- How publishers like Texas Monthly and Axios turn engagement data into revenuePublishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data ... read more
- Microsoft adds over 50 ‘Retro Classics’ to Game PassMicrosoft has announced that a new “Retro Classics” collection is now available to Game Pass subscribers. Reminiscent of the Nintendo Switch Online classic games library, the collection includes Pitfall, Grand Prix, ... read more
- Chevy expands 2026 Silverado EV lineup with Trail Boss additionThe Chevy Silverado EV Trail Boss is being positioned as the ultimate off-roader. | Image: Chevy The 2026 Chevy Silverado EV is going off road — way off road — with the addition ... read more
- Windows 95 chime composer Brian Eno denounces Microsoft for its ties to Israeli governmentArtist and musician Brian Eno — who also composed the iconic Windows 95 operating system startup chime — called on Microsoft today to “suspend all services that support any operations that ... read more
- Google has a new tool to help detect AI-generated contentGoogle announced a new SynthID Detector tool at Google I/O that lets you check if content has been made with the assistance of Google’s AI tools. In a blog post, Google ... read more
- Toyota’s new Rav4 plug-in hybrid lets you fast charge the batteryToyota is redesigning and “electrifying” its Rav4 lineup for 2026 with models that aren’t quite EVs, but could masquerade as one. The mega popular SUV will come standard with hybrid powertrains, ... read more
- Jony Ive says Rabbit and Humane made bad productsWhile announcing a reportedly $6.5 billion team-up on AI hardware between his startup, io, and OpenAI, Jony Ive spoke to Bloomberg and commented on last year’s attempts at making AI hardware ... read more
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. ... read more
- Industry Vets Launch Ad Net Aggregating Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. ... read more
- Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
- Did WhatsApp really need Meta?In its antitrust case against Meta, the US Federal Trade Commission is asking a judge to consider an alternate reality. In that world, the company never bought Instagram and WhatsApp. The ... read more
- ReachTV’s Lynnwood Bibbens: Live Sports Now Accounts for Majority of Airport Networks’ ProgrammingNEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in ... read more
- Sargento Embraces Deep Learning to Drive Innovation, Target Gen Z and Boost Brand EquityMIAMI – Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep ... read more
- IAB’s Chris Bruderle: Digital Video Will Capture Nearly 60% of TV and Video Ad Spend in 2025NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets ... read more
- Miller Lite, Kingsford Bring Back BeercoalWhen burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smokey beer blanket." ... read more
- Google Brings Ads To AI Mode, Supercharging PerformanceIt's like stepping into a query and over information to get to the intelligence and intent. AI Mode can support more nuanced or complex questions than traditional search and AI Overviews, because of its ability ... read more
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more often. For example, a query on "how to buy a home." ... read more
- OpenAI is buying Jony Ive’s AI hardware companyOpenAI is buying io, a hardware company founded by former Apple design chief Jony Ive, the two companies announced on Wednesday. “We gathered together the best hardware and software engineers, the ... read more
- Agencies Will Thrive With Cult-Of-Personality Model (Not AI)AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking. ... read more
- Energy efficiency rollbacks could cost Americans $43 billion in higher utility billsChris Wright, US Secretary of Energy, during a House Appropriations Subcommittee on Energy and Water Development and Related Agencies hearing in Washington, DC, US, on Wednesday, May 7, 2025. | Photo: Getty Images ... read more
- Google rejected giving publishers more choice to opt out of AI SearchPublishers have to opt out of Search entirely to avoid their content being used in AI Overviews. Google didn’t want to give publishers the choice to keep their content out of AI ... read more
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This YearA Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion. ... read more
- Lidar maker Luminar lays off more workers following CEO exitLuminar, a company that develops lidar systems for autonomous vehicles, started laying off workers just one day after its founder and CEO, Austin Russell, abruptly resigned. In a regulatory filing spotted ... read more
- Android 16 adds AI-powered weather effects that can make it rain on your photosSorry, Mario. Google’s latest Android 16 beta adds a bunch of new wallpaper and lock screen options for Pixel phones, including live-updating weather animations and a feature that automatically frames subjects of ... read more
- Eric Adams and crypto whales demand that New York stop regulating crypto licensesAt a "crypto summit" on Tuesday held by Eric Adams - the controversial mayor of New York City who recently escaped several federal corruption charges - crypto CEOs and investors made ... read more
- Google Brings Agentic AI To Ads, Analytics, ChromeGoogle began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously - taking actions and making decisions with minimal human intervention. ... read more
- Coca-Cola grants vote of confidence to WPP with Open X renewalWPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP ... read more
