The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and ... read more

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint ... read more

In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ruled by automation. For some ... read more

Three months into testing ads, OpenAI has significantly changed. An ads manager is now up and running, pricing has come down and ad tech partnerships have been struck. What hasn’t shifted is the pitch to ... read more

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market. The upfront, defined Amazon’s upfront pitch, Roku’s outcomes pitch, ... read more

With year four of the Possible conference in Miami said and done, the time has come to focus on Cannes Lions — a festival that Possible is often compared to, somewhat unfairly. But the conversations ... read more

This story was originally published on sister site, Modern Retail. Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development ... read more

The company also designed and launched measurement capabilities and a landing page with sign-up instructions, video guides and documents to get started. ... read more

James Murdoch, the youngest so of Rupert Murdoch, is in talks to buy Vox Media’s New York magazine and the Vox podcast division, according to sources familiar with the talks, The Wall Street Journal reports. ... read more

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.  Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use ... read more

Meta and CEO Mark Zuckerberg "engaged in one of the most massive infringements of copyrighted materials in history," book publishers and "Presumed Innocent" author Scott Turow allege in a new lawsuit. ... read more

TikTok's "Out of Phone" ad program is expanding to additional real-world placements via a partnership with DOOH media company Vistar Media. ... read more

"Our goal is to make TikTok ubiquitous. There are over two billion 'New Screens' outside of mobile and our goal is to be on all of them," says TikTok's Dan Page ... read more

Third-party measurement and cost-per-action bidding are both in the works at OpenAI, which has now opened its self-serve ads manager to advertisers of all sizes in the U.S. To attract smaller advertisers, it has also ... read more

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch ... read more

Along with new privacy restrictions, the bill will prohibit streaming services from transmitting ads at a higher volume than content. ... read more

Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers plan, buy, create and measure campaigns. ... read more

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to ... read more

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to ... read more

The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA's crossmedia measurement platform Aquila. ... read more

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the first time. ... read more

Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasing them publicly under a new deal. ... read more

This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of "Open Letters" to CMOs. The message: rethink the value you're getting from your big agency ... read more

Rhode Island’s Ocean State Media has launched a more powerful signal at 103.7 WVEI-FM, facilitating consistent statewide coverage, Inside Radio reports. The statewide frequency is designed to replace a patchwork of signals the organization has ... read more

Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. ... read more

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to support advancements in AI. ... read more

Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February. ... read more

Wikipedia’s founder, Jimmy Wales, calls Australia’s social media ban an “unmitigated disaster” that is teaching kids to accept surveillance from tech companies, the Guardian reports. Wales, who founded Wikipedia, in 2001, says many ills of ... read more

Commerce media is expanding and moving toward greater convergence, Beet TV reports from the IAB Connected Commerce Summit. Michael Foulkes, head of customer success, retail media, at Pacvue, said that in the old model, brands  treated social ... read more

The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in ... read more

The pendulum is swinging back to the feed, signaling that the crown of digital video dominance is going to social media. Brand spending on social video is set to outpace media investments on connected TV ... read more

The final installment of one of the greatest TV series ever made is finished and ready to premiere later this year. ... read more

Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is ... read more

The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing ... read more

Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok. The post How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At ... read more

Subscribe: Apple Podcasts • Spotify Talk about a blast from the past. The phrase “brandformance” is becoming popular across the ad industry again as marketers push to once again marry brand and performance marketing. Call ... read more

Yahoo launched a sports business content hub last week, just a few weeks after The Wall Street Journal and its parent company Dow Jones announced they would debut a vertical focused on the sports economy ... read more

The rise of the “agentic era” of the digital media industry has prompted many to pose existential questions about ad tech companies, with experts arguing that they must evolve or die. As a result, many ... read more

This story was first published by Digiday sibling ModernRetail Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to ... read more

What happens when MrBeast isn’t MrBeast anymore, and the hype has died down? It’s the question Colin Rocker found himself asking before inking his first ever investor deal earlier this month with Favikon, a creator ... read more

Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional TV advertising was down 6% to $1.9 billion, with streaming ads 9% higher to $517 million. ... read more

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order ... read more

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end ... read more

Antonio Lucio joins PayPal from HP, where he was executive vice president, chief marketing and corporate affairs officer. ... read more

The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumers' affirmative consent, in order to settle privacy charges brought by the FTC. ... read more

Virginia officials want to immediately enforce a law that would prohibit minors under 16 from accessing social media for more than one hour a day without parental consent. ... read more

Anthropic and OpenAI are forming separate joint ventures with financial institutions in a race to drive more adoption of their AI tools. Blackstone and Goldman Sachs are among the investors. ... read more

The average U.S. user of Google generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does it go - and who gets it? ... read more

NEW YORK — Financial services, telecom, and insurance companies are outpacing traditional consumer packaged goods advertisers in adopting in-store media because they face fewer structural budget and agency relationship challenges when funding new advertising formats. ... read more

The expansion includes adding growth executives to operating segments. ... read more

If AI no longer requires grounding in human-created data, we are not just distorting reality. We are beginning to manufacture it. ... read more

NEW YORK – Commerce media is no longer content to sit quietly beside sponsored search listings and wait for last-click credit. The category is expanding fast, grabbing budget, attention and probably several internal org charts. ... read more

A federal judge has granted preliminary approval to a class-action settlement requiring Google to pay $8.25 million to resolve allegations over data collection from children. ... read more

You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell hot dogs. ... read more

