The Russian vodka brand is promoting its new vodka water line with a limited edition office vodka/water cooler. ... read more

Today's IAB Tech Lab release introduces new capabilities intended to make agentic deployments more practical and move into production. The updated framework was designed to improve consumer privacy and regulations and has been tested to ... read more

Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance ... read more

Ari Emanuel, CEO of talent agency WME Group, came out in defense of the deal for Paramount Skydance in its efforts to buy WBD in a 'Wall Street Journal' op-ed column. ... read more

It took 64 years for TV to return to cartoon cats with human characteristics living in an urban alley. The catalyst for this revival is comedy top cat Ricky Gervais, whose new animated series about ... read more

What if the advertising industry’s obsession with shiny new capabilities may be missing the point entirely? While competitors race to stack more technology, one agency leader argues the real transformation lies in dismantling the organizational ... read more

The vacuum cleaner aisle used to start with a Google search. Now it begins with a TikTok video of someone’s favorite creator demonstrating how a cordless stick vac handles pet hair on hardwood floors. ... read more

No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, ... read more

Meta will gain access to Newsmax's archived and current library of digital news content, with the ability to train its AI-powered search and discovery tools while supporting user searches on Facebook, Instagram, WhatsApp, and Meta ... read more

This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping many from finally walking away. Why most publishers won’t break up with ... read more

OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby they hand advertisers credits to get them spending more, testing budgets, and building ... read more

By now, the Unilever creator story is a familiar one.  Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at ... read more

Time has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers.  Strange as that sounds, it’s also logical. To understand why, it’s important to go back to ... read more

Time has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers.  Strange as that sounds, it’s also logical. To understand why, it’s important to go back to ... read more

Collectively, viewership for the top five cable news networks was up 10% this month to 4.4 million prime-time viewers, according to Nielsen data - vs. 4.0 million in July 2025. ... read more

Copilot, which includes AI features supported by cloud services in its Office suite, grew 20 million paid users last quarter, showing the time spent convincing users to give it a try has paid off. ... read more

Netflix is automating ad buying and introducing new artificial intelligence tools in a bid to attract smaller advertisers, Merca 2.0 reports. Automation will reduce the barriers that have limited access for small and medium-sized firms. These advertisers can use predefined parameters such ... read more

Microsoft’s Xbox is testing a way for users to stream games for free by watching ads instead of paying for a Game Pass subscription, Business Insider reports. This not the first time Xbox has tested ads, but ... read more

Comcast is addressing the recent loss of broadband subscribers with generous offers, The Street reports. The company lost 167,000 U.S. customers and suffered a 5.5% revenue decline YoY in the second quarter of 2026. It ... read more

The Wall Street Journal has hired Samantha Henig as head of multimedia, a newly created title, effective September 8, Talking Biz News reports. Henig will oversee the Journal’s audio and video departments, while reporting to Aja Whitaker-Moore, deputy editor in chief. Maral Usefi, ... read more

Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as ... read more

CANNES, France — Connected TV was supposed to be the promised land for advertisers – the precision of digital married to the reach of television. Instead, it delivered a sprawling patchwork of publishers, apps, and ... read more

CANNES, France — Artificial intelligence’s appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage. “AI ... read more

WPP Media CEO Brian Lesser asked Green whether he felt The Trade Desk was misunderstood and Green responded in the affirmative. ... read more

First CBS News. If Paramount ultimately gets its hands on CNN, it may make "The Daily Show" live up to its tagline: "America's only source for news." ... read more

Snapchat is rolling out new tools and programs designed to help agency partners manage brands and collaborate with clients on Snap campaigns. ... read more

"Contrary to its privacy representations, Hims shared its consumers' health information with advertising platforms," the FTC, California and Utah allege in a lawsuit against the telehealth company. ... read more

AI has been built on the ability to identify intent before it occurs - not as a prediction, but a calculated event. ... read more

Tom Tempe joins from head of advertising at "CQ" and "Roll Call." ... read more

Antitrust enforcers are urging an appellate court to uphold a trial judge's finding that Google monopolized search, but reverse the judge's decision allowing Google to continue sharing search ad revenue with Apple and others. ... read more

About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020. ... read more

More than 1,200 employees from leading AI companies signed an open letter urging the U.S. government to slow the pace of AI development so safety and security measures can catch up. ... read more

A report finds that 42% of consumers say low-quality or "uncanny" AI-created advertising negatively affects their opinion of the brand, while 40% view polished, professional AI ads positively. ... read more

The World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more

The World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more

Omnicom’s advertising revenue suffered in the second quarter. But that did stop the holding company’s stock from jumping to a one-year high on Wednesday morning as investors digested its plan to sell off parts of ... read more

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If the merger is still in limbo when next year's upfront cycle begins, we'll see advertisers and media buyers do what they always do when facing uncertainty. ... read more

YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok. ... read more

Is Charter - and other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps new types of consumers as well. ... read more

YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok. ... read more

It is difficult to see how this merger will leave consumers with fewer entertainment choices. ... read more

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad ... read more

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. ... read more

Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the ... read more

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI ... read more

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers. Showtime Paramount’s delayed WBD deal, YouTube’s new Peacock deal and more ... read more

The Hollywood Press Association (HFPA) has sued Penske Media, charging that Penske plans to monopolize the awards market and to that end fraudulently acquired the Golden Globes, The Hollywood Reporter reports. The HFPA alleges that Penske leveraged ... read more

