Roblox has announced new tiered account types for kids and teens under 16 years of age, introducing a unified framework for age-checks, account-level defaults, in-game content ratings, and expanded parental controls. ... read more

A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests ... read more

Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an AI-driven ad market and allow marketers to regain control of their media budgets. ... read more

The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions. ... read more

X is furthering its mission to declutter the home feed, announcing that it has begun to test new recognition tools aimed at boosting monetization revenue opportunities for original content creators over aggregate accounts. ... read more

Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain ... read more

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital ... read more

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable ... read more

The 4th Circuit rejected Virginia's request to allow enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour a day ... read more

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their ... read more

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ... read more

Meta says it will appeal a pair of verdicts in New Mexico and California that awarded plaintiffs hundreds of millions of dollars, Fox Business reports. "We think we have strong grounds on appeal on a number ... read more

Scam artists are targeting consumers with fraudulent investment schemes across Meta platforms, New York Attorney General Letitia James warned in an investor alert, Lohud reports. Scammers are using deceptive ads and “deepfake” technology on Facebook, Instagram ... read more

Economist writers will no longer toil in anonymity, The New York Times  reports. The UK title will this summer start to roll out Economist Play, a feature of its mobile app, that will present shows hosted by ... read more

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. ... read more

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad ... read more

The news, first reported Sunday by 'The Wall Street Journal,' comes months after Omnicom and Interpublic agreed to "ideological" media-buying restrictions to gain FTC approval of their merger. ... read more

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted ... read more

IMDb's Box Office Mojo shows the U.S./Canada movie theater business at $2.18 billion from January-April 13, almost 20% higher vs. 2025 and 2024 and higher than 2023's take ($2.14 billion). ... read more

AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of ... read more

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were ... read more

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons. ... read more

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust." ... read more

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into ... read more

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into ... read more

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on ... read more

Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost ... read more

This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the former, more than a dozen major digital and social players made their pitch ... read more

After years of planning, marketers at major brands are finally ready to kick off their World Cup ad campaigns. Meanwhile, media agency experts are keeping their eyes peeled for a potentially volatile scatter market.  Anchoring ... read more

A third-party scraper economy is emerging beneath the big AI companies, making it harder than ever for publishers to know who is taking their content, let alone stop them. “What’s changed is the separation of ... read more

Whether it was Edie Parker quietly scrubbing every trace of Summer House star Amanda Batula from its website days after she revealed a secret relationship with one of her cast mates, or ABC canceling an ... read more

Independent journalism is structurally viable for the first time. The infrastructure is there. The audiences are there. What’s lagging is business fluency, and journalists are learning it the hard way.  According to CNTI’s latest research, ... read more

The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That ... read more

SAN JUAN, Puerto Rico — The promise of artificial intelligence in advertising has long been one of simplification and speed, a force to unify disparate signals into clear, actionable insights. In practice, however, the technology ... read more

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober. ... read more

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober. ... read more

The carriers say they had the right to a trial by jury before being fined by the FCC. ... read more

According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why. ... read more

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive. ... read more

Net favorability for AI "anything" is sitting at around -20, but nearly 53% of Americans are using AI regularly in their daily lives. ... read more

New research finds a striking gap between what brands say they're spending on retail media, and what they're actually doing. ... read more

A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about ... read more

Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising. ... read more

The integrated marketing push targets key cities and early-career medical pros. ... read more

She succeeds Robyn Freye, who left earlier this year to become president and chief growth officer of CourtAvenue. ... read more

Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In this week's edition I kick off a new series about ... read more

"Lasting transformation requires the right culture and operational mindset," WPP CTO Anne-Isabelle Choueiri states. ... read more

About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes. ... read more

Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that? ... read more

"The Audacity" has a lot going for it, including a great script and story, a diverse cast of characters and dazzling locations. ... read more

Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that? ... read more

Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – ... read more

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ... read more

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Benchmarking appeared first on AdExchanger. ... read more

