- Logitech is working on a Project Starline-like video chat booth called Project GhostA render of Project Ghost. | Image: LogitechLogitech, perhaps known best for its personal computer accessories like the webcam I have used (and loved!) for nearly every workday for three years, is revealing an ambitious ... read more
- Google is adding Microsoft 365 integration to ChromeOS later this yearGoogle says it’s planning to add Microsoft 365 integration to ChromeOS later this year making it easier for users to install the app and open files. ChromeOS already supports the Microsoft 365 and OneDrive Progressive ... read more
- Spotify is first music streaming service to surpass 200M paid subscribersSpotify’s graph showing subscriber and user growth. | Image: SpotifySpotify’s number of premium subscribers increased to 205 million as of December 31st, the company announced in today’s earnings release, representing a 14 percent increase year-on-year. ... read more
- Why Creatives Don’t Need to Fear AI ArtPerformance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential The post Why Creatives Don’t ... read more
- The Nintendo Switch showed us we deserve more from joysticksThe Nintendo Switch Joy-Cons, in a grip, flanked by their N64 and GameCube predecessors. | Photo by Amelia Holowaty Krales / The VergeEvery evening, my kids beg for “Mario,” and I know what ... read more
- PlayStation VR2 sales expectations reportedly halved after disappointing preorders
Sony originally estimated that it would shift two million PSVR2 units this quarter. | Photo by Vjeran Pavic / The VergeSony has reportedly reduced sales projections for the launch of the PlayStation VR2 after receiving ... read more- Tuesday’s top tech news: a quiet year for E3?
A photo from E3 2019, the year before the pandemic. | Photo credit should read FREDERIC J. BROWN/AFP via Getty ImagesPlus GM’s Hummer EV SUV goes into production, and Paramount’s streaming service gets a rebrand. ... read more- Fortnite is getting two new Dragon Ball characters and a welcome change to quests
Piccolo and Gohan are coming to Fortnite. | Image: Epic GamesFortnite is building on last year’s excellent Dragon Ball event by adding Piccolo and Son Gohan as purchasable skins. The two characters, which are now ... read more- Here’s a last unofficial look at the Galaxy S23 series before the event, as a treat
The Galaxy S23, S23 Plus, and S23 Ultra. | Image: Ice UniverseWe already have a pretty complete idea of how they look in leaked press shots, but new photos show what Samsung’s whole Galaxy S23 ... read more- How TheSoul Is Surfing The Waves Of Shorts, Commerce And Video Monetization
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing commerce, some are getting into CTV and others are going The post How TheSoul Is ... read more- As The Economy Shifts, 5 Things Mobile Advertisers Should Know
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy ... read more- Start Your Search Engines; Truth In Badvertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker The post Start Your Search ... read more- Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Subscribe: Apple Podcasts • Stitcher • Spotify For as big as the short-form vertical video market has become over the past few years, 2023 is poised to be a monumental one. YouTube will start ... read more- Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to ... read more- Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating new commerce-specific teams. New York-based creative agency Barbarian has created a new 200-person team it’s named Barbarian Commerce, which will ... read more- Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a couple days later, after much speculation on the internet about the ... read more- Digiday+ Research: Agencies see different paths for online, offline ad spend this year
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies expect a big jump in online ad spend this year — but the same isn’t true for offline ... read more- Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies. Agency execs at influencer marketing agencies say that they’ve seen a significant uptick over the last 18 ... read more- Twitter Moves Forward With Payments System, May Include Crypto
Under the watch of CEO Elon Musk, Twitter is moving forward with plans to disrupt the payments industry by introducing payments. Musk hopes to use fiat currencies such as the U.S. dollar, but may incorporate ... read more- New Combined Paramount Streamer: 'Paramount+ With Showtime'
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtime" will launch later this year both for its streaming and linear TV networks. "Paramount+ with Showtime" will also be the new name for ... read more- GM has started producing the Hummer EV SUV
Image: GMGeneral Motors has started production on the Hummer EV SUV at its Factory Zero in Michigan, according to Nicole Schmitz, a spokesperson for the company. The Detroit Press reported Monday that customers could start ... read more- Paramount Plus and Showtime become ‘Paramount Plus with Showtime’
Illustration by Alex Castro / The VergeParamount’s merging its Paramount Plus streaming service and premium Showtime channel, as first reported by The Hollywood Reporter. In an internal memo, CEO Bob Bakish announced the company’s rebranding ... read more- Microsoft, Nintendo, and Sony are reportedly all skipping E3 2023
Photo by Nick Statt / The VergeNintendo, Sony, and Microsoft are all skipping the revitalized E3 convention in June, according to a new report from IGN. E3 will be back as an in-person conference in ... read more- The State Tax-Cut Movement
By year-end, about half of the states will have cut rates on income within three years. ... read more- The Second Battle of the Alamo
San Antonio votes to permit eminent domain against a bar owner. ... read more- California Loses on Medical Censorship