- Google is stuffing even more ads into its AI resultsGoogle’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search ... read more
- 19-year-old student to plead guilty to huge school database hackA 19-year-old college student will plead guilty to carrying out a massive hack against PowerSchool, a popular student information system used by schools around the country. On Tuesday, the Department of ... read more
- PlayStation Stars burns outSony is shutting down the “current version” of the PlayStation Stars loyalty and rewards program that it launched in 2022, according to a blog post. The program let users obtain “digital ... read more
- Hellblade II is the latest Xbox game coming to PS5 this summerMicrosoft’s Ninja Theory studio is bringing Senua’s Saga: Hellblade II to the PS5 “this summer.” Set in a dark ninth-century Iceland, Hellblade II originally debuted on Xbox Series S / X ... read more
- Darren Aronofsky’s Caught Stealing looks like one for the Baby Driver fansIf you got a kick out of Baby Driver, there’s a very good chance you’re going to be into Darren Aronofsky’s upcoming black comedy / thriller, Caught Stealing. Adapted from Charlie ... read more
- Nintendo explains why it’s not called Mario Kart 9Nintendo’s latest entry in its “ask the developer” interview series has some fun new details about the Switch 2 launch title Mario Kart World. Among the many things discussed is an ... read more
- The best rpg of 2024 heads to Game Pass this monthMetaphor ReFantazio — a game that combines innovative turn-based combat with a story timely for our current political moment — is coming to Xbox Game Pass later this month. In fact, ... read more
- Warhammer 40K: Space Marine 2 is a glorious co-op shooter that’s now cheaper than everIf you ask me, there’s always space in my games catalog for a fun third-person shooter that I can play with my buds online. Warhammer 40K: Space Marine 2 delivers some ... read more
- Groups Call On Google To Suspend AI Chatbot Aimed At ChildrenThe Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids and asked the FTC to investigate whether Google is violating COPPA compliance. ... read more
- Google teases an Android desktop mode, made with Samsung’s helpWindows in Android’s desktop mode can stretch and move across your screen. Google is working with Samsung to bring a desktop mode to Android. During Google I/O’s developer keynote, engineering manager Florina ... read more
- How MrBeast ended up in the new season of Love, Death, and Robots“The Screaming of the Tyrannosaur.” One of the more surprising moments in volume four of Love, Death, and Robots is an appearance from YouTube star MrBeast. He shows up in the episode ... read more
- Demographics Matter MostFor all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs ... read more
- Google is shrinking Pixel phones’ At a Glance widgetGoogle’s new Material 3 Expressive design language includes a welcome surprise for Pixel owners: the mandatory At a Glance home screen widget has shrunk, leaving space for an extra row of ... read more
- Plymouth Rocks: Take A Thrill Ride With 'Duster' On MaxA driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. ... read more
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand awareness campaigns. The company plans to expand offerings ... read more
- TikTok users can now save songs directly to SoundCloudTikTok users will now be able to save tracks they discover straight to their SoundCloud app. On Wednesday, the two companies announced they’re partnering to expand an existing TikTok feature that ... read more
- Oura rings will now track step counts more accuratelyFollowing the debut of the Oura Ring 4 last October, which featured improved accuracy for blood oxygen tracking and heart rate readings, the company has announced it’s introducing additional algorithm improvements ... read more
- Strava updates its AI route planning and cheater detectionAll three route-planning feature updates will be available by July. Strava is making it easier to plan workouts and keep activity leaderboard rankings fair. The updates rolling out over the coming weeks ... read more
- The State of Data: IAB Sees Most Marketers Fully Adopting AI by 2026The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative ... read more
- Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’MIAMI – Building an in-house media operation isn’t anything special anymore. But when a major pharmaceutical company boasts of such an enterprise within its walls, it’s always worth paying more than a little attention. After ... read more
- TV Search Quiz: On What Streamer Can I Watch 'The Bear' And 'NCIS' Episodes?Nearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms? ... read more
- Personal context is Google’s big advantage in AIGoogle's AI models have a secret ingredient that's giving the company a leg up on competitors like OpenAI and Anthropic. That ingredient is your data, and it's only just scratched the ... read more
- True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding MoreThe new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective cost-per-thousand of programmatic ad buys. ... read more
- Streaming Bundling A Top Consumer Priority – But Is ESPN Streamer Too Pricey?Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, while 16% were "somewhat likely" and 15% "very likely." ... read more
