Here's the tricky part about assessing an AI system's deception rate: if the system is really good at deceiving you, you might not notice. This week on The Vergecast, Adi ... read more

All in, S&P estimates 85.1 million of all Prime Video viewing accounts (standalone or part of Amazon Prime) are seeing ads. This is down slightly, 1.4% from 86.3 million a year ago. ... read more

Some existing pay TV distributors have already given the "authenticated" approval for streamer ESPN. But others - and their customers - are waiting. ... read more

Some existing pay TV distributors have already given the "authenticated" approval for streamer ESPN. But others -- and their customers -- are waiting. ... read more

The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable. ... read more

Some existing pay TV distributors have already given the "authenticated" approval for streamer ESPN. But others -- and their customers -- are waiting. ... read more

The newly merged Paramount revealed very little in the new CEO's "open" letter or the company's press release about what it will do now. But reading between the lines, it is possible to pick up ... read more

Is that a back penis? While Microsoft was busy updating Copilot yesterday with OpenAI's new GPT-5 model, it also quietly launched Copilot 3D. It's a free-to-use feature that can transform ... read more

This year’s Xperia 1 VII has been plagued by problems. CFO Lin Tao mentioned Sony’s beleaguered phone brand at the company’s recent financial results presentation, calling it “a very important ... read more

Japan doesn’t want Apple to give it the EU treatment. We might finally see the first iPhone browsers built on top of third-party engines now that Japanese regulators have taken ... read more

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE ... read more

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net ... read more

The day before the launch of GPT-5, OpenAI CEO Sam Altman surprised employees with a message in the company's Slack. "As we mentioned a few weeks ago, we have been ... read more

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Metric Meditations appeared first on AdExchanger. ... read more

Your SaaS Is Grass The great AI pivot happening across business sectors right now – particularly in data-driven marketing – has led to a sudden, strange gap in the payment models of many SaaS and ... read more

This article was first published by Digiday sibling Modern Retail. Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs. Some brands, ... read more

Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run through the company’s ads business. ... read more

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those ... read more

When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how ... read more

The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.  The industry’s largest independent demand-side platform posted Q2 revenues ... read more

Bloomberg Media is celebrating a successful first half, judging by a staff memo - albeit without actual dollar figures - sent by Karen Saltser, CEO of Bloomberg Media. ... read more

Green Dildo Coin, a meme coin intended to be perceived as a joke, was launched to protest the "toxic" environment in the crypto world. ... read more

Something’s off with that chart on the left. During its big GPT-5 livestream on Thursday, OpenAI showed off a few charts that made the model seem quite impressive — but ... read more

The Browser Company — the makers of the Arc browser — just launched a $20 per month subscription to its new AI-powered web browser, Dia, as reported earlier by TechCrunch. ... read more

Meta Platforms' $14.3 billion acquisition of a 49% stake in artificial intelligence company Scale AI will enable the social platform to foreclose competition in data annotation -- which is key to developing large language models. ... read more

You can save $150 on various iPad Air configurations. Laptops are great, but sometimes it’s simply just more convenient to use a tablet like the iPad Air. The Air’s easier ... read more

Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend ... read more

"Friends Map" - Instagram's newest feature - takes on Snapchat's long-running in-app map, which it uses to show people where their friends are in real time, and promote brick-and-mortar shopping experiences. ... read more

GPT-5 has finally arrived. Along with the announcement of the highly anticipated AI model, OpenAI also previewed several updates coming to ChatGPT, ranging from visual changes to improvements to the ... read more

During today's Nintendo Indie World showcase, I had two epiphanies. The first was the realization that friendslop games are about to hit the Switch 2 like a falling piano in ... read more

It’s official: Skydance Media’s deal to purchase CBS parent company Paramount Global for $8 billion is complete, and incoming chairman / CEO David Ellison’s first order of business is a ... read more

Greg Ip’s analysis of President Trump’s trade war ‘victory’ rests on a fundamental economic misunderstanding. ... read more

To help boost X's struggling ad business, X and xAI owner Elon Musk told advertisers via a live broadcast on his social media platform Wednesday that he plans to allow marketers to buy ad space ... read more

