- ‘It’s not just about the results’: How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024Subscribe: Apple Podcasts • Stitcher • Spotify Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of ... read more
- Marketing Briefing: Marketers test retail media even more as the third-party cookie crumblesAs marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. While major marketers have been testing alternatives, they’ve also been bolstering their first-party ... read more
- Assembly tightens up global, N. American roles to spur faster growthFor challenger holding company Stagwell, 2023 was not the greatest year — although it was far from the only holdco to have a not-great year. Net revenue was down 3.4% for the year to $2.1 ... read more
- Ad execs enter crucial phase of Google’s Privacy Sandbox experimentationGoogle’s controversial cookie replacement is now in its most critical test phase yet. Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for ... read more
- Special report: The third-party cookie primerContinue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ... read more
- Liz Reid Promoted To Head Of Google SearchLiz Reid will become head of Search at Google and Cheenu Venkatachary will lead Google Search quality and ranking teams. Pandu Nayak will step down as VP of search to lead search quality and ranking, ... read more
- We’re one step closer to a global cybersecurity standard for smart home devicesThe Verified Product Security Mark is a new labeling program from the CSA designed to help users easily identify what cybersecurity protections an IoT device has in place. | Image: CSA ... read more
- Google Adds Offsite Retail Media For Search Ads 360, Self Service ComingEarly adopter Lowe's will launch its first offsite retail media offering on Google Search and Shopping inventory, using a managed service model. ... read more
- Steam streamlines its family sharing featuresImage: The Verge Today, Steam launched Steam Families, an overhaul of its family sharing system. The new system gets rid of limits on how many people can play games from one library, ... read more
- Nvidia reveals Blackwell B200 GPU, the ‘world’s most powerful chip’ for AIThe Blackwell B200 GPU. | Image: Nvidia Nvidia’s must-have H100 AI chip made it a multitrillion-dollar company, one that may be worth more than Alphabet and Amazon, and competitors have been fighting ... read more
- The Life-Changing Magic of Barilla Pasta Boxes?The campaign, which aims to show us new ways to recycle old pasta boxes, sounds like something dreamed up by Martha Stewart on too much weed. ... read more
- Cyberpunk is out and solarpunk is in, according to Figma’s CEOPhoto by Rick Kern / Getty Images for Vox Media Cyberpunk design has been all the rage for several years now — this very website was once awash in neon colors and ... read more
- The Supreme Court sounds skeptical of imposing broad limits on how the government can speak with social media platformsCath Virginia / The Verge | Photos via Getty Images During oral arguments on Monday, both liberal and conservative justices on the Supreme Court appeared wary of imposing broad limits on how ... read more
- CONMEBOL explica los retos y su estrategia de marketing de cara a la Copa América 2024 en Estados UnidosEl próximo 20 de junio rueda el balón en las canchas estadounidenses donde una vez mas los fanáticos de la Copa América dirán presente, es el regreso del torneo al país, después de su paso ... read more
- Meta Files Emergency Petition To Derail FTC Hearing On Teens' DataThe FTC "has a long history of upholding its own claims," Meta argues to the D.C. Circuit Court of Appeals in a request for emergency intervention. ... read more
- MrBeast’s $5 million game show for Prime Video could one-up Netflix’s Squid GamePhoto by Chris Unger / Zuffa LLC via Getty Images YouTuber MrBeast (Jimmy Donaldson) has struck a deal with Prime Video to host a new reality competition series called Beast Games. The ... read more
- The return of Gamergate is smaller and sadderA group of gamers has mobilized a harassment campaign against a story consultant company, marginalized developers, and journalists in protest of what they see as ‘forced’ diversity in gaming. Continue reading… ... read more
- Pixel 8 drops below $500 for the first timeThere aren’t many smartphones that can do what the Pixel 8 does at this price. | Photo by Vjeran Pavic / The Verge If you’re in need of a solid ... read more
