VanMoof, the poster child of bikeaggedon, just launched the first e-bikes developed under new leadership following its 2023 bankruptcy sale to McLaren Applied. The bikes were supposed to be revealed tomorrow, ... read more

WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just 2.2%, including the effects of political advertising. ... read more

The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice data and documentation between buyers and sellers in the digital advertising supply chain," the IAB said, adding that ... read more

Related Insights Brand Safety How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo Read More Three months since the unveiling of ... read more

I genuinely never expected to say this: it appears Apple finally figured out multitasking on the iPad. With iPadOS 26, the company hasn't completely taken off the guardrails for how you ... read more

The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "unique, incremental reach" -- as well as "outcomes" -- generated by campaigns running on GSTV's network. ... read more

Splatoon Raiders. The squid kids are coming to the Switch 2. In its mobile news app today, Nintendo made some surprise announcements about its ink-shooting franchise. First up, a spinoff game called ... read more

Cisco Systems has laid a foundation that enables advertisers to scale intelligent, AI-driven strategies with accuracy, performance, security, speed and visibility. ... read more

The New York Times' games team is trying something new: it's about to start testing a Scrabble-like game it calls Crossplay, but instead of folding the game into the main NYT ... read more

Microsoft has started testing a new feature for its Edge browser that adds an AI-powered search to browsing history. This new “enhanced search” feature lets you find websites in your browser ... read more

The tech world is full of cycles. Things are always bundling and unbundling, going from minimalist to maximalist, embracing nostalgia before diving head-first into the future. And right now, it appears, ... read more

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of "professional" content actually is. ... read more

The Nintendo Switch 2 is finally, officially out, and Verge staffers have spent a bunch of time playing with it. The new console has a lot of improvements, like a bigger ... read more

Being able to personalize Journal entries with doodles on iPad is a nice touch. After two years as an iPhone exclusive, Apple’s Journal app will soon be available on Mac and iPad. ... read more

Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by 1.6 percentage points to 4.8% ... read more

WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December. ... read more

Starling Bank, one of the UK’s digital challenger banks, has launched a new AI-powered tool that will answer questions about your spending habits. You can now easily find out how much ... read more

OpenAI’s ChatGPT service is currently down for some users after the platform started experiencing performance issues on Tuesday morning. The chatbot responded with a “Hmm…something seems to have gone wrong” error ... read more

Meanwhile, in a galaxy far, far away from the parent company, WPP Media has downgraded its forecasts for global ad spend growth by 1.7%, a consequence of clients responding en masse to U.S. President Donald ... read more

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s ... read more

Fortnite’s copycat culture might finally be on its way out. Fortnite creators’ habit of copying other creators’ popular experiences, rather than developing original games, has long frustrated both fellow creators and brands looking to invest ... read more

WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources ... read more

Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions ... read more

Protesters from The Contra Tiempo Artivist Theater at Grand Park in Los Angeles, Calif., June 9, 2025. | Photo: Ariana Drehsler / The Verge On Monday after a weekend of demonstrations, hundreds ... read more

After staring at, scrolling through, and puzzling over Apple's new Liquid Glass design language on my iPhone for the better part of an afternoon, I don't hate it. But I also ... read more

Macs equipped with an Intel chip will no longer receive major software updates after the release of macOS Tahoe this fall. During the WWDC Platforms State of the Union keynote, Matthew ... read more

Microsoft is now allowing Windows 11 testers to try out a new, larger Start menu that includes a scrollable interface, new views, and more customizability. An early version of the new ... read more

Apple's WWDC 2025 had new software, Formula 1 references, and a piano man crooning the text of different app reviews. But one key feature got the short end of the stick: ... read more

The “Adaptive Power” option will exist alongside “Low Power Mode.” Apple is working on a new “adaptive power” feature in iOS 26 that aims to make your battery last longer. In the ... read more

Apple just announced the next major software update for iPhones: iOS 26 (a jump from what, until recently, was expected to be called iOS 19), and it’s packed with a whole ... read more

Turn your modern handheld into a makeshift Nintendo DS using Retroid’s clamp-on secondary screen accessory. | Image: Retroid The Nintendo DS was a wildly successful console, but emulating its unique dual screen ... read more

Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer ... read more

With Prey, director Dan Trachtenberg revitalized the Predator franchise and showed us all how wildly thrilling its central conceit could still be with just a little bit of reworking. Prey took ... read more

Roku is experimenting with a new homepage that aims to make it easier to jump into your favorite apps and discover new things to watch. The test is rolling out to ... read more

Design, to quote a wildly overused Steve Jobs-ism, is how it works. And if that's the case, Apple's new design language, which the company is calling "Liquid Glass" and just announced ... read more

