Dominique Shelton LeipzigPartnerOne of the main questions people seem to have about a potential federal data privacy law in the US is similar to a question many have pondered about the end of third-party cookies ... read more

Up to now, the streamer has been pushing into games by acquiring and partnering with existing game studios. ... read more

Illustration by Alex Castro / The VergeWhatsApp has published details of a “critical” vulnerability that has been patched in a newer version of the app but could still affect older installations that have not been ... read more

Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of ... read more

NEW YORK – OpenAP today introduced a way to unify delivery of all television advertising buys and to support cross-platform measurement of campaigns. The advanced advertising company added programmatic interoperability to OpenID, its unique identifier ... read more

The PLYR has a unique (definitely divisive) design. This model, in particular, costs $129.99. | Image: SkullcandyYou’d be forgiven for forgetting, or just not knowing, that Skullcandy once had some skin in the game of ... read more

Photo by Amelia Holowaty Krales / The VergeThe company is expanding Project Genesis’ coverage, but there are still basic features missing that make it clear the service isn’t for the general public. Continue reading… ... read more

Last Friday's Yankees game, in which Aaron Judge was poised to tie or surpass Roger Maris' single-season home run record, was seen exclusively on Apple TV+. ... read more

There are some concerns that GOP fundraising isn't all it's cracked up to be. So Trump-directed Republican TV spending is the focus for many -- potentially showing his true backing. ... read more

LG Display’s ‘Transparent OLED for Subway Trains’ are already in use within some Chinese trains and Japanese subways. | Image: LG DisplayLG Display is showcasing its “Transparent OLED for Subway Trains” at InnoTrans 2022, the ... read more

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or ... read more

Can we use social media to preempt crime by identifying those likely to commit violent behavior? ... read more

A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. Brian O’Kelley has been referred to as the ... read more

Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox. The retailer is presenting the launch as an ambitious move into the metaverse, but the “experiences” — two online worlds dubbed Walmart ... read more

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ... read more

This year, given the current economic uncertainty, the pressure on the fourth quarter is amped up for marketers. That might be one of the reasons some are planning to offer holiday sales incentives earlier in ... read more

Across the marketing and media industries, there is endless speculation about what the world without third-party cookies will look like — or, in fact, if that world will ever be a reality. We’ve already covered ... read more

BetMGM, which offers online sports betting, teamed up with Intersection, an OOH technology company, to produce a digital outdoor advertising campaign to reach sports fans attending events at MetLife Stadium. NJ Transit’s signage and advertising ... read more

Social media bots may represent just a sliver of an app’s total users, but it turns out they may be generating more content than we thought. While media agencies find bot content concerning, some say ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Publishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a ... read more

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. And ... read more

As companies continue looking for ways to reach the expanding creator economy, Squarespace is spending more time marketing to people who maybe aren’t your average entrepreneur. Founded nearly two decades ago, the website builder has ... read more

The Roomba Combo j7 Plus is iRobot’s first combination robot vacuum and mop. | Image: iRobotRobot vacuums that can also mop have been around for a while, but most make you remove the mop before ... read more

NEW YORK – The sudden jump in viewership for streaming video sped up a longer-term shift away from linear television. Amid these changes, both channels have a role in helping advertisers to reach consumers most ... read more

Illustration by Alex Castro / The VergeNew York Attorney General Letitia James is suing crypto company Nexo, alleging that the company misled customers by saying it was registered to sell securities and commodities and that ... read more

The surface of Dimorphos moments before the DART spacecraft slammed into it. | NASAA NASA spacecraft slammed into the surface of a distant asteroid at 7:14PM ET on Monday night, the climax of the agency’s ... read more

Planning has spanned five presidential administrations and ConocoPhillips has incorporated our concerns. It’s time to drill. ... read more

The Senator would let the feds socialize the cost of renewable energy on states. ... read more

Congress’s official budget scorekeeper finally offers an estimate of the cost of forgiveness. ... read more

Fans can't wait for the beauty and fashion mogul to make halftime magic. ... read more

Democrat Katie Hobbs takes the union line against parental choice. ... read more

The U.K. is developing a genuine policy debate for a change. ... read more

The World Bank president demonstrates how not to deflect gotcha questions. ... read more

Coping with the energy crisis, national debt and the pandemic’s aftermath, Rome needs major reform. ... read more

Johnson got Brexit done. She faces the much harder task of making it work. ... read more

Too many want to pronounce him unfit, but it’s Republican voters who’ll decide. ... read more

‘Try to maintain a distance of at least six feet between yourself and people who are not part of your household.’ ... read more

Apple is "crushing another nascent technology that could rival its grotesquely overpriced in-app payment service," said Epic Games CEO Tim Sweeney. Apple's inclusion of NFT sales elicited some positive reactions. ... read more

