- The ANA's Paradox Of The Year"It's getting harder to determine what is real and what is performative. Reaching consumers in a way that is tangibly authentic is going to be the difference-maker," an anonymous ANA member explained about picking two ... read more
- Instagram wants to limit hashtag spamIf you're tired of seeing Instagram posts with a seemingly endless list of hashtags, Instagram is making a change to stop that. In a post today, Instagram chief Adam Mosseri ... read more
- The U.S. Is Inviting A Broader European WarCurrent events are not unlike those that triggered the Korean War in 1950. ... read more
- LG forced a Copilot web app onto its TVs but will let you delete itLG says it will let users delete the Microsoft Copilot shortcut it installed on newer TVs after several reports highlighted the unremovable icon. In a statement to The Verge, LG ... read more
- Google’s Gemini app can check videos to see if they were made with Google AIGoogle expanded Gemini's AI verification feature to videos made or edited with the company's own AI models. Users can now ask Gemini to determine if an uploaded video is AI-generated ... read more
- Michael Kassan Joins Mediaocean As Vice ChairmanKassan has been a fixture in the industry for over three decades, first at media agency Initiative in the 1990's where he rose to president, COO and vice chairman. ... read more
- 30 great gift ideas that should arrive in time for ChristmasYou can save $50 on the latest AirPods Pro and still have it arrive in time for Christmas. You don’t need to deal with long mall lines or crowded parking ... read more
- Universal Music Group Must Face Suit Over Online TrackingUniversal Music Group must face a privacy lawsuit over its alleged failure to honor web users' request to reject tracking cookies, a federal judge ruled Wednesday. ... read more
- Riot Games found a motherboard security flaw that helps PC cheatersRiot Games says a security flaw in many recent motherboards could be exploited by cheaters undetected, and now companies including Asrock, Asus, Gigabyte, and MSI have released BIOS updates to ... read more
- Netflix’s growing live TV ambitions now have a hostNetflix is bringing ESPN host Elle Duncan onboard to become the voice of its growing roster of live events. Duncan, who has appeared on SportsCenter, College GameDay, and WNBA Countdown, ... read more
- Kia and Hyundai will spend millions fixing old cars to stop ‘Kia Boyz’ theftsKia and Hyundai will offer free repairs for millions of cars that lack anti-theft technology as part of a settlement with dozens of US states. The automakers agreed to outfit ... read more
- iRobot’s bankruptcy isn’t the end — it’s a reboot, says its CEOThe Roomba maker will continue to operate but will be owned by Picea Robotics. The news that the maker of the Roomba robot vacuum, iRobot, filed for bankruptcy this week ... read more
- How Atlas Obscura plans to embrace the 3D webThis is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Atlas Obscura has been crowdsourcing ... read more
- Visa Completes First Secure AI Purchases, Changing Advertising ForeverThe rise of AI-powered commerce changes everything for advertisers - moving brands' focus from capturing human attention to optimizing for machine-readable information and AI recommendations. ... read more
- Microsoft’s holiday Copilot ad is wrapped in empty promisesMicrosoft is at it again with another round of ads showing people talking to Copilot AI on their computers. This time it's holiday-themed, including a cameo from the big man ... read more
- Micron says memory shortage will ‘persist’ beyond 2026Micron, one of the three biggest memory suppliers in the world, forecasts rough months ahead for the global RAM supply. As part of its earnings report released on Wednesday, Micron ... read more
- ‘All chaos and panic’: Nilay answers your burning Decoder questionsWelcome to our end-of-year Decoder special! Senior producers Kate Cox and Nick Statt here. We’ve had a big year, including nearly 100 episodes, a new YouTube channel, an ad-free podcast ... read more
- Apple Boosting Ads On App StoreEarly next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers. ... read more
- Trump Media Goes Nuclear, Fuses With Power PlayerThe deal with nuclear fusion power developer TAE Technologies would create a merged company valued at $6 billion, the companies said. ... read more
- Broadcast Radio Is Now Available Through DSPsBroadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s ... read more
- Retailers On TV: Quick, Easy Campaigns Winning Over DiscountsAmazon has boosted impressions by over 60.7% to 18.2 billion in a two-month period from Oct. 1- Nov. 30, leading into the last month of the holiday season. ... read more