The network also elevated two executives--Maggie Connors and Pat Thistlethwaite--to new North America positions. ... read more

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League ... read more

Painter, who was the CEO of Ascential and who negotiated the sale of Flywheel to Omnicom, had been seen as a rising star integrating commerce, retail, data and AI. ... read more

Pope Leo paid tribute to journalists who have died reporting from combat zones while marking World Press Freedom Day on Sunday, Reuters reports. "Today we celebrate World Press Freedom Day ... unfortunately, this right is ... read more

Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads. ... read more

Why this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business. ... read more

Gray Media has completed the acquisition of 11 local television stations owned by Allen Media Group at a cost of $171 million, TheDesk.net reports. Included are three TV stations that were approved by the Federal Communications in March and another seven ... read more

Roku posted total Q1 revenue of $1.248 billion -- an increase of 22% YoY -- and net income of $85.7 million, compared to a net loss of $27.4 million in Q1 2025, Yahoo Finance reports. ... read more

The film spent a modest $14.3 million on national TV advertising from 3,401 airings, pulling 833.0 million impressions. ... read more

ORLANDO -- In advance of this week's Association of National Advertisers' Advertising Financial Management Conference here I spoke with Ralph Pardo, CEO of Omnicom Media North America and a speaker at the event, about today's ... read more

The BBC news operation will cut up to 2,000 jobs as the BBC seeks to reduce costs by 15%, compared to the 10% announced last month, The Guardian reports. The BBC had announced  a £600 million cost-cutting ... read more

In response to the rumors about reviving "The Apprentice," the "TV Blog" asks: Why bother? ... read more

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and ... read more

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work ... read more

When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black ... read more

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along. The post Pity The Viral Product Hits; GEO Is The New SEO (Derogatory) appeared first on AdExchanger. ... read more

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent ... read more

TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch. This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is ... read more

The introduction of agentic media planning and buying tools has brought programmatic advertising to a crossroads. But efforts to unite the media and ad sector and settle on a way forward are split between two ... read more

Publishers have weathered every digital headache going — ad tech tax, murky supply chains, algorithm whiplash — but there’s a new one that, even in passing, makes jaws tighten: third-party content scraping. For some publishers, ... read more

CEO Ryan Cohen wrote in a letter to shareholders that the GameStop Board unanimously supports his proposal and told the "WSJ" he is prepared to run a proxy fight, taking the offer directly to shareholders. ... read more

The partnership aims to support more personalized experiences for Dick's shoppers -- whom the retailer refers to as "athletes" -- across touchpoints. ... read more

Historical definitions of television are breaking down under the weight of digital video delivery. What was once defined by a physical hardware device and strict broadcast quality standards is now simply any screen where video ... read more

Proving that an ad actually moved the needle – rather than just touched a customer who was already buying – has become a central challenge for retail media networks. Best Buy Ads is betting that ... read more

MIAMI BEACH, FL – Retail media was once the cute little side project of digital advertising, quietly selling sponsored cereal placements and hoping nobody asked too many questions about attribution. Now it has become one ... read more

A case study in how Lina Khan’s theories about competition failed in the real world. ... read more

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eBay is preparing to fend off a takeover bid from game retailer GameStop as it continues to build out its ad and agentic businesses. ... read more

Instagram has altered its core recommendations algorithm, extending its originality guidelines to discourage aggregators from reposting others' content across a wider variety of display formats. ... read more

Reddit's Q1 performance results for 2026 show a continuous surge in its ad revenue, as well as steady user growth and a sizable uptick in the use of the company's AI-powered search engine. ... read more

Reddit's Q1 performance results for 2026 show a continuous surge in its ad revenue, as well as steady user growth and a sizable uptick in the use of the company's AI-powered search engine. ... read more

Meta Platforms is threatening to stop offering Facebook, Instagram and WhatsApp in New Mexico if a judge issues an injunction that would force the company to significantly revise its apps. ... read more

Meta Platforms is threatening to stop offering Facebook, Instagram and WhatsApp in New Mexico if a judge issues an injunction that would force the company to significantly revise its apps. ... read more

Ads will become more important to Apple, as the company builds on the types of devices and services it offers. ... read more

It is time we stop chanting "AI, AI, AI," and start using it to excavate the value we buried under years of bad processes and commodity pricing. ... read more

Digital Content Next, which represents news companies, argues that allowing Amazon to oust Perplexity's Comet browser "will advance, not harm, journalism." ... read more

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent ... read more

OpenAI appears to be getting ready to expand its ads business to Europe.  A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run ... read more

The agency's goal is to drive efficiency and scale, as well as customer growth. ... read more

The fourth-annual Possible is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida ... read more

The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strategy, highlighting its readiness to transition from a research-led organization to a competitive consumer brand that uses standard ad tech to find and convert ... read more

After half a century covering the media marketplace, I thought I had seen every conceivable model for funding ad-supported media buys. Until I met Piyush Puri. ... read more

Wisconsin’s oldest Black newspaper has been placed in an employee benefit trust along with two Black radio stations in an effort to secure independent Black ownership in perpetuity, WMDX reports. The Milwaukee Black Media Trust ... read more

This comes as the FCC makes an unprecedented move to do an early broadcast license review of eight ABC-owned television stations. ... read more

Audio firm Audacy has named two new members to its board of directors: Walker Jacobs, global chief revenue officer and president of U.S. operations at DAZN, and Gabriel Brotman of Soros Fund Management, Country Insider ... read more