- Still-Relevant 'Simpsons' Skewers Ad Biz In Season OpenerIn its 37th-season premiere Sunday night, "The Simpsons" demonstrated that it still has its finger on the pulse of our popular culture as it lampooned a current category of commercials. ... read more
- CMF’s first over-ear headphones have an energy slider for boosting bass and trebleThe CMF Headphone Pro can be customized by swapping their ear cushions with alternate colors. | Image: Nothing CMF, the budget-focused sub-brand that Nothing plans to spin off into a ... read more
- How US Tariffs Are Changing The Playbook For Canadian Advertisers
- The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold StandardThe number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed measurement methods that systematically ... read more
- Movie Marketing Lost Its Magic; The Cloud CommandersMarketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash. The post Movie Marketing Lost Its Magic; The Cloud Commanders appeared first on AdExchanger. ... read more
- Watch every session from the Digiday Publishing Summit, Fall 2025AI Mode isn’t just the name of Google’s newest search product. It also describes the present period of digital media — and the theme of this September’s Digiday Publishing Summit. AI is no longer the ... read more
- How AI is rewriting the rules of search and shopping – by the numbersGenerative AI is taking over the discovery phase, thanks to shoppers starting their online search with AI platforms like ChatGPT, Google Gemini or AI Mode. But as is with all things AI, changes are moving ... read more
- Creators brace for AI bots scraping their work As AI bot traffic grows, content creators are taking steps to protect their intellectual property from being scraped against their will. The publishing industry has spent the past year battling against the encroachment of AI ... read more
- What’s in and what’s out in the Google ad tech antitrust reckoning By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered – and deeply complex. Rather than rehash what’s already been parsed to death, here’s a definite ... read more
- Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platformsTV broadcasters and walled garden platforms are competing to lower the cost of ad creative. Amazon, Google, Comcast, ITV and Channel 4 are each hoping to capture their share of the long tail of ad ... read more
- Cloudflare updates robots.txt for the AI era – but publishers still want more bite against botsRobots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update. Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do ... read more
- Pharma Ads Losing Effectiveness? Try Direct-To-Patient ProgramsTo counter "fragmented" healthcare experiences, pharma firms are launching DTP programs like telehealth consultations. ... read more
- 'Time Out' Partners With 'The Lion King' On New Time Out Market LocationThe new Market is in Union Square in New York City. ... read more
- Deloitte: GAI Use Calls Attention To Data Privacy, TransparencyThe rapid pace of GAI's growth has alarmed consumers, with concerns over trust and transparency in protecting data. Eighty-two percent of GAI users surveyed worry that it could be misused - up from 74% in ... read more
- Apple’s ‘Veritas’ chatbot is reportedly an employee-only test of Siri’s AI upgrades
- CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle AveryConnected television is rapidly becoming one of the most powerful precision tools for reaching healthcare audiences, said Kyle Avery, director of business development at adtech giant The Trade Desk. Speaking with Lisa Granatstein, editorial director ... read more
- Larry Ellison’s quest to run the worldFor most of his career Larry Ellison has been content to quietly let Oracle be the company, behind the company, behind the technology that makes headlines. Its biggest products being ... read more
- Trump posts, then pulls bizarre AI video promoting MedBed conspiracyDonald Trump sitting in the Oval Office. Donald Trump is no stranger to outlandish conspiracies or strange social media posts. But, by any measure, his post on Saturday night was ... read more
- I spent three months with Telly, the free TV that’s always showing adsThe last few months, I've felt like I'm living in a cyberpunk movie. Each night, when I get ready to wind down, I reach for the remote to turn on ... read more
- Good news: TechWoven is fineLess elegant but much more scratch resistant. As the nation's foremost FineWoven hater, I have some great news about Apple's follow-up: it doesn't suck. I've been using a TechWoven case ... read more
- How the voice of Silksong’s Hornet brought her to life through gibberishSilksong resembles the original Hollow Knight in many ways, though right from the start, you can hear one key difference: Hornet. Hollow Knight's protagonist was silent, but just as Hornet ... read more
- How generative AI boosters are trying to break into HollywoodA still from the Critterz short film. This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the intersection of entertainment ... read more
- I need a life cool enough for the new GoProHi, friends! Welcome to Installer No. 99, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, happy pumpkin spice season, and also you ... read more
- Martin Shkreli can be sued for copying Wu-Tang’s one-of-a-kind recordWu-Tang’s Once Upon a Time in Shaolin Disgraced pharma bro, convicted felon, and perennial challenger for America’s Most Hateable Man, Martin Shkreli will have to face a lawsuit for making ... read more
