We collected 26 stories on Friday. Here they are, grouped by outlet.
The stories
Digiday
- D+ Research: Marketers express revenue optimism for 2026 holiday season despite economic pressures
- Playfly’s CEO explains why leagues are looking to consolidate local sports rights
- Mattel brings Barbie, Hot Wheels to TikTok Shop
- AI is turning ad tech into a fight for the brain behind the buy
- Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
- The future of CTV lies in standardization
- ‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
ExchangeWire
- The Wires 2026: All the Winners
- The Stack: Commerce & Consolidation
- New Ratio Shows How Much Attention Advertising Earns for Every Gramme of Carbon
- MarkApp Launches Shelf, AI Visibility Analytics That Measures a Brand’s Share of the AI Answer
MarTech
- Relevance has an expiration date
- Marketers deploying AI agents faster than they can measure them
- Before you ask for better leads, define ‘better’
- Meet your new teammate: Building marketing workflows around AI agents
MediaPost
- Only Programmatic Advertising Gets Away With Taking A 55% Cut
- Trump Admin Settles Battle Over ICE Reporting Tools
- Arkansas Pushes To Enforce Social Media Restrictions
- Instagram Experiments With Customizable Sports Hub
AdExchanger
- The Many Ways AI Can Influence A Purchase; ‘Premium’ TV Is So Fetch
- AI Creative In The Programmatic Loop
- Liftoff Sees Big Wins Ahead For Mobile As AI Pushes Budgets Into Apps
Marketing Dive
- AI-derived audience insights hurt results: What the numbers say
- Twitch debuts shoppable, skippable ads as TwitchCon feels growing pains
TVREV
VideoWeek
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