Advertising Perspectives

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices. ... read more

Outside advertisers "were responsible for creating the challenged advertisements," Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the former governor's suit. ... read more

TikTok is set to become an official sponsor of Washington D.C.'s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals' road jerseys beginning in the ... read more

TikTok will be the first to have its logo featured on the Capitals' road jerseys and will be the title sponsor of the Capitals 50th Anniversary Celebration. TikTok also has built off its partnership with ... read more

The campaign builds on the global video campaign Pinterest launched back in July -- called "The P is for Performance" -- which aimed to highlight the company's newest ad tools and their potential effectiveness for ... read more

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don't fully understand its potential impact on their business. ... read more

Hobbies matter more than heritage, age or ethnicity in driving engagement. ... read more

The agency will be aligned with Havas Media Network's data, tech and analytics consultancy, CSA. ... read more

"We're the gamers' companions, allowing them to play better, win and better enjoy their games... From the brand-side, these apps basically allow us to reach and serve media," says Noam Korin, Overwolf's vice president of ... read more

Dentsu did not disclose plans or details for future elements of its new "House of Creators" initiative, but it said the program was motivated by "changes currently taking place in virtual content production and distribution." ... read more

How Trump and Harris look and behave in Tuesday night's debate is even more important than what they actually say. ... read more

In April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory in the sector nationwide. ... read more

Users can engage in group chat discussions and shop for fashions curated by the editors. ... read more

"When people do bad things online, their internet service providers are not typically the ones to blame," Verizon argues in papers urging U.S. District Court Judge Margaret Garnett to dismiss a copyright infringement suit by ... read more

After leaving Hyundai this past month, Angela Zepeda has joined X as the social media company’s first global head of marketing since Elon Musk took over the platform in late 2022.  On Monday, X ... read more

Apple Intelligence was the focus at the company's online event Monday, detailing how the AI product will improve user experiences on Apple devices. ... read more

Texas Attorney General Ken Paxton is appealing an injunction that blocked a new law prohibiting social media platforms from serving "harmful" content to teens. ... read more

As Sulzberger warns, once the free press is undermined, it's not just journalism that suffers -- it's democracy itself. ... read more

"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. ... read more

Jackie Lyons, who joins as HMN NA's first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New York and reports to CEO Greg James. ... read more

With more than 4 in 5 ad dollars going to digital, China has the greatest share of digital of any developed nation -- and significantly higher than the No. 2 digital market -- the United ... read more

To be an ardent fan you only need 5-6 hours a week, says NBC's "Sunday Night Football" announcer Mike Tirico. Add 45 minutes for pregame TV/streaming content and you're good to go. ... read more

The Hallmark TV brand is all over this new series about rival fried chicken restaurants in a small southern town. ... read more

The Department of Justice will attempt to prove Google illegally monopolized ad-tech tools that power programmatic ads. ... read more

The Department of Justice will attempt to prove Google illegally monopolized ad-tech tools that power programmatic ads. ... read more

Small business owners have concerns about possible outcomes of Google's DOJ antitrust trial set to begin Monday. Some believe they may need to hire agencies to help them through processes or use of multiple companies, ... read more

Google has implemented stricter recertification guidelines and certification for gambling and gaming as the betting season for the NFL gets underway. ... read more

See what I did there? Using a little reverse psychology to get you to do the opposite - click through and read today's "Red, White & Blog" - if only as an act of authoritarian ... read more

Roblox has launched its own world showcasing immersive case studies from major brands with their own Roblox experiences and a virtual tour of the platform's ad offerings and gamified marketing challenges. ... read more

Based on the bill President Biden signed in April, TikTok is likely to be sold or banned in the U.S. within a matter of months. ... read more

Google launched a series of ads introducing Bob, a popular "afterlifestyle" influencer, from the Warner Bros. movie 'Beetlejuice' as part of its ongoing campaign titled New Ways to Search. ... read more

