President Donald Trump is considering signing an executive order as soon as Friday that would give the federal government unilateral power over regulating artificial intelligence, including the creation of an ... read more

Today, Major League Baseball announced new media rights deals with ESPN, NBCUniversal, and Netflix that run for the next three seasons. The Netflix deal brings live MLB games to its ... read more

Nvidia just sold more AI chips than it's ever sold before, blowing past its estimates in its Q3 2026 earnings. Not only did it pull in $57 billion in revenue ... read more

Google, TikTok and Meta on Wednesday pressed a federal judge to prevent California from enforcing a law that prohibits social platforms from algorithmically recommending posts to minors without their parents' consent. ... read more

Google has announced it's testing a new AI-powered search tool, Scholar Labs, that's designed to answer detailed research questions. But its demonstration highlighted a bigger question about finding "good" science ... read more

For a great first-party data strategy, brands and agencies need to prioritize their data acquisition strategy. ... read more

This is just a little public service announcement ahead of Black Friday. Walmart will once again tout the M1 MacBook Air as an unbeatable deal for laptop shoppers. It sure ... read more

The tech industry organization NetChoice is backing Meta's request for an immediate appeal in a dispute over its potential liability for fraudulent ads. ... read more

Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad ... read more

Advertisers largely agree that standardized metadata and TV schedule information would improve both confidence and spending in CTV. ... read more

CANNES – In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger ... read more

A Gartner survey found 65% of CMOs believe AI advances will dramatically change their role in the next two years, and many will face challenges getting there. ... read more

Companies making Google TV devices could soon include remotes that won’t ever need fresh disposable batteries. | Image: Epishine Epishine, a company that makes solar cells optimized for indoor lighting, ... read more

The industry will begin to adopt more non-interruptive, innovative ad formats for video advertising. ... read more

Craig Chinn, svp of advertising sales, Americas, TiVoAdvertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes. Nearly half of viewers ... read more

As AI tools continue to rise in popularity, it's easy to forget the satisfaction of using something that doesn't need an update or a prompt to help you get things ... read more

WBD stock jumped 6% on Tuesday with the news of a potential Paramount Skydance bid for the company. Since WBD recently agreed to review possible deals, rumors and reports have swirled around possible buyers including ... read more

Tech critics' least favorite law is under siege again, this time with a focus on its recommendation algorithms. On Wednesday Sens. John Curtis (R-UT) and Mark Kelly (D-AZ) introduced the ... read more

If you compare the Apple Watch Ultra 3 with the Ultra 2, you probably wouldn’t be able to tell they were made with drastically different manufacturing processes. The titanium Apple ... read more

Four years and four pro certification programs after its launch, the Institute for Advertising Ethics is adding a fifth one focused on the integrity of influencer marketing. ... read more

To celebrate the just-issued 12th edition of the 194-year-old dictionary agency Nail Communications created a tongue-in-cheek campaign that positions the dictionary as the "original Large Language Model." ... read more

A federal judge in New York denied Disney’s request to block Sling TV’s short-term passes, which give viewers the ability to stream live content for as little as one day. ... read more

This “AI scanner pen” promised answers to test questions. A college student recently told me about the latest tech designed to help students cheat - and it wasn't ChatGPT. It ... read more

The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need to ensure that their companies remain visible in query results as ... read more

In one particularly memorable sequence in Demonschool - the new tactical RPG from Necrosoft that, after a few hiccups, releases on November 19th - I throw a doll at a ... read more

The latest Google Gemini 3 AI models mark a significant change with the introduction of advanced reasoning and multimodal understanding for a range of tasks, from learning and research to complex coding and software development. ... read more

It’s no surprise that the Porsche Cayenne EV is a beast. Of course the famed German automaker would tout its all-electric SUV as “the most powerful,” the quickest — both ... read more

Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers ... read more

With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step forward that YouTube did by moving beyond mobile and desktop viewing and into the living room. The ... read more

Using facial expression analysis technology, Honda measures each driver's emotions as they put the Prelude through its paces. ... read more

Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns. ... read more

The EU’s cookie consent policies have been an annoying and unavoidable part of browsing the web in Europe since their introduction in 2018. But the cookie nightmare is about to ... read more