- The pursuit of better drugs through orbital space crystalsColorado-based Sierra Space is getting ready to launch its reusable space plane, Dream Chaser. | Image: Sierra Space In The Andromeda Strain, Michael Crichton wrote about killer alien space crystals that are ... read more
- AMD takes aim at Intel with new 96-core Threadripper 9000 series CPU
- Stagwell Hires OMD's Chan To Lead APAC GrowthConnie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based in Singapore, where she will be based in her new role. ... read more
- Google’s future is Google GooglingGoogle CEO Sundar Pichai at Google I/O 2025. Google I/O was, as predicted, an AI show. But now that the keynote is over, we can see that the company's vision is to ... read more
- Windows 11 is getting a macOS-like Handoff feature between phone and PC
- Microsoft blames Apple for its delayed Xbox mobile storeA year ago Xbox president Sarah Bond revealed that Microsoft was planning to launch a new Xbox mobile gaming store in July 2024. That never happened. I’ve been wondering what the ... read more
- Miniot returns with a sleeker Wheel 3 vertical turntableSlimmed down and shiny. | Image: Miniot The original Wheel vertical turntable was a bust, the Wheel 2 redemption, and now the small mom and pop team at Miniot is back for ... read more
- Amazon is sending customers refunds for some really, really old returnsAmazon is issuing refunds to customers who’d returned products but never received their money back, in some cases from as long ago as 2018. “Following a recent internal review, we identified ... read more
- Microsoft’s AI security chief accidentally reveals Walmart’s AI plans after protestProtesters outside Microsoft’s Build conference Microsoft’s head of security for AI, Neta Haiby, accidentally revealed confidential messages about Walmart’s use of Microsoft’s AI tools during a Build talk that was disrupted by ... read more
- Volvo will be the first to install Google’s Gemini in its carsAt yesterday’s I/O conference, Google announced plans to start putting its AI chatbot, Gemini, in a variety of different places, including cars. Today, Volvo said it was shoving its way to ... read more
- The definitive publisher guide to what’s in and out in the era of Google’s AI OverviewsGoogle’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically ... read more
- Video is making podcasts a premium buy for advertisersAs podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly. In the first quarter of the ... read more
- Virtual-world creators gaining traction beyond Roblox and FortniteAs virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice. A new kind of creator has emerged in the past two ... read more
- How publishers are actively testing agentic AI to hike productivityWith mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently. Hearst is testing how agentic AI can improve its ... read more
- Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this yearThis week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Streamers’ upfront flex Streaming, YouTube gain more ... read more
- Publicis Buys Captiv8, Plans Massive Influencer PlatformWith Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations giant says it will launch the world's largest creator network. ... read more
- Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer PlatformWith Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the multinational advertising and public relations giant says it will launch the world's largest creator network. ... read more
- AMD’s new RX 9060 XT looks set to challenge Nvidia’s RTX 5060AMD is officially announcing its Radeon RX 9060 XT GPU at Computex today. Like the number implies, this graphics card will challenge Nvidia’s recently released RTX 5060, with AMD offering models ... read more
- Fortnite is back on US iPhones againFortnite is once again available on the iOS App Store in the US, according to Epic Games. You can get it from the App Store here. Epic says it has returned ... read more
- We tried on Google’s prototype AI smart glassesHere in sunny Mountain View, California, I am sequestered in a teeny tiny box. Outside, there's a long line of tech journalists, and we are all here for one thing: to ... read more
- Kinesso’s Donovan: Travel Commerce Takes Flight With Personalized DataWe all know retail media is soaring – but, with an airline propelling the trend, now it’s really taking off. United Airlines by Kinective Media aims to help brands reach consumers at key moments throughout ... read more
- Google starts beta testing Android 16’s youthful new lookGoogle has announced its rolling out the colorful new Android 16 interface for beta testers as reported by 9to5Google. The QPR1 beta includes the company’s Material 3 Expressive design language revealed ... read more
- Costs Of Google Ads Rise As Conversions ImproveGoogle Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It's not clear whether AI plays a role in the increase. Execs have said advertisers may experience ... read more
- Lost in Cult’s new Editions publishing label focuses on art and indie games preservationEditions is the name of a new game publishing label launched by Lost in Cult, the same company known for making gorgeous books about video games, like Outer Wilds: Design Works. ... read more
- The FDA is making it more difficult for many Americans to get vaccinated for covid The Trump administration is working to limit access to covid booster shots by creating more regulatory hoops for companies developing vaccines for “healthy persons.” The Food and Drug Administration (FDA) says ... read more