- Switch 2 controllers and the OnePlus Watch 3 top our list of the best deals this weekNintendo’s first-party Switch 2 Pro Controller can’t be beaten when it comes to its breadth of features and comfort. But at $89.99, let’s be real, it’s way too expensive for ... read more
- The strangest game of the year is a channel-surfing simulatorIt's not quite October yet, and there are still plenty of video games set to be released before the end of the year. Even still, I'm pretty convinced that Blippo ... read more
- Can Google be trusted without a break up?On day three of the two-week remedies trial in the Justice Department's ad tech case against Google, Judge Leonie Brinkema boiled down the argument to one key issue: trust. Brinkema ... read more
- When this EV maker collapsed, its customers became the car companyCristian Fleming paid around $70,000 for his dream car, a Fisker Ocean. He was drawn to the new EV's 350-mile range, eco-friendly image, and quirky features like "California Modes," which ... read more
- What to expect from Amazon’s big fall hardware event on TuesdayAmazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos ... read more
- Raleigh One e-bike review: redemption tourThe Raleigh One electric bike. Two good things have come from the 2023 bankruptcy of VanMoof. The first is the all-new VanMoof S6 e-bike that recently launched under new ownership. ... read more
- WARC Upgrades Global Ad Forecast On Surge In Retailer Social SpendingA new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value. ... read more
- Retail Social Media Q2 Ad Spend Doubles Previous Projections: ReportA new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value. ... read more
- The Blink security camera app is down, but Amazon is working on itThe app for Amazon’s Blink security cameras is experiencing an issue that’s preventing users from accessing their cameras, but your recordings and notifications are not affected, Amazon spokesperson Emma Daniels ... read more
- Trump’s new target: Microsoft head of global affairs Lisa MonacoDeputy Attorney General Lisa Monaco speaks during an Election Threats Task Force meeting at the Justice Department on September 4, 2024. After successfully manipulating Intel CEO Lip-Bu Tan and eventually ... read more
- FTC Gives Final Omnicom/IPG Approval, Imposes Ideological RestrictionsThe Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when purchasing ad inventory. ... read more
- Microsoft Photos will soon auto-categorize your picturesMicrosoft is testing a way that will make it easier to sift through all the clutter in your photo library. An update coming to all Windows 11 Insiders on Copilot ... read more
- One of our favorite video doorbells is 47 percent off in the run-up to Prime DayThe Ring Battery Doorbell Plus is $70 off. With Halloween and Amazon’s fall Prime Day just around the corner, now’s a great time to grab a video doorbell. They make ... read more
- The TikTok deal raises more questions than answersFollowing months of delays, President Donald Trump has signed an executive order that's supposed to "save" TikTok. Trump claims the deal will make the app "American-operated," fulfilling the divest-or-ban law ... read more
- Humanoid robots are Meta’s next ‘AR-size bet’This is Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week. Building humanoid robots is Meta's next "AR ... read more
- TV giant Sinclair is putting Jimmy Kimmel back on the airSinclair Broadcasting will air Jimmy Kimmel’s late-night talk show on its 38 ABC affiliate stations once again, the company announced, after Disney reinstated Kimmel from a suspension earlier this week. ... read more
- Anthropic $1.5B Settlement With Authors Moves ForwardA federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over claims that it trained its large language model on books it allegedly downloaded from piracy sites. ... read more
- Anthropic $1.5 Billion Settlement With Authors Moves ForwardA federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over claims that it trained its large language model on books it allegedly downloaded from piracy sites. ... read more
- Costco is already selling piles of Lego Game Boys cheaper than the Lego companyThe Lego Game Boy isn’t supposed to go on sale until October 1st — but I already bought one and built it for you. How? Costco and Sam’s Club have ... read more
- DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week OneFriday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The trial will determine the punishments and required changes for Google following the court’s decision ... read more
- YouTube’s new AI experiment adds AI hosts to your musicYouTube is adding AI hosts to radio and mixes in the YouTube Music app as part of a new test available through its new Labs program. The hosts are designed ... read more
- The Social Network sequel has a new title and release dateWhen knew that Aaron Sorkin was working on a follow-up to The Social Network, and now we know what the movie will be called and when Sony plans for it ... read more
- Pentagon can call DJI a Chinese Military Company, court rulesLast October, dronemaker DJI sued the US Department of Defense, arguing it should no longer face the stigma of being listed as a “Chinese Military Company” and continue to risk ... read more
- Trump’s new H-1B policy caused short-term panic — and will cause long-term chaosThroughout his 2016 presidential campaign, Donald Trump often claimed that his efforts against immigration were primarily against irregular or illegal immigration, and that he was happy to have people go ... read more