Apple announced sweeping updates to iOS 26 during WWDC 25 that’ll launch this fall, and that extends to CarPlay, its infotainment interface. CarPlay and CarPlay Ultra-compatible cars will reap the benefits ... read more

Apple packed a bunch of major updates into its annual Worldwide Developer Conference keynote. During the event, the company showed off the sleek design refresh coming to its operating systems, as ... read more

Apple announced updates to iOS, iPadOS, watchOS, visionOS, and macOS today. | Screenshot: Apple The first developer betas for iOS 26, iPadOS 26, watchOS 26, tvOS 26, visionOS 26, and macOS Tahoe ... read more

A Raymond James research note analyzes impressions and paid clicks - part of an upcoming core AI search traffic model for the U.S. based on Google AI Mode, which recently introduced ads in the AI-based ... read more

This year's WWDC is shaping up to be surprisingly focused on power users. There are lots of new personalization ideas, plenty of new ways to move things around on your device, ... read more

The National Advertising Division questioned several productivity claims Microsoft made related to its 365 Copilot suite of applications for the enterprise market, as part of a routine monitoring program for marketing and advertising. ... read more

Apple is launching a new app that acts as a central hub for the games and gaming features across its platforms. The new Apple Games app combines Apple Arcade, App Store ... read more

Apple’s next major versions of iOS and macOS, iOS 26 and macOS Tahoe 26, are set to launch as free updates this fall, the company announced at its Worldwide Developers Conference ... read more

YouTube has coached its content moderators to prioritize "freedom of expression" in rule-breaking videos if they are likely to appeal to the "public interest," according to "The New York Times" - including videos in which ... read more

Apple has unveiled iOS 26, the next version of its iPhone operating system, as part of its suite of announcements at its Worldwide Developers Conference (WWDC). It features a complete redesign ... read more

The Apple Vision Pro is getting its third major software update this year. Apple announced the latest major update for its Vision Pro headset during the company’s WWDC 2025 keynote presentation on ... read more

A protester attempted to disrupt the beginning of Apple’s WWDC. At Apple’s in-person event, software chief Craig Federighi was onstage delivering opening remarks to attendees when the protester began shouting. The ... read more

tvOS 26, the latest operating system update for Apple TV hardware, has been unveiled in the roster of announcements made by Apple at its Worldwide Developers Conference (WWDC). We’re currently on ... read more

Apple announced a new version of macOS during its WWDC 2025 keynote presentation. The new update, expected later this year, is called macOS 26 Tahoe. Upon release this fall, Tahoe will ... read more

The iPad is getting a big refresh this year: Apple just announced the new version of iPadOS, its tablet operating system, at WWDC. (The keynote is still going, actually; Apple dropped ... read more

Why social intelligence is coming, and what it could mean. ... read more

Apple just announced watchOS 26, the latest version of its Apple Watch operating system, at WWDC 25. As in previous years, developer access is likely to start soon with a public ... read more

Apple just revealed a bundle of new AirPods features at WWDC 2025. That includes a way to control your iPhone or iPad’s camera by tapping the stem of your AirPods. There’s ... read more

Apple is introducing a new Liquid Glass design across its software platforms today. It’s all about adding transparency and glass shine effects to Apple’s in-app interfaces across macOS, iPadOS, iOS, and ... read more

Apple has announced a sweeping change to how it names — or, rather, numbers —  its operating systems. Instead of being numbered by how many versions each has had, they are ... read more

Did the weird Belichick-Hudson collaboration make any difference in recent ads? The answer is yes, and mainly for the better. ... read more

Conference season is underway, and today we're live at Apple Park in Cupertino, California, for this year's WWDC. While we got a glimpse of the Vision Pro in 2023 and a ... read more

Chemistry's spot says emotional connection transcends language. ... read more

Let’s see what Cook is cooking. The stakes are higher than usual at this year’s WWDC. Major Apple Intelligence features the company teased at last year’s conference are stalled out, the company ... read more

Protests escalated over the weekend, culminating in a declaration of “unlawful assembly.” Angelenos are demanding the release of people detained by Immigration and Customs Enforcement (ICE), planning to gather in downtown Los ... read more

During a podcast interview Friday, actor Jason Bateman revealed Trump 2.0's antics have become an inside joke in Hollywood. But what if Bateman's "writers' room" quip wasn't a joke? ... read more

An ROG Ally X display at Best Buy shows the higher prices. | Photo by Sean Hollister/The Verge The first third-party SteamOS handheld, the Lenovo Legion Go S, was supposed to cost ... read more

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph neural networking, its CEO Keith Presley says. ... read more

Joan Lyall says agencies can "create something powerful by bringing creative and media closer." ... read more

