Advertising Perspectives

Four especially historic spaces in the gardens of the Palace of Versailles, will become AR-rendered scenes revealing "an iconic dance of the era," harkening back to the Royal Academy of Dance, founded in 1661 by ... read more

Following President Trump's third motion to postpone a U.S. ban of the app, TikTok is developing a new version strictly for American users with a new group of buyers in mind, according to The Information. ... read more

"The state may not selectively burden otherwise-lawful speech in the name of protecting privacy," a federal appellate court said. ... read more

NetChoice seeks to block an Arkansas law prohibiting social media platforms from using algorithms that could "cause" a user to buy drugs, attempt suicide, develop an eating disorder, or become addicted to social media. ... read more

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels. ... read more

Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology money was exchanged with Trump. ... read more

A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest national TV ad spend of the year for a theatrical film so far. ... read more

A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest national TV ad spend of the year for a theatrical film so far. ... read more

Wade said on his LinkedIn profile that he'd "been considering what's next and, as WPP prepares for a change of its own, it felt like a good moment to do something new." ... read more

A commentary delivered by CBS anchorman John Dickerson about Paramount's settlement with Donald Trump was itself an example of how free speech can be constricted under pressure from a strong-armed source. ... read more

Google is being pressured by a group of independent publishers in the U.K. to stop "misusing web content for Google's AI Overviews in Google Search." ... read more

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ask more questions. ... read more

TikTok has announced a content deal with "Tomorrowland," a Belgian electronic music festival that touts 7.2 million TikTok followers. The fest often sells out quickly, attracting 400,000 attendees, famous DJs and elaborate stage designs. ... read more

Meta Platforms' monopoly in the "personal social networking services" market enabled the company "to increase ad load and reap supracompetitive profits," the FTC argues in new court papers. ... read more

A gym that's suing Meta Platforms for allegedly overcharging advertisers by $4 billion, should not be able to obtain evidence from the tech company until the judge rules on its bid to dismiss the lawsuit, ... read more

What's happening in Ukraine and Israel is akin to the run-up battles to World War II. ... read more

Netflix was on top of the leaderboard for the sixth year in a row, followed by ABC, Amazon Prime Video, CBS and Fox. ... read more

If there's one hallmark to Trump's presidency that we're finding most difficult it's that no matter what he does, it always comes with an extra layer of gleeful cruelty and dickishness. ... read more

Execs at two The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models perceive them - and how their products compare with competitors. ... read more

Execs at two The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models perceive them - and how their products compare with competitors. ... read more

Cleveland Kitchen taps AI and a risque slogan to push its lightly fermented pickles into 15,000 stores -- and disrupt a crowded category. ... read more

Paramount's CBS News has agreed to release a full transcript of any future interviews of eligible Presidential contenders. At the same time, Paramount does not acknowledge - as part of the settlement - any journalistic ... read more

Other holidays get a big hug and a kiss from TV, but not the one that celebrates the birth of our nation. ... read more

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs. ... read more

As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, streamers on Twitch and Discord become influencers, a report by Dentsu shows. Gaming is becoming inherently social. ... read more

Haring became the second artist to work with Absolut in 1986 upon the recommendation of artist Andy Warhol. ... read more

The brand keeps building on its "Stay Creative" positioning, inviting creators of all kinds to turn a child's artwork into something entirely new. ... read more

Mississippi says it will face "irreparable harm" unless it can enforce a law requiring social platforms to verify users' ages and restrict minors. ... read more

X has announced that it will begin integrating "AI Note Writers" to the platform's controversial user-dependent content-moderation program, Community Notes. According to the company, however, humans are "still in charge." ... read more

Meta has announced several updates to its ad offerings, including centralizing the ad-creation process within Ads Manager, and providing new messaging ad options in WhatsApp. ... read more

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies from AI could have contributed. ... read more

The Prohibiting Social Media Manipulation Act, slated to take effect this month, would require social platforms to disclose their recommendation algorithms. ... read more

Paramount has been in the process of attempting to get FCC approval of its $8 billion merger with Skydance Media - a definitive agreement that was signed in July 2024. ... read more

"No one man can terrorize a whole nation unless we are all his accomplices." ... read more

Marketing struggles when it tries to be a trend-setter. We can sell culture -- and sell it well -- but marketing can rarely if ever can create culture, and certainly not create it out of ... read more

Yes, if the process to bring in news idea is filled with friction, and strategists find it easier to use variations of currently accepted solutions. ... read more

TV stations' bread-and-butter TV newscasts have seen declining usage and ever older audiences coming for a while. Can they adapt? ... read more

Baidu has restructured its search platform with AI, introducing the most features in years - including extended query-processing capabilities and multimodal inputs that include text, video and more. ... read more

On a daily basis, 63% of the global online population consumes social media video content, with broadcast and streaming daily usage at 47% and 46%, respectively, followed by video games (34%) and podcasts (19%). ... read more

A headline on Nielsen's Insights newsletter web page asked this question: "What is a Designated Market Area (DMA), and why does it matter?" ... read more

Start planning on how to mark America's upcoming - and likely very fraught - 250th birthday one year from now. ... read more

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than expected. ... read more

Costs, data accuracy, security and privacy remain some of businesses' biggest concerns around generative artificial intelligence, according to a new report. ... read more

X has named Nikita Bier as its head of product, hoping that Bier can help steer the struggling social media platform toward success using his skills as a viral app designer. ... read more

Bank of America's Chris Curtin joins the Walmart division amid strong membership and retail media growth. ... read more

"Google charges the customer for alleged clicks on keywords that Google refuses to disclose and for which the customer is unable to tell what it paid for," PVC Fence alleges in a class-action complaint filed ... read more

The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem. It blocks AI scrapers from accessing content from sites Cloudflare supports, about 24% across the internet, and ... read more