- YouTube Enforces AI-Generated Video Labels For CreatorsTo enforce transparency around what users see, YouTube is now requiring creators to publicly disclose when they upload synthetic content, including generative AI, that they have altered or created to be realistic in any way. ... read more
- Microsoft to hold a special Windows and Surface AI event in MayPhoto by Amelia Holowaty Krales / The Verge Microsoft is holding an AI event in the morning on Monday, May 20th — right before Build 2024 starts. In an invite emailed to ... read more
- LinkedIn Working On In-App GamesLinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections. ... read more
- Homeland Security is testing AI to help with immigration, trafficking investigations, and disaster reliefPhoto by John Moore/Getty Images The Department of Homeland Security (DHS) is rolling out three $5 million AI pilot programs across three of its agencies, The New York Times reports. Through partnership ... read more
- TikTok is paying creators to up its search gameIllustration by Nick Barclay / The Verge TikTok is leaning in even more to its app being used like a search engine. Creators making money on the platform will now be paid ... read more
- YouTube adds new AI-generated content labeling tool
- Prime Video Consumers Can Proceed With Claims Over 'Buy' ButtonAmazon must face claims that it violated consumer protection laws in three states by offering to "sell" digital videos, while actually retaining the right to revoke access, a federal judge ruled. ... read more
- Rivian owners now have access to Tesla SuperchargersRivian owners will be able to charge their electric trucks and SUVs at Tesla Supercharger stations starting today at 9AM PT / 12 PM ET, the company tells The Verge. The news ... read more
- How to get more battery life out of your Wear OS smartwatchIllustration by Samar Haddad / The Verge Some days away from the home or office can seem like a constant battle against battery life: your phone is dying, your laptop is dying, ... read more
- Here’s the Elon Musk interview that got Don Lemon’s show canceledThings started getting tense about halfway into the interview. | Image: Don Lemon Show Don Lemon has published the “tense” interview with Elon Musk that got his show canceled on X. During ... read more
- Playtron: the startup hoping to Steam Deck-ify the worldThe former CEO of Cyanogen has a plan for a platform-agnostic gaming operating system. Continue reading… ... read more
- Apex Legends postpones competition amid hacking concernsTwo pro players were forcibly given cheats while livestreaming their finals matches. | Image: Respawn Apex Legends has postponed the North America finals for its Global Series championship over concerns that hackers ... read more
- Why Figma CEO Dylan Field is optimistic about AI and the future of designPhoto by Rick Kern / Getty Images for Vox Media The leader of design toolmaker Figma on life after the failed Adobe deal and what comes next in a live interview from ... read more
- Adobe Substance 3D’s AI features can turn text into backgrounds and texturesThe new “Text to Texture” feature is now available in the Adobe Substance 3D Sampler 4.4 beta. | Image: Adobe While many developers are working out how generative AI could be used ... read more
- Apple Reportedly Will Integrate Google Gemini Into iPhoneApple could expand its search agreement with Google by building the company's Gemini AI model into the iPhone to run some features. Google built several versions of Gemini. One runs on mobile devices. ... read more
- Why Neuro Is The Future Of ProgrammaticIn a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audiences. ... read more
- Where Your Advertising Work Comes To Life: It's That Time Of DayTV advertising still has a strong impact on consumers. But the "usage scenario" - when ads are consumed - has a greater impact on whether they really work optimally. ... read more
- Where One's Advertising Work Comes To Life: It's That Time of DayTV advertising still has a strong effect on consumers. But the "usage scenario" - when those ads are consumed - has a greater impact on whether they really work optimally. ... read more
- Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV AdsIn a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of ... read more
- Identity Is Paramount For Paramount: Scoles Offers Advertisers Real AudiencesSAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, ... read more
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss JourneyOprah Winfrey will host "An Oprah Special: Shame, Blame and the Weight Loss Revolution" from 8-9 p.m. Eastern on Monday. ... read more
