- Europe’s warming up at nearly twice the global average, says new report
- Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spendThis is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad ... read more
- Meta wants to be the Microsoft of headsetsMark Zuckerberg onstage at Meta Connect 2023. | Getty Images Meta has started licensing the operating system for its Quest headset to other hardware makers, starting with Lenovo and Asus. It’s also ... read more
- Is your PC having trouble? Your smart TV might be to blameMaybe your home should be dumb! | Illustration by Adrián Astorgano It turns out your TV can actually mess up your computer — at least if you’re using a Hisense TV and ... read more
- An Xbox VR headset is on the way, but it’s a ‘limited edition’ Meta QuestHow Meta envisions an Xbox-branded VR headset. | Image: Meta Microsoft is teaming up with Meta to create a limited edition Meta Quest VR headset that’s “inspired by Xbox.” While both Microsoft ... read more
- Billie Eilish will be the bad guy in FortniteImage: Epic Games Finally, you can bury a friend as Billie Eilish. Fortnite has revealed its next major musical collaboration, and it will see Eilish become a playable character starting on April ... read more
- Newsletter platform Ghost adopts ActivityPub to ‘bring back the open web’Image: Cath Virginia | The Verge Open platforms keep gaining support out there — newsletter platform Ghost just published what amounts to a manifesto in support of the ActivityPub protocol with plans ... read more
- Tip line that guards against child sexual abuse images may struggle against AIIllustration by Cath Virginia / The Verge | Photos from Getty Images A new report from Stanford’s Internet Observatory said the National Center for Missing and Exploited Children’s CyberTipline needs to improve ... read more
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said. ... read more
- Court Urged To Revive Lawsuit Against X Over Ad-Targeting Slip-UpA Washington state resident is seeking to revive a claim that X Corp violated a state law by asking users to provide contact information for security purposes, but then harnessing that information for ad targeting. ... read more
- Do We Love Our Children?"I'd rather give my kids Jack Daniels and weed than Instagram," is Professor Scott Galloway's memorable line in the sand. ... read more
- Apple might be the streaming home of soccer’s next big tournamentPhoto by Ulrik Pedersen / DeFodi Images via Getty Images It looks like Apple’s foray into streaming soccer could be getting even more ambitious. According to a report from The New York ... read more
- Tales of the Shire will let you live out your cozy hobbit fantasiesImage: Weta Workshop / Private Division One of the most famous pieces of literature in the world starts with, “In a hole in the ground there lived a hobbit,” and now, technology ... read more
- Havas Leading Media On Global Puma CampaignSports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.” The campaign is designed to convey the brand’s ... read more
- Tesla slashes Full Self-Driving price after Elon Musk said it would only get more expensiveThe price of Tesla’s Full Self-Driving package is trending downward. | Image: Owen Grove / The Verge The price for Tesla’s Full Self-Driving (FSD) software package was supposed to get more expensive ... read more
- Discord CEO Jason Citron makes the case for a smaller, more private internetPhoto illustration by The Verge / Photo: Discord For teens and gamers, Discord has become their entire online social lives. Co-founder Jason Citron thinks the internet is headed more in that direction. ... read more
- Deadpool and Wolverine whip out the big guns in latest trailerDeadpool & Wolverine has seemed fairly lighthearted in most of the teasers Marvel has dropped so far, but the movie’s latest trailer has a promising edge to it. Rather than focusing on ... read more
- The great conundrum of campaigning on TikTok
- Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad ApproachMIAMI — Fresh from its acquisition of MediaMath, Infillion is aiming to help the ad industry go beyond math alone. In this video interview with Beet.TV, Andrew Dawson, SVP, Client Partnerships, Infillion, says human-entered creative and ... read more
- Retail Media Can Drive Results on Open Web: Kinesso’s Sean MuzzySAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach ... read more
- Want to restore a forest? Give it back to Indigenous peoples who call it homeDoris Ríos is a Cabécar leader who has fought to reclaim Indigenous territory in Costa Rica. | Collage by Israel Vargas | Photos by Justine Calma These women took back their land in ... read more
- Streaming Platforms' 'Linear TV' Additions Grow… And Become ComplexAre linear TV networks on streaming platforms confusing to the modern consumer? ... read more
- Microsoft makes it easier to install Windows store apps from the webPhoto by Becca Farsace / The Verge Microsoft is starting to improve the experience of downloading Windows store apps from the web. The software giant has built what it calls an “undocked ... read more
- Gaming giant Embracer Group is splitting into three companiesEmbracer Group will house major properties like the Lord of The Rings under its new Middle-earth Enterprises & Friends company. | Image: Warner Bros. Swedish gaming conglomerate Embracer Group announced plans on ... read more
- Get Caught Up Quick On The American Privacy Rights ActIt’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made ... read more
