Advertising Perspectives

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors under 18 from downloading apps without parental permission. ... read more

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB study finds the digital economy now makes up 18% of the ... read more

Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest's sole supply-side platform. ... read more

Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law that would require some platforms to verify users' ages and prohibit minors from creating social media accounts, without ... read more

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media. ... read more

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported. ... read more

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right? ... read more

Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years. ... read more

Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI. ... read more

Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon's DSP is a particular threat to the prospects of The Trade Desk. ... read more

A one-camera workplace comedy set in a DMV office, and a made-for-network TV spinoff of "Yellowstone'' are two of the new shows on tap for CBS next fall. ... read more

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce. ... read more

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce. ... read more

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter ... read more

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter ... read more

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding. ... read more

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding. ... read more

CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television screens. ... read more

"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members. ... read more

Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads. Reels Trending Ads are a new content targeting product designed to "deliver ... read more

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads. ... read more

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010. ... read more

Google's search business could change forever based on the outcome of an antitrust trial expected later this year. Tech partners are preparing to make other provisions in case the trial remedies pull the company apart. ... read more

Google's search business could change forever based on the outcome of an antitrust trial expected later this year. Tech partners are preparing to make other provisions in case the trial remedies pull the company apart. ... read more

Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams in Search, Chrome, and Android. One way is to detect scams and block results that can affect a ... read more

Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. ... read more

CNBC says WBD is close to making a decision in spinning off declining linear TV networks. Remaining businesses would include streaming platforms and the Warner Bros. film and TV studio. ... read more

The duo work solely on projects for Apple. ... read more

The role is new and comes as the company is seeking approval to acquire Interpublic and integrate the operations of the two companies. ... read more

Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions. ... read more

Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships. ... read more

Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4.4% to $2.371 trillion worldwide last year, according to PQ Media's latest forecast, released this morning. ... read more

Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectations in Q1, increasing revenue and user engagement by around 30% year-over-year. ... read more

Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person live music series. ... read more

"Neither Section 230's text nor its history provides immunity for suggesting that a person join a group of white supremacists," attorneys for Clementa Pinckney's family argue. ... read more

The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say this is key for the leverage needed in media deals with agencies. Advertising ... read more

Missouri's AG wants tech platforms to let users "choose their own content moderators rather than being forced to rely on the biased algorithms of monopolistic tech giants." ... read more

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to ... read more

Disney's global advertising inched up 1%, but domestic linear TV, ESPN and streaming advertising grew 12% - driven by additional college and NFL football programming. ... read more

Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes. ... read more

Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines. ... read more

Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multistep reasoning that also supports image generation. ... read more

Her remit is everything from upstream brand positioning to downstream go-to-market planning. ... read more

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years. ... read more

Lim will lead a team of 350+ staffers across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of media planning and investments across all channels and platforms. ... read more

Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they're good ... read more

When "The Conners" ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018. ... read more

For Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded TV sets. But there is more. ... read more

Park will join later this month from The Weather Company where she most recently served as vice president, advertising & enterprise data marketing. ... read more

Park will join later this month from The Weather Company where she most recently served as vice president, advertising & enterprise data marketing. ... read more

As hyperlocal app Fizz continues to grow, Media Daily News spoke with CEO Teddy Solomon to see how the company is approaching its ad business. ... read more

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. ... read more

The name is said to represent the "versatility" of the company, but more for a business-to-business marketing focus. Some 1,000 corporate names were considered in the process. ... read more

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users' ages, and prohibit teens under 18 from having social media accounts without parental permission. ... read more

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users' ages, and prohibit teens under 18 from having social media accounts without parental permission. ... read more

The legislation would make it a crime to harm or intimidate a working journalist. ... read more

Todd Snyder has agreed to pay nearly $350,000 to settle charges that it violated a California privacy law requiring website operators to allow consumers to opt out of the selling or sharing of their data. ... read more

TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by category with Pulse Core, a new iteration to its Pulse suite. ... read more

Is AI the solution to all consumer insight problems, or a semi-reliable "direct report" that can only take on a few basic tasks? Or is it a merchant in "snake oil" that should be approached ... read more

The current U.S.-Canadian relationship is akin to a messy divorce -- and we're the kids caught up in the consequences of that. ... read more

