Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, ... read more

AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. The acquisition adds intelligence to Experian's existing identity, data, analytics, and decisioning capabilities. ... read more

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands ... read more

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at ... read more

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution ... read more

The CIA guy is roguish. The FBI guy is by-the-book. Can these two government agents work together without driving each other crazy? ... read more

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in ... read more

What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger. ... read more

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency ... read more

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from ... read more

While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the ... read more

Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Walmart ... read more

This story was originally published on sister site, Modern Retail. Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart ... read more

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the ... read more

President Trump gave a rare half-complement to the mainstream media during the National Governors Association dinner at the on Saturday, Mediaite reports. He said, “I often say the fake news, but I will not say that tonight.” ... read more

The advertising world is obsessed with capturing fleeting consumer attention across a multitude of distraction-laden screens. But one environment, more than most, boasts undivided focus. Unlike passive television viewing or social media scrolling, which are ... read more

PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. ... read more

LAS VEGAS – If you have ever wished broadcast radio could behave a little more like digital, Lisa Coffey says the wish is being granted, with a beta label and a confident smile. Speaking with ... read more

For years, retail media networks enjoyed a relatively effortless revenue boom, riding the e-commerce wave and leaning on supplier budgets that seemed inexhaustible. That era, according to one close industry observer, is over – and ... read more

LAS VEGAS — Media planning for 2026 must acknowledge advertising’s evolution from broadcast-focused 30-second spots and “eyeballs” by instead relying on precision targeting to meet the demands of the “agentic and algorithmic era.” “We’re in ... read more

Only 6% of Americans often get news from email newsletters, Pew Research Center reports. ... read more

The Texas-based SerpApi is urging a federal judge to toss a lawsuit by Google, which claims SerpApi circumvents attempts to prevent it from scraping search results. ... read more

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms. ... read more

The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers. ... read more

Meta has announced plans to cut off its Horizon Worlds platform from the its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities. ... read more

Facebook users say they should have been allowed to argue to a jury that Meta would have had to pay them for their data had it not monopolized the "personal social networking services" market. ... read more

How to face your victims. How NOT to face your victims. How NOT to swear under oath. ... read more

Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger. ... read more

Email is at the top of the unsubscribe list, beating Amazon Prime and Netflix, Profit Engine reports. ... read more

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ... read more

Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today's Supreme Court ruling could remove the immediate cost pressures that focused companies to make those cuts. ... read more

Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer. ... read more

Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts. ... read more

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers. ... read more

Determining whether online content is real is increasingly complex in this age of deepfakes and AI, Microsoft reports in its new study: Media Integrity and Authentication, according to The GIP Digital Watch. No single solution ... read more

The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place. ... read more

Mark Zuckerberg’s Meta team was admonished for wearing Ray Ban-Meta AI glasses, which are equipped with a camera, in court during the landmark trial in California over the impact of social media on underage users. The court ... read more

Gray Media, a broadcast television company, is projected by analysts to report a revenue decline of 25.55% to $778 million in its quarterly earnings report on Feb.26,Yahoo/Finance writes.. in addition, Gray is projected to post a 117.61% ... read more

Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gyms and other such businesses thanks to a  distribution agreement with EverPass Media, Reuters reports. Apple hopes the expanded visibility will drive subscriptions, customer traffic ... read more

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger. ... read more

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads ... read more

In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s ... read more

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. ... read more

Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early ... read more

There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed ... read more

This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. ... read more

Why is Trump so upset about Federal Reserve economic research into his trade policies? ... read more

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance. ... read more

The partnership is focused on building scalable, data-driven intellectual property as brands increasingly seek ways to promote products beyond traditional ads and campaigns. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. ... read more

AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV. ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the ... read more

As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share. ... read more

A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S. ... read more

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its non-advertising business. ... read more

AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers may not care about it, but marketers certainly know about it. ... read more

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect ... read more

It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after ... read more

The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. ... read more

The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. ... read more

Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for business and consumers by 2030. ... read more

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations. ... read more

I’ve been thinking a lot about the RFI issued by US Immigration and Customers Enforcement in late January. ICE is asking data providers and tech vendors to share information on how their tools and services ... read more

Sponsored by Triton DigitalPodcasts now reach more than half of the overall U.S. population every month. For advertisers, that means podcasting long ago stopped being an “add-on” channel. It’s a mainstream behavior with real scale. ... read more

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and ... read more

Illinois Governor JB Pritzker has proposed a statewide fee on social media companies to fund education in the state, CBS News reports. Pritzker, facing a $2 billion budget shortfall, seeks to raise $200 million per ... read more

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, ... read more

Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame. ... read more

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%. ... read more

Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by way of modern podcasts. ... read more

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to ... read more

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck ... read more

This story was originally published on sister site, Modern Retail. TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go ... read more

Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the blonde haired, ... read more

This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place ... read more

This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results. ... read more

Meta CEO Zuckerberg took the stand on Wednesday in the to defend his company in the unprecedent social media trial in Los Angeles, Associated Press reports.  Opposing attorney Mark Lanier asked Zuckerberg if people use something ... read more

The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs. ... read more

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal ... read more

They are afraid the Wayback Machine is serving as a back door for AI content scrapers. ... read more

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the game's upcoming expansion, "Midnight." ... read more

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the game's upcoming expansion, "Midnight." ... read more

"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after the agency's monthly meeting. ... read more

Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" ... read more

The Maine House of Representatives has narrowly passed a privacy bill that would restrict companies' ability to collect data and target ads, and would ban the sale of precise location data. ... read more

The Maine House of Representatives has narrowly passed a privacy bill that would restrict companies' ability to collect data and target ads, and would ban the sale of precise location data. ... read more

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage ... read more

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on WhatsApp. ... read more

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on WhatsApp. ... read more

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some ... read more

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of ... read more

LAS VEGAS — In order for a retail media network advertiser to accurately find consumers at the right moment, sometimes you have to travel back in time. About five years in the past, to be ... read more

Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. ... read more

Expedia ads have been spotted as one of the first sets of sponsored ads on ChatGPT in the U.S. ... read more

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection. ... read more