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports.  About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. The ... read more

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports. About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. ... read more

CBS News is adding several name journalists to "60 Minutes," including New York Times columnist Ross Douthat as a correspondent and author/documentarian Sebastian Junger as a contributor, The Wall Street Journal reports. The hires are part of Executive Producer ... read more

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more

The company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy. ... read more

Paid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring app - another step in the development of a burgeoning "everything app" ecosystem. ... read more

The organic revenue figure Omnicom reports is based on gross revenue that does not exclude pass-through costs such as those related to principal-based trading, which competitors like Publicis and WPP provide. ... read more

"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more

"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more

CANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t ... read more

CANNES, France – Artificial intelligence may be the hottest guest at every advertising conference, but Dave Taylor isn’t ready to hand it the keys just because it showed up wearing a shiny new algorithm. Speaking ... read more

An Amazon spokesperson explained that the company's AI portfolios evolve based on customer needs - one way that Amazon provides companies, agencies and brands with guidance and migration paths as models advance and others become ... read more

Forget the beer fridge, the brand has rolled out a walk-in "CoolShed"powered by solar panels to ensure your Natural Light is ice cold, "even in a heatwave." ... read more

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.  Case in point: A major beverage ... read more

A Reddit user reported finding hundreds of Claude chats filled with personal information on Google Search after typing an operator code used to find publicly indexed links. ... read more

Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time. ... read more

Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says. ... read more

A New York law requiring social media platforms to confirm users' ages and refrain from recommending content to minors based on their personal data will come into effect early next year. ... read more

By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%). ... read more

CANNES, France – Retail media loves to brag about signals, identity and deterministic data. Brett Wein, vice president and head of food at Walmart Connect, has a simpler pitch: if someone buys groceries every week ... read more

The latest fine from the European Union is one more billion added to a mounting tally that seems to have encouraged additional lawsuits from smaller rivals across Europe. ... read more

CANNES, France — Digital commerce has long been accepted but never truly loved, with 85% of consumers abandoning transactions after product selection due to friction-filled checkout experiences — a persistent failure that agentic commerce is ... read more

CANNES, France – The airport screen showing a tourism ad and the hotel room product sample from a CPG brand might feel like completely different advertising experiences. But, for the consumer walking through that journey, ... read more

Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until then. ... read more

The promo, rolling out in Houston, buys designated drivers a free, non-alcoholic Heineken 0.0 when they designate their "DD' status while booking on OpenTable. ... read more

The number of touchpoints between a consumer first considering a new vehicle and actually purchasing one is shrinking. For brands that have long relied on multiple opportunities to influence buyers throughout an extended decision-making process, ... read more

Like driving by a car accident, it was difficult to look away when coming across President Trump's speech at the White House Correspondents' Association dinner. ... read more

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, ... read more

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating ... read more

Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full ... read more

Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the ... read more

OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it. Two job postings on OpenAI’s career’s page spell out how. A head of scaled ads ... read more

The recent rise of would-be adland challengers, such as OpenAI, and the expected hegemony of the social giant Meta have led to a comparative absence of the name “Google” from headlines in the media landscape ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s 2026 guide to creator marketing, including Duolingo, Ulta and YouTube,” which analyzes the types of campaigns marketers are partnering with influencers on, their top ... read more

One analyst says a key part of the agreement is a "bundling" deal for Peacock on YouTube Premium, giving subscribers Peacock for free. ... read more

InMobi Advertising, part of global technology company InMobi, has launched Frame Attention, an in-app video attention model, across Mobile In-App Video and Connected TV (CTV), Martech Cube reports. The company says the new offering addresses ... read more

Philippines-based artist Elmer Saflor has filed a copyright infringement lawsuit against Memes Apps, Gizmodo reports. The complaint alleges that Memes Apps offered customers a Saflor comic, “Running Away Balloon,” as a template for ads via ... read more

Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns ... read more

Although it commands the largest share of retail media spend, Amazon falls behind Kroger and Instacart in return on investment, according to data from Keen Decision Systems, Supermarket News reports. Investments in Kroger grew by ... read more

Marketing experts call the tactic "newsjacking" - using a trending story to promote a product or message. ... read more

The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here for the sweat" umbrella. ... read more

Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis and proactive containment that can reason ... read more

Apple has defeated a lawsuit claiming that it duped ebook purchasers by "selling" them books and audiobooks, but retaining the right to revoke access. ... read more

The European Commission has accused TikTok of failing to meet the Digital Services Act-required safety standards for minors on the video-sharing platform, citing potential risks like cyberbullying and predatory behaviors. ... read more

Despite privacy concerns around its smart glasses rollout, Meta will implement a facial-recognition step in the process for users to acquire a free "Facebook Verified" badge and prove themselves to be real among more AI-generated ... read more

Estimated annual spending in $110 million. The appointment followed a review managed by MediaSense. ... read more

When someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31. ... read more

Former Arkansas Governor Mike Huckabee is pressing a federal court to allow him to proceed with his claim that Meta violated a state misappropriation law by serving Facebook ads with fake CBD endorsements. ... read more

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing. ... read more

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made ... read more

Nielsen says its competitive ad-spend platform will now be powered by AI technology, offering "faster, more accurate, more personalized" data for clients. ... read more