Advertising Perspectives

Former Arkansas Governor Mike Huckabee has asked the 3rd Circuit Court of Appeals to revive his lawsuit against Meta Platforms over ads that wrongly used his name and image to sell CBD gummies. ... read more

Meta has announced the expansion of third-party verification for Threads - an effort o provide advertisers with more transparency around their in-feed placements. ... read more

Instagram is now providing parents with more control over their kids' use of in-app AI chatbots. ... read more

Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for Sponsored Search across desktop, mobile web, and mobile in-app devices for Display, Video and ... read more

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry Association and a group of students argue in ... read more

The UK's Competition and Markets Authority released Google today from its legally binding Privacy Sandbox commitments after the CMA concluded that competition concerns no longer applies. ... read more

DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads across Microsoft properties and publisher partners as well as Bing, Outlook and ... read more

Apple TV (rebranded recently from Apple TV+) and Peacock Premium or Peacock Premium+ will cost consumers $14.99 a month and $19.99 a month, respectively. The deal starts October 20th. ... read more

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship with sales, characterized ... read more

The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic ... read more

A possible Versant-WBD deal has no broadcast license issues to consider -- it's just about cable TV networks, not over-the-air TV stations. ... read more

A macabre graveyard of defunct educational kids' shows is a centerpiece of "The Simpsons Treehouse of Horror" annual Halloween special. ... read more

Continuing its effort to cut down on low-quality "AI slop" spam content, Pinterest has updated its "tuner" tool to help users limit the amount of AI-generated content they see on their Pinterest feeds. ... read more

The company said that clients would benefit from RealClear's audience, op-ed aggregation and polling capabilities. ... read more

Unless the Supreme Court intervenes, the new decision brings an end to a federal lawsuit by California Crane School, which alleged that Google's longstanding arrangement to serve as the default search engine for Apple's Safari ... read more

California resident Michael Salazar wants the Supreme Court to revive his claim that Paramount violated the Video Privacy Protection Act by allegedly sending his identifiable video-viewing information to Meta. ... read more

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers. CMO Bobby Jania said the platform has little resemblance to ExactTarget, the email-only platform acquired by Salesforce ... read more

X is planning to roll out a new profile display that will include more personal information about the individual user. ... read more

Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. ... read more

Fifty-two percent of Americans hadn't read a book in a year -- a stat perhaps pointing toward a scary future in a post-literate society. ... read more

Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like search project, has left the company for Meta Platforms. ... read more

Herschend operates more than 40 leading attractions across North America, including Dollywood Parks & Resorts, Silver Dollar City Parks & Resorts, Wild Adventures Theme Park & Safari Campground, Kennywood, and Adventure Aquarium. ... read more

John Krichefski previously served as CEO of GroupM (now WPP Media) EMEA. He is based in London. ... read more

Digital video recording device maker TiVo, which had been the go-to company for consumers in the early days of digital video recording, is leaving this part of their core business after 26 years. ... read more

Hy-Vee's "RedMedia" retail media ad network is part of the remit, the companies said, citing iProspect's Merkury identity platform as an integral part of the win. ... read more

"It felt like you were watching the first banner ad being served," quipped long-time digital ad native Adam Broitman, referring to AT&T's "You Will" media buy 31 years ago on HotWired.com. ... read more

According to the company, Brown will continue to contribute to the firm's "long-term vision" while management responsibilities will remain under the leadership of CEO Jamie Posnanski. ... read more

A new music-competition show from America's heartland may be the best reality talent contest since "American Idol" ushered in the modern era of such shows in 2002. ... read more

In remarks at today's DPAA conference, Beaubien noted a downside to autonomous vehicles. "What will people do in autonomous cars? Answer: look at their phones, not billboards." ... read more

Consumers have many worries about AI, Ping Identity reports. ... read more

Florida Attorney General James Uthmeier claims in a new lawsuit that Roku is violating a 2023 state privacy law by allegedly processing childrens' data without parental consent, and adults' and teens' sensitive data without their ... read more