AI content is controlled alongside specific topic areas. TikTok is testing a new control that will let users manage how much AI-generated content appears in their video feed on the ... read more

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas. The post Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product appeared first ... read more

AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success ... read more

In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40% have started watching a ... read more

Penguin not actual size. This time I'm really going to do it. I am going to put Linux on my gaming PC. Calling it now. 2026 is the year of ... read more

After years of staring down the world’s biggest tech companies and setting the bar for tough regulation worldwide, Europe has blinked. Under intense pressure from industry and the US government, ... read more

The new MS NOW is the same as MSNBC except for cosmetics and a new address. ... read more

There’s gold at the end of those AI travel queries. | Photo by Thomas Ricker / The Verge I was starting to doubt it would ever happen, but I finally ... read more

Epic Games is teaming up with arguably its biggest game development rival, Unity, to bring games made using Unity’s engine into Fortnite. The change will mean that Unity games could ... read more

The MS605 has an articulated installation plate allowing the angle of the sensor to be adjusted. | Image: Meross Meross has announced a new version of its MS600 presence sensor ... read more

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies ... read more

GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in “zero-click” AI-driven search. These tools are hard to resist. What brand doesn’t ... read more

Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media planning ... read more

Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned snack brand, ... read more

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz’s A+E interest, ... read more

As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general manager of AWS Certifications at Amazon ... read more

The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one offering a reminder ... read more

Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that not only set the ... read more

The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much commercial upside from a ... read more

A blog post published Tuesday night by Cloudflare co-founder and CEO Matthew Prince has details on what caused its “worst outage since 2019,” pinning the issue to a problem in ... read more

EA has announced some big changes for the future of its F1 racing series. Next year, instead of a new game, the company will opt to release a paid expansion ... read more

It’s been over three years since we first caught glimpse of Jeep’s Wrangler-esque Recon EV, named after the automaker’s suspension-lifting package of off-roading options for its popular lineup of SUVs. ... read more

Apple’s handy location trackers are cheaper than ever right now. Black Friday often brings the best Apple deals of the year, but not everyone wants to spend their Thanksgiving weekend ... read more

House Republicans are looking to renew an effort to override state AI laws after a previous version came to a screeching halt earlier this year. House Majority Leader Steve Scalise ... read more

Cloudflare has become the latest web infrastructure giant to collapse in the span of a month, replacing entire sites, including X, ChatGPT, Spotify, Canva, and even the outage-tracking DownDetector, with ... read more

A federal appellate court refused to revive claims that Quest Diagnostics violated a wiretap law by allegedly sharing web users' browsing information with Meta, via its analytics pixel. ... read more

AppsFlyer rolled out a series of products steeped in agentic AI to increase its market value and appeal to potential buyers ahead of a possible sale to investment firms - and to increase revenue for ... read more

Consumers and businesses can get quick answers to financial questions, the firms say. ... read more

Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how it can grasp the depth and nuances of conversations. ... read more

The shots of the Chilean coastline were taken with pinhole photography, which uses a box, a small aperture and natural sunlight to capture images. ... read more

The shift to programmatic buying in connected TV advertising is happening faster than many industry forecasts predicted. With programmatic transactions now dominating the CTV landscape, media owners are being advised to develop sophisticated yield strategies ... read more

LOS ANGELES – Adobe’s Sam Garfield, Head of Digital Strategy – CMT, Data and AI Platforms, believes that the advertising industry’s long-standing fixation on targeting over creative is beginning to break. That means publishers can ... read more

Digital media is the duct tape of marketing, which keeps things together when the pressure hits. ... read more

About 75 staffers, including former R&CPMK CEO Cindi Berger, are leaving IPG to join marketing group ACC. ... read more

Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. “It’s been ... read more

"Meta holds no monopoly in the relevant market," U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC's lawsuit. ... read more

Ookla has found that Apple’s custom N1 networking chip that integrates the Wi-Fi 7, Bluetooth 6, and Thread radios in the iPhone 17 family “delivers a clear step-change in real-world ... read more

Meta won a landmark antitrust battle with the Federal Trade Commission on Tuesday after a federal judge ruled it has not monopolized the social media market at the center of ... read more

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access to bidstream data. Google screwed over every vendor that committed time and energy ... read more

