- Regulators Want Privacy In Practice – Not Just On PaperA couple of weeks ago, regulators settled with health and wellness publisher Healthline over alleged violations of the California Consumer Privacy Act (CCPA) involving unauthorized user data sharing and opt-out failures. It’s a pretty big ... read more
- Is The ‘G’ For Google?; The Canadian RevolutionChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on. The post Is The ‘G’ For Google?; The Canadian Revolution appeared first on AdExchanger. ... read more
- TikTok invests in growing team to build out search ads as spending growsTikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the platform is ... read more
- CMOs look for better measurement to justify sports sponsorship spendingSponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most marketers are in the dark about the real commercial impact of their partnerships with franchises, ... read more
- White House AI Action Plan spurs debate among marketers over regulatory oversight in advertisingFor as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it comes to regulatory oversight. Last week, The White House unveiled its AI framework, that some ... read more
- A wish list with limits: What publishers want to see from Google’s AI licensing dealsAfter years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and resignation among media execs. They’ve seen this before: overtures of ... read more
- Media Buying Briefing: The upfront is still not done — why and who’s benefiting from itToday’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s ... read more
- Amazon Turns Off Google Shopping AdsWhile Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop raises questions about the company's motives. ... read more
- Amazon Completely Turns Off Google Shopping AdsWhile Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop raises questions about the company's motives. ... read more
- 'Fantastic Four: First Steps' Takes Strides Into Summer With $118M OpeningDomestic theatrical revenue is up 12.4% vs. a year ago year-to-date to $5.02 billion, but still down 8.4% vs. 2023. This summer, in-theater revenue season-to-date is at $2.7 billion - still below the same pre-pandemic ... read more
- 'Fantastic Four: First Steps' Takes Big Stride Into Summer With $118M OpeningDomestic theatrical revenue is up 12.4% vs. a year ago year-to-date to $5.02 billion, but still down 8.4% vs. 2023. This summer, in-theater revenue season-to-date is at $2.7 billion - still below the same pre-pandemic ... read more
- The Fujifilm X-E5 proves familiar isn’t always a bad thing The Fujifilm X-E5 has a familiar but gorgeous new look. The X-E5 is Fujifilm's tiny powerhouse. It's part of a line of cameras that has often been described as similar ... read more
- CMX, Reddit, Haleon Execs on Personalization and Trust in Community MarketingCANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s ... read more
- Retail Media Must Move Beyond Data to Focus on Experience: Google’s McGaheeCANNES – The explosive growth of retail media is creating new opportunities for brands to harness first-party data, but that growth depends on trust, privacy, and evolving the consumer experience, says Shawn McGahee, head of ... read more
- The Verge’s 2025 back-to-school shopping guideBack-to-school season is closer than you might realize, especially for college students, many of whom are set to return to campus in a matter of a few short weeks. And ... read more
- Apple beta season is hereHi, friends! Welcome to Installer No. 91, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, how is summer more than a month ... read more
- Here are the laptops I’d tell any parent to consider for their back-to-school studentWe’re in the heart of summer fun, but it’s already time for back-to-school planning, especially if that involves buying a new laptop. The dizzying number of different laptops and configurations ... read more
- Online MAGA cope is now Congressional strategyWhen it comes to defending Donald Trump from the worst accusations, the MAGA influencer-industrial complex, whether out of loyalty or self-preservation, often defaults to whataboutism, arguing that the Democrats are ... read more
- The Drifter is a good old-fashioned thrillerPoint-and-click adventure games often tell silly, lighthearted stories. For me, the mishaps of the pirate Guybrush Threepwood in the Monkey Island series come to mind. The nature of the genre ... read more
- OnePlus Nord 5 review: selfie-centric midrangerThe OnePlus Nord 5 does exactly what the company's Nord phones have always done: deliver strong specs at a relatively low price. It's one of the more powerful phones at ... read more
