Reports of additional funding from Google come as Anthropic sees demand for Claude Code, the company's coding agent, and a similar $25 billion commitment from Amazon on April 20. ... read more

"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms. ... read more

In Turkey, lawmakers passed a bill on Wednesday that would effectively restrict users under 15 years old from accessing YouTube, TikTok, Facebook, Instagram, X and other digital media platforms. ... read more

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard ... read more

BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a staff of more than 100 operating in 10+ markets including the ... read more

In advance of the ANA's upcoming Advertising Financial Management Conference in Orlando, I had a wide-ranging conversation with PR Council President Kim Sample, who will be speaking at the event about the intersection of PR ... read more

Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use advertising to connect consumers with their businesses, and Yelp plans to ... read more

"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered." ... read more

Stagwell has expanded its partnership with The Trade Desk to include the DSP’s agentic AI in its media planning and buying, MM&M reports. This will be rolled out in a global, multi-stage effort across the Stagwell agency network. ... read more

Comcast beat Wall Street’s revenue expectations in Q1, adding 5 million paid subscribers, The Wall Street Journal reports. “Legendary February showcased the strength of our Media portfolio, leveraging the unmatched reach of the Milan Cortina ... read more

Andreessen Horowitz has invested in MTS (“Monitoring the Situation), a live-stream-driven platform designed to interpret and place context on rapidly developing news across the internet and the broader media ecosystem, Pulse2 reports. MTS provides steady ... read more

McClatchy Publishing is using artificial intelligence to write entire articles, add real reporters’ names to the stories even if they did not work on them, Straight Arrow News reports, sourcing The Wrap. McClatchy -- which publishes the Miami ... read more

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now ... read more

Now that Warner Bros. Discovery and Paramount Skydance are on the road to closing their merger deal, will there be potholes along the way? ... read more

Comcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" -possibly by Q2. ... read more

It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It ... read more

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal ... read more

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not ... read more

As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach one of the most powerful marketing targets out there: the fan.  Some agencies, ... read more

This story was originally published on sister site, Glossy. Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement” on their own terms, beyond the marathon run. In the days leading up ... read more

Something strange is happening in culture and marketers are only just starting to notice it. For the better part of a decade, the game was scale – reach more people, feed the algorithm and serve ... read more

Powerade today launched its big FIFA World Cup 2026 campaign, a social-first “Power Your Fate” movement designed to capitalize on the massive soccer event at both global and local scales. With involvement from major athletes ... read more

Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds. ... read more

Influential programmatic advertising, media, and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns, websites and more. Google, AT&T Advertising GroupM, PubMatic, Xandr, LiveRamp, OpenX, Oracle, and ... read more

Influential ad, media and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns and websites. Google, AT&T Advertising, WPP Media, PubMatic, Xandr, LiveRamp, OpenX, Oracle and CBS ... read more

XBox CEO Asha Sharma announced a Game Pass partnership with gaming-centric social platform Discord. ... read more

The food and restaurant industry spends about $14 billion annually for advertising in the U.S., according to a 2017 analysis of Nielsen data. ... read more

Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today. ... read more

The beta version of Meta AI business assistant is now rolling out to advertisers and agencies of all sizes across major global markets and languages, according to this week's announcement from the tech giant. ... read more

AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles. ... read more

Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape. ... read more

YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep. ... read more

FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with ... read more

NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger. ... read more

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024. ... read more

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024. ... read more

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out ... read more

Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity. ... read more

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals ... read more

Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy. ... read more

If the voters vote yes, then the story of Paramount's long pursuit of WBD comes to an end. Or does it? ... read more

Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the ... read more

In his new role, Hennessy will continue to lead the media practice, as well as shape operations agency-wide, reporting to Ben Behrman, president and CEO. ... read more

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers ... read more

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity ... read more

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched ... read more

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses. Traffic down, commerce up Condé Nast restructuring, Vox Media looking at selling, and more ... read more

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada. The NHL’s most recent season brought it ... read more

This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. ... read more

YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM ... read more

Deutsche Telekom is in talks to merge with T-Mobile US in what would be a telecommunications giant, Reuters reports. Deutsche Telekom already owns a 53% stake in T-Mobile. The potential deal could create a company with a ... read more

