Viewing: Media Technology

How Dynamic Ad Insertion Works

What is dynamic ad insertion? How are ads delivered to OTT/CTV devices? Can linear, VOD and SVOD have different ad loads in the same programming? Can linear advertising be geo-targeted from a centralized management infrastructure? We’ll attempt to answer these questions, at a high level, in this article. After finally cutting the cord, we started […] Read More

Cordless Adventures

So, we finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […] Read More

The Advertising Perspectives Blog is Back!

The Advertising Perspectives blog has been on hiatus for quite a while now. The RSS feed has been holding our place on the interwebs. We actually started this blog as our own personal source for news in the marketing technology space and I read the feed first thing every morning. Now that the marketing industry […] Read More

Ad Exchanges and Real Time Bidding Update

So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […] Read More

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