- Inside the struggle to create a cozy Lord of the Rings gameWhen new employees start at Weta Workshop, they're herded into a meeting room with a long, unassuming conference table. On the walls, behind panes of glass and in between statues, ... read more
- Monahan Joins Albertsons To Jumpstart Retail Media PushDentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, and pilots in-store tech network ... read more
- GPD’s monster Strix Halo handheld requires a battery ‘backpack’ or a 180W chargerYesterday, I mentioned how GPD is teasing the most potent handheld yet made — a GPD Win 5 that will house the Ryzen AI Max+ 395 chip, with AMD’s most ... read more
- DJI couldn’t confirm or deny it disguised this drone to evade a US banDJI barely sells drones in the United States anymore. The shelves are bare; resellers are jacking up prices. It appears an unofficial ban at US customs is to blame. But ... read more
- Kepler Awarded Media AOR For Activewear Brand RhoneActivewear brand Rhone has named Kepler its media agency of record. Kepler’s remit includes full funnel strategy, digital activation, and measurement across all major platforms. Rhone was ... read more
- Google gets its swag back
- Court Won't Revisit TrillerTV Victory In Video Privacy BattleUnless the Supreme Court intervenes, streaming video users likely can't proceed in New York, Vermont or Connecticut with claims that companies violate the video-privacy law by using analytics tools like Meta's pixel. ... read more
- Comcast’s fix for streaming service overload is in your cable boxStreaming has become a tangled web of subscriptions, and now Comcast says it can help by putting all your services into one hub. Comcast is launching a new hub on ... read more
- Breaking Bad creator’s new sci-fi show hits Apple in November
- Facebook ranks worst for online harassment, according to a global activist surveyActivists around the world are calling attention to harassment they’ve faced on Meta’s platforms. More than 90 percent of land and environmental defenders surveyed by Global Witness, a nonprofit organization ... read more
- Anker is no longer selling 3D printersIn March, charging giant Anker announced it would spin out its 3D printer business into an "independent sub-brand," stating that the new EufyMake would "continue to provide comprehensive customer service ... read more
- The best iPhonesNew iPhones for the AI era. | Image: Cath Virginia / The Verge The wait is over — kind of. Apple’s iPhone 16 series is now widely available, including the ... read more
- You can now easily buy a Switch 2 without jumping through hoopsThe Nintendo Switch 2 is easier to find than ever. Perhaps we've been thinking the same thing, you and I. That there won't be a long-standing drought of Nintendo Switch ... read more
- Slaughter Presses Bid To Return To FTC"The record here strongly supports the conclusion that Commissioner Slaughter's service promotes the public interest," her lawyers argue in papers filed Friday with a federal appeals court. ... read more
- Americans Are Ready For Some Football–World Cup StyleAccording to a new Harris Poll report one important way that brands can engage with fans is with athlete partnerships that "authentically magnify athletes' personalities while driving brand awareness." ... read more
- Superman’s Fortress of Solitude is a Silver Age man cave inspired by nature’s beautyJames Gunn knows that most people are familiar with Superman's origin story, which is why DC Studios' new feature about the Man of Steel opens at a point when he ... read more
- Want to pay down the national debt? The US government will take VenmoUS national debt currently exceeds $36 trillion, but if you want to toss a few extra dollars of your own money to try and help bring that down, you can ... read more
- Pebble is officially Pebble againThe Core 2 Duo is now the Pebble 2 Duo. | Screenshot: Youtube Good news for Pebble fans. Not only are the Pebble watches coming back, they’ll also officially be ... read more
- Relax, GuysWarning: This post contains sensitive content, which some people may find offensive or disturbing. It's about taking the gloves -- and pants -- off in satirical responses to a vindictive and and incompetent presidency. ... read more
- Netflix’s push into tie-in games now includes two weird Happy Gilmore titlesNetflix seems to have finally settled on something resembling a strategy for its gaming efforts, and one of the key pillars is games tied to its shows and movies. That's ... read more