The Buds FE come with a charging case that provides up to 30 hours of listening time. | Image: The Verge Samsung’s latest Unpacked event came and went with no ... read more

Meta’s consumer VR headsets are already among the best you can get for their price points, but at a conference next week, the company is showing off some impressive-sounding research ... read more

A division of Public Good has launched an AI search platform with consumer cash back options, revenue share for publishers and an organized environment for brands to advertise. It grabs data from LLMs such as ... read more

"The evidence decisively demonstrated that Meta -- once an online 'Facebook' for connecting students -- has evolved into a diverse global provider of entertaining and informative content that competes with increasingly similar social apps including ... read more

Zach Cregger's first major film Barbarian was tense and frightening, but it was also infused with a healthy dose of absurdity. The movie's twisted sense of humor made it easier ... read more

OpenAI officially launched its new GPT-5 models today, and Microsoft is now bringing GPT-5 to Copilot, Microsoft 365 Copilot, Azure AI Foundry, GitHub Copilot, and more. It’s part of a ... read more

Elon Musk has long bragged that the Tesla Cybertruck is a uniquely impervious vehicle thanks to its stainless steel body and “bulletproof” windows, calling it “an armored personnel carrier from ... read more

OpenAI is releasing GPT-5, its new flagship model, to all of its ChatGPT users and developers. CEO Sam Altman says GPT-5 is a dramatic leap from OpenAI's previous models. ... read more

Lawmakers have introduced a new bill aimed at countering “foreign piracy sites,” as reported earlier by TorrentFreak. The bill, called the Block Bad Electronic Art and Recording Distributors (Block BEARD) ... read more

Several Performance Max updates aim to boost performance and streamline ad management. Here's what Google told us. ... read more

Earlier this year, Microsoft CEO Satya Nadella moved with haste to get engineers to test and deploy DeepSeek's R1 model on Azure AI Foundry. It was an unusually quick turnaround ... read more

Global linear TV networks ad revenues fell 13% to $1.95 billion. Streaming ad revenue was up 17% to $282 million. ... read more

Last year, Google surprised online video publishers with some stunning news: the company, which now generates over a quarter trillion dollars with advertising every year, effectively admitted that it isn't ... read more

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post ... read more

Peloton exceeded investor expectations this quarter, but CEO Peter Stern says expenses are still too high. Peloton has pivoted many times over the past few years in its quest to ... read more

The Framework easily fits on any desk. Framework has built a name for itself by taking the locked down world of laptops and making them modular, upgradable, and repairable. So ... read more

This year CTV will see a 7.7% rise in media time spent per day among U.S. adults 18 years and older by device versus 2024. Mobile -- which still leads all media usage -- will ... read more

Stop me if you've heard this one before: a new wave of tariffs are taking effect today. Announced on July 31st, the latest set of tariffs imposed by President Donald ... read more

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit. The post Ad Tech Goes To Court, OpenX v. Google Edition appeared ... read more

The DJI Romo P features a transparent housing on the robovac and base station. | Image: DJI Following the reveal of its first 360-degree action camera a week ago, DJI ... read more

HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more ... read more

Tan was named Intel CEO just five months ago. | Image: Bloomberg via Getty Images President Donald Trump has called for Lip-Bu Tan to immediately resign as Intel’s CEO over ... read more

Donald Trump’s Truth Social has launched a new AI search feature that consistently pushes conservative media sources. The feature, Truth Search AI, is powered by the AI startup Perlexity and ... read more

Welcome to Decoder! This is Alex Heath, your Thursday episode guest host and deputy editor at The Verge. It’s AI coding week at Decoder. You just heard Casey Newton’s interview ... read more

Over the past decade and a half, Eurogamer's Digital Foundry has become the most knowledgeable and trustworthy place to find out just how powerful a new video game console might ... read more

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, featuring a forward-looking presentation by the unit CEO Brian Lesser, which began with a sizzle reel, and ... read more

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, featuring a forward-looking presentation by the unit CEO Brian Lesser, which began with a sizzle reel, and ... read more

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually… biquitous? You ... read more

For its most recent quarterly period, Disney+ and Hulu posted a 2.6 million rise in subscribers to 183 million, a bit softer than some analysts expected. ... read more

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the attention they pay to NFL football by 10%? ... read more

