CANNES, France — Connected TV was supposed to be the promised land for advertisers – the precision of digital married to the reach of television. Instead, it delivered a sprawling patchwork of publishers, apps, and ... read more

CANNES, France — Artificial intelligence’s appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage. “AI ... read more

Snapchat is rolling out new tools and programs designed to help agency partners manage brands and collaborate with clients on Snap campaigns. ... read more

The World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more

The World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more

Omnicom’s advertising revenue suffered in the second quarter. But that did stop the holding company’s stock from jumping to a one-year high on Wednesday morning as investors digested its plan to sell off parts of ... read more

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If the merger is still in limbo when next year's upfront cycle begins, we'll see advertisers and media buyers do what they always do when facing uncertainty. ... read more

YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok. ... read more

Is Charter - and other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps new types of consumers as well. ... read more

It is difficult to see how this merger will leave consumers with fewer entertainment choices. ... read more

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad ... read more

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. ... read more

Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the ... read more

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI ... read more

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers. Showtime Paramount’s delayed WBD deal, YouTube’s new Peacock deal and more ... read more

The Hollywood Press Association (HFPA) has sued Penske Media, charging that Penske plans to monopolize the awards market and to that end fraudulently acquired the Golden Globes, The Hollywood Reporter reports. The HFPA alleges that Penske leveraged ... read more

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports.  About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. The ... read more

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports. About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. ... read more

CBS News is adding several name journalists to "60 Minutes," including New York Times columnist Ross Douthat as a correspondent and author/documentarian Sebastian Junger as a contributor, The Wall Street Journal reports. The hires are part of Executive Producer ... read more

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more

The company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy. ... read more

Paid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring app - another step in the development of a burgeoning "everything app" ecosystem. ... read more

The organic revenue figure Omnicom reports is based on gross revenue that does not exclude pass-through costs such as those related to principal-based trading, which competitors like Publicis and WPP provide. ... read more

"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more

"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more

CANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t ... read more

CANNES, France – Artificial intelligence may be the hottest guest at every advertising conference, but Dave Taylor isn’t ready to hand it the keys just because it showed up wearing a shiny new algorithm. Speaking ... read more

An Amazon spokesperson explained that the company's AI portfolios evolve based on customer needs - one way that Amazon provides companies, agencies and brands with guidance and migration paths as models advance and others become ... read more

Forget the beer fridge, the brand has rolled out a walk-in "CoolShed"powered by solar panels to ensure your Natural Light is ice cold, "even in a heatwave." ... read more

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.  Case in point: A major beverage ... read more

A Reddit user reported finding hundreds of Claude chats filled with personal information on Google Search after typing an operator code used to find publicly indexed links. ... read more

Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time. ... read more

Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says. ... read more

A New York law requiring social media platforms to confirm users' ages and refrain from recommending content to minors based on their personal data will come into effect early next year. ... read more

By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%). ... read more

CANNES, France – Retail media loves to brag about signals, identity and deterministic data. Brett Wein, vice president and head of food at Walmart Connect, has a simpler pitch: if someone buys groceries every week ... read more

The latest fine from the European Union is one more billion added to a mounting tally that seems to have encouraged additional lawsuits from smaller rivals across Europe. ... read more

CANNES, France — Digital commerce has long been accepted but never truly loved, with 85% of consumers abandoning transactions after product selection due to friction-filled checkout experiences — a persistent failure that agentic commerce is ... read more

CANNES, France – The airport screen showing a tourism ad and the hotel room product sample from a CPG brand might feel like completely different advertising experiences. But, for the consumer walking through that journey, ... read more

Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until then. ... read more

The promo, rolling out in Houston, buys designated drivers a free, non-alcoholic Heineken 0.0 when they designate their "DD' status while booking on OpenTable. ... read more

The number of touchpoints between a consumer first considering a new vehicle and actually purchasing one is shrinking. For brands that have long relied on multiple opportunities to influence buyers throughout an extended decision-making process, ... read more

Like driving by a car accident, it was difficult to look away when coming across President Trump's speech at the White House Correspondents' Association dinner. ... read more

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, ... read more

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating ... read more

Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full ... read more

Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the ... read more

OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it. Two job postings on OpenAI’s career’s page spell out how. A head of scaled ads ... read more

The recent rise of would-be adland challengers, such as OpenAI, and the expected hegemony of the social giant Meta have led to a comparative absence of the name “Google” from headlines in the media landscape ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s 2026 guide to creator marketing, including Duolingo, Ulta and YouTube,” which analyzes the types of campaigns marketers are partnering with influencers on, their top ... read more

One analyst says a key part of the agreement is a "bundling" deal for Peacock on YouTube Premium, giving subscribers Peacock for free. ... read more

