MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines ... read more

"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive Security. ... read more

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media. ... read more

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools. ... read more

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as ... read more

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes. ... read more

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities ... read more

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first ... read more

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television. ... read more

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But ... read more

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.  But the job is morphing, not going away.  Take Hinge’s Chief Marketing and Communications Officer Tamika ... read more

When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether one of the industry’s most important identity providers could continue to function as ... read more

Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. ... read more

Consolidation among mid-level media agencies continues apace as they add resources to offer a wider array of services as a means of attracting larger clients. Independent media agency Mile Marker, formed less than two years ... read more

The south of France isn’t the only place in June CMOs flock for creative currency. The Tribeca Film Festival is fast becoming a fixture on the marketing calendar, especially TribecaX — the corner of it ... read more

This story was first published by Digiday siblings Modern Retail and Glossy From major splashy ad rollouts by Nike and Adidas to sponsorships by Anheuser-Busch and Coca-Cola, there is no shortage of brand collaborations for ... read more

Reuters and Time are taking a new approach to bot blocking. Both publishers have recently started blocking all AI bots by default, and created whitelists of approved bots to access content on their sites. It’s ... read more

The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or ... read more

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also ... read more

Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox ... read more

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision's media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg ... read more

The Trade Desk has confirmed a report in AdWeek that Anders Mortensen has left his post as chief revenue officer after seven months with the company. The firm has no immediate plans to fill the slot, ... read more

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers. ... read more

Last week, Kalshi reportedly asked paid political influencers to remove posts from X that questioned the integrity of the Los Angeles mayoral election with regard to the promotion of odds on the popular online prediction ... read more

The "Super Soccer" Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable experiences extended to five additional games on the social gaming platform. ... read more

The "Super Soccer" Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable experiences extended to five additional games on the social gaming platform. ... read more

Apple has struggled to implement an advanced set of AI features, but at WWDC 2026 Monday it announced a new set of AI features and smarter personalized Intelligence based on a collaboration with Google. ... read more

Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging. “AI is really part of ... read more

Audio's old workhorse keeps hauling most of the ad-supported audience. ... read more

Wikipedia will be human-powered, even if that means more work for the volunteer-driven organization, while Google is now an AI assistant. ... read more

Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after a news outlet spotted a plan to make users "addicted" to the company's new AI assistant Scout. ... read more

This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of six films for the franchise. ... read more

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into ... read more

Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most agencies disagree. ... read more

Lawmakers unanimously approved a privacy bill that would ban the sale of precise location data, give residents the right to opt out of ad targeting, and allow consumers to sue over violations. ... read more

"Half of shelf equity is reset to zero," reads the nightmarish headline of a press release prompting today's post about Americans' agentic shopping plans. ... read more

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. ... read more

Former “60 Minutes” correspondent Scott Pelley, who was fired last week, charged that Nick Bilton, the new executive producer of the program, “didn’t know anything about us, didn’t know anything about our culture, and yet ... read more

NJ PBS and its four broadcast stations will be housed at Montclair State University’s Center for Cooperative Media, pending approval of the agreement by the New Jersey  legislature, Media Nation reports. In addition, the Spotlight, a website that ... read more

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. ... read more

After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site. ... read more

Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms? ... read more

Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the Ultimate Fighter event on the White House lawn. ... read more

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position ... read more

For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing.  Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its ... read more

A (Re)mixed Bag Last month, Google revamped YouTube’s Remix tool to include access to Gemini Omni so that users can now directly edit and remix existing creator videos. The tool allows them to “pull from ... read more

The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As ... read more

This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has long dreamed of. At the same time, the company is also cracking down ... read more

Brands are starting to put TikTok Shop in writing. The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote ... read more

Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region’s privacy laws. In ... read more

Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder question now is whether that right is usable when the system keeps them opted in by default, ... read more

Related Insights The Programmatic Marketer By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets Read More On the morning Liftoff Mobile finally hit the public ... read more

Warner Bros. Discovery stock fell by 3% on Friday following a Reuters report that several U.S. states plan to file a lawsuit to block the $110 billion acquisition of the firm by Paramount Skydance, TIKR ... read more

MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television’s sell-side infrastructure hasn’t evolved to support this accelerated decision-making reality that tech platforms have successfully embraced. “Marketers have ... read more

Buffalo Wild Wings is taking some heat for offering condolences to a fan banned from NBA games for rushing onto the court to take a selfie. ... read more

TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform. ... read more

Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script." ... read more

Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes. ... read more

The podcast is called "gay-i" and debuts June 9 on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alberts (Grey, BBDO, Mojo). ... read more

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger. ... read more

Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests. ... read more

AI models have been found to misattribute, give a brand attribution to a competitor, or not attribute when replying to user queries, based on research released this week. This is a critical challenge for corporate ... read more

If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself. ... read more

Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms. U.S ad spend for the ... read more

In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report. ... read more

I've been thinking about political narratives this week, not just because of Graham Platner's, but because I got pitched on a service capable of tracking how advertising impacts it. ... read more

CBS News management has reached out to the three remaining full-time "60 Minutes" correspondents — Lesley Stahl, Bill Whitaker and Jon Wertheim — following the firing of Scott Pelley, Sharyn Alfonsi and Cecilia Vega, the Guardian reports. And ... read more

People for the Ethical Treatment of Animals (PETA) has sued the Washington Metropolitan Area Transit Authority (WMATA), charging that it blocked three PETA ads on the system because of a rule that prohibits “advertisements intended to ... read more

The live "UFC Freedom 250" event is aimed at younger audiences. How young? Apparently those who watch "South Park," according to one Paramount Skydance executive. ... read more

Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them. ... read more

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink ... read more

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger. ... read more

Dow Jones advised staffers this week that it plans to merge Publishing Editors and Platform Editors into “a single multiskilled digital production department,” Talking Biz News reports based on input from the IAPE union. The ... read more

News now accounts for 8.6% of all FAST viewing hours, with some households consuming news content almost exclusively, according to a new report from Wurl, Demand Gen Report writes. But many advertisers still rely on ... read more

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its ... read more

Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it. Fifteen years of running an independent shop in advertising made that harder than it sounds. Now he thinks he’s ... read more

Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily rework or transform creators’ videos.  Billed as a way to “easily step into ... read more

Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. Related Insights ... read more

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the DBAccess ... read more

This story was first published by Digiday sibling Glossy Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity. The ... read more

Brands used to rent a celebrity’s likeness for a campaign. The TV spot was shot, photos were taken and the rental agreement ended when the cameras stopped rolling. Now, marketers are turning talent into always ... read more

"Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits," according to "USA Today." ... read more

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform ... read more

The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform's Shorts video format. ... read more

Meta's Oversight Board stated that the company's ban raises "serious questions" with regard to "due process concerns" about the tech giant's account deactivation process. ... read more

Pinterest has committed $4 billion to AWS through 2031 to power its next version of AI-powered visual search. Its platform serves more than 600 monthly users worldwide. ... read more

"Everything is fake," "AI skepticism," "trust recession," video game character enters the "real world," were just some of the pitches I received. By the way, how was the hot dog? ... read more

McDonald's is actually opening new stores in war zones of the largest and most horrific war that Europe has seen in 80 years. ... read more

OpenAI is embracing retro-style advertising as it markets generative AI that can produce vivid images and natural-sounding conversations - aiming to raise brand awareness ahead of a potential IPO, ... read more

Her career spanned top public relations posts at Benton & Bowles, Wells Rich Greene, Grey Global Group, FCB, and the media agency MPG. ... read more

Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized. ... read more

Part of WPP's broader production division with about 50 creative technologists, the new studio specializes in generative and agentic AI, gaming, immersive experiences and robotics, and is already delivering work for WPP clients. ... read more

Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes. ... read more

The ad drives home a key point - jobs need people as much as people need jobs. ... read more

Retail media has become one of the biggest forces shaping marketing. ... read more

The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways of curating programmatic inventory, he says. ... read more

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the ... read more

The UK Competition and Markets Authority suggests the move to place AI summaries at the top of Google's search results page gives publishers a stronger position to negotiate content deals with the search giant, despite ... read more

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that ... read more