- How publishers drive meaningful performance with vendor partnershipsNick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving industry standards that claim to improve performance. However, many struggle to translate ... read more
- Nintendo’s Switch 2 preorder process has strict requirements to thwart scalpersIf you want to preorder a Switch directly from Nintendo, youâll need to make sure you have at least 50 hours of gameplay on the original Switch. Nintendo revealed the anti-scalper ... read more
- Nintendo goes in-depth on Switch 2 backward compatibilityAt numerous points during today’s Nintendo Switch 2 event stream, fine print at the bottom of the screen directed viewers to Nintendo’s website for the full details on which original Switch ... read more
- FromSoftware is making a multiplayer Switch 2 exclusive called The DuskbloodsThe Duskbloods, a new game by FromSoftware, is coming exclusively to the Nintendo Switch 2. The teaser trailer debuted during Nintendo’s Switch 2 Direct video presentation, where it was revealed that ... read more
- Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite CreativeAs of today, the first creator-owned account has reached a following of over one million on Fortnite Creative. The milestone could spur more marketers’ interest in working with Fortnite creators and seeing Epic Games’ popular ... read more
- Opt-Out Requests Via 'Global Privacy Control' Are Often Ignored, Study SuggestsPopular retail sites often fail to honor consumers' requests to reject targeted advertising, when those requests are transmitted through a universal opt-out mechanism, according to Consumer Reports. ... read more
- Kirby Air Riders is a Switch 2 racing game from Masahiro SakuraiSwitch 2 is getting an unexpected sequel to GameCube racing game Kirby Air Ride, with Masahiro Sakurai — the original Air Ride’s director, not to mention the creator of both Kirby ... read more
- Donkey Kong Bananza is coming to the Switch 2 in JulyNintendo is releasing a new 3D Donkey Kong game that will be an exclusive for the Nintendo Switch 2. The game, Donkey Kong Bananza, will release on July 17th, which is ... read more
- Hyrule Warriors: Age of Imprisonment hits the Switch 2 this winterIt wouldn’t be a new Nintendo console without a big Zelda release, and the franchise’s next entry is sending the princess to war. During today’s Switch 2 Direct, Nintendo announced the ... read more
- Netflix will offer more languages for subtitles and dubbing when watching on a TVIf you’re watching Netflix shows and movies on a TV, the streaming service will now offer many more language options for subtitles and dubbing. Starting today, you’ll be able to “pick ... read more
- Hollow Knight: Silksong is launching in 2025Hollow Knight: Silksong, the long-awaited sequel to Hollow Knight, has a new release year window: 2025, as revealed in a very brief clip during today’s Nintendo Switch 2 Direct. Silksong was ... read more
- GameCube games are coming to Nintendo Switch OnlineBundled in the fire hose of news regarding the Switch 2 Direct is one update sure to please Nintendo Switch Online subscribers: GameCube games are finally arriving on the service. A ... read more
- The Switch 2’s Pro Controller adds customizable rear buttons
- Nintendo is upgrading the Switch’s best Zelda games with Switch 2 EditionsDuring its Switch 2 event today, Nintendo confirmed that both The Legend of Zelda: Breath of the Wild and The Legend of Zelda: Tears of the Kingdom will offered as enhanced ... read more
- The Nintendo Switch 2 has a camera accessory for video chatsNintendo is launching a special camera accessory for the Switch 2 that will let you host video chats with your Switch friends. Simply called the Nintendo Switch 2 Camera, it’s a ... read more
- Metroid Prime 4: Beyond is getting a Nintendo Switch 2 EditionNintendo announced that Metroid Prime 4: Beyond will have a Nintendo Switch 2 Edition that offers an additional control option and quality / performance graphics modes. In the Nintendo Switch 2 ... read more
- Nintendo’s Switch 2 C button is a Discord-like GameChat featureNow that Nintendo has finally given us the rundown on the Switch 2, we can finally answer one of the biggest questions we had about the new console: “what’s the deal ... read more
- Segway’s robot mower for massive lawns hits the USSegway’s Navimow X3 series is now available to buy in the US, adding to the limited number of robot lawnmowers capable of tackling larger yards. Joining the more affordable Navimow i ... read more
