Advertising Perspectives

Included in a host of new privacy, ads, and location settings, Reddit is no longer allowing its users to opt out of seeing personalized ads based on their in-app activity, while introducing new ad control ... read more

Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking platform that includes a currency ... read more

Disney CEO Bob Iger had said crackdown would commence in 2024. ... read more

"I strongly urge you to pause the release of any AI chatbots until Meta understands the effect that such products will have on young users," Senator Ed Markey said in a letter to Meta CEO ... read more

YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine whether they wish to have products or services promoted alongside content ... read more

The Spaceback platform can now convert social content to programmatic-ready CTV ads, as well as video and digital display ads. ... read more

But "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. ... read more

But "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. ... read more

The 22 golden girls vying for the love of 71-year-old Gerry Turner on "The Golden Bachelor" each bring their own spin to the occasion. ... read more

Although there are some signs that the ad business is recovering, Q4 "scatter" ad inventory for traditional and streaming TV continues to be "depressed." ... read more

OMG's scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America. ... read more

Meta Platforms introduced the company's first generative AI products for consumers Wednesday - the same day media began reporting the executive overseeing Meta's efforts to develop chips for AI is leaving at the end of ... read more

Meta Platforms introduced the company's first generative AI products for consumers Wednesday at the company's annual engineering conference, Meta Connect. ... read more

Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. ... read more

Founding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and Vistar Media. A UK Brand Board has also been appointed. ... read more

As linear cable TV network business continues its slow decline, national TV ad revenues will fall 4.9% by the end of this year to $22.4 billion, according to S&P Global Market Intelligence. ... read more

LG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to its ACR-driven infrastructure to hone targeting and measurement of impact on consumer spend. ... read more

Answer: When it reaches planners and buyers like you. What's that you say, "I don't read 'Emu Today & Tomorrow' magazine." Well, keep reading today's column and find out why. ... read more

CEO Tom Pino contends it is crucial to modernize media strategies and match the message to the channel. ... read more

Consumers do not like their content interrupted, so why do we keep interrupting them? Streamers have an entire ecosystem of monetization opportunities to explore. ... read more

On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed at helping educate the platform's Agency partners on how to build effective Snapchat briefs and ad campaigns to "level up results for their clients ... read more

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Gen Z approaches generative AI with caution in the workplace. A study by Adobe found Gen Z is split on whether they are ready to embrace the technology in the workplace or walk away. Only ... read more

An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology. ... read more

YouTube is changing the parameters of what types of content creators are able to monetize on the platform, making it more profitable to post clips focused on abortion and adult sexual abuse, while restricting ad ... read more

Ad-supported services' share of viewing rose 6%, and Tubi beat out Hulu as the most commonly used AVOD/FAST, per latest TiVo trends report. ... read more

Amazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. ... read more

Amazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. ... read more

YouTube is ending its Premium Lite subscription tier on October 25. Users paying for the Premium Lite subscription tier will be forced to subscribe to the platform's Premium tier if they want to continue an ... read more

Known has corralled quite a few entertainment clients in the last couple of years including AMC Networks, TelevisaUnivision and streaming services Disney+, Max, Discovery+ and others. ... read more

Google plans to shut down its podcast app in 2024. YouTube Music's podcast offerings will be expanding globally by the end of 2023, introducing users to discover and community features, as well as the ability ... read more

Treffiletti joins Rembrand, reuniting with teams he worked with at BlueKai, Oracle and Voicea. ... read more

FCC chair Jessica Rosenworcel is moving forward with a push to restore the Obama-era open internet rules. ... read more

While August's 1.2% expansion was modest, it follow's July's 6.2% growth. ... read more

Microsoft on Tuesday announced the creation of a new ad network for retailers in the U.S. wanting to quickly launch a retail media program. ... read more

Tech-savvy PMG this morning became the latest in a long line of agencies launching their own bespoke generative AI chatbots. But so far, it's not talking. At least not to me. ... read more

The Media Rating Council has given accreditation to iSpot.tv's core national TV occurrence data. iSpot.tv says this accreditation is the first of its kind ever to be approved by the MRC. ... read more

As it looks to power its data centers running AI with nuclear energy, Microsoft is hiring a nuclear technology project manager. Much more energy is needed to run AI-related applications compared to search. ... read more

"More Than That with Gia Peppers" is expanding with a four-part limited broadcast TV series on Revolt, the black-owned multimedia company. ... read more

In the wake of the news that the writers' strike is ending, my thoughts turned to what the TV writers actually write for the rest of us. ... read more

Ad fraud will leap 105%, from $84 billion in 2023 to $172 billion in 2028, the researcher projects. ... read more

Typically, scores of new linear TV shows each season barely make it through their first season before getting the axe. ... read more

SAG-AFTRA has voted overwhelmingly to authorize a strike against ten major video-game companies. Union officials say many of the same issues actors are focused on for that strike -- higher wages and AI -- are ... read more

One of the trade associations -- the 4A's -- goes a step further, defining MFAs as "made-for-arbitrage." ... read more

In the wake of Jann Wenner's ouster from the Rock & Roll Hall of Fame board, a surprising source came to his defense: long-time rival Bob Guccione Jr. In the following Q&A he explains why ... read more

ProLiteracy has applied the technology to assist low-literacy parents to improve reading and writing skills and has enlisted Droga5 to create a campaign demonstrating one family's experience. ... read more

As part of its new contributor program, Reddit is pledging to award its users actual money for their "karma" and "gold" internet points, and also announced it will replace its previous Reddit Gold system with ... read more

Speech, voice, and vision features announced by OpenAI Monday in its ChatGPT move the technology to a conversational interface that ad agencies and companies can build into their own platforms. ... read more

