Daily Recap: Thursday, November 12, 2026

We collected 41 stories on Thursday. Stories that more than one outlet covered come first.

Most covered

1. IAB Releases AI-Era Attribution Blueprint, Giving the Industry a Shared Way to Account for AI’s Role in Purchases
   IAB3 outlets
   • Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps Digiday
   • IAB unveils framework for measuring AI’s part in conversions MarTech
2. AdPlayer.Pro Video Ad Tech Provider Announces Q3 2026 Progress
   ExchangeWire2 stories
   • AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, anuncia sus avances del tercer ExchangeWire
3. LinkedIn Tests Feature That Turns Repeat Profile Visits Into Leads
   MediaPost2 stories
   • LinkedIn 'Frequent Viewer' Test Surfaces Potential Lead Data MediaPost

Everything else

ExchangeWire

• Connecting, Not Collecting: Southeast Asia’s Data Future
• Digest: TikTok’s Infinite Scroll Faces EU Regulatory Scrutiny; Reddit Tests AI-Generated Product Reviews
• Adnami Launches MCP Server in Beta to Simplify Campaign Workflows
• Azerion-DAIVID Partnership Makes Ad Targeting Emotional, Increasing Performance by 43%
• Captify Reveals – 670% Surge in UK Shoulder-Season as AI Drives Brits to Swap Summer for Autumn
• Eskimi & Broadsign Partner to Expand Global Programmatic DOOH Access Across 78 Countries

MediaPost

• Pinterest AI Assistant Offers Product Conversations, Comparisons
• Advocacy Groups Sue AI Companies, Seek Order Halting Development
• Criteo Chief Predicts AI Platforms Will Adopt Advertising
• Local Advertising To Hit $174 Billion By 2030
• Cumulus Media Set For A New Round Of Layoffs
• International Airlines Group Rolls Out IAG Media To Drive Ad Sales

Digiday

• Why brands like Anthropologie are commissioning creator-created shows instead of posts
• TwitchCon is at a crossroads as creators question its value
• LinkedIn brings its B2B ad targeting to U.K. connected TVs
• Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
• Why user-first ad experiences build the strongest app businesses

AdExchanger

• The Super Bowl’s Prediction Market Ad Ban Stands; Retailers Aren’t Open To AI
• Marketers Are Writing A New Playbook For Women’s Sports
• Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta
• Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad
• Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic

MarTech

• Connecting with shoppers when the buyer Is not human by Optimove
• The latest AI-powered martech news and releases
• Retailer data can sharpen social. It can also inflate the bill.
• Should you invest in a loyalty program?
• Marketing automation is dead. Long live marketing automation!

Marketing Dive

• How Unilever’s social-first marketing is evolving amid reorganization
• Oreo refreshes holiday creative with spin on Santa’s milk and cookies
• Sociable: Meta’s AI ads included unapproved discounts
• Welch’s holiday microdrama embraces Y2K nostalgia as Gen Z become parents

TVREV

• Religious Broadcasting's Localism Paradox
• Tube Trends: How Morning Shows Can Optimize Video Revenues

VideoWeek

• What CTV Teaches Performance Marketers About Measurement

Every headline links to the original story. Search the archive.