Meta has expanded its partnership with semiconductor design company Arm, a competitor of GPU chip-manufacturer Nvidia. The deal shows Meta making a major investment in the global efficiency of its future AI systems. ... read more

YouTube aims to assist teens with concerns related to mental health on topics including depression, anxiety and ADHD. ... read more

Instagram has announced its teen accounts will now "be guided by PG-13 movie ratings by default," as the platform begins to implement stricter content settings and parental settings for teen users. ... read more

More than a third of U.S. consumers have canceled at least one streaming service in the past six months, Ipsos found. ... read more

"Cox made a deliberate and egregious decision to elevate its own profits over compliance with the law," Sony Music Entertainment and other companies argue in a brief filed Wednesday with the Supreme Court. ... read more

More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol launched today to standardize how AI agents ... read more

More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol launched today to standardize how AI agents ... read more

Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value. ... read more

And she's an actual Mint Mobile customer, made of flesh and blood, and not AI generated like the "actress" who has made headlines in recent weeks. ... read more

Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement from Google. Here's ... read more

Wintour says Weiss has the makings of a great leader. ... read more

OpenAI plans to roll out an age-gated ChatGPT for "erotica" in December to verified adult users, as part of the company's policy to "treat adult users like adults," the company's CEO Sam Altman wrote on ... read more

OpenAI plans to roll out an age-gated ChatGPT for "erotica" in December to verified adult users, as part of the company's policy to "treat adult users like adults," the company's CEO Sam Altman wrote on ... read more

Microsoft's first text-to-image generator designed and developed in-house marks a significant step for the company in developing its own proprietary AI models. Microsoft's image-generation models for products like Copilot and Bing Image Creator previously were ... read more

Microsoft's first text-to-image generator designed and developed in-house marks a significant step for the company in developing its own proprietary AI models. Microsoft's image-generation models for products like Copilot and Bing Image Creator previously were ... read more

Google, Meta Platforms and Apple are petitioning the 9th Circuit to immediately review a lower court decision that allowed gamblers who say they lost money on casino apps to proceed with a lawsuit. ... read more

The announcement takes agentic AI closer to mainstream America. ... read more

The firm is the second holdco to report Q3 earnings, following Publicis Groupe, which this morning said it grew 5.7% in the period. It also raised its full-year outlook. ... read more

California Governor Gavin Newsom this week signed a bill requiring social media platforms to display health warnings to teens. ... read more

Incomplete data systems hinder decision-making and waste marketing resources. ... read more

This week, financial investments from WPP Group, Google, Salesforce and others continue to flow toward AI. Gartner forecasts AI spending by companies will reach $1.5 trillion in 2025, and is expected to exceed $2 trillion ... read more

A reverence for "doing" can develop a toxic side when it becomes embedded in a society. ... read more

Media spend/value for streamers fell nearly 50% to $241.8 million, with declines in both airings and impressions. ... read more

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams. ... read more

The company reported organic growth of 5.7% for the period and raised its outlook for the year to between 5% and 5.5%. ... read more

Paramount says it will close down MTV channels across Europe - mostly music-oriented channels, according to a BBC report, including MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live in the UK, which ... read more

Swap the Hudson River for the Charles and you get "Boston Blue," CBS's new Friday night spinoff of "Blue Bloods." ... read more

Over the past three days, Spotify users have been posting on message boards across Reddit and Spotify's Community page to express their dismay at receiving ads for U.S. Immigration and Customs Enforcement recruitment. ... read more

As part of the acquisition, Both&Yes co-founders, Ken Frederick and Michael Lin, will join Huge as Executive Creative Directors. The Both&Yes brand is being retired. ... read more

Like any media brand - or pretty much any brand at all - a new study finds a strong correlation between media coverage and usage of the major AI chatbots. Spoiler alert: ChatGPT continues to ... read more

Slack has transformed its Slackbot tool into a new personalized AI assistant designed to help users create custom project plans from meeting transcripts, analyze reports and more. ... read more

Gavin Newsom on Monday signed a bill requiring operating systems providers and app stores to ask users their ages when creating accounts, and to tell app developers what age bracket users fall into. ... read more

