By Adobe Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales ... read more

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact consumers and marketers alike. ... read more

The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot up 230% to 3,363 in 2025. ... read more

Statista says "live sports piracy" is the fastest-growing digital piracy segment. ... read more

Building on AI Max's "one-click" experiments late last year, Google unveiled new A/B testing tools for search ads using a demo that took ten clicks to execute. ... read more

How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger. ... read more

Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him world famous. ... read more

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets, adjust bids or make consequential ... read more

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. ... read more

"That cost is warranted where AI use could mislead consumers," an update to the IAB's AI transparency framework states. "However, labeling applied to AI involvement that poses no risk of deception penalizes advertisers without protecting ... read more

Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in ... read more

Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing ... read more

Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators ... read more

This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the industry is still far from agreeing on a standard way to do so. ... read more

This story was originally published on sister site, Modern Retail. Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices. Target received $994 million in pre-tax tariff ... read more

AI media buying tests are expanding to audio. Rochester, N.Y.-based independent media agency Butler/Till and iHeartMedia have been testing the use of AI media buying agents on streaming audio and podcast inventory, Digiday has learned. ... read more

There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers.  Brand ... read more

Most Americans have seen ads that clearly have been created with artificial intelligence, Gallup reports. Of those surveyed, 79% have seen such ads in the last 30 days, and 49% have negative feelings about use ... read more

The media world has received the sad news that Columbia House, the mail order music subscription business and major advertiser, is shutting down, CNN reports. Founded in the 1950s, the brand peaked in the 1980s ... read more

West Virginia’s HD Media is acquiring 25 publications from AIM Media Management, effective Sept. 1, according to the Daily Reporter, of  Indiana. Six publications are part of AIM Media Indiana and 19 from AIM Media Ohio. “We found ... read more

Michigan Stadium, a 107,601-seat facility that turns 100 next year, is taking advertising for the first time, pulling in Coca-Cola, Meijer and Google Gemini as the first three brand sponsors, The Athletic reports. Their logos will ... read more

Amazon is urging a federal appellate court to reconsider a ruling that allowed Perplexity's Comet assistant to continue shopping on Amazon.com, on behalf of users. ... read more

"Social media companies need clearer standards addressing youth-oriented features... as well as potentially misleading health claims and inadequate safety information." ... read more

Marketers that use personal data to set prices should tell consumers about the practice in certain situations, the FTC proposed Wednesday. ... read more

Billboard of a Patron bottle covered with honeybees invites consumers to identify the brand, then go to a website to finish the guessing game. ... read more

Curation doesn't just make the supply chain more honest. It makes it shorter. ... read more

But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to climb, to just under $40 billion. ... read more

CANNES, France – For marketers trying to catch a TikTok trend, timing can be unforgiving. By the time a conventional campaign makes it through meetings, approvals and production, the internet may have moved on to ... read more

CANNES, France — Marketers obsess over moments. Uber’s head of Global Creative Studio thinks that framing misses something essential about how consumers actually move through the world and ultimately decide to connect with ads. “We ... read more

AMENIA, NY – Thirty years after a college term abroad planted a seed in his mind, Jay Sears founded a school-building charity. Now, one of his former colleagues is finally ready to pick up a ... read more

Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found. ... read more

Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The ... read more

I'm publishing them verbatim, because Nielsen had not responded to my questions asking to explain explicitly what they are, how they work and why they are improvements. ... read more

One figure not involved is Bill Cosby -- creator of the original NBC series -- and his name reportedly will not be on the credits of the new Netflix version. ... read more

Consumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior. ... read more

According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to ... read more

OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the ... read more

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be ... read more

Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg ... read more

Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called diVine as a nod to Vine, the influential, though short-lived six-second video app that shaped a chunk ... read more

An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. ... read more

At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building it by hand, every day. The ... read more

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators. Coming up Shorts YouTube’s view-counting change, Twitch’s AI opt-in, Apple TV’s ... read more

A deal has been signed that will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage Taboola Realize performance ad platform, to sell all of its global programmatic ... read more

Disney will provide a comprehensive omnichannel strategy for  pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical companies. Disney has “a ... read more

Live client media buying using an agent-to-agent framework is now being offered, shortening the local media supply chain by letting agents transact more directly with publishers, TV News Check writes. In June,at least eight major ... read more

ESPN founder Bill Rasmussen, has died at age 93 from effects of Parkinson’s Disease, ESPN reports. Rasmussen founded the network in 1979 and proved himself to be a “sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable ... read more

Both roles are part of 4As CEO Justin Thomas-Copeland's ongoing makeover of the organization, refocusing on developing products that bring greater value to its members. ... read more

Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere. ... read more

"Each time an ABC journalist publishes a story or an ABC host interviews a political guest, they must wonder whether that speech might lead the Administration to follow through on its threat of license revocation ... read more

