Advertising Perspectives

A district court judge ruled last month that the law violates the First Amendment, and prohibited state officials from enforcing the statute against NetChoice members. ... read more

A federal appeals court on Friday refused to reinstate the claims that in 2022 Google wrongly sent Republican fundraising messages into Gmail users' spam filters. ... read more

OpenAI confirmed it will begin testing them in the "coming weeks" to my free and new $8-per-month "Go" tier subscribers. tier. ... read more

Declining traffic and AI are not the only threats the Wikipedia site faces. Elon Musk last year launched his own version of an AI-driven encyclopedia. ... read more

I was sitting on Amtrak Wednesday on my way to Washington, D.C. when my car filled with Secret Service and Joe Biden sat down next to me. ... read more

Golf Channel and the DP World Tour have extended their media rights agreement by several years, to now run through 2030. Golf Channel will be the primary broadcaster of the DP World Tour in the ... read more

Connoisseur Media has formed a partnership with Swiss-based Audiospace. The latter will develop 240 station websites and mobile apps throughout its U.S. portfolio, Insider Radio reports. The deal follows Connoisseur’s acquisition of Alpha Media, adding more ... read more

Trib Total Media plans to launch the Pittsburgh edition of the Tribune-Review, a weekend print publication, on May 9, WTAE reports. "We are going to show the rest of the media world how the Steel City bands ... read more

Carey, who has been with OS since 2005, takes the helm following three years as the agency's chief investment officer. ... read more

Advertisers can now set a fixed, single amount for the entire duration of a campaign, rather than managing the average daily ad spend. ... read more

According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement business. EDO was a client of iSpot ... read more

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries. ... read more

Analysts say it is highly likely the current TV station ownership cap - which prevents one company from owning stations, accounting for more than 39% of U.S. TV households - is likely to be struck ... read more

The stars of CBS are blasting their own company for the tumult at CBS News attributed to the arrival of outsider Bari Weiss as editor-in-chief. ... read more

The beauty brand puts its own spin on beauty with the Netflix collaboration. ... read more

Roblox is under fire from players, developers and child safety experts for disrupting the in-app chat feature while failing to properly protect children from predators, according to multiple reports. ... read more

The University of Phoenix must face a privacy lawsuit over allegations that it disclosed students' video-viewing activity, a federal judge ruled this week. ... read more

Marketers, app developers and publishers saw consumers spending more money on mobile apps in 2025, according to a new report from app intelligence company Appfigures, with revenue up 21% year-over-year despite app downloads dropping for ... read more

Ukraine is the most digital country in the world. Its "Diia" app has everything people need on theirs phones, from ID to health records. ... read more

Media expenditure for advertisers is expected to reach $664.2 billion in 2026, with continued market share shifts from offline media to digital, data-driven channels, following a stable 2025. ... read more

Media expenditure for advertisers is expected to reach $664.2 billion in 2026, with continued market share shifts from offline media to digital, data-driven channels, following a stable 2025. ... read more

Media expenditure for advertisers is expected to reach $664.2 billion in 2026, with continued market share shifts from offline media to digital, data-driven channels, following a stable 2025. ... read more

Ohio Attorney General David Yost is pressing a state appeals court to revive his lawsuit claiming that Google wrongly preferences its own products and services in the search results. ... read more

Google's multi-year contract with Apple to support its push further into AI gives the company access to more than 1.5 billion iPhones worldwide. Here are some of the data and insights that suggest 2026 is ... read more

As part of the agreement, Stacy Minero, Chief Marketing and Experience Officer at Outfront will join the ANA CMO Growth Council. ... read more

Assembly will handle media and Allison will oversee PR/influencer activities, but the agencies will operate as an integrated team to service the full marketing funnel. ... read more

Five Clydesdales turn their heads to peer at an overturned bucket that slowly moves, driven by some sort of small creature underneath. ... read more

The AARP says 81% of adults 18 and older believe movies and TV shows shape how people see aging. And this counts for something: But is that an accurate portrayal? ... read more

The average adult spent between six and eight hours a day consuming media, according to NCHstats. Traditional television continued its decline in favor of streaming services, TikTok and Instagram Reels. ... read more

From the great tradition of sumptuous miniseries from the U.K. comes a new Agatha Christie mystery set in a declining English manor of the 1920s. ... read more

Google has been hit with three anti-trust lawsuits challenging its alleged ad-technology monopoly. The media firms that are suing Google include The Atlantic, Vox Media and Penske Media, The Verge reports. Vox Media is The Verge’s ... read more

Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ad tech and analytics startup. The companies began discussing a potential partnership last year, with SPINS looking to expand into MikMak’s media space, AdExchanger ... read more

