Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says. ... read more

Building on its "Out of Phone" ad program, TikTok is introducing new partners to the multi-screen ad experience across billboards, in-store displays, cinema promos and more in U.S. shopping malls, taxis and water-refilling stations. ... read more

"Many small-business booksellers and publishers rely heavily (often, primarily) on social media and other online media to advertise and sell their books, including new releases," authors and publishers tell the Supreme Court. ... read more

As platforms built on AI continue to write, rewrite and build everything from complete ads to website copy, remaining "ethical" has become a major concern for brands. ... read more

Roblox and Fortnite are two of the biggest games around, and a huge part of why is because they aren't just one game: instead, they're vast platforms where you can ... read more

The concept of "superintelligence" takes privacy to complex levels, with broader implications of advanced AI and the future of data. The AI race has become a hot mess, with execs at top companies spending billions ... read more

Google will soon cast an even wider net with its AI age estimation technology. After announcing plans to find and restrict underage users on YouTube, the company now says it ... read more

The Find My Skechers line keeps Apple AirTags secure and out of sight. | Screenshot: Skechers If you’re a parent with kids in school or who are independently exploring your ... read more

An impressive combination of power and efficiency. | Image: DJI Starting today, DJI’s Amflow electric mountain bike range is available to buy in the United States. It comes over a year since ... read more

On July 25th, the UK became one of the first countries to widely implement age verification. Its Online Safety Act requires sites hosting porn and other content deemed "harmful" - ... read more

I reported last week that OpenAI is planning to launch GPT-5 in early August, as part of an effort to simplify and combine its large language models. Just a day ... read more

Artwork from Pokémon TCG Pocket’s Wisdom of Sea and Sky expansion that has now been removed from the game. | Image: The Pokémon Company While you can now start collecting ... read more

A voice-activated interface for technology will be our primary method of engagement, but it will never be the only one. ... read more

Elon Musk’s Boring Company has announced plans to dig tunnels under Nashville, creating a loop that will connect the city’s downtown with the Nashville International Airport. The Boring Company says ... read more

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data. ... read more

The first season of Twisted Metal was almost like a prologue. Peacock's adaptation of the long-dormant PlayStation game series spent 10 episodes setting up its car-focused post-apocalyptic world and most ... read more

Cable TV took the brunt of the rise in streaming - with cable networks slipping 7% to $3.78 billion and broadcast down 3% to $2.2 billion. ... read more

The bill, introduced Wednesday, would codify regulations that were struck down in court after a challenge by the IAB, cable lobby, Chamber of Commerce and others. ... read more

The laptop is down to an all-time low price. If you need a laptop for school or work, our top recommendation is Apple’s 13-Inch MacBook Air with the M4 chip, ... read more

President Donald Trump and other Republicans have railed for years against foreign regulation of US tech companies, including online safety laws. As the US fights a global tariff war, it ... read more

Hours before Meta’s earnings call, CEO Mark Zuckerberg shared his vision for the future of AI: personalized super-smart AI for everyone — especially in the form of wearable glasses.  He said ... read more

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not ... read more

The 2025 TV Shootout went down over the weekend, and the results are shocking: yes, the Sony Bravia 8 II won the overall competition and my personal award for silliest ... read more

DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is ... read more

TikTok will start giving contributors the option to write Footnotes. TikTok is officially rolling out Footnotes, a community fact-checking program that’s supposed to add helpful context to videos. With this ... read more

The new "Kroger Precision Marketing" unit combines the digital and in-store media of its 84.51 retail media operation with the Kroger Plus Card's loyalty marketing used by millions of shoppers to provide a top-down view ... read more

Now that the Switch 2 is out, and the console’s biggest exclusives — Mario Kart World, and Donkey Kong Bananza — are delighting fans, it’s time to see what else ... read more

Adobe is finally releasing Windows on Arm versions of Premiere Pro, After Effects, Audition, and Media Encoder this week. All four apps are available as public beta versions, but they ... read more

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed ... read more

The Flex Window gets an upgrade. It's the flip phone paradox: if you want to be more mindful about your mobile device usage, you need more screen, not less. I ... read more

Movement for an Open Web, an advocacy group that supports web publishers, filed a complaint with the UK Competition and Markets Authority challenging the move by the World Wide Web Consortium to eliminate third-party cookies. ... read more

