- Mark Hamill voices air raid warnings in Ukraine as Luke SkywalkerPhoto by VALERIE MACON/AFP via Getty Images Star Wars actor Mark Hamill has lent his voice to a Ukrainian air raid app to warn citizens of incoming attacks during the ongoing conflict ... read more
- Google plans to share heat alerts in SearchLondon Underground advising people not to travel in record breaking heat on the 19th of July 2022, Picadilly Station, Central London, United Kingdom. | photo by Kristian Buus/In Pictures via Getty Images ... read more
- Elon Musk and top AI researchers call for pause on ‘giant AI experiments’Photo by Justin Sullivan/Getty Images A number of well-known AI researchers — and Elon Musk — have signed an open letter calling on AI labs around the world to pause development of ... read more
- Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers FirstWhile American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If ... read more
- Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ CheckHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A ... read more
- Future of TV Briefing: How programmatic may shake up the traditional upfront model this yearThis week’s Future of TV Briefing looks at the preliminary discussions TV networks are holding about whether to credit advertisers’ programmatic spending throughout the year toward the upfront commitments made this summer. The Programmatic ... read more
- Wirecutter tests new content on different platforms to increase affiliate revenueIt’s clear that the economic downturn has had a negative impact on publishers’ advertising revenue, but the impact on consumer revenue streams, like commerce, has been less obvious from the outside. During a session at ... read more
- Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settlesInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers were heading back to the office, slowly but surely, as of about six months ago, according to data ... read more
- How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacksMarriages aren’t easy. Neither are mergers. Neither are integrating the product infrastructures undergirding the combining companies. Just ask Dotdash Meredith chief product officer Adam McLean. “The longest year and four months of my life, for ... read more
- Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of themMarketers have a lot on their minds when it comes to TikTok these days, from the geopolitical tensions over the app’s supposed ties to the Chinese government to whether they should be funding some of ... read more
- How one publisher is using generative AI to publish thousands of evergreen posts, create a chatbotIngenio has used generative AI technology to publish over 11,000 articles. The company, which owns websites like Horoscope.com and Astrology.com, will soon launch a chatbot that will provide readers with personalized spiritual guidance. That’s according ... read more
- Union accuses Apple of firing workers in retaliation for organizingIllustration: The Verge The Communications Workers of America union is alleging that Apple fired five workers in Kansas City, and disciplined another in Texas, in retaliation for organizing. The union has also ... read more
- The Fed Passes the Buck on Bank FailuresMichael Barr’s excuses for regulatory blunders are simply unbelievable. ... read more
- Wisconsin’s Supreme Court StakesProtasiewicz pre-judges a case but won’t say if she’ll recuse herself. ... read more
- IRS Snooping at the Supreme CourtHe owes $2 million. Can agents secretly get his lawyers’ bank records? ... read more
- Gina Raimondo, Social Policy PlannerHer effort to defend the strings on Chips Act funding is hilarious. ... read more
- A Moment of Swiss-Bank-Bailout TruthA politician explains why bailouts are here to stay. ... read more
- DEI at Law Schools Could Bring Down AmericaAfter the Stanford episode, Ilya Shapiro sounds a warning: The threat to ‘dismantle existing structures’ is an idle one in English class. But in legal education it targets individual rights and equal treatment under the ... read more
- The Decline of Liberal Arts and HumanitiesStudents discuss higher education and their choice of major. ... read more
- Tesla Model X seatbelt failures spur a new federal investigationImage: Tesla The National Highway and Traffic Safety Administration (NHTSA) is currently investigating (pdf) two separate non-crash-related seatbelt failures that occurred in newer Tesla Model X vehicles (via NBC News). NHTSA’s ... read more
