Should identity infrastructure move server-side? Plus: The “dead internet theory” hardly seems like a theory anymore. The post The Server-Side Escape Plan; A Lament For The Dead Internet appeared first on AdExchanger. ... read more

This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships. The midterms ... read more

This story originally published on sister site, Modern Retail. One prominent retailer recently made a change to executive payouts, highlighting how much the industry’s priorities have shifted in recent years.  Earlier this month, Reuters published ... read more

Political campaigns are taking a page out of the brand marketing playbook for the upcoming midterms, hiring creators to reach voters across an increasingly disjointed media marketplace. This year’s midterms, political organizations campaigns and related ... read more

The Times of London has spent years behind a hard paywall and with roughly 680,000 loyal digital subscribers, it has little reason to regret it. Now it wants the readers who’d pay for a single ... read more

Microsoft generated $10 billion from its commercial arrangements with OpenAI - nearly 11% of the company's total quarterly revenue of $92.3 billion. ... read more

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year before. And that’s practically all from advertising. YouTube Ads cleared $11.2 billion, ... read more

As consumers show increasing interest in social-media microdramas, YouTube is prioritizing "serialized storytelling" by providing new monetization options for its episodic Shorts content. ... read more

Traditional news channels surged on YouTube in September, driven by midterm election coverage and the White House ban of several media outlets,StreamTV Insider reports. . Increases of 20% or more were experienced by CNN, ABC News, ... read more

Observers are speculating that MS Now and the traditional NBC News division will reunite after NBCUniversal has separated from Comcast, Cord Cutter News reports. This follows the splitting off of Versant as a standalone public company and ... read more

Google's ad revenue fell short of analyst expectations after its parent company Alphabet reported $127.6 billion in sales during the Q3 earnings call. ... read more

Life magazine is back. The iconic publication founded in 1936 by Henry Luce will reappear next month as a quarterly print magazine almost 20 years after its last version folded, The New York Times reports. Model and entrepreneur ... read more

Journalism’s share of AI citations has declined by 5% to 22%, down from 27% in May, according to Muck Rack’s October study, What Is AI Reading?, Unite.AI reports. In contrast, third-party and brand content have ... read more

South Korea's media and telecom regulator also ordered the tech giants to overhaul their app-store payment policies and review procedures. ... read more

Among a host of new restrictions, the law prohibits chatbots from suggesting they are alive or "experience human emotions" when responding to prompts by minors. ... read more

Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes because they owned identity, inventory, and measurement inside a single ecosystem. A new coalition approach is bringing that ... read more

Twenty years ago, online video was still a novelty, programmatic advertising was in its infancy and the idea that Walmart would become a major player in the media business might have earned someone a concerned ... read more

Class members who submitted claims are expected to receive around $12 per claim. ... read more

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ... read more

She replaces Jack Hennessy, who left SCC a couple of months ago. Wetters was with Spark Foundry for nearly 11 years. ... read more

Thirty-second spots are estimated to be fetching $550,000 each, according to analysts at Guggenheim Securities, who estimate a seven-game series could generate as much as $373 million in total ad sales. ... read more

Nicola Mendelsohn, head of global business group, Meta, has been elevated to the role of Vice Chair. Mendelsohn joined the Ad Council Board of Directors in 2023, and the executive committee in 2024 ... read more

Investors weren't pleased and sent S4 shares down nearly 19% in midday trading on the London Stock Exchange. ... read more

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the original, but it’s not wrong. One such agency is Marketbridge, a 35-year-old B2B marketing ... read more

In Comscore's 'Score Report,' cable TV follows broadcast for ad exposure time at 34.5%, with streaming at 22.3%. Fox Corp. has highest share of ad exposure among ownership of platforms at 10.5%. ... read more

The NFL is a huge draw, with overall sign-ups across the services up 11.2% in September vs. the previous March-August period. ... read more

The success of this new "Baywatch" will depend, at least in part, on how people feel about the old one, which ceased making new episodes in 2001. ... read more

The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange ... read more

Poison Tasters Agentic search traffic raises fundamental new questions for first-party data and content owners, but this is one of the biggest: Should a site allow agents to freely peruse its media or should it ... read more

“Be somewhere else.” That’s the text on the single post that lives on Lush’s TikTok account. To its 344,900 followers, the beauty brand’s TikTok is practically a ghost town. It’s been that way for years. ... read more

DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences. The commercial shift is beginning to show up in the numbers. Direct social-only briefs ... read more

On Oct. 15, the U.S. Small Business Administration (SBA) issued the nation’s first small business classification guidance for content creators. This comes just a few months after the organization, which helps Americans build and scale ... read more

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising. Category conflict Instagram’s IGTV redo, Netflix’s anatomy of a fall and more Category conflict Connected TV ... read more

