Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the ... read more

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers ... read more

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity ... read more

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched ... read more

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses. Traffic down, commerce up Condé Nast restructuring, Vox Media looking at selling, and more ... read more

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada. The NHL’s most recent season brought it ... read more

This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. ... read more

YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM ... read more

OpenAI released an image engine for ChatGPT with "thinking capabilities" this week, as it prepares to take the needed steps to build an ad platform that can handle more complex queries and images. ... read more

The tech industry group CCIA, which sued to block enforcement of the law, withdrew its suit Tuesday. ... read more

Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and would not require businesses to allow consumers to reject common forms of ad targeting. ... read more

Google Cloud has announced a $750 million fund to support its 120,000 partners in advancing joint customers' transformation with agentic AI. ... read more

Threads is rolling out "Live Chats," a new way for brands, creators and fans to stoke conversation around relevant real-time events. ... read more

Microsoft Executive Vice President Ryan Roslansky has named longtime LinkedIn employee and former COO Daniel Shapero as the social media and jobs platform's new CEO. ... read more

NEW YORK — Ace Hardware may be famous for paint, screws and the reassuring smell of lumber, but now it also sells advertising. Molly Hjelm, head of retail media at Ace, says the co-op’s unusual ... read more

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting ... read more

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision ... read more

Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager The shift of live events from traditional television to streaming platforms is fundamentally changing the viewer experience. Broadcasters and streaming giants continue ... read more

A year after the ad industry launched an ethical AI certification program, publishers in its ad-supported media supply chain now have one too. ... read more

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming ... read more

Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This isn’t easy, given that inventory spans print, web, social, streaming and ... read more

Pittsburgh media have survived a new-death experience this spring, Associated Press reports. The Pittsburgh Post-Gazette was acquired by a nonprofit that is committed to keeping it open. And the the alternative Pittsburgh City Paper, which was to close ... read more

Warren Buffett has reduced Berkshire Hathaway’s stake in Amazon by more than 77% — to 2.3 million shares — while investing $351.7 million in The New York Times, for roughly 5.1 million shares, The Street reports. Buffett is continuing to ... read more

Apple is already looking at the next step - not just with fully enabled AI in iPhones, but other physical products where AI will show off its use. ... read more

Just in the nick of time, charm returns to TV today, thanks to Zach Galifianakis. ... read more

A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant. ... read more

Former Congressman Devin Nunes has stepped down as chief executive officer of Trump Media & Technology, the business behind Truth Social, after a stock collapse that has wiped out billions of dollars in investor wealth, ... read more

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers, the operational reality is messy, with inventory spanning ... read more

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and ... read more

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click ... read more

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s ... read more

The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms. By pairing star journalists with a narrow, subject‑specific ... read more

The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; ... read more

Surprisingly early in the era of AI’s influence on the creative process, a problem is arising: sameness and homogeneity. Besides not using AI to help, are there other workarounds? Marketing strategists are now habitual users ... read more

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers. ... read more

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers. ... read more

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations. ... read more

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations. ... read more

Tesla, which spends very little money on marketing, is inviting consumers into select locations for Earth Day, which is April 25. ... read more

The FTC says its recent antitrust settlements with Dentsu, Publicis and WPP "resolved the issues" that led to its demand for information from Media Matters. ... read more

NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion ... read more

NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may ... read more

YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management companies, and the celebrities they represent. ... read more

"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users' safety and well-being," the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, ... read more

"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users' safety and well-being," the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, ... read more

Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates. ... read more

Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on ... read more

The new effort boasts that Boomberg "follows the money." ... read more

The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.  This year’s finalists represent ... read more

The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.  This year’s finalists represent ... read more

The industry urged Netflix in an open letter to add "fossil-free procurement" to its ongoing media review for the EMEA region and to make it a standard going forward. ... read more

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — ... read more

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new supply- and agency-side council. ... read more

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations. ... read more

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising. ... read more

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising. ... read more

If you want to get to the future, you may have to let go of the past. But companies that have operated the same way for 30 or 40 years are finding those very practices ... read more

It celebrates an industry luminary who has driven positive and lasting change throughout their career. ... read more

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ... read more

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first ... read more

The remote control used to be simple – flip through channels, land somewhere, stay a while. Now the act of watching television has become its own kind of labor – but that complexity, one executive ... read more

Rumble, a video-sharing platform positioned as a free speech alternative, reported revenue of $27.07 million, down 10.5% YoY, Stock Story reports. This occurs as the six digital media and content platforms tracked by Stock Story ... read more

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying ... read more

Artificial intelligence (AI) deepfakes are infiltrating social feeds, according to a survey by the cybersecurity company McAfee, Investigate TV reports. Scammers have found ways to steal the sound, tone and inflection of individuals and are ... read more

Kash Patel, the director of the Federal Bureau of Investigations, has filed a $250 million defamation lawsuit against "The Atlantic," claiming an article titled ”The FBI Director is MIA,” contained false and defamatory statements published ... read more

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a ... read more

On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports. ... read more

I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth. ... read more

Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use ... read more

Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting ... read more

Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired ... read more

This story was originally published on sister site, Modern Retail. David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business. ... read more

Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings ... read more

"UNAIDS Brazil inserts the message of protection into a context where sexuality is already discussed openly," said the group. ... read more

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers. ... read more

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers. ... read more

Meta is planning to cut 10% of its global workforce due to increased investment in AI technologies toward the end of May, according to a recent report by Reuters. ... read more

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads. ... read more

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads. ... read more

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16. ... read more

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16. ... read more

TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments. ... read more

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. ... read more

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think ... read more

Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again. ... read more

Kreisau Group, which developed the app EyesUp, and Kassandra Rosado, who created the Facebook group "ICE Sightings -- Chicagoland," will likely prove the Trump administration violated the 1st Amendment, a federal judge ruled. ... read more

Legacy TV network-based media companies continue to use their network-owned ad time to promote their still-young streaming platforms - with $221.5 million in media value vs. $203.1 million a year ago. ... read more

Two TED sessions made this "truth" clear: Today, truth is harder to define, harder to agree on, and harder to maintain as a shared construct. ... read more

The just-published report -- the first in a planned series of ongoing studies -- also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna O'Connell. ... read more

TransPerfect has acquired Studio Emme SpA, an audiovisual post-production and dubbing facility based in Rome, Pulse2 reports. Studio Emme will operate as part of TransPerfect Media. The purchase will add to TransPerfect’s network of studios ... read more

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is likely to ... read more

Predictive betting sites should not be mistaken for news or News.2.0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the ... read more

Magnite has formed a partnership with AMC Global Media to bring to bring the broadcaster’s linear television inventory into programmatic buying, PPC Land reports. The announcement, which arrives at the opening of the 2026-27 upfront ... read more

WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.    The agency’s remit includes media strategy, planning, and buying for both brands across the market.  ... read more

The death of Sid Krofft on April 10 revived memories of a very different era in kids' TV. ... read more

The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Scott McDonald. The search follows one launched last week to replace ANA CEO Bob Liodice. ... read more

AI agents have driven 88% of organic search traffic volume April - up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure. ... read more

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall. ... read more

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of ... read more