California lawmakers have passed a bill that would prohibit social-media platforms outright from algorithmically recommending content to users under 16. ... read more

AMENIA, NY — The advertising industry built itself on the assumption of near-universal consumer addressability. That assumption is yet to be realized. And most of the ecosystem is still catching up to what that means. ... read more

CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the ... read more

AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading ... read more

CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public ... read more

Ad industry groups are urging California Governor Gavin Newsom to veto a recently passed bill that would broadly restrict businesses from selling or sharing consumers' sensitive data -- including precise geolocation information. ... read more

Snap has expanded the beta version of its recently launched attribution model to boost campaign engagement for app advertisers by connecting Snap Ads insights to mobile measurement partners for a deeper understanding of overall ad ... read more

The campaign shows how Google's Gemini app saves time by streamlining, automating and simplifying daily tasks, giving people more time to do what they want. ... read more

CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks of August overall, according to iSpot, giving CBS/Paramount+ a commanding 13.6% market share. ... read more

The partnership will introduce and launch a dynamic ad unit that updates creative in the Lyft rideshare app during a rider's journey. ... read more

"The outputs of automated systems may become biased if they arise from biased data input or are trained on biased data, or bias may arise due to a biased originating source with no human corrective ... read more

"'The Gentlemen' is a natural fit to showcase Stella Artois' brewing heritage and iconic pouring ritual, and to have Theo James and David Beckham connect those worlds is a treat for fans everywhere," says AB ... read more

Think about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction. ... read more

"This is the first time in my career I've made a campaign without knowing exactly what the outcome would be," says Chief Brand Officer Fernando Merchado. ... read more

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to ... read more

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a ... read more

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world considers social media bans for users under 16. The post LLMs, Meet The DSA; The ... read more

The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the ... read more

Subscribe: Apple Podcasts • Spotify A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ ... read more

This story was first published by Digiday sibling Modern Retail. This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, ... read more

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.  Though most require a certain amount of followers and activity levels to be eligible ... read more

Republican Congressional committees have made an emergency filing with the U.S. Supreme Court to ensure they get lower rates for political advertising, Yahoo News reports. Candidates can get such rates, or the “lowest unit charge,” ... read more

The Federal Trade Commission has won an “AI washing case” against the Cox Media Group and two smaller firms, Tech Insider reports. The FTC alleged that Cox, along with MindSift LLC and 1010 Digital Advertising Works LLC, ... read more

The Trump administration plans to spend $4 million to help right-wing media in Europe, Reuters reports. This is part of $25 million for civil society groups working on conservative causes in the. The grants could ... read more

The Trump administration plans to spend $4 million to help right-wing media in Europe, Reuters reports. This is part of $25 million for civil society groups working on conservative causes. The grants could increase tensions ... read more

Publishers received a break last Friday when the California Legislature and Senate both passed a law that would end private right of action for lawsuits involving the California Invasion of Privacy Act (CIPA), the News/Media ... read more

The complaint alleges that, for more than seven years, Amazon increased the prices that "more than one million brands and sellers were required to pay to advertise on Amazon's platform. The complaint alleges Amazon's practice ... read more

AMENIA, NY – Creators may have started with ring lights and a dream. Now they are becoming media companies, whether or not they have learned the finer points of viewability reports. Sheryl Goldstein, executive vice ... read more

CANNES, France — When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable ... read more

CANNES, France — A car jack branded as Viagra, a botox campaign that never describes the product overtly, a GLP-1 drug reminscent of the Mac-versus-PC guys. Picture a pharmaceutical ad, and these wouldn’t be top ... read more

CANNES, France — National advertising reach and neighborhood-level relevance have long been treated as competing priorities. Nextdoor’s pitch to brands is that the tradeoff is a false one. “We’re not necessarily running local budgets. We’re ... read more

Instagram is renaming its 'AI creator' label to 'AI-generated profile' and will restrict the reach of unlabeled profiles that feature AI-generated people. ... read more

In a follow-up motion, WPP is now arguing that redacting and sealing references to Sony's rebate investigation are not "workable options" to address the harm it has suffered and could suffer in the future. ... read more

After three years as Pinterest's chief financial officer, Julia Donnelly will leave the social discovery company in October as revenue growth is expected to slow following a string of strong quarterly reports. ... read more

A federal appellate court late last week revived NetChoice's effort to block a Tennessee law prohibiting social platforms from allowing minors under 18 to create accounts, without parental consent. ... read more

Marketers may rate themselves as highly mature, but their most common technical challenge is data quality. ... read more

"Google took a shot at trial, and it lost," U.S. District Court Judge Richard Seeborg said. ... read more

As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by the U.S., Canada and Mexico. ... read more

That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio show on HBO Max. ... read more

Several days after agencies took to LinkedIn to discuss that they were not seeing performance from ChatGPT Ads, OpenAI announced it had reached a $1 billion annualized revenue run rate for its ad business. ... read more

