Viewing: Kevin Reynolds

Ad Exchanges and Real Time Bidding Update

So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […] Read More

Netflix’s Recommendation Engine Archictecture

From the Netflix Tech Blog: Full article here […] Read More

Glossary of Ad Tech

Ad Age reports on ad tech firms going around holding co’s and straight to advertisers.   […] Read More

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