Khan "has made numerous public statements that demonstrate her bias against Meta," the company told a federal judge. ... read more

Sony is once again selling a PlayStation 5 bundle today. | Photo by Vjeran Pavic / The VergeStill on the hunt for a next-gen PlayStation 5? Right now, Sony is selling the disc-based PlayStation 5 ... read more

Kwon co-founded Terraform Labs whose stablecoin, TerraUSD, collapsed earlier this year. | Illustration by Alex Castro / The VergeDo Kwon, a co-founder of Terraform Labs, has insisted that he’s not on the run after the ... read more

Just because you can bring a waterproof phone into the shower doesn’t mean you should. | Photo by Dieter Bohn / The VergeThere’s one last place in my life where the alerts, texts, pings, and ... read more

The mobile app brings brands and blue-chip NFTs into the web3 space, allowing users to capture NFTs in the real world, create videos with them using AR, and reward them. ... read more

The mobile app brings brands and blue-chip NFTs into the web3 space, allowing users to capture NFTs in the real world, create videos with them using AR, and reward them. ... read more

iFixit’s video details the inner workings of Apple’s new premium watch. | Image: iFixitThe right-to-repair enthusiasts at iFixit have published a video providing a screw-by-screw breakdown of the Apple Watch Ultra. The entire video serves ... read more

It’s still awkward for candidates running in 2022. ... read more

Illustration by Nick Barclay / The VergeThe news that Twitch will be reducing top streamers’ revenue share from 70 / 30 to 50 / 50 signals that the platform is no longer the ‘creator first’ ... read more

Image: MetaMeta is testing a new way to add and switch between your accounts on Instagram and Facebook by integrating its Accounts Center into the apps. The features should help make things easier for anyone ... read more

Even for the midrange 256GB model, the time to wait after placing a reservation is pretty short. | Photo by Vjeran Pavic / The VergeI was one of the people who rushed to put down ... read more

Image: SubstackSubstack’s the latest company trying to resurrect Google Reader from the dead — well, in spirit at least. Nearly a decade after Google’s popular RSS feed aggregator shut down, Substack has launched a ... read more

Sen. Michael Bennet and GOP challenger Joe O’Dea reflect each other like fun-house mirrors. ... read more

Our leaders of both parties now seem free to utter things completely at odds with reality and logic. ... read more

Illustration by Alex Castro / The VergeInstagram is testing home feeds without a shopping tab, marking a shift in how the platform treats e-commerce. Some Instagram users (including some of us here at The ... read more

Image: NetflixGudetama is easily my favorite Sanrio character, mostly because it’s so relatable: just a little blob of egg who never wants to do anything. Same. In the upcoming Netflix series, dubbed Gudetama: An Eggcellent ... read more

The impact reaches far beyond TikTok's search-engine capabilities, and means it can broaden and improve on its ad-targeting capabilities, as the ad industry continues to eliminate cookies in browsers to protect consumer privacy. ... read more

Thunderstorms move over Artemis I at launch pad 39-B at Kennedy Space Center in Florida on August 27th, 2022. | Joe Burbank/Orlando Sentinel/Tribune News Service via Getty ImagesThreatening weather will force NASA to send the ... read more

"One in every four are accessing the metaverse using phones or laptops," said Publicis Sapient Managing Director for Web3 Strategy AJ Dalal, noting VR penetration still is only about 8%. ... read more

Pedro Pascal as Joel in The Last of Us. | HBOApropos of it being Monday, HBO’s dropped the first full-length trailer for its upcoming adaptation of The Last of Us, starring The Mandalorian’s Pedro Pascal ... read more

WhatsApp users will soon be able to invite up to 32 people to a group call. | Image: WhatsAppWhatsApp is rolling out a new feature that allows users to share a direct link to a ... read more

Illustration by Beatrice SalaFollowing one of the biggest data breaches in Australian history, the government of Australia is planning to get stricter on requirements for disclosure of cyber attacks. On Monday, Prime Minister Anthony Albanese ... read more

E3 2019 attendees check out a game at the show. | Photo by Getty Images for E3After a year off, E3, the big gaming industry convention, is set to take place from June 13th through ... read more

Frank McCourt convened more than 3,000 tech and media leaders at Unfinished Live to discuss ways to stem the digital downfall of our democracy, ... read more

Illustration by Alex Castro / The VergeTesla’s dealing with the aftermath of a fire on the grounds of its Gigafactory in Berlin early this morning. According to local reporting, Tesla’s factory fire brigade called for ... read more

The LTE-enabled Apple Watch Series 7 is currently on sale for its best price yet. | Photo by Vjeran Pavic / The VergeYou can have it in any color you want, as long as it’s ... read more