- The latest iPad Air is $400 for the first time, and arrives by ChristmasIf you have $400 and want an iPad, your options are usually kind of limited to either just the base iPad, or better yet, the latest iPad Mini — if ... read more
- Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad ServerLionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates ... read more
- 2025 was the beginning of the end of the TV brightness warMuch like the audio industry's compression-driven loudness war, which reached its distortion-fueled apex (and not the good kind) with Metallica's Death Magnetic in 2008, the television industry has been having ... read more
- The Federal Censorship CommissionThe most poignant split-screen moment during FCC Chairman Brendan Carr's testimony before Congress Wednesday happened when Senator Ed Markey gave new meaning to the agency's acronym. "You are now the chairman of the Federal Censorship ... read more
- Trump Media is merging with a nuclear fusion companyTrump Media, the company that runs social network Truth Social, is pivoting to nuclear fusion. It has announced a merger with California-based fusion power company TAE Technologies, and plans to ... read more
- WBD To Paramount: Get Lost!A letter from the WBD board to shareholders seems to indicate that when all is said and done, the board does not want to do business with the deep-pocketed Ellison family. ... read more
- AI companies are sick of their favorite buzzwordThe cringe comes for us all, and for all our hot new turns of phrase. "Rizz" lost its luster when grandparents started asking about its meaning. Teachers who dressed up ... read more
- Apple opens iOS to third-party app stores in JapanApple has announced the changes it's making to the iOS App Store in Japan in order to comply with recent legislation in the country. It will allow third-party app stores ... read more
- Kuxiu’s S3 MagSafe power bank is bigger and better and probably won’t explodeThe Kuxiu S3 simultaneously charging an iPhone wirelessly and an older Android phone via the integrated USB-C cable. Kuxiu is back with a new S3 portable battery that addresses most ... read more
- Cowboy saddles up with a new ownerAnother independent rides off into the sunset. | Image: Cowboy The Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns ... read more
- The Open Internet Can Still Win If Buyers and Sellers Unite Around Radical TransparencyThe open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive. Industry leaders recognize this reality, including ... read more
- The Attribution Goldilocks Problem; Video Is No Escape PodAttribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes. The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on ... read more
- In Graphic Detail: Why YouTube is a genuine threat to NetflixThe most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix ... read more
- At Ebiquity, a new role signals marketing’s shift from metrics to meaningIn January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business of marketing has become. He will become the media management firm’s chief marketing effectiveness officer, ... read more
- Why brands are still showing up on RobloxOver the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The ... read more
- Media Briefing: The top trends in the media industry for 2025There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing ... read more
- The ChatGPT app store is hereOn Wednesday evening, OpenAI launched an App Directory to browse all the tools currently available and opened its SDK for developers to build new interactive experiences that operate within the ... read more
- Sony’s legal battle against Tencent’s Horizon ‘clone’ is already overIn July, Sony sued Tencent to prevent the release of Light of Motiram, a game Sony alleged was a "slavish clone" of its popular Horizon series. But the legal battle ... read more
- LG and Dolby partner to release the first FlexConnect soundbarDolby Atmos FlexConnect technology debuted this year with the TCL Z100 speakers, and now we're getting our first FlexConnect soundbar thanks to LG. The new H7 soundbar - which runs ... read more
- Snapchat’s new Quick Cut stitches a video together for youSnap just launched a new Quick Cut video editing tool right inside Snapchat that "helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds." With Quick Cut, you ... read more
- Billionaire Jared Isaacman confirmed as new head of NASAThe Senate confirmed Jared Isaacman's appointment as the head of NASA on Wednesday, a decision that comes just months after President Donald Trump pulled his nomination before picking him yet ... read more
- CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi JonesLONDON – Connected television and ad-supported streaming are moving firmly into the mainstream, creating rapid growth opportunities and new challenges for advertisers and the programmatic ecosystem, said Cadi Jones, SVP, EMEA, at Index Exchange. Speaking ... read more
- Stratacache’s Russell Young: In-Store Retail Media Shifts From ‘Pilot Purgatory’ to Enterprise ScaleIn-store retail media is maturing beyond pilot programs toward enterprise-wide networks as national brands commit repeat investments and standardized measurement becomes urgent rather than aspirational. “We’re seeing that national brands are shifting real media dollars ... read more
- Liquid Death Media Chief Pours Cold Water on CTV Conversion HypeRANCHO PALOS VERDES, CALIF. – Could the narrative around connected TV be shifting? Once seen as a pure-play brand-building medium, a growing chorus of vendors and agencies now pitches CTV as a bottom-funnel conversion driver. ... read more
- TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTVRANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has followed linear viewership rates ... read more
- Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per MonthThe change would directly affect business accounts using Facebook to promote their products and brand, effectively forcing them into paying to be verified on the platform. ... read more
- Facebook Pushes Verification With Limited Link -Sharing TestThe change would directly affect business accounts using Facebook to promote their products and brand, effectively forcing them into paying to be verified on the platform. ... read more
- Brendan Carr doesn’t regret his threats to broadcastersA defiant Brendan Carr testified before the Senate Commerce Committee on Wednesday in his first public appearance before lawmakers since threatening broadcasters who aired comedian Jimmy Kimmel's show. Over ... read more
- Judge Blocks Louisiana Social Media Parental Consent LawLouisiana can't enforce a law that would have required social platforms to verify users' ages and ban minors under 16, without parental consent. ... read more
- YouTube Introduces AI Avatars Of Select CreatorsA small group of YouTube creators have agreed to allow Google Labs to develop and showcase their likeness in the form of in-app AI avatars via YouTube's experimental "Portraits" feature. ... read more
- Meta pauses third-party Horizon VR headsets program
- Democratic lawmakers are investigating data centers’ impact on electricity costs A Meta data center in Ashburn, Virginia. | Photo: Getty Images Sens. Elizabeth Warren (D-MA), Chris Van Hollen (D-MD), and Richard Blumenthal (D-CT) fired off a letter on Tuesday to ... read more
- You can snag a pair of the Beats Solo 4 headphones for under $100 right nowIf you’re looking for a gadget to get as a last-minute Christmas gift, we’ve got your back. The Beats Solo 4 are among the best on-ear headphones we’ve tested in ... read more
- Meta Battles Mike Huckabee Over Fake EndorsementsMeta Platforms is urging a federal appeals court to reject former Arkansas Governor Mike Huckabee's bid to revive claims over CBD gummy ads that misappropriated his name and image. ... read more
- Amazon has a new leader for its ‘AGI’ group as it plays catch-up on AIAmazon's head of artificial general intelligence (AGI), Rohit Prasad, is leaving the company next year as it reaches an "inflection point" in its development of the technology, CEO Andy Jassy ... read more
- Video game hardware sales had a historically bad November in the USSpending on video game hardware during November totalled $695 million, a drop of 27 percent compared to last year, according to market analyst company Circana, "This is the lowest video ... read more
- The best Bluetooth trackers for Apple and Android phonesBluetooth trackers come in all shapes and sizes. | Illustration: Cath Virginia / The Verge Some people rarely lose things. Wallets are always exactly where they’re supposed to be, keys ... read more
- 4A's Issues 'Look Ahead' 2026 Trends ReportIn his intro to the report, 4A's CEO Justin Thomas-Copeland asserts that the organization sees "two powerful, plausible futures coming into view" for agencies, including "marketing purveyor" and "strategic partner." ... read more
- Amazon Names AI Chief To Take On RivalsPeter DeSantis will lead the new group, Amazon CEO Andy Jassy wrote in a letter to employees, which also posted on the company's blog. Jassy has been spearheading the push into everything AI. ... read more
- Firefox Must Adopt AI, Mozilla's New CEO SaysMozilla's new CEO Anthony Enzor-DeMeo laid out his strategy to push AI with safeguards into the company's products, from paid advertising to its privacy-centric browser Firefox. ... read more
- AI toys are telling kids how to find knives, and senators are madSexual fetish content. How to light a match. Where to find knives in the home. These are all conversation topics that recently-recalled children's toys - built atop AI chatbots ... read more
- Custom Ink Taps VaynerMedia As Lead Media AgencyAccording to the company, the appointment marks the brand's embrace of a "more modern, data-informed media strategy rooted in social, creators, and real-time cultural behavior." ... read more
- The Oscars will stream on YouTube in 2029The Oscars are headed to YouTube - in a few years. "Beginning in 2029, the Oscars will broadcast exclusively on YouTube for free globally and on YouTube TV in the ... read more
- And The Winner Is YouTube: Exclusive Oscars Broadcaster, Effective 2029After more than five decades on Disney's ABC unit, the Oscars will move to YouTube and YouTube TV beginning in 2029. ... read more
- Can Agency Employees Unionize?If technology can replace workers, how could workers form a strong enough union that would give them any leverage or power? ... read more
- Maximus is more important than ever in Fallout season 2As we tuck into Fallout season 2, eager to see Amazon bring New Vegas to life, there's one person who stands out - and not just because of his power ... read more
- Tesla would have to rein in FSD under new Democratic billTesla and other automakers working on Level 2 and higher driving systems would be required to restrict their vehicles to specific road types or clearly defined operational domains under a ... read more
- Billionaires want data centers everywhere, including spaceTech billionaires have been obsessed with space for a long time. Now, as the largest AI companies race to build more data centers in a frenzied pursuit of profitability, space ... read more
- ESPN is debuting a new data-filled Monday Night Football stream next weekA new Monday Night Football broadcast will offer an alternate telecast that presents the game live from the All-22 camera angle that shows the entire field, coupled with on-screen analytics ... read more
- Mercedes-Benz discontinues feature that syncs music to drivingMercedes-Benz sent out a notice to customers recently announcing its plans to discontinue MBUX Sound Drive, an interactive audio feature that syncs music to the car's actions. The feature was ... read more
- This iPhone case with a second screen lets you snap selfies with its rear cameras
- Warner Bros. Discovery wants its shareholders to reject Paramount’s latest offerThough Paramount Skydance was trying to buy Warner Bros. Discovery for much more money than Netflix is offering, David Zaslav and the rest of WBD's board are urging their shareholders ... read more
- Jimmy Wales trusts the processWikipedia will be 25 years old in January. During that time, the encyclopedia has gone from a punchline about the unreliability of online information to the factual foundation of the ... read more
- Apple Music Now Native In Some General Motors VehiclesInternet connectivity for audio streaming in the select models will now be free for eight years. ... read more
- NBCUniversal Bets On Ads That React In Real Time2026 is going to be a big year for NBCUniversal. Not only will it play host to the 2026 Winter Olympic Games in Milan, it’s also going to broadcast the Super Bowl, the NBA Playoffs, ... read more
- NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event EngagementNBCUniversal is introducing LIVE Total Impact, which the media giant is billing as industry’s first cross-platform tool designed to leverage real-time viewership of live tentpole moments and extend engagement across the company’s full ecosystem beyond ... read more
- Gemini 3 Flash is here, bringing a ‘huge’ upgrade to the Gemini appGoogle is upgrading its Gemini app with Gemini 3 Flash, a more efficient version of its flagship AI model that's still capable of fielding complex requests. The new model will ... read more
- AI’s water and electricity use soars in 2025A data center under construction in Phoenix, Arizona in 2024. | Photo: Getty Images AI created as much carbon pollution this year as New York City and guzzled up as ... read more
- Peacock will bombard you with ads as soon as you open the appPeacock has found a new place to stuff ads. Starting next year, the streaming service will greet you with an ad alongside your profile icon on the "Who's watching?" screen ... read more
