Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out ... read more

SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. ... read more

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on ... read more

In its rebrand, featuring a newly redesigned website, tagline and mission statement letter from founder George Popstefanov, the agency says data no longer is enough in an era of everything AI. ... read more

The Cannes Lions award recognizes Credle's illustrious career and contribution to the industry that started with an internship at Omnicom's BBDO New York and has spanned more than 40 years. ... read more

Being physically in step with another person turns out to be a very effective creative incubator. ... read more

Google will add AI-generated voice-over capabilities to Performance Max video ads using ad headlines and descriptions, but there's an opt-out deadline for marketers working for brands that do not want to participate. ... read more

Digital transformation was a key growth driver last year, up 9.2% on an organic basis, while marketing services (including creative advertising) were up 4.6%. ... read more

It's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have ... read more

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and ... read more

Fox News Media has seen seven quarters in a row of ad-revenue growth, with "high single-digit increases in national rates at Fox News," says Fox Corp. President and COO John Nallen, president. For the rest ... read more

Three conservative media figures have have sued the Legislature and the Capitol Correspondents Association, claiming they were arbitrarily denied access to the House earlier in the legislative session, Courthouse News Service reports. They include radio host ... read more

Oshkosh Media, a government-run programming producer based in Oshkosh, Wisconsin, is shutting down on  May 15 -- ending more than 20 years of local programming, WBAY reports. Government meeting broadcasts will shift to the city’s website ... read more

YouTube became the world’s largest media company in 2025, The Hollywood Reporter writes. The Google-owned media company generated $62 billion in revenue last year, placing it ahead of The Walt Disney Co.’s media business -- ... read more

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Noise Media said the appointment marks "a significant expansion" of its presence in the American market. ... read more

"Sunny Nights" is a dark, violent, seedy show about desperate people at the end of their ropes. ... read more

The new IAB Tech Lab framework, unveiled this morning, recommends publishers utilize the new tag to authorize AI systems and bots to access their content. ... read more

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise ... read more

Put the Peace Act on the House floor for a vote. ... read more

Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger. ... read more

Amazon’s Fire TV redesign is extra friendly for ads; Anthropic benefits from its newfound spine; and the children yearn for the malls. The post The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer ... read more

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the ... read more

This story was first published by Digiday sibling ModernRetail One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened ... read more

Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns. Related Insights ... read more

Subscribe: Apple Podcasts • Spotify If it seems like TikTok has been quiet post-ban threats, that’s because it has. But make no mistake —quiet doesn’t mean silent. Since its legal woes have been resolved, and ... read more

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors are pitching their ... read more

A Harris Poll report reveals that an increase in advertising, influencer culture and privacy concerns are beginning to diminish loyalty among Gen Z TikTok users. ... read more

Fast-food giant McDonald's is turning an order kiosk into a confessional. In four cities, consumers who share first-job stories will receive gift cards. ... read more

Jay Graber will fill the role of chief innovation officer in order to make room for "a seasoned operator focused on scaling and execution." Toni Schneider, former CEO of Automattic and partner at True Ventures, ... read more

Google AI Overviews and OpenAI ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near the point of purchase. ... read more

The administration is unconstitutionally targeting green card holders and other noncitizens for criticizing content moderation on X, a new lawsuit claims. ... read more

Media buyers who like a little extra time to plan their video budgets may want to circle the calendar early this year. The IAB NewFronts is moving up the schedule, arriving in March with a ... read more

SAN JUAN, PUERTO RICO – At an industry event where conversations often drift toward what advertising might look like in five or 10 years, Lee Garfield is urging people to slow down and look at ... read more

Are you haunted by the ghosts of products past? Most consumers recognize the phenomenon of searching for a product only to be followed by advertisements for that specific item for weeks afterward. While this behavioral ... read more

If finalized, the settlement will resolve a 2020 lawsuit alleging that Google misappropriated Android users' cellular data allowances. ... read more

Last week, an X user promoted Elon Musk's satellite internet company Starlink directly in a feed post, hinting at a potential rollout of a new automated ad format for the platform. ... read more

Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration. ... read more

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re ... read more

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) ... read more

Brands are seeking cross-channel data analysis that provides a real consumer perspective. This could be within reach, based on unique ideas from Boathouse Chief Strategy Officer Sonia Chung. ... read more

"The buying season coming up is probably as nervous a market as we have ever seen,'' a top media buyer told "The New York Times," citing a big shift in Nielsen's ratings methodology. The exec, ... read more

AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran. ... read more

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting. The post AI-Driven Software Startup Mega Raises $11.5 Million In Funding To ... read more

Does Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for ... read more

Paramount Skydance has an answer as to what will happen when it takes over CNN and combines it with CBS -- truth and trust. Considering recent moves, is it something consumers and advertisers might need ... read more

A-listers teaming up with A+E next season include Kevin Bacon, Ted Danson and Tom Selleck. ... read more

The capability is being developed via a partnership between Slightly and Vurvey Labs that builds people models and AI personas. ... read more

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to ... read more

Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest ... read more

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with third-party reporting tools, and rebranding ... read more

Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still ... read more

For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because the ... read more

If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could rattle retail media networks’ hold on ... read more

Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silicon Valley ... read more

