The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is ... read more

Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad tech startup just out of beta, is trying to change that, AdExchanger writes. “Inside of ... read more

NPR is eliminating some reporting and editing jobs as it seeks to fill an $8 million gap in its $300 million annual budget and survive the loss of federal subsidies for member stations, NPR reports. ... read more

Two Massachusetts publications, Pulse and CM Pride magazines, have been acquired by Merit House media, a new company affiliated with Rucker Investments, The Worcester Guardian reports. The sale, terms of which were not released, also ... read more

"States may certainly take steps to protect minors who use 'social media,' but requiring minors to obtain parental consent before accessing those websites is not a narrowly tailored means of advancing a legitimate governmental interest," ... read more

YouTube is launching its likeness detection technology to all eligible creators over 18 to combat the spread of misleading AI-generated content. ... read more

Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads. ... read more

Thirty-four Ai-based startups including Anthropic and OpenAI generate nearly $80 billion in annualized revenue - $6.6 billion per month - from selling applications based on AI or providing access to models that power the apps, ... read more

MIAMI — Traditional brand safety guidelines fail against artificial intelligence-generated content because existing tools and platforms cannot handle the volume and sophistication of machine-created material flooding digital environments. “Brand safety rules, guidelines, everything that’s been ... read more

MIAMI — The pressure on marketers to show results has never been more intense – but chasing short-term performance at the expense of brand building is a trap, according to one ad-tech executive who lives ... read more

Texas is urging the 5th Circuit to lift a block on a law requiring app stores to verify users' ages and block minors from downloading apps or making in-app purchases, without parental consent. ... read more

A bestselling mystery author is an amateur sleuth who conducts her own self-styled investigations of murders in the storybook seaside town in which she lives. If this sounds like the premise for the old 1980s ... read more

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is ... read more

The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a ... read more

Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site ... read more

Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to partners and to rival holdcos — all carrying the same message. Nothing changes. ... read more

Anthropic will brief the Financial Stability Board (FSB) on cyber vulnerabilities it found in the global financial system with its new AI model Mythos, Reuters reports, citing a Financial Times article. Mythos, which is not yet released, ... read more

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running ... read more

The appointment follows the launch of a separate creative pitch that Allwyn began in February. ... read more

Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal ... read more

Let me say the quiet part out loud: Publicis-LiveRamp is not a tech deal. It's not even a data deal. It's the repositioning of a major holdco from a neutral agent to a vertically integrated ... read more

Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer. ... read more

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you ... read more

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” ... read more

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with.  The ad tech ... read more

This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result, consequence, or end product of a process, action, situation, or series of events.” ... read more

Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube. Once an overlooked methodology that saw marketers use ... read more

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with agent‑readable versions of content ... read more

Upfront negotiations used to be about locking in access to the TV networks’ best shows, although with the dawn of digital, those conversations have evolved from simple haggling over discounts for bulk-buying ad space. Digiday ... read more

Clipping – turning long-form videos and streams into short, viral snippets – has become the growth hack of choice for creators, spawning its own cottage industry. Controversial figures like Braden “Clavicular” Peters have shot to ... read more

The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and agentic services after the purchase of Epsilon and Lotame. The deal ... read more

The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and agentic services after the purchase of Epsilon and Lotame. The deal ... read more

The majority of retail transactions still happen inside physical stores, but are the media environments within those spaces connected to the sophisticated targeting capabilities available online? T-Mobile Advertising Solutions is now positioning itself as a ... read more

The humble rideshare trip has officially entered its luxury-era branding arc. According to Jordan Glassberg, vice president of partnerships and loyalty at Lyft, your ride to the airport is no longer just a ride. It ... read more

MIAMI — The advertising industry has been measuring digital campaigns the same way for years, clinging to metrics that create more noise than insight. Meanwhile, brands and agencies struggle to separate meaningful signals from the ... read more

MIAMI — The pharmaceutical industry has long treated television advertising with affection – big budgets, elaborate productions, and a stubborn attachment to linear broadcasts. But the economics of reaching patients and healthcare professionals are shifting ... read more

The campaign, titled Three Words, was created on behalf of insurer AXA and was also awarded Best of Discipline in Health & Wellness, a Sustainable Development Goals (SDG) Pencil, four Golds, one Silver, and one ... read more

