Advertising Perspectives

The biggest movie globally in this period was WarnerMedia's "Wonder Women 1984" with a $132.1 million haul. ... read more

The biggest movie globally in this period was WarnerMedia's "Wonder Woman 1984" with a $132.1 million haul. ... read more

Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights. ... read more

The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. ... read more

Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire TV, tablets and other devices. ... read more

This expands the omnichannel ad server's existing accreditations in video and OTT. ... read more

Let this "TV Blog" serve as an alarm: Our national TV treasure known as "Jeopardy!" is under threat. ... read more

iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of TV and video creative. ... read more

The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad targeting. ... read more

In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. ... read more

This week, the top three most searched terms among marketers all centered around branding: "brand building strategy," "brand equity," and "brand protection." This essential facet of the overall marketing mix is a main area of ... read more

Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ... read more

The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporting its message of "simplicity, low costs, and client focus." ... read more

Now everyone seems to agree that continuing to give Trump direct access to a massive audience is not in the interest of our country. ... read more

The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Amanda Morrissey, who was hired several ... read more

The new iProspect entity will be led by Global President Amanda Morrissey, who was hired several months ago as the merger plans were being formed. She was previously with Unlimited Group. ... read more

Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage of U.S. broadband households have been experiencing disruption issues due while weathering the COVID-19 pandemic at ... read more

Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors of big Las Vegas exhibit halls ... read more

CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink, but this year's biggest shindig was as virtual as the ... read more

While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand for CTV. ... read more

One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. ... read more

The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Senator Ron Wyden ... read more

The hypothetical price tag: $2,196,506. ... read more

In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, implied some ambiguous but big changes for the microblogging platform, and also announced a skunkworks project to incubate ... read more

Snapchat, which cut the Trump account's visibility back in June because of its inflammatory content, said Trump had violated its user terms dozens of times. ... read more

Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. ... read more

The predicted slump in Twitter's business is analogous to the idea that media outlets will lose their "cash cow" when Trump's presidency isn't the center of attention. ... read more

Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect Joe Biden's inauguration on several platforms. ... read more

Like many other events in the past year the Cannes Lions 2020 festival was converted to a virtual event given the pandemic. The awards portion was postponed. The organization cautioned that attendance this year could ... read more

Tracy YoungLincoln has been named Chief Client Officer of Kinesso, the marketing intelligence company formed by IPG following its acquisition of Big Data company Acxiom. LincolnYoung, who was promoted from executive vice president-global client solutions ... read more

The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into Nielsen's dashboards and printed reports so that advertisers can look at ... read more

At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting rooms. ... read more

YouTube said Trump was suspended for at least a week for violating its policy against content that could incite violence, and will review the suspension following that period. ... read more

In "Call Your Mother," Kyra Sedgwick plays a single, "mature" mom living in Iowa whose two grown children live in Los Angeles. ... read more

Klarman, who spearheaded the streamer's transition from news to lifestyle and entertainment content starting in 2019, will also retain his position as EVP marketing for Fox News Media. ... read more

Cheaper at-home TV streaming alternatives got a big boost last year, but that trend may not last heading into 2021. ... read more

P&G LIfeLab aims to show how "our obsession with the consumer and relentless pursuit of innovation meet," says the company. ... read more

Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung dominated the competition, placing well ... read more

"As our nation continues to confront both a public health and economic crisis, it is critical that Americans have access to reliable and affordable internet service," Reps. Frank Pallone, Jr. (New Jersey), Mike Doyle (Pennsylvania) ... read more

Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking at the CES conference, the Nielsen execs said the new theatrical video-on-demand audience measurement service ... read more

Cross-border data transfers will increase the incentive for the federal government to create privacy standards. ... read more

PrendeTV will launch with more than 30 channels and 10,000 hours of video-on-demand programming from global content partners. ... read more

Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ... read more

I was surprised to see financial markets seemed to ignore what was happening in Washington last Wednesday, racking up a 1% gain. ... read more

Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ... read more

L'Oreal China has named Publicis Groupe its media planning and buying agency in China. The assignment, which is a three-year contract, begins early this year. ... read more

Slightly more than half (53%) of Americans get their news from social media at least some of the time, but an increasing percentage of them feel it is making them more confused about current events. ... read more

Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended to all parties. ... read more

This new ad will serve as an evolution of "It Starts Here" campaign which went live in September 2020. It focuses on small and mid-sized businesses as they navigated digital transformation with support from freelancers ... read more

Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? ... read more

The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, and consumer behaviors such as automotive purchase data, location data and ... read more

The list of companies includes Comcast Corp., AT&T and Facebook. ... read more

On the heels of new ownership, Univision is making sweeping senior executive ad-sales changes. ... read more

The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. ... read more

In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected health" category, unveiling fresh data indicating ... read more

The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ... read more

Slightly more than half (52.7%) of all Americans do not subscribe to any email newsletters for news or entertainment content, according to findings of a nationally representative survey fielded by What If Media Group in ... read more

