- News Content, Streamed Sports Are Favorable for Brands: Magna Global’s Stacey StewartSAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage ... read more
- Streaming TV Drives Shoppable Moments for Brands: Roku’s Jeff KatzSAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of ... read more
- 'Scoop': Sex And The DukeShow offers backstory to that interview with Prince Andrew when he said his only mistake was being "too loyal a friend" to Jeffrey Epstein. ... read more
- Rixo inicia su expansión en EE.UU. con una nueva página web y una tienda pop-up
- UK mulling potential AI regulationIllustration by Cath Virginia / The Verge | Photos from Getty Images Officials at the UK’s Department of Science, Innovation and Technology have started drafting legislation to regulate AI models, Bloomberg reports. ... read more
- YouTube To Cut Down On Mobile Third-Party Ad-BlockersThis may make it more difficult for users to watch YouTube videos without paying for the company's ad-free tier. ... read more
- The CFPB wants to rein in data brokersIllustration by Cath Virginia / The Verge | Photo from Getty Images The Consumer Financial Protection Bureau wants to propose new regulations that would require data brokers to comply with the Fair ... read more
- Cybertruck owners say deliveries halted over bad accelerator pedalImage: Parker Ortolani / The Verge Over the last few days, Tesla has delayed some Cybertruck deliveries. The company hasn’t specified why or even publicly commented on the delays, but commenters in ... read more
- NASA needs a cheaper, faster way to bring Mars dirt back to EarthImage from NASA’s Mars Perseverance rover captured in April 2024. | NASA Budget constraints have NASA looking for a faster and cheaper method to bring samples from Mars’ surface back to Earth. ... read more
- Keanu Reeves is voicing Shadow the Hedgehog in the third Sonic movieKeanu Reeves as John Wick. | Image: Lionsgate The third Sonic movie already seemed like it was going to kick all kinds of ass by bringing Shadow the Hedgehog into the picture, ... read more
- YouTube’s ad blocker crackdown now includes third-party appsIllustration: Alex Castro / The Verge YouTube is bringing its ad blocker fight to mobile. In an update on Monday, YouTube writes that users accessing videos through a third-party ad blocking app ... read more
- FTC Bans Cerebral From Harnessing Users' Health Data For AdvertisingCerebral allegedly used third-party tracking tools to collect data about existing patients' activity on its websites and apps, then drew on that information to advertise to those people. ... read more
- Is a watchdog for corporate climate commitments caving to industry?Pigeon River Country State Forest in Vanderbilt, Michigan, U.S., on Wednesday, April 20th, 2022. State and local governments in the US are enrolling public-owned forests in carbon projects that could earn them tens ... read more
- The state of publisher revenue | Pathways to total revenue optimization in 2024This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if ... read more
- Google Faces New Battles Over 'Incognito' Tracking"Notwithstanding consumers' best efforts, to keep their activities on the internet private, Google has made itself an unaccountable trove of information so detailed and expansive that George Orwell could never have dreamed it," users allege ... read more
- The first trailer for Outer Range season two makes time feel even more brokenCourtesy of Prime The mysterious hole at the center of Amazon’s Outer Range was something to fear when the sci-fi / western drama first debuted. But the show’s new season two trailer ... read more
- The budget-friendly Blink Mini 2 security camera is on sale for the first timeThe new Blink Mini offers both better image quality and audio quality than before. | Photo by Jennifer Pattison Tuohy / The Verge Whether you’re away at work or on vacation, a ... read more
- Sony’s WF-1000XM5 earbuds are on sale for just $7 shy of their all-time lowSony’s flagship earbuds are smaller, lighter, and better-sounding than the last-gen model. | Photo by Chris Welch / The Verge Whether you need some peace while working from home or plan on ... read more
- Disney reportedly wants to bring always-on channels to Disney PlusImage: Nick Barclay / The Verge The revamped Disney Plus app could soon feature always-on channels dedicated to Star Wars and Marvel shows, according to a report from The Information. The channels, ... read more