- What the U.S. Can Do to Prepare for a War With ChinaThe military’s problem isn’t technological. It’s a strategy designed only for low-intensity conflict. ... read more
- The FDIC Has a Proven Way to Avoid Moral HazardIn the ’80s, it paid off uninsured depositors at 80%. ... read more
- Mayor Pete and the FAA’s Plan for Higher FaresTo alleviate air-traffic woes, the government proposes to commit an antitrust offense. ... read more
- Chicago May Elect a Sensible MayorPaul Vallas and Brandon Johnson are Democrats, but that’s where the similarity ends. ... read more
- Mayor Pete and the FAA Plan Higher FaresTo alleviate air-traffic woes, the government proposes to commit an antitrust offense. ... read more
- Lucid’s laying off 18 percent of its workersPhoto by Tim Stevens for The Verge Lucid, the EV startup behind the Air sedan that competes with the Tesla Model S, has announced that it’s laying off around 1,300 employees, or ... read more
- Google’s ADT partnership finally has a new home security product to show for itADT Self Setup is a new DIY smart home system that can integrate with Google Home devices and the Google Home app. | Image: ADT Three years after Google invested $450 million ... read more
- The President Who Still Won’t NegotiateThe White House pairs warnings of a debt-ceiling catastrophe with a refusal to do anything to prevent it. ... read more
- Paramount Plus has renewed Star Trek: Lower Decks and Star Trek: Strange New WorldsCrew members of the USS Cerritos. | Paramount Plus In case anyone was worried whether Star Trek: Lower Decks or Star Trek: Strange New Worlds might be on the chopping block, Paramount ... read more
- Google is going to show a new ‘Perspectives’ carousel in search resultsIllustration: The Verge Google is adding a new carousel in search results to help you see different perspectives on certain search topics. The feature, called “Perspectives,” is a new box showing “insights ... read more
- Adnan Syed’s murder conviction has been reinstatedImage: Lloyd Fox/Baltimore Sun/Tribune News Service via Getty Images Adnan Syed’s murder conviction has been reinstated just months after he was freed from prison, as reported earlier by the Associated Press and ... read more
- NPR prioritizes radio over podcasts with steep cutsImage: SAUL LOEB/AFP via Getty Images This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more. It’s a busy news day, so I ... read more
- Kia sees an opening to dominate the full-size electric SUV segment with its big, boxy EV9Image: Kia Kia is ready to pull the wraps on its next big electric vehicle (emphasis on big): the EV9 three-row SUV. The EV9 will have a proper North American debut at ... read more
- Titmouse’s 5 Second Night animation showcase is back with a vengeanceTitmouse’s 5 Second Night 2023 poster. | Image: Titmouse Animation studio Titmouse’s annual showcase of shortform stories returns this month with a new batch of original cartoons created during artists’ time off. ... read more
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue report from OAREX, noting that outside of Google, Meta, Snap, etc., the next-biggest players outperformed smaller ones. ... read more
- How much money do we think Substack lost last year?Image: Substack Substack is desperate, huh? That’s what I understand from their fundraising email, anyway. They’re now hitting up retail investors for millions of dollars after they failed to raise last year. ... read more
- Netanyahu Takes a Judicious PauseThe decision was wise and necessary. Now, a path lies in President Herzog’s proposal. ... read more
- In Today’s Banking Crisis, Echoes of the ’80sLosses at SVB, Signature and other banks reflect the risk from borrowing short and lending long. ... read more
- Here’s where you can preorder Nintendo’s Zelda-inspired Switch OLEDThe Nintendo Switch OLED Zelda: Tears of the Kingdom Edition is available to preorder for $359.99. | Image: Nintendo After months of rumors, Nintendo has finally confirmed it’s releasing a Zelda-inspired Nintendo ... read more
- E-fuels could keep combustion engine cars on the road in the EU past its 2035 climate deadlineA visitor to a ceremony celebrating the commissioning of a research plant has a bottle of e-fuel in his hand at the Karlsruhe Institute of Technology (KIT). | Image: Marijan Murat/picture alliance via ... read more
- There might be new X-Files from Black Panther director Ryan CooglerObligatory “the truth is out there.” | Fox Ryan Coogler, the director of Creed and both Black Panther films, may be eying another franchise for adaptation. Bloody Disgusting noticed that, in a ... read more
