The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the ... read more

Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional search. ... read more

The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the ... read more

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum. ... read more

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, ... read more

Over a 35-day viewing period of TV shows' debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data. ... read more

The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing. ... read more

TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily. ... read more

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post ... read more

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and ... read more

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI.  Laura Higgins had been at Dollar Shave Club for two ... read more

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset declining clicks from traditional search, have mostly moved on.  Publishers are ... read more

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively invested hundreds of millions of dollars in adopting, but that’s ... read more

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt observation coming from Pardo. ... read more

Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant phases of its ... read more

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar spent along the way — ... read more

A federal judge has halted the $81 billion merger between Paramount and Warner Bros.Discoery for at least two weeks to give states that sued to challenge the deal more time to pursue their case, ABC ... read more

A new Gallup poll finds that news media are among the least-trusted institutions in the U.S., The Hill reports. A mere 17% of Americans have “a great deal” or “quite a lot of confidence in newspaper reporting, one ... read more

A new Gallup poll finds that news media are among the least-trusted institutions in the U.S., The Hill reports. A mere 17% of Americans have “a great deal” or “quite a lot of confidence in newspaper reporting, one ... read more

OpenAI is struggling to meet its advertising goals, and will miss its five-year ad revenue projections by 90%, Futurism reports, sourcing an analysis by Emarketer. The combined 2025 advertising total for OpenAI, Googe, Microsoft and ... read more

OpenAI is struggling to meet its advertising goals, and will miss its five-year ad revenue projections by 90%, Futurism reports, sourcing an analysis by Emarketer. The combined 2025 advertising total for OpenAI, Google, Microsoft and ... read more

French Parliament are on the path toward banning social media for children under age 15, Reuters reports. The compromise bill will have a final vote on Tuesday, and would take effect at the start of ... read more

French Parliament is on the path toward banning social media for children under age 15, Reuters reports. The compromise bill will have a final vote on Tuesday, and would take effect at the start of ... read more

X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over ... read more

OpenAI's CFO Sarah Friar outlined a new measurement approach to measure the value of AI investments. ... read more

TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own homes, and even in the hallway of a hospital. ... read more

Pay-per-lead goals will transition into ones supported by Performance Max campaigns - a significant change. ... read more

Web users based in the U.K. have appealed an order dismissing their class-action complaint against PayPal's Honey, a browser extension that offers downloadable coupons. ... read more

According to the Justice Department's statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now "functions independently of ByteDance" and is majority-owned by American investors. However, ... read more

A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery. ... read more

A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can ever stop chasing young eyeballs. ... read more

CANNES, France — As AI-generated content floods digital environments, the case for media quality investment has fundamentally changed — moving from defensive brand protection toward measurable performance improvement that drives sales lift, brand awareness, and ... read more

CANNES, France – Television has spent decades asking viewers to sit down, stay quiet and watch whatever happened to be on. André Swanston, chief executive of cloud gaming platform Phynd, thinks that era is ending. ... read more

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers ... read more

Stagewll is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges. ... read more

The McConnell version is more complex then the original thought experiment, Schrodinger's cat. We opened the box, and we're still arguing about whether the cat is dead. ... read more

At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI. ... read more

Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular. ... read more

On "King of the Hill," Hank Hill represents everyone who observes social change with a resigned skepticism. ... read more

"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million, driven by word-of-mouth marketing, with a 95% score from Rotten Tomatoes' critics reviews and 97% from the film's audience. ... read more

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution ... read more

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely ... read more

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long ... read more

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic ... read more

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared ... read more

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters ... read more

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the “largest creator economy transaction,” which puts ... read more

The recent sentencing of a former WPP Media executive on bribery charges and the collapse of Meta’s acquisition of AI company Manus provide clear signs that the ad dollar’s ability to vault borders has reached ... read more

Google’s Privacy Sandbox may have receded from the spotlight, but one of its central ideas — browser-based ad measurement — is re-emerging through the World Wide Web Consortium (W3C). Here’s what marketers, publishers, and ad ... read more

The Paramount-Warner Bros merger may not receive UK clearance, by the deadline of Sept. 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known if UK Culture Secretary Lisa Nandy will issue ... read more

The Paramount-Warner Bros. merger may not receive UK clearance, by the deadline of September 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known whether UK Culture Secretary Lisa Nandy will ... read more

