Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million. ... read more

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience. The post This Ad Tech Company ... read more

The shopping mall may be losing its grip on consumers, but its ability to tempt shoppers into buying things they never intended to purchase is alive and well. Rokt Ads is helping bring that time-honored ... read more

How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets. The post OpenAI May Not Be So Open For ... read more

Political creators need platforms that can deliver reach, revenue and clear rules. But no single platform reliably provides all three: YouTube offers ad revenue, Instagram can deliver huge audiences without paying creators and TikTok’s moderation ... read more

Publisher trade groups around the world are pressing Meta to change its planned terms of service, but heads of audience and social media told Digiday that their continued reliance on its platforms raises questions about ... read more

Subscribe: Apple Podcasts • Spotify Apple has reminded ad tech how much power the browser holds. Ad tech’s reaction: Get out of the browser. With iOS 27, Apple’s Safari browser has begun blocking domains tied ... read more

As it continues to expand in the number of channels and options, as well as the ad revenue placed into it, retail media is offering media agencies new opportunities to harness closed-loop measurement in a ... read more

It’s earnings season, typically the time of year when industry observers watch agog, as Big Tech companies post earnings far greater than the average ad tech company can begin to contemplate, but Q3 this year ... read more

For Apple's fiscal fourth quarter 2026, total iPhone revenue reached $57.58 billion (up 17%) with Services segment revenue $31.57 billion - a new record, up 9.8%. ... read more

Reddit’s stock has fallen after release of its Q3 earnings, mostly due to declining referral traffic, Marketing Dive says in an analysis. The explosive growth -- partly driven by the firm’s advertising capabilities -- is slowing down, ... read more

OpenAI has teamed up with Magnite and Pubmatic to help advertisers buy ChatGPT ad placements via ad-tech platforms, Token Post reports. Advertisers can use each platform to submit bids, upload their ads and set spending ... read more

The news media have received good news that in theory should bolster readership and ad placements: Most Americans, including both Republicans and Democrats, feel that criticism by news organizations keeps political leaders in check, according ... read more

The bottom of the funnel is getting crowded. Finding efficiencies against in-market demand is increasingly expensive, CFOs are scrutinizing every dollar regardless of channel, and measurement has matured enough to connect upper funnel exposure to ... read more

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be materializing, as CTV measurement evolves beyond traditional ... read more

Section 230 of the Communications Decency Act protected Meta from liability for terminating Shared Partnership's account, the Ninth Circuit Court of Appeals ruled. ... read more

Siding with OpenAI, two former Republican lawmakers are urging a judge to rule that training large language models on news articles and other copyrighted material is fair use and doesn't infringe owners' copyright. ... read more

X is following YouTube's recent test of creator bonuses for vertical short-form video posts, highlighting consumers' expanding viewing habits. ... read more

Pinterest's most recent earnings report shows an increase in revenue, a significant boost in users, and an ongoing commitment to the development of the company's evolving advertising ecosystem. ... read more

Pinterest's most recent earnings report shows an increase in revenue, a significant boost in users, and continuing commitment to develop its evolving ad ecosystem. ... read more

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” Tal Jacobson, Perion’s CEO, is well aware that the term has become a ... read more

Any investor hoping to ask about Fox’s pending Roku acquisition during its fiscal Q1 2027 earnings call on Monday was out of luck. Fox’s IR rep made that clear up front and pointed analysts to ... read more

The answer to the question has become one of the most sought-after secrets in the industry. ... read more

The acquisition enables Affle to expand globally and through new ad channels including retail screens and CTV. It will expand advertisers' reach, using Affle's AI-driven consumer intelligence to improve audience targeting, reduce digital ad fraud, ... read more

According to a survey from Stagwell's Harris Poll, 47% have used AI in a role similar to a mental health professional. ... read more

With no new major releases, returning wide-release domestic theatrical movies posted a yearly weekend low $57.5 million in box office revenue, according to IMDb Box Office Mojo. ... read more

Could content from AI-generated sources become a hit TV show or blockbuster movie? ... read more

Shopify's updated developer documentation introduces an invite-only promoted placement program, allowing shopping agent developers and search marketers to generate extra revenue. ... read more

Could content from AI-generated sources become a hit TV show or blockbuster movie? ... read more

Digital now represents four out of every five ad dollars. Maybe it's time to stop using the word "traditional" to denigrate the value of the 20% spent on some of our most enduring and best-performing ... read more

The revised share estimates from local U.S. ad tracker Borrell Associates, are based on a doubling of its estimates for local digital's ad spending growth. ... read more

"The Pitt" gets a shout-out and a takedown in "St. Denis Medical," NBC's one-camera hospital comedy starting its third season Monday night. ... read more

Disclosure: Sourin Chakrabarti works on AI labeling for advertising at Meta. The views expressed are his own and do not represent Meta. In October 2025, three clips appearing to show police detaining and pepper-spraying protesters ... read more

Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for ... read more

Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated agentic planning and measurement aids to things as ordinary as using an LLM to help ... read more

This story was first published by Digiday sibling Modern Retail. During its fiscal third-quarter earnings call on Thursday, Amazon shed more light on how its conversational AI shopping assistant, Alexa for Shopping, is powering more ... read more

For the better part of two decades, Google search was the line item media buyers rarely had to defend. AI Overviews complicated that. Google now answers more queries on the results page itself, which changes ... read more

Last month, SiriusXM signed a multi-year deal with creators Paige DeSorbo and Hannah Berner for their Giggly Squad podcast reportedly valued at $160 million. Weeks later, the duo sold out four different nights for a ... read more

People Inc. is moving toward custom APIs to help AI agents access its content more efficiently. Rather than making AI systems shift through full webpages, People Inc., is giving them the article text and key ... read more

Fans got to vote on which of three Bay Area artists' designs will be on the wrap decorating an official fleet of Waymo autonomous vehicles. ... read more

All of the top five automakers spent more on streaming than linear, but linear provided more extensive reach for each, according to iSpot.tv. ... read more

X has opened its Lead Gen Ads to all advertisers across the globe, and has extended its in-feed form format to small businesses, PPC Land reports. The change, which took effect last Friday, also allows ... read more

Google’s search division revenue grew by 12%, to $63.4 billion in Q3, while Meta’s ad revenue rose by 26% to $63.1 billion, CNBC reports in an analysis. This contrast reflects that chatbot users are clicking ... read more

Kargo, an advertising platform, has launched an agentic AI tool called Karlo that it says will help small businesses create and activate campaigns in the internet, CTV and social media from a sole system, Brand ... read more

Bluefish has launched a service called Paid Media Briefs that it says can leverage gaps in Google and ChatGPT recommendations to suggest ad targeting, creative and landing pages, Content Grip reports. Available in the Bluefish ... read more

From brand awareness at the top of the funnel to drive-to-retail conversions at the bottom, OOH measurement capabilities now exist across the entire customer journey. The problem is not so much the technology; it is ... read more

The advertising industry assembled an impressive collection of platforms, dashboards and data silos. Now artificial intelligence is promising to make them work together. Imagine that. For marketers drowning in disconnected systems, AI offers more than ... read more

In its most recent earnings report, Roblox shows strong revenue growth and quarterly boosts alongside year-over-year decreases in bookings, users, and hours played. ... read more

"A payment ban would mean Apple would either distribute Google no cost, affording Google a massive windfall, or Apple would cease offering its users the highest quality product on the market, thereby harming consumer welfare ... read more

The convergence of AWS and Amazon Advertising impacts advertisers in three ways. These include AI agents that optimize budgets in real time, machine-learning forecasts, and media buying that will occur in a fraction of millisecond, ... read more

Platforms now legally shift total liability for AI outputs onto brands while deploying automated changes without human approval. ... read more

It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart. The post Smart Acquisition or Frankenstack? Stagwell-Freestar and DoorDash-Instacart appeared first on AdExchanger. ... read more

More viewers, more inventory and more opportunities to advertise alongside God knows what. ... read more

More than a third of YouTube's ad revenue in Q3 this year is from living-room TV viewing, management says - its fastest-growing segment. ... read more

More than a third of YouTube's ad revenue in Q3 this year is from living-room TV viewing, management says - its fastest-growing segment. ... read more

MS Now was up 30% to 954,000 Nielsen-measured prime-time viewers from Oct. 19-25, with CNN 28% higher to 632,000. Longtime cable TV news leader Fox News Channel remained strongly on top, but fell 23% to ... read more

"Schemes that impersonate reputable companies, such as Google, have surged, inflicting significant harm on consumers and eroding trust in legitimate brands," the company writes in a new trademark infringement complaint. ... read more

Removing the the big tentpole sports months of February, June and July, the U.S. ad market has expanded just 1.7% year-to-date, according to an analysis of data from Guideline. ... read more

An appellate court will reconsider its July decision to a block a law requiring social platforms to block "harmful" content to minors. ... read more

The platform will authenticate users in a move to improve ad performance, personalize content feeds and protect data across its platform from unauthorized scraping by AI. ... read more

The platform will authenticate users in a move to improve ad performance, personalize content feeds and protect data across its platform from unauthorized scraping by AI. ... read more

If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring ... read more

In the world of political campaign ads this season, President Trump has switched parties. ... read more

CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era. The post Ghost Audiences Are Haunting CTV Measurement appeared ... read more

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio. The post ‘E’ For ‘Exactly The Same As Always’; Google’s Very Bad Day ... read more

SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans warmed to the brand and plenty finally twigged that Shark and Ninja were the same ... read more

