That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system. ... read more

An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming. ... read more

Netflix will increase its live programming by adding “The Breakfast” Club, the morning radio show co-hosted by Charlamagne tha God, working with iHeartMedia, The Wall Street Journal reports. The show will appear on Netflix starting on June 1. ... read more

With tonight's Stephen Colbert "Late Show" finale, many will understandably feel emotional over the fact that a TV personality they love is leaving television. ... read more

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s ... read more

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation ... read more

End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily ... read more

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite ... read more

This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back. Publishers enter the ... read more

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video on-demand (VOD), paid social, out-of-home (OOH) — and retail media. ... read more

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s ... read more

Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers. The Amazon-owned live-streaming platform just announced changes to this model that ... read more

Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology reports.  The Ad Fontes Media Reliability and Bias framework will be integrated ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim ... read more

Vox Media’s remaining assets after the $300 million sale of the Vox Media Podcast Network and New Yorkmagazine  to James Murdoch’s Lupa may be followed by the sale of the remaining Vox assets, AdWeek writes. Jay Penske, ... read more

Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization. ... read more

TikTok is asking the state's highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users. ... read more

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found. ... read more

A federal judge has thrown out a lawsuit by families of cyberbullying victims against Yolo, a former Snapchat extension that enabled users to anonymously message each other. ... read more

Google brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search. ... read more

It is not a choice between experience and AI fluency. You need both, working together, or you are only operating at half capacity. ... read more

MIAMI – At the Possible conference for marketers, Lauren Benedict, vice president of global ad sales and partnerships at streaming pioneer Roku, delivered a message that probably made half the adtech ecosystem nod thoughtfully while ... read more

"Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an "always-on collaborator and problem solver." Google ... read more

The mega transaction, announced by Murdoch's Lupa Systems, includes Vox Media's Podcast network. ... read more

Roku is starting a new dedicated area for content creators and new content-creator FAST channels. ... read more

The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion). ... read more

Omnicom and WPP veteran Dru Sil has been appointed to the new post of global product managing director at Stagwell Media Platform. ... read more

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding real-time user interactions. ... read more

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding real-time user interactions. ... read more

The carmaker spent an estimated $475 million on measured media last year, according to agency research firm COMvergence. ... read more

Reuters has been accused of unfair labor practices by the NewsGuild of New York after it allegedly cut ties with podcast producer Evan Jacoby over comments he made questioning Reuters’ purported contracts with ICE and ... read more

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, ... read more

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Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday. ... read more

Automotive advertising will represent less than 10% of ad category spend, the first time this has happened in tracking the sector, Guideline reports, according to Inside Radio. The sector is suffering from spending cuts by established automakers ... read more

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better ... read more

"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85. ... read more

Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - if not all - of them. ... read more

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to ... read more

Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as ... read more

Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy. Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when ... read more

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter ... read more

Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read More Publicis Groupe’s planned acquisition of LiveRamp ... read more

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. The programmatic upfront The upfront’s creator spotlight, ... read more

This article was first published by Digiday sibling Modern Retail. CPG manufacturers in the U.S. are sitting on excess capacity that’s just waiting to support a new wave of brand growth. Keychain, a platform that ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, influencer marketing and social media — to identify key trends and best ... read more

Liberty Media is open to a broader partnership with Apple, Liberty CEO Derek Chang said at an investor conference on Tuesday., The Hollywood Reporter writes. Apple TV and Liberty reached a five-year deal last fall ... read more

Digital out-of-home advertising generates 33% greater ad recall and a 50% hike in brand awareness when motion is included, according to research by Vistar Media, Marketing.ie reports. . High-quality digital screens and locations do the ... read more

The "intelligent Search box" provides easier access to AI capabilities, with longer prompts and more AI options. Google used its latest Gemini AI model to overhaul its search box, adding a video-generation tool to simplify ... read more

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The ... read more

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The ... read more

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system. ... read more

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system. ... read more

A Utah-led coalition argues that Colorado's warning label law merely requires social platforms to "provide fact-based notices about their products." ... read more

A Utah-led coalition argues that Colorado's warning-label law merely requires social platforms to "provide fact-based notices about their products." ... read more