- Why media mix modeling is becoming essential for predictive ROAS measurementGary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most performance workflows. But as privacy ... read more
- The Trade Desk Lays Off Staff One Year After Its Last Major ReorgThe Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company. The Trade Desk’s current headcount is approximately 3,900. TTD is hosting ... read more
- Will AI Recommendations Reduce Risk Of Retail Returns?Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% growth year-over-year, according to Adobe Analytics data. Online spending is set to reach $253.4 billion - up 5.3% YoY - but will there be ... read more
- SwitchBot’s space-saving robot vacuum is on sale starting at just $179.99The K11 Plus offers 6,000Pa of suction power and a mop that does a decent job of wiping floors. Small robot vacuums that fit into tight spaces rarely deliver strong ... read more
- We asked our staff for their 2026 predictionsIn all the chaos of 2025, The Verge was able to see through the fog and focus on the consumer technology that really made an impact this year: robot vacuums, ... read more
- Let’s talk about Fallout season 2Years often go by between new seasons of big streaming shows - just ask fans of Severance or Stranger Things - but with Fallout the wait hasn't been so bad. ... read more
- Netflix’s next big TV game is FIFA soccerUS defender Tim Ream looks to pass during the international friendly match between Paraguay Men's national team and the US Men's national team. The World Cup is happening next year, ... read more
- OnePlus 15R review: unbeatable battery life, beatable valueTake note. The OnePlus 15R's battery life is exceptional. It's a smidge better than the very impressive OnePlus 15's, and the 15R costs two hundred dollars less. So why am ... read more
- The U.S. Ad Outlook, A New Industry CompositeFollowing the demise of two of the Big 4 hold co.'s public ad forecasts, this is my first attempt at generating a new composite mixing the remaining two - Dentsu and WPP - with other ... read more
- Rad Power Bikes files for bankruptcy protectionRad Power Bikes, the once dominant electric bicycle brand in the US, filed for Chapter 11 bankruptcy protection this week as it seeks to sell of its company. The move ... read more
- The best games to play on Xbox Game Pass in 2025From pervasive layoffs to continued price hikes, things didn't go so well for Xbox in 2025. But even though Game Pass, the Xbox subscription service, isn't quite the deal it ... read more
- The best shows streaming on Apple TV in 2025Apple's streaming service got a new name this year - it dropped the "plus" and is now just Apple TV - but its actual programming didn't change all that much. ... read more
- The 10 best shows to stream on Disney Plus and Hulu from 2025Disney Plus and Hulu had an eventful year. Not only did the streaming services release a swath of exciting original shows and new seasons, but they're also in the midst ... read more
- Comcast Look-And-See WBD Bid: Nothing To See Here?Analysts figured Paramount and Comcast - longtime legacy media movie-studio/TV network competitors - were in a likely position to acquire WBD. Now Comcast seems to be out of the hunt. ... read more
- What could’ve been Google’s worst year turned into one of its best2025 could have been a pretty disastrous year for Google. The company came in knowing it had three major legal battles to fight, increasing competition in the burgeoning AI market, ... read more
- The Verge’s 2025 in reviewThe year 2025 has been, to put it mildly, eventful. If you’re like me, you’ve felt as if it’s pretty much impossible to keep up with things; every day brings ... read more
- Bluesky claims its new contact import feature is ‘privacy-first’Bluesky is finally letting you find people you already know, one of several common features on other social platforms, like notifications and bookmarks, that have been notably absent at the ... read more
- In 2025, wearables made a hard pivot to AIYears from now, I'll look back at 2025 as the year when a fundamental shift happened in wearable technology. Over the last decade, the category has been synonymous with health ... read more
- Publicis Wins Global Media For Magnum Ice CreamMagnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magnum was previously Unilever's ice cream division, which was spun off into a separate company earlier this month. ... read more
- A Co-Founder Of DraftKings Wants To Help Creators Monetize ContentMatt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company’s North American business saw creator ... read more