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? ... read more

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the ... read more

OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout ... read more

The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape ... read more

This story was first published by Digiday sibiling Glossy The Converse Chuck Taylor is one of the most iconic shoes in footwear history, and yet the brand that makes it has been struggling.This is a ... read more

Meta is removing ads posted by attorneys who seek to recruit new clients for social-addiction lawsuits, Gizmodo reports. The ads are being pulled from all of Meta’s platforms. The company suffered two consecutive defeats in ... read more

A federal judge in Washington has ruled that the Pentagon violated his order to restore access for New York Times journalists, The Washington Post reports. In addition, U.S. District Judge Paul L. Friedman said that ... read more

OpenAI expects to  earn $2.5 billion in advertising revenue in 2026 and $100 billion by 2030, Yahoo Finance reports, sourcing Axios. This is based on the assumption that OpenAI’s products will have 2.75 billion users by ... read more

The National Football League is being investigated by the U.S. Justice Department over possible anticompetitive tactics that could be harming consumers, The Wall Street Journal reports. This is happening amid complaints that watching football is too expensive. ... read more

TikTok will invest around $1.2 billion in a new data center in Finland, where it will store the platform's European Union user information separately from China due to global privacy concerns. ... read more

By connecting their Wix websites directly to TikTok for Business, brands are invited to create, manage and optimize ad campaigns in one unified space while receiving ad signals and performance data. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

An injunction banning Perplexity's shopping agent from Amazon is "antithetical to foundational principles of the open internet," the Electronic Frontier Foundation, Mozilla and others argue in a friend-of-the-court brief filed Wednesday with the 9th Circuit. ... read more

An injunction banning Perplexity's shopping agent from Amazon is "antithetical to foundational principles of the open internet," the Electronic Frontier Foundation, Mozilla and others argue in a friend-of-the-court brief filed Wednesday with the 9th Circuit. ... read more

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers. ... read more

Arkansas has asked a federal appeals court to allow enforcement of a law that would prohibit social media platforms from using algorithms or design features that could "cause" a user to commit suicide, buy drugs, ... read more

A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly. ... read more

Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount.  That’s genuinely good ... read more

We will need to look to many fields to find the foundational training that will give our future AI talent the tools for success. ... read more

Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals. ... read more

The mission is to enhance Volkswagen's digital presence as a desirable brand. ... read more

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now. ... read more

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad ... read more

Brands that advertise on all nine streaming platforms contribute 34% of all streaming TV ad spending in the U.S., according to a MediaRadar study, eMarketer reports. This is not a static picture, but an expanding ... read more

Podean, a large independent global agency focused on helping brands expand internationally across marketplaces, acquired Amerge, an Amazon Ads expert. ... read more

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into ... read more

In "Malcolm in the Middle: Life's Still Unfair," the lives of Malcolm and his family are seen 10 years after we last saw them. ... read more

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and ... read more

Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads?  ... read more

As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 ... read more

Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers ... read more

This week’s Media Briefing will dig into the growing alarm among publishers, as execs warn behind closed doors that third-party web scrapers are quietly fueling an AI marketplace they’re largely shut out of. ... read more

Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco ... read more

This story was first published by Digiday sibling Glossy Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the ... read more

Rather than sponsor sports leagues and clubs, advertisers like Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco has been ... read more

American Public Media has launched a digital audio network called Inform Media Network in partnership with 33 local public media stations, Inside Radio reports. StreamGuys, a streaming service, is supplying the technical infrastructure and intelligence platform Magellan ... read more

AMC Networks has rebranded itself as AMC Global Media, effective Wednesday, according to The Hollywood Reporter. AMC hopes  to distinguish itself at a time when TV networks are less important to the strategic priorities of their parent ... read more

"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. ... read more

P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports. ... read more

Paramount President Jeff Shell is departing after whistleblower R.J. Cipriani alleged Shell breached SEC rules by leaking confidential details about a $7.7 billion UFC deal. Paramount executive ... read more

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens. ... read more

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens. ... read more

The Svedphone can only call and text, with no internet access, enabling the user to "do more IRL." ... read more