- Sonos’ redesigned app is going over like a lead balloon with many usersEverybody, hold on. We’ll get through this. | Image: Sonos Last month, Sonos announced a complete overhaul of its mobile app for iOS and Android. It was supposed to meaningfully streamline the ... read more
- President Joe Biden to announce AI data center at failed Foxconn sitePhoto by Matt Jewell President Joe Biden is traveling to Racine, Wisconsin, today to announce a $3.3 billion investment by Microsoft, which will build an AI data center on the same site ... read more
- Billups Acquires Leading New Zealand OOH Agency Billie MediaBillups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs. ... read more
- What Blast’s Dota 2 expansion means for Blast.tvToday, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena game. The goal of this expansion is to bring new audiences into the ... read more
- Apple TV Plus is turning into the best place for streaming sci-fiDark Matter. | Image: Apple Since it launched in 2019, Apple TV Plus has won awards and generated hits, but it still sits in an odd spot in the streaming landscape. It’s ... read more
- The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaignsThis Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance ... read more
- FTX says most customers will get all their money backImage: The Verge FTX says most customers affected by the cryptocurrency exchange’s collapse will get all their money back. Bankruptcy lawyers for the fallen firm say they’ve collected assets valued at up ... read more
- ESPN's Many Streaming Variations: Any Way You Like It?We will soon have the existing ESPN+ service, which will have modest levels of sports content, added to Disney+ as a separate "tile" featured in its opening home page. ... read more
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For PlatformSearch could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnings call. Upgrading search functions with improve back-end performance, autocomplete, and better user interface--all scheduled for this year. ... read more
- Tesla is being investigated for securities and wire fraud for self-driving claimsImage: Cath Virginia / The Verge; Photo by STR / NurPhoto, Getty Images The Department of Justice is looking into whether Tesla committed securities and wire fraud around its self-driving vehicle claims, ... read more
- PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPOPubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for its quarterly revenue growth. The post PubMatic Is Betting On Two Ad Tech Acronyms: CTV ... read more
- VIZIO Brings Pause Ads, New Units To NewFrontsFollowing Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event. In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & ... read more
- The Future of Programmatic Lies in Simplification and Collaboration: DIRECTV’s McGovernMIAMI — Creation wasn’t supposed to be about fragmentation. But that’s what many media companies and advertisers think they have ended up with, as a plethora of platforms and technology standards competes for attention. Faced with the impact, ... read more
- Biddable CTV Delivers Value to Brands and Publishers: OpenX’s Andy HammondSAN JUAN, PR – The television advertising market is gradually become more automated as more buyers and sellers adopt software tools that have been used for years with digital display and online video. Amid the ... read more
- Goodbye to Apple’s Smart Keyboard Folio, the best iPad Pro accessoryFarewell to a real one. | Photo by Chris Welch / The Verge It’s versatile, doesn’t weigh much, and no one else makes anything quite like it for the iPad Pro. Hopefully ... read more
- Matter is now racing ahead, but the platforms are holding it backPhoto by Vjeran Pavic / The Verge The latest Matter spec brings a number of improvements to the smart home standard founded by Apple, Google, Amazon, and Samsung. Released this week by ... read more
- Disney Taps Walmart Connect To Bring More Shopper Data To StreamingDisney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on Disney+ and Hulu inventory. The post Disney Taps Walmart Connect To Bring More Shopper Data ... read more
- True-Crime Podcast Seeks To Bare Bodkin In Netflix Series"Only Murders in the Building" mined the true-crime podcast craze for comedy, and now, a true-crime podcast is at the center of a new mystery drama on Netflix. ... read more
- Microsoft is ‘turning everyone into a prompt engineer’ with new Copilot AI featuresThe Verge Microsoft is attempting to solve the problem of coming up with a good prompt for generative AI, aiming to turn everyone into a prompt engineer. In the coming months Copilot ... read more
- Former Assistant Rejoins Publicis Team One As Chief Media OfficerRosabel Murai began her career at the Los Angeles-based agency in 2006. Went on to hold senior media roles at OMD, Canvas, Deutsch and Twitter. ... read more
- UK details requirements to protect children from ‘toxic algorithms’Illustration by Hugo Herrera for The Verge The UK is calling on search and social media companies to “tame toxic algorithms” that recommend harmful content to children, or risk billions in fines. ... read more
- Daimler’s driverless semi trucks will hit the road in 2027Image: Daimler Trucks Daimler Truck, a subsidiary of the Mercedes-Benz parent company, revealed its first autonomous truck demonstrator that it said will pave the way to fully driverless freight hauling by 2027. ... read more
- Brilliant’s $400 smart switches are still working… for nowBrilliant Smart Home Systems, makers of the Brilliant smart switch, is looking for a buyer. | Photo by Jennifer Pattison Tuohy / The Verge Brilliant, maker of smart home controllers and smart ... read more
