The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" of X. ... read more

AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor ... read more

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue? ... read more

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from ... read more

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective ... read more

A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX. ... read more

Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39, ... read more

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest ... read more

Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in ... read more

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as ... read more

This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google search traffic. The search exit strategy French newspapers file ... read more

AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click ... read more

The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on Wall Street speaking for themselves. The chart below ... read more

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these employee creator programs. Some ... read more

This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website. Restart.run launched in December 2024 by gaming strategy and content ... read more

Paramount, which has a deal to buy Warner Bros. Discovery for $81 billion, has discussed creating an editorial board for CNN to ease fears about its journalistic independence after the merger, The Wall Street Journal reports. California ... read more

AdRoll has launched a ChatGPT advertising pilot to help small businesses, mid-market firms and B2B advertisers determine how conversational AI fits into the customer journey, Marketing Report writes. Companies that participate will receive expertise and support while ... read more

Tubi has formed a new agreement with Gracenote, Nielsen’s meta data business, through which Tubi and Fox One will gain access to improved content discovery and advertising capabilities, Media Play News reports. Tubi will also ... read more

The BBC has hit its highest traffic level in 18 months in July: 1 billion website visits worldwide, an 11% increase YoY, Press Gazette reports. Contributing to this volume were the emergence of the new prime minister, ... read more

The effort is the third year of the brand's "No Ordinary Love" campaign, which tells the stories of real-life couples who met on the platform. ... read more

Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant. ... read more

Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant. ... read more

Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our ... read more

Artificial intelligence may eventually write novels, diagnose diseases and decide what everyone should have for dinner. For advertisers, Jenna Griffith is focused on something considerably more immediate: figuring out when consumers are actually ready to ... read more

AMENIA, NY — Horizon Next, the data and performance marketing arm of independent agency Horizon Media, positions itself against its publicly-traded, holding company rivals  by arguing that the biggest players tend to carry layers of ... read more

The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent. ... read more

"There is little risk that the Act will chill speech," Attorney General Keith Ellison argues in response to NetChoice's bid to block a law requiring cigarette-style warnings for social media. ... read more

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base. ... read more

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base. ... read more

The strongest research-backed pitches use multiple data points to reinforce different aspects of a story, provide additional context, and convey credibility. ... read more

Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses, ... read more

The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner. ... read more

The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing minors under 16 to create accounts without parental permission. ... read more

AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, ... read more

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they ... read more

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they ... read more

Former Disney CEO Bob Iger and venture capitalist Josh Kushner will own a controlling interest sold by Mark Walter. A year ago, Walter bought a controlling interest in the team from the Buss family (Jerry ... read more

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of ... read more

Disney is beginning to look at starting up FAST channels. This comes against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years. ... read more

The triple-header on Tuesday, October 20 - opening night for the NBA season - represents NBCU's intention to air as many prime-time NBA games as its rights deal permits. ... read more

Nexxen has promoted Chance Johnson to president as the advertising technology company seeks to accelerate growth around its unified platform, proprietary data and connected TV capabilities. Johnson, previously Nexxen’s chief commercial officer, will focus on ... read more

Yahoo DSP made its audience marketplace available through two data-driven practices in a partnership announced Wednesday. The goal is to to run more streamlined campaigns, reduce human error, and save time. ... read more

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password.  Meta is ... read more

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger. ... read more

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing ... read more

This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are ... read more

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its ... read more

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more ... read more

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is ... read more

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is ... read more

Trump Media & Technology Group, President Trump’s media company, has signed up 10 customers for a real-time feed of top Truth Social posts, The Wall Street Journal reports. The president regularly shares updates on trade deals, the ... read more

Gray Television reported an 8.7% revenue increase YoY in its Q2 financials, exceeding expectations, Yahoo/Finance reports. In addition, the firm’s revenue guidance for the next quarter is 6% above what analysts expected. Gray attributed the ... read more

Social media ad scams caused over $90 million in losses last year, the Federal Trade Commission reported, Scripps News reports. Nearly 30% of consumers who lost money said it began on social media, an eightfold ... read more

Google has filed an amended complaint alleging that SerpApi bypassed attempts to prevent it from scraping search results. ... read more

That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying. ... read more

"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says. ... read more

Courtrooms in England and Wales are following New York's recent lead to ban Meta's AI-powered smart glasses amid widespread concerns around privacy and the product's undetected recording abilities. ... read more