- Tough Privacy Bill Advances In MassachusettsLawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit companies from using "sensitive" data for ad targeting. ... read more
- How Static Ads Use AI To Add MotionMotion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with ... read more
- How Static Ads Use Gen AI To Add MotionMotion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with ... read more
- Meta AI funnels AI videos from creators into new ‘Vibes’ feedOn Thursday, Meta AI launched a new feed of short-form, AI-generated videos called Vibes. The feed is designed to encourage users to remix AI-generated videos that come from “creators and ... read more
- This smartwatch lacks notifications but will still distract you with TetrisYes, you can play Tetris on this watch. No, you can’t message your friends your new high score. | Image: My Play Watch After releasing Space Invaders and Atari 2600 ... read more
- Amazon’s Fire TV Stick 4K Max is already $20 off ahead of Amazon’s fall Prime Day eventAmazon’s Fire TV Stick 4K Max on sale for $39.99. Amazon’s fall Prime Day event is now less than two weeks away, but we’re already seeing prices drop on everything ... read more
- TCL’s 8-inch Nxtpaper tablet could lure you away from the color KindleThe Tab 8 features an 8.7-inch Nxtpaper screen. | Image: TCL TCL has put its Nxtpaper display technology, designed to be easy on the eyes like E Ink’s e-paper screens, ... read more
- Maxwell House Downgrades To 'Maxwell Apartment'Kraft Heinz's instant coffee brand is temporarily leaving the "House" behind for a value-focused fall campaign. ... read more
- Dear LA, you deserve better than the Clippers’ carbon scandal
- Calculating The Odds On The Google SpinoffWill Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly. ... read more
- Suno’s upgraded AI music generator is technically impressive, but still soulless
- Affiliate Bypass TelevisionIf you look at the history of strained network/affiliate relationships, ABC has always had the weakest link and has been most prone to bypassing its affiliates altogether - the recent Jimmy Kimmel example excluded. ... read more
- I’ve got a bone to pick with ‘getting credit’ from your fitness tracker
- Clean Creatives Amplifies F-List Report With NYC OOH CampaignThe OOH displays are placed near the headquarters of Edelman, Havas, Omnicom and WPP and detail their ties to Big Oil. ... read more
- Raspberry Pi upgraded its keyboard computer with mechanical switches and SSD storageThe Raspberry Pi 500 Plus includes RGB lighting and runs the open source QMK firmware. | Image: Raspberry Pi After upgrading its original compact computer-in-a-keyboard with its more capable Raspberry ... read more
- Pinterest Unveils New Ad Tool: Places Search At Top, Makes It VisualPinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize the visual shopping funnel. ... read more
- Publicis Taps WPP's Bornman For New Dual UK/EMEA RoleHe's been named CEO Publicis Media UK and chief products & solutions officer, Publicis Groupe EMEA. ... read more
- Tick tock, TikTokAfter more than five years of machinations, secret meetings, legislative actions, and confusing messaging, it appears a deal is coming to keep TikTok alive in the US. On Thursday, President ... read more
- TikTok US Latest Version Valued At An Estimated $14BPresident Trump said China approved the deal and signed an executive order Thursday outlining the terms to transfer ownership of TikTok U.S., now valued at approximately $14 billion. ... read more
- A $1,000 Xbox Ally handheld tests the appetite for pricey next-gen consolesThe Xbox Ally X. | Photo: Tom Warren / The Verge When Microsoft announced the launch date of its first Asus-powered handhelds without announcing prices, I had hoped it was ... read more
- Your OnePlus phone is probably at risk from a major SMS vulnerabilityThe OnePlus 13R is just one of many recent OnePlus devices potentially at risk. The majority of OnePlus phones in use today may be vulnerable to a security flaw that ... read more
- Paramount-WBD Merger: Adding A TikTok Side Benefit?Should we be worried about CBS News being combined with CNN? Not so much. But consider Paramount Skydance CEO David Ellison and his father Larry Ellison, CEO of Oracle - who helped provide $6 billion ... read more
- The UK announces mandatory digital ID plansThe UK currently has no citizen ID or legal requirements to carry identification. The United Kingdom is introducing a national digital ID scheme in an effort to crack down on ... read more
- Instagram’s ‘pay or consent’ approach to ads is coming to UK after being rejected in EU
- Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed FundingSwish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding. The post Swish, A Company That’s Bringing Programmatic to ... read more
- Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert FarazinMarketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger. ... read more
- Comic: Ready For Programmatic IO NY?Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ready For Programmatic IO NY? appeared first on AdExchanger. ... read more
- IAS To Go Private Under New PE Backer; Retail Sails On AI ReferralsPrivate equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year. The ... read more
- ‘It’s too risky’: Tariffs are causing brands to back away from the U.S. and expand abroad insteadThis story was first published by Digiday sibling ModernRetail Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S. market like he had in the ... read more
- Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economyIn the span of a week, a late-night host became collateral in a culture war over free speech. A landmark antitrust case challenged how digital advertising has been rigged in plain sight. And TikTok’s imminent ... read more
- Best Buy will allow advertisers to ‘take over’ the in-store shopping experienceThis story was first published by Digiday sibling ModernRetail Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next ... read more
- How tech disruptions — including those connected to AI — cost employers millions
- The New York Times crafts personality-led video in Cooking push to drive subsThe New York Times’ Cooking vertical has debuted a new baking video series and newsletter franchise led by supervising producer Vaughn Vreeland, making the featured recipes free to access as part of a push to ... read more
- NFL TV Partners' Rights Fees Expected To Rise By $8B Per Year: AnalystThe process could ramp up its annual rights fees revenues from five TV networks/streamers to around $18 billion from around $10 billion, according to Guggenheim Securities media analyst Michael Morris. ... read more
- USPS Says There Will Be No Rate Hike In JanuaryBut the News/Media Alliance opposes a USPS proposal to exclude delays caused by disasters from the measurement system. ... read more
- Data In The Driver's Seat: 'The Atlantic' Helps Advertisers With Audience Insights"The Atlantic" partners with CivicScience to integrate survey data and consumer intelligence. ... read more
- 'Newsweek' Debuts Redesign And New Brand IdentityThe redesign of "Newsweek" was developed with 2x4 design studio to establish a new look, drawing on the publication's almost century-long legacy. ... read more
- Microsoft and Asus open Xbox Ally preorders — the X costs $999Today, Microsoft and Asus are officially opening preorders for the ROG Xbox Ally and ROG Xbox Ally X at $599 and $999 respectively in the US. They’re $799 CAD and ... read more
- Hell yeah, I want a Gundam keyboard with topre switchesJapanese keyboard maker Realforce is teaming up with the Mobile Suit Gundam franchise and releasing four limited edition mechanical keyboards inspired by popular Gundam designs. The four keyboards are based ... read more
- Nintendo of America boss Doug Bowser is retiringOne of Nintendo’s most recognizable names is stepping down. Today the company announced that the aptly named Doug Bowser, who took over as president of Nintendo of America from Reggie ... read more
- Nvidia is letting anyone use its AI voice animation techNvidia is open-sourcing Audio2Face, its AI-powered tool that generates realistic facial animations for 3D avatars — all based on audio input. The change means developers can now use the tool ... read more
- Trump signs executive order approving TikTok dealPresident Donald Trump has signed an executive order approving a TikTok deal that will save it from a nationwide ban. (We haven’t actually seen the order yet, only watched Trump ... read more
- Silicon Valley’s latest argument against regulating AI: that would literally be the antichristIn a four-part series of religious lectures in San Francisco, Peter Thiel - yes, that Peter Thiel - has argued that the End Times are night and that a biblical ... read more
- Being A Data Junkie Doesn't Make You An EmpiricistEmpiricism is about making decisions based on observations and experience, not just theory or pure logic. ... read more
- Microsoft says this new cooling method could enable more powerful chips and efficient data centersGrooves etched onto the back of a microchip allow coolant to flow through them. Microsoft is making advances with a new way to cool microchips that it says could lead ... read more
- NBC Reality TV Chief Named President, MrBeast Studio DivisionThe announcement comes as MrBeast is expanding his position as YouTube's top creator to a larger business empire. ... read more
- Tariff Fears Push IAB To Cut 2025 U.S. Ad Spend ForecastEven as the overall forecast softened, digital formats are holding strong. ... read more
- Meta To Showcase Wearable Products At Retail Stores Ahead Of HolidaysMeta is launching "Meta Lab" brick-and-mortar pop-up stores ahead of the holiday season in Los Angeles, New York and Las Vegas to give curious consumers a chance to interact with the company's latest AI, VR, ... read more
- Google's Vision-Action-Language Robots Rely On Internet SearchGoogle DeepMind on Thursday unveiled two new AI models that think before taking action. At least one former Google exec believes everything will tie into internet search in the future. ... read more
- Florida Presses To Restrict Teens' Use Of SnapchatFlorida Attorney General James Uthmeier on Wednesday pressed his bid for a court order requiring Snap to comply with a law that would require it to remove some teens' accounts. ... read more
- A number of great chargers are already on sale ahead of October Prime DayAnker’s 65W 735 Charger is $14 off in the run-up to October 7th. Amazon’s October Prime Day event (also known as Prime Big Deal Days) doesn’t officially start until October ... read more
- This Energizer laptop claims to have a battery that keeps going and going and goingAvenir Telecom is making a line of new Energizer-branded laptops aimed at marathon battery life. There are three productivity-focused models: the Energizer EnergyBook Pro 15, EnergyBook Pro XL 18, and ... read more
