2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics
NBCUniversal decided to turn over the keys to its Snapchat account to BuzzFeed for the Olympics. The move seems to have paid off to the tune of 35 million viewers over two weeks. In April, the ...
No comments yet. Be the first.
Advertising Perspectives LLC
Search Advertising Perspectives