- AI Briefing: Gale debuts generative AI platform for media-buyingSince the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency has entered the race with its own AI platform focused on media-buying, sales, ... read more
- The Pyramid of User ValueWhen I think about the next era of ad tech, I see a stage of innovation defined by existing and new solutions that create groups of users of varying value.The availability of deterministic identity, emerging ... read more
- Sony is reportedly pausing PSVR2 production to clear excess inventorySony’s PlayStation VR2. | Photo by Amelia Holowaty Krales / The Verge After producing in excess of two million units of its latest virtual reality headset, Bloomberg is reporting that Sony is ... read more
- Apple’s AI ambitions could include Google or OpenAILast year’s iPhone 15 Pro and Pro Max. | Photo by Vjeran Pavic / The Verge Apple is reportedly in “active negotiations” with Google to bring its Gemini generative AI technology to ... read more
- Qualcomm’s new 8S Gen 3 targets not-quite flagship phonesIs it upper midrange? Is it lesser high-end? Hard to say. | Image: Qualcomm Qualcomm just launched a new chipset that’s designed to sit just below its current flagship in terms of ... read more
- Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI UseMany marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, ... read more
- Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal LossCookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish. The post Razorfish’s Chief Data Officer On ... read more
- Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video PlatformsGoogle AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke ... read more
- Advertising Could Gobble Up The Grocery BusinessRetail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there is little talk about the high concentration of the market ... read more
- NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week when NBCUniversal announced that it’s integrating with the solution through ... read more
- Amazon sees opportunity amid the demise of third-party cookiesForget Google for a sec. Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser. Once those cookies disappear, Amazon will stand as one of the few and ... read more
- Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets bannedThe U.S. House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer ... read more
- WTF is cheap reach?“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. “Cheap reach” refers to a subset of digital ad ... read more
- Frequency management is capping CTV ad spendAd tech faces some existential threats as the foundational tools used to mix and match audiences face extinction. However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood ... read more
- Vox Media offloads Outsports to Q.DigitalLGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media. The deal was an all-stock equity transaction in which the co-founders of Outsports, which covers LGBTQ-related issues and athletes in sports, will get equity in Q.Digital. ... read more
- While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTokAdvertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to take that exact step. The looming threat of a bill that could foist ... read more
- xAI open sources GrokThe Verge On March 11th, Elon Musk said xAI would open source its AI chatbot Grok, and now an open release is available on GitHub. This will allow researchers and developers to ... read more
- Opioid Hotline Runs OOH Outside PharmaciesBillboards connect addicts to recordings "to get advice on how to quit [a specific] pill from someone who did." ... read more
- A24’s Problemista is a surreal fairy tale about finding the people who truly see youImage: A24 The magic of writer / director Julio Torres’ Problemista lies in its imaginative production design and its thoughtful deconstruction of the American immigration dream. Continue reading… ... read more
- Nidus turns a beautiful ecosystem into a frantic shooter
- A better way to find stuff to watchCath Virginia / The Verge Hi, friends! Welcome to Installer No. 30, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome. So psyched you found ... read more
- Starship Home for the Quest 3 is an attempt to give meaning to mixed realityStarship Home, a cozy mixed-reality game for the Meta Quest 3, is trying to get to the heart of “what makes a game meaningful in mixed reality.” That’s according to developer Doug ... read more
