Advertising Perspectives

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans ... read more

Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local ... read more

Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more ... read more

Almost one year ago, the W3C created a small subgroup called the Private Advertising Technology Community Group (PATCG). This lean group planned for its smaller size and narrow focus to make it easier to actually ... read more

To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group. And household-level ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD ... read more

Sponsored post byChris PinelGlobal head of agenciesLiftoffSPONSORED BY:The mobile marketing landscape is changing. While many marketers are focused on getting back to business as usual, the reality is the world has changed. The playbook they ... read more

US political ad spending is exploding in the run-up to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are ... read more

VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of a program. The purpose is to help buyers target their ads more effectively. Advertisers have ... read more

An interview withTolman GeffsManaging DirectorTolman Geffs, managing director of BrightTower, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. Major acquirers love software-as-a-service (SaaS) companies. ... read more

Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox more than three years ago. But things have been moving slowly, writes Lukasz Wlodarczyk, VP ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party  Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant ... read more

Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, ... read more

Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is the latest step forward in that initiative. On Monday, Fandom snapped up GameSpot, Metacritic, TV ... read more

Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and ... read more

A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now ... read more

An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company ... read more

The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that ... read more

Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many marketers. Budweiser’s recent focus on direct-to-consumer marketing is part of a broader effort to generate ... read more

CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession ... read more

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube across linear TV, connected TV (CTV), ... read more

An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. ... read more

Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeffrey L. Bowman, co-founder and CEO ... read more

Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global head of sales marketing and data solutions at Dailymotion, spoke to AdExchanger on how the ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: InstaTikSnapTokTube appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.”   Roku was the first streaming media platform ... read more

By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean rooms, like the goings-on within regulatory and self-regulatory organizations, remain largely unknown, if not downright ... read more

Sponsored post byRémi Lemonnierco-founder and president, ScibidsScibidsSPONSORED BY:Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales growth, coupled with looming macroeconomic uncertainty, is urging them to understand how to get more ... read more

My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the ... read more

Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of ... read more

For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric, VCR doesn’t cut it anymore, writes Katie Cladis, VP of product at Digital Remedy. While ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential  Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ... read more

Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with ... read more

Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so do the opportunities and challenges for today’s marketers. Consumers who used to be easy to ... read more

Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal's first-party ... read more

As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem, writes Stephen Johnston, CTO of PubWise. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports.  The idea is to serve mobile in-game reward ads that players click ... read more

Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group. At Yahoo search in the mid-naughts, he was senior director of product management. ... read more

Dominique Shelton LeipzigPartnerOne of the main questions people seem to have about a potential federal data privacy law in the US is similar to a question many have pondered about the end of third-party cookies ... read more

Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of ... read more

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or ... read more

A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. Brian O’Kelley has been referred to as the ... read more

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ... read more

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are ... read more

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars ... read more

Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray!  You seem unenthused.  It may sound dull, ... read more

TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services. The content studio is part of a ... read more

Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge ... read more

An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The New Netflix And Chill appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases.  The latest platform, for instance, is Drizly ... read more

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too. One recent example is Kasasa, a fintech company that launched in ... read more

Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At the National Advertising Division conference in Washington, DC, the FTC indicated it’s not so much ... read more

Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in ... read more

Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms are riding ... read more

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV). Impressions are the standard metric in the CTV environment, which means there’s been a surge in ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets ... read more

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs ... read more

Alvaro BedoyaCommissioner, FTCIn the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a ... read more

Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a collective that represents 200 Black-owned media publishers, ... read more

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers ... read more

A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart ... read more

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions ... read more

“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know. That’s one of the 95 questions the FTC is seeking feedback on as part of its advanced notice ... read more

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this year, the ... read more

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account ... read more

Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies ... read more

Jasmine JiaAssociate Director of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jasmine Jia, associate director of ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But ... read more

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta ... read more

Assistant Attorney General Jonathan Kanter, who leads the Department of Justice Antitrust Division, is pressing a tougher interpretation of American antitrust law to meet the requirements of a new digital economy. The department historically hasn’t ... read more

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what ... read more

Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints on every opportunity, said Philip Inghelbrecht, CEO of Tatari. More CTV inventory will roll into ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?” But the tradeoffs ... read more

Small, direct-to-consumer companies that built businesses on the back of Facebook are pivoting. They’re moving budgets over to TikTok and using new analytics tools to measure their social media ad spend. But these “TikTokalytics” vendors ... read more

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters ... read more

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: PII Shop appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT ... read more

Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census in 2020, but Latino actors were cast in only 5.5% of the roles in digital ... read more

Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way ... read more

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. You can think of Kevel as a plumber for plumbers. The ... read more

Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than ... read more

With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on ... read more

At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time ... read more

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG ... read more

Lashawnda GoffinCEO​​“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lashawnda Goffin, CEO, Colossus SSP, a Direct Digital Holdings company.  Hardly a week ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even ... read more

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and ... read more

A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king ... read more

New York Times-owned sports publisher The Athletic introduced display ads on its site and in its app on Monday – but don’t expect to be able to buy these ads on the open web. Until now, ... read more

Guest column byRuben SchreursGroup Chief Product OfficerSometimes it feels like you have one of two options in ad tech: You’re a radical supporter of the open internet, whatever that means, or you’re in the pocket ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its ... read more

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ... read more