- Lyft’s self-driving shuttle buses are coming soonLyft is partnering with Benteler Mobility to launch a self-driving shuttle service. In late 2026, Lyft plans to deploy the company’s all-electric Holon Urban shuttles in airports and cities around ... read more
- Bluetti’s small, camp-friendly generator is over 30 percent offThe Bluetti AC2P is perfect for camping trips and unexpected power outages. | Image: The Verge We’re in the middle of prime camping season, when the days are longer and ... read more
- GOATS Without Moats: Brands Are Under PressureTrusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors. ... read more
- Disney+ Dive-in Theater Creates Poolside Activations To Promote MoviesIt's all part of the Disney+ Throwback campaign, which runs through August. ... read more
- How to make your iPhone homescreen icons clear using iOS 26Back in 2024, we described how the then-new iOS 18 enabled you to tint your homescreen icons, allowing you to tweak the look of your iPhone's display. Now, with Apple's ... read more
- Elden Ring Nightreign is adding two-player co-opElden Ring Nightreign is finally getting a two-player mode. FromSoftware announced on Friday that it’s adding “Duo Expeditions” in a patch coming on July 30th, allowing you to take on ... read more
- Viant-LG Partnership Advances Performance CTV StrategiesThe introduction of Direct Access is intended to strengthen connections between advertisers and ad platforms like the one from LG Ad Solutions, for a new era of addressable CTV advertising ... read more
- Taste testing battery-flavored tortilla chipsBattery not included. I get a lot of odd pitches in my inbox, but “9V battery-flavored corn chips” still stopped me in my tracks. My mind was ringing with questions ... read more
- Breaking down Trump’s big gift to the AI industryUS President Donald Trump displays an executive order, which is about AI, in Washington, DC, on July 23rd. | Photo: AFP via Getty Images President Donald Trump's plan to promote America's ... read more
- Asus’ slim ROG G14 gaming laptop with an RTX 5070 Ti is $350 offThis deal is on the platinum white model only. | Image: The Verge The Asus ROG Zephyrus G14 has long been a Verge-favorite gaming laptop, and we consider it to ... read more
- Microsoft’s AI CEO thinks Copilot will age and ‘have a room that it lives in’The new Copilot virtual character. Mustafa Suleyman, Microsoft’s AI CEO, has a vision of Copilot that involves it being so highly personalized that “it will age.” Microsoft has been increasingly ... read more
- The UK’s new age-gating rules are easy to bypassPlatforms like Reddit, Bluesky, Discord, and Pornhub have been rolling out mandatory age verification requirements in the UK over the past few weeks to comply with new online safety rules. ... read more
- Meta Tightens Restrictions On Child-Facing Accounts Run By AdultsMeta is automatically applying its strictest message settings to help prevent unwanted messages for child-facing accounts, while also turning on "Hidden Words," a tool that filters potentially offensive comments. ... read more
- I tried Gemini on the Pixel Watch. Here’s what it’s likeWristy business. I'm just getting acquainted with Gemini on the Pixel Watch I'm wearing when it tells me that there's a kind of pastry called "nun's farts." This relationship is ... read more
- Diving into Apple’s Liquid GlassApple has had two months to refine Liquid Glass since introducing the design language at WWDC. It's dialed the effect back, then amped it back up. It's addressed some of ... read more
- Another OS On The Way: Is There Room?Roku and Amazon Fire TV are major players - now with their own branded smart TV sets, after initial partnerships with TV set manufacturers. ... read more
- Party 'Animals': Series Reveals Scourge Of Four-Legged Drug UseAnimals getting wasted is a new front in the war on drugs, according to a new series coming next week on Discovery Channel. ... read more
- I ‘fooled’ Samsung’s new antioxidant feature with a Cheez-ItTurns out, Cheez-Its have antioxidants. If I were to believe the Samsung Galaxy Watch 8, I don't eat enough fruits and vegetables. Normally, smartwatches don't make judgments about your ... read more
- Microsoft’s controversial Recall feature is now blocked by Brave and AdGuardMicrosoft’s controversial Recall feature, that automatically screenshots nearly everything on a Copilot Plus PC, is meeting resistance from app developers. Signal kicked off a trend of blocking Recall earlier this ... read more