John Sculley, former Apple CEO and creator of the Pepsi Challenge ad campaign, said today it's all about agentic AI and how it becomes the intelligence for workers. ... read more

Movies in 2024 contributed nearly 50% of streaming revenue - up from 27% in 2022, per Parrot Analytics. ... read more

Tasks include help with copy revisions, campaign ideation, email tone and even internal reporting. ... read more

"When the president removes executive officers, courts cannot reinstate them and authorize them to wield executive power against the president's will," the Trump administration argues to the Supreme Court. ... read more

One side fights for moral clarity, the other for clicks. Thus cruelty is currency and the truth scrolls past unnoticed. ... read more

OpenAI and Broadcom have formed a partnership to develop and use 10 gigawatts of custom AI chips and computing systems over four years. ... read more

A recent partnership between Perion and Albertsons Media Collective combined purchase-based audience targeting, personalized creative, and closed-loop measurement to drive attributable sales. ... read more

Conceptualized by Into Creative, the billboard kicks off a multimedia campaign which introduces a range of 100% biodegradable sandals from Chupps Footwear. ... read more

Analysts were expecting $40 million-$50 million for the sequel in the longtime franchise. Disney spent $17.45 million on national TV advertising, according to EDO Ad EnGage. ... read more

If today's post seems a little odd, it's probably because it is coming from just a tiny part of my brain. ... read more

The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than either could be on their own. ... read more

Set in a fictional office of the California Department of Motor Vehicles in Hollywood, "DMV" holds the distinction of being the only new sitcom on any broadcast network this fall. ... read more

Several brands have already bailed on the BHV Marais department store. Shein is moving into its "coveted" sixth floor. ... read more

Snapchat has announced it is developing a virtual 3D world where users can interact with each other's Bitmoji avatars and immerse themselves in the digital environment. ... read more

DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its March report regarding invalid traffic. ... read more

Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - at least for now, according to multiple reports. ... read more

Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - at least for now, according to multiple reports. ... read more

Josh Cellars wine and Hotel Lobby Candle partnered on a candle with "notes of lemon zest, ripe plum and soft florals." ... read more

YouTube is offering some previously banned creators the option to request a new channel and rebuild their presence on the platform. ... read more

Two financial professionals allege in a class-action complaint that their names and images were wrongly used in ads by scammers who perpetuated a pump-and-dump scheme. ... read more

OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to determine whether bias exists, ... read more

The consensus, according to AI-based assessments, is that control of the American media has moved markedly to the right. Unless you ask Grok, that is. ... read more

Service was quickly restored, but this is one of several incidents to hit this year. ... read more

"One should have a reasonable amount of skepticism around big media mergers - they don't have an amazing track record over time," said Netflix co-CEO Greg Peters, speaking at an industry event earlier this week. ... read more

The plumbing issues of 2018 haven't disappeared, but industry groups are now focusing more on the broader role of the ad biz. ... read more

The "strategic market status" designation for Google enables the UK's Competition and Markets Authority to enforce stricter requirements. ... read more

The "strategic market status" designation for Google enables the UK's Competition and Markets Authority to enforce stricter requirements. ... read more

As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu. ... read more

What if I told you there was a space in culture today that grew by an average of 15% every fourth quarter since 2015? And that turmoil, instability, and uncertainty don't weigh this space down, ... read more

CBS is the only one of the four broadcast networks to set up the beginning of their fall season in one week - four new shows and 11 returning shows in an eight-day period. ... read more

The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMvergence. ... read more

Fintech company Affirm, known for its "buy now pay later" model, now supports Google's Agent Payments Protocol, an open-source protocol developed to support agent-led payments across platforms. ... read more

Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers to play games on their smart TVs. ... read more

The law "imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates," TechNet, the Chamber of Progress and others told the 5th Circuit on Thursday. ... read more

Meta is rolling out Marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad placement across various formats. ... read more

Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad placement across various formats. ... read more

YouTube is making it easier to measure the impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand's channels on the platform. ... read more