Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data ... read more

Microsoft has announced that a new “Retro Classics” collection is now available to Game Pass subscribers. Reminiscent of the Nintendo Switch Online classic games library, the collection includes Pitfall, Grand Prix, ... read more

The Chevy Silverado EV Trail Boss is being positioned as the ultimate off-roader. | Image: Chevy The 2026 Chevy Silverado EV is going off road — way off road — with the addition ... read more

Artist and musician Brian Eno — who also composed the iconic Windows 95 operating system startup chime — called on Microsoft today to “suspend all services that support any operations that ... read more

Google announced a new SynthID Detector tool at Google I/O that lets you check if content has been made with the assistance of Google’s AI tools. In a blog post, Google ... read more

Toyota is redesigning and “electrifying” its Rav4 lineup for 2026 with models that aren’t quite EVs, but could masquerade as one. The mega popular SUV will come standard with hybrid powertrains, ... read more

While announcing a reportedly $6.5 billion team-up on AI hardware between his startup, io, and OpenAI, Jony Ive spoke to Bloomberg and commented on last year’s attempts at making AI hardware ... read more

Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. ... read more

Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. ... read more

NEW YORK – We’re living through a renaissance in brand storytelling, one that demands both emotional intelligence and platform precision, said Atit Shah, Chief Creative Officer of Digitas North America. In an interview reflecting on ... read more

In its antitrust case against Meta, the US Federal Trade Commission is asking a judge to consider an alternate reality. In that world, the company never bought Instagram and WhatsApp. The ... read more

NEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in ... read more

MIAMI – Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep ... read more

NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets ... read more

When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smokey beer blanket." ... read more

It's like stepping into a query and over information to get to the intelligence and intent. AI Mode can support more nuanced or complex questions than traditional search and AI Overviews, because of its ability ... read more

The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more often. For example, a query on "how to buy a home." ... read more

OpenAI is buying io, a hardware company founded by former Apple design chief Jony Ive, the two companies announced on Wednesday. “We gathered together the best hardware and software engineers, the ... read more

AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking. ... read more

Chris Wright, US Secretary of Energy, during a House Appropriations Subcommittee on Energy and Water Development and Related Agencies hearing in Washington, DC, US, on Wednesday, May 7, 2025. | Photo: Getty Images ... read more

Publishers have to opt out of Search entirely to avoid their content being used in AI Overviews. Google didn’t want to give publishers the choice to keep their content out of AI ... read more

A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion. ... read more

Luminar, a company that develops lidar systems for autonomous vehicles, started laying off workers just one day after its founder and CEO, Austin Russell, abruptly resigned. In a regulatory filing spotted ... read more

Sorry, Mario. Google’s latest Android 16 beta adds a bunch of new wallpaper and lock screen options for Pixel phones, including live-updating weather animations and a feature that automatically frames subjects of ... read more

At a "crypto summit" on Tuesday held by Eric Adams - the controversial mayor of New York City who recently escaped several federal corruption charges - crypto CEOs and investors made ... read more

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously - taking actions and making decisions with minimal human intervention. ... read more

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP ... read more

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search ... read more

A 19-year-old college student will plead guilty to carrying out a massive hack against PowerSchool, a popular student information system used by schools around the country. On Tuesday, the Department of ... read more

Sony is shutting down the “current version” of the PlayStation Stars loyalty and rewards program that it launched in 2022, according to a blog post.  The program let users obtain “digital ... read more

Microsoft’s Ninja Theory studio is bringing Senua’s Saga: Hellblade II to the PS5 “this summer.” Set in a dark ninth-century Iceland, Hellblade II originally debuted on Xbox Series S / X ... read more

If you got a kick out of Baby Driver, there’s a very good chance you’re going to be into Darren Aronofsky’s upcoming black comedy / thriller, Caught Stealing. Adapted from Charlie ... read more

Nintendo’s latest entry in its “ask the developer” interview series has some fun new details about the Switch 2 launch title Mario Kart World. Among the many things discussed is an ... read more

Metaphor ReFantazio — a game that combines innovative turn-based combat with a story timely for our current political moment — is coming to Xbox Game Pass later this month. In fact, ... read more