- Conservative-Leaning TV Content: Is TV News Riding A Certain Wave?On Monday Newsmax went public. Shares spiked on Monday, its first day of trading, by more than 700%, then rose over 2,000% over two days. ... read more
- Mario Kart World launches exclusively with the Nintendo Switch 2We knew a Mario Kart game was coming to the Switch 2, and now Nintendo has finally shared some real details in its latest Nintendo Direct. It’s called Mario Kart World, ... read more
- Nintendo Switch 2 arrives on June 5thAfter a reveal that was light on details, Nintendo has finally announced key information about the Switch 2: most notably, when it will launch. The Switch 2 will be available on ... read more
- Nintendo Switch 2 specs: 1080p 120Hz display, 4K dock, mouse mode, and moreNintendo has finally shared many of the key specs about the Nintendo Switch 2 as part of its Switch 2-focused Direct. The device has a 7.9-inch screen, but it’s still 13.99mm ... read more
- After A Transformational Year Omnicom's Wren Receives A 7.5% Pay HikeThe raise was awarded for meeting financial targets but Wren also transformed the company with the Flywheel Digital deal and pending IPG acquisition. ... read more
- Tesla’s sales plummet 13 percent as Musk backlash growsA protester rallies during a Tesla Takedown protest movement at a Tesla showroom in the Coral Gables neighborhood on Saturday, March 29th, 2025, in Miami. Amid growing fallout over Elon Musk’s involvement ... read more
- Adobe launches Premiere Pro’s generative AI video extenderAdobe is updating Premiere Pro with AI-powered features that aim to provide creatives with faster and better video editing results. Version 25.2 of Premiere Pro is launching today, bringing tools for ... read more
- Q4 'Open' Programmatic Up 10% To $7.6B – 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global CTV advertising has been estimated at $35.2 billion in 2024, growing to $46.3 billion by 2026. ... read more
- Stagwell Creates Chief AI Officer Role, Taps Microsoft's Kahan To Man ItKahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as advisor to CEOs and senior executives from his days at Microsoft (where he worked ... read more
- High Stakes Are Laid On Thick In New Netflix Hospital DramaIn the new Netflix medical drama "Pulse," a busy urban emergency room on a normal night will simply not suffice. ... read more
- Everything revealed during the Nintendo Switch 2 Direct
- Samsung’s Tab S10 FE tablets arrive with a $50 price hikeBoth Tab S10 FE tablets come in blue, gray, or silver. Samsung has launched the Tab S10 FE and Tab S10 FE Plus, the latest in its midrange Android tablet line, but ... read more
- Micro USB is the bane of my existenceLast year, my best friend bought me an HP Sprocket portable photo printer. This, she said, would take my journaling game to the next level. After a short demo and dozens ... read more
- Valve fixes Steam Deck update that caused boot loopsValve has issued a corrective update to the Steam client for its Steam Deck gaming handhelds, after an earlier version left some devices stuck in boot loops and broke performance settings. ... read more
- Roblox will let parents block people on their child’s friends listRoblox is introducing new parental controls that give parents more tools to control the people their children talk to and the experiences they can access, according to a blog post from ... read more
- The Independent bets big on individual talent-led verticals with the launch of Independent StudiosThe Independent is doubling down on talent-led media production as part of a plan to create valuable intellectual property for sponsorship and capitalize on the booming creator economy. The U.K.-based digital news publisher has signed ... read more
- Motorola’s first Edge 60 phone feels like canvasThe canvas finish only comes on this teal version of the Edge 60 Fusion. Motorola announced the first phone in its midrange Edge 60 series, which ships with a novel twist: a ... read more
- Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yetUnilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it will now invest half of its ad ... read more
- Amazon courts media buyers with loss-leader tactics to compete with other major DSPsAmazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying. It’s courting media agencies across the industry hoping that more will treat its demand-side platform (DSP) as their go-to ... read more
- Despite the uncertainty, some advertisers have increased their TikTok spend this yearUncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and ... read more
- Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront marketThis week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture. Get with the programmatic Amazon’s studio chief exits, Disney’s ... read more
- WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creatorsWith influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers released a report today showing that some 54% of multinational ... read more
- Why big advertisers are buying Brave’s search ads — despite its small sizeBeing small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing search ads in 2024, Brave has courted ... read more
- Newsmax Soars Over 2,000% In IPO After Two DaysNewsmax's stock closed on Tuesday at $233 a share - up 2,230% over its initial pre-market offering to retail investors at $10 a share. ... read more
- Newsmax Soars 2,000% In IPO After Two DaysNewsmax's stock closed on Tuesday at $233 a share - up 2,230% over its initial pre-market offering to retail investors at $10 a share. ... read more
- Visible’s new plan puts Verizon’s to shameCould it be? A wireless plan that doesn’t suck? Visible, the budget wireless brand owned by Verizon, is offering a new premium plan that looks like a heck of a deal compared ... read more
- Trump advisor reportedly used personal Gmail for ‘sensitive’ military discussions
- Here’s more of what you’ll see through Meta’s $1,000 smart glasses
- Snapchat Partners With Wendy's To Test New, Conversational Ad FormatSnapchat first started testing Sponsored Snaps in October to accelerate the growth of its ad business by reaching users directly in their chat inboxes with vertical full-screen branded content. ... read more
- Google is fixing outdated Pixel weather forecastsSome Google Pixel users have found that their At a Glance widget has been showing outdated weather forecasts, as reported by Android Police. But the company says in a statement to ... read more
- Roblox players are going to start getting paid to watch adsRoblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads, ... read more
- T-Mobile closes Lumos deal after dropping DEIT-Mobile has officially closed its joint venture deal with the fiber provider Lumos, after taking down its webpage dedicated to diversity, equity, and inclusion (DEI) in the process, as reported by ... read more
- Greg Orlando To Lead Legislative Work For the News/Media AllianceOrlando has previously served at the National Rural Electric Cooperative Association. ... read more
- IAC Unloads Its Majority Stake in AngiAngi is the 10th company to come out of IAC. ... read more
- The Big Un-Short — For Democracy, That IsORLANDO, FL -- The Trade Desk's Jeff Green made a compelling case for investing in ad-supported news on the open internet during the ANA's media conference here this morning and he's putting their money where ... read more
- Thousands of federal health workers are losing their jobs in the USRobert F. Kennedy Jr. and Donald Trump shake hands during a campaign rally in Glendale, Arizona in August 2024. | Photo: Getty Images Drastic “reductions in force” are upending agencies within the ... read more
- All of the updates about OpenAIWhat was once a humble research lab has transformed into one of the biggest consumer technology companies of all time. OpenAI, founded in 2015 to develop artificial general intelligence (AGI) — ... read more
- YouTube Crowned 'New King of All Media' As MoffettNathanson Highlights Future PotentialIf spun off as a standalone business, YouTube could be valued between $475 billion and $550 billion. ... read more
- Here are some must-have accessories for your Xbox Series X / SAccessories like the Xbox Wireless Headset let you make the most of Microsoft’s latest consoles. | The Verge The Xbox Series X and Series S are excellent machines directly out of the ... read more
- Meta's Head Of AI Research To Leave CompanyMeta's VP of AI Research Joelle Pineau says she plans to leave the company at the end of May. She says "as the race for AI accelerates, and as Meta prepares for its next chapter, ... read more
- Liquid Death Partners With MSG Family Of CompaniesBrand will have a significant presence at venues including Madison Square Garden and the Sphere's Exosphere, the world's largest LED screen. ... read more
- Keanu Reeves is coming back for John Wick 5Though John Wick definitely seemed dead by the end of his last high stakes adventure, that no longer appears to be the case. During its presentation at this year’s CinemaCon, Lionsgate ... read more
