Advertising Perspectives

California’s new privacy protection agency put out the bat call last week for public comments as it gets ready to create implementation regulations for the California Privacy Rights Act (CPRA). Although the public can submit ... read more

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Zelasko, VP of operations at SE2. The world has ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those ... read more

Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there are lots of other items on the immediate agenda, says Pierre Chappaz, the company’s founder ... read more

Alex Chatfield, VP, Marketplace Development, Xandr  Once upon a time, desktop display advertising was the central way for brands to reach digital audiences. It was a simple process: “I want to appear in The New York ... read more

“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: 2021 Bingo Card appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become ... read more

The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and ... read more

From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category. Composed mostly of advertising revenue, it’s proven to a slew ... read more

NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative currencies as it prepares to move away from legacy TV ratings giant Nielsen as the ... read more

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad Manager, a self-serve ad platform to buy inventory on Opera ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS ... read more

One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies. The OG of this category is Amazon. The online retailer has shown ads ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the ... read more

Now that the drama has died down around the merger process between The Stagwell Group and MDC Partners – the two finally became one in August – Stagwell, as the new entity is being called, has its ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a ... read more

By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty sick of hearing that you need to get better at capturing permission-based audience data. The ... read more

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to ... read more

You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and ... read more

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according ... read more

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Ad-ception appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York ... read more

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these ... read more

Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and ... read more

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high ... read more

The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition ... read more

Apple will release iOS 15 – which comes with a bunch of new privacy features – on Monday, September 20. News of the release date dropped on Tuesday without much fanfare, the same day as Apple’s ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand ... read more

Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and ... read more

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led ... read more

The prevalence of algorithmic bias is more lamentable than it is surprising considering the dearth of diversity in the computer science field specifically and in STEM professions more broadly. “The impact of algorithms is something ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 ... read more

The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Date Night appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising ... read more

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party ... read more

Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company System1, which will list on the Nasdaq later this year, likely by November, after completing ... read more

As connected TV takes off, Amazon is making a bold move: It’s making its own TVs. Amazon – which already sells the Fire TV Stick and operates a CTV app store and an AVOD and ... read more

This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months at home in lockdown, without restaurants, movie theaters or live events to attend, television – ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally ... read more

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ... read more

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC ... read more

​​"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Harris, Global Chief Marketing Officer of Jellyfish. Data privacy ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider ... read more

More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily ... read more

Facebook’s org chart is changing. Several of its most longstanding and recognizable advertising and media executives left big blue for greener (or at least other) pastures this summer. Just this week, Mark D’Arcy, Facebook’s chief ... read more

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The New Theatrical Window appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching ... read more

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has asked users to ... read more

Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the ... read more

China’s new privacy law, the Personal Information Protection Law (PIPL), is no GDPR – but it’s close. PIPL requires an opt-in and aims to help Chinese citizens get better control over their personal data. But ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Frank Sgrizzi, Advisor, Topwater Advisory Group and former EVP of Sales and Client Partnerships at ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition ... read more

The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic. Nielsen asked the MRC last ... read more

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into ... read more

The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. ... read more

Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. The valuation of Mediaocean or of Vista’s stake was not disclosed, except ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information ... read more

Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook undercounted app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on Aug. ... read more

A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need help with data-driven business transformation. And the category gained another competitor on Tuesday with the ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical ... read more

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment ... read more

The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...   The post Comic: Tough Job appeared first on AdExchanger. ... read more

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher ... read more

The British government is considering an alternative to the GDPR in the wake of the country’s split from the EU. Its plans call for fewer cookie notification pop-ups and less aggressive enforcement by regulators. The ... read more

The field of public ad tech and digital media companies is growing large – both in number of companies and their market value. To help us untangle all of the M&A, IPOs and SPACs, Progress ... read more

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies franchise churns out a 15th ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be ... read more

The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged to Amazon. But now we’re in a third era, which could be known as the ... read more

This article is sponsored by Connexity. The Google/Facebook/Amazon hegemony isn’t falling anytime soon, but the familiarity of ad offerings and constant swerves in consumer behavior are driving retailers to investigate new tactics. “Google, Facebook and ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in ... read more

Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Kean Wang, VP, Product & Strategy, Intowow Innovation. When Google Ad Exchange completed the ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Trevor Testwuide, CEO and Co-Founder, Measured. With less customer tracking and online ... read more

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to ... read more