- Errors found in US judge’s withdrawn decision stink of AIA US district court judge has withdrawn his decision in a biopharma securities case after lawyers noted that his opinion referenced fake quotes and other erroneous case information — mistakes ... read more
- Syncing desktops and better AI wallpapers are coming to ChromeOSThe improved AI wallpapers now let you prompt with anything you like. Google has released a new version of ChromeOS that allows you to sync desktops between devices, ideal for ... read more
- FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player FitnessFC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fanbase and optimize ... read more
- How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD ChannelsInto every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines. The post How Kidoodle.TV Keeps ... read more
- Comic: No Scale For You!Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: No Scale For You! appeared first on AdExchanger. ... read more
- How Reddit Gets Credit; The Substackers Going It AloneReddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan. The post How Reddit Gets Credit; The Substackers Going It Alone appeared first on AdExchanger. ... read more
- JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaignThis article was first published by Digiday sibling Modern Retail. JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to ... read more
- Brands are discovering their sales associates are among their most valuable influencers
- With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&EAs evidenced all over the upfront marketplace, which is wrapping up in entirety either this week or next, sports was the main attraction for any network lucky enough to have it to sell, and a ... read more
- Brands navigate political tightrope amidst heightened culture war risksIn the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly ... read more
- Paramount-Skydance $8B Deal Gets FCC ApprovalParamount agreed to pay $16 million to settle a lawsuit with President Trump earlier this month. Trump has said the deal is actually worth around $36 million -- coming from an additional $20 million in ... read more
- Paramount-Skydance merger approved after companies agree to government speech demandsThe Federal Communications Commission (FCC) has approved Skydance’s $8 billion purchase of CBS-owner Paramount after the companies agreed to end diversity, equity, and inclusion (DEI) programs but feature a “diversity ... read more
- No, Instagram didn’t suspend Zohran Mamdani’s account for being ‘too socialist’In a story published earlier this week, a site called “NYC Journals” claimed to have a bombshell: that Instagram had suspended the account of New York mayoral candidate Zohran Mamdani ... read more
- Intel pull out of Germany, Poland, and Costa Rica as new CEO shrinks the company by a thirdIn April, Intel attempted to announce layoffs without announcing layoffs. “We have not set any headcount reduction target,” Intel spokesperson Sophie Metzger told The Verge. But the company has laid off ... read more
- Google, Walmart Separately Set Off An AI Chain ReactionGoogle and Walmart have released tools that will prompt major changes to the way consumers shop and the way advertisers buy media. Walmart announced a series of agentic agents on Thursday, designed to handle everything ... read more
- Starlink satellite internet service is down everywhereSince just after 3:30PM ET on Thursday, Starlink users have reported they can’t connect to SpaceX’s satellite internet service. The Starlink website confirmed the issue, with a banner message ... read more
- Spotify, Netflix Partner On 'Happy Gilmore' Game PromoThe game, available exclusively in the Spotify app, invites players to conjure the right swing for each hole on the course, with options to use a hockey stick and other unusual accessories in gameplay. ... read more
- Spotify Partners With Netflix For Promotional 'Happy Gilmore 2' GameThe game, available exclusively in the Spotify app, invites players to conjure the right swing for each hole on the course, with options to use a hockey stick and other unusual accessories in gameplay. ... read more
- Snap Brings 'Home Safe' Functionality To Real-Time MapFor Snap Map users, the new feature, "Home Safe," lets friends and family know when they have made it home safely. ... read more
- VTuber agency VShojo shuts down after talent exodusVShojo, the VTuber agency that billed itself as “talent first,” is shutting down. VShojo CEO Justin “Gunrun” Ignacio made the announcement today on X writing, “I take full responsibility for ... read more