- 26 magnificently illustrated martech stacks from the 2024 Stackie Awards, with the winners revealedYesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and ... read more
- DoubleVerify’s Stock Tanks On Weak 2024 GuidanceTo have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe. One in which DV’s client, Forbes, never operated an MFA subdomain that went undetected for seven ... read more
- User Agents Or Double Agents?; Agencies, The Agents Of ArbitrageHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Agent Of Chaos In developer toolkits and technical forums like the W3C, the term “user agent” means an individual using a web ... read more
- Rethinking the manager career path: The Return podcast, season 3, episode 3Subscribe: Apple Podcasts • Stitcher • Spotify What does it look like when an organization doesn’t have any middle managers at all? In our last episode, we spoke to Cary Cooper, a professor of ... read more
- Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsessionThis week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market. The upfront outcome outlook Amazon Prime Video’s new ... read more
- Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollarsSometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the ... read more
- Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public companyReddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience. This journey isn’t new; it’s been ... read more
- Meta adds more AI features for advertisers with new image and text generation toolsMeta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation. Yesterday, Meta announced advertisers will be able to ... read more
- Live From The Trial, It's Stormy DanielsWith Stormy on the witness stand yesterday, the morning played out like a cross between "Law & Order" and modern Shakespeare. ... read more
- Reddit’s First-Ever Earnings Call Centers On Success In SearchReddit released its first-ever earnings report on Tuesday, providing the most in-depth glimpse into the company’s finances since it went public in March. It reported $243 million in total revenue, a 48% year-over-year increase that ... read more
- Instagram Tests Cross-Platform Posting To ThreadsIn an effort to prompt more Instagram users to post their content to its X competitor app, Meta is testing the addition of a "Share to Threads" toggle located above "Share to Facebook." ... read more
- Here’s how the latest iPad Pro compares to the new iPad Air (and previous models)The 2024 iPad Air still offers a nice display, though, not as nice as the OLED display on the new iPad Pro. | Screenshot: Apple After nearly a two-year wait, Apple finally ... read more
- The US is propping up gas while the world moves to renewable energySolar panels point to the sky at the Weesow-Wilmersdorf solar park on May 3rd, 2024, near Grischow, Germany. | Photo by Maja Hitij / Getty Images The amount of electricity and greenhouse ... read more
- US indicts LockBit ransomware ringleader, offers $10 million rewardIllustration by Amelia Holowaty Krales / The Verge The Department of Justice has unsealed charges against a Russian national accused of developing and administrating LockBit ransomware. In a filing on Tuesday, the ... read more
- OpenAI working on new AI image detection toolsIllustration: The Verge OpenAI has added a new tool to detect if an image was made with its DALL-E AI image generator, as well as new watermarking methods to more clearly flag ... read more
- Tesla bought over $2 million worth of lidar sensors from Luminar this year
- Utah's New Social Media Law Violates First Amendment, Tech Industry Argues"Utah has enacted a law violating bedrock constitutional principles of free speech in attempting to regulate minors' access to 'social media,'" NetChoice argues. ... read more
- Compression-mounted laptop RAM is fast, efficient, and upgradeableImage: iFixit The first laptop with LPCAMM2 memory is finally here. The folks at iFixit got their hands on the Lenovo ThinkPad P1 (Gen 7), which uses LPDDR5X memory in an LPCAMM2 ... read more
- Meta To Provide Advertisers With Automated Image, Text Variations For AdsMeta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" and more on creative strategy. At a press event Tuesday, the tech giant announced the rollout of full ... read more
- This is the Sonos Roam 2 portable speaker
- Walmart’s Google-powered streaming box and smart speaker combo is liveImage: Walmart Walmart has listed its new “Pro” Google TV streaming box / smart speaker combo a week after the product leaked into the real world and intermittently appeared on the store ... read more
- Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winnersThis year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach ... read more
- Global Optimized Ad-Fraud Rates Decline, But AI Presents ChallengesIntegral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present major challenges for companies trying to protect their brands. ... read more
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In MarchDoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected - spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to ... read more
- How to set up eSIM on a new iPhoneSay goodbye to your physical SIM card. | Image: Samar Haddad / The Verge If you’ve purchased an iPhone 14 or 15 series phone in the US — or one of the ... read more
