The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile gaming, it turns out, might be one of the last environments where eyeballs stay still. Half of Americans now ... read more

AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about ... read more

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly ... read more

NEW YORK — Brands are beginning to treat creator marketing the way they once treated digital advertising — as something important that nobody quite knows how to operationalize at scale. The answer, says Tara Walpert ... read more

NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because ... read more

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ... read more

The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it works with brands to understand suitability. ... read more

TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new tool that selects and organizes an advertiser's AI-generated creative into a ... read more

If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly. ... read more

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations ... read more

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting ... read more

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner ... read more

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The ... read more

Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.  The mega creator is the ad conference’s first chief creator officer, and his job this week is to broker ... read more

Subscribe: Apple Podcasts • Spotify Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls.  On this episode of the ... read more

It’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools. Omnicom Media set out to dig ... read more

Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings ... read more

S4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said ... read more

More consumers are looking to over-the-counter solutions to everyday healthcare needs. In response, marketers working to gain share in the pharmaceutical and healthcare sector are borrowing from the modern CPG playbook and altering their approach ... read more

Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms. ... read more

The broadcast sector saw a dip in the number of jobs last month, according to new counts from the Bureau of Labor Statistics (BLS) Inside Radio reports. There were 328,100 people working at broadcast firms and content ... read more

Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. ... read more

The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date. ... read more

"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre. ... read more

The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no ... read more

Another forecast predicts Amazon's ad revenue will finish at $84B this year. ... read more

An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather ... read more

NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of ... read more

Musicians turn vegetables into musical instruments to play a new piece dedicated to Chipotle. ... read more

'Enter Airplane Mode' is the first campaign for the airline under new CMO Sabrina Callahan. ... read more

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO Emily Turner. Turner reports to ... read more

ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from texts and images. ... read more

Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded that for some consumers the quality of TV programming was an ... read more

An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing. ... read more

On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the ... read more

The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix. ... read more

Stagwell vice chairman David Sable made his remarks at a Monday morning Advertising Week New York session where he conversed with Cloe Fang, head of partnerships at OpenArt AI. ... read more

TikTok is the latest platform itching itself as somewhere advertisers can buy inventory it doesn’t own, on top of its own. Advertisers, however, want to know what they’re getting in return. The platform launched its ... read more

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. ... read more

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. ... read more

I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much. ... read more

The duck-loving effort is the brand's latest move to turn its Detroit vibe into an American luxury brand. ... read more

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions ... read more

Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming. ... read more

A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it. ... read more

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ... read more

Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ... read more

A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions. ... read more

The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is. ... read more

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ... read more

Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ... read more

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 ... read more

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and there isn’t ... read more

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages. The post How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust appeared ... read more

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.  I stopped buying display advertising in 2016, and viewability was a big part ... read more

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town. The post The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents appeared first on ... read more

Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. Organizers claim more interest every year, and ... read more

You know it has been the craziest midterm political season when, under the guise of “U.S. Government,”  the White House — the United States’ federal seat of power — is running a campaign touting President ... read more

Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital. The videos took her Instagram past 600,00 ... read more

01 Introduction Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach consumers. At the same time, ... read more

Warner Bros.' high-risk film "Digger" stumbled in its box-office debut, and Tom Cruise's star power was not enough to dig it out. The movie pulled in a disappointing $8 million in box-office revenue during its ... read more

"Digger" is WBD's last major film release before being officially combined under the mega-merger with Paramount Skydance, under the new company brand name Skydance Media. National TV advertising for the movie totaled $8.5 million, according ... read more

WBD's last major standalone film release before the merger with Paramount Skydance bombed in its debut, and even Tom Cruise's star power was not enough to dig it out. ... read more

The Trump administration has returned fire in court against CNN, MS Now and Politico, saying it was in its rights to block the three outlets, The Hill reports. “The President concluded that they have failed ... read more

Zefr has formed a partnership with Reddit to provide brand safety and suitable measurement on the Reddit ad platform, PPC Land reports. “By bringing Zefr's content intelligence to Reddit, we can help brands better understand ... read more

YouTube has adjusted its Short recommendations so that users will see less original content, 9to5 Google reports. Shorts is built on quick, attention-grabbing content, and one easy way of creating them is to knock out ... read more

Publicis Groupe has been on a winning streak, picking up several multi-billion dollar accounts with an aggressive “no-pitch” approach, Portada writes in an analysis. Recent wins include Pepsico, Microsoft and LVMH. However Omnicom Media Group ... read more

The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental shift in how content gets made, who makes it, and whether audiences can tell the difference. That shift ... read more

Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back up. That inversion shapes everything from how the company builds ad products ... read more

"Competition on the merits never violates the antitrust laws," Google argues. "That bedrock principle disposes of this case." ... read more

Apple has tightened its full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls - move intended to ensure those who wish to grant an app access to ... read more

Apple has tightened full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls - a move intended to ensure those who wish to grant an app access to ... read more

Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and ... read more

Starting with Andy Warhol, the brand has collaborated with over 550 artists on 850+ artworks inspired by the Absolut Vodka bottle. ... read more

Meta has defeated claims that it wrongly obtained personal information from the California DMV -- including users' first names, email addresses, and the identities of people who applied for disabled placards. ... read more

When Apple’s AppTracking Transparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories ... read more

For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may review campaign performance in a platform dashboard, compare it with results from a mobile measurement ... read more

After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix. ... read more

In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality." ... read more

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a ... read more

Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch. ... read more

Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of WPP's largest creative networks. He was also the first CEO of WPP Creative. ... read more

Recent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend. ... read more

Ultimately, trust is not just about fulfilling one's ethical responsibilities, it is about realizing the full potential and value of data as well. Trust and understanding about how data was derived leads to greater confidence ... read more

Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak. ... read more

Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why. ... read more

Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public. ... read more

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week ... read more

Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. ... read more

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery Apps And Retailers Unite; How Do You Measure, ... read more

Advertising Week New York opens Monday at The Penn District, and the industry has moved on since last year. Creators now pitch brands without an agency in the room. AI agents have started doing the ... read more

Any channel that takes a big enough share of the budget eventually gets here, and creator marketing is the latest. Programmatic had its reckoning a decade ago, and principal media deals face the same accusations ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

This story was originally published by sister site, Modern Retail. Brands and retailers say they’re seeing strong returns from creator content, whether that’s from mini-series or unboxing videos. While creator programs aren’t new, more retail ... read more

Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

Generative models do not retrieve facts, but predict a likely sequence of words based on their training data, Google explained in a post. Based on this, generative AI outputs may contain inaccuracies, which are also ... read more