- Rivian’s new software update will help you avoid all the broken EV chargersImage: EVgo Rivian is pushing a new software update that will give its customers better insight into which EV chargers to visit — and which to avoid. EV charging reliability remains ... read more
- Meta is making it easier to bring Quest headsets into the classroomPhoto by Becca Farsace / The Verge Meta is launching a new hub for Quest headsets later this year that should make it easier for educators to use them in schools. In ... read more
- Limitless is a new AI tool for your meetings — and an all-hearing wearable gadgetThe Limitless Pendant comes in a bunch of colors and doesn’t really look like an AI gadget. | Image: Limitless The Limitless Pendant doesn’t exactly scream “AI.” As Dan Siroker, the CEO ... read more
- Dropbox CEO Drew Houston wants you to embrace AI and remote workPhoto illustration by The Verge / Photo: Dropbox Leaders can’t ‘keep mashing the go back to 2019 button.’ Continue reading… ... read more
- Amazon y Apple son las marcas favoritas de niños y adolescentes en Estados Unidos según encuestaLa empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres ... read more
- Adobe Premiere Pro is getting generative AI video tools — and hopefully OpenAI’s SoraGenerative AI-powered tools for quickly removing objects in video clips will be arriving in Premiere Pro later this year. | Image: Adobe Adobe is working on a generative AI video model for ... read more
- Sony’s PS5 Pro is real and developers are getting ready for itPhoto by Vjeran Pavic / The Verge Sony is getting ready to release a more powerful PS5 console, possibly by the end of this year. After reports of leaked PS5 Pro specifications ... read more
- Senator Elizabeth Warren claims TurboTax ‘relentlessly’ upsells customers in letter to FTCIllustration by Hugo Herrera / The Verge Senator Elizabeth Warren (D-MA) has written a letter to the Federal Trade Commission, saying that TurboTax “continues to relentlessly upsell” customers while also directing them ... read more
- Sadness Grips Nation As Golden Bachelor And Wife SplitThe above headline is totally sarcastic, which is the only correct approach to writing on the divorce of ABC's Golden Bachelor and Bachelorette. ... read more
- Programmatic TV Tax Day Is Not Just April 15. It’s Every DayAs April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, ... read more
- Yahoo Finance Expands Content For Investors, Advertisers TooA Yahoo Finance premium service will launch Monday with new content and tools, expanding its offering for investors with series, subscriptions, news partnerships, and creators. ... read more
- Cómo YouTube Shopping aumenta su capacidad de competencia en el comercio en redes frente a TikTokEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. YouTube ha anunciado este mes una serie de actualizaciones de sus funciones de compras, lo que supone una mayor flexibilidad ... read more
- Tesla is reportedly laying off ‘more than 10 percent’ of its workforceThe layoffs follow the company’s first drop in year-over-year vehicle deliveries since 2020. | Illustration by Alex Castro / The Verge A few weeks after reporting its first year-over-year decline in vehicle ... read more
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual AdsToyota ran a campaign for the Grand Highlander using an AI-powered platform that features in-language virtual signage, video within video, and virtual product placements embedded in content. ... read more
- Ikea’s new gaming furniture looks like furniture, not an energy drinkIkea’s Brännboll range is just the right mix of neutrals and bright colors to match most modern homes. | Image: Ikea Ikea is introducing a new range of gaming furniture that subverts ... read more
- MMM Is Back, And Now It’s Accessible For Mid-Tier MarketersAs third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – ... read more
- 3 Paths Through The Supply Maze: Insights For Mobile Demand PlatformsIt’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the ... read more
- The FTC Targets Another Location Targeter; Publishers Snap To ItHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location ... read more
- Meta advertisers are adrift in adversity as bug-filled problems persistDuring a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation ... read more
- Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentivesInfluencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that ... read more
- Ad industry prepares for ‘tipping point’ this year in sustainabilityLike so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a ... read more
