Advertising Perspectives

In one scene of the new Dubai "Real Housewives," the women will be seen dining on a mountainside overlooking a valley of 1,000 camels. ... read more

The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend. ... read more

Twitter, Facebook and YouTube blocked Donald Trump's account in early January of 2021, shortly after his supporters rioted in an attempt to prevent the Senate from confirming Joe Biden's presidential victory. Ever since, Twitter has ... read more

For a new ad-supported option, Netflix could hit levels near Hulu's -- with ad revenue per subscriber of about $13.30/month from a possible 19 million U.S. subscribers, according to Ampere Analysis. ... read more

The two newsrooms will collaborate on stories, special reports and programming. ... read more

The tracking is allowed by an agreement between the firms, but does not include personal identifiers or profiles, Bleeping Computer reports. ... read more

For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission. ... read more

Business outcomes such as revenue are the most popular measures of ecommerce success. ... read more

The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about. ... read more

The appointment follows two year of project work for the client including audience research and data strategy, the development of data infrastructure, and an intelligence platform now used by the entire organization. ... read more

Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." ... read more

Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." ... read more

The UK's competition watchdog announced another investigation into Google for potential antitrust abuses around advertising technology. ... read more

Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. ... read more

The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. ... read more

The partnership enables Hootsuite customers to schedule and publish content directly within the Hootsuite platform, along with moderating and engaging with customers via TikTok's comments section in real-time, and gaining insights on post performance and ... read more

Brian Clayton joins Omnicom from Conduent, a former Xerox company, where he was Associate General Counsel and Chief Privacy Officer. ... read more

One clickable format generates a promotional followup email, while the other allows the viewer to have specific ad and product preferences. ... read more

No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise via the traditional TV upfront market. ... read more

No reason whatsoever exists for the new CW series "Tom Swift" to be named for the inventive hero of a 100-year-old book series for boys. ... read more

The removal of New York's last public phone booths focused on their nostalgic appeal and pop culture references, but it's really about evolving media business models. ... read more

Twitter agreed to pay $150 million to settle allegations that it misled users by asking for their phone numbers and email addresses for security purposes, then drawing on the data for ad targeting. ... read more

The implications for publishers vary by their business models and revenue mix, including subscriptions and ad sales. ... read more

The OAAA today will release a method to capture mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other forms ... read more

At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion. MediaRadar found crypto ad spend skyrocketed in February as four major crypto brands ... read more

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. ... read more

Annual billings on the account are estimated at $475 million. Audible is headquartered in Newark, NJ and operates in 10 markets: US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia. ... read more

Thanks to Apple and its one-two punch, the future is bleak for most tracking of consumer data in advertising. ... read more

At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. ... read more

Pepsi is giving up its half-time musical sponsorship, but remains an NFL sponsor of the game under a new long-term deal. Reports say Pepsi's previous ten-year overall NFL deal -- which included the Super Bowl ... read more

I can't help wondering if media coverage plays a role in desensitizing American sentiment about gun control, because in the end, we just throw up our hands and say, "What are we doing here?" ... read more

Study also underlines the benefits of bundling services, content to increase engagement, retention. ... read more

Most virtual pay TV providers now offer "unlimited" DVR options that allow for unlimited storage and the ability to fast-forward through commercials. ... read more

The "TV Blog" revisits the reviews published here that greeted the premieres of this year's cancelled shows not so long ago. ... read more

Research suggests traditional media channels outperform digital channels in terms of reach, attention, and engagement relative to costs, 'Harvard Business Review' said. ... read more

Meta will be adding new information to its Ad Library on ad-targeting choices for social-issue, electoral, and political ads. ... read more

A report from Coindesk this week found that crypto funds shrank to their lowest level since the summer of 2021. ... read more

The company plans to do most creative advertising in-house while retaining Publicis Groupe's Spark Foundry for media duties. ... read more

Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their gender, including how ... read more

"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a letter sent Tuesday to CEO Sundar Pichai. ... read more

Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson ... read more

Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson ... read more

Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality to shopping ads in search, and signups for loyalty customers. ... read more

A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter ... read more

A federal appeals court has blocked the bulk of a Florida law that sweepingly restricts large social media companies' ability to moderate content. ... read more

Walt Disney's ESPN has sold out all its ad inventory in its upcoming original series about New York Yankee great Derek Jeter, "The Captain." ... read more

For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as well as analysts like me), the upfront season has placed ... read more

"The macroeconomic environment has deteriorated further and faster than anticipated," Snap CEO Evan Spiegel warned Monday in a Securities & Exchange Commission filing. ... read more

I fear the death of sarcasm is nigh. That would be a shame, since sarcasm can be a useful way to examine hot-button issues more objectively. ... read more

Estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. ... read more

In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-market solutions for clients. Separately, Publicis confirmed that Samantha Levine Archer, also formerly of Omnicom Media Group, joins ... read more

