- CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In LinearI recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 ... read more
- Comic: Told Ya SoEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Told Ya So appeared first on AdExchanger. ... read more
- Why Sponsors Love Niche Sports; Does GAID Need Aid?With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID? The post Why Sponsors Love Niche Sports; Does GAID Need Aid? ... read more
- The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque UpheavalGoogle’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will ... read more
- The Third-Party Cookie PardonKeep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared ... read more
- The FTC Orders Companies To Disclose Info On “Surveillance Pricing”Hi Readers, President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because ... read more
- How The Aftermath Of Apple’s ATT Prepares Us For User Choice In ChromeWhen Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on ... read more
- Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get MonogamousMedia buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search. The post Pluto Took Bid Duplication To The Moon; Reddit and Google Search ... read more
- Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep UpAlphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings for Q2 2024, which Wall Street considered a dud. Shares were slightly down by Wednesday ... read more
- To Up-Level 2024 Holiday Campaigns, Take A Phygital ApproachSure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data ... read more
- Three-Ply Vs. One-Ply ProgrammaticWhat does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question of incentives, says Sherine Ebadi, managing director of forensic investigations at Kroll, on this week’s ... read more
- Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For ComplacencyGoogle has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt ... read more
- Spotify Is Starting To Sing; NBCU Needs To See Gold This OlympicsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter of record-setting profit growth. The company’s Q2 profit margin of 29.2% was its highest to ... read more
- What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it ... read more
- Bacardi Takes A Sober And Serious Approach To Customer Data CollectionBacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of ... read more
- How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never ... read more
- Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCUSome brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play. The post Big Brands Pivot To Indie Agencies; Sports ... read more
- Google Says It Might Not Deprecate Cookies In Chrome After All (?!)Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to ... read more
- Programmatic Companies Wrestle With ID Bridging And What Counts As FraudIn January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, ... read more
- Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGumAfter more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. The post Kerel Cooper Exits Group Black To Join ... read more
- Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy StrategyDuring a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation ... read more
- Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads. The post Google In The Quittin’ Biz; Can Outbrain Escape ... read more
- Netflix’s Advertising Business Is Boosting Profit MarginsNetflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level ... read more
- How Toyota Uses TV Home Screens To Reframe The Camry BrandToyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers. The post How Toyota Uses TV ... read more
- Comic: If Outstream Was A PersonEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: If Outstream Was A Person appeared first on AdExchanger. ... read more
- Why Threads Does (And Doesn’t) Matter; The Pixel BullseyeThe Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers. The post Why Threads Does (And Doesn’t) Matter; The Pixel Bullseye ... read more
- A Primer On The DOJ’s Upcoming Antitrust Trial Against GoogleThe Department of Justice’s (DOJ) antitrust trial against Google is just over seven weeks away. On this week’s podcast, amid the summer heat, we serve up an ice-cold refresher on the upcoming antitrust trial, filed ... read more
- Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy LawThe Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards. ... read more
- Newly Funded Startup Fibr Is Using AI To Personalize Landing PagesMost digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve. The post Newly Funded Startup Fibr Is ... read more
- It’s Open Season On SaaS As Brands Confront Their Own Subscription FatigueLast year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting ... read more
- Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on ... read more
- Brian Lesser Is The New Global CEO Of GroupMIf you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that ... read more
- Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying StrategySmokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool. The post Fire Pit Brand Breeo Is Tapping Tatari ... read more
- How Indeed Is Getting Ahead Of The Impending Cookie CollapseThird-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The ... read more
- Striking A Balance: Managing Content Moderation And Free Speech In Online EcosystemsPeriodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative ... read more
- Shaken To The Core, Again; Life In The FAST LaneThe next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now. The post Shaken To The Core, Again; Life In The FAST Lane ... read more
- 75% Of All CTV Transactions Are ProgrammaticBusiness outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger. ... read more
- Antitrust Soul SearchingWith Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. The post Antitrust Soul Searching appeared first on AdExchanger. ... read more
- How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok BanCAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to "de-risk" its business as it prepares for a potential TikTok ban in the US. The ... read more
- Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third RailContextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third ... read more
- TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New TrajectoryTripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced ... read more
- This AI Startup Is Using LLMs To Autogenerate ‘High Conversion Rate’ Ad CopyMany AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both. The post This AI Startup Is Using LLMs To Autogenerate ‘High ... read more
- Why This Googler Left The Privacy Sandbox For RTB HouseSophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after ... read more
- Boost ROI And Cut Waste: Mastering Incrementality And StandardizationThe traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But ... read more
- Amazon Joins The AI Chatbot Fray; Google Search Evolves AgainAmazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization. The post Amazon Joins The AI Chatbot Fray; Google Search Evolves Again appeared first ... read more
- BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported ServiceBET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media ... read more
- If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t MatterWhen it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all ... read more
- Comic: Everything Is An Ad Network?Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger. ... read more
- Punching Among Sandboxers; Why The Nielsen Inertia WinsThe Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies? The post Punching Among Sandboxers; Why The Nielsen Inertia Wins appeared first on AdExchanger. ... read more
- Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go UpThe commerce media market is aboil with competitors right now, from the largest cloud and software companies to newfound startups. And one way for the newcomers to strengthen their hand, is to stick together. That’s ... read more
- Episode 300: The End of The Oracle Advertising EraThe Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years ... read more