- Amid digital marketing changes, Ibotta turns to brand-building effortsIt’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. Between Google’s phase-out of the third-party cookie and the ... read more
- AI to take center stage at Possible conference this weekConsidering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach. At least 21 different sessions ... read more
- AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concernsIt’s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features ... read more
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7M"Civil War" took the top spot among all theatrical box-office films for the second week in April, with a $25.7 million weekend opening, according to Comscore. ... read more
- Google Begins Removing Links To California News Websites On its PlatformA California link tax created by the California Journalism Preservation Act - would require Google to pay for connecting Californians to news articles. If passed, the bill may result in changes to the services Google ... read more
- Google’s Pixel 9 may get an Apple-like satellite SOS featureImage: OnLeaks / 91Mobiles Google could be adding a feature very similar to Apple’s Emergency SOS feature to the Pixel 9 and the next Pixel Fold. That’s according to leaker Kamila Wojciechowska, ... read more
- Busy Week For Google Collabs With Holding CompaniesAccenture, Stagwell and WPP announced new projects with Google related to CRM, a data clean room and content creation, respectively. ... read more
- Blackmagic Design releases a DaVinci Resolve editing panel for iPadsBlackmagic’s new Micro Color Panel lets you edit video on the go. | Image: Blackmagic Design Blackmagic Design announced its video editing software, DaVinci Resolve, was coming to the iPad back in ... read more
- Are 'Brand Safety" Concerns Overblown?Stagwell CEO Mark Penn thinks so. Stagwell is holding an event next month where it will release new research backing up his position. ... read more
- The first Apple-approved emulators for the iPhone have arrivedA screenshot from iGBA. | Screenshot: Wes Davis / The Verge I played Game Boy Advance games on my iPhone last night thanks to a new emulator called iGBA, which appears to ... read more
- Best video game TV show ever?The Verge Hi, friends! Welcome to Installer No. 34, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, so psyched you found us, and also, ... read more
- Police arrested four people with $300,000 of stolen Lego kitsImage: California Highway Patrol Los Angeles citizens can rest easy knowing that a criminal theft ring is no longer stalking the city’s retail stores to feed a Lego black market. That’s because ... read more
- Golden Bachelor Bombshell!Something's rotten in Gerry's Indiana. They claimed the issues were distance and family, but many married couples live apart and make it work. ... read more
- Bluesky lifted its ban on heads of state signupsImage: Bluesky Bluesky is apparently ready for a bigger challenge. It says it’s allowing heads of state to sign up now, a little over two months after it opened for general signups. ... read more
- This week’s trailers offered twists on familiar genresThis week saw some fun trailers tapping into heady science fiction, comic book movies, and taboo horror, each with a fun mixed genre twist. Joker: Folie à Deux is a comic book ... read more
- Smart string light showdown: Nanoleaf versus LifxWhich is the best bet to bedazzle your backyard? Continue reading… ... read more
- Xgimi’s portable MoGo 2 Pro projector is $200 off right nowThe Xgimi MoGo 2 Pro is an excellent Android TV projector with Chromecast built-in. | Photo by Thomas Ricker / The Verge Let’s face it, a big TV isn’t always an option, ... read more
- Galaxy AI is coming to some older Samsung phonesPhoto by Vjeran Pavic / The Verge Samsung is planning to bring select Galaxy AI features to several older flagship phones and tablets next month via the One UI 6.1 update, according ... read more
- Tesla slashes price for monthly Full Self-Driving subscription
- Japanese man arrested for allegedly hacking Pokémon game to sell custom monstersThe Pokémon Company Japanese police arrested a man after finding evidence that he illegally tampered with save data for the Nintendo Switch games Pokémon Scarlet and Violet, which he used to create ... read more
- The best smartphone you can buy for under $500You can get a great device for less than $500 these days if you know how to pick your priorities. | Image: The Verge You can’t have everything at this price, but ... read more