- OAAA Elects Clear Channel's Wells ChairClear Channel Outdoor Holdings CEO Scott Wells has been named the new chair of the Out-of-Home Advertising Association of America (OAAA). He succeeds Sean Reilly, CEO of Lamar Advertising Co., who served as OAAA chair ... read more
- Spotify’s Niche Mixes spare you from building your own weirdly specific playlistsImage: Spotify / The Verge Spotify has launched Niche Mixes, a new set of personalized playlists that combine familiar songs and new recommendations into weirdly specific categories. Niche Mixes is an expansion ... read more
- Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and ... read more
- Sam Bankman-Fried accused of sending a $40 million crypto bribe to Chinese officialsImage: The Verge Sam Bankman-Fried, the founder of the collapsed FTX cryptocurrency exchange, has been charged with yet another crime: bribery. In an indictment filed on Tuesday, the Department of Justice claims ... read more
- Tweet replies no longer show who users are replying toIllustration: Alex Castro / The Verge Twitter’s latest baffling change makes replies a lot more difficult to sift through. Now, when you’re looking at replies, tweets don’t actually show who the user ... read more
- You’re not the only one who just got a Starbucks test notificationSeanK’s brewing up some trouble. | Image: Jeremy Moeller/Getty Images If you’ve received a cryptic notification from the Starbucks app, you’re not alone — dozens of people say they got a message ... read more
- Tears of the Kingdom is going to ruin our lives, and I’m here for itImage: Nintendo As the high from watching Nintendo’s Tears of the Kingdom gameplay video fades, I’m left with a staggering thought: “this game is going to ruin lives.” As much as ... read more
- Scientists erupt at NASA gutting funding for crucial Venus missionMaat Mons is displayed in this computer-generated 3D perspective of the surface of Venus. | Image: NASA/JPL The recent discovery of volcanic activity on the planet should have been a cause of ... read more
- The US government is gearing up for an AI antitrust fightImage: Getty Images The US Federal Trade Commission and the Department of Justice’s antitrust division say they’ll scrutinize the new field of artificial intelligence-powered tools for signs of anti-competitive behavior. FTC Chair ... read more
- Apple Pay Later is finally launchingAn iPhone showing Apple’s Pay Later interface. | Image: Apple Apple is finally launching Apple Pay Later, the company’s take on the buy now, pay later (BNPL) business. The company has announced ... read more
- Microsoft Security Copilot is a new GPT-4 AI assistant for cybersecurityImage: The Verge After announcing an AI-powered Copilot assistant for Office apps, Microsoft is now turning its attention to cybersecurity. Microsoft Security Copilot is a new assistant for cybersecurity professionals, designed to ... read more
- Can Mastodon seize the moment from Twitter?Photo illustration: Will Joel / The Verge CEO Eugen Rochko on running — and growing — a decentralized social network. Continue reading… ... read more
- Twitter is secretly boosting Elon Musk, Dril, and MrBeast for some reasonIllustration: Alex Castro / The Verge Although Elon Musk has previously stated that Twitter should treat “everyone equally,” Platformer has found that the network maintains a list of users whose visibility it ... read more
- Life by You is trying to shake up life sims with a greater sense of freedomLife by You. | Image: Paradox Interactive ‘What the genre needed was less constraints,’ explains Rod Humble. Continue reading… ... read more
- Here’s 10 minutes of The Legend of Zelda: Tears of the Kingdom gameplayNintendo Tears of the Kingdom is only a scant 44 days away. To celebrate the game’s impending arrival, Nintendo dropped a 13-minute mini Direct featuring gameplay and a sneak peek at Link’s ... read more
- Elemental’s first trailer is a bubbling, sizzling feast for the eyesEmber Lumen and Wade Ripple in Elemental. | Pixar Thematically, Pixar’s Elemental, from director Peter Sohn, might not seem like the studio’s most imaginative animated feature. But if the movie’s first full ... read more
- Nintendo is releasing a Zelda-themed Switch OLED for Tears of the KingdomImage: Nintendo A big new Nintendo game means it’s time for some special-edition Nintendo hardware. As part of its big gameplay reveal for The Legend of Zelda: Tears of the Kingdom, Nintendo ... read more
