The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many golf greats including Nelly Korda, Rory McIlroy, Scottie Scheffler, Tiger Woods, ... read more

You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour ... read more

It's a partially new role, succeeding former Chief Data Officer Michael Bregman, who left to become Chief Digital and Analytics Officer of Subway. ... read more

LAS VEGAS – For all the precision lavished on ecommerce pixels, the physical store remains retail media’s great shrug. Speaking with David Kaplan at CES 2026, Michele Roney, executive vp of retailer CX at Mars ... read more

With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market. ... read more

The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note says. ... read more

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon ... read more

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out. ... read more

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360. ... read more

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social ... read more

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year. ... read more

Yahoo has sold Engadget, its tech news website, to Static Media, The Verge reports. “This move reflects Yahoo’s focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial ... read more

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that. ... read more

News Corp. has signed a deal with Meta that will allow the parent company of Facebook and Instagram’s to scrape News Corp’s U.S. and U.K. content to train its artificial-intelligence products. The deal is worth up ... read more

Bloomberg clients can now customize their subscriptions to Bloomberg’s Real-Time News Feeds to focus on news about companies, securities and global macro themes, Markets Media reports. This is being done with “tickerized” versions of the ... read more

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The big TV companies just might find a use for their legacy cable networks that could prove to be valuable. ... read more

The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development. ... read more

She will co-lead the group's global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her previous position at VML. ... read more

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and ... read more

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade ... read more

Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole.  Google Ads began phasing out credit and debit cards a year ago. But ... read more

Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking ... read more

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future ... read more

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President ... read more

CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an ... read more

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy ... read more

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say. ... read more

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online. ... read more

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree launched an AI-powered virtual healthcare brand representative built with a compliance-based ... read more

Pinterest has announced a billion-dollar investment from Elliott Investment Management, a firm that has chosen to expand its initial 2022 investment in the social media company as it doubles down on AI adoption. ... read more

Ninety-three percent of those polled in a new Net Conversion survey report changing their approach to spending in the past six months, which the agency concludes signals a "new normal defined by intentionality." ... read more

Ticketing platform PlayOn Sports, which sells tickets to school events, has agreed to pay a $1.1 million fine for allegedly violating California's privacy law. ... read more

LAS VEGAS — While artificial intelligence is supposed to simplify all kinds of processes, the relative newness of agencies’ AI embrace is still complicating enterprise partnership negotiations, particularly when it comes to structuring contracts around ... read more

Brands routinely block entire news or music categories despite content variation within those genres, missing advertising opportunities that artificial intelligence can identify through granular scene-level analysis rather than broad categorical exclusions. “Many brands just block ... read more

The Supreme Court turned away computer scientist Stephen Thaler, who wanted to copyright the picture "A Recent Entrance to Paradise," which was produced by a generative artificial intelligence platform he developed. ... read more

PALM SPRINGS, CALIF. – The advertising industry’s rush to embrace AI-generated creative may be outpacing its understanding of how audiences actually receive it. New research suggests ad executives are misreading their own consumers – and ... read more

Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. ... read more

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions. ... read more

Marketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers felt very aligned with their company's finance team, while 26.7% felt ... read more

Spoiler alert: It doesn't have anything to do with our brains slowing down or lower information literacy rates. ... read more

The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace. ... read more

That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models. ... read more

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on ... read more

Hofstetter has been with the Publicis-owned company for six years, and before that was president of Comscore and Dentsu's CEO 360i. ... read more

As Sinclair, Scripps, Gray and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment picture of the legacy TV-media ecosystem. ... read more

TikTok has doubled the number of people using it since 2021, Pew Research Center reports. The social channel now draws 37% of U.S. adults. This includes 44% of people ages 30 to 49, 30% of ... read more

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on ... read more

The Omaha World-Herald is closing its local printing operation at the end of this month, and like several other Nebraska newspapers, will be printed in Des Moines, Iowa, Nebraska Public Media reports. Nathan Bekke, president and interim ... read more

Media Do International, Inc., is acquiring Seven Seas Entertainment, Inc., reportedly one of the largest independently owned manga publishers in the English-language market, for $80 million, Publishers Weekly reports. Sales at Seven Seas had hit ... read more

ABC is creating an all-detective Tuesday with the arrival of a new addition to its growing stable of self-styled sleuths. ... read more

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s ... read more

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had ... read more

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.  In the midst of scale and promises of AI-enabled tech efficiencies, BBDO ... read more

Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message Read More Earlier this week, Criteo confirmed it is the ... read more

Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating ... read more

This story was originally published on sister site, Modern Retail. A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. ... read more

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for free. LLM developers like ... read more

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and Instagram — ... read more

The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 16 at the Javits Center in New York. ... read more

SAN JUAN, PUERTO RICO – At the Beet Retreat San Juan, Suvadip Choudhury, head of television partnerships at Alliant, delivered a reality check to the TV ad business. Yes, we have more data than ever. ... read more

Retail media is breaking out of the digital shopping aisle. For years, the category has been synonymous with sponsored product listings and banner ads on a retailer’s own website or app. Now, however, the strategy ... read more

PALM SPRINGS, CALIF. – Sean Crawford, managing director of SMG North America, has a simple message for brands chasing the next shiny thing: most shoppers are still, very literally, shopping. “I think in store for ... read more

For the first time in NPR's 50-year-history, the NPR letters in its logo will be replaced with "HOW" and "WHY" to illustrate citizens' right and need to be curious. ... read more

"This sweeping ban would unnecessarily disrupt data practices that allow companies to reach consumers with relevant content and advertising," the ANA, 4As and others write in a veto request. ... read more

Creators are feeling deceived by Instagram's "Shop the Look" AI-powered shopping test, after low-quality versions of products featured in their videos were recommended to users. ... read more

In an effort to cut down on hashtags and improve transparency, X has announced the integration of "Paid Partnership" labels on posts from creators involved with in-feed advertisements. ... read more

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group. ... read more

Previously, Cate Evans served at Havas Media as senior vice president-group strategy director. Earlier she held posts at OMD and UM. ... read more

Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what ... read more

Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companies are determining how to scale compensation ... read more

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as operating leverage, ... read more

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into always-on, gamified creator programs. These creator ... read more

PALM SPRINGS, CALIF. — Perhaps it’s because the creator economy is so unlike traditional forms of media that it’s still not quite seen as “essential” by advertisers as much as consumers do. But that appears ... read more

LAS VEGAS — At CES 2026, Domenic Venuto, chief product and data officer at Horizon Media, delivered a reality check to anyone dazzled by flashing AI demos: “The data capabilities that matter most are the ... read more

PALM SPRINGS, CALIF. – The modern CMO is no longer satisfied with charts about impressions and reach, according to Jeremy Flynn, head of product at Horizon Media. He said the job now extends well beyond ... read more

LAS VEGAS — Walmart Connect’s evolution from retail media network to comprehensive digital platform enables storytelling from “couch to cart to sales,” with research showing CTV advertising combined with linear TV delivers 55% reach increases. ... read more

Marketers have poured billions into streaming and social, yet gaming, a medium commanding comparable scale and engagement, remains oddly underfunded. The disconnect, according to one industry veteran, lies in outdated perceptions rather than genuine limitations. ... read more

RANCHO PALOS VERDES, CALIF. — Connected TV is emerging as a performance channel, thanks to new ways of marshalling data that allow advertisers to zero in on consumers who are open to a brand’s offer. ... read more

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, ... read more

For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will ... read more

Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited ... read more

The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without ... read more

Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused on the world of text: earned media coverage, website copy or user-generated reviews. ... read more

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending. From tudum to ta-da WBD’s latest bids, OpenAI’s Hollywood envoy and ... read more

This story was originally published on sister site, Modern Retail. When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court struck down President Donald Trump’s sweeping tariffs ... read more

The podcast industry has entered its video era. But audience behavior hasn’t fully followed.  Recent data shows more listeners still prefer audio, and switch between audio and video depending on context. That’s leaving producers to ... read more

Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically. ... read more

Meta plans to spend billions more on chips from Nvidia competitor Advanced Micro Devices to power new data centers and develop personal superintelligence. ... read more

The FTC's investigation of Media Matters "targets core protected press activities," news organizations say in a filing with the D.C Circuit Court of Appeals. ... read more

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment ... read more

AI-operated buying will become the norm within the next five years, with autonomous agents managing the majority of programmatic ad spend, said Brian Kaminsky, COO of Infillion. With the acquisition of Catalina, he believes Infillion ... read more

Meta should be required to face claims that it engaged in a "brazen plot" to identify people who thought they were browsing the mobile web anonymously, Android users argue in new court papers. ... read more

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. ... read more

Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before ... read more

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here? ... read more