A federal judge blocks a law that punishes doctors for ‘misinformation.’ ... read more- Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
Kantar this month launched Vivvix as an independent brand specializing in syndicated advertising intelligence among digital and traditional media. Those channels include mobile apps, streaming and social media platforms such as Facebook. Vivvix, which is ... read more- Savers Will Benefit From A Return to Sound Money
A signal in the bond market suggests the return to a more stable long-run economy may be upon us. ... read more- One Small Step for Social Security
Capping the maximum benefit is a promising step toward solvency. ... read more- Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
Slugger Creative is overseeing the campaign with ads that use the vehicle of "Dear John" letters to illustrate fans "breaking up" with other games. ... read more- Why China Will Never Lead on Tech
Communism is incapable of nurturing the curiosity that leads to innovation. ... read more- Justice for Mark Houck
A pro-life father is acquitted on charges that he interfered with abortion access. ... read more- Age of Empires II: Definitive Edition plays great on console
Image: Microsoft / World’s EdgeAge of Empires II is extremely special to me. The game came to me by accident at 16, and it has remained a great gaming love of mine ever since. I ... read more- HBO’s The Last of Us is pushing all the right buttons by telling new stories
Nick Offerman as Bill and Murray Bartlett as Frank | Image: HBOThe Last of Us’ third episode illustrates why breaking away from the source material can be exactly what a video game adaptation needs to ... read more- Former Fox Executive Presses Senate To Confirm Sohn To FCC
FCC nominee Gigi Sohn helped Fox obtain waivers of FCC rules that the corporation needed to launch Fox Broadcasting Company, former executive Preston Padden told the Senate Commerce Committee. ... read more- Some BMW EVs aren’t making their pedestrian warning sounds
As Jalopnik jokes, the cars are being recalled because they’re too quiet. | Image: Roberto Baldwin for The VergeBMW is recalling almost 3,500 EVs due to issues with the artificial sound generator that’s meant to ... read more- Meta is testing members-only worlds for its social VR platform
Some Horizon Worlds avatars hanging out around a virtual campfire. | Image: MetaMeta is starting to test members-only worlds in Horizon Worlds, its social VR platform, which will allow people to build curated worlds for ... read more- National TV Ad Decline Moderates In December, Falls 2%
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear TV ad spend improved vs. previous months, it still declined 2%, ... read more- The FAA updates flight system to prevent future outages
Image: SAUL LOEB/AFP via Getty ImagesThe US Federal Aviation Administration has made some changes to prevent outages similar to the one that disrupted thousands of flights earlier this month, according to reports from Reuters and ... read more- TikTok CEO To Testify On Capitol Hill
Faced with growing criticism over data practices, the Chinese-owned social app TikTok will send its CEO to testify to the House Energy and Commerce Committee, Rep. Cathy McMorris Rodgers said Monday. ... read more- More Electrify America EV chargers are coming, this time at TA rest stops
An example of a TravelCenters of America EV charging station built by Electrify America | Image: TravelCenters of AmericaTravelCenters of America is working with Electrify America to get much-needed EV fast chargers installed at its ... read more- New LG Gram 17 with RTX 3050 will launch on February 1st
A new, more powerful LG Gram. | Image: LG Electronics USAThe 2023 model of LG’s ultralight Gram 17 now has an official release date and price. LG has announced that the devices will be available ... read more- SpaceX Crew Dragon vehicle could be used to evacuate ISS astronauts in an emergency
Image: SpaceXA SpaceX Crew Dragon vehicle currently docked to the International Space Station (ISS) could be used to transport extra crew members back to Earth in the event of an emergency, NASA announced. Following ... read more- Meta’s Account Center came with a 2FA-defeating bug
Illustration by Nick Barclay / The VergeMeta’s Accounts Center feature had a bug that let hackers brute force SMS two-factor authentication, allowing them to bypass the additional protection (via TechCrunch). The vulnerability, which Meta says ... read more- Amazon Defeats Claims Over Alexa Ad Targeting
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claiming that the company wrongly targets ads to Alexa users. ... read more- Frontier’s expanding its 5-gig fiber network across the country
Frontier joins AT&T as another 5-gig capable ISP available in the United States | Graphic by William Joel / The VergeFrontier, an internet service provider (ISP) that services 25 US states, has just launched 5 ... read more- Fortnite’s new concert is a strange musical raid
The Kid Laroi’s avatar performing in Fortnite. | Image: Epic GamesChecking out The Kid Laroi might be the first time I ever died during a concert — virtually, of course. The Australian singer is the ... read more- Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
As has been demonstrated in the past, advertisers are too dependent on Facebook to let content concerns get in the way for long, if at all.. ... read more- Tyre Nichols’s Death Raises Questions About Race and Policing
The Memphis officers almost certainly would have behaved differently had Nichols been white. ... read more- Lina Khan and the FTC Go Back to the Antitrust Future
Biden’s reactionary trustbuster seeks to resurrect precedents that were out of date 40 years ago. ... read more- ‘I will veto everything they send me.’
