Pinterest has announced the return of its "Inclusion Fund," an ongoing program designed to offer monetary and educational support to up-and-coming creators from a diverse range of backgrounds who are utilizing the platform's "inclusive features." ... read more

"X has not shown, or even come close to showing, that the order is obsolete, unfair, or contrary to the public interest," Senators Ed Markey, Richard Blumenthal and Ron Wyden say in a letter sent ... read more

CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents a harder challenge than any technology deployment — one that requires hands-on demonstration ... read more

CANNES, France – For years, marketers have treated brand building and sales activation like divorced parents awkwardly sharing custody of the media budget. Christine Foster, group vice president of Kroger Precision Marketing, says it’s time ... read more

"Meta might prefer that Section 230 grant it sweeping immunity, but that is not the law," the Consumer Federation of America argues in new court papers. ... read more

The hope for a technological break with decadence is nothing new. You may remember some of the buzzy concepts in this long inventory of hype: The Global Village, The Information Superhighway, Cyberspace, The New Economy, ... read more

Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair ... read more

Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming AI half-pennies. ... read more

Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom." ... read more

Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc. ... read more

A full quarter of Americans qualify as “news fanatics, according to Stagwell’s Future of News study, Barrett Media reports. This means they check the news more than five times per day. And 78% of these "fanatics" believe ... read more

Unlike "The Big Bang Theory," the premise of the new spinoff coming to HBO Max on Thursday can be described as physics in reverse. ... read more

Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago. ... read more

The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform. ... read more

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to ... read more

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit ... read more

The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with ... read more

In a relatively obscure industry standards body, the World Wide Web Consortium, Big Tech players, including Apple, Google, Meta, and Mozilla, are making inroads to introduce a new ad attribution tool to the industry’s major ... read more

Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media planning and concept testing. In theory, the pitch makes sense: Synthetic audiences can ... read more

Mastercard recently rolled out an episodic social series focused on foodie creators visiting restaurants to help create buzz and grow their small business. It’s yet another aspect of Mastercard doubling down on its creator marketing ... read more

This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts • Spotify For many U.S. retail startups, expanding international distribution is the ultimate goal to establish themselves as a truly global brand. In the ... read more

This story was first published by Digiday sibling ModernRetail Retail media content is becoming more complex, with major brands making big investments in videos made specifically to reach shoppers on screens in grocery stores or ... read more

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls. Quality check Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and ... read more

The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers from traditional media giants to ... read more

Rep. Buddy Carter (R-Ga.) has asked the Federal Communications Commission to review whether ABC, NBC and CBS violated their obligation to “serve the public interest” after choosing not to run President Trump’s speech on election security last Thursday, Fox News reports. "Broadcasters may ... read more

ESPN has laid off dozens of employees as it rolls out changes to its business, The Hill reports. Included were notable names like baseball broadcasterer Karl Ravech, NFL analyst Ryan Clark and reporter Tom Pelissero, but these ... read more

Gray Media has hired Cogent Strategies LLC for exclusive federal lobbying, Legis1 reports. Gray has spent $130,000 on lobbying in each of the two quarters so far this year. A filing by Cogent Strategies cites issues ... read more

Meta is announcing parental supervision tools for Threads, despite allegations that they could have little impact on teens' social-media use. ... read more

Meta is announcing parental supervision tools for Threads, despite allegations that they could have little impact on teens' social-media use. ... read more

Twitch is introducing parental control features, which include the ability for guardians to block their teen's ability to broadcast livestreams on the platform. ... read more

CANNES, France — Out-of-home advertising remains the only truly scaled reach medium available to marketers, according to one industry executive. The difference now is that billboards and transit advertising have evolved far beyond simple static ... read more

CANNES, France — Integrated commerce programs combining branded content, connected television, in-store marketing, and search are generating measurable sales impact that points toward a broader industry shift from one-time performance captures toward durable brand growth. ... read more

The bill "may have the practical effect of discouraging lawful advertising for ordinary food and beverage products, including, for example, restaurant advertising," the Association of National Advertisers and others tell lawmakers. ... read more

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the ... read more

A federal judge has dismissed Google's complaint against the Texas-based company SerpApi, which allegedly circumvented attempts to prevent it from scraping search results. ... read more

IAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately. ... read more

Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional search. ... read more

The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the ... read more

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum. ... read more

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, ... read more

Over a 35-day viewing period of TV shows' debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data. ... read more

The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing. ... read more

TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily. ... read more

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post ... read more

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and ... read more

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI.  Laura Higgins had been at Dollar Shave Club for two ... read more

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset declining clicks from traditional search, have mostly moved on.  Publishers are ... read more

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively invested hundreds of millions of dollars in adopting, but that’s ... read more

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt observation coming from Pardo. ... read more

Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant phases of its ... read more

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar spent along the way — ... read more

Two of OpenAI’s artificial intelligence went rogue and hacked into Hugging Face, a digital library of AI technology, the company said on Tuesday, The New York Times reports. The episode occurred last week when OpenAI was testing ... read more

A federal judge has halted the $81 billion merger between Paramount and Warner Bros.Discoery for at least two weeks to give states that sued to challenge the deal more time to pursue their case, ABC ... read more

