- Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth DonovanAMENIA, NY – Brands that want to win in the fast-evolving retail media landscape need to harness first-party data not just for ads but for end-to-end personalization across the customer journey, said Elizabeth Donovan, senior ... read more
- In-Store Digitization Bridges Gap Between Digital Media, Physical ShelfDigital and brick-and-mortar commerce don’t have to be strangers. Increasingly, businesses realize the convergence of online and in-store strategies offers brands enhanced opportunities to influence consumer behavior directly at the point of sale. From personalized ... read more
- IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity MetricsAMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward ... read more
- Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major AcquisitionsNEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 ... read more
- Why the Physical Store Deserves Center Stage in Commerce MediaDespite the rise of e-commerce, brick-and-mortar locations still offer opportunities for connection and conversion. These physical spaces offer opportunities to drive brand awareness, encourage product trials, and, crucially, facilitate conversions, according to Sean Crawford, managing ... read more
- For Dentsu, the ‘Algorithm Era’ Demands a New Partnership PlaybookDemand for more granular control over media placements and audience reach is intensifying, pushing the concept of supply-side curation to the forefront. This requires a new level of cooperation, according to one agency executive who ... read more
- Horizon’s Domenic Venuto: Avoiding ‘Tech Debt’ Is Key to Facing Agency CompetitionAMENIA, NY — The ability to seize the greatest opportunities in this early stage of the artificial intelligence era would seem to belong to the larger holding companies, with their vast array of talent, access ... read more
- T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’CANNES – With a network of 130 million customer connections across the U.S., T-Mobile Advertising Solutions operates from a uniquely scaled vantage point, one that its data chief calls a “privileged position” that demands serious ... read more
- Agentic AI Drives Smarter Commerce for Brands: IPG Mediabrands’ Amie Owens
- Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New LinksThe long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of familiar tactics of keyword stuffing and link-building is coming under pressure. Instead, a ... read more
- Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears LoomAMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditional advertising campaigns. “The data budget will probably not eclipse the ... read more
- T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want OutcomesCANNES — In today’s data-saturated world, marketers need more than access, they need results. That’s the focus at T-Mobile Advertising Solutions, where mobility insights and omnichannel reach are helping brands connect with consumers more meaningfully. ... read more
- Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy MetricsCANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media ... read more
- AI Is the ‘Superpower’ for the Next Generation of Marketers: Microsoft’s Rukmini Iyer and Choreograph’s Alex SteerCANNES — Artificial intelligence is no longer just a tool for content production—it is reshaping how marketers understand identity, audiences and growth, according to industry leaders at a Cannes Lions International Festival of Creativity panel ... read more
- WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era EndsAMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving ... read more
- ‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather SparksAMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head ... read more
- ‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from Trade Desk, VML, PayPalCANNES – At a Beet.TV panel moderated by Tameka Kee, executives from VML, The Trade Desk, WPP Media and PayPal Ads argued that the future of commerce-driven advertising will depend on blending cultural insight with ... read more
- Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter PathCANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage industry of platforms providing aggregation and curation services is on the ... read more
- TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’CANNES – As brands seek more meaningful ways to engage with diverse audiences, TelevisaUnivision’s new U.S. advertising chief Tim Natividad says there is significant untapped potential in the Hispanic media market, and the tools to ... read more
- WPP Media Leaders: Agentic Commerce will Redefine Shopping, but Trust and Data Come FirstCANNES – The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has become a hot topic for brands. WPP Media ... read more
- Magnite’s Cassidy Diamond: Pause Ads and Interactive Overlays Unlock CTV Commerce PotentialAMENIA, NY — Connected TV and commerce are becoming more tightly joined. And that’s creating new ad formats that capture consumers at moments of peak engagement and peak purchase intent. “CTV and commerce are great ... read more
- Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam BloomCANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the ... read more
- Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and CollaborationCANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International ... read more
- Composability will Power the Next Generation of AI-Driven Advertising: Infillion’s Simon AsselinAs artificial intelligence transforms the advertising world, brands will need flexible, modular platforms to thrive — not rigid, one-size-fits-all solutions. That’s the vision Simon Asselin, chief technology officer at digital advertising firm Infillion, shared in ... read more
- Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam SilverblattCANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International ... read more
- MiQ’s Moe Chughtai: AI’s Biggest Problem Is Unequal Adoption Within OrganizationsAMENIA, NY — When it comes to media operations, artificial intelligence may be “democratizing” everything between competitors. However, the playing field may be anything but level when AI is used internally with media operators. “There’s ... read more
- Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the PointAMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs ... read more
- Beyond the First-Party Data Rush, the Real Work Is Making It SmartCANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how ... read more
- CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Echange and EX.COCANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of ... read more
- CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.COCANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of ... read more
- TransUnion’s Brian Silver: AI Will Need a ‘Validation Path’ to Real ConsumersCANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a ... read more
- Epsilon Exec: AI-Powered Identity will Democratize AdvertisingCANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive ... read more
- Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on InnovationCANNES – Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon ... read more
- Retail Media Revolution: How Albertsons, Google and Spark Foundry are Changing Brand-Agency CollaborationCANNES – Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for ... read more
- Retail Media Needs to Modernize, Open Up and Embrace AI to Keep Growing: Criteo’s Melanie ZimmermannCANNES – Retail media has become one of the fastest-growing segments in advertising, but the category is facing a critical inflection point, according to Melanie Zimmermann, general manager of global retail media at Criteo. Speaking ... read more
- Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a SpeedboatAMENIA, NY — Does the world need another demand-side platform in 2025? Keith Gooberman, CEO and co-founder of DSP Pontiac Intelligence is ready to make that case. “The old DSPs are like a battleship. There ... read more
- Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche
- Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare AdvertisingCANNES – The evolving landscape of media buying is reshaping strategies in the healthcare space, particularly in pharmaceuticals, discussed in a Beet.TV panel titled “Breaking the Mold: Redefining Client, Agency, and DSP Partnerships” at the ... read more
- AI, Agencies and the End of Advertising’s Past, According to Rob NormanWhile the advertising industry obsesses over artificial intelligence, one veteran executive suggests its primary function is not to invent the future, but to perfectly codify the past. In his view, AI is less the beginning ... read more
- MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOsAMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving ... read more
- T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register RangCANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing ... read more
- Beet Retreat Berkshires 2025: Big Ideas in a Countryside SettingSet in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and ... read more
- Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter EngagementWhile advanced channels like connected television offer new tools for precision, for pharmaceutical marketers, success is measured not by immediate return on investment, but by their ability to reach the right audience with a vital ... read more
- IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming AdsAs live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, ... read more
- Lasso’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy RegulationsNEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute ... read more
- Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, KinessoCANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to ... read more
- Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce ConversationAMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down ... read more
- From Compliance to Competitive Edge: Lyft, Kroger, Intuit LiveRamp on Trust in MarketingCANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus ... read more
- From Digital to Physical: Uber Advertising Campaigns Leverage Utility & EmotionIn retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant ... read more
- The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s MerriweatherAs audiences fragment across platforms, the industry is grappling with how to monetize and measure in a cohesive way, a challenge that is forcing a fundamental rethink of long-standing business models. For one industry executive, ... read more
- Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of SamenessThe advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is ... read more
- United, Microsoft, LiveRamp and Newtown Research See AI as Key to Smarter Data PartnershipsCANNES – At this year’s Cannes Lions International Festival of Creativity, artificial intelligence dominated conversations across the Croisette, and the Beet.TV stage was no exception. In a panel discussion moderated by Beet.TV contributor Tameka Kee, ... read more
- Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media BuyingAMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant ... read more
- The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs DiscussCANNES – With the advertising industry still on a mission to simplify its notoriously convoluted digital supply chains, supply-path optimization (SPO), a buy-side-led effort to consolidate spending through fewer, more efficient intermediaries, has been a ... read more
- Women’s Sports Has Bright Future in Streaming Amid Programmatic Growth: Scripps’ Joe NaylorIn the rapidly evolving landscape of sports media, The E.W. Scripps Company is betting big on women’s sports, and not just on broadcast television. Joe Naylor, senior vice president of streaming and digital at Scripps, ... read more
- United’s Luc Bondar Champions AI and Loyalty in the Rise of the Traveler Media Network
CANNES – United Airlines is reimagining what it means to engage travelers, not just as passengers, but as a dynamic media audience. At the ... read more
- Quigley-Simpson’s Carl Fremont: We’re Rewriting the Rules of Effective MarketingThese days, it feels like the established playbook for advertising is being torn up and rewritten in real-time. The rapid adoption of AI is forcing a fundamental re-evaluation of everything from the creative process and ... read more