Under the merger, the U.S. business will operate under the BastionBuntin name, establishing Nashville as a key hub for North American operations alongside offices in LA and NY. ... read more

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user ... read more

CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core ... read more

CANNES, France – Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex’s U.S. region, says advertisers need to make measurement part ... read more

CANNES, France — Artificial intelligence has been not-so-quietly reshaping all business activities and that includes the way television advertising is created, bought, sold, and measured. Discovery is one of the areas most impacted within the ... read more

Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful. ... read more

Steven Pinker, author of "How the Mind Works," has repeatedly debunked the link between autism and vaccinations -- but not enough people are listening. ... read more

Doug Lauretano began his advertising career in the early-noughts on the publisher side at titles including Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net ... read more

Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance during the upfront even though it knows it's wrong. Why? ... read more

Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. ... read more

YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media. ... read more

ABC filed a lawsuit against the Federal Communications Commission on Tuesday morning on First Amendment grounds, Variety reports. Disney’s ABC has had several run-ins with the Trump administration over monologues by Jimmy Kimmel and commentary ... read more

O'Donnell, 64, has been a vocal critic of Trump going back decades, and Trump has responded in kind over the years. ... read more

Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violated a California anti-discrimination law by enabling businesses to target ads based on age. ... read more

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and ... read more

The data, covering the month of May, is expected to be the last before Nielsen recalibrates "The Gauge" based on more accurate media universe estimates. ... read more

If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner ... read more

High on the list of notables is Anthony Scaramucci, the founder and managing partner of financial firm Skybridge who briefly served as White House Communications Director during the first Trump administration. ... read more

The ANA found 55% of advertisers believe lack of consistent standards is the top barrier to retail media success, despite record ad spending and growth. ... read more

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked ... read more

Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead ... read more

Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing ... read more

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When a brand is ... read more

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging ... read more

The TV measurement market has compressed several months’ worth of developments into little more than a week, prompting fresh debate over whether the sector is entering its next competitive chapter. Related Insights ... read more

The television industry is in turmoil, with the rapid pace of change keeping media investors and onlookers keeping a close watch, CNBC reports. Cable TV subscriptions have been falling for over a decade, and while streaming ... read more

Morgan & Morgan, an injury law firm that spent $218 million on advertising in 2024, has sued the Florida Bar, claiming  the state ban on use of celebrity images or voices in lawyers’ ads violates the ... read more

Townsquare Media and Midlands Media Group have formed a digital partnership that will provide Midlands with access to Townsquare Ignite, Townsquare’s digital advertising division, Inside Radio reports. Midlands Media Group has built “a highly local ... read more

The New York City Council is investigating the marketing and advertising practices of prediction market platforms, Speaker Julie Menin announced on Wednesday, BKReader reports. The Council sent letters to Kalshi, Polymarket, Coinbase and Gemini Titan, ... read more

What's needed is a true, comprehensive theory of advertising. It must explain why and how an ad can cause a person to change his or her buying behavior. ... read more

Siding against Meta Platforms, a federal judge ruled late last week that former Arkansas Governor Mike Huckabee can proceed with a lawsuit over Facebook ads that made it seem as if he endorsed CBD gummies. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport.  As evidenced at this year’s World Cup, sport’s ability ... read more

CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer ... read more

AMENIA, NY – The advertising industry has spent years building increasingly sophisticated technology to move money, data and impressions around the internet. Unfortunately, much of that technology now appears to have the plumbing efficiency of ... read more

CANNES, France – Perhaps somewhere inside a chatbot near you, artificial intelligence is changing how consumers discover brands. The traditional shopping journey once moved neatly from awareness to consideration to purchase. It was a tidy ... read more

The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company's music distribution platform. ... read more

There has been a growing tug of war between publishers and authors over AI. Anthropic may have just made the whole thing worse -- maybe on purpose? ... read more

Ohio can't yet enforce a law requiring some social platforms to obtain parental consent before allowing minors under 16 to create accounts, a federal appeals court said Monday. ... read more

ARF's DASH TV Universe study identies these homes as "digital-only" households, with no access to traditional pay TV. ... read more

Nearly a decade after it was conceived the Institute for Advertising Ethics has moved beyond education and professional certification into self-regulation, including a new ad incident reporting system. ... read more

Musk's attack on advertisers strikes me as profoundly backwards. The industry shouldn't be intimidated about where it places its money. It should recognize the responsibility that comes with financing much of our digital information ecosystem. ... read more

The system will prioritize ads that match the language that the user's search term matches - one feature that will change. ... read more

The real stars of the E! show are the many brands of spirits and drink mixers that Versant has invited to belly up to the bar. ... read more

Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction. ... read more

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands. ... read more

Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new ... read more

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and ... read more

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine ... read more