A Guide to the Salesforce Ecosystem

What is Salesforce.com? It is a comprehensive ecosystem of infrastructure, applications, programming interfaces, APIs, third-party applications, consulting partners, and learning management systems. In this article, we will give a high-level overview of these products and services.

How Dynamic Ad Insertion Works

What is dynamic ad insertion? How are ads delivered to OTT/CTV devices? Can linear, VOD and SVOD have different ad loads? Can linear advertising be geo-targeted from a centralized management infrastructure? We’ll attempt to answer these questions, at a high level, in this article.

What Facebook and Google Know About Us

It’s no surprise that the duopoly collects data about us as we use their applications. But you might be shocked by how much they actually store and the way they use it. Both the iOS and Android operating systems allow access to the sensors and data on our smartphones, across the majority of the apps installed […] Read More

Cordless

So, we finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More

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