- Why CVS Media Exchange Believes Collaboration, Not Competition, Will Define Retail Media’s Next EraCANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent ... read more
- AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen BosettiAMENIA, NY – At the Beet Retreat Berkshires, Maureen Bosetti, chief investment officer at Interpublic Group’s IPG Mediabrands, shared her insights on how data, automation and AI are transforming the media landscape, and what keeps her ... read more
- To Democratize TV Ads, Comcast Wants to Think Like Social MediaFor decades, television advertising has largely been the preserve of a thousand or so major brands with the budgets and know-how to navigate its complex buying landscape. Now, one of the industry’s biggest players is ... read more
- CMX, Reddit, Haleon Execs on Personalization and Trust in Community MarketingCANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s ... read more
- Retail Media Must Move Beyond Data to Focus on Experience: Google’s McGaheeCANNES – The explosive growth of retail media is creating new opportunities for brands to harness first-party data, but that growth depends on trust, privacy, and evolving the consumer experience, says Shawn McGahee, head of ... read more
- Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s CornfeldtCANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV ... read more
- Data Collaboration and Household Targeting Unlock CTV’s Full Potential: Snowflake’s Dennis BuchheimNEW YORK – As connected television rapidly reshapes the advertising landscape, Dennis Buchheim, global head of go-to-market for adtech, martech, media and entertainment at Snowflake, sees an evolving ecosystem where data strategy, collaboration and privacy ... read more
- VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignore ItCANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clients did a major study [on] what’s driving incrementality within ... read more
- It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah GoodhartCANNES – As brands pour more money into digital advertising, the industry is facing a transparency crisis. Jonah Goodhart believes it’s time to fix it. The co-founder and chief executive of Mobian said true “contextual” ... read more
- KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TVCANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of ... read more
- Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch UpCANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with ... read more
- FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and SocialMany have promised connected TV will open up TV advertising for smaller ad buyers. To do so will require moving away from complex, high-touch sales toward the speed and simplicity that made digital platforms dominant. ... read more
- Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of StreamingCANNES – With more than 100 million monthly active users and a record-setting Super Bowl simulcast under its belt, streaming platform Tubi is reshaping how audiences and advertisers think about television, says Cynthia Clevenger, senior ... read more
- AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris AlvaresCANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. ... read more
- Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for PharmaCANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s ... read more
- Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara
CANNES – Instacart is leaning heavily into measurement, attribution and advanced technology as retail media networks face growing demands for transparency and incremental performance. That was the message from Morgan O’Hara, senior director of ... read more
- AI, Personalization and News Are Redefining Marketing, but Fear Still Holds Brands Back: Lou PaskalisCANNES – The marketing industry has finally reached the point where technology can deliver on its long-held promise of truly personalized experiences, but only if marketers are willing to let go of outdated, rigid playbooks. ... read more
- AI and Data are Transforming Healthcare Marketing, but Privacy Remains Paramount: Swoop’s Marcella Milliet SciorraCANNES — The convergence of real-world health data, artificial intelligence and omnichannel media is reshaping pharmaceutical marketing, but for Marcella Milliet Sciorra, chief marketing officer of healthcare analytics firm Swoop, patient privacy remains the industry’s ... read more
- From Retail Media to Reddit, CVS Media Exchange Celebrates Five YearsCANNES — CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit. CMX allows brands and advertisers to place their products ... read more
- Retailers Feel Left Behind in the AI Race; Topsort’s Regina Ye Wants to Change That
- Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian SilverCANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has ... read more
- Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on AccountabilityCANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of the consumer transaction data analytics company head, that ... read more
- Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda KaziProgrammatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning. Speaking Beet.TV Editorial Director Lisa Granatstein at ... read more
- Modular, Composable Solution Needed for Retail Media Frustration: Pentaleap’s ReiffenWhat began as a gold rush is now encountering the hard realities of fragmented markets and complex execution. How can retail media maintain sustainable growth? Andreas Reiffen, CEO and co-founder, Pentaleap, believes retailers’ rush to ... read more
- CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused CommunitiesCANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness ... read more
- DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going MainstreamCANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream ... read more
- Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually DoCANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to ... read more
- Seamless Retail Media Still Out of Reach, but Innovation Is Closing Gap: Criteo’s Stephen Howard-SarinCANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company ... read more
- Albertsons’ Cannes Checkout Heralds In-Store Display Ad NetworkCANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready ... read more
- