NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is ... read more

That was the question that closed Tuesday's MediaPost upfront panel discussion, but the bigger question throughout might well have been "What's an upfront?" ... read more

The upfront was always a bet on where audiences will be. The answer to that question continues to change. ... read more

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data. ... read more

Anthropic on Tuesday revealed a cybersecurity project made available to the entire software industry. The company said its revenue run rate has topped $30 billion - up from $9 billion at the end of 2025. ... read more

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research. ... read more

What was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns? ... read more

Long story short - "The Miniature Wife" is the opposite of a tall tale. ... read more

The consolidation of news outlets into the hands of a few owners could impact the public’s right to know, CPJ (the Committee to Protect Journalists) states in an opinion. Instead of limiting media consolidation, the ... read more

Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired ... read more

The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro ... read more

We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off ... read more

A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its ... read more

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Making good Netflix’s video AI tool, OpenAI’s TBPN acquisition ... read more

This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some brands, as the world’s largest seller of ads experiments with new ad formats, ... read more

In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was ... read more

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges ... read more

The Nashville Predators and Scripps Sports have signed a deal to bring the team’s games to free, over-the-air television, TVNewsCheck reports. The arrangement starts with the 2026-27 season. Scripps will use WNPX, its local Middle Tennessee as ... read more

Amagi has launched an Agentic AI platform called Newspulse that scans VOD libraries and watches live news broadcasts, curating, MediaPlayNews reports. It packagesindividual stories as social-ready clips, news bulletins and vertical bulletins, formats that apparently ... read more

Sony Pictures Entertainment is playing to lay off a “few hundred” employees out of 12,000 that work at the company, Variety reports. This “restructuring” is a strategic choice for growth in franchise strategy and brand extension (including ... read more

From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles. ... read more

TikTok's North American and global brands and agency business head Khartoon Weiss has announced that she will be leaving to "pursue a new opportunity," Just over a week ago, Weiss presented at TikTok's NewFronts event, ... read more

TikTok's North American and global brands and agency business head Khartoon Weiss has announced she will be leaving to "pursue a new opportunity," Just over a week ago, Weiss presented at TikTok's NewFronts event, touting ... read more

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to ... read more

"SerpApi believes that it is entitled to vacuum up the content that Google pays to license, and sell that content to others," Google writes in papers filed Monday with U.S. District Court Judge Yvonne Gonzalez ... read more

Lee Enterprises will be leaving sometime this year, following USA Today Co. (Gannett) and McClatchy. ... read more

By expanding its partnership with HubSpot, TikTok is now integrated within the platform's marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements. ... read more

By expanding its partnership with HubSpot, TikTok is now integrated within the platform's marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements. ... read more

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and ... read more

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and ... read more

LinkedIn on Monday was hit with new class-action privacy lawsuits alleging that it scans users' browsers to learn what extensions have been installed. ... read more

Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize ... read more

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, ... read more

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an ... read more

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution ... read more

The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked. ... read more

TikTok’s vp, gm of global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an internal memo that was shared with Digiday. The memo, which was signed by Weiss and ... read more

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June. ... read more

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven ... read more

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on ... read more

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network. ... read more

Maybe it's because "fake news" is now a real thing, 365 days a year, not just on April 1. ... read more

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering ... read more

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, ... read more

Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, ... read more

Subscribe: Apple Podcasts • Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention.  AI was upending the way people ... read more

Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A ... read more

This story was originally published on sister site, Modern Retail. In the U.S., Aldi has moved away from developing its own e-commerce website in-house, instead turning to a grocery tech giant to do the heavy ... read more

Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, improve visibility — and help ... read more

Emma Tucker, the editor in chief of The Wall Street Journal, has praised Fortune magazine for utilizing AI-written stories, Talking Biz News reports. “I love your totally clear-eyed, unsentimental approach to AI in newsrooms,” Tucker wrote in an email to ... read more

Fred Drasner, former co-publisher of the New York Daily News and a powerful  figure in New York City’s media industry, has died age 83, amNewYork reports. He was co-owner, CEO and co-publisher of the Daily News from 1993 to 2004. In ... read more

