- Redditors No Longer Able To Opt Out Of Personalized AdsIncluded in a host of new privacy, ads, and location settings, Reddit is no longer allowing its users to opt out of seeing personalized ads based on their in-app activity, while introducing new ad control ... read more
- TikTok Tests Centralized In-App Wallet Amidst Indonesia BacklashDespite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking platform that includes a currency ... read more
- Disney+ To Start Password-Sharing Crackdown Early, Before 2024Disney CEO Bob Iger had said crackdown would commence in 2024. ... read more
- Meta's New Chatbots Could Fuel 'Manipulative' Advertising, Lawmaker Warns"I strongly urge you to pause the release of any AI chatbots until Meta understands the effect that such products will have on young users," Senator Ed Markey said in a letter to Meta CEO ... read more
- YouTube Updates Controversial Topic Ad GuidelinesYouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine whether they wish to have products or services promoted alongside content ... read more
- AI Solution Auto-Generates CTV Creative From Brands' Social ContentThe Spaceback platform can now convert social content to programmatic-ready CTV ads, as well as video and digital display ads. ... read more
- Fox Cut Some Ad Rates For 2nd GOP DebateBut "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. ... read more
- Fox Cut Ad Rates For 2nd GOP DebateBut "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. ... read more
- ABC's 'Golden' Guy Turns Heads In Series PremiereThe 22 golden girls vying for the love of 71-year-old Gerry Turner on "The Golden Bachelor" each bring their own spin to the occasion. ... read more
- Streaming, Linear TV Scatter Pricing Still Weak, But Higher Volume: AnalystAlthough there are some signs that the ad business is recovering, Q4 "scatter" ad inventory for traditional and streaming TV continues to be "depressed." ... read more
- OMG Prevails In $600 Million Uber Media ReviewOMG's scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America. ... read more
- Meta Unveils Its First Gen AI Products, Real-Time Data Supported By Microsoft SearchMeta Platforms introduced the company's first generative AI products for consumers Wednesday - the same day media began reporting the executive overseeing Meta's efforts to develop chips for AI is leaving at the end of ... read more
- Meta Unveils Gen AI Products, Real-Time Data Supported By MicrosoftMeta Platforms introduced the company's first generative AI products for consumers Wednesday at the company's annual engineering conference, Meta Connect. ... read more
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. ... read more
- DPAA Opens London Office, Appoints Waldron To Lead EMEA OpsFounding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and Vistar Media. A UK Brand Board has also been appointed. ... read more
- Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable'As linear cable TV network business continues its slow decline, national TV ad revenues will fall 4.9% by the end of this year to $22.4 billion, according to S&P Global Market Intelligence. ... read more
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR TechnologyLG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to its ACR-driven infrastructure to hone targeting and measurement of impact on consumer spend. ... read more
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that you say, "I don't read 'Emu Today & Tomorrow' magazine." Well, keep reading today's column and find out why. ... read more
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies and match the message to the channel. ... read more
- The End of Ad-Free Streaming?Consumers do not like their content interrupted, so why do we keep interrupting them? Streamers have an entire ecosystem of monetization opportunities to explore. ... read more
- Snapchat Funnels Ad Campaign Tips Into New Desktop GameOn Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed at helping educate the platform's Agency partners on how to build effective Snapchat briefs and ad campaigns to "level up results for their clients ... read more
- Adobe... read more
- Adobe: What Drives Gen ZGen Z approaches generative AI with caution in the workplace. A study by Adobe found Gen Z is split on whether they are ready to embrace the technology in the workplace or walk away. Only ... read more
- Tech-Savvy Gen Z Reluctant To Use AIAn Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology. ... read more
- YouTube Changes Parameters For Specific Monetizable ContentYouTube is changing the parameters of what types of content creators are able to monetize on the platform, making it more profitable to post clips focused on abortion and adult sexual abuse, while restricting ad ... read more
- Consumers Decrease Streaming Services, Spending, But Increase View TimeAd-supported services' share of viewing rose 6%, and Tubi beat out Hulu as the most commonly used AVOD/FAST, per latest TiVo trends report. ... read more