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. ... read more

Asad Ayaz has been named chief marketing/brand officer to lead the new "enterprise marketing and brand organization" - an effort to link marketing teams across all businesses including film, linear TV, streaming, ESPN, and theme ... read more

As Australia and other countries around the world pass laws that ban children from social-media platforms, YouTube is giving parents more power to control what video content their kids see. ... read more

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. ... read more

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could "cause" a user to commit suicide, purchase drugs, develop an eating disorder, or become addicted ... read more

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could "cause" a user to commit suicide, purchase drugs, develop an eating disorder, or become addicted ... read more

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could "cause" a user to commit suicide, purchase drugs, develop an eating disorder, or become addicted ... read more

An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how. ... read more

Lower-funnel marketing is frequently focused on confirming decisions rather than creating them. ... read more

I get calls, texts and emails all day, and I only engage with about 15% of all inbound communication. The other 85% is truly garbage. ... read more

Google has agreed to pay $8.25 million to resolve a class-action alleging that it collected data from young children who downloaded Android apps such as Fun Kid Racing. ... read more

The Next Net Media and Audacy partnership announced today aims to increase citations of trusted content in LLM answers to queries, while also providing analysis on why a brand's content may be excluded. ... read more

Content spend hikes will also come from global sporting events like World Cup football and Winter Olympics in Milan - with higher content spend coming for streaming/CTV platforms. ... read more

The "Financial Times" reported that Dentsu CEO Hiroshi Igarashi had informed board members that the sales process has "fallen apart," leaving the company with no alternative but to try to get its operations back on ... read more

Netflix's original deal, for WBD's studios and streaming group, is a cash-and-stock agreement valued at $82.7 billion. ... read more

Fanatics, a sports merchandising firm, has launched Fanatics Studios, a joint venture with OBB Media, CNBC reports. The new media and entertainment studio will create and distribute content about sports and culture.  ... read more

SuperAwesome, a youth-oriented ad company, has acquired Starglow Media, a podcast company, Deadline writes. Starglow is behind such podcasts as Mysteries About True Histories and audio shows based on Paramount’s kid shows.  ... read more

Reports of the DOJ's criminal investigation into Federal Reserve Chairman Jerome Powell amp up uncertainty for the economy - and brands. ... read more

In the new Peacock drama "Ponies," the acronym PONIs is positioned as a term used for Persons of No Interest for rivals on either side of the old Cold War. ... read more

YouTube is giving creators a chance to make more money when posting videos that deal with some forms of graphic content, highlighting the company's continued attempts to help creators monetize on the platform. ... read more

YouTube is giving creators a chance to earn more ad revenue when posting videos with content that advertisers consider controversial - highlighting the company's continued attempts to help creators monetize on the platform. ... read more

Meta plans to cut around 10% of employees within the division who are working specifically on metaverse-focused products, including virtual-reality headsets and the company's Horizon Worlds social gaming platform, according to "The New York Times." ... read more

A district court judge struck down the Defending Democracy from Deepfake Deception Act last year, ruling that the law is inconsistent with Section 230 of the Communications Decency Act. ... read more

A district court judge struck down the Defending Democracy from Deepfake Deception Act last year, ruling that the law is inconsistent with Section 230 of the Communications Decency Act. ... read more

In what will likely prove to be Magna Global's last -- and Omnicom Media's only -- public global/regional ad spending estimates, the former Interpublic unit quietly updated its Atlas database at year-end with its official ... read more

Campaign features OOH ads, a content marketing blog series, podcast sponsorships, and partnerships with queer influencers and creators. ... read more

The network has been encumbered with unscripted hip-video focused young-skewing TV shows like its most recent "Ridiculous" prime-time series, which ended last year. ... read more

National TV marketing for streaming platforms gained 10% over the last 90 days to $144.95 million compared to $131.7 million a year ago. ... read more

Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes. Brands like Svedka vodka primarily used AI to create an ad featuring its "Fembot" ... read more

A federal judge has dismissed a class-action privacy complaint claiming the company wrongly collected location data about Facebook users via tracking software embedded in mobile apps. ... read more

Dino Mytides has been appointed executive director-head of Redbox and Kaitlyn McInnis is named executive director-integrated investment. ... read more

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations. ... read more

Brand extends its leadership in childhood learning with new AI curriculum and a surprising ask: Let kids shape AI rules. ... read more

The good news is AI experts don't believe agents will automate reading trade pub content like this anytime soon. The bad news is marketers do. ... read more

Similarweb will provide web traffic and engagement data that integrate into Manus AI agents. The outcome provide customers the ability to better analyze and optimize campaigns. ... read more

A New Jersey bill set for passage would prevent media companies from promoting content that could fuel eating disorders in children. This would include diet product ads, New Jersey Monitor reports. Violating the bill could ... read more