This piece was first published by Digiday sibling Glossy. During this summer’s World Cup, fashion brands and the tournament’s stars launched a flurry of collaborations. The motivation was obvious: It’s the world’s biggest sports event, ... read more

Apple’s latest crackdown on identity resolution has accelerated efforts among publishers and ad tech companies to move advertising infrastructure beyond the browser, although questions remain over whether the industry’s preferred response will provide a lasting ... read more

Political ad spending for the  midterm elections is projected to reach $11.21 billion, more than the entire 2024 presidential total with a week to go, AdImpact reports, according to KGW8. This year’s midterm spend is expected ... read more

Skydance is offering voluntary buyouts to some employees as it seeks to streamline operations in the aftermath of its $110 billion acquisition of Warner Bros. Discovery, Reuters reports based on a memo to staff. The ... read more

The E. W. Scripps Company initiated a new round of layoffs and buyout offers on Tuesday in an effort to reduce debt, The Desk reports. The job reductions are affecting nearly all Scripps-owned stations throughout the country. ... read more

NBC News has hired Kevin Delaney, to lead its digital content and subscription strategy in a newly created slot, The Wrap reports. Delaney, who in his most recent role was editor in chief of The San ... read more

Alfonso Ribeiro fronts a campaign that promises to give dogs a retro twist for the holiday card. ... read more

Nvidia pledged $3 billion to partner with Meta and "expand their work on Muse and the Muse family of models to improve inference and training performance." ... read more

Nvidia pledged $3 billion to partner with Meta and "expand their work on Muse and the Muse family of models to improve inference and training performance." ... read more

The longtime director of Meta's Superintelligence Labs division Rohit Patel has announced he is leaving to focus on his startup Ndoc, which aims to provide businesses and consumers with an AI-powered office suite. ... read more

In an essay, Trade Desk CEO Jeff Green warned that a tech giant "oligopoly" threatens independent journalism, premium media and the free exchange of human ideas, unless there is a major shift in how ad ... read more

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t ... read more

"Because Plaintiff was told in plain terms how her data would be handled and used ChatGPT anyway, she consented, and that consent defeats each of her claims," OpenAI says. ... read more

A federal appellate court has reinstated a privacy lawsuit against the eye care company Eyemart Express, which allegedly transmitted information about website visitors' searches and glasses' prescriptions to Meta via tracking software. ... read more

Objectively comparing existential angst through the years, each generation has had their fair share of cataclysmic things to worry about. ... read more

Many patients are worried that free ad-sponsored AI tools could produce biased answers about health. ... read more

WASHINGTON, DC — Loyalty marketing has moved well past points and redemption catalogs. The practitioners running these programs are now influencing business strategy at the highest levels, bringing customer intelligence into decisions that once belonged ... read more

The cliché  about AI tools is worth repeating: the output is only as good as the context fed into them. That gap between capability and reliability is what GWI’s new research puts a number on. ... read more

Or should that be the subterfuge of anatomy? Either way, the quants are in and Trump's "ass" count is ascending. So are other body parts. ... read more

Fifty-four percent of Americans believe at least one of three false election claims heading into the midterm elections. "Pink Slime" sites and Russian influence campaigns are cited. ... read more

The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social ... read more

Based on real data from Anthropic's IPO filing, ad spending by the major frontier AI models could already be as much as $5 billion. At least, that's what AI models project. ... read more

Ten Norway media groups have taken legal action against Meta, seeking to block implementation of its new media terms, which give the social giant the right to collect their articles and videos and use them ... read more

Four powerhouse founders combined their talent to launch a company based on AI aimed at making creative for the ad industry with dramatic effects. The co-founders aim to make the process easier. ... read more

The system is designed to take advertisers from a simple idea to a finished high-end video or creative asset on a single canvas and simplify complex ad production. For media buyers, this bridges the gap ... read more

Content discovery has moved away from the channels controlled by publishers and their audiences. People just don’t go to websites like they used to, which has some media industry insiders declaring that the pageview era ... read more

For its now year-long effort, Disney is going further in branding expansion for the Super Bowl, looking to air multiple different simulcasts of the live game on Disney+, ESPN2, NFL Network and ESPNU. ... read more

Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets. The post This Startup Makes Sure That AI Tools ... read more

The franchise company, which has nearly 650 locations nationwide, is trying to broaden its image beyond tanning by promoting its wellness offerings, and it has chosen the Dallas-based media agency to support that growth strategy. ... read more

Matthew Perry is remembered fondly in Netflix's new three-part, three-hour documentary "The One About Matthew Perry," premiering Tuesday. ... read more

Without a clear path to support advertisers, Anthropic will beat OpenAI to the public markets. The company also will take the biggest financial risk when it comes to setting the valuation benchmark on Wall Street ... read more

Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the ... read more

The White House has been hit with another lawsuit challenging its drive to revoke the press credentials of Politico, CNN and MS Now journalists, Politico reports. Filed by the Knight First Amendment Institute and Yale Law School’s ... read more

Advertisers' average streaming TV ad conversion rate was 3.49% in a 30-brand sample with a 14-day outcome window, vs. an average 0.69% on linear TV buys. ... read more

Impressions, reach and clicks are losing their dominance with media and advertisers as the prediction economy rises in importance, Databricks writes in an analysis. Advantage is based on knowing “what an audience will want before ... read more

Soon, the new media company that plans to publish entertaining tech documentaries every week, has signed with the talent agency CAA for representation, The Hollywood Reporter writes. Soon was founded by Patrick McGuire, former vice ... read more

NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you? The post NBCU Gets FreeWheel In The Split; Instacart Is In Stock ... read more

Claude won’t be carrying ads when Anthropic goes public. Plenty of them will be carrying Claude.  The paperwork (S-1 document) the AI company filed with U.S. regulators before its stock market listing shows its advertising ... read more

Stagwell’s Freestar acquisition moves the holding company deeper into the business of selling the media its agencies help advertisers buy, with the ⁠deal, announced Oct. 26, bringing its publisher monetization technology and relationships into Stagwell’s ... read more

Subscribe: Apple Podcasts • Spotify Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take them. At least, that’s the sentiment coming from indie agencies as of late.  ... read more

With the U.S. midterm elections approaching, The Hill is adding interactive tools and exclusive election coverage to give readers more reasons to pay for its fledgling subscription business. The political news publisher has rolled out ... read more

Apple has reopened its long-running feud with ad tech over who gets to identify people on its devices and so advertisers can serve them ads. It started when the latest software update for iPhones landed ... read more

Targeting podcasters, comedians and other long-form creators, "Features" allows video uploads up to 90 minutes long. After testing the format in Brazil, Instagram is expanding the test to thousands of creators in the U.S. ... read more

Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence. ... read more

Microsoft has set a Voluntary Exit offer for some employees in Canada, India, the U.K. and the U.S. - the second time it has done so in this year. ... read more

"Unlike a static warning on a product label, these warnings repeatedly interrupt users and block access to protected speech," NetChoice says in its bid to block California's warning label law ... read more

Shoppers worldwide are heading into 2027 with less patience, tighter budgets and increasingly sophisticated ways to avoid paying full price. ... read more

The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single ... read more

Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated ... read more

The filing focuses mainly on the tensions between its high velocity business growth plans and the ethical considerations for society. ... read more

"Meta represents to the public that it detects, blocks, removes, and 'aggressively' combats fraud and scams on its platforms and removes deceptive advertising from its platforms," Rhode Island Attorney General Peter Neronha alleges. ... read more

The Hanukkah-movie tally over the many years that the two cable channels have gone head-to-head in the holiday-movie space is Hallmark 11, Lifetime 1. ... read more

In a recent earnings call, Comcast Corp. co-CEO Michael Cavanagh said he believes a strong connection between YouTube Premium/YouTube TV and Peacock is key. ... read more

Freestar will integrate with Stagwell's media and commerce operations - expanding its owned media portfolio, led by Ben Berentson. The firm will retain its branding, and both CEO Kurt Donnell and Freedman will continue in ... read more

Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the ... read more

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent, buying Freestar, the company that helps the likes of Fortune and Boston Globe Media sell ... read more

After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some ... read more

Here's your chance to make your case. Tell us what you or your organization have done over the past 12 months that demonstrates vision, innovation and industry leadership using media. ... read more

Pinterest expanded its "Programmatic Deals" program Monday, which enables advertisers to buy selected display and video inventory through SSP and DSP partners. ... read more

The policy on child sexual abuse and exploitation has been updated, divided into two, and given a new name, ... read more

"Transaction Matching" from TransUnion launched last week. It uses a technology called "Unknown Shopper" from Fiserv, which supports electronic payments, banking operations, and merchant services to match transactions. It helps to benchmark everything from campaigns ... read more

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign ... read more

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their ... read more

Meta Platforms has postponed enactment of its updated commercial terms by almost a month, from Oct. 30 to Nov. 20, after complaints from competition authorities in the European Union and the U.K., Fashion Network reports. ... read more

Mark Lazarus, chief executive of Versant, has denied speculation that his firm would be taking over the linear television portfolio of Skydance, Cord Cutters News reports. Speaking at the Axios Media Trends Live conference, Lazarus ... read more

Google has revised its privacy policy to state that it may  use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that  it does not personalize ads using data from Gmail, ... read more

Google has revised its privacy policy to state that it may use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that it does not personalize ads using data from ... read more