- NFL swaps first-down chains for Sony’s 8K camerasStarting with this year’s football season, the NFL will use Sony’s Hawk-Eye cameras to measure the line to gain — a process the chain crew has done manually for decades. The ... read more
- Hyundai’s Insteroid is an EV one-off for gamersHyundai has revealed a gaming-inspired “Insteroid” concept EV in Seoul that takes its tiny all-electric Inster and gives it an over-the-top street racing makeover. The automaker’s cutesy compact SUV was handed ... read more
- Runway says its latest AI video model can actually generate consistent scenes and peopleAI startup Runway says its latest AI video model can generate consistent scenes and people across multiple shots, according to an announcement. AI-generated videos can struggle with maintaining consistent storytelling, but ... read more
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focused on the Unfair Advantage Policy. Microsoft Advertising's focus is on standardizing privacy policies that support the collection of data while supporting data compliance ... read more
- Hundreds of scientists accuse Donald Trump of censorshipMore than 1,900 scientists and engineers have signed a letter saying they “see real danger in this moment” as the Trump administration slashes federal support for scientific research. “Wise investments by ... read more
- Will There Be A Big-Tech Reckoning?Big Tech's deferment to Trump is both entirely predictable and completely self-serving. ... read more
- ZeniMax union votes to authorize a strikeMembers of ZeniMax Workers United, a union of over 300 quality assurance workers in Texas and Maryland, have voted to authorize a strike. The vote, which passed with over 94 percent ... read more
- Skydeo Aims to Connect Ad Targeting Across Social, Mobile, CTV: Mike Ford
- NFL Nears 'Opt Out' Of TV, Streaming Deal DecisionNFL Commissioner Roger Goodell has already said the league's current deals with Fox, CBS, NBC, ABC/ESPN and Amazon Prime Video are "undervalued." The NFL has a right to redo deals starting in 2029. ... read more
- The FAA hiding private jet details might not stop celebrity jet trackersYesterday, we wrote that a new Federal Aviation Administration (FAA) process would help private jet owners keep their registration details private upon request, and speculated that it would make things difficult ... read more
- A shady, shuttered tech bootcamp may be sneaking back onlineA year and a half ago, the Consumer Financial Protection Bureau (CFPB) worked with state attorneys general to shut down Prehired, a shady tech sales bootcamp program that a court said ... read more
- Google’s Pixel 10 Pro Fold might be mostly a spec bump
- The Sonos Arc is down to a new all-time low price If you want to create a cinematic experience at home, then chances are that your TV’s built-in speakers just won’t cut it. Instead, it may be worth investing in a top-notch ... read more
- Searching for the perfect minimalist smartphoneSmartphones are great. Theyâre also⦠a lot. The idea of a more balanced device, one that gives you all of the most important and useful features of a smartphone but keeps ... read more
- April Fools’ 2025: Dbrand’s new skins let you ‘touch grass’ without the hassle of going outsideDbrand’s Touch Grass collection is available for over 100 devices. | Image: Dbrand Dbrand wants you to feel less guilty about having your face buried in a screen all day and not ... read more
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry. ... read more
- Substack says it’ll legally defend writers ‘targeted by the government’Substack plans to protect foreign writers “residing lawfully” in the US who may be targeted by the government for what they write. The company is partnering with the nonprofit Foundation for ... read more
- Spider-Man: Beyond the Spider-Verse swings into theaters in 2027Though Sony’s initial plans to release Spider-Man: Beyond the Spider-Verse in 2024 didn’t quite work out, the film finally has a new premiere date that seems like it will stick. Last ... read more
- How to watch the Switch 2 DirectIt’s finally time for the biggest video game event of the last few years. In January, Nintendo officially unveiled the successor to the Switch, helpfully called the Switch 2. The short ... read more
- April Fools’ Day 2025: the best and cringiest pranksWelcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company ... read more
