Luma AI launched a complete ad system that its COO envisions will tie into DSPs and supply-side platforms to buy and place ads in the future. ... read more

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and ... read more

OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients’ inboxes just ... read more

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest ... read more

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm ... read more

CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers. ... read more

The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies. ... read more

Amazon wrote the first chapter of retail media, but Meta is writing the next one, Retail TouchPoints reports. Partnerships with such retailers as Kroger, Walmart and Best Buy are changing retail media execution. The second ... read more

Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare. ... read more

It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign ... read more

Elon Musk testified on Wednesday that he did not realize social media posts he wrote in 2022 prompted some Twitter shareholders to think he could be backing out of his proposed purchase of the social ... read more

By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred years. ... read more

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. ... read more

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The ... read more

Using large language models for ranking is a future bet, not a current reality at Meta.  The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San ... read more

This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical. The GEO gold rush Yahoo ... read more

This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth ... read more

While Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest.     However, that legacy is valued by some more than ... read more

Will the prized HBO brand name remain in its longtime consumer-facing position? This may seen like a rerun to some. Is it better than the 'Paramount' brand name? ... read more

"The original clip of Chris Kempczinski tasting the Big Arch has already been viewed more than 4.5 million times, with parody videos and commentary pushing the wider trend well into the tens of millions," according ... read more

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI. ... read more

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI. ... read more

AI model Claude has been accused of coaching a man on how to commit suicide, assisting in the capture of Venezuelan President Nicolas Maduro, and playing a role in the precision attacks on Iran. ... read more

The vacation mindset is a spending mindset. New research from United Airlines’ Kinective Media and Marriott Media reveals that the vast majority of travelers make purchases they never planned on while in transit or at ... read more

Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to few U.S. users on the Meta AI web browser. ... read more

Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to a limited number of U.S. users on the Meta AI web browser. ... read more

The Trump administration is urging a federal judge to throw out a lawsuit by ICEBlock creator Joshua Aaron, who accused government officials of coercing Apple into removing the app from its marketplace. ... read more

The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many golf greats including Nelly Korda, Rory McIlroy, Scottie Scheffler, Tiger Woods, ... read more

You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

It's a partially new role, succeeding former Chief Data Officer Michael Bregman, who left to become Chief Digital and Analytics Officer of Subway. ... read more

LAS VEGAS – For all the precision lavished on ecommerce pixels, the physical store remains retail media’s great shrug. Speaking with David Kaplan at CES 2026, Michele Roney, executive vp of retailer CX at Mars ... read more

With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market. ... read more

The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note says. ... read more

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon ... read more

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out. ... read more

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360. ... read more

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social ... read more

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year. ... read more

Yahoo has sold Engadget, its tech news website, to Static Media, The Verge reports. “This move reflects Yahoo’s focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial ... read more

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that. ... read more

News Corp. has signed a deal with Meta that will allow the parent company of Facebook and Instagram’s to scrape News Corp’s U.S. and U.K. content to train its artificial-intelligence products. The deal is worth up ... read more

Bloomberg clients can now customize their subscriptions to Bloomberg’s Real-Time News Feeds to focus on news about companies, securities and global macro themes, Markets Media reports. This is being done with “tickerized” versions of the ... read more

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The big TV companies just might find a use for their legacy cable networks that could prove to be valuable. ... read more

The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development. ... read more

She will co-lead the group's global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her previous position at VML. ... read more

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and ... read more

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade ... read more

Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole.  Google Ads began phasing out credit and debit cards a year ago. But ... read more

Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking ... read more

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future ... read more

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President ... read more

CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an ... read more

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy ... read more

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say. ... read more

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online. ... read more

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree launched an AI-powered virtual healthcare brand representative built with a compliance-based ... read more

Pinterest has announced a billion-dollar investment from Elliott Investment Management, a firm that has chosen to expand its initial 2022 investment in the social media company as it doubles down on AI adoption. ... read more

Ninety-three percent of those polled in a new Net Conversion survey report changing their approach to spending in the past six months, which the agency concludes signals a "new normal defined by intentionality." ... read more