Meta says California's restrictions on personalized recommendations to minors would make Facebook and Instagram "unrecognizable." ... read more

Meta designed exclusion-only custom list capabilities for advertisers that may want to avoid serving ads to specific groups, including those who have opted out of their services or are already self-excluded. ... read more

OpenAI's conversational engine found places to serve ads, deliver traffic and generate clicks at a reasonable rate, but the problem came after the click. ... read more

My family is discovering, firsthand, just how much the world could care less about the elderly. ... read more

CANNES, France — Consumer packaged goods marketers have spent decades figuring out who their customers are. DoorDash would also like them to consider a more immediate question: What are those customers doing right now, and ... read more

CANNES, France – Kraft Heinz has more than 70 brands and products in almost every American pantry. Apparently, that still isn’t enough real estate. The food giant is looking beyond the refrigerator door as it ... read more

Patients arrive at medical appointments having already formed beliefs through TikTok rabbit holes, Reddit threads, and AI-generated health information — a behavioral shift that requires pharmaceutical brands to reshape how they think about the entire ... read more

AMENIA, NY — When a viewer hits pause, they’re making a deliberate choice. That moment of intentionality, it turns out, is exactly what advertisers have been missing in the relentless scroll of streaming video. Philo, ... read more

Lowering ad and AI costs could be behind many company plans to get everyone on board with using inference in hardware and auctions for computing power. ... read more

What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes ... read more

Streaming rocketed 30% to $17.2 billion from the year before, with cable sinking 7% to $8.0 billion and broadcast TV networks down 5% to $8.6 billion. ... read more

PHYND is expanding its push to turn the television into a gaming platform, launching its free, ad-supported cloud gaming service on Amazon Fire TV devices in the United States. The beta launch gives Fire TV ... read more

Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed. Brands are now recognising ... read more

The transaction makes the agency fully independent again with plans to redouble business development efforts in the US and expand Latin America operations. ... read more

The enhancements are designed to reduce privacy risk, promote industry-wide consistency, improve interoperability and support regulatory compliance. ... read more

AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions. ... read more

A new documentary on Netflix plays up its access to never-before-heard audio of interviews with Charles Manson in the very first frame. ... read more

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all ... read more

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for ... read more

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On The Upfronts appeared first on ... read more

Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for ... read more

Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at ... read more

Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief ... read more

Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: ... read more

Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there’s a theory ... read more

Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into  businesses like crypto and online betting that are unrelated ... read more

Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into businesses like crypto and online betting that are ... read more

iHeartMedia has signed a deal with Disney+ and Hulu  that will bring six iHeartPodcasts titles to the streaming platforms, Barrett Media reports. The weekly streaming arrangement begins August 14 with Hey Jonas!appearing on both Disney+ and Hulu. Pod Meets ... read more

The podcasting industry was rattled last week when Spotify tested a feature that lets users skip ads more easily, The Hollywood Reporter writes. The test for some paid subscribers includes a “skip ahead” for app users when ... read more

Viant Technology Inc. has added Craig Abrahams, a technology and digital media executive, to its board of directors, CityBiz reports. The appointment brings an experienced operator and dealmaker to the board as Viant seeks to expand its CTV and ... read more

Meta has begun rolling out enhanced features designed to help businesses and creators boost their presence across the tech giant's family of apps. ... read more

Paramount Skydance and its streaming service Pluto TV are urging a federal judge to throw out a privacy lawsuit by parents of young children who allege that the companies wrongly shared children's video-viewing information with ... read more

Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube, ... read more

A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming teens. ... read more

A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming teens. ... read more

Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ... read more

In its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI. ... read more

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. ... read more

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. ... read more

AMENIA, N.Y. – Advertising technology has spent decades finding increasingly sophisticated ways to automate buying and selling media. Now artificial intelligence is promising to automate some of the work involved in operating all that automation. ... read more

CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. ... read more

The storefronts of the internet are, by and large, invisible to the AI agents now doing the shopping. That is the blunt assessment of one executive who has run the numbers The findings are stark: ... read more

Brand investment in creators is growing at twice the rate of digital advertising. But this fundamental shift is about more than money; it’s about how consumers form identities and make purchase decisions. “The story isn’t ... read more