- 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
- The Global Privacy Control Is Limiting. Here’s How The Industry Can Do BetterToday, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its ... read more
- P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix ItHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday. Its marketing budgets were up 14% – but investors seem nonplussed about the ... read more
- Inside X’s latest, desperate attempt to beguile advertisersIf X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the ... read more
- The Guardian US is starting its pursuit of political ad dollarsThe Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, ... read more
- Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?Despite the growing number of women and girls in gaming, many face challenges competing in esports. But media agencies are hoping to change that while also driving more gaming content and entertainment. Stagwell’s business-focused media ... read more
- How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IPAmazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers, becoming the second major live-action video game adaptation to break through to a wider audience after 2023’s “The Last of Us.” As film ... read more
- How much is Possible’s future in Michael Kassan’s hands?The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. ... read more
- The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they ... read more
- AI Briefing: How AI misinformation affects consumer thoughts on elections and brandsFor nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI ... read more
- Why is Windows 11 so got dang annoying?Illustration by Alex Castro / The Verge A couple of weeks ago, I ran out of screen on the one external monitor my work-issued MacBook Air can run. So I switched to ... read more
- PubMatic Partners With GroupM To Deliver Cookieless Ad InventoryAdvertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ... read more
- P&G Defends 14% YOY Increase In Marketing SpendCFO Andre Schulten said the "great consumer insight" driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North America. ... read more
- The future of AI gadgets is just phonesIt’s phones, y’all. | Photo by Allison Johnson / The Verge At any given time, there are between five and eight phones on my desk. And by “my desk,” I mean any ... read more
- Gentler Streak quieted my evil brain goblin so I could run in peaceStreaks aren’t the only way to be consistent. | Photo by Victoria Song / The Verge Six weeks ago, I was having a tough time sticking to my running routines and goals. ... read more
- The game emulator your phone has been missingImage: The Verge Hi, friends! Welcome to Installer No. 35, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, get ready to open some tabs, ... read more
- This is Tesla’s riveting fix for recalled Cybertruck accelerator pedalsTesla’s drilling holes in Cybertruck accelerator pedals. | Image: Tesla (PDF) Tesla temporarily halted deliveries and recalled every single Cybertruck after a viral video showed how the pad on its accelerator pedal ... read more
- The little smart home platform that couldWith a new ownership structure, Home Assistant is making big plans for the future. | The Verge How Home Assistant plans to transition from an enthusiast platform to a mainstream consumer product. ... read more
- TikTok ‘ban’ passes in the House again, moving to the Senate in foreign aid packageCath Virginia / The Verge | Photos from Getty Images The House once again passed a bill that could ban TikTok from the US unless its Chinese parent company ByteDance divests it ... read more
- Zack Snyder’s Rebel Moon movies are a fandom menaceImage: Netflix Netflix’s Rebel Moon films both feel like Zack Snyder trying to celebrate sci-fi classics by gently riffing on them in some of the least inspired ways possible. Continue reading… ... read more
- The self-possessed horrors of Late Night with the DevilCourtesy of IFC Films and Shudder Horror films live and die by their conceits. And sometimes, the best way to make a movie scary is to place it in an environment that’s ... read more
- Quaker Bowls Us Over With Authentic HumansInteractive campaign presents intimate black-and-white portraits of 100 different people, who reflect on the possibilities inherent in each new morning. ... read more
- Smalls Sliders, Pantone Partner To Create 'Smorange'The "bright and energetic" orange hue is the color of the brand's logo and employee uniforms, and predominant shade on the website. ... read more
- DJI’s pint-sized Mini 3 is on sale with a DJI RC controller for its best price yetIt may not offer obstacle avoidance and the same specs as the Pro model, but the Mini 3 still easily folds down when it’s time to hit the road. | Image: DJI ... read more
- Is Crossrope’s smart jump rope worth $200?Photo by Sheena Vasani / The Verge Skip Crossrope unless you really love skipping rope. Continue reading… ... read more
- How to change or cancel your music streaming servicesThe Verge There are more digital subscriptions around than ever, and among them, you may well have a music streaming service (or two or three). What with “free” trials and trying to ... read more
- Controversial US surveillance program (briefly?) lapses amid congressional dysfunctionCath Virginia / The Verge | Photos from Getty Images The Senate has passed a bill reauthorizing Section 720 of the Foreign Intelligence Surveillance Act (FISA), a controversial program that allows warrantless ... read more
