spend unlimited amounts, working with campaigns. ... read more

As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned ... read more

This story was first published by Digiday sibling Modern Retail. Shortly before this summer’s World Cup, where Lionel Messi made a global splash at the tournament, his hydration drink Mas+ shut down less than two years after ... read more

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads. ‘A very big jump ball’ YouTube’s Netflix counter, streamers’ aggregation plays, ... read more

USA Today Co. is testing different ways to reformat its website content for an AI bot audience to attract AI content licensing deals. “We recognize that we have to create and format content for humans ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like creator marketing, CTV and social media — to identify key trends and best practices ... read more

Alcoholic beverage marketers face new compliance issues, resulting from the emergence of artificial intelligence (AI), Regulatory Oversight reports. AI tools do not understand federal regulations. They cannot tell the difference between a permissible lifestyle image ... read more

Crooked Media is acquiring and reviving the “FivethirtyEight Politics” podcast, Variety reports. The podcast, which is hosted by Nate Silver, Clare Malone and Galen Druke, will be renamed as “Stil Counting.” The weekly will premiere ... read more

People Inc., publisher of People and numerous other publications, is a strong stock buy, Seeking Alpha advises. People Inc. now owns 66.8 million shares of MGM, giving it a 26.8% equity stake ss. This equity is now larger than ... read more

AI can now predict how an ad will match human emotions based on millions of possible responses and hundreds of pieces of content, to identify how an ad will connect with humans. ... read more

AI can now predict how an ad will match human emotions based on millions of possible responses and hundreds of pieces of content, to identify how an ad will connect with humans. ... read more

A key goal: to get 1 million Americans committing to good deeds in commemoration of the tragic day's 25th anniversary. ... read more

TikTok is prompting users with the ability to "Choose someone you trust to manage your account after you pass away" - naming a "legacy contact," according to various screenshots shared by app researchers on Threads. ... read more

New Zealand has become the latest country to introduce a bill banning younger teens from a range of social media platforms and AI companions in response to addiction concerns. ... read more

New Zealand is the latest country to introduce a bill banning younger teens from a range of social-media platforms and AI companions in response to addiction concerns. ... read more

Dun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterprise for financial services via Model Context Protocol (MCP) integrations. ... read more

When your next-door neighbor is saying you can't be trusted, you should listen. ... read more

CANNES, France — The advertising funnel is collapsing – and delivery apps are catching the debris. That is the argument emerging from commerce media executives who say platforms like Uber and Uber Eats are becoming ... read more

AMENIA, NY – After spending up to two years building and testing its generative artificial intelligence platform, Mondelez International is ready to serve it to more brands and markets. Unlike a cookie, however, the technology ... read more

AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan ... read more

CANNES, France — Marketing, like politics, is local. But it’s easy to forget that digital advertising’s promise of scale and efficiency tempts global brands into treating international expansion as a copy-paste exercise that transcends borders. ... read more

The biggest TV station group to benefit from the spend is Gray Television at $434 million, followed by Nexstar Media Group at $416 million, Fox TV stations ($363 million), Tegna ($350 million) and Sinclair ($319 ... read more

Metz is Meta's latest notable AI hire as the company carries out its three-year plan to spend over $600 billion in the U.S. on the development of AI superintelligence. ... read more

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines ... read more

The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it is vs. other issues. ... read more

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across ... read more

Regal Entertainment Group says it is adding to its monthly membership options - Regal Rewards+' - which offers more flexibility. The price is in line with lower-cost premium streamer options which include limited advertising in ... read more

TLC is putting on the pounds on Tuesday nights with the return of a ton of content. ... read more

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what ... read more

Netflix, which has more than 325 million subscribers across the globe, may market third-party streaming services on the platform, Media Play News reports. It adds that NBCUniversal’s Peacock service and Fox’s upstart Fox One platform are ... read more

Sony Music has filed suit against the Kroger Co., alleging that the retailer used its sound recordings in social media ads without permission, Music Business Worldwide reports. Sony claims it has discovered at least 392 ... read more

Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis.  What started as ... read more

Subscribe: Apple Podcasts • Spotify Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation ... read more

X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of their creativity and expertise, ... read more

Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect of cutting web traffic to ... read more

Observers hope adland won’t repeat past mistakes, especially as it looks to develop standards for measuring how ads will work in LLMs, many of which are set to become the primary means of accessing information. ... read more

This story was first published by Digiday sibling Modern Retail. By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that ... read more

Trump Media’s Truth API service now has paying customers numbering in the “mid-teens,” compared to 10 roughly two weeks ago, Kevin McGurn, interim CEO of Trump Media and Technology Group, said on Monday, Quartz reports. ... read more

Karen Attiah, a columnist fired by The Washington Post over social media posts following the killing of Charlie Kirk, has been ordered reinstated by arbitrator Sarah Miller Espinosa, Associated Press reports. The arbitrator also ordered that Attiah, ... read more

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain. ... read more

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain. ... read more

Using X's new Model Content Protocol Server, advertisers can now create and edit campaigns with their preferred third-party AI-powered tools on the platform. ... read more

Using X's new Model Context Protocol Server, advertisers can now create and edit campaigns with their preferred third-party AI-powered tools on the platform. ... read more

A divided federal appeals court on Monday rejected Virginia's request to enforce a law requiring social platforms to prohibit minors under 16 from accessing social media for more than one hour a day without parental ... read more

"Absent prompt relief from this court, Meta will have to fundamentally transform its services," the company says in a request to prevent California from enforcing a law prohibiting platforms from algorithmically recommending posts to minors ... read more

Nardone, who is credited for placing the first paid internet ad in 1994, estimates search referrals, which drove most of the traffic to publish sites, have dropped from 70% of visits for many publishers just ... read more

The suit claims the combined marketplace share of cable TV networks will give the company a 34% share of cable TV viewership. ... read more

By the time a sales representative gets a meeting, the buyer may already know the competitors, product limitations and approximate price. ... read more

Six former child stars from '90s TV hits are coming to HGTV this week in a competition to renovate '90s homes and bring them into the 21st Century. ... read more

Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause across its latest models, temporarily ... read more

As agentic commerce promises to further ease the friction that still hinders online shopping, earning consumers’ trust is the foundational factor that will determine greater adoption. Still, consumers’ embrace of agentic commerce may actually be ... read more

When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the ... read more

AMENIA, NY – The display advertising ecosystem is massive, mature, and moves a lot of money. It also has a problem: most of what fills it doesn’t move. That gap between display’s scale and video’s ... read more

Does AI deserve personhood? And is the software driving your daily computer efforts lobbying you to vote in favor of its economic survival? ... read more

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the ... read more