Pixar's "Hoppers" was a surprise success as an early March original animated film. Warner Bros. had a different kind of shock with a $7.3 million opening for "The Bride." ... read more

"Hoppers" was a surprise success as an early March original animated film. Disney spent an estimated $9.2 million on national TV advertising with 3,370 spots and some 507.9 million impressions, according to iSpot. ... read more

Former U.S. trade representative Robert Lighthizer resigned from Trump Media & Technology’sboard of directors, effective Friday, CNBC reports. Lighthizer played a critical role in the imposition of the North American Free Trade Agreement (NAFTA) with Mexico ... read more

Kari Lake acted unlawfully in running the Voice of America, U.S. District Judge Royce C. Lamberth has ruled, NPR reports. Lamberth ordered that all of Lake’s actions for the past year are null and void, ... read more

Kari Lake acted unlawfully in running the Voice of America, U.S. District Judge Royce C. Lamberth has ruled, NPR reports. Lamberth ordered that all of Lake’s actions for the past year are null and void, ... read more

Media workers are being fed to Google’s gluttonous AI Overviews, Futurism reports. The SEO firm Growtika looked at data from Ahrefs tracking web traffic to 10 major tech outlets from early 2024 to early 2026. In that ... read more

Burger King says the BK Assistant won't listen to all of employees' conversations, and that the goal isn't encouraging workers to stick to scripts. ... read more

Ford CEO Jim Farley gave Pope Leo XIV a one-of-a-kind 2026 Ford Explorer Platinum hybrid, built 5 miles from where the Pope grew up. ... read more

SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put ... read more

Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second ... read more

PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she ... read more

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger. ... read more

A startup law firm is suing the Trump administration for approving the sale of a U.S. version of TikTok to a joint venture of Oracle and other companies, including the China-based ByteDance. ... read more

The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation. ... read more

The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation. ... read more

"If enacted, LD 1822 would make the state's approach to privacy an outlier in ways that would harm consumers and businesses of all sizes," the ANA, 4As and other ad groups argued to state lawmakers. ... read more

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to ... read more

The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ... read more

In a world where Meta's Manus, and Google's and Amazon's equivalents, offer soup-to-nuts, full stack, end-to-end agency solutions, who needs agencies? ... read more

Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where she paused her career in early 2025 to deal with a health issue. ... read more

Axel Springer, the German media group, is acquiring Britain’s Telegraph Media Group, owner of the Daily Telegraph newspaper, for $766 million, Associated Press reports. Axel Springer will invest in the group “to enable it to ... read more

Audio company Cumulus Media Inc. filed for Chapter 11 bankruptcy on Thursday as part of a restructuring, WFMJ reports. The restructuring is aimed at eliminating about $600 million of debt. "While we have outperformed the ... read more

Entravision Communications has announced leadership changes to its U.S. Media team, Inside Radio reports. Returning to Entravision after 20 years at Univision, Maria Martinez-Guzman has been named President of Entravision Media. In addition, Eduardo Maytorena has been promoted to president of Entravision Audio. ... read more

"When you put all these portfolios together, we absolutely believe we can bend the decline basically of cable," said David Ellison, chairman/CEO of Paramount Skydance, speaking with CNBC Thursday. ... read more

Rarely does a TV series succeed primarily on the basis of its writing, but such is the case with "Rooster," a new comedy coming Sunday to HBO and HBO Max. ... read more

Netflix has acquired InterPositive, a filmmaking technology company founded by actor Ben Affleck that produces artificial intelligence-powered movie production tools. "We believe new tools should expand creative freedom, not constrain it or replace the work ... read more

Optimism about the future is steady for young women. Young men are less upbeat. ... read more

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does ... read more

Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: CTV Tracking appeared first on AdExchanger. ... read more

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones. The post Skate Where The Puck ... read more

No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a team of specialists ... read more

Subscribe: Apple Podcasts • Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper ... read more

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at the world’s biggest advertisers. ... read more

For the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the boundaries between organic and paid search ... read more

The latest round of earnings calls from the cohort of publicly listed ad tech companies concluded this week, with the results helping observers to grasp the challenges and opportunities in the sector. The numbers ... read more

OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases. ... read more

Meta is being sued for allegedly collecting sensitive content from users as nudity, sexual situations and more recorded footage has been viewable by Meta employees. ... read more

Meta is being sued for allegedly collecting sensitive content from users as nudity, sexual situations and more recorded footage has been viewable by Meta employees. ... read more

Noem faced bipartisan criticism over the commercials during U.S. congressional hearings this week. ... read more

Known for its investments across the ad industry, Elliott Investment views Pinterest's shift into an AI-driven visual search engine as a catalyst for major growth. ... read more

NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, which tracks every media exposure in the home on every screen down to the individual. ... read more

Boston natives respond to comments from RFK Jr. putting Dunkin' and Starbucks on notice for the amount of sugar in their beverages. ... read more

A House committee approved a bill that would require social platforms to tackle content that could pose harms to minors, and a bill that would restrict minors' ability to download apps. ... read more

Roblox has announced its effort to safeguard its chat feature using an automated rephrasing feature, described in a company statement as an "AI-powered feature designed to keep gameplay fluid while maintaining civility within chat," ... read more