Advertising Perspectives

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity ... read more

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, ... read more

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the ... read more

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” ... read more

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a ... read more

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision ... read more

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based ... read more

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched ... read more

In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding algorithms, integrated with Index Exchange, and it’s not a typical partnership, Adweek reports.  What’s new ... read more

To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to ... read more

Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will ... read more

Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok Shop, which has now been accessible to users in the United States for more than ... read more

As Nike's new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes. The post Nike Walks Back ... read more

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Revenue “Sharing” appeared first on AdExchanger. ... read more

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace ... read more

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared ... read more

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US ... read more

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab. The post The ... read more

I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s ... read more

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal. The post Is TTD The New Goliath?; Amazon Adds More Ads appeared first ... read more

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement ... read more

Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at ... read more

Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet ... read more

Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s ... read more

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his third company, ... read more

Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless ... read more

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search. The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared ... read more

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between ... read more

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a ... read more

When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge in pizza orders near the Pentagon, a potential international crisis may be looming. And when ... read more

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media. The post Revry Stands Out With LGBTQ+ Storytelling ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye.  Moat, we forgot all about you.  Pour one out, because today marks the end of ... read more

Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of US marketing executives have concerns about advertising their brands during elections, according to Madison and ... read more

The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows ... read more

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both invoke our democracy. The antitrust trial against Google, taking place in a ... read more

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question. The post How Political Candidates Can Woo Swing Voters ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Header Bidding Rapper appeared first on AdExchanger. ... read more

Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content. The post Who’s Winning The Streaming Race; The Writing’s On The Paywall appeared ... read more

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In ... read more

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their ... read more

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and ... read more

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials. The post Don’t Curate The Player, Curate The Game; How Google ... read more

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director ... read more

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, ... read more

At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with ... read more

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right. Geo media experiments typically ... read more

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic. The post Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source ... read more

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post GrowthLoop Brings Generative AI To Its Customer Data Platform appeared first on AdExchanger. ... read more

The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how ... read more

The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – may feel like it’s stuck in the 1950s. Advertisers blanket ... read more

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. Paparo, who decamped to Alexandria for the first two weeks of the trial, ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising.  It is not a coincidence that ... read more

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents ... read more

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services ... read more

Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s ... read more

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite buggy lately. The post Google vs. Global Watchdogs; Is Meta Buggier Than Ever? appeared first ... read more

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. ... read more

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness ... read more

The post Comic: Prog IO Cinematic Universe appeared first on AdExchanger. ... read more

The FTC's got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank." The post Lifting The Veil On Surveillance; Amazon Gives It ... read more

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The ... read more

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products ... read more

Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak. “We must act within the authority granted by Congress,” Holyoak said on Tuesday during an address ... read more

A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal ... read more

Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new ... read more

Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP ... read more

Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own ... read more

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the ... read more

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry ... read more

If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s ... read more

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election ... read more

The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple. The post How Buyers Are Managing Measurement Sans ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and ... read more

Albert Thompson will be speaking at AdExchanger’s Programmatic IO conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human ... read more

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day ... read more

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has ... read more

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health. The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched ... read more

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, ... read more

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and ... read more

TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …      The post Comic: Warning: Contains News appeared first on AdExchanger. ... read more

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away. The post Social Media May Be Hazardous To Your Health; The Google ... read more

Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of ... read more

OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it. The post OMD Worldwide’s Ben ... read more

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted ... read more

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, ... read more

The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some ... read more

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising ... read more

Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS. The post DOJ Outs Ad Tech Open-Source Supporters; Jeff ... read more

What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner ... read more

Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.” The ... read more

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday ... read more

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived. The post How The Markets Are Made; Why ... read more

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case ... read more