Advertising Perspectives

The studio, which will be headed by former Head of Communications Strategy Will De Lannoy, will add integrated media planning and buying services. ... read more

MediaPost is seeking nominations for its annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, please contact joe@mediapost.com by Nov. 17: Media Agency; Holding Company; Independent ... read more

The new branding campaign, which will run over the next few weeks, will be omnipresent across New York City's subway system. ... read more

The new branding campaign, which will run over the next few weeks, will be omnipresent across New York City's subway system. ... read more

The Institute for Advertising Ethics will hold two events -- one the morning of Oct. 19 and another in late December -- to educate the ad industry and develop a framework and tools to help ... read more

Just 20% of consumers in a study published Thursday by PwC said they plan to shop on Black Friday this year -- down from 60% in 2015. ... read more

Just 20% of consumers in a study published Thursday by PwC said they plan to shop on Black Friday this year -- down from 60% in 2015. ... read more

The campaign shines a spotlight on how business and finance sectors can use crytpo-technologies to help scale their business. ... read more

One School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse. ... read more

The private equity-backed portfolio company that acquired Standard Media Index in June, and made a strategic investment in rival SQAD in April, this morning announced key new hires from industry-leading technology and data firms. ... read more

Celebrity crypto payola aside, should advertisers and influencers be required to disclose what they pay or get paid to influence consumers? ... read more

"Walker: Independence" is a new 19th-century prequel to CW's "Walker," which starts its third season on Thursday. ... read more

Vizio Ads says it has completed upfront TV "commitments" totaling $200 million for the Oct. 2022-Sept. 2023 season. Vizio says this is a 100% increase vs. a year ago. ... read more

Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as director of U.S. operations. ... read more

Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as director of U.S. operations. ... read more

The top five brands for the month are Honda ($21.2 million), Chevrolet ($19.3 million), Hyundai ($18.5 million), Toyota ($17.7 million) and Nissan ($16.4 million). ... read more

A federal judge in California has thrown out a lawsuit by Android users who claimed that Google wrongly took their "property" when it allegedly collected app-related data. ... read more

Tesla CEO Elon Musk has decided to go through with a $44 billion purchase of Twitter after all, despite his recent attempt to back out of the deal. ... read more

The new ad options include music optimization for Reels ads, new ads in Explore, multi-advertiser ads and augmented-reality ads. ... read more

In part the M&A deal is designed to expand the Doner Partners Network presence on the West Coast-Wolfgang, which opened in 2017, is based in Santa Monica, CA. ... read more

In a move to grant Facebook users more control over the types of content they see, Meta announced Wednesday it is rolling out updates for a further customizable Facebook Feed. ... read more

In the coming weeks, businesses and advertisers will see the Google tag capabilities directly integrated into Google Ads and Google Analytics to provide a more centralized and intuitive experience and make it faster and easier ... read more

My kids are artists at skirting the rules I've made about screentime on their devices. ... read more

DoubleVerify Wednesday announced the launch of the DV Attention Lab with inaugural customers, Mondelez International. The measurement aims to provide an alternative to third-party cookies by optimizing campaign performance using in-depth attention data on ad ... read more

Following recent privacy framework updates that wreaked havoc on mobile ad targeting effectiveness, Apple's latest is good news for Madison Avenue. ... read more

New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report. ... read more

Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. ... read more

In "Reginald The Vampire," an accidental vampire learns that he must now live for an eternity with the same old problems he has always had. ... read more

Shell credits the growth to high-profile content including sports, and says major exclusive theatrical releases that moved quickly to Peacock also drove business. ... read more

The program, introduced last year, will be closed in early 2023. ... read more

The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year. ... read more

The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market. ... read more

In effect it's a rebranding of ad agency Zambezi's four-year-old media group, led by Chief Media Officer Grace Teng. ... read more