Related Insights Marketing on Platforms At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions Read More Amazon posted Q3 ... read more

Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry. WPP (if its CEO is to be believed) has ... read more

This story was first published by Digiday sibling Modern Retail. This year’s New York City Marathon, which marks the 50th anniversary of the modern five-borough race and is expected to break participant records, is attracting brands to ... read more

Marketing agencies across the ad industry have been enthusiastic adopters of AI agents. But their team structures, job descriptions and the career paths of their staff have been largely left untouched — even as the actual day-to-day work of media buyers and marketing ... read more

Barry Diller’s People Inc. is laying off 195 employees, CEO Neil Vogel wrote in a memo to the staff on Thursday, The Hollywood Reporter writes. “The vast majority of those affected today are in our ... read more

Political advertisers are turning to streaming TV to stretch campaign dollars and reach voters beyond traditional television, according to a study byTegna’s Premion and Advertiser Perceptions, TV News Check reports. Of the advertising decision-makers polled, 32% plan to ... read more

TransUnion reduced its consumer advertising spend by $11 million during the first nine months of 2026, PPC Land reports. The company sells credit reports and scores and identity protection to consumers. Consumer Interactive revenue fell by 3% ... read more

Reddit is getting ready to shift to a login-only experience, CEO and Co-Founder Steve Huffman told investors on the company’s Q3 earnings call Thursday. Starting in Q4, Reddit will test logged-in-only mode in “select markets ... read more

Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now. The post Unrealized AI Investments Drag Amazon’s Income, But AWS And Ads Are ... read more

Both of the newly launched apps collect user data -- 'Waddle World,' described as a "cozy, 16-bit pet care game," and 'Style Sketch,' described as an 'outfit planner' that uses generative AI to recommend clothing ... read more

The newly launched apps both collect user data - 'Waddle World,' a 'pet care game,' and 'Style Sketch,' an 'outfit planner' that uses generative AI to recommend clothing pairings. ... read more

Lyft estimates nearly 4 million riders have used the platform to get to a polling location since 2014. ... read more

For the first time in TV history, advertisers and agencies can optimize their linear TV ad campaigns like digital campaigns. But some issues remain. ... read more

Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s ... read more

Reddit is launching its own 'For You' and 'Following' feeds - a move that shows it is using recommendation algorithms in a way more closely aligned with leading social-media platforms. ... read more

Bringing recommended feeds to the app is a move intended to drive active discovery, which could help advertisers reach a broader audience and help users find new communities and conversations. ... read more

The strategic partnership with NIQ, formerly Nielsen IQ, will track market and consumer buying behavior. It represents a shift from buying human attention to bidding for agentic execution of ad buys. ... read more

Alabama's law "imposes a broad censorship regime on mobile app stores and apps," the Computer & Communications Industry Association says. ... read more

Company CEO Mark Penn told investors the firm is pivoting from a marketing services outfit to a company selling transformation software and services. ... read more

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same ... read more

Attention has become advertising's latest obsession, and marketers are embracing it with the enthusiasm of people who've discovered another metric to put on their dashboards. But a new study suggests that chasing attention too aggressively ... read more

"Consumers deserve to know whether companies use their web surfing habits or other personal data to estimate the highest price they can charge each consumer," FTC Chair Andrew Ferguson said. ... read more

Unscripted content spiked in Q2 vs. last year across five major streaming services - Netflix, Prime Video, Disney+ and Paramount+ - with Apple TV+ the sole exception to this trend, according to Ampere Analysis. ... read more

The new niche FAST channels for CNBC, E!, and Oxygen are already available on Prime Video and will roll out on The Roku Channel starting in November 2026. ... read more

The media operations of the two major agency holding companies moved in opposite directions in terms of their contribution to overall business, according to their third-quarter earnings releasees. ... read more

Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences. The post Tatari Gives CTV Ad Matching The Max Treatment appeared ... read more

DoorDash's agreement to acquire Instacart, Maplebear Inc., for $17 billion will combine two retail media businesses that each generate more than $1 billion in annualized advertising revenue. ... read more

A new documentary dropping Friday on Netflix has the intriguing title "SCTV: The Greatest Show You've Never Heard Of." ... read more

OOH ads start off recruiting, then swerve to grim stats: "A Thriving Academic Community -- Where 26% Of Women Experience Sexual Assault." ... read more

Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever ... read more

Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers ... read more

Should identity infrastructure move server-side? Plus: The “dead internet theory” hardly seems like a theory anymore. The post The Server-Side Escape Plan; A Lament For The Dead Internet appeared first on AdExchanger. ... read more

This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships. The midterms ... read more

This story originally published on sister site, Modern Retail. One prominent retailer recently made a change to executive payouts, highlighting how much the industry’s priorities have shifted in recent years.  Earlier this month, Reuters published ... read more