Kevin Reynolds is the founder of Advertising Perspectives, MadTech Consulting and data4orce.ai. He is a marketing technology architect and C-level advisor, with a focus on Salesforce and data-driven advertising.
Now
At MadTech Consulting he leads both the strategy and the build: the Salesforce stack and the data and activation systems around it (Snowflake, LiveRamp, DV360, The Trade Desk, clean rooms, etc.), and the autonomous agents that connect them.
At data4orce.ai he builds software that helps publishers, retail media networks and consumer brands turn their first-party audiences into advertising revenue. It’s a headless Salesforce app built on Agentforce and Data 360. It scores each audience for what it’s worth to advertisers, packages it for the brands it fits, and pushes it to those partners when it’s ready to sell. There’s no new interface to learn: sales and revenue teams ask questions in Slack, Claude or any AI assistant that supports MCP. They can ask what an audience is worth this quarter, or which advertisers it suits. The answers come from their own data and stay within what their Salesforce permissions allow.
Before
- Publicis Sapient. As a senior solution architect, he advised C-level clients on enterprise data and AI. He designed Zero Copy and federated data strategies connecting Snowflake, Databricks and AWS to Salesforce Data Cloud, and led governance for early Agentforce deployments, covering IP protection, data security and getting people to trust the agents.
- Omnicom. He was senior advisor to the CIO of Diversified Agency Services, where he designed shared technology for agencies across healthcare, precision marketing and public relations. That included consolidating Salesforce across more than 200 specialty firms. Before that, he was director of digital marketing services at Consolidated Data Services, Omnicom’s internal IT provider, building the marketing technology products used across the group.
- NBCUniversal. As client solutions manager and digital engagement manager, he led architects and developers delivering digital products for brands across the media portfolio.
- PHD. As SVP and director of information technology at the media planning and buying agency, he ran technology through a period of rapid change in the industry. He also represented the agency on Omnicom’s IT Planning Board and championed early database-driven media planning and buying applications.
- Earlier. He started in marketing technology at Omnicom’s Creative Media group. Before that, he worked as a recording engineer and mixer in New York, Nashville, and Los Angeles recording studios, including The Hit Factory and Chung King House of Metal. His platinum and gold record credits include NAS, Run DMC, LL Cool J, and Paula Abdul.
Credentials
Salesforce Certified Application Architect, with Agentforce, Data Cloud, Media Cloud, Marketing Cloud and Service Cloud credentials. He studied business administration at Belmont University and information technology at Baruch College.
Kevin lives in Ventura, California.