- Star Trek: Strange New Worlds has been renewed for a fourth seasonParamount Plus Season 3 of Paramount Plus’ Star Trek: Strange New Worlds is still in production, but the streamer has already decided to renew the series. Unfortunately, the same can’t be said ... read more
- Game publisher blames media for studio closurePrytania Media The grim cadence of video game layoffs continues apace, but this latest news comes with a strange twist. Prytania Media has shut down studio Possibility Space effective immediately. In an ... read more
- FTC Bans Data Broker From Selling 'Sensitive' Locations, Rejects Tougher TermsThe Federal Trade Commission said Friday it has finalized a settlement order that prohibits the data broker Outlogic from selling certain location data. ... read more
- With the Vision Pro’s Spatial Personas, you can be lonely with friendsI failed converting Wes to K-pop, but we agreed that Cowboy Carter slaps. | Screenshot: Victoria Song / The Verge The inside of an Apple Vision Pro is a lonely place to ... read more
- The Fitbit Charge 5 is a steal at 50 percent offIt wasn’t our favorite fitness tracker at $150, but the Fitbit Charge 5 is a looker at $75. | Image: Fitbit With nearly a third of 2024 behind us now, you might ... read more
- Microsoft starts testing ads in the Windows 11 Start menuIllustration by Alex Castro / The Verge Microsoft says it’s starting to test ads inside the Start menu on Windows 11. The software maker will use the Recommended section of the Start ... read more
- House votes to reauthorize FISA, without the warrant requirement amendmentCath Virginia / The Verge | Photos from Getty Images After three failed attempts and a heated floor debate, the House voted on Friday to reauthorize a controversial program that lets US ... read more
- Nebraska Passes Opt-Out Privacy BillLawmakers in Nebraska have passed a privacy bill that would require companies to allow state residents to opt out of common forms of online ad targeting. ... read more
- Spotify’s lossless audio could finally arrive as part of ‘Music Pro’ add-onImage: Nick Barclay / The Verge Could lossless streaming on Spotify actually be happening this time? We’ve been through so many twists and turns with this saga already, but there’s new cause ... read more
- Here’s 16 pages of what Epic wants after winning its Google app store lawsuitPhoto illustration by Cath Virginia / The Verge | Photo by Philip Pacheco, Getty Images Do you think a judge will make Google allow an Android version of the Epic Games Store ... read more
- Oh no, I started playing Fallout Shelter againWell, hello there, Ghoul. | Image: Bethesda Softworks The new Amazon adaptation of Fallout is excellent, nailing the goofy yet grim vibe of the series, all while telling a new story. It’s ... read more
- Roku hit with second major breach of 2024, this time affecting 576,000 usersImage: The Verge Roku says it found another cyberattack on Friday that affected 576,000 users. This is the second breach to affect the company since March. Roku says the attackers used the ... read more
- AI & Person-Level Identifiers Drive Results in Retail Media: Epsilon’s Dave PetersonLAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ... read more
- Google’s Pixel 8A leaks in all colors — including a bold greenImage: Android Headlines We’re a month out from Google I/O, where the company will likely announce its new Pixel 8A phone. At this point, there have already been plenty of renders and ... read more
- America’s roads and bridges to get $830 million for a climate makeoverA 20-foot chunk of Newport, Rhode Island’s beloved Cliff Walk broke off and dove into the depths of the ocean in a significant landslide and partial collapse, pictured on March 4th, 2022. | ... read more
- Google threatens to cut off news after California proposes paying media outletsGoogle is piloting removing links to California news websites for a small percentage of users. | Illustration: The Verge Google says it will start removing links to California news websites in a ... read more
- Google CEO Talks About Changes In Search, AI And SGEGoogle CEO Sundar Pichai says what excites him about AI is how one technology can improve search, business, YouTube and Waymo - and putting it in the cloud to customers. ... read more
- O.J. Sidebar, Not ReallyThere I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how much it was worth to brands. ... read more