- Amazon adds 50 electric trucks to its delivery fleet in a bid to reduce pollutionImage: Amazon Amazon is deploying 50 battery-electric heavy-duty trucks in California, which it claims is the largest such fleet in the country. The company says the new trucks represent an important step ... read more
- TikTok Sues To Block Potential Nationwide Ban"For the first time in history, Congress has enacted a law that subjects a single, named speech platform to a permanent, nationwide ban, and bars every American from participating in a unique online community with ... read more
- The new iPads are ditching physical SIM cardsNot a SIM tray in sight on the new iPad Pro. | Photo: David Pierce / The Verge Apple giveth OLED screens, and Apple taketh away... SIM cards. As spotted by 9to5Mac, ... read more
- Disney Reports Small D2C Profit, Overall Mixed Results, Stock Sinks 10%Disney posted profitability earlier than expected in its Q2 period at some of its high-profile D2C entertainment business, but had mixed results elsewhere. ... read more
- Google’s Pixel Tablet relaunch at $399 makes its magnetic dock optionalPhoto by Dan Seifert / The Verge Along with a new value-priced entry for the Pixel 8 lineup, Google has some news about the largest member of the Pixel lineup, as its ... read more
- You can upgrade the iPad Pro’s processor now, tooApple has two versions of the M4 chip for the iPad Pro. | Screenshot: Apple The newly announced iPad Pro hides a sneaky upgrade option that Apple didn’t mention during its event ... read more
- The iPad Air is now heavier than the iPad ProAlso, this is barely purple. | Image: Apple When I see the word Air attached to an Apple product, I assume two things: it’s going to be thin and light. You can’t ... read more
- TV Networks: Pump Up The 'Hush' Trump Promo VolumeTV networks are running headlines citing Trump's criminal trial as "a hush-money case." But NBC News legal analyst Glenn Kirschner says is an "election interference" trial, pure and simple. ... read more
- Here’s where you can preorder Apple’s latest iPad Air and iPad ProThe new iPad Air comes in two sizes, while the Pro model picks up an M4 chip and a more vibrant OLED panel. | Image: Apple At long last, Apple’s newest iPad ... read more
- Kinesso Taps Dentsu's Amies-Cull As Global COOThe IPG Mediabrand unit also named UM's Amie Owen Global Chief Growth Officer of Kinesso Commerce. ... read more
- TikTok is suing the US governmentThe Verge TikTok is suing the US government over the new law that would force the short-form video app to be divested from its China-based parent company ByteDance or face a ban ... read more
- Wordle now has a playable puzzle archive
- Google’s Pixel 8A is a midrange phone that might actually go the distanceAloe is the new coral. | Photo: Vjeran Pavic / The Verge The Pixel 8A is officially here, with very little in the way of surprises since it leaked to all heck ... read more
- Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays OffDisney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media. The post ... read more
- Apple quietly kills the old-school iPad and its headphone jack
- OpenAI strikes licensing deal with the magazine giant behind PeopleImage: Hugo Herrera / The Verge Dotdash Meredith, publisher of People, Better Homes & Gardens, Investopedia, Food & Wine, and InStyle, signed a deal on Tuesday with OpenAI to use AI models ... read more
- Can drones help the National Weather Service better predict a devastating tornado?An aerial view shows homes destroyed by a tornado on March 15th, 2024, in Winchester, Indiana. | Photo by Scott Olson / Getty Images Verizon’s first responder network inked a deal to ... read more
- Why Initial Standard Will Be Two Steps Forward For Out-of-HomeFollowing some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something much better. ... read more
- Why An Initial Standard Will Be Two Steps Forward For Out-of-HomeFollowing some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something much better. ... read more
- 2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all ... read more
- Apple launches Final Cut Camera app to support multicam productionsImage: Apple Apple is releasing a new Final Cut Camera app for iPhone and iPad that can take video and stream it live back to an iPad for a Multicam shoot, as ... read more
- Apple introduces version 2.0 of Final Cut Pro and Logic Pro for iPad
- Hands-on with the new iPad Pro: yeah, it’s really thinPhoto: David Pierce / The Verge Apple just announced a new iPad Pro, and at a watch party in New York City, a few reporters got to take a look at Apple’s ... read more
- The 6 biggest announcements from Apple’s iPad eventScreenshot: Apple Apple just wrapped up its “Let Loose” event, where it showed off the newest additions to its iPad lineup in nearly two years. But the event had more than just ... read more
- Del podcast a la pantalla streaming, la estrategia bicultural de Sonoro conquista asociaciones con NetflixHoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Bajo esa premisa, Sonoro, una ... read more
- Tesla vehicles kept crashing even after the Autopilot software updates, NHTSA saysPhoto by Justin Sullivan/Getty Images At least 20 Tesla vehicles with Autopilot engaged were involved in crashes since the company issued a voluntary recall for the advanced driver assist system last December, ... read more
- The new Apple Pencil Pro is harder to lose and better to draw withImage: Apple Apple announced its third-generation Apple Pencil today during its “Let Loose” iPad event, adding Find My support and new capabilities for adapting the stylus to different creative tasks. Available to ... read more