- Amazon starts flagging ‘frequently returned’ products that you maybe shouldn’t buyIllustration: Alex Castro / The Verge Amazon is starting to warn consumers when products sold on its platform are regularly shipped back for returns. As reported by The Information, Amazon is rolling ... read more
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad VerificationWhile IAS has done numerous platform integrations before, this is the first on a publishing services platform such as Amazon's. ... read more
- Digital Not Immune From Current Ad Recession, Falls 2% YTD"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales. ... read more
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In FebruaryThe big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25%), wellness (-24%), and financial services (-22%). ... read more
- Amazon’s fourth-gen Echo is the cheapest it’s been since the holidaysAmazon’s fourth-gen Echo smart speaker sounds better than the new fifth-gen Echo Dot and is currently only $15 more. | Image: Dan Seifert / The Verge My favorite thing about deals on ... read more
- New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And SellersAd industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy. Martin will be moving from the buy The post New Mediavine SVP ... read more
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?There is rampant speculation that streaming TV/movie production, which has soared in the past few years, will be slowing down -- and may see a sharp reduction or at best, a leveling out of efforts. ... read more
- Amazon just opened up its Sidewalk network for anyone to build connected gadgets onA Sidewalk coverage map claims the network reaches over 90 percent of the US population. | Image: Amazon It turns out that I have a low-power, low-bandwidth, long-range IoT network all around ... read more
- Lenovo targets the MacBook with updated Slim Pro laptop lineYou can tell that the Slim 7i is an Intel-powered model because it has an “i” in its name. | Image: Lenovo Today in “Windows laptops vying to become the M2 MacBook ... read more
- DJI’s feels-like-flying Avata drone gets comfier and cheaper with Integra gogglesThe DJI Avata is my favorite beginner drone. I can’t think of anything easier or more fun to fly, even if it can’t dodge obstacles like a Skydio. But the configuration you ... read more
- Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+A new half-hour series coming to Apple TV+ asks the age-old question: Is that all there is? ... read more
- Luma’s Terry Kawaja on Why Clean Room Companies May Not Make It as Solo Acts
- Why Brands Should Look Beyond In-Game Advertising to Reach GamersDario Raciti has been working on bringing more brands to video games for over a decade. He’s finally given up. Ok, not really. But Raciti, Managing Director of OMG’s Zero Code, said ... read more
- ‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike BregmanSAN JUAN, Puerto Rico – Marketers are always looking for more insights to improve the effectiveness of their advertising. With that in mind, Havas Media Group has made the idea of “meaningful” a key part ... read more
- Horizon Media’s McElhinney On The New Dawn Of Data In The AgencySAN JUAN, PR — These days, ad agency holding companies don’t only build media plans and buy. Many have also become full-fledged data operators, offering their brands measurement, audience profiling and more. In this discussion ... read more
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst"[There is] ongoing softness in direct response advertising at the company's Fox News business," says Michael Morris, Guggenheim Securities media analyst. He projects this will continue for the first six months of 2023. ... read more
- HP’s new Omen gaming monitors leave you spoiled for choiceRanging from 24-inches to a 34-inch curved ultrawide, HP’s new Omen gaming monitors offer a variety of features to suit working from home, gaming, and creative work. | Image: HP HP has ... read more
- Chromebooks are popular with students — but Google wants teachers using them, tooBig news for Chromebook users. | Image: Google Google has announced a laundry list of classroom-focused updates to its services, across ChromeOS, Google Classroom, Docs, and more. Many of the tools center ... read more
- HP’s new Victus gaming laptop might be the cheapest way to get an RTX 4070
- Disney Shutters Metaverse Unit As 7K Layoffs CommenceThe unit was formed by former CEO Bob Chapek. Returned CEO Bob Iger could be planning to continue some metaverse work within other teams. ... read more
