Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising Live TV is no longer tethered to the living room, and neither are the audiences that advertisers want to reach. As ... read more

The Ring is a fantastic horror film that still gives me the chills. I can easily recall the movie’s iconic poster, which features a white ring on a black background ... read more

On Monday, Google launched a new reward program dedicated specifically to finding bugs in AI products. Google’s list of qualifying bugs includes examples of the kind of rogue actions it’s ... read more

Feeling overproductive at work? Google Japan’s new concept keyboard gives you a chance to slow down. | Image: YouTube / Google Japan Following an April Fools’ Day prank in 2021 ... read more

The joint offering with Amazon will enable brands to discover high-value audiences, optimize campaigns, and access actionable performance insights. ... read more

As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating 25 Instagram creators who impact culture on the platform. ... read more

As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating 25 Instagram creators who impact culture on the platform. ... read more

TikTok is now offering North American creators the option to share exclusive content to their most devoted fans and earn up to 90% of their subscription revenue and retain loyal followers. ... read more

TikTok is now offering North American creators the option to share exclusive content to their most devoted fans and earn up to 90% of their subscription revenue and retain loyal followers. ... read more

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies often fail to make precision therapies ... read more

OpenAI is introducing a way to work with apps right inside ChatGPT. The idea is that, from within a conversation with the chatbot, you can essentially tag in apps to ... read more

The programmatic ad model was designed to give advertisers access to Mozilla's Firefox audience while ensuring that data, privacy and user trust remain core to the platform. ... read more

The ES5 SSD is MagSafe compatible. | Image: Lexar First announced in July, Lexar’s ES5 Magnetic Portable SSD is now available in a 1TB capacity for $119.99 or 2TB for ... read more

People gather for the groundbreaking for Oxys Direct Air Capture facility called Stratos in West Texas on Friday, April 28th, 2023. | Photo: Getty Images The tech industry has championed ... read more

No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to nix universal Transaction IDs – which advertisers use to track ad transactions across multiple SSPs ... read more

Funcom, the Tencent-owned company behind the survival MMO Dune: Awakening, is making some major changes, including laying off staff and shutting down Metal: Hellsinger developer The Outsiders. Dune: Awakening had ... read more

"Adding additional inventory partners and identity solutions in the streaming TV landscape is helpful," says Madison and Wall Managing Director Luke Stillman, adding that it allows brands to transition video budgets from linear age/sex demo ... read more

PayPal appointed Dan Schulman as CEO in 2014, and he stepped down in 2023. | Photo by Nathan Laine/Bloomberg via Getty Images Verizon has picked former PayPal head Dan Schulman ... read more

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach consumers who are likely to engage, shop, and spend. ... read more

Nobody at the companies is denying the possibility, but Horizon Global interim CEO Bob Lord says: "At this time, we're not focused on a merger. We're focused on meeting the client's needs." ... read more

The fake phone calls could provide a way out of suspicious situations. | Image: SwitchBot SwitchBot is expanding its already diverse line of smart home offerings with a new tracking ... read more

NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly all the season's inventory has been completely sold out, with 20% ... read more

Bari Weiss started The Free Press (formerly Common Sense) on Substack in 2021. Paramount is acquiring The Free Press, an independent media publication started on Substack. As part of the ... read more

Dbrand’s new skins let Samsung, Pixel, and iPhone Air phones rock the same vivid orange as iPhone 17 Pro models. Dbrand’s latest skins allow a wide range of non-Apple devices ... read more

Hello, and welcome to Decoder! My guest today is Rivian CEO RJ Scaringe, and I’m very excited to be talking to him on my show today. And when I say ... read more

Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments ... read more

The MX Master 4 is Logitech’s latest wireless mouse in the MX series, featuring a new haptics-equipped thumb grip that can provide tactile feedback while multitasking. It just launched last ... read more

Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount's CBS News division. Terms were not disclosed. ... read more

OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct general processing units. The first deployment is set to begin in the second half of 2026. ... read more

OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct general processing units. The first deployment is set to begin in the second half of 2026. ... read more

Collabs with fictional characters are on the horizon for Sora. Officially, that is, as OpenAI moves to restrict the flow of unauthorized horrors like meth-cooking and Nazi SpongeBobs and criminal ... read more

Here's the paradox: John Deere is one of the most admired brands in America, but it's caught in the middle of a tariffs-based trade war that is escalating costs and testing customer loyalty. ... read more

Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. ... read more

Marketers who treat collectible toys as brand "access keys" can deepen loyalty and unlock long-term value. ... read more

AMD is partnering with OpenAI to provide six gigawatts worth of processors for AI data centers, a move that challenges Nvidia’s AI chip market dominance. The five-year agreement aims to ... read more