- Uber’s Evolution Shows How Retail Media Will Get More Complicated – And LucrativeHi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising business. Uber has rocketed from no formal ad business two years ago to being on ... read more
- Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTubeParamount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion? The post Can The ‘New Paramount’ Succeed?; The Case For ... read more
- Blockgraph Wants To Improve Pharma TV Advertising Without Being CreepyBlockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers. The post Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy appeared first on ... read more
- CDP BlueConic Acquires First-Party Data Collection Startup JebbitBlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for ... read more
- Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They HappenYou know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned ... read more
- The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital AdvertisingIn the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant ... read more
- Xandr Can’t Find Who It Doesn’t Know; The New Teenage WastelandAd tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage ... read more
- The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of AdvertisingThere isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer ... read more
- Brand Safety Is Critical – But Don’t Overdo ItIt’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal. But that fear has caused “a massive ... read more
- The Future Of Probabilistic Attribution: What Will Apple Do Next?Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download ... read more
- Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove ItElectronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It ... read more
- Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do ItRainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with ... read more
- Why Vodafone Is Giving Out Grades For Its CreativeWhy even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative is either ... read more
- Minor Tweaks Can Produce Major Environmental Wins For The Advertising IndustryReducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives. At work, becoming more sustainable can seem particularly daunting. Companies ... read more
- Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit NielsenYahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season. The post Did Yahoo And The Trade Desk Bury The ... read more
- This Startup Is Serving Up A Cocktail Of CTV And DOOHBarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars. The post This Startup Is Serving ... read more
- Comic: Feeding The GraphHappy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011. The post Comic: Feeding The Graph appeared first on ... read more
- Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting PoliticalGoogle is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions? The post Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political appeared ... read more
- Instream Or Out? Why It’s So Hard To Accurately Label Video InventoryStep aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning ... read more
- Travelers Just Want To SpendGetting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to research released by TripAdvisor last month, 84% of travelers are actively ... read more
- How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First SalesHey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is ... read more
- TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot SeatUpfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations. The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is ... read more
- Inside The Fall Of Oracle’s Advertising BusinessBy now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of ... read more
- Adventures Abroad In The Privacy SandboxApologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him ... read more
- As Oracle Terminates Its Ad Business, Here’s How Customers Can AdaptThe news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing ... read more
- Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast FriendsAmazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront deals. The post Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends appeared ... read more
- TV Advertisers Are Revisiting Their Relationships With DSPsIt's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms. The post TV Advertisers Are Revisiting Their Relationships ... read more
- Comic: Campaign Flight PatternsEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Campaign Flight Patterns appeared first on AdExchanger. ... read more
- Why Mix Modeling Isn’t Enough; The New Sports Ad ArbitrageHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM ... read more
- AdMonsters And AdExchanger Partner With Prohaska Consulting To Launch Ad Tech AcceleratorNew executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of ... read more
- The PET Project That Mozilla AcquiredWhy would Mozilla buy a privacy tech startup? To discuss its recent acquisition of Anonym, we bring on Co-Founder and CEO Brad Smallwood and CTO Tammy Greasby. When Anonym explored a partnership with Mozilla – ... read more
- Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s SportsTraditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have ... read more
- Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes SoonCriteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the ... read more
- Platforms Are Autogenerating Creative – And It’s Going To Be TerribleThe most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For example, consider ... read more
- Is Social Media Still Cool?; Claritas Searches For A BuyerSocial media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale. The post Is Social Media Still Cool?; Claritas Searches For A ... read more
- IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice PerformanceIPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to scale sustainable ad tech that doesn't sacrifice performance. The post IPG Has A New Sustainable ... read more
- The Supply Side’s Crucial Role In SPO AccountabilityThe programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying ... read more
- Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad RevenueSetting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices makes choosing or developing ... read more
- Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics StartupsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload. Americans are already revolting against the ... read more
- What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling NielsenHyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and ... read more
- MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To TellCannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last year, MediaMath was in the midst of furiously attempting to get itself acquired, a final ... read more
- The Best Of Cannes 2024: Key Moments And Trends For The Year AheadAnother Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling ... read more
- Robots.txt Can’t Fight Generative AI; Streamers On The MarginsGenerative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue. The post Robots.txt Can’t Fight Generative AI; Streamers On The Margins appeared first on AdExchanger. ... read more
- NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News AvoidanceStrolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech ... read more
- Media Buying Doesn’t Have To Be A Mixed BagGrowing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy ... read more
- Disney Expands Its Audience Graph And Clean Room Tech Beyond The USDisney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the US. The announcement precedes the launch of Disney+ with ads in Latin America. The post ... read more
- The SSP Shopping Spree; Disney Cuts Ad Prices To Make More RevenueHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle ... read more
- The Trade Desk Makes Good On Threats To Block Yahoo’s Video AdsThe Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled ... read more
- Cannes Lions, Generative AI EditionAd tech already came for media agencies; now it is coming for creative agencies. At the Cannes Lions festival in France this week, where the AdExchanger team recorded our podcast, agencies and platforms contemplated a ... read more