- You can buy a refurbished Steam Deck for almost half offValve says each unit has received over 100 tests and meets the same performance standards as new Steam Decks. | Photo by Vjeran Pavic / The Verge It’s not often we see ... read more
- Court Sides Against Face-Mask Critic In Battle Over Social Media SuspensionsA federal appellate court has sided with President Joe Biden and social media companies in a lawsuit brought by face-mask critic Justin Hart, who alleged his First Amendment rights were violated when he was suspended ... read more
- Applying the mathematical principles of Pareto to Mario Kart 8Image: Nintendo If you’re the kind of Mario Kart 8 player who cares about winning and not just playing their favorite characters (Daisy and Peach supremacy), choosing the best combination of driver, ... read more
- Kia’s more affordable EV2 is getting ready to undercut TeslaKia’s lineup of electric vehicles are growing. | Image: Kia The Kia EV2, the automaker’s small, affordable electric crossover, has been spotted on the street in camouflage. It’s the first time the ... read more
- Target confirms it’s all but completely ditching DVDs in physical storesImage: Target Target is scaling back the presence of physical media in its stores. A spokesperson for Target tells IGN that the company is “transitioning the limited assortment of DVDs” it sells ... read more
- How Phish turned Las Vegas’ Sphere into the ultimate music visualizerImage: Alive Coverage Four nights of unique set lists and long jams presented a much different production challenge than U2’s 40-show residency. Continue reading… ... read more
- The Hades 2 technical test is a trial in self-controlImage: Supergiant Games Imagine the most perfect barbecue — a prolific spread of smoked meats, all the right sides, every pie, type of cookie or cake, and even your grandmother’s famous dinner ... read more
- You may not need Apple Pay to tap and pay with your EU iPhone soonPhoto by Victoria Song / The Verge Apple could soon let developers in the European Union use its tap-to-pay technology. A report from Reuters reveals that EU regulators could sign off on ... read more
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New RecordTaylor Swift has partnered with TikTok to launch a new in-app campaign to promote her new album, "The Tortured Poets Department." The partnership comes days after the artist uploaded her music catalog onto TikTok. ... read more
- Is Your Agency Team Burned Out By The Pace Of Change?According to a survey from Stagwell's Harris Poll and The Grossman Group, 76% of employees and 63% of managers report feeling burned out or ambivalent in their current position. ... read more
- Google’s HD Chromecast is going for just $20Google’s latest streaming dongle offers a cheap way to add smart features and apps to any TV. | Image: Google Almost any TV you can buy these days supports streaming in some ... read more
- Hyundai Pauses Advertising On X After Pro-Nazi AdjacencyEven after DoubleVerify's correction of X's brand-safety rating, the social messaging platform continues to display harmful and offensive content alongside brands' promotions. The Hyundai account had held a blue checkmark for months as a paid ... read more
- Hyundai Pauses Ad Spend On X After Pro-Nazi Content Appears Alongside PromotionsEven after DoubleVerify's correction of X's brand-safety rating, the social messaging platform continues to display harmful and offensive content alongside brands' promotions. The Hyundai account had held a blue checkmark for months as a paid ... read more
- Twitter alternative Post News is shutting downImage: Post News Post News, a Twitter alternative that emerged in the wake of Elon Musk’s takeover, is shutting down. Noam Bardin, the platform’s founder and former CEO of Waze, writes that ... read more
- Shouting Fire In A Crowded News CycleA week stuffed full of FART jokes, sleep-inducing Trump trial news, and prospective juror doxing ended in what was an apparent self-immolation outside the New York City "hush money" trial courthouse. And the trial hasn't ... read more
- Maybe I don’t want a Rosey the Robot after allFriend or foe? The Jetsons’ Rosey the Robot has long been an inspiration for developing home robots. But should it be? | Image: Warner Bros. Television, Hanna-Barbera As a child of the ... read more
- Judge Approves Google $62 Million Location Privacy SettlementThe deal requires Google to pay around $42 million to more than a dozen schools and organizations -- including the Berkman Klein Center for Internet & Society at Harvard University, Free Press, ACLU of Northern ... read more
- AirPlay turns the Delta emulator into a full-on retro consoleImage: Riley Testut The launch of the Delta emulator on iPhones is a big deal in a lot of ways. But for users, it’s also just really cool. Here’s an excellent piece ... read more
- Guess Who Just Endorsed Red, White & Blog?Hint: He's a bigly one. ... read more
- Taylor Swift gets custom collab with TikTok as UMG battle continuesPhoto by Ashok Kumar / TAS24 / Getty Images for TAS Rights Management TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for ... read more
- IRL With Stan Mack's Real Life FunniesLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and ... read more
- How planning and infrastructure failed during Maui wildfiresA recovery vehicle drives past burned structures and cars two months after a devastating wildfire on October 9th, 2023, in Lahaina, Hawaii. | Photo by Mario Tama / Getty Images New details ... read more