President Trump’s threat to revoke the broadcast licenses of  media that anger him, including those that decided not to run his speech last Thursday—namely, ABC and NBC—is drawing pushback from media firms and commentators, Politico reports. ... read more

Madison Square Garden Entertainment has sued Wired magazine over its report alleging that the Garden keeps a secret watchlist of LGBTQ celebrities and that it assigns “risk scores” while also tracking their race and gender identity, Fox ... read more

A federal judge has blocked South Dakota from banning advertising for abortion pills, saying that it violates freedom of speech, Associated Press reports. The state had passed law prohibiting the distribution and advertising of abortion ... read more

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated ... read more

CANNES, France – At Cannes Lions, where executives can usually survive an entire panel by saying “AI,” “creativity” and “consumer connection” in various combinations, Jeremy Helfand arrived with a more practical ambition. The vice president ... read more

The expansion includes the launch of the Trail Creators Program, bringing together outdoor storytellers to inspire responsible recreation. ... read more

A law requiring cigarette-style warnings for social media "would compel a message that is neither factual nor uncontroversial," the Center for Democracy & Technology and other groups argue in a friend-of-the-court brief filed Friday. ... read more

Here's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions. ... read more

OpenAI says a ChatGPT user consented to the alleged disclosures of her prompts by accepting the company's privacy policy. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options. ... read more

Rival AI services will be able to compete with Google's AI services such as Gemini with equal access to features on Google's Android devices. Rival AI assistant companies will have access to Android features. ... read more

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.  ... read more

On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the ... read more

Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone. ... read more

This is the first major back-to-school shopping season to introduce agentic agents. Parents will use technology as a smart tool rather than authorizing it as a buyer. ... read more

Juhl was global CEO of GroupM (now WPP Media) from 2019 to September 2024 when he was succeeded by Brian Lesser. He then briefly served as president, corporate development until departing WPP in April of ... read more

If anything good came from last night's pants-on-fire-side-chat, it's that we are becoming increasingly skeptical about disinformation wherever it comes from - both foreign and domestic. ... read more

CANNES, France — Artificial intelligence represents a generational shift comparable to mobile telephony and the internet, driving a veteran industry executive off the sidelines and into a consultancy built to help companies navigate marketing’s most ... read more

A new reality docuseries coming to Amazon Prime is either a gas or it stinks. ... read more

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Serving With The Boys appeared first on AdExchanger. ... read more

Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are ... read more

When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City ... read more

This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during the World Cup. A new study from Walmart shows how its soccer-watching consumers ... read more

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”  The term refers to a deception tactic that lures ... read more

Netflix says total worldwide viewing of its content grew 2% to 97 billion hours in the first six months of 2026 despite competition from the Winter Olympics and World Cup. ... read more

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger. ... read more

Donald Trump’s Truth Social is launching a paid service that will provide “licensed, real-time access” to posts from the president that could affect markets, CNBC reports. The API service would enable Wall Street to track ... read more

Vox Media is working with 20th Television to produce scripted and unscripted TV stories for all platforms, Variety reports. As part of the multi-year, first-look deal, the firms will develop shows based on long-form reporting ... read more

Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has taken command of its digital ad spend in an effort to gain transparency on where its money was going, AdExchanger reports. It hired talent—an ... read more

Apple has published its new Apple Advertising Services policy, including specific rules for advertising on Apple Maps, TechCrunch reports. It prohibits home services businesses from advertising. This includes services like plumbing, electric, locksmith, HVAC, pest control, roofing ... read more

Linear TV ads -- even data-driven targeted ads -- cost a fraction of targeted ads in premium streaming or on smart TVs, ... read more

Tech industry group NetChoice urged a federal appellate court to reconsider its "egregiously wrong" decision to uphold an Ohio law that restricts teens' ability to use social-media platforms. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

Google users say its search distribution deal with Apple kept potential rivals from offering "high-quality search products that are more privacy protective and ad-free." ... read more

Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year according to ... read more

C15 Studio, which holds media rights to F1 TV and Yahoo Sports TV, is expanding options for advertisers through a variety of packages with a focus on live sports. ... read more

Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the emperor’s new clothes — not due to foolishness but because it’s easier ... read more

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, ... read more

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve ... read more

Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same day viewers for the most recent reporting week ending July 12, while Telemundo came in at 1.995 million. ... read more

The company felt confident enough in its first-half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%. ... read more

At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own. ... read more

With his new comedy series "The Hawk," Will Ferrell returns to familiar ground as an egotist fallen on hard times who yearns for a comeback. ... read more

Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says. ... read more