Arguments can be made for and against government support for public media. ... read more

"We are beginning to see the early impact of Charter's bundled streaming packages. The results are eye-opening. Maybe video isn't dead after all," MoffettNathanson Research founder and analyst Craig Moffett mused. ... read more

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. ... read more

There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or delayed viewing. ... read more

There is a mixed picture concerning broadcast-originated original shows that have a significant mix of streaming viewing, live or delayed viewing. ... read more

I bet you didn’t notice the squircle that much here. | Photo: Amelia Holowaty Krales / The Verge If last year's Samsung Galaxy Watch 7 was tried and true, this ... read more

Cloudflare recently announced a new feature that blocks AI crawling bots on behalf of its customers. If you're unfamiliar with a crawler, it's essentially software that analyzes web pages and categorizes the information it finds.In ... read more

This definitely looks like a magnetic wireless charger. Evidence is mounting that Google’s Pixel 10 series will support Qi2 wireless charging, including built-in magnets, finally offering a mainstream Android alternative ... read more

It seems YouTube is finally giving its TV app the AI feature that lets you skip to the most interesting parts of a video. Android Authority’s Mishaal Rahman reports that ... read more

Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes ... read more

Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also cause a headache for creative agencies. For the last year ... read more

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream. Moneyball Skydance’s Faustian bargain, NBCUniversal’s ESPN, Netflix’s video podcast ... read more

It can be difficult for smaller advertisers to gain a foothold in Google’s search advertising auctions. Money talks, and marketers without the limitless cash reserves of their largest rivals often find themselves boxed out of ... read more

As the release of “Grand Theft Auto VI” grows closer, Rockstar Games is looking to expand its creator platforms team. Rockstar Games is currently hiring for two roles — a senior product manager and associate compliance ... read more

This story was first published by Digiday sibling Glossy Procter & Gamble on Tuesday announced a 2% growth in net sales for the fourth quarter of 2025. But the conglomerate’s forecast remains modest as uncertain ... read more

More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train ... read more

The cross-platform campaign promotes the streaming service's library of audiobooks. ... read more

Musk's X "expects that further evidence obtained in discovery or through regulatory and other investigations will result in additional defendants." ... read more

Musk's X "expects that further evidence obtained in discovery or through regulatory and other investigations will result in additional defendants." ... read more

YouTube videos with strong profanity in the first seven seconds (words like “fuck”) are now eligible for full monetization, according to a video from Conor, YouTube’s head of monetization policy ... read more

Chickens are awarded to newspapers that kowtow to the President. ... read more

Lovense, the maker of internet-connected sex toys, left user emails exposed for months — even after it became aware of the vulnerability. In a blog post spotted by TechCrunch and ... read more

The StanbyMe 2 becomes the SitbyMe 2 once you detach it from the rolling stand. | Image: LG LG’s StanbyMe 2 has all the ingredients of a good follow-up gadget: ... read more

TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," a singing competition that began this week and will run through September. ... read more

Microsoft has used a variety of tricks to convince people to keep using the defaults of Bing and Microsoft Edge in Windows over the years, including modifying Chrome download sites and using malware-like popups. ... read more

The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ideological views. ... read more

The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ideological views. ... read more

The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ideological views. ... read more

These days, it feels like the established playbook for advertising is being torn up and rewritten in real-time. The rapid adoption of AI is forcing a fundamental re-evaluation of everything from the creative process and ... read more

Sharge’s retractable wall charger gets more useful with a built-in rechargeable battery. | Image: Sharge Sharge has demonstrated again and again that the chargers and power banks you use to ... read more

OpenAI is adding a new study mode for ChatGPT that “helps you work through problems step by step instead of just getting an answer,” according to an OpenAI blog post. ... read more

The pro-style controller can elevate your gaming experience with several customization features. If you spend a lot of time gaming on the PlayStation 5, you may want a controller that ... read more

Two of the biggest digital games stores have stopped selling thousands of titles following pressure from a coalition of anti-porn advocates and the world's biggest payment processing companies. It's happened ... read more

YouTube will begin rolling out an AI-powered "age estimation model" on August 13 to determine whether U.S.-based users are under the age of 18 via in-app activity, account longevity, and other signals. ... read more

