- Longtime Bungie head Pete Parsons steps downBungie CEO Pete Parsons has announced that he’s leaving the company one decade after taking on the role. In an update on Thursday, Parsons wrote that he has “decided to ... read more
- Microsoft’s new NFL deal could let you blame Copilot AI for terrible playcallsThe NFL and Microsoft have extended their arrangement that makes Surface tablets a familiar fixture on gameday sidelines, but naturally, now there’s an AI-powered twist on top. While Tom ... read more
- Do You Trust Today's Arbitraging Ad-Tech Industry To Be Your Agentic AI?If your agent knows more about what it is doing, and not doing, than you do, you will be at risk. ... read more
- TikTok Limits Hashtags As Algorithms Become More SophisticatedTikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five hashtags per post. ... read more
- AI-Infused Gemini For Home Replaces Google AssistantGoogle's latest voice assistant is built on the company's Gemini advanced AI model with advanced reasoning that can manage daily routines, many of which begin at home. ... read more
- Google reveals it isn’t making tablets, smart rings, flip phones, or glasses (yet)Photo by Max Braun (Wikimedia Commons) Google’s new Pixel 10 and Pixel 10 Pro Fold and Pixel Watch 4 may compete with Samsung, but it’s happy to let Samsung explore ... read more
- Most Americans Say Journalists Are Vital, But Influence Is Waning, Pew FindsMore than half of survey respondents said journalists are largely unable to keep personal opinions out of their work. ... read more
- Why I love my Le Creuset sauté panJennifer Pattison Tuohy is a senior reviewer at The Verge covering the smart home, Internet of Things, and, as she puts it, “as many kitchen gadgets as I can get ... read more
- China Calls Out White House For Hypocrisy As TikTok Ban LoomsDays after the White House launched an official account on TikTok, China Daily published an article scrutinizing the Trump administration's choice to utilize TikTok despite calling it a national security threat. ... read more
- Why Big Brand Price Increases Will Flatten Ad BudgetsFor major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ... read more
- 2025 is turning into a good year for long-awaited gamesIt actually happened: Silksong, the standalone sequel to Hollow Knight, has a release date. After seven years in development, and almost as many shrouded in silence, the game is coming ... read more
- How Google’s new Pixel 10 compares to the last-gen Pixel 9Google on Wednesday introduced its new Pixel 10 lineup during an event in New York - complete with a very strange keynote. In case you missed it, there are a ... read more
- Microsoft’s Xbox handheld is a good first step towards a Windows gaming OSThe first thing I did when I got my hands on the Xbox Ally was reboot it. I wanted to see exactly how Microsoft manages to hide Windows beneath the ... read more
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDONFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% higher for NFL playoff games and 243% more effective during the Super Bowl, according to a ... read more
- YouTube Music turns 10 and adds new ‘taste match’ playlistsYouTube Music is launching shared playlists that evolve based on the listening habits of the people who join them. The platform announced the new “taste match” playlists as part of ... read more
- LG’s massive 77-inch C5 OLED TV is more than $1,000 offA 77-inch LG C5 OLED TV is $1,200 off at Amazon, Best Buy, and B&H Photo.. If you want to spend the rest of the year catching up on the ... read more
- Tesla is dragging its feet in reporting FSD and Autopilot crashes to the governmentTesla is under investigation for failing to report crashes involving its partially autonomous driving technology in a timely manner. The National Highway Traffic Safety Administration requires automakers to report crashes ... read more
- HoverAir’s new floating Aqua drone can take off and land on waterThe HoverAir Aqua isn’t afraid of water and can even right itself if flipped over by a wave. | Image: Zero Zero Robotics Zero Zero Robotics has announced a new ... read more
- Pokémon looks scary again in the new Z-A trailerOne of the most brilliant things about Pokémon Legends: Arceus was the way it dropped you into the wilderness to fend for yourself as wild monsters tried to kill you. ... read more
- How Burning Man VR rebuilt after Microsoft shut it downIt was all just supposed to be a one-time thing. When Burning Man got canceled because of covid-19 in 2020, a number of attendees banded together to re-create the festival ... read more
