Advertising Perspectives

LinkedIn has announced a new premium on-platform subscription hub designed to provide SMBs with perks and tools specific to their needs when seeking clients, proving credibility, hiring new employees and more. ... read more

Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times." ... read more

A federal appeals court on Friday upheld Oracle's $115 million settlement of a class-action privacy lawsuit over the alleged collection and sale of web users' data. ... read more

The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues to a federal appellate court. ... read more

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool. ... read more

"Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers," notes Founder-CEO George Popstefanov. ... read more

CBS News is considering new headcount reductions that could total at least 15% of current staff, Variety reports. The move would occur as Bari Weiss, editor in chief, attempts to refocus the news division on streaming video ... read more

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million. ... read more

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. ... read more

Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on U.S. public television. ... read more

Salad chain Sweetgreen has named Wpromote as its paid media agency of record, Marketing Dive reports. The brand recently hired Zipporah Allen as chief commercial officer. Allen, who worked with Wpromote while at Strava, seeks ... read more

Pinterest is forecasting lower-than-expected Q1 revenue as it faces competition from TikTok and Meta, and its shares have fallen, Reuters reports. The company is working on AI strategies to attract advertisers, and hopes to ... read more

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and ... read more

Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million. ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of ... read more

Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. ... read more

As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. ... read more

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's terms of service or the ... read more

Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help the city gear up and keep track of the action. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

Rating information, crucial for brand safety, is often missing from FAST programming. ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026. ... read more

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. ... read more

"BV [bacterial vaginosis] ruined sex for me and made me so scared to have sex with my boyfriend," said Happy V's founder in the video. ... read more

The audiences are created based on historical results from anonymized health records -- pre-diagnosis, diagnoses, prescription fills, procedures and more. ... read more

The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. ... read more

Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ... read more

The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide a starting point for buyers and sellers transacting in digital marketplaces. ... read more

A proposed Colorado bill would force social media and dating sites to comply with judicial warrants. The bipartisan bill would give these sites eight hours to confirm receipt of a judicial warrant, and 72 hours ... read more

Ryan Media, a subsidiary of OneRyan Global LLC, is acquiring the media properties of KBest Media. These include the stations KBST-FM, KBTS and KBST. Also part of the deal is translator K280GW at 103.9 FM, ... read more

The future doesn't belong to the loudest brand or the cleverest algorithm. It belongs to the companies and creators who can grow without poisoning the ecosystem they depend on. ... read more

Ben Levisohn has been named as editor in chief of Barrons, Intellectia reports. Levisohn has been with Barrons, which is enjoying strong investor interest as the markets rise, for 15 years, previously serving as managing editor. He ... read more

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels. ... read more

The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. ... read more

A Utah state Senate bill introduced on Tuesday would impose a 4.7% sales tax on online ad revenue generated by tech giants like Facebook and Google, the Deseret News reports. Modeled after similar legislation in ... read more

In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision. ... read more

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S. ... read more

Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company's list in 2026 as Anthropic and OpenAI attempt to balance revenue gains against credibility and safety. ... read more

There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all still talking about it today. ... read more

But many use at least one legacy channel - local TV news, Medill reports. ... read more

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat's content as well as its allegedly addictive design features. ... read more

TikTok's U.S. "Local Feeds" is a discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. It is identical ... read more

TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. ... read more

Allowing "The Washington Post" to have its journalistic approach influenced by "the data" as presented is dangerous. ... read more

Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main feed by typing in what types of content they want to see more or less of. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

For millions, the tone of Bad Bunny's Super Bowl halftime show was off-key and not exactly "all" American. ... read more

As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset. ... read more

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require ... read more

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served at Spark Foundry and GroupM, prior to OMD. ... read more

"We're focused on improving workflows that slow down our customers," explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital multi-metric. ... read more

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. ... read more

Journalists warned lawmakers this week about the rapid disappearance of community-based journalism, speaking during an advocacy day sponsored by the Hispanic Technology & Telecommunications Partnership (HTTP). JudeAnne Heath, the executive director of HTTP, said, “This advocacy ... read more

