Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment ... read more

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. ... read more

Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before ... read more

Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before ... read more

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here? ... read more

The restaurant management platform fills 1.9 million seats in restaurants each year and brands can now access its first-party data to drive awareness, product launches and more. ... read more

If democracy actually dies in darkness, the influence of "dark money" in political media and marketing will be some of the nails in its coffin. Thankfully, some sources have been trying to shed some light ... read more

New York State is considering a bill that would require media companies to fully disclose how artificial intelligence (AI) is used in the workplace. The aim is to “shackle media companies so they can’t adapt ... read more

CBS News contributor David Begnaud has formed an independent media company called Do Good Crew, The Guardian reports.. It will create a weekly newsletter, a podcast and live events focused on the stories of everyday ... read more

Chicago’s WGN-Ch. 9 has laid off eight reporters and anchors, AOL reports. Included were Sean Lewis, anchor of the weekend morning broadcast since 2010. “This afternoon, I filed my last report for WGN on the ... read more

In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange.  But Dow Jones is betting on a more ... read more

Sponsored by AI DigitalMarketers are being pulled in more directions than ever before. Walled gardens are consolidating power, the media landscape is fragmenting at speed, and emerging technologies—from AI-driven buying to new identity solutions—are reshaping ... read more

'Scrubs" does not miss a beat in its return to television 16 years after its first run ended in 2010. ... read more

Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details. ... read more

Last year, YouTube had a 10.8 share - second to Disney, which slipped one-tenth of a share point to 11.9% year-over-year vs. an industry-leading 12.0% in January 2025. ... read more

Annual media expenditures for the heating, air conditioning and plumbing services company are estimated at $35 million by agency research firm COMvergence. ... read more

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline ... read more

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new ... read more

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger. ... read more

Subscribe: Apple Podcasts • Spotify At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs ... read more

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — ... read more

Related Insights Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record Read More The great disruption promised ... read more

Gary Vaynerchuk built his empire selling to CMOs. Now he says CFOs get it faster. For 15 years, VaynerMedia has been in the business of convincing marketing leaders to move budget, shift strategy and bet ... read more

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to ... read more

The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — ... read more

Newsroom policies tend to emphasize values, not practices, CNTI reports. ... read more

Asha Sharma, former president of Microsoft's CoreAI product, has been named EVP and CEO of its gaming division. She is one of the first women to run a major console manufacturer. ... read more

Search may be stubborn. Despite the breathless hype surrounding “zero-click” AI search, the predicted exodus of consumers from traditional search bars to chatbots has yet to materialize. New data suggests that standalone AI tools still ... read more

California's restrictions on online recommendations do not violate the First Amendment, state Attorney General Rob Bonta argues in court papers filed late last week. ... read more

LAS VEGAS — Artificial intelligence provides speed and efficiency but lacks taste and aesthetic judgment, making human oversight essential to prevent automation that eliminates human input entirely. “What we’re missing is this notion of taste ... read more

Discord has distanced itself from leading third-party age verification partner Persona following backlash from U.K. users who expressed concern with its privacy policies. ... read more

Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025. ... read more

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's the whole idea. ... read more

The FTC's probe of Media Matters is part of the Trump administration's effort to force businesses -- including the ad agency holding company Omnicom -- into making policy concessions, free speech groups say. ... read more

This is the arena where product design choices, internal knowledge, and claims of responsibility get tested under oath. ... read more

"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ... read more

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, ... read more

WBD will conclude its seven-day extension of deal-making talks on February 23 at 11:59 p.m. ... read more

AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. The acquisition adds intelligence to Experian's existing identity, data, analytics, and decisioning capabilities. ... read more

In recent months a Bollore investment entity called Compagnie de l'Etoile des Mers has quietly bought nearly 19% of the outstanding shares of Havas, now traded on the Euronext Amsterdam Stock Exchange. ... read more

Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go ... read more

Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well. ... read more

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands ... read more

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at ... read more

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution ... read more

The CIA guy is roguish. The FBI guy is by-the-book. Can these two government agents work together without driving each other crazy? ... read more

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in ... read more

What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger. ... read more

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency ... read more

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from ... read more

While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the ... read more

Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Walmart ... read more

This story was originally published on sister site, Modern Retail. Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart ... read more

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the ... read more

President Trump gave a rare half-complement to the mainstream media during the National Governors Association dinner at the on Saturday, Mediaite reports. He said, “I often say the fake news, but I will not say that tonight.” ... read more

The advertising world is obsessed with capturing fleeting consumer attention across a multitude of distraction-laden screens. But one environment, more than most, boasts undivided focus. Unlike passive television viewing or social media scrolling, which are ... read more

PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. ... read more

LAS VEGAS – If you have ever wished broadcast radio could behave a little more like digital, Lisa Coffey says the wish is being granted, with a beta label and a confident smile. Speaking with ... read more

For years, retail media networks enjoyed a relatively effortless revenue boom, riding the e-commerce wave and leaning on supplier budgets that seemed inexhaustible. That era, according to one close industry observer, is over – and ... read more

LAS VEGAS — Media planning for 2026 must acknowledge advertising’s evolution from broadcast-focused 30-second spots and “eyeballs” by instead relying on precision targeting to meet the demands of the “agentic and algorithmic era.” “We’re in ... read more

Only 6% of Americans often get news from email newsletters, Pew Research Center reports. ... read more

The Texas-based SerpApi is urging a federal judge to toss a lawsuit by Google, which claims SerpApi circumvents attempts to prevent it from scraping search results. ... read more

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms. ... read more

The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers. ... read more

Meta has announced plans to cut off its Horizon Worlds platform from the its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities. ... read more

Facebook users say they should have been allowed to argue to a jury that Meta would have had to pay them for their data had it not monopolized the "personal social networking services" market. ... read more

How to face your victims. How NOT to face your victims. How NOT to swear under oath. ... read more

Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger. ... read more

Email is at the top of the unsubscribe list, beating Amazon Prime and Netflix, Profit Engine reports. ... read more

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ... read more

Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today's Supreme Court ruling could remove the immediate cost pressures that focused companies to make those cuts. ... read more

Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer. ... read more

Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts. ... read more

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers. ... read more

Determining whether online content is real is increasingly complex in this age of deepfakes and AI, Microsoft reports in its new study: Media Integrity and Authentication, according to The GIP Digital Watch. No single solution ... read more

The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place. ... read more

Mark Zuckerberg’s Meta team was admonished for wearing Ray Ban-Meta AI glasses, which are equipped with a camera, in court during the landmark trial in California over the impact of social media on underage users. The court ... read more

Gray Media, a broadcast television company, is projected by analysts to report a revenue decline of 25.55% to $778 million in its quarterly earnings report on Feb.26,Yahoo/Finance writes.. in addition, Gray is projected to post a 117.61% ... read more

Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gyms and other such businesses thanks to a  distribution agreement with EverPass Media, Reuters reports. Apple hopes the expanded visibility will drive subscriptions, customer traffic ... read more

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger. ... read more

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads ... read more

In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s ... read more

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. ... read more

Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early ... read more

There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed ... read more

This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Why is Trump so upset about Federal Reserve economic research into his trade policies? ... read more

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance. ... read more

The partnership is focused on building scalable, data-driven intellectual property as brands increasingly seek ways to promote products beyond traditional ads and campaigns. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV. ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share. ... read more

A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S. ... read more

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its non-advertising business. ... read more