Ad-measurement platform VideoAmp says the measurement tool combines data from smart TV automated content recognition data and set-top-box TV home viewership data across more than 39 million TV homes. ... read more

The assignment, which covers the BMW and MINI brands, follows a competitive pitch that included incumbent GroupM's Wavemaker. ... read more

Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairman. De Nardis previously joined LoopMe's advisory board in 2019. ... read more

The Dish Network/Sling TV blackout of all Walt Disney TV networks makes one thing clear: "Direct-to-consumer'" takes on pressing importance. ... read more

SCOTUS declines to review lower court ruling allowing the lawsuit to proceed. ... read more

"Alaska Daily" pays homage to local-market journalists who do their work in the face of dwindling circulation, financial reverses and staff downsizing. ... read more

The study by Basis Technologies found that better connected TV tech and targeting is political media's most promising recent development. ... read more

Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amazon Prime Video is averaging 11.9 million viewers per Nielsen TV measure. Adding its first-party viewership data from all its digital platforms to that ... read more

Holders of less than 20% of Saatchi's outstanding stock (other than that held by the pursuing company and its CEO) tendered their shares, far less than required to complete a deal. ... read more

Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain oracle network, has "better technology" and "scales better" than other cryptocurrencies like Bitcoin and Ethereum. ... read more

"Sure, social media is the primary channel for Gen Z, but it's not just YouTube, Snap, TikTok and Instagram," the Horizon's "Gen Z Field Guide notes. ... read more

Fan engagement platform Fandom has acquired a slew of massive entertainment and gaming brands from Red Ventures in a deal that is worth about $55 million. Brands include GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, ... read more

How do you greenwash news that you were caught greenwashing news? If you're IPG, you announce you're the first holding company to "proactively review" energy industry clients before accepting new work. ... read more

With the win in North America, Mediaplus Group now supports De'Longhi in 30 countries. Mediaplus is based in Germany. ... read more

The M&A deal will bolster commerce capabilities across the network and RafterOne will be aligned with MRM, IPG's customer experience and commerce agency. ... read more

If TikTok seals a deal with TalkShopLive, creators and big brands could be sharing shopping livestreams within weeks, per FT. ... read more

OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth rate, second to digital TV owned-and-operated ... read more

FuboTV says Q2 total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million. The virtual sports-focused pay TV service says the Unified ID 2.0 graph can tap into first-party ... read more

FuboTV says Q2 total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million. The virtual sports-focused pay TV service says the Unified ID 2.0 graph can tap into first-party ... read more

Wannabe program producers could do a time buy on a TV network to get placed -- and financially unstable TV companies might just want to go along. ... read more

Wieden and his partner David Kennedy formed W+K on April Fool's Day 1982 with founding client Nike. ... read more

CBS adds a firefighting drama to a prime-time lineup that is heavy on law enforcement, but light on fire-and-rescue shows. ... read more

Weiss will oversee all marketing activities at Dow Jones and "The Wall Street Journal." ... read more

"Threats to young people online have reached a crisis point," lawmakers say in a letter sent to the FTC. ... read more

I previously predicted AIs would come for jobs that were mostly numbers-based. But I had not seen the editorial AI takeover coming this fast. ... read more

BrandTotal is agreeing to refrain from scraping consumer data, and to destroy any data previously collected from Facebook and Instagram users. ... read more

TV networks have committed more airings and media time for their new fall season TV premieres, but collectively realized 3% lower impressions in September -- at 94 billion vs. the same month a year ago, ... read more

Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. ... read more

All Facebook and Instagram users in the U.S. can connect their crypto wallets and share their NFTs on and between both platforms. ... read more

IPG said it was working with climate change consultant Planet + Purpose Solutions to develop a set of questions that the company expects prospective clients to affirm before agreeing to partner with them. ... read more

A New York-based cop show comes to prime time so fully formed that it fits as comfortably into the CBS universe as the proverbial old shoe. ... read more

