- Google and Microsoft’s chatbots are already citing one another in a misinformation shitshowBard prominently tells users it’s an experiment, but that doesn’t mean they’ll listen. | Image: Google If you don’t believe the rushed launch of AI chatbots by Big Tech has an ... read more
- Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech LeadsThe retailer stopped selling West's Yeezy shoes - but those that remain on shelves have become collectors' items. ... read more
- Amazon is flooding the zone with new TVs as it crosses 200 million Fire TV devices soldThe budget Fire TV 2-Series sticks to HD resolution. | Image: Amazon Amazon announced today that it has sold a total of over 200 million Fire TV devices. That number is a ... read more
- GitHub Copilot X is a new ChatGPT-like assistant to help developers write and fix codeImage: GitHub Microsoft-owned GitHub is overhauling its Copilot system today to integrate OpenAI’s GPT-4 model and bring chat and voice support to its AI pair programmer. GitHub Copilot X is a giant ... read more
- Nanoleaf’s new Matter-compatible lights are a great upgrade for your smart homeNanoleaf’s low-cost LED smart bulbs have been reengineered to work with Matter. | Image: Nanoleaf After a slow rollout of devices that support Matter, the first Matter-over-Thread light bulbs are finally here. ... read more
- Mozilla is creating a startup to build more open and trustworthy AIImage: Mozilla.ai Mozilla is creating a new startup called Mozilla.ai, which the company hopes “will build a trustworthy and independent open-source AI ecosystem.” Moez Draief, a longtime AI researcher and scientist, is ... read more
- WPP Acquires Global Influencer Marketing Agency GoatGoat will join GroupM and merge with its influencer marketing solution INCA to create a global influencer marketing agencywith more than300 employees in over 30 markets around the world. ... read more
- Fox News Media Has Other Content For Big Brand Advertisers To Consider – Are You In?Fox News Media wants us to know that 40% of its overall viewing comes from non-news content. That could be a good thing for advertisers looking to get audiences they don't normally get. ... read more
- Nomad’s latest fancy MagSafe charger is aluminum, heavy, and $110The Stand One keeps your MagSafe iPhone angled upright and your wallet a bit flat. Continue reading… ... read more
- How to watch Epic Games’ State of Unreal 2023Illustration by Alex Castro / The Verge Epic Games is nearly ready to reveal its latest updates to Unreal Engine, its hugely popular suite of development tools. The company is just about ... read more
- SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded GameAs gaming becomes more of a prominent ad vehicle, the list of examples of brands going big continues to grow. A retailer may build a virtual store in Roblox. Another might launch its own ... read more
- Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey RushSAN JUAN, Puerto Rico – Media companies this year are teaming up a bigger variety of audience measurement providers as they showcase their programming for brands and agencies for upfront advertising sales. Paramount has worked ... read more
- Frequency-Capping of Ads Is Key Milestone: FreeWheel’s Alex StricklandSAN JUAN, Puerto Rico – Regular viewers of television can be forgiven for being annoyed when they are shown the same commercial repeatedly during a program. Moreover, advertisers don’t want to damage their brands or ... read more
- Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations ... read more
- DanAds Is Reassessing IPO Plans While Focusing On ProfitabilityDanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile The post DanAds Is Reassessing ... read more
- From VR To Car Commerce, 5G Is Transforming Advertising5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and content. But from a marketer perspective, the impact will be The post From VR To ... read more
- Comedy Central Whistles Memorable New 'Toon With 'Digman!'On the heels of last week's "TV Blog" on the superlative "Agent Elvis" comes another new animated series that attains the same level of high quality. ... read more
- Pete Buttigieg still believes in smart citiesSecretary of Transportation Pete Buttigieg poses for a portrait at the Department of Transportation offices in Washington, DC. | Image: Cheriss May for The Verge The US Department of Transportation is making ... read more
- WhatsApp’s latest updates make groups easier to find and manageWhatsApp users can soon search mutual contacts to check what groups they have in common, and admins have more control over who can join community groups. | Image: WhatsApp / Meta WhatsApp ... read more
- Modder lands industry job after co-creating excellent unofficial Resident Evil 4 HD remasterA screenshot from the Resident Evil 4 HD Project. | Image: Albert Martin / Capcom Albert Martin, one of the modders behind the eight-year Resident Evil 4 HD remaster project, has landed ... read more
- Waymo is taking on the task of writing a safety case for the entire AV industryPhoto by Justin Sullivan / Getty Images Waymo published a paper today outlining a safety case for autonomous vehicles that the company says should serve as a blueprint for the entire industry. ... read more
- Miniot Wheel 2 review: a unique vertical turntable worth waiting forIt’ll cost you more than $2,000. It nearly cost its maker everything. Continue reading… ... read more
- MikMak Soothes Ricola’s Influencer Measurement Sore SpotThis cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers. To effectively measure influencers' performance, The post MikMak Soothes Ricola’s ... read more