- Is the Flipper Zero the next big car theft gadget?404 Media has a report out about an underground software market that enables the Flipper Zero to be used to unlock a wide variety of vehicles, including Ford, Audi, Volkswagen, ... read more
- Apple TV Plus is getting more expensive and will cost $12.99 per monthApple is raising the price of its streaming service. The company announced on Thursday that its $9.99 per month subscription will now cost $12.99 each month, marking a $3 price ... read more
- Silksong finally launches in SeptemberHollow Knight: Silksong, the full sequel to Hollow Knight that has been in development for years, will be released on September 4th. The news was revealed as part of a ... read more
- Why SAG-AFTRA's Ad Tracking Rule Should Be The Industry StandardThis decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation. ... read more
- Amazon is betting on agents to win the AI raceHello, and welcome to Decoder! This is Alex Heath, your Thursday episode guest host and deputy editor at The Verge. One of the biggest topics in AI these days is ... read more
- An Industry First About Some 'Industry Firsts'I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning from ... read more
- Google Search’s AI Mode is going global and getting smarterGoogle is putting AI Mode into Search in 180 countries and territories, allowing the AI-powered search feature to expand beyond the US, UK, and India. The expansion means more people ... read more
- Insta360 redesigned its compact action cam with a bigger battery and swappable storageThe Insta360 Go Ultra is available in midnight black and arctic white color options. | Image: Insta360 Insta360 has announced the next version of its compact Go action camera, which ... read more
- Hank Green’s Focus Friend swapped my screen time for bean timeEarlier this week, a bean moved into my phone. Their name is Billie Bean King, and when I'm working, they work too, knitting socks and scarves. Billie's knitted wares are ... read more
- You can fine tune the resistance of the joysticks on GuliKit’s new controllersGuliKit’s new TT Max controller also features glowing accent lighting around the base of each anti-drift joystick. | Image: GuliKit GuliKit was the first company to address the original Switch’s ... read more
- Google’s next big Android update can force dark mode and icon themesAndroid 16 will let users force dark mode onto apps that don’t support it natively. Google has started rolling out its latest batch of Android 16 features to beta testers, ... read more
- ESPN's Pitaro: More Bundling To Come – Consumer Cost Headaches Ahead?Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max. ... read more
- Families Reunite Behind Bars In A&E's 'Family Lockup'A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied. ... read more
- ESPN's Pitaro: More Bundling To Come… And Consumer Cost Headaches?Current consumer TV advertising for Disney bundles already has many variations. There is one packaging Disney+ and Hulu with Warner Bros. Discovery's HBO Max. ... read more
- Google says a typical AI text prompt only uses 5 drops of water — experts say that’s misleading
- Honor’s new flip phone will go with your Jimmy ChoosSubtle, it is not. Honor has launched a new flip phone today, the Magic V Flip 2, and it arrives with a sparkly special edition in partnership with fashion designer ... read more
- Apple Watch’s restored blood oxygen tracking attracts another lawsuitMasimo isn’t happy about the CBP reversing its previous Apple Watch import ban. Medical tech company Masimo is suing US Customs and Border Protection (CBP) in an attempt to overturn ... read more
- Microsoft employee arrested at headquarters while protesting Israel contractsThe second day of protests at Microsoft’s headquarters involved red paint. A Microsoft employee has been arrested as part of protests at the company’s headquarters in Redmond, Washington this week. ... read more
- How Kargo And The Ad Council Are Trying To Make Pause Ads HappenFor all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The ... read more
- Don’t Break The Funnel: Why OLV Still Matters In A CTV-First WorldIn a market increasingly dominated by premium streaming environments and evolving measurement standards, some marketers believe they’re still getting the full value from online video (OLV). But they’re not. As buying behavior shifts to match ... read more
