MediaOcean Musings

The shot heard around the media planning and buying technology world provoked much commentary. Here’s our two cents: It’s about time. MediaBank (MB) has been making inroads at the holding companies, notably IPG and Publicis. However Omnicom Media Group and WPP’s GroupM seemed to be firmly in the DDS camp and weren’t planning to switch […] Read More

Why do we call it “Digital”?

Why do we as an industry refer to online media and other emerging technologies as “Digital”? Let’s look at the dictionary definition of the word: digi·tal (dij′i təl, -it’l) adjective of, like, or constituting a digit, esp. a finger having digits performed with a finger using numbers that are digits to represent all the variables […] Read More

Welcome to Advertising Perspectives

Welcome to the Advertising Perspectives Blog. The purpose of this site is to publish Advertising Perspectives’ thoughts and ideas about the Media 2.0 landscape and to share other voices and points of view about our industry. On this blog you’ll find content relating to media agency models, emerging technologies, media consumption habits, online and offline […] Read More

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