YouTube has relaxed its moderation policies and is now instructing reviewers not to remove content that might violate its rules if they’re in the “public interest,” according to a report from ... read more

There are so many QD-OLED gaming monitors to choose from, depending on what size, resolution, refresh rate, and design you’re happy to commit to. It’s not easy to find a monitor ... read more

The dangerous playthings of our youths are the subject of Episode One of a new History Channel series that asks the question: What were we thinking? ... read more

Covering digital media, I sometimes feel like I've entered Rod Serling's "fifth dimension," especially when I see some of the advances being made in the three-dimensions of out-of-home media. ... read more

The Legend of Zelda: Tears of the Kingdom Now that the Switch 2 is out in the wild, Nintendo is ready to announce some bad news. The upcoming live-action movie based on ... read more

Chinese AI companies have temporarily paused some of their chatbot features to prevent students from using them to cheat during nationwide college exams, Bloomberg reports. Popular AI apps, including Alibaba’s Qwen ... read more

YouTube isn’t supported on the Switch 2, but that will soon change. The YouTube app for the original Switch took over a year and a half to arrive, but while that app ... read more

Today, I’m talking with Taskrabbit CEO Ania Smith. Taskrabbit is one of the original gig worker platforms that’s really focused on work you might need done in your home; it’s been ... read more

Now that I've had a Nintendo Switch 2 in my hands for a few days, I can say pretty confidently that this feels a lot like a Switch. You know, only ... read more

Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about ... read more

With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The Cupertino company is gearing up to unveil new versions (and new numbers) for all ... read more

The Cadillac Optiq may be the newest addition to the automaker’s electric lineup, but it’s already getting its own V-series performance variant. Nearly five months after the 2025 Optiq first ... read more

At the consideration stage of the journey, brands have a real opportunity to leverage retail media networks to reinforce their value and stay top-of-mind. RMNs provide the ability to retarget high-intent shoppers, serving them with ... read more

Warner Bros. Discovery has announced plans to split itself into two companies, separating its streaming and studios divisions from its linear television businesses. The split is expected to be completed by ... read more

WinFuture obtained an image of the phone’s front, but not its new modular rear design. The Fairphone 6 will launch this month with a more modular design according to leaked details obtained ... read more

Seagate now offers a 4TB version of its Xbox storage expansion card. | Image: Seagate Seagate has announced a new 4TB version of its storage expansion card for the Xbox Series X ... read more

The company previously worked with PMG who was named global media AOR a year ago. It was not clear if PMG defended the account. ... read more

An announcement characterized the pending departure as Read's decision to retire-he's been with the company for more than 30 years. ... read more

The FDA has issued its first ever approval on a safety consultation for lab-grown fish. That makes Wildtype only the fourth company to get approval from the regulator to sell cell-cultivated ... read more

Smart wearables company Ultrahuman has launched a new device that monitors changes in home environments that could impact your health. Ultrahuman says its $549 Home gadget tracks air quality, temperature, noise, ... read more

The humanoid Optimus robots are supposed to be ready for mass production this year. The head of engineering for Optimus, Tesla’s humanoid robot division, left the company on Friday. Milan Kovac announced ... read more

Is Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations. As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to ... read more

Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs ... read more

Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next ... read more

Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode.  Evergreen and lifestyle content — like science, health and society — ... read more

As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans.  ... read more

You can play the latest entry in the Final Fantasy series, Final Fantasy XVI, on Xbox right now. Shadow dropped during today’s Xbox Games Showcase, players will be able to experience ... read more

Double Fine just announced a new game — and you’ll be able to play it soon. Keeper, a game where you play as a walking lighthouse with a seabird as a ... read more

Microsoft first revealed Gears of War: E-Day during its Xbox Games Showcase last year, and at today’s showcase it’s now putting a 2026 release window on the latest entry in the ... read more

The worst-kept secret in gaming is no longer a secret. At the Xbox Games Showcase, Atlus announced that a full remake of Persona 4 is in development. It’s called Persona 4 ... read more

Game Freak, perhaps best known for its work on the Pokémon franchise, is working on a new action RPG called Beast of Reincarnation that will launch sometime in 2026. In ... read more

Microsoft and Asus have been working together over the past year to create not one, but two new ROG Xbox Ally handhelds. Both of these Xbox Ally devices, part of the ... read more

Microsoft and Asus have just announced two ROG Xbox Ally devices that include a new full-screen Xbox experience for handhelds. After promising to combine “the best of Xbox and Windows together” ... read more

Capping off a very busy week in the world of gaming is Microsoft with its annual Xbox Games Showcase. There aren’t a lot of details or rumors of what to expect ... read more

NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are ... read more