Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are ... read more

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to ... read more

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said ... read more

Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on household-level proxies at best. Consumable is building the ... read more

Artificial intelligence represents the most significant industry shift in two decades of digital evolution, requiring comprehensive workforce preparation that extends beyond professional skills to personal adaptation for fundamentally different career trajectories. “If I have to ... read more

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily ... read more

Gerhart succeeds Jane Geraghty, who earlier this year was appointed Global Chief Executive Officer of WPP Brand & Design while also returning to her role as Global CEO of Landor. ... read more

Beyond her efforts to rebuild Albertsons, Meg Whitman, former CEO of Ebay as well as HP, is also trying to restructure and save its retail media ad business. ... read more

Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed: ... read more

The features, explained as controls during a briefing, become available today globally across Google's Search, Shopping and Performance Max and will soon be available on Demand Gen platforms. ... read more

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow. ... read more

I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had the photo taken with Krysten Ritter (aka Jessica Jones). So ... read more

It's about "identifying where difference can create advantage and engineering that difference into the media system," NA media practice CEO Chrissie Hanson explains about the new position and positioning. ... read more

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Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age of brand advertising ended long ago. Back then, production and distribution barriers limited competition ... read more

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this ... read more

Peacock's "Friday the 13th" prequel series, "Crystal Lake," brings plenty of horror and in the process, takes its rightful place in the "13th" pantheon. ... read more

Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu. ... read more

Getty Images, a major supplier of images to media, plans to file a prepackaged Chapter 11 bankruptcy and take itself private, according to The Hollywood Reporter. This follow Getty’s abandonment of a $3.7 billion merger with Shutterstock, ... read more

Getty Images, a major supplier of images to media, plans to file a prepackaged Chapter 11 bankruptcy and take itself private, according to The Hollywood Reporter. This follow Getty’s abandonment of a $3.7 billion merger with Shutterstock, ... read more

Vice Media has appointed Shannon Washington as president of its creative agency, Virtue Worldwide, Roast Brief reports.  Washington will be tasked with determining the agency’s name and leveraging its connection to the Vice brand. She ... read more

Vice Media has appointed Shannon Washington as president of its creative agency, Virtue Worldwide, Roast Brief reports. Washington will be tasked with determining the agency’s name and leveraging its connection to the Vice brand. She ... read more

Google has opened YouTube to Masthead advertising from gaming operators, CDC Gaming reports. Masthead, which are video advertisement sat the top of YouTube’s homepage, has been allowed for sports betting advertising, but not most other ... read more

The European Commission has debuted a pilot version of its European Repository of political advertisements, Digwatch reports. The Repository is a public platform that will make information about political advertising accessible and transparent to the ... read more

The European Commission has debuted a pilot version of its European Repository of political advertisements, Digwatch reports. The Repository is a public platform that will make information about political advertising accessible and transparent to the ... read more

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid ... read more

Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up 5% ... read more

Even the annual report is brand copy now as far as the LLMs are concerned. They don’t separate the ad campaign from the investor documents. Put a question about a retailer to one of them ... read more

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop. Shopping small Justice Department’s press pool probe, TV’s diversity backslide and more ... read more

Brands can’t tell ChatGPT how to talk about their products. One of the things they can do, however, is invest in more branded content, on their website or elsewhere, in an effort to give the ... read more

To "design for the present," Epic Games CEO Tim Sweeney said the Fortnite maker is pivoting to prioritize the use of AI. ... read more

Bumble - the app where women send the first message to match - has been acquired by new owner Ithaca Holdings for $1.3 billion and will soon become a private company. ... read more

Bumble has been acquired by new owner Ithaca Holdings for $1.3 billion, and will soon become a private company. ... read more

Facebook is inviting users to "fine-tune" their experience by directing its algorithms with written prompts related to which content they most want to see on their Feed and Reels pages. ... read more

Two billion people now use AI platforms regularly, up from a negligible base just a few years ago. For brands, the implications reach across paid media, owned content, and earned media simultaneously. That is precisely ... read more

WASHINGTON, DC — Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty is all about ... read more

The advocacy group's new ad calls out JD Vance's tone-deafness about the economy and says Trump Republicans think Americans "are just a bunch of whiners and complainers." ... read more

The Smut Stash, disguised as a steamy romance novel, has a secret compartment made to hold two 50mL bottles of Fireball Torch'd Vanilla. ... read more

TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking tutorials, dance routines and questionable life advice. Now it wants to make sure advertisers get something ... read more

Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI models. ... read more

"Such a massive penalty would cause legitimate businesses to flee New Mexico in droves and would run roughshod over a host of constitutional protections," Meta argued in papers filed late last week with Santa Fe ... read more

The Kremlin in Moscow is investigating how much financial loss Yandex - which supports AI and search in Russia - incurred after last week's drone attack on three of its data centers. One is used ... read more

Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them. ... read more

This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels ... read more

Two California residents have filed a privacy lawsuit against Google and United Parcel Service over a feature that enables people to track package deliveries from a box on a Google search page. ... read more

Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a revised forecast from Emarketer released today. ... read more

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade ... read more

Meta has debuted "Muse Wonder," an artificial intelligence (AI) model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond its online ad business, ... read more

"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different investment dynamics: urgency to spend on marketing to protect and grow revenue, and more measured investments to ... read more

In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain in the period. ... read more

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and ... read more

A new NBC sitcom revives memories of the era when the networks churned out dozens of shows each season and most of them never reached a second season or even a second month. ... read more

Publicis Groupe is skipping the CMO and pitching directly to CEOs worried about staying ahead of AI and shifting consumer habits, according to the French agency group’s chairman and CEO Arthur Sadoun. “We are increasingly ... read more

The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily declined to provide press pool coverage of the Trump press conference and other coverage, according to reports. ... read more

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers. The immediate goal is subscriber growth, while CNN ... read more

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The post Meet Starling, The ... read more

For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in ... read more

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an ... read more

Skydance has moved executives from Paramount and Warner Bros. to oversee sales -- both international and domestic -- of the Paramount and Warner Bros. Discovery television library, Media Player News reports. David Decker, the president of content ... read more

Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the flexibility to use audiences as a starting point, ... read more

Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick ... read more

Norway’s Data Protection Authority, Datatilsynet, has hit a Microsoft-owned advertising company, Xandr, with a $9.6 million fine for sharing sensitive data on Grindr users. The fine -- the largest ever imposed by the authority -- ... read more

Ian Buck and Yotem Dor have been working together for at least the last 15 years, but for the most recent three years, have operated a two-man independent agency they dubbed BaD Mktg. Working with ... read more

Subscribe: Apple Podcasts • Spotify There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become ... read more

Advertising Week New York offered two different approaches to publicity. Some executives preferred to discuss Apple’s latest ad-targeting restrictions without putting their names to the conversation. Meanwhile, Zeta Global spent the week issuing announcements, opening ... read more

Podcasts aren’t just for the commute anymore. Some have become something families watch together on the big screen, something that competes with Netflix for attention after dinner, and something that increasingly rewards creators who ditch ... read more

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the causality backward. The customer doesn’t owe the brand loyalty. The brand has to earn it first. “You ... read more

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people occasionally want more information than a rectangle with a catchy slogan can provide. Worse, some consumers ... read more

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach audiences who may never have owned a radio, much less experienced the peculiar pleasure of ... read more

Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw. ... read more

The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals. ... read more

The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals. ... read more

Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform. ... read more

Advertisers will gain a chip next year built for for cloud infrastructures and AI inference, but downstream will offer efficiencies such as processing 40% more AI data using the same amount of electricity. ... read more

Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth." ... read more

A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person space is limited. RSVP by Tuesday Oct. 13 by contacting krichey@thearf.org. ... read more

Some high-producing creators have moved to Netflix on a non-exclusive basis. YouTube execs warned they could receive less promotion or lose their brand deals, according to reports. ... read more

Washington's wiretap law didn't prohibit a Seattle hospital from automatically transmitting data about users' search activity to Meta via embedded analytics code. ... read more

The newly formed Skydance Inc. now encompasses a portfolio of major streaming platforms, including Paramount+, HBO Max, Pluto TV and discovery+. ... read more

The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more ... read more

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products. ... read more

"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn. ... read more

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? ... read more

Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was ... read more

Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on Discovery Channel that celebrated the United States of Gluttony. ... read more

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform.  The strategic rationale is clear: Foursquare ... read more

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared ... read more

Many publishers execs say — despite the hype — agentic media buying remains a test-and-learn proposition, rather than a proven source of returns. That caution was clear in Digiday’s conversations with publishers at Advertising Week ... read more

More media planners, creative strategists and CMOs are basing marketing decisions on insights gleaned from the behavior of synthetic consumers. The latest example comes courtesy of Goodway Group, which has struck a deal with data ... read more

At least one CEO wants to talk about advertising. PepsiCo’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe. ... read more

Universities are beginning to formalize the creator economy  In the past year, Arizona State launched a BA in content creation, Stanford introduced a graduate course called Mastering the Creator Economy, and Syracuse opened he Center ... read more

The online ad industry has been burned by Apple before, and it’s feeling the heat again.  Its latest software update cut off some of the biggest companies that track people across the web to target ... read more

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms of advertising. The other keeps it as a distinct vertical defined by first-party ... read more

The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, ... read more

The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, ... read more

Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early ... read more

Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early ... read more

A coalition of labor unions and nonprofit groups have filed a petition with the Federal Communications Commission, challenging the FCC’s recent repeal of its long-time rule that limited consolidation among television broadcasters, Common Dreams reports. ... read more

FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands ... read more

FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands ... read more