The UK government is reportedly set to back down from its battle with Apple to obtain back door access to secure user data protected by the company’s iCloud encryption. Victory ... read more

There’s a saying in Texas: “All hat and no cattle.” It means all talk and no action. That idiom does not apply to the folks within the Consumer Protection Division of the Texas attorney general’s ... read more

AI agents and so-called “super signal aggregators” are being framed as the saviors of premium publishers and advertisers who prioritize high-quality media. But these technologies could perpetuate programmatic’s worst practices and push premium media brands ... read more

Drain the Slop Social media companies are finally trying to cut all the junk out of their diet.  Last week, Meta announced the removal of over 500,000 Facebook accounts engaged in “spammy behavior or fake ... read more

They say a watched pot never boils. That isn’t stopping media agency buyers from keeping a close eye on the ad spend flowing to streamers as this year’s TV upfronts season approaches the finish line. ... read more

To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos. The campaign — featuring Sopranos stars ... read more

Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital, though. Instead, they’re running with an updated playbook layering CTV, creator marketing and audio on ... read more

Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains in the creator economy. As the second half of 2025 shifts into focus, ... read more

Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them. It might not be as headline-grabbing as Unilever’s influencer pledge or Publicis buying up Captiv8, ... read more

CEO Mathias Dopfner says the new technology is "the biggest change in modern civilization." ... read more

CEO Mathias Dopfner says the new technology is "the biggest change in modern civilization." ... read more

CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. ... read more

CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s ... read more

16-year-old Julia Butters puts in her Invisalign clear plastic dental aligners during a bathroom scene. ... read more

On Thursday night, I toggled endlessly between a TikTok Live stream and a shopping app in anticipation of 9:30PM. For 30 minutes, I hunted for an available listing; many expletives ... read more

Alligator Alcatraz, Florida's hastily built, $225 million-and-counting immigrant detention facility in the Everglades, is both a de facto concentration camp and a right-wing meme. President Donald Trump's most ardent supporters ... read more

Alexa Plus’s AI agent can navigate websites and book things for you, but it needs to verify its dates. One of the best features of Amazon's new Alexa Plus is ... read more

Hi, friends! Welcome to Installer No. 90, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, hope you're staying cool, and also you ... read more

The X1 projecting a 90-inch image on an outdoor terrace over Starlink. I seldom sleep in the same place for more than a couple of weeks at a time, so ... read more

The forthcoming Galaxy Z Fold 7 is Samsung’s thinnest foldable yet. Our own Allison Johnson just published her full review ahead of the phone’s launch on July 25th, and while ... read more

When you crack open your mailbox, it's almost as if your letters just appear. Long before the days of speedy, overnight mail deliveries, postal service workers meticulously sorted through letters ... read more

Loop Biotech’s “Living Cocoon” is a casket made from mycelium, the root structure of mushrooms. "I'm probably the only architect who created a final home," Bob Hendrikx tells The Verge. ... read more

I sure hope you like asymmetry. Nothing says that the Phone 3 is its "first true flagship phone," and it has put its money where its mouth is. The phone ... read more

The Switch 2 technically launched with an F-Zero game, as F-Zero GX was available on Nintendo Switch Online's premium tier as part of the GameCube lineup. But if you're looking ... read more

Quiet luxury. I've been using the Galaxy Z Fold 7 for a week, and I've run out of ways to say "It's so nice." It's not essential, or life-changing; it's ... read more

After 40 years and six generations, 2025 marks the beginning of a new generation of the BMW M5: the G90 chassis. Featuring a ground-up redesign and a new plug-in hybrid ... read more

An aerial view of flash flood damage along the banks of the Guadalupe River on July 11th in Kerrville, Texas. | Photo: Getty Images Flash floods have wrought more havoc ... read more

Happy Friday. I'm back from vacation and still getting caught up on everything I missed. AI researchers moving jobs is getting covered like NBA trades now, apparently. Before I ... read more

TikTok is implementing new features designed to appoint credits to singer-songwriters whose original recordings are being shared and reworked by other users. ... read more

The Twelve South Butterfly SE conveniently folds down, making it easy to throw in a bag. | Image: Twelve South Keeping multiple devices charged while traveling usually means packing several ... read more

The global digital consultancy is leading strategy, design and development for VW.com and the myVW app. ... read more

In a landmark victory for the crypto industry, President Donald Trump signed the GENIUS Act into law, establishing a regulatory framework for a type of digital currency known as stablecoins. ... read more

A California resident can proceed with a privacy claims against Motorola over allegations that it failed to honor his request to reject tracking cookies. ... read more

Think of OpenAI's new ChatGPT Agent as a day-one intern who's incredibly slow at every task but will eventually get the job done. Well… most of the job. Or ... read more

Personally, I think electric scooters are a little goofy, but I’m glad they exist. I know a lot of people who don’t want to drop a couple thousand dollars on ... read more