As Google prepares to battle the U.S. Department of Justice in another trial, the UK Competition and Markets Authority alleged Google has "abused its dominant position" in online advertising that favors its own services. ... read more

The future of a streamlined ad-tech industry won't be shaped by cookies -- it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns. ... read more

As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks - they might like you too much. ... read more

Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML's Obviously. ... read more

Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users' privacy by allegedly sharing information about their online video- viewing with other Amazon-affiliated companies as well as outside businesses. ... read more

Ketchup is reimagined for the Dutch, resulting in "Hagelchup: The most Dutch ketchup ever made." ... read more

In the new role, Tim Rich will lead the development and implementation of advanced AI-agent frameworks - aligning product strategy with execution across Horizon Media's portfolio, according to the agency. ... read more

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically mattered most to him - Nielsen ratings - including the states ... read more

More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services. ... read more

Prospective rulers Trump and Harris are now going to have to abide by a set of debate rules announced this week by ABC News. ... read more

Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on direct-to-consumer platforms, ... read more

There's a lot of change in the digital ad industry - and a lot to consider as the fall season approaches. Here are some issues I am thinking about. ... read more

"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitored plaintiff's communications with Home Depot," California resident Christopher Barulich alleges in a new class-action complaint. ... read more

The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and negative feelings among teens. ... read more

TikTok is updating its U.S. Election Center, an in-app resource showcasing informational tools aimed at keeping users informed during this election year. ... read more

YouTube is working on AI tools that advance detection of AI-generated voices or music and faces, especially when the audio or face belongs to a notable identifiable human. ... read more

The brand has doubled spending since 2018 to support "an increase in science based-innovation being launched into the market," says CFO Nelson Urdaneta. ... read more

There is a seemingly endless list of top musicians and groups who've objected to the former President's appropriation of their work for his campaign. ... read more

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet's second antitrust trial that starts next week. ... read more

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet's second antitrust trial that starts next week. ... read more

Kumar previously served as chief data & marketing technology officer at Interpublic Group. ... read more

Richard Hartell, formerly head of GroupM's Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year. ... read more

The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void. ... read more

Media buyers expect to spend 11.8% more on ads in 2024 - up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV ... read more

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab. ... read more

A federal appellate court has blocked enforcement of a California law that requires large social media platforms to disclose their editorial policies -- including how they treat hate speech and other objectionable material. ... read more

I'm not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest of you, according to research I ... read more

More users are looking past the convenience of paying to remove ads or blocking them. What prompts users to disable ad blockers and consider ads to be non-intrusive? ... read more

YouTube is rolling out the option this week for parents to link to their teen's account without altering their individual algorithms. ... read more

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific. ... read more

The nonprofit Internet Archive's 13-year-old e-book lending program infringed copyright, a federal appellate court ruled Wednesday. ... read more

Snap CEO Evan Spiegel says the ad unit is designed to help advertisers "raise awareness with broad reach in the chat inbox," while also driving conversion with an in-message call-to-action. ... read more

Last year Disney struck a deal with Charter's Spectrum service allowing the pay TV company to sell streaming platforms Disney+ and ESPN+ alongside its traditional live linear TV networks. ... read more

A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed the ad game for Google. ... read more

Retail media spending is moving up the marketing funnel -- and new data suggests that's leading to a 33% decrease in allocations. ... read more

How brands can remain afloat without sinking ad spend this election season. ... read more

50% of work-related engagement, if not more, is now done over screens, and most people look at the screen rather than into a camera for these conversations. ... read more

The new version of the app has the League's pay offering, NFL+ at its core. It offers access to live games, NFL Network and RedZone, which replays every touchdown from every NFL game played on ... read more

In addition to controlling navigation, infotainment and climate adjustment, Volkswagen's IDA voice assistant will be able to answer general knowledge questions. ... read more

AI projects to engage HCPs are underway or being actively considered for use in the near future at 80% of the pharma companies studied. ... read more

An adorable robot named Luigi, with enormous, expressive saucer eyes and the sleek body of an espresso machine, stars in this spot. ... read more