- SpaceX is reportedly building a network of spy satellites for US intelligenceImage SpaceX’s Starshield unit has had a classified contract with the US National Reconnaissance Office (NRO) since 2021 to build a network of “hundreds” of spy satellites for the agency, Reuters reports ... read more
- US prosecutors are investigating how Meta platforms played a part in illegal drug salesIllustration by Nick Barclay / The Verge Federal prosecutors asking questions about Meta are "looking into whether the company’s social-media platforms are facilitating and profiting from the illegal sale of drugs," according ... read more
- Behind Ryuichi Sakamoto’s last performanceKab Inc. The legendary Japanese composer wanted to record his final concert. So he asked his son, Neo Sora, to direct it. Continue reading… ... read more
- Bose’s noise-canceling QuietComfort Ultra Earbuds are back at their lowest priceBose’s QuietComfort Ultra Earbuds drown out noise exceptionally well while delivering enjoyable sound. | Photo by Chris Welch / The Verge Working from coffee shops can be great, but noisy neighbors can ... read more
- How the House quietly revived the TikTok ban before most of us noticedCath Virginia / The Verge | Photos from Getty Images An unusually fast process. A classified briefing. Phone lines clogged with teenagers “in near tears.” The bill, meant to force the sale ... read more
- Smash hit Balatro is coming to iPhone and AndroidImage: Playstack I’m sorry, there’s simply no escape. The addictive magic roguelike poker game Balatro, which grossed $1M in eight hours, sold 500,000 copies in 10 days, and has now been played ... read more
- Microsoft Windows Puts Pop-Up Ads Into Google ChromeMicrosoft is reportedly once again using pop-up ads in Google's browser to prompt users to switch their default search engine to Bing. ... read more
- Is Love Blind? It's ComplicatedThe series is supposed to reveal that your character is more important than superficial looks in finding a mate. Except "Love is Blind" turns out to be hugely looks-ist. ... read more
- Spotify is letting authors market like musiciansIllustration by Nick Barclay / The Verge This week, Spotify announced a new feature to let audiobook authors and publishers tease their new releases. Countdown Pages, which debuted for music artists last ... read more
- Sony’s PS5 Pro is up to three times faster, may arrive holiday 2024Photo by Vjeran Pavic / The Verge Sony is reportedly working on a PlayStation 5 Pro model that may well include a far more powerful GPU that’s up to three times faster ... read more
- Amazon Delivered Ads For Unavailable ProductsThe company reportedly charged small advertiser up to $300,000 for misdirected ads. ... read more
- Meta To Sunset Content-Monitoring Tool, Restrict Access To ReportersMeta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO Brandon Silverman criticized Meta's decision on ... read more
- Court Rejects Meta's Claim That FTC Hearings Violate ConstitutionThe ruling marks another defeat for Meta in its bid to derail an FTC hearing that could result in an order prohibiting the company from monetizing teens' data. ... read more
- Por qué el anime vive un momento de auge en marketing en 2024Después de languidecer durante años como un nicho de interés para los empollones de sótano, el anime se ha abierto camino en la corriente principal – y en 2024, los vendedores han recibido el memo. ... read more
- Google Meet’s face touch-up filters come to desktopImage: Google Google Meet is rolling out filters you can use to “lightly” touch up your complexion before you head into a meeting. The company first launched the feature on mobile last ... read more
- Most Canadians Delay Canceling Subscriptions Amid HurdlesAbout three fourths of Canadian consumers subscribed to a service because of a promotional price or free trial and forgot to unsubscribe. ... read more
- Texas Enforces Age-Verification Regulations, Blocking Access To PornhubThe U.S. Court of Appeals for the 5th Circuit has ruled that Texas can begin enforcing age-verification regulations on pornography sites. Texas joins North Carolina, Virginia, Utah, Arkansas, Montana and Mississippi in the group of ... read more
- Repositioning Goliath"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter." ... read more
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' MindsetThe biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping. ... read more