Amazon has been alerting publishing executives that it plans to launch a marketplace where they can license their content directly to AI companies, TechCrunch reports. Amazon reportedly circulated slides on the proposed marketplace, but did ... read more

C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago and Orlando, FL. ... read more

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. ... read more

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year. ... read more

Fox News Media plans to add a daily 90-second news brief on Monday, Feb. 23, anchored by Bill Melugin. Airing at 5:58 p.m., The Fox News Report will deliver headlines on breaking news, politics, sports ... read more

NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the second quarter when it pulled in 137.8 million viewers. ... read more

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen ads" are a new ad format Twitch believes will "make ads ... read more

The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Association argues in a request to enjoin enforcement. ... read more

A Kentucky school district can attempt to convince a jury that YouTube, TikTok, Meta and Snapchat harmed students' mental health, a federal judge ruled Monday. ... read more

Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviting users to interact with the history and styles of the ... read more

Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them. ... read more

An incurious brain is one that is stagnant and inflexible. The more curious we are, the better tied we are to reality. ... read more

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. ... read more

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. ... read more

The remit spans integrated strategy, media buying and execution, creative development, measurement and more. ... read more

Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. ... read more

The renewed agreement covers markets including UK, Sweden, Denmark and the Netherlands. ... read more

Performance TV is now the top channel for advertising investment, according to tvScientific’s 2026 State of Performance TV Report. Advertising on streaming channels now accounts for 24% of total media spend as budgets shift from YouTube, Meta, ... read more

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller. ... read more

The spectacle of former sitcom greats co-starring with Ben Affleck in a "Good Will Hunting" spoof was the TV Blog's favorite Super Bowl commercial. ... read more

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports. ... read more

Western media outlets were accused of cheerleading or propaganda in covering the Ukraine war. But the problem was not that journalists were biased. “It was that journalism could not keep pace with the war’s informational ... read more

Microsoft has for the first time revealed how many clients are paying for Copilot, its artificial intelligence chatbot and assistant. Microsoft 365 Copilot has 15 million paid Copilot seats, showing growth of160% year over year, ... read more

The r/eal reviews campaign hints at how the Unilever brand is rethinking trust in beauty marketing. ... read more

A Meta spokesperson has informed "Business Insider" that the company is currently building "an internal prototype of a new stand-alone app for sending disappearing photos," per the article. ... read more

New and existing Discord users will be automatically delivered a "teen-appropriate experience by default" starting in March. In order to be confirmed as an adult, users must complete an age-verification process. ... read more

While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac's Formula 1 team is contending with a lawsuit. ... read more

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the United States. ... read more

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the United States. The ads also have drawn interest from another ... read more

Reports say that Lewis was showing up at Super Bowl festivities after hundreds were laid off at the "Post." ... read more

"The public interest favors a stay because non-parties have an interest in what happens to their search queries," Google argues. ... read more

"The First Amendment guarantees the people the right to record, report, discuss, and criticize the actions of our government -- including the deployment of federal agents in their communities," Rep. Jamie Raskin tells Attorney General ... read more

Alphabet, Google's parent, is looking for ways to raise about $15 billion from a U.S. high-grade dollar bond sale that will fund artificial intelligence investments. ... read more

President Trump appeared to reverse his opinion about the deal, saying "there will be more competition" for TV news. ... read more

Substack profits from allowing antisemitic newsletters to publish on its platform, The Guardian charges. One such product is  NatSocToday, which published a recent post stating that the Jewish race was responsible for World War II, and that Adolf Hitler ... read more

The Longmont News Network, a platform based in Longmont, Colorado, increased its frequency, but the AI-generated content has included “fabricated information, misspelled names, and AI-generated images that some residents mistook for real photographs,” writes the ... read more

Media experts with old values, judgment and tools and U.S. legislation and rules are trying to manage technology never envisioned - a theme circulating through the advertising industry as AI technology kicks in to take ... read more

It was the kookiest TV show concept of last spring's Upfronts and now, "The Miniature Wife" has a premiere date. ... read more

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services. ... read more