- FTC Sues Amazon For Monopolizing Online 'Superstore' MarketAmazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. ... read more
- FTC, 17 States Sue Amazon For Monopolizing 'Superstore' MarketAmazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. ... read more
- YouTube To End Ad-Free 'Premium Lite' Subscription TierYouTube is ending its Premium Lite subscription tier on October 25. Users paying for the Premium Lite subscription tier will be forced to subscribe to the platform's Premium tier if they want to continue an ... read more
- CW Appoints Known As Media AORKnown has corralled quite a few entertainment clients in the last couple of years including AMC Networks, TelevisaUnivision and streaming services Disney+, Max, Discovery+ and others. ... read more
- Google To Migrate Podcast Listeners From Podcast App To YouTube MusicGoogle plans to shut down its podcast app in 2024. YouTube Music's podcast offerings will be expanding globally by the end of 2023, introducing users to discover and community features, as well as the ability ... read more
- Digital Vet Cory Treffiletti Named CMO Of AI-Powered Product Placement PlatformTreffiletti joins Rembrand, reuniting with teams he worked with at BlueKai, Oracle and Voicea. ... read more
- FCC Chair Proposes Restoring Open Internet RulesFCC chair Jessica Rosenworcel is moving forward with a push to restore the Obama-era open internet rules. ... read more
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022While August's 1.2% expansion was modest, it follow's July's 6.2% growth. ... read more
- Microsoft Advertising Network Goes RetailMicrosoft on Tuesday announced the creation of a new ad network for retailers in the U.S. wanting to quickly launch a retail media program. ... read more
- Hey Alli, I'm Still Waiting For Your AnswerTech-savvy PMG this morning became the latest in a long line of agencies launching their own bespoke generative AI chatbots. But so far, it's not talking. At least not to me. ... read more
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national TV occurrence data. iSpot.tv says this accreditation is the first of its kind ever to be approved by the MRC. ... read more
- Microsoft Goes Nuclear To Run Data CentersAs it looks to power its data centers running AI with nuclear energy, Microsoft is hiring a nuclear technology project manager. Much more energy is needed to run AI-related applications compared to search. ... read more
- Dentsu, Clients Back Expansion Of Gia Peppers-Hosted Program"More Than That with Gia Peppers" is expanding with a four-part limited broadcast TV series on Revolt, the black-owned multimedia company. ... read more
- Dreary, Violent Shows Set To Return As Writers' Strike EndsIn the wake of the news that the writers' strike is ending, my thoughts turned to what the TV writers actually write for the rest of us. ... read more
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023Ad fraud will leap 105%, from $84 billion in 2023 to $172 billion in 2028, the researcher projects. ... read more
- Favorite Streaming Show Canceled After 2 Seasons? Deal With It And Move OnTypically, scores of new linear TV shows each season barely make it through their first season before getting the axe. ... read more
- SAG-AFTRA Votes To Authorize Strike Against Video-Game ProducersSAG-AFTRA has voted overwhelmingly to authorize a strike against ten major video-game companies. Union officials say many of the same issues actors are focused on for that strike -- higher wages and AI -- are ... read more
- Ad Groups Join To Define MFA Sites: Basically, They're SchlockOne of the trade associations -- the 4A's -- goes a step further, defining MFAs as "made-for-arbitrage." ... read more
- Anti-Vax, Hate And Rock & Roll: Why SPIN's Guccione Comes To Their DefenseIn the wake of Jann Wenner's ouster from the Rock & Roll Hall of Fame board, a surprising source came to his defense: long-time rival Bob Guccione Jr. In the following Q&A he explains why ... read more
- Voice Cloning Tech Deployed For Literacy CampaignProLiteracy has applied the technology to assist low-literacy parents to improve reading and writing skills and has enlisted Droga5 to create a campaign demonstrating one family's experience. ... read more
- Reddit Redesigns 'Gold' System, Offers Creators USD For Internet PointsAs part of its new contributor program, Reddit is pledging to award its users actual money for their "karma" and "gold" internet points, and also announced it will replace its previous Reddit Gold system with ... read more
- OpenAI Says ChatGPT Can Now See, Hear, And SpeakSpeech, voice, and vision features announced by OpenAI Monday in its ChatGPT move the technology to a conversational interface that ad agencies and companies can build into their own platforms. ... read more
- Zenith Taps Magna's Finnerty As Chief Investment OfficerThe Publicis Media unit also named UM's Maura McCartan head of the Hulu account, and L'Oreal's Ben Watson head of commerce. ... read more
- Spotify Pilots Tool That Translates Podcasts Into Other LanguagesThe feature uses OpenAI's new voice generation technology, Spotify says. ... read more