- Fortnite’s generous new creator economy has an Epic catchImage: Epic Games Epic’s new system to pay Fortnite creators could have a transformative effect on the game’s ecosystem, but the company that makes the game is competing for those dollars, too. ... read more
- The Bumpy Road To Reducing The Ad Industry’s Carbon FootprintThe ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always The post The Bumpy Road ... read more
- Disney reportedly eliminates metaverse division in first round of layoffsIllustration by Alex Castro / The Verge Disney’s next generation storytelling and consumer experiences division, which had been exploring how the company could enter the so-called metaverse, has been eliminated according to ... read more
- Bob Evans Is Using AI To Help Eliminate Unconscious Bias From Its AdvertisingBob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion. The post Bob Evans Is Using ... read more
- Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And SocialRetail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A ... read more
- The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster PackHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that The post The Bread Bowl ... read more
- Newsletter publishers cautiously plan to expand editorial and sales teamsNewsletter publishers have shown resilience during the advertising slowdown, maintaining ad revenue and email subscriber growth. As a result, publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — ... read more
- Fubo’s Lynette Kaylor typifies the modern TV ad sales execSubscribe: Apple Podcasts • Stitcher • Spotify Lynette Kaylor’s background does not mirror that of a traditional TV ad sales boss. But her history in data and identity technology does indicate the makeup of ... read more
- With podcast advertising maturing, more mainstream brands want in on growthPodcast advertising is maturing, both in terms of measurement capabilities and audience sizes — and more later stage brands are taking notice. Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay ... read more
- Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AILast week, Coca-Cola pitched fans on using generative artificial intelligence tools to create artwork for the brand with the chance that something they create could potentially appear on billboards in New York and London. The ... read more
- Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertisingCountering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful, media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported ... read more
- As its future hangs in the balance, TikTok tries to keep advertisers on its sideThink TikTok is based in China? Think again. Maybe you’re a marketer who believes decisions about TikTok are made in Beijing. You’d swear that the app was inextricably linked to the Chinese government. Wrong on ... read more
- Apple Music Classical is now available from the App StoreIllustration by Alex Castro / The Verge Apple Music Classical, Apple’s long-in-the-works app for listening to classical music with an Apple Music subscription, is now available to download from the App Store. ... read more
- Elon Musk says Twitter’s For You page will only recommend verified accountsIllustration by Kristen Radtke / The Verge; Photo: Getty Images Twitter users will need a “verified account” to get recommended on the platform’s For You page starting on April 15th, according to ... read more
- The IRS Makes a Strange House Call on Matt TaibbiAn agent shows up at the home of the Twitter files journalist who testified before Congress. ... read more
- America Exchanges Fire With Iran’s Syrian Deep StateThe skirmish illuminates how Tehran hollows out Arab states to establish control. ... read more
- The FDIC’s Sweetheart Bank Deal for SVBFirst Citizens scores a great deal, while the deposit insurance fund takes a $20 billion hit. ... read more
- Netanyahu Offers to Compromise on Judicial ReformIsrael’s ruling coalition suspends consideration of its proposal to negotiate with the opposition. ... read more
- The IRS Makes a Strange House CallAn agent shows up at the home of Twitter files journalist Matt Taibbi. ... read more
- Europe Backtracks on Its Gas-Car BanWill California and other progressive states now recognize reality? ... read more
- Another Kind of March Madness: Tell the NCAA to Buzz OffOh, for the days when universities regarded academic standards as their own business. ... read more
- America Shrugs, and the World Makes PlansU.S. allies step up, but a too-aloof Washington could lead them into the arms of enemies. ... read more