Features from an older performance ad video product will fold into an automated ad platform supported by AI. In March 2025, Google will upgrade to Demand Gen as the company builds AI into all of ... read more

The company spends an estimated $395 million on measured media annually, according to agency research firm COMvergence. EssenceMediacom was the incumbent. ... read more

Are movie titles pulling the movie theater business up by its bootstraps? ... read more

Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding political ad spending (or 10.5%, if included). ... read more

Apple TV is far down in second place at 13.3%, followed by Amazon Fire TV, Samsung, LG, Xiaomi and Vizio. Apple TV and LG recorded the strongest gains year-over-year. ... read more

The show might be the first prime-time network series, animated or otherwise, in which the dialogue is entirely accented in Philly-speak. ... read more

YouTube posted a 10.4% share for July, while Disney came in at 9.9% for the month, with NBCU close behind at 9.5%. ... read more

Badler arrives at "The Guardian" after serving as chief commercial officer at "Morning Brew." ... read more

The Lincoln Project thinks so and has asked the Department of Justice to open a formal investigation into the matter. ... read more

Bluesky reported "all-time-highs for activity" late last week, with 500,000 new users joining and has since added almost 2 million more. Its total downloads soared by 10,584% over the weekend vs. the previous weekend, with ... read more

Brazil's Supreme Court upheld an order to ban X in the country after the platform refused to name a legal representative by last Thursday. The loss of 20 million users reduces X's monetizable daily active ... read more

X's total user base is down at least 10% in 2024, which will directly impact its ad revenue - reportedly down around 83% vs. late 2022, when Elon Musk took over the app. ... read more

Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new host of "Wheel of Fortune" beginning Sept. 9. ... read more

A federal judge has blocked portions of a new Texas law that would require social platforms to use filtering technology to prevent "harmful" content from being served to minors under 18. But the judge is ... read more

These OOH ads give us a clever peek-a-boo image -- a vertical slice -- of the exclusivity and comfort offered in Business Class. ... read more

In a ruling that could have a broad impact on social platforms, a federal appellate court said Section 230 didn't protect TikTok from liability for allegedly serving "blackout challenge" videos to a 10-year-old girl. ... read more

The ability to identify when an AI engine does not have the answer will move these models to the next level of services. ... read more

Artificial intelligence gets the Oprah Winfrey treatment when she hosts an inquisitive, one-hour special on the subject later this month on ABC. ... read more

The poll now shows Harris up by 1% in Arizona, and 2% for both Georgia and Nevada. Trump is ahead by 1% in North Carolina. ... read more

SPIN magazine founder and former editor & publisher of Discover Bob Guccione Jr. reflects on rflxt, a new online mag covering science, tech, the future, and wellness, especially women's health. ... read more

Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media. ... read more

A shorter holiday shopping season requires even the biggest advertisers to be agile and quick to respond. A Google Ads exec talks about what it will take and steps brands should consider. ... read more

Blackouts are threatening the upcoming start of the NFL season on ABC and ESPN next week and have caused viewers to miss new season college football games this weekend and U.S. Open Tennis on ESPN. ... read more

Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generated summaries for Live Chat, Gems and image generation in Gemini, extending restrictions more widely across its AI ecosystem. For ads, Google requires that ... read more

Groupon coupon codes for dining and entertainment discounts took many iterations as the model matured from paper printouts to digital. Valpak has now consolidated its offerings and magazines to rebrand "Clipper Magazine" into Clipp. ... read more

In this week's edition, I review two "goods" ("Hacks" and "The Bear") and one "too bad ("Criminal Minds: Evolution"). ... read more

AI has been used to create fake reviews in app stores, according to recent data - which artificially inflates an app's credibility and gets people to download potentially harmful or deceptive content. ... read more

Social media companies have turned into search engines, but brands and influencers still don't seem to be thinking about having to do without TikTok, and how the platform seemly prioritizes non-branded searches for products. ... read more