Advertising Perspectives

"I sometimes do commercials to make money," Lynch said in a 2008 interview, emphasizing the last two words like a cartoon bad guy. ... read more

While X and Meta have slackened content-moderation efforts and slashed third-party fact-checking, Bluesky has amplified its efforts - processing almost 6.5 million content violation reports in 2024 - a 17x increase vs. 2023. ... read more

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately showcasing LinkedIn's suite of evolving AI audience-reach tools. ... read more

Hiding Sponsored Ads may be one reason people turn off JavaScript before using Google Search, but Google got wise to the workaround and made it a requirement to use its service. ... read more

Hiding Sponsored Ads may be one reason people turn off JavaScript before using Google Search, but Google got wise to the workaround and made it a requirement to use its service. ... read more

Google must face a lawsuit brought by web users who claim the company's search deals with Apple and others hindered competitors such as Duck Duck Go, which touts itself as privacy friendly, and the defunct ... read more

WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chief Tyler Goldberg predicted we will be talking about two years from now. ... read more

WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chief Tyler Goldberg predicted we will be talking about two years from now. ... read more

Citing concerns over data collection by China, the Supreme Court on Friday unanimously upheld a law that will result in a ban on TikTok unless the company separates from China-based parent ByteDance. ... read more

NBC's "Sunday Night Football" was the leading NFL franchise in ad revenue - up 5% to $995.7 million. "SNF" viewing inched up 1% to 21.6 million. ... read more

How will future legacy TV networks use the biggest annual TV show of the year to gain even more promo value from it? ... read more

To all of my acquaintances in Southern California, a message of appreciation at this time. ... read more

"Olivia will work with our incredible new Chairman of the FCC, Brendan Carr, to cut regulations at a record pace, protect Free Speech, and ensure every American has access to affordable and fast Internet," Trump ... read more

I have never seen a scientist paint a vision of the future as clear, prescient and accessible as novelists like Jules Verne and Isaac Asimov have. ... read more

The FTC referred Snap to the Department of Justice over allegations that the My AI chatbot posed a risk to young people. ... read more

Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertiser accounts by impersonating Google Ads and redirecting victims to fake login pages. ... read more

"David, throughout his life, was always the smartest person in the room," friend and former colleague Ryan Phelan posted in a tribute, adding, "Not in a boastful or arrogant way, but you always wanted to ... read more

"When the amendments go into effect, operators of child-directed sites or online services will need to obtain separate verifiable parental consent before disclosing children's personal information to third parties," FTC Chair Lina Khan stated Thursday. ... read more

While advertisers that depend on TikTok's algorithm and its audience will lose a key targeting platform, other platforms are preparing for TikTok's absence in the market. Several social-media platforms have been gaining popularity in the ... read more

An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices. ... read more

If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users as well as those from other regions, according to new reports. ... read more

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or ... read more

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or ... read more

"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon's practices than they would be on a routine ... read more

Perhaps the biggest threat to Roku comes by way of Walmart's recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst. ... read more

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming platforms are still a huge part of the streaming marketplace. ... read more

"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its 50th anniversary this year. ... read more

EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns. ... read more

The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix. ... read more

The partnership reportedly is the first of its kind for Google. ... read more

The former Arkansas governor's attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues. ... read more

"Many social media platforms are dangerous for children because they are designed to attract as many eyeballs as possible for as long as possible," Florida's attorney general argues. ... read more

BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's December estimate for Google's global search market share dipped to 89.73%, falling below 90% for the first time since 2015. ... read more

"To just really manifest that connection in people's minds and to hopefully alter the phenomenon -- at least temporarily -- to make people dream about you and the product together." ... read more

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its CEO are setting a different example. ... read more

Social media companies can do whatever they want when it comes to fact-checking. It's on us to make sure we're not relying on unreliable information sources. ... read more

The three-year deal is the first of its type for OpenAI. ... read more

Microsoft has released a pay-as-you go AI model allowing businesses to use on-demand agents for routine tasks, while Google now includes some AI features in its paid services for free. The tools will make advertising ... read more

New Street Research estimates 56% of Netflix's 2025 results will come from the U.S. and Canada, to $1.8 billion - up from $913 million. ... read more

"Just because companies "slap a 'privacy' or 'clean room' label on an offering doesn't make it so," says AppsFlyer VP Business Development Tami Harrigan, Extensive collaboration among companies in the ad business means finding safer ... read more

The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs. ... read more

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would take months to do ... read more

Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs. ... read more

Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribers - may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing. ... read more

In this show, murders come on suddenly and without warning, and the old mythical West is a killing field. ... read more

TikTok told Justice Samuel Alito that the ruling conflicts with an "unbroken line of decisions" protecting web companies from lawsuits over content posted by users. ... read more

General Manager for Yahoo DSP Adam Roodman highlighted three things he wants to do this year to support advertisers and publishers. ... read more

After 16 years of litigation, Vimeo has defeated copyright infringement claims by Capitol Records over music posted to the platform by its users. ... read more

Apologies for using Google's NotebookLM to get to the gist, but it was the fastest way to understand how Trump weaponized media, according to Jack Smith. ... read more

Spots for this menswear company use big, disarmingly original dance and hand moves to convey the need to laugh and loosen up. ... read more

The streaming package of 40 sports and broadcast TV channels will initially be offered in 24 markets including major markets in New York, Los Angeles, Chicago, Philadelphia and San Francisco-Oakland. ... read more

Old habits die hard and in this case, the habit is the ability to aim my remote at the TV and change channels during a commercial break whenever I feel like it. ... read more

It's difficult to determine whether regulatory boards in the U.S. and UK now understand changes in search businesses during the past year. ... read more