- Supreme Court defines when it’s illegal for public officials to block social media criticsCath Virginia / The Verge | Photos via Getty Images In an opinion signed by Justice Amy Coney Barrett, the Supreme Court established a test to determine when a public official can ... read more
- Government Officials Can Violate First Amendment By Blocking Critics, SCOTUS SaysThe Supreme Court unanimously ruled that government officials can violate the First Amendment by blocking critics on social media -- but only under certain circumstances. ... read more
- IPG Agency Carmichael Lynch Absorbs Sibling Shop TierneyTierney will become its Philadelphia office effective May 1. In addition to its Minneapolis HQ operation, Carmichael Lynch also has an office in New York. ... read more
- PC games start at just $1 in Steam’s spring saleFrom AAA blockbusters to indie cult classics, there are tons of games up to 95 percent off. | Valve / Steam You’d think most gamers would have indulged enough over the long ... read more
- Is YouTube A Streamer? Does It Matter?In the not-too-distant past, YouTube content wasn't "TV," since it wasn't very sophisticated. Today, I watch a lot of YouTube content as part of my TV diet. ... read more
- Zoomers are turning on the TikTok famous congressman who voted to ban the appTom Williams/CQ-Roll Call, Inc via Getty Images Until relatively recently, Rep. Jeff Jackson, a freshman Democratic congressman from North Carolina, had more than 2.5 million followers on TikTok. Jackson’s follower count dropped ... read more
- Microsoft is stuffing pop-up ads into Google Chrome on Windows againScreenshot by Tom Warren / The Verge Microsoft is once again injecting pop-ups into Google’s Chrome browser in a bid to get people to switch to Bing. The software giant first introduced ... read more
- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment." ... read more
- Uber and Lyft to leave Minneapolis over ‘deeply flawed’ pay rulesIllustration by Alex Castro / The Verge Uber and Lyft are pulling their services out of Minneapolis after the city council passed an ordinance that will increase drivers’ pay. Both companies say ... read more
- Former Apple Exec Named CEO Of Mega Sports Streaming VenturePeter Distad had a ten-year stint at Apple, where he was responsible for business, operations and global distribution for video, sports and Apple TV+. ... read more
- Doctor Who’s new season streams in MayNcuti Gatwa as The Doctor, and Millie Gibson as Ruby Sunday. | BBC / Disney Plus Doctor Who’s most recent Christmas Special gave us a interesting taste of what showrunner Russell T ... read more
- How to make an Apple Vision Pro PersonaSamar Haddad for The Verge | Photo by Apple Now that you’ve got your $3,500 Apple Vision Pro, gone through the tutorial, and gotten the hang of things, it’s time to do ... read more
- Lenovo ThinkPad X1 Fold 16 review: setting the bar for foldablesIts beautiful 16-inch OLED display morphs into a 12-inch laptop, but do splurge for the ‘optional’ keyboard and folio. Continue reading… ... read more
- Mercedes is trialing humanoid robots for ‘low skill, repetitive’ tasksMercedes also eventually plans to assess how Apollo handles delivering totes of kitted parts. | Image: Apptronik Mercedes-Benz is the latest automotive company to trial how humanoid robots could be used to ... read more
- FCC clamps down on confusing ‘hidden fees’ in your cable TV billThe ruling aims to make it easier to accurately compare subscription prices against other providers. | Illustration by Hugo Herrera / The Verge Cable and satellite TV providers will need to ensure ... read more
- Mythbusters: LinkedIn EditionHere's a look at some in-game ad solutions through the eyes of someone who identifies as a gamer and has been in the industry for over half a decade. ... read more
- Are we really going to ban TikTok?Image: Alex Parkin / The Verge The TikTok ban might be for real this time. Nearly four years after the first attempt to get the ByteDance-owned company either sold or barred from ... read more
- Context Can Unlock Commerce For TV Ads: Analyst GreenfieldHow can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad ... read more
- The wedge-shaped M1 MacBook Air lives on — at Walmart, for $699Walmart’s selling them for $699 with 8GB of RAM and 256GB of storage. | Photo by Vjeran Pavic / The Verge When Apple stopped selling the M1 MacBook Air last week to ... read more
- Amazon Apologizes For Costly Errors Made By Its Automated Ad SystemA seller of gaming computers discovered Amazon had charged him thousands of dollars to advertise merchandise in California - although no longer sold products there. ... read more