Viewing: Media Technology
What is dynamic ad insertion? How are ads delivered to OTT/CTV devices? Can linear, VOD and SVOD have different ad loads? Can linear advertising be geo-targeted from a centralized management infrastructure? We’ll attempt to answer these questions, at a high level, in this article.
So, we finally “cut the cord”. We had the full MVPD package with HBO, Showtime, STARZ, you name it we had it. All because I am addicted to NFL Redzone during fantasy football season and the provider (FIOS) only includes it with the premium package. Then one late summer morning we got “the letter”, informing […]
So it’s been over four years since we first posted “Are Ad Exchanges and RTB the Next Big Thing?“. We are amazed that the article is still being referenced as a resource for this topic. Let’s take a look and see what’s developed since 2010. Real Time Bidding (RTB), is now often associated with “long […]
From the Netflix Tech Blog: Full article here […]