In a lawsuit filed Monday, Parler says Amazon is violating antitrust laws by "severely restraining commerce in the microblogging services market." ... read more

Facebook has hired long-time agency executive Nicky Bell as the new vice president of its Creative Shop." Bell, who most recently was senior vice president-global client partnerships at R/GA, has also held top positions at ... read more

When Twitter and others decided to ban Trump and his followers from posting on their platforms, they crossed the line and became publishers. ... read more

Only sightly more than half of Americans believe it is important for their household to be equipped with the latest media technology, according to findings of a national study conducted by GroupM in December. ... read more

The 'Vogue' print and digital covers of Harris differ. It was reported that Harris' team didn't expect the print version to run. ... read more

"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO Bob Liodice. ... read more

Advertisers were "only temporarily impacted by advertiser boycotts" after old tapes of Tucker Carlson's controversial comments on a shock-jock's radio show surfaced last year, a Fox News advertising presentation document noted, according to The Daily ... read more

The supply-side platform says buyers can optimize plans and forecast reach and frequency with orders sent to TV publishers. ... read more

As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. ... read more

Hawley is gloming onto the remains of the Trump Administration, hoping to capture his base - by any means necessary. ... read more

A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by a Fox comedy earlier this month. ... read more

Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting invalid bot and valid traffic on ... read more

The controversial right-wing platform went offline shortly after midnight Pacific time on Sunday--the time that Amazon had announced it would be removed from its cloud hosting service. Meanwhile, Twitter's HQ is bracing for a possible ... read more

On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expanded 17% during 2020, despite -- or maybe even because of -- the pandemic. "Propelled by ... read more

In what might be described as the Great Exodus, social media user interactions with politically-charged content has fallen precipitously on mainstream social media platforms like Facebook since it temporarily banned the President's ability to post. ... read more

Twitter's permanent suspension of @realDonaldTrump is an important and necessary action. Beyond limiting real damage to people and society, it will help to improve the platform for brands. ... read more

After years of public outcry and outrageous and incendiary tweets, Twitter has finally suspended @realDonaldTrump's account -- permanently. "After close review of recent tweets from the @realDonaldTrump account and the context around them - specifically ... read more

The company declined to comment on a report that executives met with a private equity firm in December. Publicis Groupe stock was up 7% in midday trading Friday. ... read more

Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. ... read more

At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ... read more

Given the upcoming change in administration, the FCC won't move forward with an attempt to regulate how online media companies treat speech by users, outgoing chairman Ajit Pai said this week. ... read more

Should I wish for social media to go away and never come back? As tempting as that may sound, I don't think so. ... read more

Nonstop news coverage of the U.S. Capitol siege by supporters of President Trump rocketed daytime Wednesday viewing to historic numbers. CNN and MSNBC recorded the highest-ever total day ratings ever, with a Nielsen-measured 5.2 million ... read more

A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. ... read more

Financially beleaguered media researcher Comscore this evening announced it has finalized a deal to recapitalize the company, and also secured "extended data rights" from at least one of its new investors, cable and broadband giant ... read more

Apple prohibits app developers from deploying device fingerprinting, but some are considering doing so anyway. ... read more

Mobile ad platform Tapjoy has agreed to monitor the outside advertisers it works with, and to refrain from misleading users about how they could earn virtual currency, the Federal Trade Commission said Thursday. ... read more

"Clickstream analytics" has seen an uptick in intent among brands. We can infer from this data that brands are reacting to the impending demise of the third-party cookie, coupled with their further embrace of first-party ... read more

Unlike folks with designer masks, I have the cheap pale-blue-and-white kind. ... read more

Unlike folks with designer masks, I have the cheap pale-blue-and-white kind. ... read more

Honestly conceived and professionally executed research is vastly more right than wrong, but nothing is perfect. ... read more

"We believe the risks of allowing the President to continue to use our service during this period are simply too great," Mark Zuckerberg said. ... read more

Simulmedia CEO Dave Morgan on "trying to wrap my head around the events of the past 24 hours." ... read more

MediaPost's Creative Agency Of The Year called Trump's actions "sedition and insurrection," calling for his immediate impeachment and conviction. ... read more

In the new Civil Info War against America the score is: Insurgents one, Democracy zero. ... read more

The American Advertising Federation, America's oldest national ad trade association, Wednesday unveiled a new brand identity, including a more modern logo design (see above vs. old one below) and the slogan "The unifying voice for ... read more

Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" relative to TV. Here's why it's increasingly the primary one. ... read more

S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. ... read more

Twitter on Wednesday said it removed several tweets by President Trump and locked his account, hours after a mob of his supporters stormed the U.S. Capitol. Facebook also locked the account Wednesday evening. ... read more

LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business under its current brand, the company ... read more

Campaigns that nail a creative and highly efficient omnichannel strategy will have a real chance to break through. ... read more

As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive. ... read more

Facebook's redesign focuses on Followers, a more direct measurement of how the page connects with people. ... read more