Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct, creating 24 Seven Agencies as ... read more

CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV ... read more

At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligning with similar launches from competing platforms like TikTok. ... read more

CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all ... read more

CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for social ... read more

CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — ... read more

Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back. ... read more

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned ... read more

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region. ... read more

The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns. ... read more

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben ... read more

The main goal: develop tens of thousands of campaign assets and platform-specific end-to-end content for all of Nestle's brands in Greater China. ... read more

She joined WPP in April of 2023 after serving as CFO at beverage company Britvic. ... read more

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior. The post SQREEM Touts The Large Behavioral Model – Not The LLM ... read more

This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th season this Sunday on Fox. ... read more

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%. ... read more

Experts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' span. This is key for marketers. ... read more

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media ... read more

ID, Please You know what the world needs more of? Advertising IDs.  That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture ... read more

The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt ... read more

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six months after its April 2020 ... read more

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding that the devil in these new remedies — from opening AdX to rival ad servers to banning “first ... read more

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social. The Journal’s A/V team Paramount’s deal-saving settlement, Ms. Rachel’s political ... read more

YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as ... read more

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences ... read more

CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed ... read more

CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has ... read more

The city’s attorney, David Chiu, argued that Trump Media & Technology Group (TMTG) violated California’s Unfair Competition Law, a state law against insider trading. “These everyday investors are placed at a substantial disadvantage to sophisticated firms ... read more

Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports Taboola’s Realize advertising platform, allows advertisers to ... read more

Tom Siegel, the former vice president of trust and safety at Google, has called for a slowdown in AI development, warning that "AI can cause more harm to children than social media has," Reuters reports. ... read more

The White House is being scored for promoting its official app after President Donald Trump barred CNN, MSNOW and Politico from the promises The Independent reports. “Get real-time updates and live events streamed DIRECTLY to ... read more

A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection. ... read more

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. ... read more

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. ... read more

The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canada, Australia and New Zealand to more than 40 markets worldwide. The remit includes DoorDash brands Deliveroo and ... read more

Starting Sept. 26, advertisers will have more options to individualize their presence on Threads and Instagram. ... read more

The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading content," the company argues. ... read more

As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms. ... read more

Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations ... read more

For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs. ... read more

"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until ... read more

She will advise C-suite leaders on how best to adopt new technology. ... read more

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared ... read more

A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave ... read more

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics." ... read more

On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s ... read more

Can the company hold on with these restrictions for five years? And what happens after that? ... read more

Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure ... read more

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger. ... read more

This story was originally published on Digiday sister site, Glossy. By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But the ... read more

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore. ChatGPT’s share of prompt volume fell from 70% to 50% between January and June ... read more

Subscribe: Apple Podcasts • Spotify Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom ... read more

Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically integrated advertising stack, the industry is ... read more

Last week, European creator management firm Arcade held the region’s first-ever media upfront in London. It’s a sign of where the creator economy is headed: over the last year, creators have been pulled into TV ... read more

The Alphabet company has been orders to align its data processing practices with GDPR within six months. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

Retail media platform Quartile will support advertising in ChatGPT, expanding its AI-powered ad capabilities into conversational discovery, UniteAI reports. Participating advertisers will gain access to ChatGPT Ads, which has over 1 billion weekly users. The ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

A federal judge on Monday refused to approve a settlement that would have vacated a prior consent decree between the FTC and TikTok. ... read more

Paramount has promised to release at least 30 movies a year, negotiate basic cable fees for Paramount and WBD separately, and establish an independent editorial board for CBS News and CNN. ... read more

The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers command ... read more

CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions ... read more

Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But ... read more

Microsoft has filed a patent application for an 'ad credit' system designed to contextually deliver ads to gaming players during 'stopping points.' ... read more

CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising ... read more

CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the ... read more

CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It ... read more

Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division retaliated against him after he reported what he believed were unlawful ... read more

Measuring daily active users rather than company revenue highlights the emergence of new digital advertising surfaces and reveals the market penetration for the next-generation of ad infrastructure. The report released today tracks how generative AI ... read more

The report, released today, tracks how generative AI is spreading across 147 economies and where adoption is growing the fastest. ... read more

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you ... read more

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce ... read more

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials. ... read more

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials. ... read more

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups. ... read more

Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery. ... read more

A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

That's according to a just-released analysis by agency research firm COMvergence. ... read more

Publishers are sitting on a treasure trove of audience data. But to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s ... read more

If you don't think Trump can destroy America, look at what happened to the brands that carried his own name. ... read more

The 24-year-old franchise based on the zombie video game overdelivered on projections of $40-$50 million. ... read more

A new scoring system will give marketers using Pinterest Ad Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

An AI model concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do. ... read more

Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix? ... read more

The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because they are both built around crime-fighting clans. ... read more

He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes. ... read more

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

This story was first published by Digiday sibling ModernRetail Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” ... read more

What we’re seeing OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more substitutive as they ... read more

The original pitch of retail media networks was to find shoppers while they’re shopping and make the sale. Now that RMNs have accomplished that, they’re trying to convince advertisers (and more of their wallets) that ... read more

For the last three weeks, the drama around Publicis’ (not-so-surprising-in-retrospect) poaching of PepsiCo’s global media business from Omnicom has lingered, mainly because of the impact it’s had on Coca-Cola, arguably one of the best known ... read more