Long-time agency innovation exec Dave Meeker has been named executive vice president-AI innovation at S4 Capital's Monks unit. He most recently served as Chief Innovation Officer and America's practice lead for experience design and innovation ... read more

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO of Dentsu Group. ... read more

According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago. ... read more

MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its complex streaming platforms, which will now include Fubo and ESPN+ as well as existing Hulu on demand and Disney+. ... read more

A federal judge has rejected Google's bid to dismiss claims that it violated children's privacy by tracking children's YouTube activity. ... read more

Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with an ... read more

Can advertising agencies and their clients align to stop Meta's decision to remove fact-checking from its platforms? ... read more

Elon Musk's X Corp. will attempt to add "multiple" defendants to his lawsuit against the World Federation of Advertisers and others over an alleged ad boycott, according to court papers filed Friday. ... read more

More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok. ... read more

An AI agent built on Google's technology allows Mercedes-Benz to bring conversational search to its navigation system. It can retain an interaction in memory and recall the dialogue so users can continue conversations and reference ... read more

The navigation system can retain an interaction in its memory and recall the dialogue so users can continue conversations and reference information throughout the drive. ... read more

The Supreme Court won't hear Meta's appeal of a ruling that requires that the company face a class-action fraud suit on behalf of all U.S. advertisers that used Facebook's Ad Manager or Power Editor to ... read more

Vistar will be merged with the carrier's burgeoning Advertising Services unit, creating a network of more than 1.1 million digital out-of-home screens serving more than 3,000 advertisers. ... read more

The amended complaint filed by Compass Marketing claims damages exceed $24 billion. It cites Flywheel's trade secrets were key to Omnicom winning Amazon's massive media account last year. ... read more

The Chicago agency will lead Whataburger's media strategy, planning and buying across all channels. ... read more

Those who only know Lori Loughlin from "Full House" and "Fuller House" may be surprised to see her talking tough in a new cop drama on Amazon Prime. ... read more

The Weather Company is working with brands to forecast consumer needs and ensure there are enough products when customers look for them in retail stores. The intelligent platform - based on AI and 40 years ... read more

Privacy Sandbox will seem outdated by the time Google releases its next technology that automates protection of consumer data worldwide. Google will build the system based on AI agents supported by its BigQuery database and ... read more

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office. ... read more

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office. ... read more

Samsung Galaxy serves as technology partner for the three-on-three women's basketball league founded by WNBA vets Napheesa Collier and Breanna Stewart. ... read more

Texas Attorney General Ken Paxton this week accused TikTok of lying to parents about the "mature and extreme content on its highly addictive app." ... read more

Delta announced a host of new content offerings for SkyMiles Members at CES - including a deal with YouTube that provides ad-free Premium video, music and creator-based content offerings available free on flights. ... read more

A law that could result in a ban on TikTok is unconstitutional because it was driven by concerns about propaganda, attorneys for the company and a group of users argued Friday to the Supreme Court. ... read more

With the "Crash the Super Bowl" contest strategy, the brand is out to drive engagement, no matter what happens on game day. ... read more

Conversational chatbot Grok now has its own iOS app, furthering X owner Elon Musk's desire to transform it into a leading force in generative AI while also providing non-X users with the ability to access ... read more

Venu Sports will not move ahead and launch as a new major streaming platform, according to a Friday statement released by its partners Walt Disney, Fox Corp. and WBD. "In an ever-changing marketplace, we determined ... read more

I can't understand is how anyone would find it appealing to have AI "friends" on Facebook. ... read more

DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot. ... read more

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel's Lisa McKnight marketer of the year, Omnicom's John ... read more

The Disney-Fubo deal fosters many more questions about Disney's long-term streaming sports strategy and pay TV intentions. ... read more

The next leg of Meghan Markle's odyssey is her new show "With Love, Meghan" premiering next Wednesday (January 15) on Netflix. ... read more

DirecTV and EchoStar (Dish Network) are continuing to back legal rulings against the sports-focused joint venture platform from launching. ... read more

DirecTV and EchoStar (Dish Network) continued to back legal rulings against Venu Sports from launching. ... read more

AI scrapers and crawlers contributed to the problem, DoubleVerify's Fraud Lab reports. ... read more

"It is undisputed that appellant is not incorporated in Texas and does not maintain a principal place of business there," the appellate judges wrote. ... read more

The effort to provide coverage of the crisis proves that local journalism needs support, observers say. ... read more

Bluesky has announced a new funding push in an attempt to position itself as a "free speech" alternative to not only X, but Meta as well. ... read more

"With its lucrative exclusionary agreement in peril, Apple now files an eleventh-hour effort to intervene in this litigation," the Justice Department writes in court papers filed Wednesday. ... read more

Retailers will share with Amazon Ads part of the revenue generated as well as for the use of the tech infrastructure. The offering is available through the Amazon Ads console and APIs. ... read more

Retailers will share with Amazon Ads part of the revenue generated as well as for the use of the tech infrastructure. The offering is available through the Amazon Ads console and APIs. ... read more

Maximize ad control, kill the overfrequency problem, and keep premium CTV ad inventory in pristine pools only. ... read more

Kohl's became among the first to use Curate for Commerce to improve on its commerce media programs that support new ad partners. Curate for Commerce is available in pilot now. ... read more

Cybercriminals have evolved beyond stealing credit card numbers and passwords. They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the fundamental integrity of digital advertising ... read more

Marketers love a fresh start. The first few weeks of a new year has always been our collective season of optimism – a time for trends, resolutions, and declarations of reinvention. Yet this year feels ... read more

"I guess it will be a bit like being retired," Elon Musk told Stagwell's Mark Penn during a freewheeling conversation on X @Live during CES Wednesday night. ... read more

At the end of the summer, yearly season-to-date box-office revenues were pacing at around 15% below that of a year ago. The late-year recovery was the good news. ... read more