Does the President know that legislation has to pass the House to become law? ... read more- Instagram’s AIM-like text status feature is expanding to Europe and Japan
These Notes are all wasted opportunities to post vague lyrics that are definitely not targeted toward your crush. | Image: MetaInstagram Notes, the social network’s recently launched text status feature that reminds me of ... read more- China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine. ... read more- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who has been using the generative AI platform for advice on how ... read more- The Meta Quest Pro is $400 off this week
Photo by Amelia Holowaty Krales / The VergeMeta has given its professional Meta Quest Pro headset a temporary $400 discount, bringing its cost down to $1,099 in the US. The deal, which, according to CNET, ... read more- Apple’s M1 MacBook Air for $799 is still easy to recommend
Even though it came out in late 2020, the $799 MacBook Air should still satisfy a lot of people. | Photo by Vjeran Pavic / The VergeEven though Apple’s M1 MacBook Air laptop is well ... read more- Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agency holding company that does not publish a forecast, but contributes its media-buying data to SMI's agency pool. ... read more- TikTok CEO to testify before Congress in March
Illustration by Nick Barclay / The VergeTikTok CEO Shou Zi Chew is expected to appear before Congress in March to face questions from lawmakers over US user safety and security on the popular video app, ... read more- Nothing’s next phone will launch in the US later this year
Last year’s Nothing Phone 1. | Photo by Allison Johnson / The VergeNothing’s next smartphone, the Phone 2, will be getting an official US release, the company’s CEO Carl Pei has confirmed in an interview ... read more- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. ... read more- Cash-strapped EV startup Arrival is laying off half its workforce
Arrival said it would reduce costs by laying off 50 percent of its employees. | Image: ArrivalArrival, an electric vehicle startup based in the UK, said it was laying off 50 percent of its employees ... read more- Will He Or Won't He – Only Brian Wieser's Showrunner Knows For Sure
"One thing I find shocking across the industry broadly, is a lack of appreciation for history," Brian Wieser quipped in his "final" podcast. "I say this as someone who replaced someone at another agency who ... read more- Former Triad Retail Media Chief Joins Adswerve As CEO
Berdusco has been an Adswerve board member for the last four years. Before that he was CEO of Triad Retail Media which WPP acquired in 2016 from two equity firms for $300 million. ... read more- Horizon Media Connects Its ID To OpenX’s SSP
The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate The post Horizon Media Connects ... read more- McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
CEO Darryl Lee said the new assignments will allow the company to work as "one united team." ... read more- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
Verizon is giving away 20 pairs of tickets to the Super Bowl - for three years in a row. ... read more- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?