- Meta’s Latest Whistleblower Report; It’s QVC, But A Nightmare DystopiaShopped Out A former product manager on Meta’s Shops ads team named Samujjal Purkayastha filed a whistleblower complaint against his former employer with the London employment tribunal for reporting illegal business practices, Adweek reports. According ... read more
- Media Briefing: Publishers catch new vibes from Meta on AI licensingThis week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals. More AI licensing deals with publishers could be on the horizon with publishers IAB Tech Lab pushes ... read more
- CTV looks to invest in creator content to win over more ad dollarsIn 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars. CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creators, with ... read more
- Marketers increasingly pressured to show their creator spend is worth it — with harder metricsWith creators, marketers are back at a familiar crossroads: measurement headaches. That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance ... read more
- Target’s next CEO shares his 3 top priorities in returning to growthThis article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in ... read more
- Media agencies scrutinize paid search adjustments amid zero-click signal confusionAs consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, ... read more
- Foundations Pledge $36.5M In Public Media FundingThe rescission of $1.1 billion in federal funding leaves many public stations vulnerable, the MacArthur Foundation points out. ... read more
- Today is your last chance to grab a PS5 before Sony’s price hikes go into effectSony announced a $50 price increase on all PlayStation 5 “slim” models in the US starting tomorrow, August 21st. The upcoming prices for a PS5 Digital Edition, the standard PS5, ... read more
- Ricoh’s GR IV launches in September for a much steeper price than its predecessorThe stealthy and no-frills camera is back. Ricoh is launching its GR IV compact camera in mid-September for $1,499.95, accompanied by a tiny new GF-2 add-on flash for $119.95. As ... read more
- Google’s Gemini Live AI assistant will show you what it’s talking aboutGoogle is bringing a bundle of new features to Gemini Live, its AI assistant that you can have real-time conversations with. Next week, Gemini Live will be able to highlight ... read more
- The Made by Google event felt like being sucked into an episode of WandavisionThere as not a single product that didn’t wow Fallon. | Screenshot: Google For the past twenty years or so, I've had a clear image of what a product launch ... read more
- Framework is teasing a ‘big’ update for August 26th — could it be Framework 16?Framework, the modular computer company, just released its first delightful tiny desktop PC, on top of its smallest laptop yet. But it’s already teasing its next big live announcement on ... read more
- TikTok Targets College Life With New Campus Connection FeatureTikTok is rolling out a new feature designed to help first-time college students connect with their classmates, while providing advertisers with more specific Gen Z targeting options. ... read more
- The game studio building a new BioShock just had mass layoffsThe team working on the next BioShock game is losing a third of its staff. According to Bloomberg, Take-Two is laying off more than 80 people at Cloud Chamber, which ... read more
- ESPN Pulling Out The Stops To Promote New Streaming/App PackageThe multifaceted campaign-coordinated on the media side by Publicis -- features actor/pro wrestler John Cena-fronted ads and collaborations with Complex, Lyft, Samsung among others. ... read more
- Analogue 3D gets yet another delay to later in 2025Things just keep going wrong for Analogue’s take on the Nintendo 64. The company announced today that the shipping date for its next console, the Analogue 3D, has been delayed ... read more
- What Google's AI-Powered Pixel 10 Gives AdvertisersNBA star Stephen Curry will support Google's hardware, features and AI services related to Health, Pixel and Cloud products as "performance advisor" - a move based on his athletic experience and expertise, but advertisers might ... read more
- Nothing’s retro-looking Headphone 1 are already $30 offThe Nothing Headphone 1 feature a design that stands out in a crowd. | Image: The Verge Nothing’s Headphone 1 hit the scene back in July, and they’re already being ... read more
- Windows 11 test brings AI file search to the Copilot appMicrosoft is testing out a Windows 11 update that lets you use AI to search through your files and images directly from the Copilot app. This test is currently rolling ... read more
