Advertising Perspectives

When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic IO taught us about retail media, connected TV and data privacy, which is permeating business ... read more

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing. The post Is CTV Hitting Maturity? appeared first on AdExchanger. ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mysteries Of The Deep appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those ... read more

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. But just because alt currencies didn’t take over the upfronts this year doesn’t mean there ... read more

Return-path data is viewing information processed by a TV device. But it's still convenient to distinguish data from set-top boxes versus automatic content recognition. The post AdExplainer: What Is Return-Path Data (RPD)? appeared first on ... read more

What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including ... read more

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there. The post Programmatic IO: ... read more

The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container ... read more

If the programmatic media supply chain had a theme song, it might as well be “Oops! … I Did It Again.” The online ad industry has been susceptible to manipulation by bad actors and plagued ... read more

In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can cost you time and ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts ... read more

The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners. “There needs to be a retrospective on all SSPs and how they claim to understand ... read more

Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But it’s not just cookies on Chrome – Google’s Sandbox initiative is also targeting mobile signals ... read more

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, the recently launched performance division of WPP-owned GroupM. Programmatic has ... read more

We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has turned into a highly regulated space. Yet it remains ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success ... read more

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, ... read more

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad ... read more

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior The post Amex Is Making ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming service that will add ads, Variety reports. Early next year, The post Amazon Prime Shall ... read more

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Failed login by ... read more

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The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust ... read more

The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody ... read more

Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw The post Why Sam Cox ... read more

Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding. The post Worlds Colliding: Evolving Models For Digital ... read more

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting The post For Netflix, Sharing ... read more

The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot. The post The Joint Industry Committee Forges Ahead With Currency Certification appeared first on AdExchanger. ... read more

The CDC's "Wild to Mild" campaign targets pregnant people and parents with the message that flu vaccines can "tame" flu's symptoms, reducing the severity of an infection. The post The CDC Uses Digital Advertising To ... read more

While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all for brands seeking controlled and reliable means of data collaboration. The post Clean Rooms Aren’t ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for Google’s federal antitrust trial is already yielding some painful admissions The post Google Admits To ... read more

Most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content. MundoNow and Infinity Partnerships announced a new audience extension initiative to connect advertisers with bilingual US Latinos. The post Reaching US Latinos Means ... read more

Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites. The post With Cookies Going Kaput, Axel Springer Embraces Contextual Video appeared first on ... read more

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that The post Solving The Advertising ... read more

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint. The post Scope3 Is Sharing General Access To ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution The post Can Apple Have ... read more

Arielle Garcia, UM's former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests The post An Industry In ... read more

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a The post Thanks To Rising ... read more

We asked the experts: If signed into law in its current form, what does the Delete Act mean for the ad tech industry? The post The Delete Act: ‘A Fantastically Flawed Attempt At Solving A ... read more

What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure. The post Being Proactive Is Good For Your Health – And For Privacy Compliance ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a The post Disney Might Sell ... read more

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them? The post The Big Story: Why ... read more

Hey, readers! Thanks for reading AdExchanger’s Commerce Media newsletter. I’m Senior Editor James Hercher, and this week I'm diving into the push for retail media standards. Some form of retail The post Retail Media Cannot ... read more

Pacvue's Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media. The post Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce appeared first on ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: I Saw the Sign appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David The post Nielsen Switches CEOs; ... read more

Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post Pinterest Pumps Out More Shoppable Ad Products appeared first on AdExchanger. ... read more

Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its Status As A Marketing And Ad Tech Power Player appeared first on AdExchanger. ... read more

Infillion announced it has officially closed its acquisition of MediaMath and intends to relaunch the DSP early next year. The post Infillion Is Gearing Up To Relaunch MediaMath Next Year appeared first on AdExchanger. ... read more

Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning to outcomes-based measurement to figure out whether their TV campaigns The post Why TV Advertisers ... read more

The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability. The post Picnic Raises $1.25M To Support Ad Density Measurement ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah?  Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But The post Will There Be ... read more

Josef Najm, director of programmatic and partnerships at Thomson Reuters, has a message for advertisers: Don’t be afraid of journalism. The post How Brands Can Learn To Stop Worrying About Brand Safety And Love The ... read more

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million. The post ISpot Acquires TV Measurement Competitor 605 appeared first on AdExchanger. ... read more

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead? The post The Reality Of Advertising In ... read more

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google The post The Google Antitrust ... read more

Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom appeared first on AdExchanger. ... read more

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data The post Salesforce Wants To ... read more

Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV). The post Flywheel Digital Is Working With Amazon To Help Brands ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter ... read more

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor ... read more

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media. The post GroupM Nexus Commerce Is Laser Focused On ... read more

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is The post YouTube Now Competes ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into The post Nielsen Nixes Its ... read more

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and The post When Anti-Password Sharing ... read more

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees The post The Big Story: ... read more

The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files. The post There’s No Need ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Kiddie Cookie Pool appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On The post Google Stomps On ... read more

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy The post The Chrome Privacy ... read more

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google ... read more

Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do. The post Contextual Targeting And Stealing Audience Data Are Not The Same Thing appeared first ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, The post Nielsen Is Shrinking; ... read more

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger. ... read more

The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting The post Brian Wieser Predicts ... read more

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest The post The Real Economics ... read more

Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its The post Freestar Hires Pub ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. The post Streamers Bank On ... read more

CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation. The post Programmatic CTV Still Has A Lot Of Growing Up To ... read more

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade. The post The Marketer’s Guide ... read more

Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance The post Creating A Common ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings  Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed The post Carriage Controversies Carry ... read more

Su Kwon of Publicis Media on where DOOH is today and where it's going. Kwon will speak at AdExchanger's Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The ... read more

Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger. ... read more

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a The post Roblox Should Own ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Media Planner Barbie appeared first on AdExchanger. ... read more

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse The post Publishers Drag Their ... read more

Vevo is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube. The post Vevo Rocks Out To TV Distribution appeared first on AdExchanger. ... read more

While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The ... read more

Google unveiled a marketing product Wednesday that purports to allow marketers to launch personalized campaigns in hours, not weeks, by making it easier to create many audience segments and creative The post Google Leans On ... read more

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an The post SoCal Toyota Dealers ... read more

Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger. ... read more

Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.  The post The Supply And Demand Challenges Standing In The Way Of Retail Media ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list The post Publishers Block ChatGPT’s ... read more