Platform updates announced at CES 2026 showed that retail media players are spending on fundamental capabilities like measurement, data access and intelligence, eMarketer writes. Brands like Albertsons, DoorDash, Instacart, and Walmart Connect signaled an evolution from chasing more inventory ... read more

A new generation now has an opportunity to learn all about one of the most raucous and to some, shameful eras in television history. ... read more

Penske Media, publisher of New York magazine, Rolling Stone and other titles, has sued Google, accusing the digital giant of costing them billions of dollars in revenue by monopolizing the digital advertising market, The Wrap reports. The complaint filed ... read more

On Friday in a post on Threads, Meta CEO Mark Zuckerberg announced "Meta Compute," a new "top-level initiative" that maps out the tech giant's decade-long plan to develop a global artificial intelligence. ... read more

Word of the account win comes as NCL is breaking a new ad campaign that reintroduces the previously used tagline "It's Different Out Here." ... read more

Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology. ... read more

Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology. ... read more

Deadly errors related to health information have forced Google to remove answers in AI Overviews queries, with instances of inaccurate information emerging based a scoring system that one tech executive believes is built into AI-based ... read more

Meta has hired former financial exec and security advisor to President Donald Trump Dina Powell McCormick as the company's new president and vice chair. ... read more

The Supreme Court has agreed to take up a dispute over the Federal Communications Commission's power to fine telecoms for allegedly selling customers' geolocation data to aggregators. ... read more

Lower-priced retail segments delivered the strongest growth last year, with consumers gravitating toward general merchandise, gift stores, novelty retailers and secondhand goods. ... read more

Parents who unsuccessfully sued Google and TikTok over "choking videos" and other potentially harmful content are appealing a judge's ruling dismissing the lawsuit. ... read more

Google has confirmed performance throughout the funnel based on numerous announcements made Sunday, forcing the ad industry and companies like Nomix Group to strengthen their direction or change course. ... read more

Apple TV has amassed 672 awards and 3,085 nominations. Apple SVP of Services Eddie Cue touts strong viewing from "F1: The Movie" as well as TV shows "Pluribus," "The Family Plan 2" and "A Charlie ... read more

Britain shut down junk-food ads for kids. In the U.S., cultural pressure is catching up, says Center for Science in the Public Interest exec. ... read more

AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses foresee that web referrals will ... read more

Now comes a financial "prediction" platform focused only on the entertainment business: Mogul. Billing on its site calls it "the first fantasy league for entertainment." ... read more

Google has formally unveiled a personalized advertising capability that will allow brands to provide exclusive offers to shoppers, Financial Times reports. In its announcement on Sunday, Google said its AI mode is powered by its ... read more

Meta has deleted around 550,000 accounts in Australia following the country’s enactment of a social-media ban for children under age 16. The ban, which went into effect in December, is being watched around the world, ... read more

In the new Amish-recruiting reality show "Suddenly Amish," six non-Amish trying to take up the Amish lifestyle are shocked to find out the Amish have no electricity. ... read more

Volvo Centum will debut in the Volvo EX60, coming in 2026, and will then be made available to millions of Volvo cars via over-the-air updates. ... read more

The app monitors the heart rates of divers in real time, analyzing heartrate changes, and quickly detecting danger signals. ... read more

Shopping across Google's platforms will soon roll out supported by the "Universal Commerce Protocol" standard, allowing Shopify merchants to sell directly in AI Mode in Google Search and the Gemini app. ... read more

Open standards and tools announced this week will solve problems in real-time through intuitive multimodal interactions across phone, mobile and the web in more than 40 languages. ... read more

While the official Grok app allows anyone to generate AI images for free, the Grok account issued a statement this week that it will no longer be generating and editing images on the platform for ... read more

While the official Grok app allows anyone to generate AI images for free, the Grok account issued a statement this week that it will no longer generate and edit images on the platform for non-paying ... read more

Hollywood's long-standing youth obsession (now reinforced by algorithms, AI-assisted development tools and risk-averse commissioning models) is increasingly out of step with what audiences actually want to watch. ... read more

Netflix and Goop Kitchen partnered on a "Hot Bianca" gluten-free white pizza to promote the debut of mystery series "His & Hers." ... read more

As an industry, we are still collectively looking the other way when billions of dollars in ad spend are effectively being set on fire. ... read more

The new law "restricts wide swaths of First Amendment activity -- including on many websites that have no conceivable connection to any of the alleged harms the Commonwealth purports to target," NetChoice argues. ... read more

Lyft for the first time has added interactivity and haptics technology in a new ad unit for its app. Haptics is technology that can create an experience of touch by applying forces, vibrations or motions. ... read more

Meta can now ask the 9th Circuit Court of Appeals to decide whether Facebook's terms of service require it to combat fraudulent ads. ... read more