Advertising Perspectives

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, ... read more

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses ... read more

Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts in a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using ... read more

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly Nurmohamed, General Manager at Permutive. With every Google, Apple and Firefox announcement, the status quo ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video ... read more

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the ... read more

This article is sponsored by Xandr. As upfronts season approaches, programmatic guaranteed promises to play a major role in the conversation in ways never thought possible a few years ago. While once considered a pipe ... read more

The kids are online, but their data is not all right. The majority of school utility apps used by kids and parents are pervasively sharing student data with third parties through advertising and analytics software ... read more

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US ... read more

Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will ... read more

This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer privacy, transparency and choice from the public and it must be respected. However, there isn’t ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional linear’s decline continues, with a 39% loss in ratings and a median age creeping over ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those ... read more

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jonathan Gill, CEO and founder of Backtracks.  Clubhouse entered the year with a bang. Whether ... read more

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Pivotal Moments In History appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 ... read more

WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in ... read more

The number of US-based subscribers of NBCUniversal’s premium ad-supported streaming service Peacock has leaped from 33 million in the fourth quarter of 2020 to 42 million in Q1 2021. During the Q1 earnings call of ... read more

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He ... read more

After months of anticipation, Apple will start enforcing ATT with the debut of iOS 14.5. Check out our infinite coverage here. Interestingly, this in-the-weeds ad tech story got picked up by the mainstream media, with ... read more

Seems like almost every ad tech company you meet these days has attained unicorn status. Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion. ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans ... read more

Facebook’s ability to generate buckets of ad revenue despite seemingly anything frankly makes its earnings reports a bit … boring. The company shared results for Q1 on Wednesday. Advertising revenue for the first quarter was ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class ... read more

ironSource is 2021 in a nutshell. It’s a mobile ad tech provider founded more than ten years ago, with a multibillion valuation that’s on the cusp of going public via a special purpose acquisition company ... read more

Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is precisely the problem that ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business ... read more

One year after the pandemic led to a sharp fall in Alphabet’s ad spending, the company’s Q1 2020 ad revenue has more than rebounded, sending the stock upwards in after-hours trading. Alphabet revenue grew 34% ... read more

It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes on, and the beta of iOS 14.6, which includes a feature update for the third ... read more

Despite widespread DSP consolidation, some buyers still find their needs aren’t being served. So IPONWEB developed Bidcore, a customizable DSP for buyers with unusual needs or use cases, and who don’t want to optimize around ... read more

This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users "worryingly exposed to scams," especially because the two giants ... read more

Zeta Global filed its S-1 paperwork Monday. Zeta has not yet determined the number of shares it will offer or the price. Zeta – whose offering combines marketing tech, ad tech and data services – ... read more

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when ... read more

The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs. The ad management firm started working with LiveRamp ATS (Authenticated Traffic Solution) eight months ago. ATS scrambles ... read more

There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Day, Another Grilling The Senate Judiciary subcommittee on antitrust is continuing its probe into big tech, and the latest hearing drilled down on ... read more

The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate ... read more

Microsoft hosted its Elevate partner event earlier this week, when the advertising industry was still recovering from Apple’s roundabout announcement confirming the start of ATT enforcement. But there is news that isn’t Apple-related. Microsoft released ... read more

Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental ... read more

Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is still one of its biggest selling points for advertisers. But competing against Facebook, Google and ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: March Of The IPOs appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more ... read more

WarnerMedia’s HBO Max and HBO gained nearly 3 million subscribers in the first quarter of 2021, and the company is bullish about launching an ad-supported version of the streaming service in June. During its Thursday ... read more

Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she moves to NBCU, in the newly-created role of EVP of measurement and impact, to build ... read more

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of ... read more

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Rick Webb recently wrote an essay for the Why Is This Interesting newsletter about Apple’s looming App Tracking ... read more

This week on The Big Story, the team broadcasts LIVE from AdExchanger’s Innovation Labs: Commerce Day event. And here’s your main takeaway if you weren’t able to attend: the fragmentation in the world of commerce-related ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Darren Moore, VP and head of product marketing, TVSquared. The last few years have ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix ... read more

The post FTC Nominee And Big Tech Foe Lina Khan Is One Step Closer To Becoming A Commissioner appeared first on AdExchanger. ... read more

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melissa Coleman, Director of Client Success, Americas, at Adjust. Apple’s ... read more

Pinterest and Shopify have globally expanded a social commerce partnership that launched last year. The partnership began in the United States and Canada with the Pinterest Shopify app, which allows businesses to quickly upload their ... read more

Ad verification company DoubleVerify went public on Wednesday, a month after it filed an S-1, and a week after it set the terms for the IPO, which had it valued at $4.2 billion. However, the ... read more

Step right up, Infutor. On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ... read more

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jay Stocki, the data practice lead at Prohaska Consulting. When consumer data goes into a ... read more

Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies, said Wednesday it raised $85 million in funding, valuing the company at over $2 billion. The company has raised $121 million ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest ... read more

Apple shared clear and unambiguous information on Tuesday about exactly when it plans to release iOS 14.5 and begin enforcing its AppTrackingTransparency framework. I jest. Buried in the very last sentence at the bottom of ... read more

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah Here’s a ... read more

 When the ad tech company Minute Media acquired the publication Players’ Tribune in 2019, the deal underscored how consolidation is creating unlikely portfolios. “For years, we thought it would be difficult long term to be ... read more

Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target their ads on Facebook and Instagram. “Everyone I talk to has the sense that they’re ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress ... read more

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled ... read more

Rumors are flying that Apple will finally (finally!) rip off the IDFA band-aid and release iOS 14.5 in tandem with its “Spring Loaded” product event scheduled for tomorrow. Always buttoned up, Apple didn’t announce an ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Gaynor, VP of Network Partnerships and Head of Addressable at VIZIO. While we’ve ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen got into a pretty big fight because Nielsen didn’t do such a great job of ... read more

Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ... read more

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a ... read more

The Gist co-founder Ellen Hyslop believes women care about sports news – they just don’t care for the way it’s presented. When Hyslop captivated her friends with her account of the Toronto Maple Leafs making ... read more

The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to ... read more

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities ... read more

Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Always Be Paddling appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Organic Things are starting to look up at Publicis Groupe. After getting battered by the COVID-19 pandemic, the holding company saw a return ... read more

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a ... read more

Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block the sites and domains that don’t meet their brand safety standards. ... read more

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are ... read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryon Schafer, SVP of research at Vevo. Today, the media industry faces multidimensional fragmentation, ... read more

The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace for buying and selling fine art, saw its ecommerce business grow 150% last year as ... read more

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loirot, partner and managing director at fifty-five.  What do ... read more

If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with one stone. Comcast and Charter are using FreeWheel tech to chop up linear TV ad ... read more

Privacy Sandbox may have just hit a serious snag. In a document published last week, the Technical Architecture Group (TAG), a prominent working group within the World Wide Web Consortium, referred to the first-party sets ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay ... read more

Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for Big Tech. Sen. Josh Hawley (R-Mo.) unveiled one of his own this week, and he ... read more

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Marketers eventually get tired ... read more

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad ... read more

This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at times true, in reality advertising is the means to an end for a particular business ... read more

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. ... read more

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and ... read more

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Socially Awkward When big tech critic Sen. Amy Klobuchar requests that you attend an antitrust hearing, it’s best that you listen. Apple stoked Klobuchar’s ... read more