If you ask me, there’s always space in my games catalog for a fun third-person shooter that I can play with my buds online. Warhammer 40K: Space Marine 2 delivers some ... read more

The Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids and asked the FTC to investigate whether Google is violating COPPA compliance. ... read more

Windows in Android’s desktop mode can stretch and move across your screen. Google is working with Samsung to bring a desktop mode to Android. During Google I/O’s developer keynote, engineering manager Florina ... read more

“The Screaming of the Tyrannosaur.” One of the more surprising moments in volume four of Love, Death, and Robots is an appearance from YouTube star MrBeast. He shows up in the episode ... read more

For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs ... read more

Google’s new Material 3 Expressive design language includes a welcome surprise for Pixel owners: the mandatory At a Glance home screen widget has shrunk, leaving space for an extra row of ... read more

A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. ... read more

Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand awareness campaigns. The company plans to expand offerings ... read more

TikTok users will now be able to save tracks they discover straight to their SoundCloud app. On Wednesday, the two companies announced they’re partnering to expand an existing TikTok feature that ... read more

Following the debut of the Oura Ring 4 last October, which featured improved accuracy for blood oxygen tracking and heart rate readings, the company has announced it’s introducing additional algorithm improvements ... read more

All three route-planning feature updates will be available by July. Strava is making it easier to plan workouts and keep activity leaderboard rankings fair. The updates rolling out over the coming weeks ... read more

The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative ... read more

MIAMI – Building an in-house media operation isn’t anything special anymore. But when a major pharmaceutical company boasts of such an enterprise within its walls, it’s always worth paying more than a little attention. After ... read more

Nearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms? ... read more

Google's AI models have a secret ingredient that's giving the company a leg up on competitors like OpenAI and Anthropic. That ingredient is your data, and it's only just scratched the ... read more

The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective cost-per-thousand of programmatic ad buys. ... read more

Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, while 16% were "somewhat likely" and 15% "very likely." ... read more

Colorado-based Sierra Space is getting ready to launch its reusable space plane, Dream Chaser. | Image: Sierra Space In The Andromeda Strain, Michael Crichton wrote about killer alien space crystals that are ... read more

AMD has announced its latest Zen 5-based Ryzen Threadripper 9000 Series of CPUs at Computex today. The 9000 Series and 9000 WX-Series are built for the demanding workstation market, and the ... read more

Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based in Singapore, where she will be based in her new role. ... read more

Google CEO Sundar Pichai at Google I/O 2025. Google I/O was, as predicted, an AI show. But now that the keynote is over, we can see that the company's vision is to ... read more

The Windows 11 handoff feature. Microsoft is working on a new “Cross Device Resume” feature for Windows 11 that works similarly to Apple’s Handoff feature in macOS. The feature was spotted in ... read more

A year ago Xbox president Sarah Bond revealed that Microsoft was planning to launch a new Xbox mobile gaming store in July 2024. That never happened. I’ve been wondering what the ... read more

Slimmed down and shiny. | Image: Miniot The original Wheel vertical turntable was a bust, the Wheel 2 redemption, and now the small mom and pop team at Miniot is back for ... read more

Amazon is issuing refunds to customers who’d returned products but never received their money back, in some cases from as long ago as 2018.  “Following a recent internal review, we identified ... read more

Protesters outside Microsoft’s Build conference Microsoft’s head of security for AI, Neta Haiby, accidentally revealed confidential messages about Walmart’s use of Microsoft’s AI tools during a Build talk that was disrupted by ... read more

At yesterday’s I/O conference, Google announced plans to start putting its AI chatbot, Gemini, in a variety of different places, including cars. Today, Volvo said it was shoving its way to ... read more

Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically ... read more

As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly. In the first quarter of the ... read more

As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice. A new kind of creator has emerged in the past two ... read more

With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently. Hearst is testing how agentic AI can improve its ... read more

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Streamers’ upfront flex Streaming, YouTube gain more ... read more

With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations giant says it will launch the world's largest creator network. ... read more

With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the multinational advertising and public relations giant says it will launch the world's largest creator network. ... read more

AMD is officially announcing its Radeon RX 9060 XT GPU at Computex today. Like the number implies, this graphics card will challenge Nvidia’s recently released RTX 5060, with AMD offering models ... read more