As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase wardrobe and automatically ... read more

RealPage, the algorithmic rent-setting software company, has announced plans to acquire Livble, a service that lets people pay their monthly rent in installments. Livble describes itself as a “flexible” rent ... read more

Alvaro Bedoya, then-commissioner on the Federal Trade Commission (FTC), right, and Rebecca Slaughter, commissioner at the Federal Trade Commission (FTC), left, during a House Judiciary Committee hearing in Washington, DC. Photographer: Al ... read more

"The removal of Ms. Slaughter was blatantly unlawful," U.S. District Court Judge Loren AliKhan in Washington, D.C. wrote in a ruling issued late Thursday. The Justice Department is appealing. ... read more

X is partnering with AppsFlyer, an app analytics company that has integrated its Advanced Self-Reporting Network into X's revamped Ads platform on iOS. ... read more

The day-to-day operations will be led by two co-presidents who to report to Joe Maglio, President-Cheil North America and CEO of both McKinney and Barbarian. ... read more

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings ... read more

Ring has once again started letting police request footage from users. Axon, a law enforcement technology company and maker of TASER, announced in April that it’s partnering with Ring to ... read more

Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation. ... read more

The Android ecosystem is all about choice. While iPhone owners have a smaller pool of new devices to pick from when it’s time to upgrade, there’s a wider range of ... read more

Spotify has launched two new Audiobooks Plus add-on subscriptions that allow Premium users to double their audiobook listening limit to 30 hours. They’re available to individual Premium subscribers and users ... read more

CANNES – The marketing industry has finally reached the point where technology can deliver on its long-held promise of truly personalized experiences, but only if marketers are willing to let go of outdated, rigid playbooks. ... read more

The VIVI MO206SHUL shown here replaces the recalled MO206SH model but has a battery with UL 2849/2271 certification. | Image: VIVI The US federal government's consumer watchdog has issued a ... read more

Microsoft has suddenly shut its movies and TV store on Xbox consoles and Windows PCs. As of today you can no longer purchase new movies or TV shows from the ... read more

By taking a fully integrated approach, brands will maximize their retail media investments, driving both short-term sales and long-term brand growth. Retailers are no longer just a place to shop, they are transformative media partners. ... read more

When Nintendo first announced the Switch 2's slate of launch titles, people were very quick to cry foul about how few original, exclusive games the company had lined up for ... read more

I can't open LinkedIn without seeing a new post from a Microsoft employee who lost their job in the company's latest round of layoffs. Around 15,000 jobs have been eliminated ... read more

Netflix expects "roughly double" the ad revenue in 2025 vs. the previous year, according to company execs - as part of releasing its Q2 financial results. Brian Wieser, media analyst of Madison & Wall, estimates ... read more

When Brian Gleason was CRO and president of retail media at Criteo, he was all fired up about retail media. Now Gleason, who joined contextual ad platform Seedtag as CEO earlier this month, says he ... read more

Would you like Siri more if it had a face? Ever since Elon Musk added a weird anime girlfriend to Grok, I've been wondering if there's a not-so-distant future where ... read more

"This is purely a financial decision against a challenging backdrop in late night," says George Cheeks, CBS president and co-chief executive of Paramount Global. Some analysts speculate that Colbert's recent monologue may have been a ... read more

IPG Mediabrands' global chief negotiations office Dani Benowitz said half or more of upfront dollars - $12 billion this year and $14 billion in 2026 - will come from streaming. ... read more

Perplexity has just launched its agentic answer to Google Chrome — it’s called Comet, and it knocked out a slate of tasks on my behalf, though I think I could’ve ... read more

This week's 2025 Primetime Emmy Award nominations revive memories of TV Blogs past in which various themes have recurred. ... read more

Delta wants AI to set 20 percent of its ticket prices by the end of 2025. | Image: Saul Loeb/AFP via Getty Images Delta Air Lines is leaning into dynamic ... read more

Prosser is accused of stealing trade secrets to leak details of iOS 26’s design before its announcement at WWDC. Apple has sued the well-known leaker Jon Prosser for the alleged ... read more

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract. The post Ads To Burn After Reading ... read more

Some creators are wary of YouTube’s AI slop cleanup, but marketers see it as a win for the platform. On July 15, YouTube updated its creator policies for the YouTube Partner Program, renaming the platform’s ... read more

The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and ... read more

In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now ... read more

As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry.  In strategy decks, licensing talks, research reports and closed-door ... read more

The company's Chief Technology Officer Paolo Yuvienco was given time to talk about the firm's progress over the past year integrating an agentic framework into company processes. ... read more

Senator Tammy Baldwin warns that rural stations will be the first to close if the House goes along with the plan. ... read more

Late last year, Nintendo hosted a mysterious Switch Online playtest, and on Thursday, the company announced that it would be doing another test as part of the “Nintendo Switch Online: ... read more