People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV. The post Paramount+ ... read more

A frame from a Sora 2-generated video. Sora now lets you rein in your AI doubles, giving you more say on how and where deepfake versions of you make an ... read more

I know, it’s “studied the blade,” but you got it, right? Handheld makers are throwing paint at the wall to see what sticks. They apparently can't compete with the Steam ... read more

The goal is to develop a similar AI-assistant experience to Siri, “but better.” OpenAI and designer Jony Ive are trying to solve a number of technical challenges before releasing their ... read more

You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents ... read more

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable. The post Advertisers, Join The Fun!; Finding Clarity In Discord appeared first ... read more

Trusted Media Brands is in talks with big tech over AI licensing deals, but is holding off on signing any contract for now.  The sticking point is scope: tech companies are still pushing for broad ... read more

Personalities generated by AI, like Tilly Norwood, don’t need rest or have unique, personal opinions. That’s part of their appeal to talent agencies and advertisers. As brands and platforms quietly embrace AI-generated content, some creators ... read more

Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility — economic, political and technological — all of which have reshaped how marketers ... read more

When trying to explain how generative AI tools work using plain English, it’s tempting to fall back on language that humanizes the tech. Tools like ChatGPT “think” or “design” responses against prompts set by users; ... read more

For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that data platform rolling out a new proprietary AI system that changes everything! — ... read more

The limited release (October 3-5) film was easily the top movie theater box-office draw for the weekend in the U.S. and Canada. ... read more

A seamless brand extension for Taylor Swift's new album, "Showgirl" i key to its video promo marketing campaign - not a concert film or documentary, but a collection of music videos and behind-the-scenes footage. ... read more

Longer pieces are a harbinger of success, "Digital Information World" reports. ... read more

LinkedIn alleges that defendants in the case facilitate the scraping of LinkedIn member information. ... read more

For the last several years Netflix has been quietly banking episodes of a new show called Famous Last Words, interviews with famous people entering their twilight years. The catch is ... read more

The new Audacity logo Rebrands rarely get much love. That backlash can be especially strong if you’re giving a facelift to a decades-old piece of software beloved by nerds around ... read more

Gaming continues to be underrepresented in media investment despite offering measurable engagement opportunities and value exchange capabilities that other channels cannot match, largely due to marketer unfamiliarity with the environment. “I think gaming could be ... read more

Healthcare and pharmaceutical marketers must rely on storytelling to break down stigma, build trust and ultimately motivate patients to take action, said Ayla Ellison, editor in chief of healthcare and life sciences at Questex. “Storytelling ... read more

The Roland TR-1000 rhythm generator. If the only thing Roland ever released was the TR-808, the company would still deserve a place in the music gear hall of fame. The ... read more

Editor’s note: Amazon’s fall Prime Day event kicks off on October 7th; however, if you want to shop ahead of the two-day sale, we’ve rounded up the best early Prime ... read more

Life is a series of battles, and I just lost my last one against four gyoza on a skewer. It was an unexpected blow, because honestly, who could have expected ... read more

We've been working on a new show for the last few months, called Version History, and the first episode is now live! It's called "Hoverboards: so hot right now," and ... read more

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the intersection of transportation and technology, follow Andrew J. Hawkins. The ... read more

Hi, friends! Welcome to Installer No. 100, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, get ready for a big gadget week, ... read more

Amazon’s Prime Big Deal Days may bring some great Kindle deals, but if you can’t wait, you don’t have to. Right now, the Kindle Kids (Amazon, Best Buy, and Target) ... read more

Spotify has found itself the target of artists' ire for many reasons over the years: poor audio quality, terrible payouts, giving Joe Rogan millions of dollars… the list goes on. ... read more

The robovac comes with a dock that can refill itself using its built-in water tank. Robot vacuums that mop well rarely come cheap, but thankfully, some of our favorite models ... read more

Why just post a photo when you can encourage all your friends and followers to engage with it? Have you tried simply uploading a photo to Instagram lately? It's a ... read more

Last week at the Zurich Film Festival, Eline Van der Velden - founder and CEO of AI production house Particle6 and its subsidiary talent studio Xicoia - said that a ... read more

There's a lot of math in diet culture. It's all numbers - calories in, calories burned - and a constant tally running in one's head. In some ways, disordered eating ... read more

Breaking up Google's ad tech monopoly is, apparently, like going to Mars or trying to replace Michael Jordan - dubiously possible and a huge amount of work. Those were some ... read more

Acer has made many Spin-series Chromebooks before, and despite flaws, this is one of its best yet. I was cautiously optimistic about Acer's Chromebook Plus Spin 514 when I tested ... read more