- Ford’s hands-free BlueCruise comes under scrutiny after fatal crashPhoto by Sean O’Kane / The Verge The National Transportation Safety Board is investigating an incident involving Ford’s hands-free driver-assist system after a Mustang Mach-E driver crashed into another vehicle in Texas, ... read more
- 4TB SD cards are arriving in 2025 for your cameras and laptopsImage: Western Digital It wasn’t that long ago when we were impressed by a 400GB microSD card, but now, Western Digital is showing off a full-size SD card with 10 times the ... read more
- China is planning to ‘rip and replace’ Intel and AMD chipsIllustration by Alex Castro / The Verge China has plans to force foreign-made chips out of its telecom systems, according to a report from The Wall Street Journal. The country’s officials reportedly ... read more
- Inside the quest to finish Super Mario Maker’s disappearing levelsImage: Nintendo In 2015, Nintendo released Super Mario Maker for the Wii U, a game that allowed players to make and share their own 2D Mario levels. In 2021, the company ended ... read more
- Amazon Hires Former NBCU Exec Bhatia For Global Video AdvertisingBhatia will oversee Amazon's TV ad business including live sports, Amazon Freevee, Twitch, Prime Video Ads and third-party publishers. At NBCU, Bhatia focused on new potential "currencies" and audience measurement issues. ... read more
- A popular open-source content delivery network went down for hoursPhoto by Amelia Holowaty Krales / The Verge Unpkg, a content delivery network (CDN) that powers more than 4 billion requests per day, went down for several hours on Friday morning. The ... read more
- Havas Acquires TED Consulting (Not That TED)The French digital transformation and data consultancy firm was founded in 2016 by Mathias Chaumon. Its offering is underpinned by AI-infused robotic process automation technology. ... read more
- The good, the bad, and the Humane PinImage: Alex Parkin / The Verge Seven. Hundred. Dollars. After a year of asking questions about this much-hyped AI wearable, the Humane AI Pin is here, and, well, we still have lots ... read more
- With Romcom Spoof, CeraVe Expands 'Medutainment'The L'Oreal-owned brand understands everyone needs a little help finding the moisturizer of their dreams. ... read more
- Instagram Tests Teen 'Sextortion' Prevention Tools After Murky PastMeta is testing new ways to help protect younger Instagram users from falling victim to various forms of intimate image abuse, while also trying to boost awareness surrounding potential sextortion scams across the image-and-video-sharing app. ... read more
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not the type of privacy one might expect from Sprite and its parent company the Coca-Cola Company. ... read more
- Spotify is developing a remix feature to rival sped-up TikTok tunesThe tools could open new revenue streams for artists who otherwise wouldn’t see money from unauthorized remixes. | Cath Virginia / The Verge Spotify is working on some seemingly TikTok-inspired remixing features ... read more
- For Three Decades, TV And O.J. Simpson Were IntertwinedO.J. Simpson's criminal and civil trials stemming from the murder of his wife Nicole and her friend Ron Goldman riveted the nation. ... read more
- The Google One VPN service is heading to the Google graveyardThe service will be shut down on an unspecified date later this year. | Image: Google Google is shutting down its VPN by Google One service, according to a vague customer email ... read more
- Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of DataAI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. ... read more
- Vizio’s Vision For Programmatic And Home Screen MonetizationWhile Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to ... read more
- Comic: Ain’t No Party Like A First-Party … PartyEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ain’t No Party Like A First-Party … Party appeared first on AdExchanger. ... read more
- Reddit And Google, Sitting In A Tree; Meta’s Glitch In The MatrixHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some ... read more
- Snapchat’s relationship with publishers is still pretty complicatedSnapchat’s recent staffing shake up has left publishers puzzled. Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, ... read more
- How PGL used influencer co-streams to supercharge esports viewershipLast month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ ... read more
- Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persistInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space ... read more