A new Gallup poll finds that news media are among the least-trusted institutions in the U.S., The Hill reports. A mere 17% of Americans have “a great deal” or “quite a lot of confidence in newspaper reporting, one ... read more

A new Gallup poll finds that news media are among the least-trusted institutions in the U.S., The Hill reports. A mere 17% of Americans have “a great deal” or “quite a lot of confidence in newspaper reporting, one ... read more

OpenAI is struggling to meet its advertising goals, and will miss its five-year ad revenue projections by 90%, Futurism reports, sourcing an analysis by Emarketer. The combined 2025 advertising total for OpenAI, Googe, Microsoft and ... read more

OpenAI is struggling to meet its advertising goals, and will miss its five-year ad revenue projections by 90%, Futurism reports, sourcing an analysis by Emarketer. The combined 2025 advertising total for OpenAI, Google, Microsoft and ... read more

French Parliament are on the path toward banning social media for children under age 15, Reuters reports. The compromise bill will have a final vote on Tuesday, and would take effect at the start of ... read more

French Parliament is on the path toward banning social media for children under age 15, Reuters reports. The compromise bill will have a final vote on Tuesday, and would take effect at the start of ... read more

X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest engineering projects" the company has undergone since Elon Musk took over ... read more

OpenAI's CFO Sarah Friar outlined a new measurement approach to measure the value of AI investments. ... read more

TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own homes, and even in the hallway of a hospital. ... read more

Pay-per-lead goals will transition into ones supported by Performance Max campaigns - a significant change. ... read more

Web users based in the U.K. have appealed an order dismissing their class-action complaint against PayPal's Honey, a browser extension that offers downloadable coupons. ... read more

According to the Justice Department's statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now "functions independently of ByteDance" and is majority-owned by American investors. However, ... read more

A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery. ... read more

A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can ever stop chasing young eyeballs. ... read more

CANNES, France — As AI-generated content floods digital environments, the case for media quality investment has fundamentally changed — moving from defensive brand protection toward measurable performance improvement that drives sales lift, brand awareness, and ... read more

CANNES, France – Television has spent decades asking viewers to sit down, stay quiet and watch whatever happened to be on. André Swanston, chief executive of cloud gaming platform Phynd, thinks that era is ending. ... read more

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers ... read more

Stagewll is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges. ... read more

The McConnell version is more complex then the original thought experiment, Schrodinger's cat. We opened the box, and we're still arguing about whether the cat is dead. ... read more

At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI. ... read more

Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular. ... read more

On "King of the Hill," Hank Hill represents everyone who observes social change with a resigned skepticism. ... read more

"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million, driven by word-of-mouth marketing, with a 95% score from Rotten Tomatoes' critics reviews and 97% from the film's audience. ... read more

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution ... read more

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely ... read more

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long ... read more

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic ... read more

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared ... read more

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters ... read more

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the “largest creator economy transaction,” which puts ... read more

The recent sentencing of a former WPP Media executive on bribery charges and the collapse of Meta’s acquisition of AI company Manus provide clear signs that the ad dollar’s ability to vault borders has reached ... read more

Google’s Privacy Sandbox may have receded from the spotlight, but one of its central ideas — browser-based ad measurement — is re-emerging through the World Wide Web Consortium (W3C). Here’s what marketers, publishers, and ad ... read more

The Paramount-Warner Bros merger may not receive UK clearance, by the deadline of Sept. 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known if UK Culture Secretary Lisa Nandy will issue ... read more

The Paramount-Warner Bros. merger may not receive UK clearance, by the deadline of September 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known whether UK Culture Secretary Lisa Nandy will ... read more

President Trump’s threat to revoke the broadcast licenses of  media that anger him, including those that decided not to run his speech last Thursday—namely, ABC and NBC—is drawing pushback from media firms and commentators, Politico reports. ... read more

Madison Square Garden Entertainment has sued Wired magazine over its report alleging that the Garden keeps a secret watchlist of LGBTQ celebrities and that it assigns “risk scores” while also tracking their race and gender identity, Fox ... read more

A federal judge has blocked South Dakota from banning advertising for abortion pills, saying that it violates freedom of speech, Associated Press reports. The state had passed law prohibiting the distribution and advertising of abortion ... read more

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated ... read more

CANNES, France – At Cannes Lions, where executives can usually survive an entire panel by saying “AI,” “creativity” and “consumer connection” in various combinations, Jeremy Helfand arrived with a more practical ambition. The vice president ... read more

The expansion includes the launch of the Trail Creators Program, bringing together outdoor storytellers to inspire responsible recreation. ... read more

A law requiring cigarette-style warnings for social media "would compel a message that is neither factual nor uncontroversial," the Center for Democracy & Technology and other groups argue in a friend-of-the-court brief filed Friday. ... read more

Here's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions. ... read more

OpenAI says a ChatGPT user consented to the alleged disclosures of her prompts by accepting the company's privacy policy. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options. ... read more

Rival AI services will be able to compete with Google's AI services such as Gemini with equal access to features on Google's Android devices. Rival AI assistant companies will have access to Android features. ... read more