Eufy’s FamiLock smart lock features an integrated video screen and a neat palm unlock option. | Photo: Jennifer Pattison Tuohy / The Verge Eufy's FamiLock S3 Max ($399) is a ... read more

Brazil opens with a bureaucratic error. A fly gets stuck in a typewriter, changing the surname of Archibald Tuttle to Archibald Buttle, a misprint on a form that dictates the ... read more

Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.  However, it was Magnite CEO ... read more

Nintendo’s latest livestreamed event is highlighting the smattering of indie games coming to the Switch consoles later this year, and the Indie World Showcase is scheduled to start on Thursday, ... read more

Yet another reason to be wary of period tracking apps. A California jury has found that Meta illegally collected user health data from the Flo period-tracking app, violating the state’s ... read more

The day after he won an unprecedented $243 million verdict in a wrongful death case against Tesla, attorney Brett Schreiber posted a reel on Instagram celebrating the victory. His song ... read more

Sony is currently Apple’s sole image sensor supplier. Apple is teaming up with Samsung to produce digital image sensors for future iPhone models, according to The Financial Times. This is ... read more

GitHub has accidentally announced OpenAI’s new range of GPT-5 models. A now-deleted GitHub blog post reveals that GPT-5, which will be available in four different versions, offers “major improvements in ... read more

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink.) Pick your animal-related idiom of choice, because no matter what, the point is the same: sometimes, ... read more

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but not to the extent that investors were hoping to see. The SSP beat its own ... read more

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large ... read more

This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran CTV ads ... read more

One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have finally begun ... read more

This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms ... read more

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over ... read more

At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.  “It was the subject matter of everything discussed on stage over the course ... read more

With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior ... read more

Tom Conrad took over as CEO of Sonos in January as it continues to recover from last year’s disastrous mobile app update, and now the company has issued its first ... read more

In the very first week of his presidency, Donald Trump vowed to force silicon manufacturing back to the United States by making processors more expensive, a threat he’s repeated ... read more

At a White House press conference to discuss Apple’s new US manufacturing plans, CEO Tim Cook presented a gift to President Donald Trump: a “unique” piece of glass from iPhone ... read more

As live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, ... read more

Google’s Gemini AI now has a “guided learning” mode that tries to help you actually understand the problems you’re trying to learn about instead of just giving you the answer. ... read more

Apple is putting another $100 billion toward expanding manufacturing in the US as the company responds to pressure from President Donald Trump to manufacture more of its products in the ... read more

A federal judge has nixed California's Defending Democracy from Deepfake Deception Act, which would have required large online platforms to block "materially deceptive" content about political candidates. ... read more

It may be nearly 15 years old, but Arkham City is still worth playing. | Image: Warner Bros. Games The future of Warner Bros. Games is unclear, as it shut ... read more

This year's turnout attracted more than 74 million unique viewers across both festival weekends. ... read more

Snapchat's latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S. ... read more

Snapchat's latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S. ... read more

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's infrastructure and believes he has discovered how content is evaluated and ranked. ... read more

Recent data and reports suggest Google AI features are destroying traffic to publishers and websites, but Liz Reid, vice president and head of Google Search, says click volume data from the company tells a different ... read more

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute ... read more

The FTC wants Media Matters to turn over documents relating to the Interactive Advertising Bureau, World Federation of Advertisers and its now defunct Global Alliance for Responsible Media, DoubleVerify, and other groups. ... read more

A screenshot of the Jurassic World: Archipelago with pteranodons flying over the fictional islands. | Screenshot: YouTube Jurassic World: Archipelago is a new expansion pack for Microsoft Flight Simulator 2024 ... read more

CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to ... read more

That $9 was for the first interruptive ad ever, a Bulova spot during a 1941 Brooklyn Dodgers game, that begat an industry now worth $150B+. ... read more

OpenAI is teasing a big announcement on Thursday, and based on a not-so-subtle clue, it seems like the news will be the reveal of its long-awaited GPT-5 AI model. In ... read more

It's Tuesday, August 5th, and I have awoken to the news that Valentine, Grok's latest spicy AI companion, has been released! As an OnlyFans content creator and someone who spends ... read more