Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners ... read more

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen ... read more

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform ... read more

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed.  Unified advertising ... read more

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly ... read more

The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats are a mere bump in the road, but confirming the exit of CSO Samantha Jacobson hours before its market disclosure shows complications can ... read more

Meta is reportedly developing a personalized AI assistant designed to complete tasks for its 3.5 billion users across its various social-media platforms. ... read more

Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses. ... read more

LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront presentation next week. ... read more

LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront presentation next week. ... read more

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand ... read more

"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal media-buying. ... read more

The remit is design media to serve an AI-driven marketplace. ... read more

Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) vs. $2.37 million (down 8%). ... read more

The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, according to a joint report released today from Blockgraph and the ... read more

OpenAI’s ads business is going global. Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico. Those countries join the U.S., Canada, ... read more

Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market. ... read more

Corporate broadcast networks aired just eight hours of climate coverage throughout the entire year of 2025 -- a 35% decline from the prior year, according to an analysis by Media Matters for America, Nonprofit Quarterly reports. ... read more

Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and ... read more

Meta Platforms has asked a Los Angeles judge to throw out a $4.2 million addiction verdict reached against it in March and to order a new trial, Reuters reports. The jury found Meta and YouTube ... read more

Kismet Media has formed a partnership with Wheelhouse as it prepares to launch the reality series Calabasas Confidential, Deadline reports. The arrangement will combine Kismet’s producing and casing expertise with Wheelhouse’s production, investment and brand-building strengths.  ... read more

Gray Media has closed its $80 million acquisition of Block Communications, Stock Titan reports. The previously announced deal brings television stations in Louisville, Kentucky, Springfield-Decatur, Illinois and Lima, Ohio. Gray claims to reach 37% of ... read more

All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is now accounting for 82% of the company's business. ... read more

Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin. ... read more

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable ... read more

Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of ... read more

Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been ... read more

This week’s Media Briefing will examine how AI licensing revenue is starting to emerge as a meaningful growth driver for publishers this year, even as traffic declines continue to put pressure on some advertising businesses. ... read more

In our last update on Possible 2026, held last week in Miami Beach, its founders and owners declared their intention to launch a European installment of the conference, to be held in Lisbon in October ... read more

What works structurally for an individual creator doesn’t automatically translate into a scalable media company, and more founders may be running into that reality. Late last month, reports emerged that Unwell Network, the media company ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings ... read more

Updates to AI Mode and AI Overviews find Reddit and other social media sites at the forefront in providing expert advice to those searching across the web for information. ... read more

Updates to AI Mode and AI Overviews find Reddit and other social media sites at the forefront in providing expert advice to those searching across the web for information. ... read more

On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew ... read more

Approximately 37 million iPhone owners in the U.S. are eligible to receive settlement payments, according to court filing. ... read more

He’s still king of the GOP, but it may soon be a smaller kingdom. ... read more

Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution of the platform and its upcoming web redesign. ... read more

LinkedIn's "Agency Certification" program offers marketers a new way to identify agencies that are most familiar with the B2B social platform's ad tools. ... read more

Pinterest's Q1 2026 performance shows user growth across the globe, while its revenue per user decreased compared to previous quarters. ... read more

March expanded 2.8% - a big deceleration from February's double-digit sports-related gains. ... read more

GEO and SEO diverge on five operational dimensions: tone, format, freshness, measurement, and whether the channel produces a click. ... read more

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and ... read more

Ted Turner, the brash broadcaster who changed TV news forever when he founded CNN, has died. He was 87. ... read more

Most discussions of artificial intelligence in advertising and media circles still largely revolve around how to use the technology to generate actual growth, as opposed to achieving some level of efficiency. Target’s Roundel believes it ... read more

Curation is not a new layer of technology, but a philosophical shift. For many years, programmatic optimized for reach. Curation optimizes for relevance. ... read more

...or creating cable TV's "superstation" or saving the American bison. It was shaming the world's richest men into becoming its greatest philanthropists. ... read more

Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day. ... read more

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements. ... read more

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements. ... read more

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% ... read more

Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to $821 million, driven by more viewer impressions. ... read more

The buzz around Criteo’s groundbreaking partnership with OpenAI was palpable during the ad tech company’s first-quarter earnings call earlier today, but an earlier-tipped lag in retail media spend, plus slowed performance media spend, impacted its ... read more

People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past ... read more

Sports teams advertising in today’s three-pillared television scene should take a holistic approach where linear TV, free ad-supported TV (FAST), and other ad-supported streaming (Non-FAST AVOD) are seen as a single, scalable ecosystem. Nielsen states in a new guide. The guide explores ... read more

