Advertising Perspectives

In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlook consensus up significantly for 2021 and 2022. ... read more

The kind that may not necessarily go down the elevator at night. Or even up it in the morning. ... read more

Who among our present-day media titans shall we place alongside the media moguls of yesteryear -- among them, William Randolph Hearst? ... read more

IAC seeks to expand its online publishing business with the deal. ... read more

Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items required to make the dish in a shopping cart, and purchase ... read more

Using the hashtag #AnimalsDoWhat, the National Council of SPCAs encourages people to focus on all the amazing ways animals make the world a better place. ... read more

The hands-free Alexa skill makes it easy for customers to get help from OnStar's emergency-certified advisors when they need it. ... read more

The first-ever campaign from Twitter's developer platform team hopes to help people understand the impact of extreme weather events. ... read more

For the third time, a federal appellate panel sided with Vimeo in a lawsuit brought by "former homosexual" James Domen over the online video company's decision to remove his videos. ... read more

83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly. ... read more

Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index and rank videos on TikTok and Instagram, respectively, in search results, according to three people briefed about the ... read more

Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. ... read more

The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive. ... read more

FTC Chair Lina Khan suggested this week that she plans to devote more resources to the "root causes" of unlawful activity than to prosecuting small-time violators on a whack-a-mole basis. ... read more

WPP issued a statement noting violations occurred during the Sorrell administration and that new compliance measures have been put in place. ... read more

With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may be cracks in the hegemony. ... read more

Agencies keep prioritizing the work when it's the "intensity of trust" that determines whether they get and keep clients, AAR Partners President Lisa Colantuono told a group of independent agency owners this week. ... read more

Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." ... read more

Live plus same-day time-shifted and CBS is tops. Seven-day ratings are yet to come. But the bottom line: How do advertisers feel? ... read more

It is difficult to maintain a level of quality for 33 seasons, but the "Simpsons" creative process is aided by the fact that it is animated. ... read more

Google is hoping to persuade the European Commission to engage in talks to settle a probe into alleged anticompetitive data practices in its digital advertising business, reports Reuters. ... read more

The social network's content distribution guidelines say it demotes clickbait links, engagement bait, low-quality comments, sensationalist health claims and untrusted news publishers. ... read more

Honda plans to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022. ... read more

The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday. ... read more

"Green Market Report" is headed by a former Wall Street executive. It claims 150,000 page views per month. ... read more

If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad ... read more

The transfer date on the sale is now set for Sept. 30. Dentsu has negotiated an 11-year lease to remain in the building, which also takes effect at that time. ... read more

From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a 63% average increase in unique visitors per month. ... read more

Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K won the creative account in 2015, adding media in 2018. ... read more

Netflix has previously offered free trials and limited content in various international markets as a sampling method to drive conversions to its paid plans, but the mobile-only plan is a new variation. ... read more

Scores of lesser-profile premium streaming services are hoping they can make up ground -- perhaps as niche services. That may leave cablers in a precarious position. ... read more

"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" ... read more

"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" ... read more

Mike Schroepfer will transition to a part-time role, succeeded as CTO by Facebook's current hardware chief, Andrew "Boz" Bosworth. ... read more

Somewhere on some TV channel in the U.S. or abroad right now, an episode of one of the "Law & Order" shows is almost certainly on TV. ... read more

Publishers face growing competition from retailers like Amazon, Walmart and Target that sell digital ad space. ... read more

The 4K WiFi 6 device is available now for Sky Q customers in Italy and Germany, and beginning rollout for Xfinity Flex customers in the U.S. ... read more

Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- how long the video messages will "live" -- are the focus. ... read more

Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the distinction between on-premises and off-premises digital billboards runs afoul of the ... read more

The new facility consolidates 35 agencies and 2,000 staffers previously at nine sites into a single renovated facility in the San Cristoforo district. ... read more

Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it ... read more

Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it ... read more

Helen Price replaces Keith Tiley who will be retiring at the end of the year. The agency also appointed Shipra Roy to serve as Chief Global People, Inclusion and Culture Officer. ... read more

Google will now offer users of its products more information about their ad experience with specific company products -- including new advertiser pages. ... read more

The law "will prohibit platforms from taking action to protect themselves, their users, advertisers, and the public more generally from harmful and objectionable matter," NetChoice and the Computer & Communications Industry Association say in a ... read more

NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. ... read more

The self-service option complements the company's managed services ad business, allowing small and medium-sized businesses to run native ads across its network, says Per Wetterdal, EVP commercial, Opera. ... read more

The expansion of the U.S. ad economy slowed to 17.% in August, the weakest growth in half a year, due to tougher comparisons with August 2020, which was the first month last year to show ... read more

Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly ... read more

I don't like the emotional impact of social media. It is addictive. It perpetuates a false state of contentment, ... read more

CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York Times. Facebook denies it has changed its approach. ... read more

The second day of the ARF conference, opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- and other advertising concerns -- with a call-to-action for constructive disruption. ... read more