- Elon Musk’s $1 million handout winners are connected to Republican causesBillionaire Elon Musk gives $1 million to Wisconsin voter Ekaterina Diestler during a town hall meeting he was hosting at the KI Convention Center on March 30th, 2025, in Green Bay, Wisconsin. | ... read more
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as well as verification companies DoubleVerify and Nielsen to support purchase intent, frequency metrics, brand lift, fraud prevention and more. ... read more
- How to set up Wi-Fi calling on Android and iPhonesHow’s that 5G rollout going in your area? Even in 2025, there’s no guarantee you’re going to be able to get reliable cell service everywhere you go, especially if you happen ... read more
- Gmail is making it easier for businesses to send encrypted emails to anyoneAlmost, but not quite, E2EE. Google is updating Gmail to allow enterprise users to send encrypted messages to any inbox in just a few clicks. Google says it’s developed a new encryption ... read more
- Omnicom, IPG Receive Early Approval To Proceed With MergerThe early go-ahead was given by the Trump Administration's Department of Government Efficiency, overriding a Federal Trade Commission investigation probe into the antitrust implications of the merger. ... read more
- US Companies, Law Firms On Bended Knee? Whither TV News Networks?With a wide range of public U.S. companies, especially direct-first companies and some law firms, now bending the knee to the Trump Administration, one wonders what's next - especially for the media. ... read more
- Spec-tacular weekSo much of our online and technological lives rely on standards, the sets of rules designed to make sure our favorite gadgets and services work together. At their best, they make ... read more
- Bounty Hunter For Satan Is A Job From HellWhat happens when a man is handpicked by a telemarketer for the devil to become a bounty hunter for escapees from hell? ... read more
- Marketers Fool Around On April 1The motivation is April Fool's Day -- and for whatever reasons, this year seems to be a banner one for goofiness. ... read more
- The Trade Desk 2025 headwindsAt the time of writing, The Trade Desk's stock price has dropped precipitously to start the year, a 60% decline from a 52-week high of $141.53 to $56.31 ($TTD ( ▼ 2.02% ) ). While ... read more
- Why the watt is the most important spec in battery-powered devicesEvery time I see “mAh” on a consumer product, I cringe. Megahertz are starting to bruise, too. That’s because the most critical components of portable gadgets â batteries and processors â should ... read more
- How to calculate your home battery needs for the next blackoutBuying a giant battery for the next blackout or off-grid adventure can be daunting, especially when hundreds or even thousands of dollars are on the line. Get it wrong and youâve ... read more
- It’s the moment of truth for Zuckerberg’s Trump betZuck bought himself a position of honor at Trump’s inauguration. | Image: Kenny Holston-Pool/Getty Images Mark Zuckerberg — having spent months cozying up to President Donald Trump — will now be looking ... read more
- ChatGPT’s improved image generation is now available for freeChatGPT’s latest image generator — which has gone viral for its ability to generate uncanny recreations of Studio Ghibli art — is now available for everyone, after OpenAI initially delayed the ... read more
- Palworld and PUBG are getting dating simsA screenshot from the Palworld dating sim, called Pal♡world! ~More Than Just Pals~. The developers of Palworld and PUBG: Battlegrounds have announced details of dating simulators set in the universes of their ... read more
- Finally, an e-bike that charges off USB-CUp to 140W off a USB-C PD 3.1 laptop charger you might already own. | Image: Ampler Ampler made one of the first modern e-bikes I ever tested, and now it’s selling the first ... read more
- Digiday+ Research: Amazon gets an even stronger hold over retail mediaInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better and for worse. Concern is growing among ... read more
- Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
- Creators are ditching Substack over ideological shift in 2025Concerned over Substack’s ideological messaging, some creators are leaving — or considering leaving — the platform in 2025. One of those creators is sportswriter Joe Posnanski, who published his final Substack post on March 3. ... read more
- Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins outJust weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable yet suddenly plausible — had them sketching out fallback plans, hedging bets and recalibrating campaigns. ... read more