- The State Of The Media Planning & Buying Union (Um, What Union?)If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think about framing something similar for media services. ... read more
- Microsoft Advertising Powers Sponsored Links In Snap My AI ChatbotSnap inked a deal to integrate with Microsoft's Chat Ads API to serve relevant Sponsored Links in its My AI chatbot. The companies announced the news Monday. ... read more
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon become common. The Brandtech Group is working on a generative AI tool that moves the ad industry more toward conversational media. ... read more
- Murdoch Hits The Road: What's Gone – What Remains? Turn The WheelWhat is actually left for Fox News Channel, Fox News Media, and Fox Television Network? Right now many would say much of the same, especially under his son Lachlan Murdoch, executive chairman of Fox Corp. ... read more
- WFA Finds Media Taking A Backseat In Setting AI StrategyThe vast majority of marketers are focused on AI's role in content, creativity, and customer experience, not media. ... read more
- Hollywood Writers, Producers Reach Tentative DealHollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strike. In a memo to its members on Sunday night, the Writers Guild of America negotiating ... read more
- Unscripted Shows Are Order Of The Day As Fall Season Starts MondayThanks to the writers' and actors' strikes, network TV will start a new fall season this week with lineups that seem more like midseason and summer slates than fall schedules. ... read more
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it. ... read more
- Uber Supports Ukraine And Its Drivers In New Campaign"Keep Ukraine Moving," includes two massive billboards in Times Square that share the stories of Ukrainian drivers who support the war effort. ... read more
- Rumble, Volokh Conspiracy Urge Court To Uphold Block On NY Hate Speech LawA New York law requiring social-media platforms to accept complaints about offensive speech and disclose how they are handled violates the First Amendment, critics tell the 2nd Circuit Court of Appeals. ... read more
- Fourthwall Rolls Out Multi-Currency Support For Creators' E-Commerce ShopsPurchasers can now see product pricing in their local currency and be able to toggle between different currencies. ... read more
- Snapchat+ Adds 1 Million Paying Subscribers In Three MonthsTotal number of paying members is now five million, midway to CEO Evan Spiegel's expected medium-term goal. ... read more
- CMO Council Data Shows Concerns Of Economy, CFO CollaborationOnly 10% of marketing leaders strongly believe their marketing investments position them to emerge from economic turmoil ahead of the competition. ... read more
- Microsoft Gives Publishers Control Of Content Served In AI-Based ChatPublishers are uncomfortable with chat features that use artificial intelligence (AI) when they cannot control the use of the site's content, so Microsoft created an option that lets them limit what is served in chat ... read more
- Facial-Recognition Company Clearview Settles Privacy Class-ActionIf approved by the court, the settlement will resolve allegations that Clearview violated a biometric privacy law in Illinois, as well as laws in California, New York and Virginia. ... read more
- Culture And Race Need A Conscious UncouplingAs we work our way through the Year of the Rabbit, let's hop forward and get uncomfortable with the marriage of culture and race, and the terms "multicultural" and "general market." ... read more
- The Surprising Emotion At The Heart Of Great AdsAll the greatest ads are surprising. They can be surprisingly dramatic, fun, or touching. Without the surprise, none of the other emotions land. ... read more
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and self-attributing networks. ... read more
- Wunderman Thompson Reveals New AI-Driven Ad Testing ToolThe testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to brand content through real-world environments, via PCs and phones. ... read more
- Local TV To Grow 11% To $23.8B In 2024: BIA ForecastLocal broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an expected $19 ... read more
- Team One's Legacy Lab Seeks Talented Change Agents For ScholarshipThe award is designed to recognize African American students who strive to "revolutionize an industry, change social norms and bring change to their communities for generation to come." ... read more
- Horizon Taps MMB's Lukas As SVP-Human IntelligenceLukas, who joins from MMB, where he was head of strategy, has held a variety of agency, speaking and writing roles since starting out as an account planner at Chiat/Day in 1991. ... read more
- He Isn't Dead, YetThe most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. ... read more
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch GamesPoll of 3,200 fans finds higher rates of piracy among fans of certain teams and those who live in certain states. ... read more
