The memeification of movie marketing is underway.  Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who ... read more

This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments. Ad spending on CTV inventory among presidential, local and down-ballot campaigns is ... read more

As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and ... read more

From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on ... read more

Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation ... read more

Image: Cath Virginia / The Verge, Getty Images Telegram has quietly removed language from its FAQ page that said private chats were protected from moderation requests. The change comes nearly two weeks ... read more

Pavel Durov. | Image: Cath Virginia / The Verge, Getty Images Twelve days after he was arrested in France, Telegram CEO Pavel Durov has broken his silence with a 600-word statement on ... read more

Illustration by Cath Virginia / The Verge | Photos from Getty Images The US, UK, and European Union have signed the first “legally binding” treaty on AI, which is supposed to ensure ... read more

Instead of a boring number or some dots of light to show battery level you get a silly face. | Image: Ugreen Ugreen has a new collection of iPhone and USB accessories ... read more

The Osom OV1 smartphone was created by former Essential engineers and designers. | Image: Osom Osom Products, Inc. — the mobile phone company founded by former employees of Essential, which shut down ... read more

Image: Sony Sony has started celebrating 30 years of PlayStation and seems to have confirmed a PS5 Pro design leak in the process. A blog post earlier today included a 30th anniversary ... read more

There's a lot of change in the digital ad industry - and a lot to consider as the fall season approaches. Here are some issues I am thinking about. ... read more

"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitored plaintiff's communications with Home Depot," California resident Christopher Barulich alleges in a new class-action complaint. ... read more

Cath Virginia / The Verge A startup funded by the co-founder of Yahoo and CTO of Intel is suing Nvidia and Microsoft for allegedly infringing on its patent for a key innovation ... read more

Image: Umar Shakir / The Verge Tesla updated the roadmap today for its out-of-beta Full Self-Driving (FSD) advanced driver assist system. The automaker says it will launch the feature in the Cybertruck ... read more

Illustration by Alex Castro / The Verge YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative ... read more

The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and negative feelings among teens. ... read more

Illustration: The Verge Google is testing its new “Ask Photos” feature that lets you explore your library of pictures in new ways. The feature, which Google first previewed in May, is rolling ... read more

TikTok is updating its U.S. Election Center, an in-app resource showcasing informational tools aimed at keeping users informed during this election year. ... read more

YouTube is working on AI tools that advance detection of AI-generated voices or music and faces, especially when the audio or face belongs to a notable identifiable human. ... read more

The brand has doubled spending since 2018 to support "an increase in science based-innovation being launched into the market," says CFO Nelson Urdaneta. ... read more

Apple Pay hasn’t changed much since 2014, and maybe it hasn’t needed to. | Image: The Verge When Apple launched Apple Pay in 2014, at an event 10 years to the day ... read more

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How ... read more

Illustration by Alex Castro / The Verge Snapchat is the app of choice for criminals targeting kids for sextortion or child sexual abuse material (CSAM), New Mexico Attorney General Raúl Torrez alleges ... read more

There is a seemingly endless list of top musicians and groups who've objected to the former President's appropriation of their work for his campaign. ... read more

Image: Flic Shortcut Labs has been openly working toward the goal of turning its smart home hubs — the Flic Hub LR and the Flic Hub Mini — into Matter controllers for ... read more

Image: SwitchBot Air purifiers are great and all, but they only really do one thing, and they usually don’t look elegant doing it. SwitchBot is trying to change this by making an ... read more

Image: Waymo How do you convince a skeptical public that your autonomous vehicles are not only safer than human drivers but also a better way to get around? If you’re Waymo, the ... read more

Nanoleaf’s Blocks come in two sizes and can integrate with fabric panel covers, pegboards, and shelves. | Image: Nanoleaf Nanoleaf is giving its popular smart lighting panels a major refresh. The Nanoleaf ... read more

Construction equipment during a groundbreaking ceremony at the Occidental direct air capture plant in Texas on April 28th, 2023. | Photo: Getty Images A major project to capture and store carbon dioxide ... read more

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet's second antitrust trial that starts next week. ... read more

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet's second antitrust trial that starts next week. ... read more

Image: Larian Studios The long-awaited Patch 7 for Baldur’s Gate 3 is now live. The update adds new, gruesome cinematics for some of the game’s evil endings, new legendary actions for Honor ... read more

Welcome to the future of laptops. | Image: Lenovo Lenovo is back with another twisting laptop, and this time, it can twist itself. Today at IFA, the company showed off its Auto ... read more

