Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password.  Meta is ... read more

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger. ... read more

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing ... read more

This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are ... read more

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its ... read more

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more ... read more

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is ... read more

Trump Media & Technology Group, President Trump’s media company, has signed up 10 customers for a real-time feed of top Truth Social posts, The Wall Street Journal reports. The president regularly shares updates on trade deals, the ... read more

Gray Television reported an 8.7% revenue increase YoY in its Q2 financials, exceeding expectations, Yahoo/Finance reports. In addition, the firm’s revenue guidance for the next quarter is 6% above what analysts expected. Gray attributed the ... read more

Social media ad scams caused over $90 million in losses last year, the Federal Trade Commission reported, Scripps News reports. Nearly 30% of consumers who lost money said it began on social media, an eightfold ... read more

Google has filed an amended complaint alleging that SerpApi bypassed attempts to prevent it from scraping search results. ... read more

Courtrooms in England and Wales are following New York's recent lead to ban Meta's AI-powered smart glasses amid widespread concerns around privacy and the product's undetected recording abilities. ... read more

Meta says California's restrictions on personalized recommendations to minors would make Facebook and Instagram "unrecognizable." ... read more

Meta designed exclusion-only custom list capabilities for advertisers that may want to avoid serving ads to specific groups, including those who have opted out of their services or are already self-excluded. ... read more

OpenAI's conversational engine found places to serve ads, deliver traffic and generate clicks at a reasonable rate, but the problem came after the click. ... read more

CANNES, France — Consumer packaged goods marketers have spent decades figuring out who their customers are. DoorDash would also like them to consider a more immediate question: What are those customers doing right now, and ... read more

CANNES, France – Kraft Heinz has more than 70 brands and products in almost every American pantry. Apparently, that still isn’t enough real estate. The food giant is looking beyond the refrigerator door as it ... read more

Patients arrive at medical appointments having already formed beliefs through TikTok rabbit holes, Reddit threads, and AI-generated health information — a behavioral shift that requires pharmaceutical brands to reshape how they think about the entire ... read more

AMENIA, NY — When a viewer hits pause, they’re making a deliberate choice. That moment of intentionality, it turns out, is exactly what advertisers have been missing in the relentless scroll of streaming video. Philo, ... read more

What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes ... read more

PHYND is expanding its push to turn the television into a gaming platform, launching its free, ad-supported cloud gaming service on Amazon Fire TV devices in the United States. The beta launch gives Fire TV ... read more

Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed. Brands are now recognising ... read more

The transaction makes the agency fully independent again with plans to redouble business development efforts in the US and expand Latin America operations. ... read more

The enhancements are designed to reduce privacy risk, promote industry-wide consistency, improve interoperability and support regulatory compliance. ... read more

AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions. ... read more

A new documentary on Netflix plays up its access to never-before-heard audio of interviews with Charles Manson in the very first frame. ... read more

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all ... read more

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for ... read more

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On The Upfronts appeared first on ... read more

Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for ... read more

Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at ... read more

Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief ... read more

Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: ... read more

Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there’s a theory ... read more

Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into  businesses like crypto and online betting that are unrelated ... read more

Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into businesses like crypto and online betting that are ... read more

iHeartMedia has signed a deal with Disney+ and Hulu  that will bring six iHeartPodcasts titles to the streaming platforms, Barrett Media reports. The weekly streaming arrangement begins August 14 with Hey Jonas!appearing on both Disney+ and Hulu. Pod Meets ... read more

The podcasting industry was rattled last week when Spotify tested a feature that lets users skip ads more easily, The Hollywood Reporter writes. The test for some paid subscribers includes a “skip ahead” for app users when ... read more

Viant Technology Inc. has added Craig Abrahams, a technology and digital media executive, to its board of directors, CityBiz reports. The appointment brings an experienced operator and dealmaker to the board as Viant seeks to expand its CTV and ... read more

Meta has begun rolling out enhanced features designed to help businesses and creators boost their presence across the tech giant's family of apps. ... read more

Paramount Skydance and its streaming service Pluto TV are urging a federal judge to throw out a privacy lawsuit by parents of young children who allege that the companies wrongly shared children's video-viewing information with ... read more

Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube, ... read more

A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming teens. ... read more

A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming teens. ... read more

Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ... read more

In its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI. ... read more

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. ... read more

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. ... read more

AMENIA, N.Y. – Advertising technology has spent decades finding increasingly sophisticated ways to automate buying and selling media. Now artificial intelligence is promising to automate some of the work involved in operating all that automation. ... read more

CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. ... read more

The storefronts of the internet are, by and large, invisible to the AI agents now doing the shopping. That is the blunt assessment of one executive who has run the numbers The findings are stark: ... read more

