- Cheryl Hines’ husband chooses Sergey Brin’s ex-wife as running matePhoto by Justin Sullivan / Getty Images Independent presidential candidate and notable anti-vaccine activist Robert F. Kennedy Jr. has tapped Nicole Shanahan, a wealthy Silicon Valley lawyer, as his running mate. Shanahan ... read more
- Mattel’s Lego-like Xbox 360 building set just received its first discountAlong with the Xbox 360 console, you can also build a controller and a “copy” of Halo 3. | Photo by Sean Hollister / The Verge It wasn’t easy to grab ahold ... read more
- Microsoft’s new era of AI PCs will need a Copilot key, says IntelImage: Microsoft Intel, Microsoft, Qualcomm, and AMD have all been pushing the idea of an “AI PC” for months now as we head toward more AI-powered features in Windows. While we’re still ... read more
- Anybody Have A Job For A Former Romney?MSNBC's Rachel Maddow compared Ronna McDaniel's hire to putting a mobster to work in a district attorney's office. ... read more
- Airtable brings AI summarization to paying usersCath Virginia / The Verge | Photos from Getty Images Productivity platform Airtable is bringing generative AI summaries, categorization, and translation to all of its users with the general availability of Airtable ... read more
- TikTok Ban Receives Broad Support, Except From Gen ZDemocrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support. ... read more
- Digital Ad Tools Are Gaining Traction in Connected TV: FreeWheel’s Michelle ZyglisSoftware tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is ... read more
- Ousted Arena Group CEO Files A LawsuitRoss Levinsohn says he was never given a reason for his December firing. ... read more
- Ousted Arena Group CEO Files A $40 Million SuitRoss Levinsohn says he was never given a reason for his December firing. ... read more
- Judge Sides With Google And Apple In Battle Over Search Partnership"Google's dominance in the search and search advertising markets alone is insufficient to allege that Google and Apple are engaged in a horizontal antitrust conspiracy," U.S. District Court Judge P.Casey Pitts wrote. ... read more
- Ford’s Europe-only Explorer EV gets an estimated 375 miles of rangeThe all-electric SUV set a new record as the first globe-trotting EV. | Image: Ford Ford neglected to share the maximum range of its newest all-electric Explorer when it announced the Europe-only ... read more
- CTV Ad Frequency Soars 80% In 2 Years: ReportThe frequency of ad messages for CTV continues to increase -- rising 80% over the last two years per household over the life of a brand campaign, according to Innovid, in an analysis of its ... read more
- Audible and Amazon MGM partner to develop more TV series based on podcastsIllustration by Alex Castro / The Verge Audible will co-develop and co-produce TV shows adapted from original podcasts and audiobooks with Amazon MGM Studios that it can pitch to Prime Video and ... read more
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?Microsoft has been pushing to integrate generative AI into all its products. The executive changes made across the company in the past week suggest bigger changes are afoot. ... read more
- Can Programmatic Advertising Be Inclusive?While diversity, equity, and inclusion seem to have fallen out of favor in some areas, DEI continues to thrive in others. ... read more
- Peacock’s next exclusive NFL stream is in SeptemberPhoto by Perry Knotts / Getty Images The NFL will hold its first regular-season game in São Paulo, Brazil, later this year — but you’ll need a Peacock subscription to tune in. ... read more
- The ad-free Kindle Kids is on sale for the first time since Black FridayAmazon’s latest Kindle Kids comes with perks the standard version lacks, including a protective case and an extended two-year warranty. | Image: Kindle Kids For some reason, Kindle deals have been hard ... read more
- Xbox Cloud Gaming now has mouse and keyboard support in select gamesIllustration by Alex Castro / The Verge Microsoft is starting to preview mouse and keyboard support for Xbox Cloud Gaming today. Xbox Insiders will be able to start playing with their mouse ... read more
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, ConfirmedWith a push into AI, would Microsoft rebrand Bing to Copilot? Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but is unclear whether he will transition ... read more
- Apple’s WWDC 2024 is set for June 10thImage: Apple Apple will be playing AI catch-up at this year’s Worldwide Developers Conference (WWDC), which starts with the keynote on June 10th and runs through June 14th. The company typically focuses ... read more
- Adobe’s new GenStudio platform is an AI factory for advertisersAdobe is courting enterprise customers with its new GenStudio platform. | Illustration by Alex Castro / The Verge Adobe has announced a new AI-powered ad creation platform that aims to make it ... read more
- Wyze’s cheap and questionable security cam levels up with Wi-Fi 6, edge AI, and 2.5K videoThe Wyze Cam v4. | Image: Wyze You might think twice before buying a Wyze camera. The company’s security practices are questionable enough that I personally boycotted them in 2022, and since ... read more
- Meta Can't Dodge Online Taxpayers' Privacy ClaimsMeta must face claims that its tracking code gathered taxpayers' sensitive financial information from online tax filing sites. ... read more