Supposedly, adding a link directly into your post will tank your reach. So what do we do? Bury the actual content we want people to read somewhere less visible -- just to appease the algorithm. ... read more

It will be interesting to see how Canada celebrates Canada Day this year. What's happening south of the border caused Canadians to have a renewed burst of patriotism and pride. ... read more

According to Ignition, the objective of the survey was to investigate agency challenges like pricing and packaging services, managing billing and out-of-scope work, and how cash flow "unpredictability" affects the ability to grow and scale. ... read more

Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling that revived his video privacy claims against the National Basketball Association. ... read more

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with just $2.5 million in media value/ad spending vs. $38.5 million the year before. ... read more

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with tech companies, and will affect advertising and media buying. ... read more

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with tech companies, and will affect advertising and media buying. ... read more

Elon Musk announced last week that X will begin charging brands based on the size of their ad. ... read more

In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue. ... read more

In what might be the most drawn-out run of a TV show in history, "The Comeback" is coming back next year for only its third season in 21 years. ... read more

The Supreme Court will hear Cox Communications' appeal of a decision holding it responsible for illegal music downloads by broadband subscribers. ... read more

The most recent executive order issued by Trump pushes the deadline to sell or ban the app in the U.S. another 90 days, until September 17. ... read more

Epistemic insecurity is the condition we're all living in -- where people no longer know whom to trust or what to believe. ... read more

Stocklytics, a platform that provides insights for stock market analysis and investments, and Emarketer have released bold predictions for generative AI growth and use. ... read more

The U.S. ad market improved slightly in May, which expanded 4.4% over the same month a year earlier. While an improvement over April's 3.4% expansion, U.S. ad growth remains tepid and in line with recent ... read more

The Supreme Court on Monday left in place a ruling that threw out the Children's Health Defense's claims against Meta over alleged censorship. ... read more

In this mid-year update, AI brand whisperer Josh Lovison shares his most recent findings probing what AI really thinks about big consumer brands, with some surprising results. ... read more

Snapchat users sent more than 2.5 billion voice notes during the first quarter of 2025. ... read more

Industry veterans Krish Kuruppath, Jeremy Flynn and Allan Johnson, all in new roles, report to Domenic Venuto, executive vice president-Chief Product & Data Officer. ... read more

AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium size businesses suggest otherwise. ... read more

AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium-sized businesses suggests otherwise. ... read more

Canada withdrew its digital services tax set to take effect Monday that would have affected companies such as Google, Microsoft and Meta Platforms. DST had been in the works for years. ... read more

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads. ... read more

Jimmy Fallon's new ad-biz reality show might be of keen interest to the industry, but can it draw the interest where it matters most - the general public? ... read more

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads. ... read more

The movie bested the Apple-produced 2023 film debuts "Killers of the Flower Moon," with a $34 million opening, and "Napoleon," which came in at $30.8 million. ... read more

The movie bested the Apple-produced 2023 film debuts "Killers of the Flower Moon," with a $34 million opening, and "Napoleon," which came in at $30.8 million. ... read more

Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms. ... read more

The final report from House Judiciary Committee Chair Jim Jordan's staff does not make any explicit recommendations, but says its "work is not done," and that it "remains vigilant" against similar ad industry self-regulatory initiatives. ... read more

Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about their online video viewing with Amazon affiliates. ... read more

Spotify, a service of nearly 700 million global users (including 270 million premium subscribers), is pushing to add more video content to be aligned with its music content. ... read more

Perplexity cofounder Aravind Srinivas announced a new feature that reminds users of tasks and allows them to be scheduled on WhatsApp. It's just one of many features on the horizon. ... read more

At best, hashtags are harmless. At worst, they make your brand look out of touch with current best practices and user behavior. Don't waste strategic brainpower on them. ... read more

Building off of its designated portal for NFL content, X has announced the launch of "NFL Top 100," a short-film series aligning with the platform's evolving "video-first" model. ... read more

The company's move comes 17 years after rolling out broadband caps, which were initially set at 250 GB per month. ... read more

Four Lessons for Democrats from the NYC mayoral primary. ... read more

Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time." ... read more

For one, Kantar BrandZ data shows a strong correlation between sustainability perceptions and purchase intent. ... read more

Philosopher, investor and author Anders Indset often romanticizes about combining human beings with tech advances like quantum computing and artificial superintelligence. How would advertising, which depends so much on consumer behavior, change as a result? ... read more

"Nautilus" brings the steam-punk era of Jules Verne to life in a retelling of Verne's novel "Twenty Thousand Leagues Under the Sea." ... read more

In its second round of refunds, the FTC announced this week that it will send over $126 million to players on Epic Games' gaming platform Fortnite who were "charged for unwanted purchases while playing the ... read more

Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titles she assumed in 2020. ... read more

The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gaming ad formats to provide a greater understanding of which campaign outcomes are measurable and where and how ... read more

"The state seeks to erect barriers to speech that cannot withstand the rigorous scrutiny that the Constitution requires," a federal judge ruled Thursday. ... read more

BBC will study audience consumption and may add long-form features. ... read more

If you step outside the industry echo chamber for even a moment, you'll notice something: People have been trying to avoid advertising for decades. ... read more

Meta did not infringe copyright by training Llama on books written by Sarah Silverman, Junot Diaz and other authors, a judge ruled Wednesday. ... read more

Why would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer. ... read more

Screen activities include streaming TV, work-related computer use and social media scrolling. ... read more

The online purchase "funnel is collapsing and becoming a tunnel," a Microsoft spokesperson said, a phrase he heard at Cannes Lions. ... read more

Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been ... read more

Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been ... read more

If advertisers want to connect with consumers this holiday season based on several new trends, they may want to rethink their media-buying strategies. ... read more