Advertising Perspectives

Ned Myer will oversee media products, while Susan Lauinger will oversee advertiser products for North America. ... read more

Facebook was right to suspend Trump's Facebook and Instagram accounts after the Jan. 6 insurrection, but wrong to implement an indefinite suspension -- and needs to review its rules and the situation and make a ... read more

Scroll will become part of a broader, still-mysterious Twitter subscription service. ... read more

On the eve of Facebook's board's decision on whether to permanently ban twice-impeached former President Donald Trump's account, Americans appear to be split on whether it would be right or wrong to do so. ... read more

The producers of "Girls5eva" succeeded in corralling an incredible foursome to play the members of a former late-'90s girl group. ... read more

The site is not the yet-to-emerge Trump-branded social media platform that began to be promoted in March, but instead a one-way platform for featuring Trump's statements and videos. ... read more

The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. ... read more

A court rejected Snapchat's argument that Section 230 protects it from liability over a fatal accident involving a passenger using a 'speed filter.' ... read more

The company is preparing a $500 million bond offering and is also putting the final touches a on major brand overhaul. ... read more

New study found misinformation like conspiracy theories and promotion of ineffective "cures" led to disregard of public health directives. ... read more

While Kellogg has recently increased investment in streaming and CTV, retailers' transactional and behavioral data has made their media networks increasingly attractive to this major CPG marketer, CMO North America Gail Horwood said at Tuesday's ... read more

"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during Tuesday's NewFronts. ... read more

Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by Advertiser Perceptions in December 2020. The study, which surveyed 252 mobile ... read more

Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platform startup Connected-Stories as Chief Revenue Officer. ... read more

Laura Held will head the Office of the CEO as firm conducts an executive search. ... read more

As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It will be distinctly digital, for one thing. ... read more

Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, they say. ... read more

The company also announced it latest M&A deal today-Brazil's digital performance agency Raccoon Group which was founded in 2013 by former Google executives Andre Palis and Marco Tulio Kehdi. ... read more

Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernandes, a former agency account services exec at JWT, Ogilvy & Mather and other shops, most recently was CEO of the Americas and Vice ... read more

Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. ... read more

Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to findings of a study of 350 "video advertising decision-makers" (both advertisers ... read more

When I come across a TV drama titled "The Drowning," I automatically steel myself for an experience that will be anything but cheerful. ... read more

Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. ... read more

It's called Dentsu Ventures Fund II and will invest in startups at various stages. It will operate for a 10-year period and has more than $90 million to disperse. ... read more

How much of big tech's "bonkers" 25% increase in revenue was due to the pandemic -- and how much of this is the new normal? ... read more

Effort to mark World Press Freedom Day includes ads, forums and encouragement to share stories. ... read more

Apple's latest move in its battle against In its most recent move in its battle against Apple's iOS 14 privacy update aims to convince users to opt in. ... read more

The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first began running for president, according to the latest data from brand ... read more

The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network -- the second-best results ever for the event. ... read more

Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of the sale broke last week when ... read more

On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that digital media has a far ... read more

The new unit, Talon-Buntin America, based in Nashville, will be led by Talon America CEO Jim Wilson. Buntin OOH COO Jon Carmack will oversee consolidation operations. ... read more

The overriding factor is major consumer behavior changes - rising streaming usage is changing everything. ... read more

This week, "Antiques Roadshow" goes on a celebrity binge for three weeks with episodes filmed in or around the homes of celebrities. ... read more

At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original content to bow this fall, and promises of viewer insights and ... read more

Sixty-five percent of stories about the Biden administration were on its policy and agenda, while the remainder focused on leadership and character, according to Pew Research Center. ... read more

CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how different groups are represented in images ... read more

The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. ... read more

Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level. ... read more

A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of recovery from the COVID-19 pandemic-related ad recession of 2020. While ... read more

Monetizing a legacy TV network is challenging in an increasingly digital world. ... read more

Based on 5,000 responses from global blue-chip brands and their agencies, we've identified several key areas that helped hold relationships together and even thrive. ... read more

The major five U.S. English-speaking networks are poised for another dismal year, according to one longtime Nielsen metric. Total prime-time viewers dropped 12% to a collective 21.6 million viewers vs. a year ago. ... read more

In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. While the ads won't actually be placed at theaters, they will be placed ... read more

In the troves of publicity photos that networks and streaming services provide, the finger-pointing photo is a common image to come across. ... read more

The company posted big gains in just about every division, barreling past expectations. ... read more

The company's flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. ... read more

President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to data released today by Nielsen. ... read more