- We SHOULD Know Better — But We Don'tBe careful of the bias that causes us to overestimate our ability to do things we're not very good at -- and keeps us from asking others for input. ... read more
- NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill ... read more
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration to support first-party data as cookies disappear from major web browsers. ... read more
- Princess Peach: Showtime! is clever and playful, but Peach deserves moreImage: Nintendo Delightful design and the beloved royal badass isn’t enough to save Peach’s first game in 19 years from being a touch boring. Continue reading… ... read more
- A native version of Chrome arrives for Arm-based Windows PCsImage: The Verge Google is releasing an optimized version of its Chrome browser for Windows on Arm this week, the search giant has announced alongside chipmaker Qualcomm. The official release comes two ... read more
- Vinyl records outsell CDs for the second year runningVinyl reigns when it comes to physical media. | Image: RIAA People bought 43 million vinyl records last year, according to the Recording Industry Association of America (RIAA). That’s 6 million more ... read more
- Trump Media Company Begins Trading With 'DJT' TickerAt presstime, shares were trading up nearly 20% from this morning's opening. ... read more
- Heat and drought are sucking US hydropower dryLake Mead, formed by Hoover Dam on the Colorado River in the Southwestern United States, at 47 percent capacity as viewed on August 14, 2023 near Boulder City, Nevada. | Photo by George ... read more
- Is It Time For A GARM For AI?Trade groups like the ANA and the WFA are accelerating their role educating the ad industry's use of AI. Now would be a good time to take a more proactive self-regulatory stance, too. ... read more
- Microsoft Teams is getting smarter Copilot AI featuresImage: Microsoft Microsoft is improving the way its AI-powered Copilot works in Microsoft Teams with new ways to invoke the assistant during meeting chats, summaries, and more. Copilot is already able ... read more
- Dragon’s Dogma 2’s lovable pawns make it an adventure worth fighting forImage: Capcom The sequel to Capcom’s action RPG is big and chaotic, but the companion characters are what make it all work. Continue reading… ... read more
- A Year After Leaving Mindshare, Amanda Richman Lands At MicrosoftThe long-time media agency chief confirmed she was hired by Microsoft Advertising to lead its global media sales team. ... read more
- AI headphones and clicky phone keysImage: The Verge / Photo courtesy of University of Washington The world is a noisy place. High-end headphones are getting better at shutting it out; solid noise-canceling headphones from Sony, Bose, and ... read more
- Your TV News Network Needs Casting And Drama: What's The Story Arc?Should your favorite TV news network be "casting" for certain paid contributor roles? If you need the drama, then yes. ... read more
- Disney Plus has a new Hulu-ified logoThe old Disney Plus icon logo (left) compared with the updated teal one (right). | Image: Disney Disney has made some slight but notable updates to the logo and splash screen for ... read more
- ID For CTV: LiveRamp’s Joiner On How Google PAIR Is Coming To TVSAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach ... read more
- Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s GreenfieldThe future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way ... read more
- The Ad Game Shifts Budgets To Game AdsWhile the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly, ... read more
- The PS5 is getting an automatic game clip feature that helps other playersPhoto by Vjeran Pavic / The Verge Sony is introducing a new Community Game Help feature on the PS5 later this year that is designed to automatically create clips that can help ... read more
- Horizon's Night Market Taps IPG's MusiThe data and analytics vet will serve as Chief Business Officer responsible for driving Night Market's expansion. ... read more
- Measured’s Revamped Platform Blends Automation, Incrementality And MMMIf you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel media-mix modeling (MMM). On Tuesday, media measurement startup Measured released a souped-up version ... read more
- Lovey-Dovey, Game-Playing Hosts Reflect Late-Night ChangesA lovefest between two late-night foes on NBC's "Password" is the latest evidence that late-night TV is not the competitive war zone that it once was. ... read more
- Here’s why AI search engines really can’t kill GoogleIllustration by Vincent Kilbride The AI search tools are getting better — but they don’t yet understand what a search engine really is and how we really use them. Continue reading… ... read more
- Canva acquires Affinity to fill the Adobe-sized holes in its design suiteAffinity’s professional design software could give Canva the edge it needs to seriously compete against Adobe. | Image: Canva / Affinity Web-based design platform Canva has acquired the Affinity creative software suite, ... read more
- Bloomberg Media Went Direct And Has No RegretsIt’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising ... read more
- Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With BotsSay what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit ... read more
- Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad SpendHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing ... read more
- Inside marketing’s elusive Quixote quest for digital ad transparencyMarc Pritchard, the marketer with the keys to Procter & Gamble’s $8 billion ad budget in the U.S., is calling for more transparency from digital platforms. You know what that means — it’s that special ... read more
- Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering ... read more
- ‘For your consideration’: How Janice Min is selling entertainment advertisers on The AnklerSubscribe: Apple Podcasts • Stitcher • Spotify Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with ... read more
- Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itselfB2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer marketing shops say they are seeing ... read more
- How Google’s entry into in-game advertising puts a spotlight on an industry in fluxGoogle AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. But while this might be good news for in-game ads as a concept, it’s not necessarily a cause ... read more
- How media agencies are shifting toward generative AI content in influencer marketingThere is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies ... read more
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9MNCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT and TruTV for the first 5 days -- the best results ever for the tournament for that period, according to the NCAA. ... read more
- Nissan announces plans to make 16 new electrified vehicles by 2026Image: Nissan Nissan has laid out a new plan to electrify 16 of the 30 vehicles it produces by 2026, with the rest using internal combustion instead. For those of us in ... read more
- Kate's Transparent Bravery Is Lesson For The FirmThe video of Kate showed an incredibly strong woman dealing with the worst reality that life could bring her as a mother of three young children. ... read more
- Kate's Transparent Bravery Is Lesson Tor The FirmThe video of Kate showed an incredibly strong woman dealing with the worst reality that life could bring her as a mother of three young children. ... read more
- Microsoft has a new Windows and Surface chiefIllustration: The Verge Microsoft is naming Pavan Davuluri as its new Windows and Surface chief today. After Panos Panay’s surprise departure to Amazon last year, Microsoft split up the Windows and Surface ... read more
- Telegram’s Peer to Peer Login system is a risky way to save $5 a monthPlease don’t sign up for this program. | Illustration by Alex Castro / The Verge Telegram is offering a new way to earn a premium subscription free of charge: all you have ... read more
- Por qué Riot Games está replanteando su sueño de convertirse en “el próximo Disney”Después de pasar años intentando trascender sus orígenes y convertirse en un gigante del entretenimiento, Riot Games está reduciendo sus ambiciones este año, centrándose en sus principales productos de juego. Al menos al principio, la ... read more
- Unilever cuenta con Sofia Richie Grainge para promocionar la nueva gama de ‘styling’ de Nexxus inspirada en TikTok
- Brands Can Now Advertise On Snapchat's AR FiltersSnapchat is launching "Sponsored AR Filters," a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. ... read more
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- The creators of 3 Body Problem want to have ‘a back and forth’ with the book3 Body Problem executive producers Alexander Woo, David Benioff, and D.B. Weiss. | Image: Ed Miller / Netflix Between its expanded, more ethnically diverse cast and its more advanced take on virtual ... read more
- Elon Musk has fully bought into the ‘great replacement’Illustration by Alex Castro / The Verge For months, Elon Musk has been dropping decidedly unsubtle hints that he believes in the great replacement, a conspiracy theory that liberal elites are “importing” ... read more
- Spotify Rolls Out Educational Video Programming In UKSpotify is expanding its focus beyond music streaming, podcasts and audiobooks to include educational resources for in-app learning. ... read more
- Florida Restricts Teens' Use Of Social MediaJudges have blocked similar laws in Arkansas and Ohio. ... read more
- Cómo Ulta Beauty convirtió un programa acelerador experimental en un camino de éxito para marcas BIPOC emergentes
- Meta’s new opt-out setting limits visibility of politics on Instagram and ThreadsIllustration: The Verge Meta’s executives have been saying for a while that they don’t want to boost posts about politics in their apps. Now, an opt-out setting that limits recommendations of “political ... read more
- Meta 'Pay Or Consent' Model In EU Being Investigated For ViolationsThe European Union, which is testing a new digital law, recently announced investigations into Apple, Google, and Meta for potential violations of the Digital Markets Act (DMA). ... read more
- Clinch Becomes First Ad Server To Integrate Privacy IdentityClinch has integrated The Trade Desk's Unified ID 2.0 into its platform, becoming the first client-side ad server to incorporate the privacy-focused identity solution built for the open internet. ... read more