- The best new features of the Pixel 10 lineupGoogle has officially announced the Pixel 10 lineup, and there’s a lot to dig into. Like last year, there are four devices — the Pixel 10, the Pixel 10 Pro, ... read more
- Google says the quiet part louder: IP68 protection doesn’t lastNo phone is waterproof. No phone is dustproof. Your phone’s sealants wear away over time; when they’re exposed salt or chlorine in your swimming water; or when they’re dropped, dented, ... read more
- The magnets are the coolest thing about the Pixel 10Pixelsnap. It has a nice ring to it. Qi2 is good because magnets are good. If you're gonna preserve food in metal cans, you should probably have a way to ... read more
- Here’s everything you need to know about preordering the new Google Pixel phonesGoogle’s latest Pixel lineup starts at $799. Google announced its entire Pixel 10 generation of phones at a jam-packed Made for Google event this week. The familiar four-phone lineup includes ... read more
- TikTok Strikes Global Content Partnership With ATPTikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport. ... read more
- Search Found Indexing Grok Chats Too, Same Mistakes As ChatGPTHuman conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making. ... read more
- Search Indexes 370k Grok Chats, Making Same ChatGPT MistakeHuman conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making. ... read more
- This AI Is Brought To You By AdvertisingDid you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not. ... read more
- How Google’s new Pixel 10 phones compare to one another on paperThe base Pixel 10 now comes with a third telephoto lens. At its latest Made by Google event, the search giant officially revealed four new phones: the Pixel 10, Pixel ... read more
- TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’CANNES – As brands seek more meaningful ways to engage with diverse audiences, TelevisaUnivision’s new U.S. advertising chief Tim Natividad says there is significant untapped potential in the Hispanic media market, and the tools to ... read more
- WPP Media Leaders: Agentic Commerce will Redefine Shopping, but Trust and Data Come FirstCANNES – The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has become a hot topic for brands. WPP Media ... read more
- Gemini for Home is Google’s biggest smart home play in yearsGoogle’s Gemini for Home will bring a new AI-powered voice assistant to its Nest smart displays and speakers. It’s finally happening: Google Assistant in the home is getting its Gemini ... read more
- Here’s where you can preorder Google’s upcoming Pixel Watch 4The Pixel Watch 4 offers a bigger and brighter display along with some new color options. Google’s Pixel phone lineup isn’t the only thing getting an upgrade in the coming ... read more
- ESPN’s streaming launch brings a TikTok-like feed and AI commentaryESPN is showing off its overhauled app ahead of the launch of its live sports streaming service. On Wednesday, ESPN detailed all of the new features coming to the ESPN ... read more
- Google’s Pixel Buds 2A add Gemini, noise cancellation, and a replaceable batteryFour years after launching the original Pixel Buds A-series, Google's back with the Pixel Buds 2A. The new budget buds are $30 more expensive at $129.99, but add some notable ... read more
- The Google Pixel 10 and 10 Pro come with magnets, a new chip, and AI everywherePhones on phones on phones. Google has formally announced the Pixel 10, 10 Pro, and 10 Pro XL, and their hardware upgrades can be summed up in two letter/number combinations: ... read more
- The newest Pixels put generative AI right inside the cameraThe call is coming from inside the house. At The Verge, we like to ask "What is a photo?" when we're trying to sort out real and unreal images - ... read more
- Google’s Pixel Watch 4 has big ideas — and an even bigger focus on AIThe original Pixel Watch was late to the game. For years, there had been rumors of a Google smartwatch that never materialized. Then, when it finally arrived, it was a quintessential first-gen device, with thicc ... read more
- Fitbit’s AI health coach is the first I might actually be interested inWe won’t get to try it until October, but so far I’m cautiously curious. | Photo by Victoria Song / The Verge I'm not a fan of AI health and ... read more
- The Google Pixel 10 Pro Fold is the first fully dust-resistant foldableJust look at that dust-tight hinge. Finally, a foldable to take to the beach. The Google Pixel 10 Pro Fold is official, matching last year's starting MSRP of $1,799, and ... read more
