Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company's ongoing investment in subscription models. ... read more

LAS VEGAS – If the news landscape feels like an all-you-can eat buffet with cable podcasts, newsletters, influencers and social feeds stacked high, this is not your imagination. Guy Griggs, senior vice president of ad ... read more

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not ... read more

As part of the recognition the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations. ... read more

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according ... read more

Virginia will require that social-media platforms limit usage by minors to one hour per day unless a parent or guardian increases the time, Attorney General Jay Jones announced on Monday, WRIC reports. Jones said his ... read more

X suffered a widespread outage on Monday, leaving users unable to access the platform, Fox News reports. Complaints peaked around 8:40 a.m., ET, hitting 41,000, according to Downdetector. But reports starting coming in earlier this morning. ... read more

Anderson Cooper is leaving "60 Minutes" at a time of turmoil for CBS News, Associated Press reports. The media pundit announced on Monday that he will depart, but will continue his role at CNN.  “For nearly ... read more

"CIA" premieres Monday, February 23 on CBS and "M.I.A." just announced a spring premiere date of May 7 on Peacock. ... read more

Broadcast and cable rose month-to-month, while live, legacy TV networks and streaming platforms continued their share trends, respectively, of overall decline and ascending year-over-year, according to Nielsen's Total TV/Streaming Snapshot. ... read more

How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO ... read more

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March ... read more

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — ... read more

Subscribe: Apple Podcasts • Spotify The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday. Here’s what we know so far: ... read more

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how ... read more

The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on the Nasdaq crystallized a shift ... read more

If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not just impressions. ... read more

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and ... read more

Editor Ken Fisher calls the incident a "serious failure of our standards." ... read more

PALM SPRINGS, CALIF. — Marketers and agencies are still just scratching the surface when it comes to understanding how generative artificial intelligence tools like large language models are changing the way brands develop their content ... read more

As the advertising industry grapples with signal loss and the diminishing reliability of common identity markers, the hunt is on for more durable frameworks to connect with audiences, particularly in the booming connected TV space. ... read more

The appointment is part of a broader restructuring of Attivo's U.S. leadership team. The firm also said it would be unveiling soon a new media network that will fall within Savic's purview. ... read more

Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Beavis. ... read more

The tech industry group NetChoice is weighing in against Texas Attorney General Ken Paxton in his lawsuit against Yelp over warning labels the review site placed on "crisis pregnancy centers." ... read more

LAS VEGAS – At CES 2026, Walt Disney Co. showcased a growing push to modernize advertising workflows by combining advanced technology with its storytelling heritage. Alex Combs, vice president of product management, advertising platforms at ... read more

Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes. ... read more

The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out. ... read more

Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens' data. ... read more

Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens' data. ... read more

In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees due to rising ad revenue. ... read more

OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying. ... read more

ChatGPT told me, in plain language, that Sora 2 "makes reality optional at scale"-that it's "a solvent that dissolves trust quietly." ... read more

Warner Bros. spent $30 million to $45 million for "Heights" in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million. ... read more

The West Virginia Senate has passed a bill that would prevent state agencies from using media reliability and bias monitors or advertising firms that use them. SB 531 is similar in intent to efforts in ... read more

Ocean State Media, Rhode Island’s PBS has acquired WVEI (FM) from Audacy, Radio World reports. The merger entailed moving the FM station to PBS studios and enhancing that facility. The FM signal now covers the ... read more

The first advertisers on ChatGPT have one thing in common: They all target the “aspirational thinker,” and  none are discount-only impulse buys or built around shock value, Tom’s Guide writes. The early advertisers include Adobe, Audible, ... read more

Philadelphians who caught Sunday night's "Simpsons" on Fox got the surprise of a lifetime. ... read more

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce. ... read more

Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with ... read more

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either.  AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly ... read more

As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) ... read more

Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a ... read more

One social media user called it "the quiet rollout of a national surveillance regime," while another joked " 'surveillance state' but make it adorable." ... read more

LAS VEGAS – Contextual signals are becoming central to how connected TV inventory is bought and sold, as advertisers look for relevance at scale without relying on user identifiers. Ryan Kenney, svp of revenue for ... read more

While live shopping has long dominated Asian markets, its adoption in the United States has hinged less on functionality and more on the depth of viewer connection. As platforms integrate retail capabilities directly into video ... read more

The retail industry has seen rapid change over the past year, particularly around in-store media, as falling technology costs and margin pressure elsewhere push retailers to rethink where growth comes from, according to Ben Reynolds, ... read more

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good ... read more

Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning, designed to tackle complex math, science and logic challenges. Advertisers and agencies can use it to solve questions related to media ... read more

Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning, designed to tackle complex math, science and logic challenges. Advertisers and agencies can use it to solve questions related to media ... read more

LinkedIn has announced a new premium on-platform subscription hub designed to provide SMBs with perks and tools specific to their needs when seeking clients, proving credibility, hiring new employees and more. ... read more

Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times." ... read more

Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times." ... read more

A federal appeals court on Friday upheld Oracle's $115 million settlement of a class-action privacy lawsuit over the alleged collection and sale of web users' data. ... read more

The company spends an estimated $120 million on measured media annually. The incumbent was Dentsu. ... read more

Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. In a year already defined by global sports tentpoles, as well as an upcoming, high-profile midterm ... read more

Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes. ... read more

The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues to a federal appellate court. ... read more

Roughly 70% of agency leaders admit that their current business model and organizational structure won't survive the next 24 months. ... read more

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool. ... read more

Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own ... read more

The fresh-food salad company operates 280 locations in the U.S. ... read more

The company said that it expects no more than 1% growth annually for the foreseeable future as it puts together a revised strategy-to be revealed in the next few months-to accelerate growth. ... read more

"Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers," notes Founder-CEO George Popstefanov. ... read more

New leader rejects a corporate split while navigating sluggish volumes, price pressure, and a tougher landscape for packaged goods. ... read more

The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook’s Sheryl Sandberg and ... read more

CBS News is considering new headcount reductions that could total at least 15% of current staff, Variety reports. The move would occur as Bari Weiss, editor in chief, attempts to refocus the news division on streaming video ... read more

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million. ... read more

Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on U.S. public television. ... read more

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. ... read more

Salad chain Sweetgreen has named Wpromote as its paid media agency of record, Marketing Dive reports. The brand recently hired Zipporah Allen as chief commercial officer. Allen, who worked with Wpromote while at Strava, seeks ... read more

Pinterest is forecasting lower-than-expected Q1 revenue as it faces competition from TikTok and Meta, and its shares have fallen, Reuters reports. The company is working on AI strategies to attract advertisers, and hopes to ... read more

It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads ... read more

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. ... read more

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Love At First Bid appeared first on AdExchanger. ... read more

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and ... read more

The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch ... read more

In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.  Haley Kalil, aka Haley Baylee, wants to ... read more

Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation. There were more activations ... read more

At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar ... read more

Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restructure ... read more

This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies ... read more

Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million. ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of ... read more

Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. ... read more

As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. ... read more

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's terms of service or the ... read more

Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help the city gear up and keep track of the action. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

Rating information, crucial for brand safety, is often missing from FAST programming. ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026. ... read more

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past ... read more

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. ... read more