- Razer’s lightning-quick Huntsman V2 keyboard is down to its lowest price to dateThe mechanical keyboard might sell out faster than its light-based optical switches can read your keystrokes. | Photo by Jon Porter / The Verge Amazon’s Big Spring Sale ends today, March 25th, ... read more
- Trump's Troubled 'Truth'The story of how Truth Social has arrived at a moment to become a public company seemingly overnight is a complicated financial journey -- but one worth unpacking. ... read more
- Judge tosses Elon Musk’s X lawsuit against anti-hate groupImage: Kristen Radtke / The Verge; Getty Images In a decision filed Monday, federal Judge Charles Breyer dismissed a lawsuit from Elon Musk’s X against the Center for Countering Digital Hate (CCDH), ... read more
- Nvidia’s AI chip dominance is being targeted by Google, Intel, and ArmA coalition of tech companies, including Intel, Google, Arm, and Qualcomm, hopes to loosen Nvidia’s grip on the AI market. | Illustration by Cath Virginia / The Verge Major tech companies are ... read more
- Hate Speech Researchers Defeat Musk Suit Over Critical Reports"This case is about punishing the defendants for their speech," U.S. District Court Judge Charles Breyer wrote in an opinion issued Monday. ... read more
- Hate Speech Watchdog Defeats Musk Suit Over Critical Reports"This case is about punishing the defendants for their speech," U.S. District Court Judge Charles Breyer wrote in an opinion issued Monday. ... read more
- Ron DeSantis signs bill requiring parental consent for kids under 16 to hold social media accountsPhoto by Jared C. Tilton/Getty Images Florida Governor Ron DeSantis (R) just signed into law HB 3, a bill that will give parents of teens under 16 more control over their kids’ ... read more
- Microsoft forgot to update this Windows feature for 30 yearsThe Format drive dialog in Windows 11. | Screenshot by Tom Warren / The Verge On a Thursday morning nearly 30 years ago at Microsoft’s headquarters in Redmond, a software developer checked-in ... read more
- Federation is the future of social media, says Bluesky CEO Jay Graber
- What our shopping haul taught us about the promise of AIWe’re in a Gilded Age of fast, cheap, and trendy clothing. Anyone can purchase copies of expensive garments online that arrive at record speeds to their home, and for a fraction of ... read more
- Hop-On Jet Services Hops To PMGSemi-private charter air carrier JSX tapped PMG for both media and creative. A brand refresh is poised to roll out. ... read more
- Do Advertisers Dream Of Electric Sheep?"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build ... read more
- Goodway Group CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman. ... read more
- Goodway CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman. ... read more
- On 'Nova,' The Science And Ramifications Of AIThose interested in learning the science behind today's artificial intelligence will be well-served by this week's episode of "Nova" on PBS. ... read more
- Microsoft is making Chrome’s text rendering better on WindowsIllustration: The Verge Microsoft has committed changes to Chromium that will improve text rendering on Windows machines. Following years of complaints, Chrome version 124 will finally support contrast and gamma values from ... read more
- LUMA’s Kawaja Optimistic On 2024 & 2025 Ad-Tech OutlookThe digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading ... read more
- Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy LanziSAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable ... read more
- Wieser Revises '24 Upward, AgainWieser cites the continuing improvement of the U.S. economy, including an upward revision for the expansion GDP by nearly a percentage point, approaching +5%. ... read more
- Apple, Meta, and Google targeted by EU in DMA non-compliance investigationsCath Virginia / The Verge The European Commission is opening five non-compliance investigations into how Apple, Google, and Meta are complying with its new Digital Markets Act antitrust rules, the regulator announced ... read more
- Ad Selection API ExplainedFor those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge with their latest contribution: Ad Selection API.Ad Selection API is an alternative to Google's Protected Audience API, which ... read more
- Spotify adds video learning courses in latest experimentCourses cover a range of subject matter like learning music or building a business. | Image: Spotify Spotify’s UK users are getting access to a fourth category of content to sit alongside ... read more
- Joe Biden wants to make mac and cheese with clean energyThe production line of Easy Mac Macaroni & Cheese Cups on March 27, 2020, at the Kraft Heinz plant in Champaign, Ill. | Zbigniew Bzdak/Chicago Tribune/Tribune News Service via Getty Images The ... read more
- For Verizon Business, Reaching The Customer Means Empowering The MarketerIris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But ... read more
- There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same LanguageHere’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them. Regulators notice stuff like that, and it ticks them off, said Daniel Rosenzweig, a ... read more
- '24 Box Office Down 9% To Date, 'Frozen Empire' Warms Moviegoers UpThrough nearly three months of 2024, Comscore says the domestic theatrical movie box office is down 9% to $1.47 billion. ... read more