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm. ... read more

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm. ... read more

Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. ... read more

Artificial intelligence company OpenAI has been hit with a privacy lawsuit for allegedly disclosing information about users' interactions with its to Meta and Google, via tracking code on ChatGPT.com. ... read more

"The state cannot begin to show that its age verification, parental consent, and parental surveillance provisions are necessary to advance any legitimate interest it may assert," NetChoice writes in a lawsuit filed Thursday. ... read more

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year. ... read more

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year. ... read more

Microsoft has a vision to turn Clarity into AI-driven behavioral hub for the agentic web, as it develops new methods through Clarity, its analytics company, to measure how often and how favorably brands appear in ... read more

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc. ... read more

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post ... read more

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing. ... read more

The Publicis Media veteran was previously president and global client lead at Spark Foundry in New York. ... read more

If Meta is making almost $27 BILLION, why doesn't it address a fraud issue that is just 0.05% of quarterly earnings? ... read more

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign. ... read more

The company's Japan operations continued to be the firm's growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. Full-year guidance was reiterated. ... read more

Broadcasters must “liberate their talent” and allow journalists to act like independent creators if they want to rebuild trust and remain relevant, Deborah Turness, the former CEO of BBC News, said in a speech in ... read more

Pattison Media, which runs 50 radio stations in Canada, has launched a platform that will allow advertisers to buy radio inventory programmatically, Inside Radio reports. Radio has been late to programmatic buying because of its analog nature. ... read more

A charity called Kars4Kids has been banned from running its broadcast ads, which include an “earworm” jingle, in the state, SF Gate reports. The ruling by an Orange County judge came after a resident named ... read more

Matt Stockman is stepping down as chief programming officer of Pillar Media after six years, effective Aug. 31, according to Radio & Television Business Report. Stockman, who guided programming at five stations in Denver, Cincinnati ... read more

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ ... read more

"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming. ... read more

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Schrödinger’s Measurement appeared first on AdExchanger. ... read more

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, ... read more

Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s ... read more

The most important AI lesson senior marketers are learning: start with the process, not the agent.  Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of ... read more

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.  That pitch ... read more

Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif. ... read more

This story was first exclusively published by Digiday sibling Glossy In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to ... read more

After becoming FIFA's first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of creator correspondents to cover the global tournament. ... read more

YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its ... read more

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State's ability to enforce its laws and protect ... read more

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State's ability to enforce its laws and protect ... read more

During its TikTok World event Wednesday, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad creation and more. ... read more

Thoughts on the future of TV as an outcome-driving channel: Mid-funnel is back. Live sports are essential, but unsustainable. ... read more

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts ... read more

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will act as lead counsel for X in its bid to revive ... read more

The "Lifetime Value" measurement framework, launched Thursday, aims to help advertisers understand whether their retail media campaigns keep customer relationships beyond one purchase. ... read more

The framework measures projected customer value over 52 weeks, enabling advertisers to gain insight into sustainable relationships and future revenue, rather than short-term sales. ... read more

The appointment follows a pitch process that began in the fourth quarter of last year. ... read more

Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Identity has been central to that model, particularly as first-party data ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy ... read more

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of ... read more

This week he covered 40.5 miles in 13 hours as part of the American Cancer Society's Cancer Free Challenge. ... read more

"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." ... read more

YouTube is bidding for ad dollars that would have gone to social, television and other channels, The Wall Street Journal reports. Speaking at the streaming giant’s upfront sales event on Wednesday, YouTube executives also announced new ... read more

Maryland’s new law requiring that state agencies spend at least 50% of their advertising budgets on local media is protectionist and pro-incumbent, critic J.H. Snyder argues in an opinion piece in MarylandMatters.org. Snyder contends that ... read more

Broadcaster Gray Media has named two senior executives to new roles as it expands its local news operations and accelerate its digital transformation, The Desk reports. James Finch was promoted to senior vice president of ... read more

Red Owl Boxing, an independent sports platform, has formed a partnership with Yoruba Media Labs to drive cross-platform storytelling, Fight News reports. The firms will develop premium spots and culture-driven content across streaming, digital, music, live events ... read more

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles with Donald Trump. ... read more

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven ... read more

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business ... read more

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and ... read more

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River ... read more

AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to ... read more

This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and the collapse in value of platform-era media companies. A look at the post-boom BuzzFeed era NYT’s warning to freelancers about AI use, ... read more