- Apple updates Magic Keyboard for iPadScreenshot: Apple Alongside the long-expected OLED iPad Pro and M2 iPad Air, Apple has also released a lightly updated Magic Keyboard with an aluminum top deck and larger trackpad — and finally, ... read more
- Apple announces new M4 chipApple At its “Let Loose” event on Tuesday, Apple announced its M4 chip will be coming to its next generation of devices, starting with the iPad Pro. After rumors of a “true ... read more
- Apple announces new iPad Pros with OLED displays and thinnest design everImage: Apple At its “Let Loose” virtual event this morning, Apple introduced its long-awaited iPad Pro updates. The new 13-inch and 11-inch tablets have a fresh design, more powerful internals, and a ... read more
- Apple adds a 13-inch iPad Air to the mixImage: Apple Apple has unveiled its 2024 iPad Air, now in two sizes for the first time thanks to a new 13-inch option. The company also updated the 11-inch iPad Air. Both ... read more
- Apple iPad event: all the news from Apple’s ‘Let Loose’ revealImage: Apple New OLED iPad Pros, bigger iPad Airs, and new accessories are expected. Continue reading… ... read more
- ESPN is coming to the Disney Plus appIllustration by Nick Barclay / The Verge The Disney Plus app will soon have a tile dedicated to ESPN Plus. Disney announced the news as part of its earnings results released on ... read more
- Microsoft shuts down Bethesda studios behind Redfall and Hi-Fi RushThe Verge In an email to staff sent this morning, head of Xbox Game Studios Matt Booty announced the closure of several game studios including Redfall developer Arkane Austin, Hi-Fi Rush developer ... read more
- Google Search’s Core Updates Are Crushing Sites And Reshaping The WebHad enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how ... read more
- Apple’s ‘Let Loose’ event live blog: iPads all the way downIllustration: The Verge We’re expecting a new iPad Pro, iPad Air, and a few new accessories. Continue reading… ... read more
- Sonos Ace headphones will have magnetic ear cushions and 30-hour battery lifeIllustration: The Verge One day after a German authorized Sonos partner accidentally pulled back the veil on the company’s long-in-the-works headphones, The Verge has learned comprehensive details about the hardware capabilities and ... read more
- Delta’s 10-year journey to the top of the App StoreImage: Alex Parkin / The Verge Apparently only donuts could dethrone Delta from the top of Apple’s App Store. Before that, the game emulator had been the most popular app on iOS ... read more
- Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First UpfrontAmazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut. The post Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront appeared ... read more
- Disney’s streaming business gets closer to becoming profitableIllustration by Alex Castro / The Verge Disney Plus and Hulu posted a profit for the first time today. In Disney’s earnings report released on Tuesday, the company revealed that both streaming ... read more
- Tubi is launching a new ‘fan-fueled’ studio to cultivate the next generation of filmmakersImage: Tubi Tubi is partnering with Issa Rae’s Color Creative initiative to launch an incubation platform for up-and-coming filmmakers looking to break into the business. Continue reading… ... read more
- Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance StoryAs the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV). However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear ... read more
- Streaming TV Could Swing The Election: LG Ads Solutions’ MarlowThe television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services. On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV ... read more
- Content Is King Again as CTV Advertising Evolves: Hershey’s Vinny RinaldiMIAMI – Many households have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. Determining whether their ads are being seen is ... read more
- Amazon’s latest Echo Show 5 and Show 8 are nearly matching their all-time lowsIt’s all about the widgets. | Photo by Jennifer Pattison Tuohy / The Verge It feels like everywhere you look, there’s a Mother’s Day sale going on. Many of these promos are ... read more
- Inside eBay's Next Generative AI Ad MarketplaceeBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly in its ads, developer, search and marketplace businesses. ... read more
- Instacart is getting restaurant delivery — thanks to Uber EatsPhoto Illustration by Pavlo Gonchar / SOPA Images / LightRocket via Getty Images Grocery delivery service Instacart is expanding into restaurant takeout thanks to a new partnership with Uber Eats. In ... read more
- 3.know: Another Canary, Or Just An Anomaly — Shelly Weighs In On Paramount, Et AlIs this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly ... read more
- Mulaney Interview Is David Letterman At Height Of His PowersIt took David Letterman 30-plus years to find a TV show on which he actually looks relaxed and comfortable. ... read more
- Yubico bolsters authentication security with updated YubiKey 5 series devicesUsers will need to buy new versions of products like the YubiKey 5 NFC (pictured) to benefit from the firmware update. | Image: Yubico Yubico is getting ready to launch refreshed versions ... read more
- Is The Alt Video Currency Juice Worth The Squeeze?
- Amazon Ads Expands Prime Video Interactive Ad FormatsWith Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carousel" via their remote control during TV shows and/or movies. This and other new interactive TV ad formats ... read more