- Google’s Pixel Buds Pro 2 are getting new AI-powered features in SeptemberGoogle just announced its new budget Pixel Buds 2A, but it didn’t forget about the earbuds it launched last fall. Owners of the Pixel Buds Pro 2 will get an ... read more
- Google is launching its first magnetic wireless charging accessoriesGoogle’s new magnetic Pixelsnap charger attaches to an optional stand accessory. | Image: Google With its new Pixel 10 Series, Google is finally embracing the Qi2 wireless charging standard, making ... read more
- Google Pixel 10 launch event: the 8 biggest announcementsGoogle has just announced a bunch of shiny new devices to look at and AI features to yell about. As part of its Made by Google event, the company revealed ... read more
- Made by Google 2025: all the Pixel news and announcementsGoogle’s annual hardware event kicks off today at 1PM ET, with announcements expected for four new Pixel 10 phones, the Pixel Watch 4, and a new budget pair of Buds ... read more
- The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI ScrapingDigital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, ... read more
- Sword of the Sea is a spirited celebration of movement and the seaThere's a persistent belief that in order for sharks to breathe underwater, they must keep on swimming. While this is partly true for a few species, the myth likely stems ... read more
- Sony is raising PS5 prices, starting tomorrowSony is raising the price of all PS5 models by $50 in the US due to a “challenging economic environment,” according to a blog post. The changes will go into ... read more
- Amazon’s next tablet might run AndroidIs Amazon moving away from FireOS? Amazon is preparing to launch a new tablet that could run on Android instead of its custom FireOS software, according to a report from ... read more
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' CampaignThe Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of the team's first division championship with the Creamsicle Game. ... read more
- Google signs Stephen Curry to pitch its Pixel, health, and AI gearStephen Curry will likely be making some appearances in future Pixel ads. Google has brought NBA star Stephen Curry on board to help shape the company’s hardware, features, and AI ... read more
- Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust TrialOyez! Oyez! Oyez! “Oyez” means “hear ye” in French. Town criers and court officers traditionally use it to call for silence before a judge enters the courtroom and proceedings officially begin. In the courtroom of ... read more
- Microsoft and Asus’ new Xbox Ally handhelds launch on October 16thThe Xbox Ally X. | Photo: Tom Warren / The Verge Microsoft and Asus are putting a date on their new Xbox Ally handhelds: October 16th. Both the Xbox Ally ... read more
- Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum UnitNielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data. ... read more
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey FindsForty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds. ... read more
- Amazon now sells used Hertz rental carsAdd a used rental to your basket, alongside everything else you already buy on Amazon. Hertz has announced that it will start selling used cars from its rental business on ... read more
- AI Marketing Platform Bluefish Raises $20M In Series A FundingOn Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to ... read more
- MSNBC Rebranding To MS NOW Is Head-Scratcher Of The WeekIf MSNBC's rebranding to MS NOW is any example, then renaming stuff can be very challenging indeed. ... read more
- 'Multiview' Screen Channels: Promote, Deep Viewing… Or Headaches?DirectTV - which has had this multiview technology for over 20 years - is adding seven of these channels with different network genre emphasis, including sports, news and kids "mix." ... read more
- Made by Google: How to watch the Pixel 10 launchGoogle is set to reveal its new flagship Pixel hardware at a Made by Google event today at 1PM ET / 10AM PT, when we’ll find out exactly what the ... read more
- Prices leak for the rest of Google’s new Pixel productsAt this rate, nothing announced at Google’s Pixel event will be a suprise. More prices have leaked for Google’s new lineup of Pixel phones and watches, this time joined by ... read more
- Ikea’s most Ikea product everYou can certainly use this for other things besides meatballs too, but it does present them beautifully. Ikea is teaming up with a Swedish designer for its latest collection, and ... read more