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign. ... read more

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign. ... read more

Sixteen attorneys general are calling on the FTC to regulate "personalized pricing" in the food delivery space. ... read more

Sixteen attorneys general are calling on the FTC to regulate "personalized pricing" in the food delivery space. ... read more

Not all digital video yields equal results. Case in point: DeepIntent’s Natalie Mancuso points to internal findings that connected TV advertising in healthcare generates twice the new-to-brand prescription rate compared to online video alone when ... read more

MIAMI — The pharmaceutical industry has long been considered a laggard in digital advertising innovation, hamstrung by regulatory hurdles and lengthy compliance approvals. But that gap is finally closing as programmatic capabilities mature and creative ... read more

As publishers scramble to survive collapsing referral traffic, disappearing cookies and the growing reality that AI search engines increasingly answer questions without sending readers anywhere, Tina Ianacchino of Seedtag says the industry may still be ... read more

FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges. ... read more

As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes. ... read more

The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise. ... read more

Cable share for the month is down vs. a year ago, from 24.0% in March 2025. Broadcast was down 20.3% vs. 20.5%, and streaming grew to 47.6% from 43.8%. ... read more

Like others who have been in the same situation, Stephen Colbert has a choice of either bowing out of late night gracefully or taking the low road of anger and ingratitude. ... read more

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and ... read more

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is ... read more

The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation ... read more

You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you ... read more

Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already ... read more

Top-shelf whisky — and whiskey — brands are reaching for a familiar combination of ingredients as they seek to recruit younger consumers into category customers. Premium blended Scotch brand Chivas Regal, a sponsor of Ferrari’s ... read more

X is making the same pitch every other platform is making: scale plus AI equals performance.  As ever, the proof will be in the ad spend (or lack of it) given this isn’t the first ... read more

Blackstone, which invests in early-stage companies, will form a joint venture with Google to create an AI cloud company, backed by an initial $5 billion equity commitment. ... read more

The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is ... read more

The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is ... read more

Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad tech startup just out of beta, is trying to change that, AdExchanger writes. “Inside of ... read more

NPR is eliminating some reporting and editing jobs as it seeks to fill an $8 million gap in its $300 million annual budget and survive the loss of federal subsidies for member stations, NPR reports. ... read more

Two Massachusetts publications, Pulse and CM Pride magazines, have been acquired by Merit House media, a new company affiliated with Rucker Investments, The Worcester Guardian reports. The sale, terms of which were not released, also ... read more

Canal+ Head Maxime Saada fueled the contretemps over the weekend saying the company would no longer work with 600 in the industry who signed the "Switch Off Bollore" open letter. ... read more

"States may certainly take steps to protect minors who use 'social media,' but requiring minors to obtain parental consent before accessing those websites is not a narrowly tailored means of advancing a legitimate governmental interest," ... read more

YouTube is launching its likeness detection technology to all eligible creators over 18 to combat the spread of misleading AI-generated content. ... read more

Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads. ... read more

Thirty-four Ai-based startups including Anthropic and OpenAI generate nearly $80 billion in annualized revenue - $6.6 billion per month - from selling applications based on AI or providing access to models that power the apps, ... read more

MIAMI — Traditional brand safety guidelines fail against artificial intelligence-generated content because existing tools and platforms cannot handle the volume and sophistication of machine-created material flooding digital environments. “Brand safety rules, guidelines, everything that’s been ... read more

MIAMI — The pressure on marketers to show results has never been more intense – but chasing short-term performance at the expense of brand building is a trap, according to one ad-tech executive who lives ... read more

Texas is urging the 5th Circuit to lift a block on a law requiring app stores to verify users' ages and block minors from downloading apps or making in-app purchases, without parental consent. ... read more

Now Similarweb has another revenue stream centered on large language model data training contracts with technology companies. ... read more

"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years ... read more

Spending in the region last year by the client is estimated at close to $90 million by agency research firm COMvergence. The appointment, effective in August, follows a formal review that was managed by consultant ... read more

A bestselling mystery author is an amateur sleuth who conducts her own self-styled investigations of murders in the storybook seaside town in which she lives. If this sounds like the premise for the old 1980s ... read more

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is ... read more

The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a ... read more

Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site ... read more

Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to partners and to rival holdcos — all carrying the same message. Nothing changes. ... read more