- A 14-year-old is charged in fire that destroyed a driverless Waymo vehicleThe Waymo vehicle was set on fire with fireworks. | Image: Frisco Live 415 The San Francisco Police Department has identified and served a search warrant on a teenager who is suspected ... read more
- The Verge’s 2024 Mother’s Day gift guideIllustration by Manon Louart for The Verge We found a collection of unique gift ideas that go beyond the flowers and chocolates that typically rule the day. Continue reading… ... read more
- Emulators are taking over the App StoreImage: Alex Parkin / The Verge Delta, an app for emulating and playing retro games on your iPhone, has been at the top of the App Store rankings for days. Apple spent ... read more
- Netflix Announces New Ad Measurement Options Ahead Of The UpfrontsNetflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The post Netflix Announces New Ad ... read more
- Google Consolidates Teams To Accelerate AI In ProductsAlphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster. ... read more
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI AssistantMeta AI was built on the company's latest large language model called Meta Llama 3, which was announced Thursday. ... read more
- Tesla recalls all 3,878 Cybertrucks over faulty accelerator pedalTesla isn’t aware of any collisions, injuries, or fatalities attributed to the defective pedals. | Image: Parker Ortolani / The Verge Tesla has issued a recall for effectively every Cybertruck it’s delivered ... read more
- 'Predator v Prey' Uses New FX Techniques For Close-Up KillsWatching lions and other predators track down, bring down and then chow down on their still living prey is not everybody's cup of tea. ... read more
- DJI’s first power stations can fast charge its drone batteriesDJI’s Power 1000 (left) and Power 500 (right) ready to be worshipped. | Image: DJI DJI just launched its first power stations that feature a new proprietary SDC — aka Smart DC ... read more
- Netflix Reports Double-Digit Q1 Subscriber, Revenue GrowthNetflix posted 9.33 million new global paid subscribers -- up 16% vs. Q1 2023 -- to 269.6 million global subscribers and 82.7 million in the U.S. and Canada. ... read more
- How This Kid-Focused Media Company Balances Privacy And Ad MeasurementMoonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot. The post ... read more
- Comic: Working Hard or Hardly Working?Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Working Hard or Hardly Working? appeared first on AdExchanger. ... read more
- Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over the past couple of years. And now Ramp, the corporate credit card and expense service, ... read more
- Why the New York Times is forging connections with gamers as it diversifies its audienceThe New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the ... read more
- Why B2B marketers are advertising more like consumer brands to break through a crowded marketplaceIf you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are ... read more
- As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creatorsBasketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork. With that in mind, the NBA aims to make it possible for every ballplayer to become ... read more
- Industry flirts with making the Possible conference a must-attend tentpole eventIf you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week. The accompanying images of your professional peers, or vaguely familiar ... read more
- Meta AI rolls out several enhancements across apps and websites with its newest Llama 3Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company ... read more
- Razer’s Kishi Ultra gaming controller brings haptics to your USB-C phone, PC, or tabletRazer Razer’s latest mobile gaming controller just released today, the Kishi Ultra, is an all-rounder that can switch between multiple devices. The controller has a built-in USB-C port that can work with ... read more
- Amazon’s Fallout has been renewed for season 2Image: Amazon Just a week after the show first premiered, Amazon has confirmed that there’s more of its live-action Fallout series on the way. As of now there are no details available ... read more
- Target Sued For Improper Biometric SurveillanceA class-action suit filed in Illinois claims the retailer's cameras violate shoppers' rights. ... read more
- The Meta Quest 2 gets a permanent price cut to $199The Meta Quest 2 and its bundled controllers. | Photo by Amelia Holowaty Krales / The Verge The Meta Quest 2 has been on sale for nearly a month, and today, Meta’s ... read more
- Automotive National TV Spending Down 9.1% Year-Over-YearOver half of the total automotive industry TV ad spend during March went to men's college basketball, according to iSpot.tv. ... read more
- The Trump TrialEven if you think you could be a potential juror, these days, who could come up clean after teams of lawyers comb through your social media posts? ... read more
- Programmatic Pioneering: Index Exchange Gears Up For Explosion In Live Ads, Election BuysThe advent of live streaming in programmatic advertising is bubbling with potential, yet it’s not without its technical trials. In a media world where live TV programming is still big business, what role does programmatic ... read more
- Netflix is all about the money, not the membersIllustration by Nick Barclay / The Verge Netflix is moving beyond subscriber numbers. In its first quarter earnings results released on Thursday, Netflix announced that it will stop reporting quarterly membership numbers ... read more