Two of the highest-grossing domestic movies in 2022 received nominations, suggesting that academy members might be thinking differently about big, wide-release theatrical movies when casting their votes -- a noticeable shift from the recent focus ... read more- What to expect from Samsung’s February Unpacked event
A leaked image claiming to show the Samsung Galaxy S23 Ultra. | Image: NieuweMobiel.NLThree new phones plus as many as five new laptops could await us on February 1st. Continue reading… ... read more- Netflix’s live-action One Piece series is coming in 2023
A teaser poster for One Piece on Netflix. | Image: NetflixNetflix has confirmed that its live-action take on One Piece will be streaming in 2023. That’s about all we know so far; Netflix didn’t give ... read more- ‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
MARCO ISLAND, FL — Companies involved in advertising have spent the last couple of years adjusting to a world in which digital identifiers like cookies and device IDs are drying up. They have traditionally been ... read more- Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
LAS VEGAS – Consumers have more ways to watch video programming than ever before, whether they’re tuning into news from a local television station or streaming an on-demand movie. Advertisers, agencies, media owners and measurement ... read more- Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste of a new tech category designed to enable data collaboration while maintaining privacy compliance – but The Hershey Company is also warning ... read more- Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
LAS VEGAS – The global economic outlook has become a bigger source of worry amid high inflation, rising costs to borrow money, war in Europe and significant job cuts at technology companies. As in past ... read more- Ford’s slashing Mustang Mach-E prices in latest volley in EV price wars
Image: Sean O’Kane / The VergeA little more than six months after it raised prices on the Mustang Mach-E, Ford said it would now be slashing prices on its flagship electric vehicle as well as ... read more- Randy Rocketeers of Syfy's Space 'Ark' Are Young And Restless
An ark in the form of an interstellar spacecraft forgot the animals, but the craft's crew is making up for it by pairing off two-by-two. ... read more- Sony promises ‘increased supply of PS5 consoles’ ahead of PSVR2 launch
Photo by Vjeran Pavic / The VergeSony says it should now be a lot easier to find PS5 stock at retailers. After two years of supply challenges, Sony has thanked fans for their patience as ... read more- Why Disney Is Already Up To Its (Mickey) Ears In Upfront Planning
Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register. In the years before streaming consumption overtook cable, planning for the The post Why Disney Is ... read more- Monday’s top tech news: the chip war ramps up
Holding a silicon wafer with microchips. | Photo by Michael Matthey/picture alliance via Getty ImagesAnd hear Seth Rogen’s Donkey Kong in the latest Mario movie trailer. Continue reading… ... read more- How Delta Air Lines Is Building Its Addressable Audience
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air ... read more- Foldable iPad could arrive as early as next year, claims noted Apple analyst
Apple’s 10th-gen iPad, released last year. | Photo by Dan Seifert / The VergeApple could be on track to release a foldable iPad as early as next year, according to supply chain analyst Ming-Chi Kuo. ... read more- So I’m A Third Party, Not A Service Provider. Now What?
- Not-So-Super Bowl Ads; All-In On ARPU
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads are noteworthy, in retrospect, for those cringeworthy crypto spots, including The post Not-So-Super Bowl Ads; ... read more- Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Antitrust challenges from the U.S. Department of Justice tend ... read more- Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly ... read more- Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. Last year Atlas Obscura ... read more- The open programmatic market is in a tough spot
The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. It’s been like this for a while, of course. Even so, that spot seems a ... read more- Governments around the world are changing their policies to support esports
Earlier this month, professional gamer Nikita “SKillous” Gurevich secured the Netherlands’ first-ever esports athlete visa, allowing him to compete for Team Liquid, a prominent Dutch esports organization. The news is the latest example of a ... read more- Biden’s Green-Energy Mineral Lockup
The feds block mining that is essential for making EV batteries. ... read more- The Death of Tyre Nichols
The police who beat the young man are being held accountable. ... read more- Telling the Truth About Possible War Over Taiwan
Gen. Minihan shocks Washington by telling his troops to be ready to fight against China. ... read more- Check out these emulated calculators at the Internet Archive
Image: Internet ArchiveI never thought I’d actually have fun with a calculator emulator. But here I am, toying with the old-school graphing calculators that the Internet Archive has freed from their plastic chassis and put ... read more- Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more accountable sales and deriving better insights into the full customer journey. ... read more- The latest Super Mario Bros. Movie teaser showcases Seth Rogen as Donkey Kong
Image: NintendoThe latest Super Mario Bros. Movie teaser lets us hear Seth Rogen as Donkey Kong for the first time. During the clip, Mario faces off against Donkey Kong in an arena of sorts — ... read more- How Biden Officials Bungled a Better Vaccine
They boosted mRNA tech at the expense of J&J’s shot, which provides more durable immunity. ... read more- Cuba Takes Aim at Peru
The goal is to replace democratic capitalism with authoritarian socialism. ... read more- Medical Schools Bail on Academic Merit and Intellectual Rigor
Some refuse to be ranked by U.S. News, which weighs test scores and grades rather than diversity. ... read more- Israel’s Proposed Judicial Reforms Aren’t ‘Extreme’
They’ll provide a necessary check on a court with nearly unlimited power to dictate economic and political life. ... read more- Sadness and Static as AM Stations Fade
Space aliens, UFOs, the supernatural—all grist for radio shows. ... read more- Jerome Powell Plays by the Rules
The Fed’s actions on rates are driven by data. Central bankers could do a better job of explaining this. ... read more- A Better Future for ALS Patients
Promising new drugs are in the pipeline, but the disease evades a cure. ... read more - PlayStation VR2 sales expectations reportedly halved after disappointing preorders