President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to data released today by Nielsen. ... read more

President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to data released today by Nielsen. ... read more

Florida's Senate voted 29-11 Thursday in favor a privacy bill that would require companies to allow consumers to opt out of the sale or sharing of data. ... read more

"The Supreme Court's decision and its reasoning support Facebook's argument that the FTC's suit improperly circumvents limits on its authority," the company writes in papers filed this week with U.S. District Court Judge James Boasberg ... read more

In its latest annual report, out this week, the company said the awards would lapse without being paid as a result of Sorrell's "disclosure of confidential information" while he was still with the company. Legal ... read more

We need to get out of our digital bubbles and learn about the 80+ million people who lack broadband internet at home. ... read more

Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and ... read more

One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to a partnership with a digital ad-monitoring service, IPG Mediabrands' Rapport unit ... read more

For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption. ... read more

Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers (ANA) this morning announced a request-for-proposal for a consultant to study ... read more

It's hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent months. Simply put, nearly every buyer journey -- whether it happens ... read more

President Biden is a meandering narcoleptic and Donald Trump is a conniving loudmouth in "Let's Be Real," coming this week on Fox. ... read more

Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much. ... read more

The venerable title will now be digital, and subscribers will have access to archives and other benefits. ... read more

Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers and sellers can get from direct ... read more

Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ... read more

Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a year ago. ... read more

By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for network advertising inventory appears to have rebounded. ... read more

The king of all trophy-based entertainment awards shows, "The Oscars," took another massive hit this year -- down 60% in viewership. ... read more

If an Apple user blocks his or her identity and no one is around to track it, does it make a sound way of measuring it? ... read more

OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audiences, with the promise that OpenID ... read more

Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. ... read more

Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-digit international growth outpacing North America's +18%. ... read more

"If Congress does not act promptly, the FTC will be far less effective in its ability to protect consumers and execute its law enforcement mission." ... read more

That option is now available in addition to the Nielsen national TV currency that ViacomCBS has exclusively used for many years. ... read more

In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been vaccinated or not vaccinated for COVID-19, and it has found significantly ... read more

In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been vaccinated or not vaccinated for COVID-19, and it has found significantly ... read more

The eight-year deal, reportedly worth $8 billion, calls for Univision to use Google's Cloud and other solutions to drive growth in international markets and advertising. ... read more

As part of its investment, Dentsu Ventures will assist OT with its ad business and collaborate with the firm on its new league. ... read more

While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower -- down a big 58%. ... read more

Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP's MediaCom was the incumbent for PSA Group, holding the account since 2017. ... read more

German business groups allege Apple's new settings will exclude competitors from processing ad-related data. ... read more

Cadillac CMO Melissa Grady noted significant chatter on social media after the airing of the Lyriq spot, which made its debut on the broadcast. ... read more

Apple's revised plans to invest 20% more in the U.S. to build on its next-gen silicon, 5G tech and AI strategies has the potential to change streaming, ecommerce, search and the digital advertising industry. ... read more

Should technology take up the challenge to drive innovation to "improve the world," rather than simply change it for economic gain? ... read more

This year's class includes several faces from Adland including Bill Kolb, Chairman and CEO, McCann Worldgroup; Devika Bulchandani, CEO, Ogilvy North America & Global Chairwoman of Advertising, Ogilvy; and Justin Thomas-Copeland, President & CEO, DDB ... read more

Carriage disputes, long the bane of MVPDs, have infiltrated streaming -- and Roku claims this one is over more than money. ... read more

From March 15-April 18 of this year, average broadcast viewership had a steep 20% drop, with cable sinking 26%. ... read more

The main idea is to provide more granular insights about professional and patient audiences for clients and to better plan and execute communications to those audiences. ... read more

In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace. ... read more

After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit not-so-fast. ... read more

The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods ... read more

Sweden is the native country for police Det. Evert Backstrom, created by Swedish author Leif G.W. Persson for a series of three books. ... read more

Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, manager director of Rakuten Advertising North America, thinks so. He runs ... read more

The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. ... read more

A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that fail to deliver meaningful privacy protections to consumers," the Silicon Valley ... read more

Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up from 13% in IAB's November 2020 ... read more

Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government and have taken matters into their own hands. Some wonder why ... read more

The study, from consultant Agency Futures, found that 64% of respondents posted year-over-year revenue increases in the first quarter of 2021, with 34% citing increases of more than 20%. ... read more

It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. ... read more

Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing news, local TV newscasts have the ... read more

Cross-platform measurement, not yet available, is the red pill for marketers: the unsettling truth of how people really consume media now. ... read more