Ticketing platform PlayOn Sports, which sells tickets to school events, has agreed to pay a $1.1 million fine for allegedly violating California's privacy law. ... read more

LAS VEGAS — While artificial intelligence is supposed to simplify all kinds of processes, the relative newness of agencies’ AI embrace is still complicating enterprise partnership negotiations, particularly when it comes to structuring contracts around ... read more

Brands routinely block entire news or music categories despite content variation within those genres, missing advertising opportunities that artificial intelligence can identify through granular scene-level analysis rather than broad categorical exclusions. “Many brands just block ... read more

The Supreme Court turned away computer scientist Stephen Thaler, who wanted to copyright the picture "A Recent Entrance to Paradise," which was produced by a generative artificial intelligence platform he developed. ... read more

PALM SPRINGS, CALIF. – The advertising industry’s rush to embrace AI-generated creative may be outpacing its understanding of how audiences actually receive it. New research suggests ad executives are misreading their own consumers – and ... read more

Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. ... read more

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions. ... read more

Marketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers felt very aligned with their company's finance team, while 26.7% felt ... read more

Spoiler alert: It doesn't have anything to do with our brains slowing down or lower information literacy rates. ... read more

The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace. ... read more

That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models. ... read more

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on ... read more

Hofstetter has been with the Publicis-owned company for six years, and before that was president of Comscore and Dentsu's CEO 360i. ... read more

As Sinclair, Scripps, Gray and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment picture of the legacy TV-media ecosystem. ... read more

TikTok has doubled the number of people using it since 2021, Pew Research Center reports. The social channel now draws 37% of U.S. adults. This includes 44% of people ages 30 to 49, 30% of ... read more

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on ... read more

The Omaha World-Herald is closing its local printing operation at the end of this month, and like several other Nebraska newspapers, will be printed in Des Moines, Iowa, Nebraska Public Media reports. Nathan Bekke, president and interim ... read more

Media Do International, Inc., is acquiring Seven Seas Entertainment, Inc., reportedly one of the largest independently owned manga publishers in the English-language market, for $80 million, Publishers Weekly reports. Sales at Seven Seas had hit ... read more

ABC is creating an all-detective Tuesday with the arrival of a new addition to its growing stable of self-styled sleuths. ... read more

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s ... read more

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had ... read more

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.  In the midst of scale and promises of AI-enabled tech efficiencies, BBDO ... read more

Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message Read More Earlier this week, Criteo confirmed it is the ... read more

Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating ... read more

This story was originally published on sister site, Modern Retail. A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. ... read more

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for free. LLM developers like ... read more

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and Instagram — ... read more

The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 16 at the Javits Center in New York. ... read more

SAN JUAN, PUERTO RICO – At the Beet Retreat San Juan, Suvadip Choudhury, head of television partnerships at Alliant, delivered a reality check to the TV ad business. Yes, we have more data than ever. ... read more

Retail media is breaking out of the digital shopping aisle. For years, the category has been synonymous with sponsored product listings and banner ads on a retailer’s own website or app. Now, however, the strategy ... read more

PALM SPRINGS, CALIF. – Sean Crawford, managing director of SMG North America, has a simple message for brands chasing the next shiny thing: most shoppers are still, very literally, shopping. “I think in store for ... read more

For the first time in NPR's 50-year-history, the NPR letters in its logo will be replaced with "HOW" and "WHY" to illustrate citizens' right and need to be curious. ... read more

"This sweeping ban would unnecessarily disrupt data practices that allow companies to reach consumers with relevant content and advertising," the ANA, 4As and others write in a veto request. ... read more

Creators are feeling deceived by Instagram's "Shop the Look" AI-powered shopping test, after low-quality versions of products featured in their videos were recommended to users. ... read more

In an effort to cut down on hashtags and improve transparency, X has announced the integration of "Paid Partnership" labels on posts from creators involved with in-feed advertisements. ... read more

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group. ... read more

Previously, Cate Evans served at Havas Media as senior vice president-group strategy director. Earlier she held posts at OMD and UM. ... read more