Image: Microsoft Microsoft is holding a OneDrive digital event on October 8th that will cover the “latest innovations in AI across Microsoft 365 and OneDrive.” It’s the second annual event after Microsoft ... read more

The Nest Cam with floodlight comes in just one color, so hopefully white goes well with your home’s exterior. | Photo by Jennifer Pattison Tuohy / The Verge If you’re looking for ... read more

Kumar previously served as chief data & marketing technology officer at Interpublic Group. ... read more

Richard Hartell, formerly head of GroupM's Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year. ... read more

Photo by Vjeran Pavic / The Verge The next generation of Bluetooth could make it easier to track down lost tech. On Tuesday, the Bluetooth Special Interest Group (SIG) announced the release ... read more

The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void. ... read more

Photo by Amelia Holowaty Krales / The Verge We’ve been talking a lot about the future of the web on Decoder and across The Verge lately, and one big problem keeps coming ... read more

Govee’s chip-on-board strip light is just one of its many new colorful Matter lights coming soon. | Image: Govee At IFA 2024, Govee revealed launch dates for a veritable rat king of ... read more

Illustration by Alex Castro / The Verge The partnership announced by Samsung, Qualcomm, and Google last year is developing a pair of mixed reality smart glasses that link to the wearer’s smartphone, ... read more

Roborock’s Q-Revo Curv is a complete redesign of the company’s robot vacuum and dock. | Image: Roborock With the ability to lift itself up to get over room transitions as high ... read more

Neo can take off and land in the palm of your hand. | Photo by Thomas Ricker / The Verge Priced for mass adoption, you still get a surprisingly capable 4K 30FPS ... read more

Of course, when you’re plugged into your charger, that’s probably the one time you definitely don’t need to track it. | Image: Twelve South We all misplace our keys or wallets from ... read more

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab. ... read more

Media buyers expect to spend 11.8% more on ads in 2024 - up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV ... read more

A federal appellate court has blocked enforcement of a California law that requires large social media platforms to disclose their editorial policies -- including how they treat hate speech and other objectionable material. ... read more

I want this to be me. | Image: TCL TCL is launching two new midrange Nxtpaper phones with matte displays designed to be easy on your eyes. The TCL 50 Pro Nxtpaper ... read more

The Magic V3 is barely thicker than a standard slab phone. | Image: Honor Honor is releasing its Magic V3 foldable in Europe following its debut in China earlier this summer. It’s ... read more

The deal is expected to close in 18 months, if it gets past regulatory approval. | Image: Cath Virginia / The Verge Verizon has entered an agreement to acquire the fiber internet ... read more

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared ... read more

Like an El Camino with hydros, this robot vacuum tilts and lifts. | Image: SharkNinja SharkNinja has a new 2-in-1 robot vacuum and mop that picks itself up over rugs, high-pile carpet, ... read more

Illustration: Nick Barclay / The Verge Meta should allow users to post “aspirational” statements for Venezuelan paramilitary groups to be killed, the Oversight Board ruled in a decision released on Thursday. The ... read more

Image: BMW Toyota and BMW are updating their partnership in hydrogen fuel cell vehicles, signing a new memorandum of understanding to accelerate the development of next-generation, zero-emission vehicles. BMW will launch its ... read more

The Segway-Ninebot ZT3 Pro has six inches of ground clearance thanks to 11-inch tubeless tires. | Image: Segway-Ninebot The new Segway-Ninebot ZT3 Pro is the company’s first electric scooter that’s designed to ... read more

Content showing intimidation and non-violent aggression is also being restricted. | Illustration by Alex Castro / The Verge YouTube is adjusting its algorithm to restrict videos showing non-violent aggression and idealized physical ... read more

The Belkin SoundForm Isolate give you ANC at a budget-friendly price. | Images: Belkin Belkin just revealed some updates to its SoundForm line of budget wireless headphones, adding two new closed-back, over-ear ... read more

Yes, it does remind me of a macaron. | Image: Anker At IFA 2024, Anker announced a slate of new charging accessories, including a new portable 3-in-1 Qi2 charger. The new MagGo ... read more

Eufy’s updated Permanent Outdoor Lights. | Image: Eufy Eufy, the smart home product company under Anker, is launching new smart lights, including new permanent outdoor lights that can change color depending on ... read more

Belkin has announced its latest portable chargers at IFA 2024, and among them are two new Qi2-certified BoostCharge Pro magnetic wireless travel chargers that, in many ways, pick up where Apple’s discontinued ... read more

