The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioning capabilities. AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. ... read more

In recent months a Bollore investment entity called Compagnie de l'Etoile des Mers has quietly bought nearly 19% of the outstanding shares of Havas, now traded on the Euronext Amsterdam Stock Exchange. ... read more

Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go ... read more

Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well. ... read more

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands ... read more

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at ... read more

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution ... read more

The CIA guy is roguish. The FBI guy is by-the-book. Can these two government agents work together without driving each other crazy? ... read more

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from ... read more

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency ... read more

President Trump gave a rare half-complement to the mainstream media during the National Governors Association dinner at the on Saturday, Mediaite reports. He said, “I often say the fake news, but I will not say that tonight.” ... read more

The advertising world is obsessed with capturing fleeting consumer attention across a multitude of distraction-laden screens. But one environment, more than most, boasts undivided focus. Unlike passive television viewing or social media scrolling, which are ... read more

PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. ... read more

LAS VEGAS – If you have ever wished broadcast radio could behave a little more like digital, Lisa Coffey says the wish is being granted, with a beta label and a confident smile. Speaking with ... read more

For years, retail media networks enjoyed a relatively effortless revenue boom, riding the e-commerce wave and leaning on supplier budgets that seemed inexhaustible. That era, according to one close industry observer, is over – and ... read more

LAS VEGAS — Media planning for 2026 must acknowledge advertising’s evolution from broadcast-focused 30-second spots and “eyeballs” by instead relying on precision targeting to meet the demands of the “agentic and algorithmic era.” “We’re in ... read more

Only 6% of Americans often get news from email newsletters, Pew Research Center reports. ... read more

Texas-based data scraper SerpApi is urging a federal judge to toss a lawsuit by Google, which claims SerpApi circumvents attempts to prevent it from scraping search results. ... read more

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms. ... read more

The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers. ... read more

Meta plans to cut off its Horizon Worlds platform from its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities. ... read more

Facebook users say they should have been allowed to argue to a jury that Meta would have had to pay them for their data had it not monopolized the "personal social networking services" market. ... read more

How to face your victims. How NOT to face your victims. How NOT to swear under oath. ... read more

Sponsored by Triton DigitalPodcasts now reach more than half of the overall U.S. population every month. For advertisers, that means podcasting long ago stopped being an “add-on” channel. It’s a mainstream behavior with real scale. ... read more

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage ... read more

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of ... read more

LAS VEGAS — In order for a retail media network advertiser to accurately find consumers at the right moment, sometimes you have to travel back in time. About five years in the past, to be ... read more

TelevisaUnivision, LG Ads and Roku are among the companies supporting the Boys & Girls Clubs of Puerto Rico by providing inventory to run 30-second spots on their Spanish digital platforms. It’s part of an effort ... read more

Connected TV isn’t often considered a primary channel by B2B marketers to target their desired audiences. But Lenovo is not only making the case for CTV as a valuable venue for B2B, it’s also touting ... read more

LAS VEGAS – If the news landscape feels like an all-you-can eat buffet with cable podcasts, newsletters, influencers and social feeds stacked high, this is not your imagination. Guy Griggs, senior vice president of ad ... read more

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not ... read more

PALM SPRINGS, CALIF. — Marketers and agencies are still just scratching the surface when it comes to understanding how generative artificial intelligence tools like large language models are changing the way brands develop their content ... read more

As the advertising industry grapples with signal loss and the diminishing reliability of common identity markers, the hunt is on for more durable frameworks to connect with audiences, particularly in the booming connected TV space. ... read more

LAS VEGAS – At CES 2026, Walt Disney Co. showcased a growing push to modernize advertising workflows by combining advanced technology with its storytelling heritage. Alex Combs, vice president of product management, advertising platforms at ... read more

OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying. ... read more

ChatGPT told me, in plain language, that Sora 2 "makes reality optional at scale"-that it's "a solvent that dissolves trust quietly." ... read more

Warner Bros. spent $30 million to $45 million for "Heights" in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million. ... read more

The West Virginia Senate has passed a bill that would prevent state agencies from using media reliability and bias monitors or advertising firms that use them. SB 531 is similar in intent to efforts in ... read more