- New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready?Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. The post New Utah And ... read more
- TikTok Pixels, Use It Or Lose It; Walmart Pluses Another PlusHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Problems Calls to ban TikTok in the US or compel it to sell the platform to a The post TikTok Pixels, Use ... read more
- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’tIn the five-plus years since Forrester first coined the term “zero-party data” — defined as data that users intentionally share with a company — the phrase has been met with both eye rolls and enthusiasm, ... read more
- ‘The next level for us’: The New York Times eyes longer play sessions for games in subscription driveGaming can be a slippery slope to cost cuts and dashed dreams for news publishers nowadays. But it doesn’t have to be. Just ask The New York Times. The more than one million dollars it ... read more
- Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tellThis week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. Upfront or downfront? Tubi cracks Nielsen’s revamped TV watch time report Netflix’s ad-supported ... read more
- Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hopGoogle Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign. The 50th anniversary of the music genre is approaching — credited with beginning on August 11, 1973 — when it was created at ... read more
- Meta’s new quests could give you something to do in its VR social networkPhoto by Amelia Holowaty Krales / The Verge Meta’s Horizon Worlds VR social network is getting quests. No, not Quest headsets, but in-game missions with rewards that might make its experiences more ... read more
- Are We Headed for World War III?Students discuss the threat of China invading Taiwan, the war in Ukraine and polarizing domestic politics. ... read more
- The End of Market Discipline for BanksJanet Yellen essentially says all deposits are insured. From now on, moral hazard rules. ... read more
- Crime and Consequences in SeattleThe new City Attorney gets results by pursuing repeat offenders. ... read more
- A Big Donor, Nancy Pelosi and the FCCFollow the timing of campaign donations, a lobbying letter from the then House Speaker, and an agency decision to scuttle an acquisition. ... read more
- The Litigation Finance SnareThe case of Burford Capital vs. its corporate client. ... read more
- Future Apple Watches could automatically accessorize with their bandsPhoto by Amelia Holowaty Krales / The Verge Imaging swapping out a hot pink Apple Watch band for an earth-tone green one, and having your watchface automatically change to a matching color, ... read more
- Instagram has started putting ads in search resultsIllustration by Kristen Radtke / The Verge More ads are coming to Instagram, and this time, they’re invading the platform’s search results. In a post on its blog, Instagram says it has ... read more
- The Joe Biden Banking CrisisFDR and Obama inherited their meltdowns. Biden’s was self-made. ... read more
- The Danger of Cameras to the Supreme CourtOur study showed they can diminish the perception of the judiciary’s legitimacy. ... read more
- Eric Adams Wants to Send Illegal Immigrants to CollegeMost want to make a living. It would make a lot more sense to make it easier to obtain work permits. ... read more
- Lukashenko, Belarus’s Dictator, Is a Junior-Varsity PutinHe stole an election, helps Russia against Ukraine, and is making common cause with Iran and China. ... read more
- ChatGPT comes for radioIllustration by Kristen Radtke / The Verge; Getty Images This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more. It’s been pretty slow ... read more
- Oops, Windows’ screenshot tool may be saving stuff you cropped out, tooIllustration: Alex Castro / The Verge You know how researchers recently discovered that the Pixel’s built-in cropping tool didn’t actually get rid of the data you removed and that a little digging ... read more
- Apple Privacy Changes Lead to Unsold iOS InventoryConnatix says the problem of unsold iOS can be turned around with contextual targeting. ... read more
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In SearchTo help businesses get discovered and be remembered, Instagram is rolling out event ads with a built-in reminder feature and ads that are included in Search. ... read more
- SpaceX’s Starlink and other satellite internet providers are making light pollution worse for astronomersPeople watch the launch of a SpaceX Falcon 9 rocket carrying 21 second-generation Starlink satellites at NASA’s Kennedy Space Center on February 27th, 2023. | Photo by Chandan Khanna / AFP via Getty ... read more
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AILinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can access to create personalized writing suggestions for sections of their LinkedIn profile, as well as other AI integrations. ... read more
- Intel graphics chief Raja Koduri leaves after five years battling Nvidia and AMDRaja Koduri, wearing a jersey celebrating the Intel Arc GPUs and holding a silicon wafer. | Image: Intel After five years attempting to make Intel into a competitor for Nvidia and AMD ... read more
- Beats is preparing new ‘Studio Buds Plus’ with more powerful noise cancellation
- Google’s Bard chatbot doesn’t love me — but it’s still pretty weirdImage: Google/David Pierce After a few hours of chatting, I haven’t found a new side of Bard. I also haven’t found much it does well. Continue reading… ... read more