Susan Wu, associate vice president of marketing research, PubMaticAfter decades of fragmentation punctuated by episodic roll-ups, digital advertising has entered a different kind of consolidation phase: one driven by AI and supply path discipline, not ... read more

As part of the partnership announced Tuesday, NVIDIA and Microsoft will invest up to $10 billion in the combined project, and up to $5 billion in Anthropic. ... read more

Senator Elizabeth Warren (D-MA) is pressing the Trump administration for more information on potential plans to “prop up” major AI companies with money from taxpayers. In a letter to David ... read more

Nisha Ridout, marketing director, Quantcast For more than a decade, AI in advertising has promised transformation. Yet for many marketers, the reality has felt more like automation than intelligence. They’ve seen incremental optimizations rather than ... read more

Bollore wrote that while Havas could consider a larger merger, there are currently no ongoing discussions along those lines. ... read more

Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm. ... read more

The Apple Watch Series 11 is $50 off at Amazon. | Image: The Verge The latest Apple Watch SE impressed us with all of its upgrades this year, but the ... read more

The extra controls on this flight sim gamepad means pilots won’t be reaching for their keyboard as frequently. | Image: Honeycomb Aeronautical Honeycomb Aeronautical, a company that makes flight simulator ... read more

It's already the "best-kept secret" among 800 agencies -- including biggies like Dentsu, Havas, IPG, Publicis and Omnicom -- that have quietly been outsourcing their work to an AI shop called The Brief, which this ... read more

Microsoft is trying to transform Windows into a “canvas for AI,” with new AI agents integrated into the Windows 11 taskbar. These new taskbar capabilities are designed to make AI ... read more

Microsoft is racing towards building an AI “agent factory” that lets businesses build and manage their own AI agents. While Microsoft was founded on the idea of being a software ... read more

Microsoft is adding even more AI features to Outlook, Word, Excel, and PowerPoint. While the software maker has been adding plenty of features to its paid Microsoft 365 Copilot over ... read more

Antigravity should report on its work plan, and produce evidence of what it’s done along the way. Alongside today’s announcement of Gemini 3 Pro, Google has revealed Antigravity, a development ... read more

I've developed a sixth sense for old video game cartridges. I can spot them at flea markets and thrift stores, spy them hidden behind stacks in used book stores. It ... read more

Google is beginning to launch Gemini 3 today, a new series of models the company says is its “most intelligent” and “factually accurate” AI systems yet. They’re also a chance ... read more

Microsoft is announcing a strategic partnership with Anthropic today that will bring the AI startup’s models to Microsoft Foundry for the first time. As part of the deal, Anthropic is ... read more

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues and putting carriage pricing pressure on legacy and virtual pay TV providers? ... read more

Most of us in the Northern Hemisphere spend the holidays indoors, but you can only watch so many TikToks about cute cats and cooking hacks before the need for something ... read more

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon DSP ... read more

But the enthusiasm investors had for the stock Monday seems to have deflated a bit today-shares were down nearly 3% in midday trading. ... read more

The concept of enshittification, as coined by the author and activist Cory Doctorow, just feels right. Whether you're searching on Google, shopping on Amazon, or scrolling on Facebook, large platforms ... read more

Realeyes Chief Growth Officer Max Kalehoff has been named CEO of the new company, which will use its proprietary "AI vision" tech to measure the performance of advertising creative. ... read more

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan. The post Agentio Announces $40M In Series B Funding To Connect Brands ... read more

Zoox is getting closer to a full launch of its robotaxi service in San Francisco. Last month, the Amazon-owned company started allowing select riders to hail its toaster-shaped, four-passenger vehicles ... read more

The Wyze Lock Bolt v2 has an improved fingerprint reader and a new glass touchpad. | Image: Wyze Wyze has announced a new version of its electronic door lock that ... read more

Sony is cutting the price of its PS5 consoles by $100 for Black Friday. Deals include a PS5 Digital Edition 825GB Fortnite bundle for $399.99 and a 1TB PS5 Fortnite ... read more

Cloudflare, a networking company that provides DDoS protection and delivery services for many companies around the globe, is experiencing a major outage that’s taking down sites across the web. Users ... read more

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn’t just operational complexity; it’s also declining match rates. That single number explains why marketers are struggling ... read more

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast viewing in the month. ... read more