The American Prospect, which runs an online daily and a bimonthly print magazine, has removed all programmatic advertising from its site, it reports. “We think you and your personal data deserve more respect than we were providing,” ... read more

President Trump has warned an unnamed news organization and reporters to reveal the name of a leaker who allegedly revealed details about a U.S. airman who went missing after his fighter jet was shot down., The ... read more

"Comics Unleashed" makes deals with individual TV stations as a barter syndication program, giving around 50% of the ad time for local TV stations to sell, with Allen Media keeping 50% of ad time to ... read more

As Meta Platforms prepares to release its first new AI models developed under Alexandr Wang, founder and CEO at Scale AI, it could initially offer few versions with an open-source license. ... read more

Elon Musk is reportedly instructing banks backing the potential SpaceX IPO to invest in his AI company's Grok chatbot and advertise on his social media platform X. ... read more

Elon Musk is reportedly instructing banks backing the potential SpaceX IPO to invest in his AI company's Grok chatbot and advertise on his social media platform X. ... read more

TikTok has become a leading hub for music discovery, with users incorporating both iconic and emerging songs into viral video content. ... read more

Amazon was hit with a lawsuit by content creators who allege that the company wrongly scraped their YouTube videos in order to train the generative artificial intelligence system Nova Reel, which aims to create videos ... read more

Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI ... read more

Siding with Grande Communications, the Supreme Court on Monday vacated a lower-court decision that the internet service provider contributed to copyright infringement by failing to disconnect subscribers who allegedly shared music files. ... read more

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls. ... read more

Serenity in the shadows of Wyoming's Tetons can seem like the perfect place - unless you are an SEO expert or publisher at a media company trying to adapt to changes made by Google's algorithms ... read more

Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into ... read more

Actually, MediaPost's new award is the third such industry award announced in recent weeks. Will they help democracy? They probably can't hurt. ... read more

About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands. ... read more

The court was presented with direct evidence of user experience, alongside internal documentation of how platforms were designed and operated. ... read more

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs.  Last week the AI company acquired TBPN, a daily ... read more

OpenAI proposed policies for the AI era including a public wealth fund and rapid social safety net programs, as the company attempts to mitigate AI's disruption of the ad labor market with the eventual rollout ... read more

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt ... read more

In adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays? ... read more

Due to its negotiating strength, the NFL is expected to achieve a 50%+ jump in annual rights revenue to $15 billion, MSN reports. Some estimates are as high as $16 billion. However, higher negotiated NFL ... read more

The Internet is on the cusp of being rewritten based on agentic services. ... read more

The story of a woman who becomes a miniature wife when she undergoes significant shrinkage was told 45 years before this week's premiere of "The Miniature Wife" on Peacock. ... read more

"Super Mario," with a three-day weekend score of $130.9 million, immediately took over as the U.S./Canada box-office revenue leader for this year so far. ... read more

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in ... read more

The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed ... read more

Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there ... read more

CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027.  The news media company, owned by Warner Bros. Discovery, expects ... read more

This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from ... read more

... read more

Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns ... read more

The Pittsburgh Post-Gazette, which has announced it will stop publishing this May, is at the center of a bitter fight between twin siblings Allan and John Robinson Block of Block Communications, the family media company, The ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, ... read more

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn ... read more

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested ... read more

I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

"This Court should not conclude that the VPPA is unconstitutional in any respect," the Department of Justice argues to the 1st Circuit Court of Appeals. ... read more

ChatGPT ads seem to favor clarity over creativity, which may mean many tech platform developers have to rethink strategies - unless this is a temporary learning curve. ... read more

Attention is no longer the gatekeeper. For two decades, digital marketing has been engineered around one dominant design: the ad unit. Paid search. Pre-roll. Display. We optimized bids, refined audiences, and scaled reach with precision. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

A Louisiana law prohibiting platforms from allowing minors under 16 to create or maintain accounts without parental permission is "a constitutionally valid response to the harm that platforms are causing children," 30 states and D.C. ... read more

You can't just wing it. Marketing budgets are too tight for operational chaos. You need structure, even if the math is a little fuzzy. ... read more