- Allen Media's Local Now Adds 19 NBCU FAST ChannelsThe FAST platform now offers more than 500 free channels across the U.S. ... read more
- NBCU Strikes $1.4B Deal To Bring 'Friday Night Smackdown' Back To USA"Friday Night Smackdown" will return to USA Network next year from Fox as part of a reported five-year, $1.4 billion deal between TKO Holdings Group and NBCU. ... read more
- Amazon To Introduce Ads To Prime Video, Charge For Ad-Free ServiceThe video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime members. ... read more
- End Of An Era As Murdoch Hands Reins To SonThe very fact that Murdoch waited until age 92 to turn over the reins to his son is as good a symbol as any of the man's tenacity. ... read more
- Millennials, Social, Streaming Will Drive Holiday Spending: SurveyThirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones. ... read more
- A Tale Of Two Presidential Merch CampaignsIf the presidential election campaign plays out anything like the presidential merch campaign, incumbent Joe Biden is winning. Dark Brandon too. ... read more
- TikTok Tests In-App Google Search Results CapabilityTikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search ... read more
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For NowThe statement doesn't break any new news, but is the MRC's official sum-up on what transpired and where things stand. ... read more
- Lincoln Gets New Top MarketerHeidi Shaffer replaces Michael Sprague, who left the automaker several months ago to "pursue something more entrepreneurial," he tells "Marketing Daily." ... read more
- Is It Time For A Media-Buying Bill Of Rights?Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved in the cross-platform TV marketplace this week during one of Simulmedia's ... read more
- Facebook Allows Users To Make Additional Personal ProfilesFor the first time, Facebook is making it possible for users to create multiple personal profiles so they can showcase various parts of themselves in separate forms, because "sometimes separate is simpler." ... read more
- Virginia-Led Coalition Urges Judge To Uphold Montana TikTok BanA ban on TikTok will "protect Montanans' privacy from a foreign power and their health from a potentially dangerous product," 18 states say in a friend-of-the-court brief. ... read more
- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'"Consumers do not have the time to read hundreds of pages of dense privacy policies, and it should not be their burden to do so," FTC consumer protection chief Samuel Levine said Thursday. ... read more
- Serviceplan Wins Global Marketing Account For LufthansaLufthansa has worked with Accenture Song for the last dozen years. The switch, which follows a formal review, officially takes effect in January. ... read more
- This Is What An Advanced Attribution Model Looks Like"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday. ... read more
- How You Can Help Ukraine Win The Information WarAmong the ways to help: Ukraine entrepreneurs need funding, mentorship and business development support. ... read more
- GroupM's Wavemaker Takes H1 Global New Biz CrownThat's according to agency research firm COMvergence, which released its analysis of media agency reviews during the six months of 2023. ... read more
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For AdsMicrosoft Advertising has announced the addition of Copilot to its ad platform, and a conversational experience to help brands and agencies create ads based on data and generative AI. ... read more
- YouTube To Introduce Gen AI-Based Dream Screen Next YearYouTube will provide a variety of tools for creators, agencies, and brands, from GAI-generated backgrounds for Shorts to finding the ideal music for the right price to run with a video. It is also in ... read more
- Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil FuelsThe award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts to promote fossil fuel companies and their activities. ... read more
- ChatIPG: Mediabrands Reboots Tech, Data Stack Under A Global Kinesso BrandIPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Reprise, Matterkind and Kinesso -- into a single rebooted Kinesso that will operate as the invisible back-end developing ... read more
- Rupert Murdoch Steps Down As Chairman Of Fox, News CorpBut the 92-year-old vows to stay closely involved as chairman emeritus of both companies. ... read more
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their inventory and advertisers to access it directly. ... read more
- New Fall TV Season Getting Off To 'Irrational' StartA new NBC drama about a law-enforcement psychologist earns the title of first new network show of the traditional fall TV season. ... read more
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But will it work? ... read more
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world gets ready to pivot on its access in just a few months," said Caitlin Borgman, ID5 chief commercial officer. The partnership relies on support ... read more