Brand investment in creators is growing at twice the rate of digital advertising. But this fundamental shift is about more than money; it’s about how consumers form identities and make purchase decisions. “The story isn’t ... read more

Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building out features leading Amazon's ad department into agentic, audio, images and video through the company's marketplace and network of properties. ... read more

Netflix says it has "nearly doubled our ad commitments this year." In a release, Netflix President of Advertising Amy Reinhard says this was in line with expectations. She did not provide specific details on volume ... read more

Treat the event "as a 5 to 6 quarter journey, not a 12 week sprint," suggested ID Comms CEO Tom Denford. Which pretty much means starting now. ... read more

The robots are not going away. So perhaps it is time to make them pay admission. ... read more

Google has announced AI and agentic experiences for Google Ads and Google Analytics to help advertisers perform tasks and uncover insights faster. ... read more

Two of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking 50-60% increase, per the existing option by the league to renegotiate ... read more

For all the talk of “omnichannel marketing,” sports remains the most complete, most mature expression of it —long before the term was ever applied to retail, media, or brand experience strategy.  At its core, sports ... read more

CANNES, France — Connected television measurement has long relied on delivery metrics that ignore whether anyone actually watched the ad — a fundamental flaw that attention data is now exposing, with real financial consequences for ... read more

CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected ... read more

Nearly 3/4 of Gen Z and over half of millennials say finances have caused them to delay at least one major life milestone, according to a study for Northwestern Mutual. ... read more

Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a ... read more

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective ... read more

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger. ... read more

No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies ... read more

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory. ... read more

Like many creators, Julie Sousa’s journey first started during Covid, when she began uploading educational interior design videos to TikTok. She already had a successful interior design business based in Boston, but quickly realized as ... read more

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, ... read more

Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next. The platform is currently building out a dedicated SMB ads unit, according to six live job postings reviewed ... read more

A new Reuters/Ipsos shows that a bipartisan majority of Americans support more government rules for social media companies. Of the consumers surveyed in the six days ending August 3,  61% said social media firms need stronger ... read more

Marketer and writer Deana Burke created a fake deodorant brand to determine if AI would notice it, Inc.reports. It did. Three weeks later, ChatGPT and other LLMs started recommending the nonexistent product, ahead of brands in ... read more

X announced it is phasing out its Revenue Sharing program for creators and replacing with a system called the Original Content Rewards Program, Mashable reports. The new program ties earnings to "qualified impressions" a creator’s ... read more

Advertising helped eBay achieve 2.7% of its gross merchandise volume in Q2 to $596 million, Pulse2 reports. In addition, the marketplace company generated a 25% increase in its Q2 advertising revenue YoY to $570 million. ... read more

"Spider-Man:Band New Day" in its second weekend was only topped by "Star Wars: The Force Awakens" (2015) at $149.2 million and "Avengers: Endgame" (2019) at $147.3 million. ... read more

Marketing organizations are changing as artificial intelligence forces a rethinking of how creative, media, and data functions operate together. The emergence of dedicated “transformation teams” within organizations is one interesting shift in marketing operations. These ... read more

If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary ... read more

The hero film brings chapters in sneaker culture to life, showcasing the lasting influence of some of the most iconic footwear ever made. ... read more

Firefox developer Mozilla is warning that it could be forced to "exit the browser and browser engine markets" if it can no longer receive payment from Google for distributing its search engine. ... read more

Firefox developer Mozilla is warning that it could be forced to "exit the browser and browser engine markets" if it can no longer receive payment from Google for distributing its search engine. ... read more

The company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots. ... read more

The judge also ordered Meta to block teens under 18 from accessing Facebook and Instagram more than 90 hours per month. ... read more

The new campaign marks a move to bring cultural cachet to the fading athletic apparel company. ... read more

Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work. ... read more

CEO Nick Brien told analysts earlier this week that the Jets are the first pro team in the U.S. to include out-of-home in their sponsorship packages. ... read more

Is agentic automation like rolling the dice in a game of chance? ... read more

To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of viewer queries, even when they are broad. ... read more

Nielsen’s $2.15 billion deal to acquire media-measurement firm DoubleVerify comes at a moment when the advertising industry is undergoing another technological upheaval, with artificial intelligence poised to reshape how media is bought, measured and verified. ... read more

The advertising industry has spent years building an ecosystem complicated enough to require its own ecosystem map. At the Beet Retreat Berkshires, some of the people responsible for buying ads, selling them and building the ... read more

What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged. ... read more

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering whether TSA will ... read more

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we can get. ... read more

The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious. ... read more

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera ... read more

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below ... read more

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger. ... read more

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game. The post WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses appeared first ... read more

Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as a brief interlude in the traditional summer ... read more

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key ... read more