The Publicis Media unit also named UM's Maura McCartan head of the Hulu account, and L'Oreal's Ben Watson head of commerce. ... read more

The feature uses OpenAI's new voice generation technology, Spotify says. ... read more

If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think about framing something similar for media services. ... read more

Snap inked a deal to integrate with Microsoft's Chat Ads API to serve relevant Sponsored Links in its My AI chatbot. The companies announced the news Monday. ... read more

Verbal conversation with a machine to plan ad strategies will soon become common. The Brandtech Group is working on a generative AI tool that moves the ad industry more toward conversational media. ... read more

What is actually left for Fox News Channel, Fox News Media, and Fox Television Network? Right now many would say much of the same, especially under his son Lachlan Murdoch, executive chairman of Fox Corp. ... read more

The vast majority of marketers are focused on AI's role in content, creativity, and customer experience, not media. ... read more

Hollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strike. In a memo to its members on Sunday night, the Writers Guild of America negotiating ... read more

Thanks to the writers' and actors' strikes, network TV will start a new fall season this week with lineups that seem more like midseason and summer slates than fall schedules. ... read more

Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it. ... read more

"Keep Ukraine Moving," includes two massive billboards in Times Square that share the stories of Ukrainian drivers who support the war effort. ... read more

A New York law requiring social-media platforms to accept complaints about offensive speech and disclose how they are handled violates the First Amendment, critics tell the 2nd Circuit Court of Appeals. ... read more

Purchasers can now see product pricing in their local currency and be able to toggle between different currencies. ... read more

Total number of paying members is now five million, midway to CEO Evan Spiegel's expected medium-term goal. ... read more

Only 10% of marketing leaders strongly believe their marketing investments position them to emerge from economic turmoil ahead of the competition. ... read more

Publishers are uncomfortable with chat features that use artificial intelligence (AI) when they cannot control the use of the site's content, so Microsoft created an option that lets them limit what is served in chat ... read more

If approved by the court, the settlement will resolve allegations that Clearview violated a biometric privacy law in Illinois, as well as laws in California, New York and Virginia. ... read more

As we work our way through the Year of the Rabbit, let's hop forward and get uncomfortable with the marriage of culture and race, and the terms "multicultural" and "general market." ... read more

All the greatest ads are surprising. They can be surprisingly dramatic, fun, or touching. Without the surprise, none of the other emotions land. ... read more

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and self-attributing networks. ... read more

The testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to brand content through real-world environments, via PCs and phones. ... read more

Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an expected $19 ... read more

The award is designed to recognize African American students who strive to "revolutionize an industry, change social norms and bring change to their communities for generation to come." ... read more

Lukas, who joins from MMB, where he was head of strategy, has held a variety of agency, speaking and writing roles since starting out as an account planner at Chiat/Day in 1991. ... read more

The most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. ... read more

Poll of 3,200 fans finds higher rates of piracy among fans of certain teams and those who live in certain states. ... read more

The FAST platform now offers more than 500 free channels across the U.S. ... read more

"Friday Night Smackdown" will return to USA Network next year from Fox as part of a reported five-year, $1.4 billion deal between TKO Holdings Group and NBCU. ... read more

The video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime members. ... read more

The very fact that Murdoch waited until age 92 to turn over the reins to his son is as good a symbol as any of the man's tenacity. ... read more

Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones. ... read more

If the presidential election campaign plays out anything like the presidential merch campaign, incumbent Joe Biden is winning. Dark Brandon too. ... read more

TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search ... read more

The statement doesn't break any new news, but is the MRC's official sum-up on what transpired and where things stand. ... read more

Heidi Shaffer replaces Michael Sprague, who left the automaker several months ago to "pursue something more entrepreneurial," he tells "Marketing Daily." ... read more

Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved in the cross-platform TV marketplace this week during one of Simulmedia's ... read more

For the first time, Facebook is making it possible for users to create multiple personal profiles so they can showcase various parts of themselves in separate forms, because "sometimes separate is simpler." ... read more

A ban on TikTok will "protect Montanans' privacy from a foreign power and their health from a potentially dangerous product," 18 states say in a friend-of-the-court brief. ... read more

"Consumers do not have the time to read hundreds of pages of dense privacy policies, and it should not be their burden to do so," FTC consumer protection chief Samuel Levine said Thursday. ... read more

Lufthansa has worked with Accenture Song for the last dozen years. The switch, which follows a formal review, officially takes effect in January. ... read more

"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday. ... read more

Among the ways to help: Ukraine entrepreneurs need funding, mentorship and business development support. ... read more

That's according to agency research firm COMvergence, which released its analysis of media agency reviews during the six months of 2023. ... read more

Microsoft Advertising has announced the addition of Copilot to its ad platform, and a conversational experience to help brands and agencies create ads based on data and generative AI. ... read more

YouTube will provide a variety of tools for creators, agencies, and brands, from GAI-generated backgrounds for Shorts to finding the ideal music for the right price to run with a video. It is also in ... read more

The award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts to promote fossil fuel companies and their activities. ... read more

IPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Reprise, Matterkind and Kinesso -- into a single rebooted Kinesso that will operate as the invisible back-end developing ... read more

But the 92-year-old vows to stay closely involved as chairman emeritus of both companies. ... read more

The direct, server-to-server connections allow CTV publishers to easily extend their inventory and advertisers to access it directly. ... read more

A new NBC drama about a law-enforcement psychologist earns the title of first new network show of the traditional fall TV season. ... read more

Ad Net Zero provides a roadmap for the advertising industry. But will it work? ... read more

ID5 announced a collaboration with Microsoft Advertising as the "advertising world gets ready to pivot on its access in just a few months," said Caitlin Borgman, ID5 chief commercial officer. The partnership relies on support ... read more