Company will be "somewhat smaller" by year-end, CEO acknowledges during Q&A with employees. ... read more

Even as it shuts down its own stores, the struggling D2C brand is moving into 100 Dick's Sporting Goods locations. ... read more

With the launch of its Marketplace, Macy's takes a giant step toward the Amazon approach to ecommerce. ... read more

The purchase is part of a broader set of recent developments at Substack. ... read more

4A's President and CEO Marla Kaplowitz says that agency executives should focus on three key areas as they prepare for the next year, including talent, business development and financial stewardship and operations. ... read more

TikTok removed over 113 million video clips from April-June this year -- an 11% increase over Q1. The company says the removal of content is mostly proactive, occurring before users see harmful content. ... read more

Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. ... read more

History and math tell us that the extraordinary market expansion that we've been experiencing isn't likely to continue. ... read more

Research conducted by cybersecurity group Ghost Data shows that 30 advertisers including Disney, NBCUniversal, Coca-Cola and a Texas-based children's hospital appeared on the pages of Twitter accounts promoting links to child pornography, according to a ... read more

While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously undiscovered bodies of ad spending. ... read more

While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously undiscovered bodies of ad spending. ... read more

The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Ratings, and will allow TV advertising on the streaming app distributor to see deduplicated campaign reach and frequency ... read more

Users of FreeWheel's DSP now have access to Comscore's predictive audience profiling capabilities. ... read more

Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. ... read more

Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, according to eMarketer's Insider Intelligence -- but Netflix is projected to see gains in 2023-2026 of around 1.6% ... read more

Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in July. The consensus outlook for 2023 has been revised down to ... read more

"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' Vincent Letang. ... read more

The premise of the new CW lawyer drama "Family Law" is eerily similar to the premise of the new "So Help Me Todd" on CBS. ... read more

Some daycare and early education apps "allow public access to children's photos via insecure cloud storage," and at least one transmits information to Facebook, the Electronic Frontier Foundation tells the FTC. ... read more

Open programmatic ad spending on connected television this year has risen 31% worldwide. ... read more

Google on Wednesday at its Search On event showed how advancements in AI enable its developers to transform its products, making features a more visual experience. ... read more

The Chamber of Commerce, Business Roundtable, Privacy for America and others are asking the FTC for extra time to weigh in on the FTC's "commercial surveillance" initiative, which could result in new privacy regulations. ... read more

It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group competition. ... read more

In times of economic pressure, marketing needs to be a business driver and not a cost center. ... read more

Headquartered in Portland, OR, dotdotdash specializes in building brand experiences including on-site installations "at the intersection of culture and technology," utilizing robotics, virtual reality and other techniques. ... read more

Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disruption in the marketing landscape into new opportunities for brands to connect with customers in emerging web3 spaces. Razorfish Reef, Wave, and Drop represent ... read more

The Instacart Health initiative launched today focuses on partnerships, research and policies to help consumers make better nutritional choices and use food as medicine to heal body, mind, and spirit. ... read more

Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supply report. ... read more

The company acquired full-service Amazon consultancy Expert Edge to accelerate Havas Market's global expansion. ... read more

It "will serve to help erase the 'line of demarcation' between the revenue and expense sides of financial departments," says MFM President-CEO Joseph Annotti. ... read more

"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke. ... read more

The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry and consumer mindsets about the climate crisis. ... read more

TV set manufacturers' automatic content recognition data is in the sights of TV advertisers and media agency execs. Adam Gerber, executive director, U.S. investment strategy, GroupM, wants changes. ... read more

In "So Help Me Todd," a mother and her grown son are an oil-and-water twosome right out of the "Odd Couple" mold. ... read more

The majority of users will welcome the OG App. But for advertisers, and creators, it's another story. ... read more

"Unwanted text messages present the same problems as unwanted calls -- they invade consumer privacy, and are vehicles for consumer fraud and identity theft," the FCC said Tuesday. ... read more