North America was the top performer by region with 4.6% growth driven by Havas Health which turned a double-digit gain. ... read more

Microsoft says this experimental version of Copilot Mode is a new way to pilot the web. The AI feature will anticipate what a person browsing might want to do next rather than wait for a ... read more

YouTube will soon begin using AI-powered age estimation technology to figure out which users are under the age of 18. Starting August 13th, YouTube will detect underage users in the ... read more

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business. ... read more

Google’s NotebookLM is getting a new Video Overviews feature that uses AI to create slideshows with narration. The feature is rolling out now in English, and Google says that support ... read more

The MOU-302’s vertical design accommodates a dedicated volume knob on top. | Image: Seenda There are plenty of wireless keyboards that incorporate an easy access volume knob, but Seenda’s MOU-302 ... read more

Users will soon be able to upload PDFs to AI Mode, too. | Image: Google Google is bringing a bunch of new features to AI Mode, and is positioning the ... read more

How much of our ability to judge whether we should trust someone or not is impaired by screen-to-screen communication? ... read more

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing ... read more

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. ... read more

TikTok's latest job listings highlight a variety of campaign types, telling advertisers where it plans to focus on performance advertising as it emphasizes search. ... read more

Yelp is going to use AI to stitch together user-posted content about restaurants, food, and nightlife businesses to make short videos about those businesses. The company initially started testing the ... read more

With the Whoop MG, the MG stands for “medical grade.” The EKG feature is FDA-cleared, but the blood pressure insights aren’t. | Photo: Amelia Holowaty Krales / The Verge Few ... read more

The trackers are down to new record low prices. The Tile Pro is a helpful gadget that lets you more easily find your stuff, whether you’re gearing up for summer ... read more

The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi ... read more

Google Workspace is launching a new security measure to help prevent the same type of account takeover attack that impacted Linus Tech Tips. The feature, which is rolling out in ... read more

Cameron Faulkner describes himself as “a New York City transplant who’s lived in Brooklyn since 2012.” He continues, “When I’m not at work, I try to get as far away ... read more

Mario Paint is the latest addition to the Nintendo Switch Online’s SNES catalog. | Screenshot: Nintendo Last night, Nintendo quietly added Mario Paint to the Nintendo Switch Online’s catalog of ... read more

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - it said. ... read more

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of popular shows such as Peacock's "Love Island USA" and Netflix's "Squid Game" and "Ginny & Georgia." ... read more

Elgato is launching its Facecam 4K webcam today, which brings the price of 4K resolution and 60fps recording down to $199.99. While the Facecam 4K is $100 less than the ... read more

Cash App is introducing a new peer-to-peer feature that allows you to pool money together for group payments, even with people who aren’t Cash App users. When a pool is ... read more

Harmonize makes it easy to naturally edit objects and people into other images. Adobe is launching some new generative AI features for Photoshop that make it easier than ever to ... read more

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertising, an IAB report forecasts growth among sectors leading to all types of opportunities for advertisers. ... read more

Netgear has launched the Orbi 370, the latest and most affordable addition to its Wi-Fi 7 mesh router portfolio. At $349.99 for a three-pack (which includes a router and two ... read more

"King of the Hill" remains the best show produced in the last 28 years about contemporary America. ... read more

Comcast/NBCU is considering starting up a sports network as a supplemental platform for sports programming that originates on its Peacock streaming platform. ... read more

A report from NP Digital reveals that AI-driven search overviews are not diminishing website traffic, with marketers seeing stable or increased site visits. Marketers are increasingly monitoring brand visibility in AI search platforms and prioritizing ... read more

The Trump administration put out its vision for AI infrastructure in the US last week. It's a dream for the fossil fuel and chemical industries - and a nightmare for ... read more

Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dentsu X and sibling agency 360i. ... read more

The summer isn’t halfway over, and Home Depot already wants you to start thinking about Halloween. After introducing a limited-edition animated version of its 12-foot-tall skeleton decoration last year, the ... read more

“In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has ... read more

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups. The post If It Was Real, It Wouldn’t Be ... read more

Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally. The fashion retailer’s success with TikTok dates to November 2023 in a big way when ... read more