- Life’s Certainties: Death, Taxes and BailoutsThe Fed stuck to its playbook with Silicon Valley Bank. That may guarantee the next crisis. ... read more
- Netanyahu’s Judicial-Reform BlunderFacing discord, the Israeli government should step back and make room for compromise. ... read more
- You can now download Nintendo’s official Breath of the Wild guidebook for freeImage: Nintendo The Legend of Zelda: Breath of the Wild Explorer’s Guide, an official guide for the game, is now available as a free PDF that you can download from Nintendo’s Zelda ... read more
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022A small portion of those delisted CTV apps sold advertising through open programmatic offers. ... read more
- It Took A Decade, But Google Glass Is Finally BrokenGoogle Glass's demise bring up some takeaways about the fading dividing line between technology and humans. ... read more
- Amazon is shutting down DPReview, the go-to camera reviews websiteTake a good look — this may only be available “for a limited period.” | Image: DPReview.com Amazon will be shutting down DPReview, the trusted and comprehensive camera reviews website, as part ... read more
- EA is delisting three Battlefield games and Mirror’s Edge in April
- The Daniels are directing an episode of Disney Plus’ next Star Wars showDaniel Kwan and Daniel Scheinert and their Oscars at the 95th Academy Awards. | Image: Rodin Eckenroth/Getty Images Disney and Lucasfilm have been tight-lipped about what exactly Jon Watts’ upcoming Star Wars: ... read more
- CNN Visits San FranciscoThis is not a story from the Babylon Bee. ... read more
- Microsoft Bing's AI Chatbot Now Generates Images And TextMicrosoft's Bing AI chatbot now has the ability to generate images by simply describing the picture in a few words. Bing Image Creator, announced today can generate written and visual content in seconds. Microsoft has ... read more
- Jabra’s $99 Elite 4 earbuds come with active noise cancellationImage: Jabra Jabra’s new entry-level Elite 4 earbuds offer active noise cancellation, but they still come at a budget-friendly price tag. For $99.99, the buds promise 5.5 hours of listening time with ... read more
- TikTok CEO appears on TikTok to warn users about the TikTok ban
- Nvidia DGX Cloud: train your own ChatGPT in a web browser for $37K a monthLast week, we learned — from Bloomberg — that Microsoft spent hundreds of millions of dollars to buy tens of thousands of Nvidia A100 graphics chips so that partner OpenAI could train ... read more
- Ford introduces an all-electric Explorer SUV, but it’s only for EuropeImage: Ford Ford’s third-ever all-electric vehicle is a Europe-only crossover SUV with one of the automaker’s most popular nameplates. The Explorer EV will also be the first in a wave of new ... read more
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth OfficerCurran, a 17-year veteran of digital media services, most recently served as executive director, performance strategy at GroupM and previously worked at Digitas and iProspect. ... read more
- Netflix's Reality Check: Modest Goals For Ad Tier – And That's Good NewsAnalysts now say Netflix may continue to see modest gains for its ad/media product, and much of its new and/or transitioning business to an ad-supported platform will achieve modest levels. ... read more
- Netflix's Reality Check: Modest Ad-Supported Option Goals — And That's Good NewsAnalysts are now beginning to come to the conclusion that Netflix may continue to see just modest gains for its ad-media product -- that in fact much of its new business and/or transitioning business to ... read more
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, PerformanceSam's Club on Tuesday gave advertisers a way to attribute in-store consumer purchases to online search ads ... read more
- Big Media Content Spend Forecast To Rise Just 1% In 2023: AnalystMoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all big media companies, followed by NBCU, Warner Bros Discovery, Paramount and ... read more
- Walmart Taps Innovid to Enhance CTV Advertising PersonalizationInnovid's AI-powered dynamic creative tech allows personalization of message and design in real time, according to the companies. ... read more
- Meta security manager was reportedly hacked by Greek intelligence agencyIllustration by Nick Barclay / The Verge A former security policy manager at Meta had her phone wiretapped and hacked by Greece’s national intelligence agency, according to a report from The New ... read more
- Google says its Bard chatbot isn’t a search engine — so what is it?Bard looks like a search engine, though Google says it isn’t one. | Image: Google “Bard is a complement to search.” That’s how Google describes the relationship between Bard, the new chatbot ... read more
- Google opens early access to its ChatGPT rival Bard — here are our first impressionsGoogle is stressing that Bard is an experiment rather than a finished product. | Image: Google Today, Google is opening up limited access to Bard, its ChatGPT rival, a major step ... read more
- Taylor Swift vs. Ronald Reagan: the Ticketmaster storyPhoto illustration: Alex Parkin / The Verge This special episode dives deep into Taylor Swift, Ticketmaster, and how a handful of policy changes in the 1980s led to one firm so thoroughly ... read more
- After a string of creator controversies, Twitch is pretty sure it made the right changesIllustration by Nick Barclay / The Verge With new tools like Guest Star and improvements to existing monetization programs, Twitch believes it’s the best place for creators right now. Continue reading… ... read more