After getting off the phone with Oregon Governor Tina Kotek on Saturday, the president mused over something that had baffled him about the call. Kotek had been "very nice," said ... read more

One of Discord’s third-party customer service providers was compromised by an “unauthorized party,” the company says. The unauthorized party gained access to “information from a limited number of users who ... read more

The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release. ... read more

Jeep is partnering with Hasbro and McDonald's, which is sponsoring its own Monopoly Game. ... read more

"The only thing a stay would achieve is further extending the year-long delay in implementing the district court's much-needed injunction," Epic argues in papers filed Friday with Supreme Court Justice Elena Kagan. ... read more

"OpenAds," launched by The Trade Desk Thursday, is described by the company as sort of a prebid wrapper designed to give ad buyers direct access to ad impressions from publishers. TTD frames its initiatives, like ... read more

Apple has removed an encrypted app used to label and track the presence of U.S. Immigration and Customs Enforcement officers from its app store, according to a post on Bluesky by ICEBlock's developer. ... read more

This is an excerpt of Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week. The billboard didn't say ... read more

Unity is urging developers to take “immediate action” after it disclosed a major security vulnerability affecting games built using versions of its popular development tool dating back to 2017. While ... read more

Just one day after Apple took down the iOS App Store listing for ICEBlock, Google has confirmed to 404 Media that it has removed a similar app, Red Dot, from ... read more

Amazon’s list of 4K-capable streaming sticks got bigger — and more confusing — after its hardware event this week. The $39.99 4K Select will be released on October 15th, joining ... read more

The Horipad Turbo features a similar design to Nintendo’s Switch 2 Pro Controller. | Image: Hori Hori has announced another addition to the ever-growing list of cheaper alternatives to Nintendo’s ... read more

Tesla’s long-rumored more affordable electric vehicle won’t be out until next year, but it was recently spotted uncamouflaged on a highway in Texas. And no, your eyes are not fooling ... read more

A federal appellate court has refused to grant a new hearing to a web user who attempted to sue Microsoft over its alleged use of analytics technology. ... read more

I’m not running. I’m frolicking. An anime version of Jesus Christ flipping tables. OpenAI employees performing in Hamilton costumes. News anchors discussing a story on television. A man doing a ... read more

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ... read more

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley. ... read more

About two months ago, John P. Coale, one of many lawyers representing Donald Trump in a personal capacity, met with several Alphabet executives, mediators, and lawyers at Mar-a-Lago - along ... read more

Sony is now selling a revised model of the digital PS5 slim in the US that has less storage than the original version. The updated model with 825GB of internal ... read more

The pixelated display is no frills but easy to read. | Image: Hoto Hoto’s latest electric screwdriver introduces a couple of novel usability improvements. Now, you’ll find a pixelated display ... read more

It’s been a while since Kodak launched a new film, and even longer since it actually distributed its own. But the company caught people by surprise yesterday when it announced ... read more

Microsoft is getting ready to announce an ad-supported version of Xbox Cloud Gaming. Sources familiar with Microsoft's plans tell The Verge that the software maker has started testing ad-supported games ... read more

Amazon’s bundle is $84.99 off. Amazon announced a bunch of new hardware earlier in the week, but the Echo Show 21 wasn’t updated and remains its biggest smart display. You ... read more

In August 2002, I was probably back-to-school shopping with my mom at our local mall, bouncing from store to store for backpacks, socks, and a first-day-of-school outfit. Gap was no ... read more

The family of 19-year-old Krysta Tsukahara has filed a wrongful death lawsuit against Tesla, alleging its “dangerously defective” Cybertruck door handle design trapped her inside a burning vehicle, as first ... read more

Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager. ... read more

Makin’ my way downtown, walkin’ fast, faces pass, and hopin’ no one punches me for wearing this. This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer ... read more

Back in 2023, Telly CEO Ilya Pozin came on The Vergecast and made a surprisingly compelling case for the existence of a TV that doesn't cost you a dime - ... read more

The Verge’s senior reviewer, Jen Tuohy, is taking your questions about Amazon and Google’s new devices. Hi! I'm Jennifer Pattison Tuohy (aka Jen), The Verge's smart home reviewer. I just ... read more

YouTube TV wants a big streaming piece of the pie from NBCU - and better visible access on its site to some highly viewed streaming content on Peacock, according to reports. ... read more

A system failure has slowed production of Asahi Super Dry in Japan, with no available ETA for recovery. Japan is facing a potential shortage of Asahi beer after a cyberattack ... read more

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Remedy Phase appeared first on AdExchanger. ... read more