The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects. ... read more

Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business to address an illegal monopoly. ... read more

Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business to address an illegal monopoly. ... read more

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, creative and URLs to help ads serve up related to more relevant searches. The suite in Google ... read more

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, creative and URLs to help ads serve up related to more relevant searches. The suite in Google ... read more

"This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the reach of Hollywood content," says Morgan Stanley managing director/media analyst Ben ... read more

"This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the reach of Hollywood content," says Morgan Stanley managing director/media analyst Ben ... read more

System1's ad testing platform Test Your Ad measures consumers' emotional responses to forecast commercial impact. ... read more

The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don't like it. Say hello to a 100% tariff. ... read more

The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don't like it. Say hello to a 100% tariff. ... read more

Capabilities include live brand experiences, retail and shopper marketing, digital content and sponsorship activations. The firm has worked with clients such as Walmart, Unilever, Kimberly Clark and others. ... read more

The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50. ... read more

As next week's Upfronts draw near, the news of which shows will return next season and which ones will not has been trickling out for a number of weeks. ... read more

The new solution makes it easier to activate programmatic media, Comscore says. ... read more

In an effort to dispel brand concerns over their intellectual property being illegally stolen on its ecommerce platform, TikTok has released a report highlighting precautions the company has taken to protect brand IP and provide ... read more

Some of the biggest social media companies reported Q1 2025 earnings last week. MediaPost has compiled the highlights from each report, showcasing increased competition within a rapidly changing industry. ... read more

Google has confirmed a partnership with talent firm and production company Range Media Partners to launch an initiative driven by its Platforms & Devices team that includes Android. ... read more

Email carriers like Google should not be required to follow the same "common carrier" rules as the U.S. Postal Service, TechFreedom argues in a friend-of-the-court brief. ... read more

AI enables Google to infer much more about what consumers want through advances in natural language processing - with better understanding of user queries and relevance to ads served. But how much do these companies ... read more

The move by Google's DV360 follows other major video platforms' efforts around live sports including The Trade Desk, Yahoo DSP and others. ... read more

"Retailers, publishers, and advertisers cannot be expected to anticipate that engaging in common online advertising practices could trigger liability under a statute written before the internet existed," the IAB and National Retail Federation argue. ... read more

It's a wrecking ball aimed at a system Trump doesn't understand -- and likely resents. ... read more

She reports to US CEO Shelby Saville and fills the role previously held by Kim Einan who left earlier this year to join OMD USA in the same capacity. ... read more

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards. ... read more

What does Joe Biden want? That's the question that comes to mind as he prepares to appear on "The View" on Thursday. ... read more

National TV media spending to date for 'Thunderbolts' is at an average $18.6 million - with 3,380 airings totaling 1.8 billion impressions, ... read more

National TV media spending to date for 'Thunderbolts' is at an average $18.6 million - with 3,380 airings totaling 1.8 billion impressions, ... read more

This post contains sensitive content, which some may find offensive or disturbing. It's about the ad industry, journalism, democracy and the rule of law. Click "read now" if you want to see it. ... read more

The 9th Circuit rejected Meta users' attempt to immediately appeal a ruling that denied them class-action status in a lawsuit over alleged antitrust violations. ... read more

The 9th Circuit rejected Meta users' attempt to immediately appeal a ruling that denied them class-action status in a lawsuit over alleged antitrust violations. ... read more

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it wouldn't allow an ordinary person to identify someone. ... read more

Google said at the ad tech antitrust remedies hearing Friday that it will cooperate with rivals, but some industry execs feel that's not enough to curtail any future monopoly strategies. ... read more

The focus has been on live reads by on-air hosts, but produced spots deliver a clear and more refined reflection of brands/products. ... read more

Advertisers' need for agencies is transforming, evolving from reliance on execution to reliance on specialized expertise and strategic guidance. ... read more

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more accurate and secure conversion measurements for iOS campaigns. ... read more

A new Harris Poll finds nearly half say recent executive orders and policies have negatively affected their business's competitiveness. ... read more

In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement - "except to be able to read the results that we spit out." ... read more

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys yielded an average 62 cents in 2024. ... read more

Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, fight Trump's meritless lawsuit against CBS News. ... read more

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly. ... read more