The second-gen Philips Hue Play HDMI sync box featuring 8K and 2.1 HDMI is now available | Image: Philips Hue The rumored Philips Hue Play HDMI sync box 8K has been officially ... read more

Philips Hue announced a partnership with Nobilia to bring integrated smart lighting to its new kitchens. | Image: Signify Philips Hue is finally getting into smart under-cabinet kitchen lighting. But as ... read more

Image: Cath Virginia / The Verge; Netflix The Verge spoke with Bill Gates about AI, misinformation, and climate change. Continue reading… ... read more

Image: Cath Virginia / The Verge A coalition of consumer protection and anti-waste groups wants the Federal Trade Commission to go after “software tethering,” or the practice of tying hardware’s functionality to ... read more

The Voice Mate H1 is a small button-like microphone you lift to activate and then can issue smart home commands to. | Image: Aqara Smart home company Aqara has announced the ... read more

The Ki standard could help reduce the number of power cables clogging your kitchen. | Screenshot: YouTube The Wireless Power Consortium (WPC) has announced that it’s releasing the finalized specifications for the ... read more

Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six ... read more

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  ... read more

The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year. The post Let The Great Unbundling Begin; Why Amazon Won At The Upfronts appeared first on ... read more

The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, TikTok, Meta ... read more

Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers.  Between Google’s decision to no deprecate ... read more

This story was originally published on sister site, WorkLife. More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from ... read more

The Taylor Swift dividend is still paying out for the NFL. Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s ... read more

Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform ... read more

The Verge X has won an appeal to block parts of California’s content moderation law, which requires social platforms to publicly post policies against hate speech and misinformation, as well as submit ... read more

Image: NSA The National Security Agency (NSA) will start sharing stories about some of the agency’s past missions in a new podcast. Dubbed No Such Podcast, the podcast will initially focus on ... read more

Illustration by Laura Normand / The Verge Elon Musk is a self-proclaimed “free speech absolutist.” He’s declared himself so committed to the unfettered, open exchange of ideas that he’s said the only ... read more

I'm not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest of you, according to research I ... read more

Illustration: The Verge The Russian government is once again trying to influence the US presidential election, the Biden administration says. In a series of actions across the government on Wednesday, several ... read more

Image: Cath Virginia / The Verge Verizon’s next big acquisition might be Frontier. Reports from The Wall Street Journal and Bloomberg suggest that Verizon is in “advanced talks” to acquire the communications ... read more

More users are looking past the convenience of paying to remove ads or blocking them. What prompts users to disable ad blockers and consider ads to be non-intrusive? ... read more

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used ... read more

AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced ... read more

YouTube is rolling out the option this week for parents to link to their teen's account without altering their individual algorithms. ... read more

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific. ... read more

The nonprofit Internet Archive's 13-year-old e-book lending program infringed copyright, a federal appellate court ruled Wednesday. ... read more

Snap CEO Evan Spiegel says the ad unit is designed to help advertisers "raise awareness with broad reach in the chat inbox," while also driving conversion with an in-message call-to-action. ... read more

Image: Roku Roku is the latest company to lean into the trend of throwing artwork onto your TV screen, offering viewers some serene relaxation time when they’re not actively watching something. Today ... read more

Photo by Amelia Holowaty Krales / The Verge The Internet Archive has lost its appeal in a fight to lend out scanned ebooks without the approval of publishers. In a decision on ... read more

Last year Disney struck a deal with Charter's Spectrum service allowing the pay TV company to sell streaming platforms Disney+ and ESPN+ alongside its traditional live linear TV networks. ... read more

A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed the ad game for Google. ... read more

Retail media spending is moving up the marketing funnel -- and new data suggests that's leading to a 33% decrease in allocations. ... read more

Image: The Verge Safety regulators are urging the US Consumer Product Safety Commission (CPSC) to investigate the ultracheap e-commerce platforms Shein and Temu. In a statement published Tuesday, two CPSC commissioners say ... read more

Image: Asus Asus is launching its latest NUC mini PC today, complete with Intel’s new Core Ultra Series 2 processors. For some reason, Asus has decided to put a dedicated Copilot button ... read more

How brands can remain afloat without sinking ad spend this election season. ... read more

Image: Volvo Volvo is pushing back its deadline to sell only electric vehicles, now saying it will take at least until 2040 before it reaches that goal. Three years ago, the ... read more

50% of work-related engagement, if not more, is now done over screens, and most people look at the screen rather than into a camera for these conversations. ... read more

The new version of the app has the League's pay offering, NFL+ at its core. It offers access to live games, NFL Network and RedZone, which replays every touchdown from every NFL game played on ... read more