Airlines would have to provide more transparency about all the fees you pay to fly under new proposed rules. | Photo by AaronP/Bauer-Griffin/GC ImagesAirlines would have to refund passengers for services they paid for that ... read more

MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, this morning announced strategic investments from private equity firm Thompson Street Capital Partners and investment fund Endicott Capital. ... read more

Illustration by Samar Haddad / The VergeErica Lubman, an indie artist who goes by the moniker Boy Jr., is objectively good at TikTok. She has amassed more than 300,000 followers with her tongue-in-cheek songs and ... read more

Apple’s entry-level Watch is exactly just that. Get it if you’ve never had an Apple Watch, or give it to your kids. Otherwise, get a Series watch. Continue reading… ... read more

Ancestry has an enormous genetic database. | Illustration by Alex Castro / The VergeCustomers of the consumer genetics and genealogy company Ancestry will soon be able to see which side of the family any DNA ... read more

Photo by Amelia Holowaty Krales / The VergeApple has started assembling the iPhone 14 in India, according to reports from TechCrunch and Bloomberg. This marks the first time Apple has shifted production from China to ... read more

During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia's military intelligence agency. ... read more

James Cameron’s Avatar nets an additional $30 million at the theater, over 13 years since its original 2009 release. | Image: 20th Century FoxThe remastered rerelease of James Cameron’s Avatar is set to earn Disney ... read more

The players will continue to work together on a project-by-project basis. ... read more

For "in-view" TV watchers -- in the room while an ad airs --- political advertising gets 25.3 seconds of "viewability" vs. non-political at 20.7 seconds. For the "attention" measure -- eyes on the screen for ... read more

2022’s Intel versus AMD battle has only just begun Continue reading… ... read more

Covalucci's new role will focus on product innovation via integration of LiiV's portfolio companies, including Telmar, audience data platform Helixa, and visual content studio Splashlight Technologies. ... read more

As it welcomes people into Walmart Land, the retailer explains what it hopes to learn about games, music and virtual community. ... read more

The good news is that in an era of ubiquitous instant photography, Polaroid is still in business. The bad or good news, is that they're now in the music business. ... read more

Last year's show drew 120 million viewers, according to the NFL. ... read more

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are ... read more

Some of the action in "The Rookie: Feds" is ludicrous and yet you cannot help rooting for this rookie FBI agent. ... read more

The desperate, confused, righteous campaign to stop Asian hate Continue reading… ... read more

From left to right, top to bottom: Lady Gaga, Boris Johnson, Vladimir Putin, Angela Merkel, Donald Trump, Plato. A fun little AI art widget named Text-to-Pokémon lets you plug in any name or description you ... read more

Image: Night School StudioOxenfree 2: Lost Signals has been delayed to 2023, its developer Night School Studio has announced. “To make Oxenfree II truly special and add more localizations, we’re moving our release window to ... read more

Testing out AptX Lossless with Apple Music and the NuraTrue Pro.The NuraTrue Pro are the first earbuds to support Qualcomm’s new codec Continue reading… ... read more

A Google account will be required for Fitbit by 2025, following the search giants acquisition of the health tech brand. | The VergeFollowing Google’s acquisition of Fitbit and its rebranding of the health tech company ... read more

An illustration of DART headed towards Dimorphos | NASA/Johns Hopkins APL/Steve GribbenWhen NASA smashes a spacecraft into an asteroid on Monday, people on Earth will get an extremely close look at the action. NASA’s ... read more

A new Prime Day is on the Horizon | Illustration by Alex Castro / The VergeThe rumors were true: Amazon’s holding a second Prime-exclusive sales event starting on Tuesday, October 11th at 3AM ET / ... read more

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars ... read more

Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if ... read more

In the latest programmatic move from DISH Media, advertisers can now buy national linear TV inventory through a real-time programmatic system. The move, announced by DISH Media, is in partnership with ad insertion provider SeaChange ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray!  You seem unenthused.  It may sound dull, ... read more

After acquiring the esports holding company ReKTGlobal in July 2022, technology firm Infinite Reality is using its newfound inventory of gaming and esports properties as a launchpad for its own metaverse platform. Although Infinite Reality ... read more

The blows to advertising revenue have been brutal for news publishers, particularly for those that are primarily monetized through programmatic advertising and don’t have subscription revenue — like The Independent’s U.S. edition.  TALKING TRANSPARENTLY ... read more

As publishers continue to deal with the demise — or at least diminishment — of the third-party cookie, they are feeling compelled to adopt virtually every identity technology seeking to replace the cookie, but they ... read more

Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ... read more

Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some — thanks to data clean rooms. More specifically, the match rates ... read more

Mo Said has been faking it for years. For the better part of his advertising career, the Pakistani-bred creative has bluffed everything from his accent and his name to his interests, with the hope of ... read more

They want the World Bank to guarantee climate lending losses. ... read more