Chicago Public Media is partnering with the Illinois Public Broadcasters (IPB), a network of public media stations, to strengthen coverage of the Illinois State Capitol in Springfield, the Chicago Sun-Times reports. The two entities will ... read more

Hearst News selects Magnite as its preferred dealer for high-impact ad formats. ... read more

OpenAI released an image engine for ChatGPT with "thinking capabilities" this week, as it prepares to take the needed steps to build an ad platform that can handle more complex queries and images. ... read more

The tech industry group CCIA, which sued to block enforcement of the law, withdrew its suit Tuesday. ... read more

In a fragmented landscape defined by choice, attention can get you seen, but trust is earned through relevance and consistency. ... read more

Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and would not require businesses to allow consumers to reject common forms of ad targeting. ... read more

Google Cloud has announced a $750 million fund to support its 120,000 partners in advancing joint customers' transformation with agentic AI. ... read more

Threads is rolling out "Live Chats," a new way for brands, creators and fans to stoke conversation around relevant real-time events. ... read more

Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring. ... read more

Microsoft Executive Vice President Ryan Roslansky has named longtime LinkedIn employee and former COO Daniel Shapero as the social media and jobs platform's new CEO. ... read more

Microsoft Executive Vice President Ryan Roslansky has named longtime LinkedIn employee and former COO Daniel Shapero as the social media and jobs platform's new CEO. ... read more

The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights. ... read more

NEW YORK — Ace Hardware may be famous for paint, screws and the reassuring smell of lumber, but now it also sells advertising. Molly Hjelm, head of retail media at Ace, says the co-op’s unusual ... read more

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting ... read more

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision ... read more

EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments." ... read more

Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI capabilities that the two companies struck last October. ... read more

Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting. ... read more

Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager The shift of live events from traditional television to streaming platforms is fundamentally changing the viewer experience. Broadcasters and streaming giants continue ... read more

Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA TV and Amazon Prime Video. ... read more

Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple TV at 11%. ... read more

A year after the ad industry launched an ethical AI certification program, publishers in its ad-supported media supply chain now have one too. ... read more

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming ... read more

Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This isn’t easy, given that inventory spans print, web, social, streaming and ... read more

Pittsburgh media have survived a new-death experience this spring, Associated Press reports. The Pittsburgh Post-Gazette was acquired by a nonprofit that is committed to keeping it open. And the the alternative Pittsburgh City Paper, which was to close ... read more

Warren Buffett has reduced Berkshire Hathaway’s stake in Amazon by more than 77% — to 2.3 million shares — while investing $351.7 million in The New York Times, for roughly 5.1 million shares, The Street reports. Buffett is continuing to ... read more

Apple is already looking at the next step - not just with fully enabled AI in iPhones, but other physical products where AI will show off its use. ... read more

Just in the nick of time, charm returns to TV today, thanks to Zach Galifianakis. ... read more

A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant. ... read more

Former Congressman Devin Nunes has stepped down as chief executive officer of Trump Media & Technology, the business behind Truth Social, after a stock collapse that has wiped out billions of dollars in investor wealth, ... read more

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers, the operational reality is messy, with inventory spanning ... read more

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and ... read more

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click ... read more

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s ... read more

The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms. By pairing star journalists with a narrow, subject‑specific ... read more

The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; ... read more

Surprisingly early in the era of AI’s influence on the creative process, a problem is arising: sameness and homogeneity. Besides not using AI to help, are there other workarounds? Marketing strategists are now habitual users ... read more

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers. ... read more

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers. ... read more

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations. ... read more

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations. ... read more

Tesla, which spends very little money on marketing, is inviting consumers into select locations for Earth Day, which is April 25. ... read more

The FTC says its recent antitrust settlements with Dentsu, Publicis and WPP "resolved the issues" that led to its demand for information from Media Matters. ... read more

NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion ... read more

NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may ... read more

YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management companies, and the celebrities they represent. ... read more

"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users' safety and well-being," the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, ... read more

"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users' safety and well-being," the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, ... read more

Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates. ... read more