Subaru doesn’t have the deepest bench when it comes to EVs. There’s the Solterra, now in its third model year, and the upcoming Trailseeker, which promises to be the Outback ... read more

Longtime Meta executive Connor Hayes has been named leader of Threads, the tech giant's newest platform in its family of popular social media networks. ... read more

Longtime Meta executive Connor Hayes has been named leader of Threads, the tech giant's newest platform in its family of popular social media networks. ... read more

K-Pop Demon Hunters garnered 37 million views following its June debut. Netflix says it’s on track to “double” its advertising revenue this year as the company continues ot build out ... read more

Did you buy a power bank from an airport vending machine over the past two years? | Image: iStore A company called iStore has issued a recall for its 5,000mAh ... read more

We saw a ton of great Apple deals during Prime Day, most of which have disappeared. It’s okay if you missed out, though, as some of our favorite deals like ... read more

Brands have flocked to Reddit since its recent launch of AI ad features that feel native to the platform. Its ad revenue has grown three times faster than the wider social-media market, according to a ... read more

I'd say yes. For one, there's too much focus on buzz rather than business, with agentic projects launched to "keep up with the Joneses." ... read more

Anker’s latest desktop charger has two USB-C cables that disappear when not in use. | Image: Anker The current trend in USB chargers isn’t adding more power or ports, it’s ... read more

Mark Zuckerberg and other executives agreed mid-trial to settle a lawsuit by shareholders over the Cambridge Analytica privacy debacle. ... read more

A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while ... read more

Razer's new Pokémon collaboration is a missed opportunity. The four PC gaming peripherals in this lineup are simply reskinned versions of products that already exist, which cost $20 to $40 ... read more

Today is Donkey Kong Bananza launch day, and what better way to celebrate than with a discount? The Nintendo Switch 2-exclusive game is currently $62.99 ($7 off) at Costco for ... read more

For nearly two years, students at Columbia University have warned that they're being targeted - and put in serious danger - by right-wing Zionist organizations like Canary Mission and Betar ... read more

I’ll take one of these, please. I've been using the Samsung Galaxy Z Fold 7 for the past week, and I think I can finally say it: I get folding ... read more

Supporters can make donations or become members with a variety of tier levels. ... read more

Six commercial received Emmy nominations for "Outstanding Commercial" this week including State Farm's "Batman Vs. Bateman," Disney's "The Boy & The Octopus," Uber One's "Brian Cox Goes To College," Apple's "Flock," Apple's "Heartstrings," and Nike's ... read more

The massive budget bill signed into law by President Donald Trump on Independence Day didn't include everything on Big Tech's wishlist, but the industry's largest players stand to gain significantly ... read more

The News/Media Alliance, a trade association behind major news publishers, announced that it has “successfully secured” the removal of 12ft.io, a website that helped users bypass paywalls online. The trade ... read more

MLB Commissioner Rob Manfred told CNBC he plans to make a decision within a month - possibly splitting the package between two TV networks and/or streamers. The MLB news came a day after the MLB's ... read more

OpenAI is going all-in on the most-hyped trend in AI right now: AI agents, or tools that go a step beyond chatbots to complete complex, multi-step tasks on a user’s ... read more

A California federal judge ruled Thursday that three authors suing Anthropic over copyright infringement can bring a class action lawsuit representing all U.S. writers whose work was allegedly downloaded from ... read more

Today is World Emoji Day, and the Unicode Consortium is sharing a preview of some of the new emoji that should hit your devices early next year as part of ... read more

It has been five years since Netflix first announced that it was working with Ubisoft to develop a live-action Assassin’s Creed show inspired by the hit games series. For a ... read more

A three-judge panel of the conservative 5th Circuit Court of Appeals on Thursday lifted a block on Mississippi's social media law, which requires social platforms to verify all users' ages, and prohibits minors from creating ... read more

AMD’s latest Zen 5-based Ryzen Threadripper Pro 9000 WX-Series of CPUs go on sale later this month, and the top option will be priced at $11,699. The 9000 WX-Series chips ... read more

Wild lavender is one of Elgato’s four new color options. | Image: Elgato Elgato has released four new color options for its Stream Deck and other streaming accessories as part ... read more

SteamOS rescues the Lenovo Legion Go S from utter failure. But is that enough? | Photo: Sean Hollister / The Verge Valve's Steam Deck has dominated the handheld gaming PC ... read more

Earlier this week, Elon Musk posted an image of Tesla’s robotaxi service area in Austin, Texas, that was in the shape of a penis. Hilarious, I know, but more importantly: ... read more

Wacom has announced the MovinkPad 11, an all-in-one Android-powered tablet for digital illustrators who want to draw on the go. Unlike other display drawing tablets in Wacom’s lineup, the $449 ... read more