Advertising Perspectives was founded by Kevin Reynolds in 2009. It’s mission is to advise clients on digital marketing strategy, technology and execution.
At Advertising Perspectives, “Digital” means online display, search, social, mobile, addressable broadcast, interactive television, second screen and digital OOH (out of home). It’s “All Digital” to us!
Before forming Advertising Perspectives, Kevin held the position of SVP, Director Information Technology at the PHD division of Omnicom Media Group. He served as Client Solutions Manager at NBCUniversal’s Media Products and Advanced Technology group and currently holds the position of Senior Advisor, DAS Group of Companies, Omnicom Group.
While at PHD, Kevin championed the development of media planning applications using database driven, web services enabled technology. He implemented blogs, wiki’s and social networking applications to facilitate communication and collaboration. As a member of the 4A’s Media Technology committee, Kevin helped to focus industry attention on the need for modernizing media research, planning and buying applications. During his tenure at NBCUniversal, Kevin contributed to thought leadership around big data and emerging technology. At Consolidated Data Services, he led the Digital Marketing Technology program.
Kevin began his career in technology working as a recording engineer at The Hit Factory, Chung King House of Metal and Electric Lady Studios. Run DMC, Paula Abdul and LL Cool J are among the artists listed in his discography.
Kevin attended Belmont University and CUNY Baruch College. He resides in Port Washington, NY with his daughter Madison, who has been Googling since she was 3.