InMobi Advertising, part of global technology company InMobi, has launched Frame Attention, an in-app video attention model, across Mobile In-App Video and Connected TV (CTV), Martech Cube reports. The company says the new offering addresses ... read more

Philippines-based artist Elmer Saflor has filed a copyright infringement lawsuit against Memes Apps, Gizmodo reports. The complaint alleges that Memes Apps offered customers a Saflor comic, “Running Away Balloon,” as a template for ads via ... read more

Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns ... read more

Although it commands the largest share of retail media spend, Amazon falls behind Kroger and Instacart in return on investment, according to data from Keen Decision Systems, Supermarket News reports. Investments in Kroger grew by ... read more

Marketing experts call the tactic "newsjacking" - using a trending story to promote a product or message. ... read more

The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here for the sweat" umbrella. ... read more

Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis and proactive containment that can reason ... read more

Apple has defeated a lawsuit claiming that it duped ebook purchasers by "selling" them books and audiobooks, but retaining the right to revoke access. ... read more

The European Commission has accused TikTok of failing to meet the Digital Services Act-required safety standards for minors on the video-sharing platform, citing potential risks like cyberbullying and predatory behaviors. ... read more

Despite privacy concerns around its smart glasses rollout, Meta will implement a facial-recognition step in the process for users to acquire a free "Facebook Verified" badge and prove themselves to be real among more AI-generated ... read more

Estimated annual spending in $110 million. The appointment followed a review managed by MediaSense. ... read more

When someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31. ... read more

Former Arkansas Governor Mike Huckabee is pressing a federal court to allow him to proceed with his claim that Meta violated a state misappropriation law by serving Facebook ads with fake CBD endorsements. ... read more

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing. ... read more

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made ... read more

Nielsen says its competitive ad-spend platform will now be powered by AI technology, offering "faster, more accurate, more personalized" data for clients. ... read more

Dentsu says commerce media has reached a point where operational competence supersedes growth. ... read more

Adobe has created a feature that makes it easier for LLMS to read data stored in the back end of an online storefront. Consumers do not see it, but the LLMs and agents do. ... read more

Tiffany blue, UPS brown, T-Mobile magenta. Now in an ad tech industry first, ROKT has joined the list of branded colors with Beetroot by ROKT. ... read more

If my dog wants something from me, he says so. AI-enabled devices want something from me too. They just won't say what it is. ... read more

Paramount Skydance is testing a new feature that allows new users to sample and stay on the platform for free for longer time periods - delivering short-video ad -supported content. ... read more

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap ... read more

Entertainment takes a permanent holiday with a new serial-killer police procedural premiering Monday on Hulu. ... read more

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting ... read more

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task ... read more

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger. ... read more

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an ... read more

Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub together into one agency that will operate ... read more

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed ... read more

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, ... read more

This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed ... read more

"The Odyssey" had one of the strongest second weekends for an R-rated movie, following its leading $123.5 million opening of a week ago - the biggest weekend opening for any movie so far in 2026. ... read more

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, sourcing to Cloudfare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and low-value that little ... read more

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, according to data shared to Cloudflare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and ... read more

ChatGPT was hit with a major outage that affected users worldwide, including those in The US and Europe, Bleeping Computer reported on Saturday. The incident,  which also affected OpenAI’s coding platform, Codex, started at 5 a.m. ET. ... read more

ChatGPT was hit with a major outage that affected users worldwide, including those in the U.S. and Europe, Bleeping Computer reported on Saturday. The incident, which also affected OpenAI’s coding platform Codex, started at 5 a.m. ... read more

The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation, document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story ... read more

More than 500 public media staffers have been laid off since Congress stripped public radio and televisions stations of most of their federal funding, according to a tally by SemiPublic, NPR reports. And public stations ... read more

CANNES, France – Unlike traditional search engines that simply indexed pages without memory, large language models learn from consumer interactions. Some think that creates a case for brands to move into agentic commerce. “If you’re ... read more

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Ads has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking ... read more

For decades, marketers have largely viewed choice as a source of value. But at some point, abundance creates friction. Consumers need help interpreting information. ... read more

"Online communities are offering unfiltered candor and anonymity that traditional networks often cannot provide," says a Weber Shandwick EVP. ... read more

The company's move comes after a federal judge issued a temporary restraining order that halted the deal until at least August 17. ... read more

PETA is using a court ruling in ads to push its agenda for a vegan diet. The group placed a giant ad in Times Square NYC. ... read more

"Coke and Marlboro had a baby-and it's a font!," one X user wrote after seeing the company's updated typography. ... read more

The tech industry group NetChoice on Friday appealed a judge's ruling that allowed Nebraska to enforce a portion of a new state law requiring social platforms to give parents tools to monitor minors' messages with ... read more

The lager brand has teamed up with artist and musician Hisham Akira Bharoocha, known for his mixed-media collages, intricate murals and audio/visual installations. ... read more