- Google rethinks search results with its new AI-curated ‘Web Guide’On Thursday, Google launched Web Guide, a new AI-powered search feature that “groups links in helpful ways” for people who opt in to the test on Labs. Web Guide runs ... read more
- The White House orders tech companies to make AI bigoted againAfter delivering a rambling celebration of tariffs and a routine about women's sports, President Donald Trump entertained a crowd, which was there to hear about his new AI Action Plan, ... read more
- Bill Would Ban 'Surveillance Pricing'The "Stop AI Price Gouging and Wage Fixing Act of 2025" would prohibit companies from using artificial intelligence to set prices based on consumers' personal information. ... read more
- New Bill Would Ban 'Surveillance Pricing'The "Stop AI Price Gouging and Wage Fixing Act of 2025" would prohibit companies from using artificial intelligence to set prices based on consumers' personal information. ... read more
- Why TV Pharma Ads Are ProliferatingDespite being under fire from the U.S. Secretary of HHS, pharma ads are here to stay. ... read more
- Google Hits Back At Pew ReportGoogle's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not reduced the need ... read more
- The best Nintendo Switch controllers to buy right nowThe Nintendo Switch 2 is here, but we can’t just forget about the original Switch. We’ve still got love for the console, and its many millions of owners, so we’ll ... read more
- Streaming Video Viewer Asks Court To Revisit 'Deeply Misguided' Privacy RulingAn Illinois resident is asking a federal appellate court to revisit a decision that shut down his video privacy lawsuit against the National Football League. ... read more
- How to install the iOS 26 public betaPeople with Apple developer accounts have had all the fun with the iOS 26 beta so far (and yes, if you missed it, there's a new naming system now), but ... read more
- How can Tesla make a cheaper Model Y?In an earnings call Wednesday, Tesla CEO Elon Musk "let the cat out of the bag": The new, more affordable electric vehicle the company has been touting for over a ... read more
- Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time SoonThe Trade Desk has been public about wanting all users to migrate to the new Kokai user interface for its DSP by the end of this year. It’s what CEO Jeff Green told investors in ... read more
- Apple’s Liquid Glass redesign is shaping up to be a snoozer on MacsThe Glass-ification will continue until morale improves. | Screenshot: macOS Tahoe 26 Apple's macOS Tahoe 26 public beta is finally available, and with it the same Liquid Glass design language ... read more
- Liquid Glass is fine, I guessEmbrace the glass. If you want to give Liquid Glass - Apple's new design language in iOS 26 - an uncharitable nickname, well, it's right there for the taking. The ... read more
- You can actually multitask on an iPad now and it’s the best new feature in 15 yearsI've gone back and forth over the years on whether or not I can actually work from an iPad. The answer has always been: sort of. I can write on ... read more
- watchOS 26 preview: a subtler take on AILiquid Glass is also on watchOS 26, and you can see a Smart Stack notification because I’m using my iPhone camera. Apple just launched the watchOS 26 public beta, which ... read more
- Apple releases public betas of its new software updates with Liquid GlassApple has officially released the first public betas for its next major software updates. The list of new betas includes iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and ... read more
- Satya Nadella seeks to reassure Microsoft employees in layoffs memoMicrosoft CEO Satya Nadella. | Image: Getty Images Microsoft CEO Satya Nadella didn’t send a company-wide memo when the software maker laid off as many as 9,000 employees earlier this ... read more
- Is digital in-flight advertising missing from marketers’ media mix?Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for ... read more
- ‘The market didn’t need more of the same’: Media.net’s CRO on how SSPs are evolvingLet’s be honest: the world didn’t need another SSP. The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. ... read more
- Google’s Pixel Watch 4 might charge on its sideGoogle’s rumored Pixel Watch 4 may charge on its side rather than on its back, based on leaked official renders of the watch published by Android Headlines. The watch may ... read more
- OpenAI prepares to launch GPT-5 in AugustEarlier this year, I heard that Microsoft engineers were preparing server capacity for OpenAI's next-generation GPT-5 model, arriving as soon as late May. After some additional testing and delays, sources ... read more