- Meta Integrates Threads Feed Ads Into Marketing APIA few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta's Q1 earnings report, Threads ... read more
- Meta Integrates Threads Feed Ads Into Its Marketing APIA few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta's Q1 earnings report, Threads ... read more
- Amid 2025’s signal crisis, identity graphs are boosting efficiencyNate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in ... read more
- Google Introduces 'Deep Think' And Agentic SearchHow deeply an AI model can think depends on decisions made by the developer. Google announced upgrades to its Gemini 2.5 Pro AI model at its I/O conference for search around thinking, reasoning, and budgeting. ... read more
- The 15 biggest announcements at Google I/O 2025Google just wrapped up its big keynote at I/O 2025. As expected, it was full of AI-related announcements, ranging from updates across Google’s image and video generation models to new features ... read more
- New Meta Program Will Allow Advertisers To Test Emerging AI FeaturesMeta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become available to the masses. ... read more
- New Meta Program Will Enable Advertisers To Test Emerging AI FeaturesMeta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram,and Threads before they become available to the masses. ... read more
- Xreal teases Project Aura smart glasses for Android XRThey look like normal sunglasses in the render, with what appear to be cameras in the hinges and nose bridge. | Image: Xreal The Google smart glasses era is back, sort of. ... read more
- Android XR is getting stylish partners in Warby Parker and Gentle MonsterGoogle’s prototype glasses’ demos included integration with its AI assistant. | Image: Google Google’s second era of smart glasses is off to a chic start. At its I/O developer conference today, Google ... read more
- Google has a new tool just for making AI videosGoogle wants to make it easier to create AI-generated videos, and it has a new tool to do it. It’s called Flow, and Google is announcing it alongside its new Veo ... read more
- Google’s Gemini AI is coming to ChromeGoogle is adding its Gemini AI assistant to Chrome, the company announced at Google I/O on Tuesday. Initially, Gemini will be able to “clarify complex information on any webpage you’re reading ... read more
- Google Chrome will be able to automatically change your bad passwordsGoogle is going to let Chrome’s password manager automatically change your password when it detects one that is weak, the company announced at its Google I/O conference. “When Chrome detects a ... read more
- Google will let you ‘try on’ clothes with AIGoogle is taking its virtual try-on feature to a new level. Instead of seeing what a piece of clothing might look like on a wide range of models, it’s now testing ... read more
- Google says its new image AI can actually spellAn image of an egg carton created by Imagen 4. Google is launching a new version of its image generation model, called Imagen 4, and the company says that it offers “stunning ... read more
- Google’s ‘universal AI assistant’ prototype can now do stuff for you — and you don’t even have to askSince its original launch at Google I/O 2024, Project Astra has become a testing ground for Google's AI assistant ambitions. The multimodal, all-seeing bot is not a consumer product, really, and ... read more
- AI Mode is obviously the future of Google SearchSo far, AI Mode is a tab in Search. But it’s also beginning to overtake Search. There's a new tab in Google Search. You might have seen it recently. It's called AI ... read more
- Snap Eyes European Expansion, Open For Business In New Paris OfficeSnapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France - which Snap calls "one of the most dynamic and strategic markets" ... read more
- Snap Looks To Expand AR, Business Connections In Europe With New Paris OfficeSnapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France - which Snap calls "one of the most dynamic and strategic markets" ... read more
- Omnicom Sued For Discrimination By Former TPN CEOEllen Cook said in court papers she was the victim of a retaliatory firing after she complained about a big gap in pay versus male counterparts. ... read more
- Gmail’s smart replies will use AI to pull context from your inbox and DriveGmail’s smart replies, which suggest potential replies to your emails, will be able to pull information from your Gmail inbox and from your Google Drive and better match your tone and ... read more
- Google Meet can translate what you say into other languagesMeet will translate what you say in near real-time. Google is bringing speech translation to Meet. During I/O on Tuesday, Google revealed a new Gemini-powered feature that can translate what you say ... read more
- Study: Only 3% Of Americans Over 50 Feel 'Seen' In Ads"The real impact of persistent underrepresentation": "Becoming invisible" is greatest fear about aging. ... read more
- The most powerful laser in the US recently produced 2 quadrillion watts of powerZEUS is now the most powerful laser in the US, and will be getting even more powerful later this year. | Photo: Marcin Szczepanski /Michigan Engineering The University of Michigan has announced ... read more
- Google I/O 2025 live blog: Gemini takes center stageWe’re back at the Shoreline Amphitheater in Mountain View, California, for Google I/O. This year, we’re not expecting much hardware, but we’re naturally expecting a lot of AI news. The pressure ... read more