ABC's African-American "Wonder Years" is a nostalgic series like the original, except that the new one tackles the issue of race relations. ... read more

Pill Club is fierce in its commitment to treating birth control as a healthcare choice, not a political football. ... read more

The channel features a TikTok-native interior design content intended to resonate with the Gen Z audience. ... read more

Democratic Sen. Richard Blumenthal on Tuesday expressed optimism that he and Republican Sen. Jerry Moran of Kansas will be able to move forward with efforts to craft a bipartisan privacy bill. ... read more

The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first time ever, the "Times" will advertise ... read more

The board thanked the Wall Street Journal and other journalists for shedding "greater light" on Facebook's inconsistent decision processes. ... read more

Zeus Prime will allow brands and agencies to quickly buy and place ads on top publishing sites, the paper says. ... read more

That's according to agency tracker COMvergence, which is out with a new "Business Barometer" report detailing media agency new business activity for the first six months of the year. ... read more

"Consumer privacy has become a consumer crisis," nine Senate Democrats say in a letter sent to FTC Chair Lina Khan. "We believe that a national standard for data privacy and security is urgently needed to ... read more

The very same technology that enables willful ignorance has made more information available than ever before. ... read more

Attention measurement and metrics stole the show during the first day of the ARF's annual Audience x Science Conference along with the whole topic of streaming and video measurement consumption across devices. ... read more

Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitter, Instagram, TikTok, Reddit, LinkedIn, Snapchat, ... read more

As the ongoing debate between customer retention and acquisition continues, one thing is for certain: managing the entire "customer lifecycle" is arguably one of the most important aspect of marketing today. ... read more

"Our Kind of People" is a prime-time soap about super-rich African-Americans living in a black enclave on Martha's Vineyard. ... read more

Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable channels. ... read more

Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement. ... read more

Provisions in the newly signed contract include just cause termination, clarification of working hours and leave policies, salary minimums, and guaranteed annual raises. ... read more

A federal judge in California threw out claims by photographers who alleged Instagram's embedding tool enabled outside publishers to infringe copyright. ... read more

If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. ... read more

It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. ... read more

MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' Sharing the more positive consequences of taking the vaccine, along with ... read more

The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and its audit process. ... read more

It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share allocation of those media, but a new analysis from BMO ... read more

Interpublic agency Huge has appointed Lisa De Bonis Global Chief Experience Officer. She's tasked with overseeing the delivery of unified brand experiences for the agency's clients and reports to Matt Baxter who joined the agency ... read more

The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks. This, of course, hasn't really been true for ... read more

The ANA will oversee the #EngageResponsibly campaign breaking later this year. ... read more

"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers? "I'm destroying you." ... read more

What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year, fewest newbies in over a decade. ... read more

Netflix's "The Crown" and "The Queen's Gambit" each won 11 honors."Mare of Eastown" and "Hacks" were big winners for HBO/HBO Max. ... read more

"Ordinary Joe" seems to try extra hard in the very first episode to establish itself as NBC's tearjerking successor to "This Is Us." ... read more

"Shang-Chi" pulled in $21.7 million in box-office results in its third week, with Disney spending an estimated $1.2 million in national TV advertising. ... read more

Content moderation efforts by Twitter and Facebook -- including Facebook's fact-checking of posts about Vice President Kamala Harris -- did not violate federal election law. ... read more

Mozilla began running an experiment in early September, testing Microsoft's Bing as the default search engine for Firefox. The company already has a deal with Google, but it's set to expire in 2023. ... read more

Triton Digital, which was acquired by audio media giant iHeartMedia in early 2021, said the open audience exchange will launch in the first quarter of 2022. ... read more

TikTok is struggling with misinformation. The platform removed nearly 350,000 videos with misinformation about the U.S. 2020 presidential election, and more than 50,000 videos about false COVID-19 information. ... read more

We are no longer seeing the slow evolution of video content; we are living in the first phase of the post-evolution. ... read more

The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according ... read more

The new fall Fox series "The Big Leap" is a scripted TV drama about an unscripted reality-competition dance show. ... read more

DoorDash challenged law requiring deliverers to divulge customer's name, phone number, email, delivery address, and contents of their order. ... read more

Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season. ... read more

Young viewers 18-34 choose Netflix 31% of the time after turning the TV. Good news for the five next-biggest streaming platforms and competitors of Netflix is that their share is growing -- now at 24%. ... read more

Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known as the "abortion pill." ... read more

The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. ... read more

Controlling media planning allows agencies to build communication strategy as well as advertising campaigns. ... read more

A federal judge on Wednesday prohibited Locast from resuming its service, which transmitted television programs over the internet. ... read more

Opinion-free, 24/7 news platform will reach 90% of U.S. television homes, owner E.W. Scripps says. ... read more

LG Ads notes a 12% decline in viewing for award shows on streaming platforms in 2021 versus a year ago. ... read more

A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a conversation is most likely to take place. ... read more