A new bill in California would require state agencies to commit 40% of their annual advertising and marketing budgets to ethnic and community media outlets, Calo News reports. Authored by State Senator Susan Rubio (D – Los Angeles), SB 1358 would ... read more

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds. ... read more

The Federal Trade Commission has entered into a legal settlement with Media Matters that would end its investigation into the a progressive media watchdog according to a press release from Media Matters, Huffington Post reports. ... read more

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February. ... read more

Instagram is building upon its in-feed "AI info" tag with a new AI label that creators who post content primarily generated by AI can add directly to their accounts. ... read more

MIAMI BEACH, Fla. — The pharmaceutical industry has long dominated television advertising with blockbuster drugs and massive budgets. But connected TV is rewriting those rules, potentially giving smaller, precision medicine brands access to premium inventory ... read more

Select Van Leeuwen shops mark Mental Health Awareness Month with a deal: $7.95 for a scoop and a free Ruta online therapy session. ... read more

The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users ... read more

There is no reason to expect Disney to deny Jimmy Kimmel his annual opportunity to strut upon the Upfront stage for a monologue that generally runs for about 15 minutes. ... read more

It also won in 2022 and 2023. The company won 37 lions at last year's Festival. ... read more

The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and ... read more

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint ... read more

In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ruled by automation. For some ... read more

Three months into testing ads, OpenAI has significantly changed. An ads manager is now up and running, pricing has come down and ad tech partnerships have been struck. What hasn’t shifted is the pitch to ... read more

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market. The upfront, defined Amazon’s upfront pitch, Roku’s outcomes pitch, ... read more

With year four of the Possible conference in Miami said and done, the time has come to focus on Cannes Lions — a festival that Possible is often compared to, somewhat unfairly. But the conversations ... read more

This story was originally published on sister site, Modern Retail. Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development ... read more

The company also designed and launched measurement capabilities and a landing page with sign-up instructions, video guides and documents to get started. ... read more

James Murdoch, the youngest so of Rupert Murdoch, is in talks to buy Vox Media’s New York magazine and the Vox podcast division, according to sources familiar with the talks, The Wall Street Journal reports. ... read more

James Murdoch, the youngest so of Rupert Murdoch, is in talks to buy Vox Media’s New York magazine and the Vox podcast division, according to sources familiar with the talks, The Wall Street Journal reports. ... read more

Wanted: A journalist who is also FIFA's No. 1 fan. ... read more

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.  Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use ... read more

Meta and CEO Mark Zuckerberg "engaged in one of the most massive infringements of copyrighted materials in history," book publishers and "Presumed Innocent" author Scott Turow allege in a new lawsuit. ... read more

The minnow-swallows-a-whale bid hinges on one claim: eBay's marketing is broken. But eBay may have already gotten the memo. ... read more

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by ... read more

TikTok's "Out of Phone" ad program is expanding to additional real-world placements via a partnership with DOOH media company Vistar Media. ... read more

"Our goal is to make TikTok ubiquitous. There are over two billion 'New Screens' outside of mobile and our goal is to be on all of them," says TikTok's Dan Page ... read more

In 2026, agencies aren't fading; they're becoming more essential. Not because brands can't build capabilities internally, but because most CMOs don't have the time, alignment, or operational capacity to do so fast enough. ... read more

Third-party measurement and cost-per-action bidding are both in the works at OpenAI, which has now opened its self-serve ads manager to advertisers of all sizes in the U.S. To attract smaller advertisers, it has also ... read more

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch ... read more

Along with new privacy restrictions, the bill will prohibit streaming services from transmitting ads at a higher volume than content. ... read more

Norm de Greve, who joined GM in July 2023, said he will be "moving on in June to pursue a new endeavor." ... read more

Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers plan, buy, create and measure campaigns. ... read more

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to ... read more

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to ... read more

People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise. ... read more

The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA's crossmedia measurement platform Aquila. ... read more

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the first time. ... read more

Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasing them publicly under a new deal. ... read more

This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of "Open Letters" to CMOs. The message: rethink the value you're getting from your big agency ... read more

Rhode Island’s Ocean State Media has launched a more powerful signal at 103.7 WVEI-FM, facilitating consistent statewide coverage, Inside Radio reports. The statewide frequency is designed to replace a patchwork of signals the organization has ... read more

Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. ... read more

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to support advancements in AI. ... read more

Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February. ... read more

Wikipedia’s founder, Jimmy Wales, calls Australia’s social media ban an “unmitigated disaster” that is teaching kids to accept surveillance from tech companies, the Guardian reports. Wales, who founded Wikipedia, in 2001, says many ills of ... read more