Ocean State Media, Rhode Island’s PBS has acquired WVEI (FM) from Audacy, Radio World reports. The merger entailed moving the FM station to PBS studios and enhancing that facility. The FM signal now covers the ... read more

The first advertisers on ChatGPT have one thing in common: They all target the “aspirational thinker,” and  none are discount-only impulse buys or built around shock value, Tom’s Guide writes. The early advertisers include Adobe, Audible, ... read more

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce. ... read more

Philadelphians who caught Sunday night's "Simpsons" on Fox got the surprise of a lifetime. ... read more

Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a ... read more

As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) ... read more

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either.  AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly ... read more

Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with ... read more

One social media user called it "the quiet rollout of a national surveillance regime," while another joked " 'surveillance state' but make it adorable." ... read more

LAS VEGAS – Contextual signals are becoming central to how connected TV inventory is bought and sold, as advertisers look for relevance at scale without relying on user identifiers. Ryan Kenney, svp of revenue for ... read more

While live shopping has long dominated Asian markets, its adoption in the United States has hinged less on functionality and more on the depth of viewer connection. As platforms integrate retail capabilities directly into video ... read more

The retail industry has seen rapid change over the past year, particularly around in-store media, as falling technology costs and margin pressure elsewhere push retailers to rethink where growth comes from, according to Ben Reynolds, ... read more

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good ... read more

Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning, designed to tackle complex math, science and logic challenges. Advertisers and agencies can use it to solve questions related to media ... read more

LinkedIn has announced a new premium on-platform subscription hub designed to provide SMBs with perks and tools specific to their needs when seeking clients, proving credibility, hiring new employees and more. ... read more

Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times." ... read more

A federal appeals court on Friday upheld Oracle's $115 million settlement of a class-action privacy lawsuit over the alleged collection and sale of web users' data. ... read more

The company spends an estimated $120 million on measured media annually. The incumbent was Dentsu. ... read more

Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. In a year already defined by global sports tentpoles, as well as an upcoming, high-profile midterm ... read more

Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes. ... read more

The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues to a federal appellate court. ... read more

Roughly 70% of agency leaders admit that their current business model and organizational structure won't survive the next 24 months. ... read more

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool. ... read more

Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own ... read more

The fresh-food salad company operates 280 locations in the U.S. ... read more

The company said that it expects no more than 1% growth annually for the foreseeable future as it puts together a revised strategy-to be revealed in the next few months-to accelerate growth. ... read more

"Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers," notes Founder-CEO George Popstefanov. ... read more

New leader rejects a corporate split while navigating sluggish volumes, price pressure, and a tougher landscape for packaged goods. ... read more

The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook’s Sheryl Sandberg and ... read more

CBS News is considering new headcount reductions that could total at least 15% of current staff, Variety reports. The move would occur as Bari Weiss, editor in chief, attempts to refocus the news division on streaming video ... read more

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million. ... read more

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. ... read more

Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on U.S. public television. ... read more

Salad chain Sweetgreen has named Wpromote as its paid media agency of record, Marketing Dive reports. The brand recently hired Zipporah Allen as chief commercial officer. Allen, who worked with Wpromote while at Strava, seeks ... read more

Pinterest is forecasting lower-than-expected Q1 revenue as it faces competition from TikTok and Meta, and its shares have fallen, Reuters reports. The company is working on AI strategies to attract advertisers, and hopes to attract ... read more

YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For ... read more

It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads ... read more

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. ... read more

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Love At First Bid appeared first on AdExchanger. ... read more

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and ... read more

The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch ... read more

This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies ... read more

Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restructure ... read more

At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar ... read more

Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation. There were more activations ... read more

In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.  Haley Kalil, aka Haley Baylee, wants to ... read more

Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million. ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of ... read more

Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. ... read more

As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. ... read more

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's terms of service or the ... read more

Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help the city gear up and keep track of the action. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

Rating information, crucial for brand safety, is often missing from FAST programming. ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e., profit) went from $600 million in Q4 2024 to $1.1 billion in the past ... read more

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. ... read more

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven ... read more