The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. ... read more

The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. ... read more

The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. ... read more

Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year -- are poured ... read more

George Carlin's American Dream" represents a rare, in-depth look at Carlin's world, both public and private. ... read more

Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign for Converse called "Create Next." ... read more

Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner. ... read more

On the negative side, GDPR has made big and powerful companies even bigger and more powerful. ... read more

McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of consumers reported feeling frustrated when companies don't provide those interactions. ... read more

Apple's move into VR isn't just a question of if the tech is ready, it's also if the market is ready. ... read more

NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it at its Marketing Live conference Tuesday. Where does that leave Microsoft ... read more

Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. ... read more

If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first one to come to mind. ... read more

On "The Great American Tag Sale With Martha Stewart," TV's domestic baroness throws open her gates to sell her own belongings. ... read more

CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digital under former CNN President Jeff Zucker. ... read more

Smart TVs can monitor everything you're watching and sometimes sell that data to marketers. ... read more

Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence to help marketers connect with business prospects and pull them into the sales funnel. ... read more

Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients. ... read more

Travelers can request to get their return emails written by Icelandic horses while they vacation, undisturbed by email stress. ... read more

Abortion ads, which had been averaging about 2,000 airings weekly, soared to nearly 20,000 following the leak. ... read more

Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter. ... read more

Average frequency across 30 CTV campaigns of varying sizes was just 4.6, per a study by ANA and Innovid. Duplication rates, costs were also examined. ... read more

Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of all energy use in the world powers the internet. And all ... read more

Can an old-school media planning strategy help prevent hate speech contributing to domestic terrorism? Sounds like a simple formula to me. ... read more

The new policy aims to combat false and potentially harmful information during armed conflicts, public health emergencies and natural disasters. To determine whether a tweet is misleading, Twitter says it will require verification from credible ... read more

"Will the crisis in Russia impact foreign digital advertising markets? That's hardly likely," the report concludes. ... read more

Remember the plot of the movie "Trading Places"? Sound familiar? ... read more

The data is part of Trustpilot's Transparency Report released this week, which analyzes data across its platform to provide an in-depth analysis of the state of fake reviews. ... read more

The data is part of Trustpilot's Transparency Report released this week, which analyzes data across its platform to provide an in-depth analysis of the state of fake reviews. ... read more

The agency veteran has spent most of his career in Chicago and before joining Empower last year was an executive vice president at Publicis Media's Spark Foundry in Chicago. ... read more

Nielsen says this gives media buyers and advertisers an easier way to evaluate CTV inventory and unique reach data -- a new "total" option that includes all streaming players and smart TV platforms, representing a ... read more

"The terror attack in Buffalo has once again revealed the depths and danger of the online forums that spread and promote hate," said New York Attorney General Letitia James. But Section 230 may block any ... read more

Her remit is to help build that office and culture. ... read more

The market is sending disruptive intent signals for creative agencies, while big brands also are researching "global business services" in big numbers, suggesting some big changes may be imminent. ... read more

Recession market concerns have been amplified this week as TV-based media companies look to stir major interest in the upcoming TV season for all their TV networks with glitzy upfront presentations. ... read more

On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfront is funny and entertaining. But it is also savage. ... read more

Since Amazon has been competing in the supermarket category, it appears to overmatch competitors like Kroger, Publix and Food Lion. ... read more

Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and over the horizon in 2023 the clouds look even darker." ... read more

IAS has advanced its product suite to include a Control Panel for reporting and planning. The new capabilities will help consumers better understand the value and ROI that IAS's contextual targeting offers. The tools range ... read more

Its current design proposals are focused on supporting mobile devices and apps, but many are asking whether it will support CTV devices. Here is the list of updates and progress made. Developers are also asking ... read more

Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans. ... read more

Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, an event for the search industry that, like Google's ad summits, has taken on a similar flair to the TV industry's Upfronts and NewFronts. ... read more

Utah Republican Mike Lee led a bipartisan group of senators in introducing legislation that would focus on "conflicts of interest" in advertising technology and force Google and others to break up online-ad businesses. ... read more

Programmatic, banner-built ad tech won't win the CTV market. Winning solutions will operate much more like the ad-tech platforms that built our industry in the 1990s. ... read more

I've committed my career to challenging the status quo in retail media," commerce strategy expert Briana Finelli says. ... read more

The Attention Council has ambitious plans to drive attention measurement, not only creative development, but also for media currencies and outcome metrics. ... read more

Fox made a crucial change by not releasing its fall programming schedule during its upfront presentation. We have a good idea why -- we can watch pretty much any scripted or non-scripted entertainment programming any ... read more

Where do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company's Upfront Wednesday morning. ... read more

Apple's newest privacy settings are hardly foolproof, University of Oxford researchers say in a recent paper. ... read more