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. ... read more
- Microsoft’s Bing chatbot now lets you create images via OpenAI’s DALL-EIllustration: The Verge Microsoft is adding an AI-powered image creator to its Bing search engine today. The Bing Image Creator will be powered by an “advanced version” of OpenAI’s DALL-E model and ... read more
- Mindshare Promotes Marange To Lead Its LA OfficeShe will continue to lead the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americas region. ... read more
- Atlas Shrugs: ARF To Release One Mapping 'Attention' SuppliersThe ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April. ... read more
- Microsoft is building a cryptocurrency wallet into its Edge browserImage: The Verge Microsoft is building a cryptocurrency wallet for its Edge browser even as the crypto markets struggle. Sources familiar with Microsoft’s plans tell The Verge that the software giant has ... read more
- Adobe Is Training Generative AI For Its Customer Data PlatformGenerative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer The post Adobe Is Training ... read more
- Adobe Express is trying to make everyone at the office a designerBy integrating with Adobe’s AEM application, both company assets and completed designs can be shared freely across the organization without jumping between platforms. | Image: Adobe Adobe has unveiled Adobe Express for ... read more
- Adobe made an AI image generator — and says it didn’t steal artists’ work to do itAdobe’s AI image generator in Adobe Firefly. | Image: Adobe Adobe is finally launching its own AI image generator. The company is announcing a “family of creative generative AI models” today called ... read more
- How to take control of another computer using Google Chrome Remote DesktopImage: Samar Haddad / The Verge You bought your parents / grandparents / other relatives a new computer, set it up, and showed them all of its nifty new features. You’ve gone ... read more
- T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas SaysSAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the ... read more
- Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For TargetingMobile games are often ripe for programmatic advertising. But the mobile ad space has been rocked over the past few years, as Apple and others have cracked down brands on tracking consumers across different apps. ... read more
- Steuer’s Plea: ‘Collaborative Counting’ To Underpin TVSAN JUAN, PR — In a media world known for being fragmented, companies are finally starting to work together to smoothe the path. But there are still areas where the industry needs to come together. ... read more
- Nielsen Asserts Its Place In The TV Currency CrowdThis year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on AdExchanger. ... read more
- Like Sands Through The Hourglass, So Are The Days Of My TV LifeThe passage of time in TV is reflected in some of the advisories and news releases received here recently from all corners of the TV universe. ... read more
- Comedians are trying to make the metaverse cool, but it won’t let themIllustration by Vincent Kilbride / The Verge Dedicated creators have built their own communities and spaces in Meta’s Horizon Worlds. But they feel the company isn’t supporting them as well as it ... read more
- TikTok bans deepfakes of nonpublic figures and fake endorsements in rule refreshIllustration: Alex Castro / The Verge As the prospect of a US TikTok ban continues to grow, the video app has refreshed its content moderation policies. The rules on what content can ... read more
- ChatGPT bug temporarily exposes AI chat histories to other usersIllustration by Alex Castro / The Verge ChatGPT’s chat history feature is currently offline as of Tuesday morning after a bug exposed brief descriptions of other users’ conversations to people on the ... read more
- Keeping An Eye On Spotify’s Video Ad StrategySpotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye ... read more
- Oppo’s Find X6 Pro is the latest smartphone to get a massive 1-inch camera sensor
- Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First WebIf programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are ... read more
- Netflix Verification Hits The Market; The Metaverse Has Already Lost Its ShineHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both The post Netflix Verification Hits ... read more
- Infillion launches media buying product for executing up and down the funnel across platformsAd tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. InfillionX is the company’s first full-funnel product that allows users ... read more
- Publishers tout generative AI opportunities to save and make money amid rough media marketGenerative artificial intelligence technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market, according to fourth ... read more
- Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok banWith the possibility of a TikTok ban in the U.S. once again gaining traction, some marketers and agency execs say they’re readying contingency plans. Others, meanwhile, say that the uncertainty of a potential ban makes ... read more
- Digiday+ Research: Video ads are a growing business for publishers large and smallWith today’s focus on short-form video, it shouldn’t come as a surprise that publishers are looking to video advertising as a revenue source with a lot of growth potential. This is according to a Digiday+ ... read more