The new agency network operates across 40 markets and represents approximately $9.1 billion in 2025 billings. It will be led in the U.S. by Nicole Estebanell, who previously served as CEO of Mediahub U.S. ... read more

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where ... read more

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word "innovation" in Nina Gould's title at Forbes very interesting. ... read more

"Every restaurant claims to have the best chicken sandwich, but we were so confident in ours that we knew fans would back us up," A&W's Amanda Potts tells Marketing Daily. ... read more

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI ... read more

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the ... read more

The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.” The post Something Old, Something New; The Robots Aren’t Always ... read more

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years. Today she’s ... read more

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, ... read more

Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, ... read more

This story was first published by Digiday sibling Modern Retail. Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. Target Beauty Studio is set to launch Sept. 10 in ... read more

Fresh off its acquisition by Axel Springer, The Telegraph is pushing its podcast ambitions beyond audio, building repeatable franchises that can span video, live events and paid membership. The goal is to deepen direct relationships ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

The movie has earned a total of $891.5 million domestically, with the second highest domestic box-office revenue ever. "Star Wars: Episode VII-The Force Awakens" was the highest, at $936.6 million in 2015. ... read more

The film earned $891.5 million - the second-highest domestic box-office revenue ever, eclipsing the $15.5 million "Coyote vs. Acme" opening. National TV ad spend was a minuscule $86,625 driven by 242 airings and resulting in ... read more

Sony Music Publishing has joined with Warner Chappell and other music publishers to sue Anthropic for “blatant theft,” TechCrunch reports. The suit, filed with the U.S. District oCourt for the Northern District of  California, alleges that ... read more

Nielsen has sent a message to networks, saying that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible,” Awful Announcing reports. The move could particularly affect ... read more

Good Good Golf, facing extensive criticism for an ad showing a woman being shoved to the ground, has  “removed people responsible for the ad,” CEO Matt Kendrick told Front Office Sports, the New York Post reports. The company ... read more

CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular ... read more

AMENIA, NY — FreeWheel is aiming to sit at the center of CTV’s absorption of three of the moment’s main drivers of marketing and media growth. But that goal is not without challenges. Still, the ... read more

CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. ... read more

CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business ... read more

Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert ... read more

Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert ... read more

The Chamber of Commerce is urging an appellate court to reject the FTC's attempt to revive charges that Meta violated antitrust law by monopolizing a market for "personal social networking services." ... read more

The FTC reportedly is considering suing YouTube over decisions to remove videos posted by users. ... read more

X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating "an agent that lives in chats." ... read more

Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing costs and free up budgets for AI-powered analytics to optimize campaign performance. ... read more

YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated into video posts, Shorts, and livestreams. ... read more

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences. ... read more

Move over fried chicken sandwiches and buffalo wings. Grilled chicken has entered the chicken chat, following a year-long lobbying campaign by the QSR chain. ... read more

By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line. ... read more

The show's main character, fictional late-night host Varnell Hill, was introduced on "Martin" 33 years ago and appeared in only two episodes. ... read more

In 2023, Lachlan and Rupert Murdoch tried to re-merge the company, but institutional investors and Murdoch family members argued against it. ... read more

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's. ... read more

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them. The post There’s A Meta Diaspora Building ... read more

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: How To Train Your AI Model appeared first on AdExchanger. ... read more

Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” ... read more

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t ... read more

This story was first published by Digiday sibling Modern Retail. Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with ... read more

Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control. Half of marketers misprice creator fees and 40% of them ... read more

Calloway has ended its relationship with Good Good Golf two days after it apologized for its part in a Good Good Golf advertisement, saying, “Violence against women is unacceptable and should never be trivialized, normalized ... read more

Simon Property Group, the world’s largest shopping mall operator, has launched Simon Media Network, a type of a retail media network, AdExchanger reports. Simon’s goal is to “identify new growth opportunities outside of its core ... read more

Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School, titled “How Mass Surveillance From Online Advertising Puts Journalists ... read more

The top 15 U..S podcast advertisers spent $56.7 million in July -- a 6% decline from the prior month, according to data from Magellan AI, Barrett Media reports. Quince led the way with $7.5 million in ... read more

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. ... read more

With a 10% gain in ads, strength in computing and home entertainment, the retailer is raising its revenue forecast. ... read more

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers. ... read more

Government and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement. ... read more

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a ... read more

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades. ... read more

Kara Puccinelli, Chief Commercial Officer, Nexxen Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But ... read more

It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on ... read more

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked. ... read more

RedVest Media, the company's retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront. ... read more

The Trade Desk is pushing out another update to Kokai, its buying platform. But don’t expect the same uproar as its last major overhaul three years ago. Unlike then, this one leans on fixes agencies ... read more

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update ... read more

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) buying." ... read more