The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ... read more

Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today's Supreme Court ruling could remove the immediate cost pressures that focused companies to make those cuts. ... read more

Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer. ... read more

Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts. ... read more

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers. ... read more

Determining whether online content is real is increasingly complex in this age of deepfakes and AI, Microsoft reports in its new study: Media Integrity and Authentication, according to The GIP Digital Watch. No single solution ... read more

The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place. ... read more

Mark Zuckerberg’s Meta team was admonished for wearing Ray Ban-Meta AI glasses, which are equipped with a camera, in court during the landmark trial in California over the impact of social media on underage users. The court ... read more

Gray Media, a broadcast television company, is projected by analysts to report a revenue decline of 25.55% to $778 million in its quarterly earnings report on Feb.26,Yahoo/Finance writes.. in addition, Gray is projected to post a 117.61% ... read more

Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gyms and other such businesses thanks to a  distribution agreement with EverPass Media, Reuters reports. Apple hopes the expanded visibility will drive subscriptions, customer traffic ... read more

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger. ... read more

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads ... read more

In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s ... read more

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. ... read more

Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early ... read more

There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed ... read more

This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Why is Trump so upset about Federal Reserve economic research into his trade policies? ... read more

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance. ... read more

The partnership is focused on building scalable, data-driven intellectual property as brands increasingly seek ways to promote products beyond traditional ads and campaigns. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV. ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share. ... read more

A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S. ... read more

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its non-advertising business. ... read more

AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers may not care about it, but marketers certainly know about it. ... read more

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect ... read more

It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after ... read more

The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. ... read more

The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. ... read more

Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for business and consumers by 2030. ... read more

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations. ... read more

I’ve been thinking a lot about the RFI issued by US Immigration and Customers Enforcement in late January. ICE is asking data providers and tech vendors to share information on how their tools and services ... read more

Sponsored by Triton DigitalPodcasts now reach more than half of the overall U.S. population every month. For advertisers, that means podcasting long ago stopped being an “add-on” channel. It’s a mainstream behavior with real scale. ... read more

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and ... read more

Illinois Governor JB Pritzker has proposed a statewide fee on social media companies to fund education in the state, CBS News reports. Pritzker, facing a $2 billion budget shortfall, seeks to raise $200 million per ... read more

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, ... read more

Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame. ... read more

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%. ... read more

Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by way of modern podcasts. ... read more

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to ... read more

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck ... read more

This story was originally published on sister site, Modern Retail. TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go ... read more

Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the blonde haired, ... read more

This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place ... read more

This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results. ... read more

Meta CEO Zuckerberg took the stand on Wednesday in the to defend his company in the unprecedent social media trial in Los Angeles, Associated Press reports.  Opposing attorney Mark Lanier asked Zuckerberg if people use something ... read more

The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs. ... read more

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal ... read more

They are afraid the Wayback Machine is serving as a back door for AI content scrapers. ... read more

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the game's upcoming expansion, "Midnight." ... read more

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the game's upcoming expansion, "Midnight." ... read more

"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after the agency's monthly meeting. ... read more

Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" ... read more

The Maine House of Representatives has narrowly passed a privacy bill that would restrict companies' ability to collect data and target ads, and would ban the sale of precise location data. ... read more

The Maine House of Representatives has narrowly passed a privacy bill that would restrict companies' ability to collect data and target ads, and would ban the sale of precise location data. ... read more

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage ... read more

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on WhatsApp. ... read more

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on WhatsApp. ... read more

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some ... read more

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of ... read more

LAS VEGAS — In order for a retail media network advertiser to accurately find consumers at the right moment, sometimes you have to travel back in time. About five years in the past, to be ... read more

Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. ... read more

Expedia ads have been spotted as one of the first sets of sponsored ads on ChatGPT in the U.S. ... read more

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection. ... read more

Behaviorally, people listen to podcasts when doing other things, and maybe the act of skipping is more of an interruption to that behavior than it is worth. ... read more

Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030. ... read more

Lawmakers on Tuesday unanimously advanced a bill that would criminalize creating artificial intelligence-generated content using someone’s likeness without permission, Oklahoma Voice reports. Such an action would be a misdemeanor, but would become a felony if it ... read more

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger. ... read more

Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead. ... read more

As Meta CEO Mark Zuckerberg was to start testifying on Wednesday in the California trial of social media giants, a study found that 86% of Americans want Meta and Google held accountable for the social ... read more

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although ... read more

WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount. ... read more

Ahead of the ANA's annual media conference, I spoke with the event's host - and Bayer Consumer Health's - Maria Givens about some of its big themes, including AI, in-housing and more. ... read more

Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential.  ... read more

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make ... read more

Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social media. This year, the retailer is expanding Varsity Team, its ambassador program open to ... read more

Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not.  That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns of the year ... read more

This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly. WTF is SGAI? WBD reopens Paramount deal talks, Hollywood’s AI copyright ... read more

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social ... read more

Perplexity is not seeking deals to place ads in chatbot answers, Financial Times reports. Instead, the AI search firm is moving ahead with subscriptions and business sales and plans, while focusing more on monetization than ... read more

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand. ... read more

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand. ... read more

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier. ... read more

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier. ... read more

"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals' data in opaque ways with dramatic impacts on consumers' lives," the Electronic Privacy Information ... read more

"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals' data in opaque ways with dramatic impacts on consumers' lives," the Electronic Privacy Information ... read more

As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes. ... read more

TelevisaUnivision, LG Ads and Roku are among the companies supporting the Boys & Girls Clubs of Puerto Rico by providing inventory to run 30-second spots on their Spanish digital platforms. It’s part of an effort ... read more

Connected TV isn’t often considered a primary channel by B2B marketers to target their desired audiences. But Lenovo is not only making the case for CTV as a valuable venue for B2B, it’s also touting ... read more

"The FTC has offered no coherent explanation -- none whatsoever -- for why its investigation into 'advertiser boycotts' is not just a naked effort to penalize protected First Amendment activity," Media Matters argues. ... read more

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% "supported by ... read more

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company's ongoing investment in subscription models. ... read more