Fortnite is once again available on the iOS App Store in the US, according to Epic Games. You can get it from the App Store here. Epic says it has returned ... read more

Here in sunny Mountain View, California, I am sequestered in a teeny tiny box. Outside, there's a long line of tech journalists, and we are all here for one thing: to ... read more

We all know retail media is soaring – but, with an airline propelling the trend, now it’s really taking off. United Airlines by Kinective Media aims to help brands reach consumers at key moments throughout ... read more

Google has announced its rolling out the colorful new Android 16 interface for beta testers as reported by 9to5Google. The QPR1 beta includes the company’s Material 3 Expressive design language revealed ... read more

Google Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It's not clear whether AI plays a role in the increase. Execs have said advertisers may experience ... read more

Editions is the name of a new game publishing label launched by Lost in Cult, the same company known for making gorgeous books about video games, like Outer Wilds: Design Works. ... read more

The Trump administration is working to limit access to covid booster shots by creating more regulatory hoops for companies developing vaccines for “healthy persons.” The Food and Drug Administration (FDA) says ... read more

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta's Q1 earnings report, Threads ... read more

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta's Q1 earnings report, Threads ... read more

Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in ... read more

How deeply an AI model can think depends on decisions made by the developer. Google announced upgrades to its Gemini 2.5 Pro AI model at its I/O conference for search around thinking, reasoning, and budgeting. ... read more

Google just wrapped up its big keynote at I/O 2025. As expected, it was full of AI-related announcements, ranging from updates across Google’s image and video generation models to new features ... read more

Meta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become available to the masses. ... read more

Meta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram,and Threads before they become available to the masses. ... read more

They look like normal sunglasses in the render, with what appear to be cameras in the hinges and nose bridge. | Image: Xreal The Google smart glasses era is back, sort of. ... read more

Google’s prototype glasses’ demos included integration with its AI assistant. | Image: Google Google’s second era of smart glasses is off to a chic start. At its I/O developer conference today, Google ... read more

Google wants to make it easier to create AI-generated videos, and it has a new tool to do it. It’s called Flow, and Google is announcing it alongside its new Veo ... read more

Google is adding its Gemini AI assistant to Chrome, the company announced at Google I/O on Tuesday.  Initially, Gemini will be able to “clarify complex information on any webpage you’re reading ... read more

Google is going to let Chrome’s password manager automatically change your password when it detects one that is weak, the company announced at its Google I/O conference. “When Chrome detects a ... read more

Google is taking its virtual try-on feature to a new level. Instead of seeing what a piece of clothing might look like on a wide range of models, it’s now testing ... read more

An image of an egg carton created by Imagen 4. Google is launching a new version of its image generation model, called Imagen 4, and the company says that it offers “stunning ... read more

Since its original launch at Google I/O 2024, Project Astra has become a testing ground for Google's AI assistant ambitions. The multimodal, all-seeing bot is not a consumer product, really, and ... read more

So far, AI Mode is a tab in Search. But it’s also beginning to overtake Search. There's a new tab in Google Search. You might have seen it recently. It's called AI ... read more

Snapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France - which Snap calls "one of the most dynamic and strategic markets" ... read more

Snapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France - which Snap calls "one of the most dynamic and strategic markets" ... read more

Ellen Cook said in court papers she was the victim of a retaliatory firing after she complained about a big gap in pay versus male counterparts. ... read more

Gmail’s smart replies, which suggest potential replies to your emails, will be able to pull information from your Gmail inbox and from your Google Drive and better match your tone and ... read more

Meet will translate what you say in near real-time. Google is bringing speech translation to Meet. During I/O on Tuesday, Google revealed a new Gemini-powered feature that can translate what you say ... read more

"The real impact of persistent underrepresentation": "Becoming invisible" is greatest fear about aging. ... read more

ZEUS is now the most powerful laser in the US, and will be getting even more powerful later this year. | Photo: Marcin Szczepanski /Michigan Engineering The University of Michigan has announced ... read more

We’re back at the Shoreline Amphitheater in Mountain View, California, for Google I/O. This year, we’re not expecting much hardware, but we’re naturally expecting a lot of AI news. The pressure ... read more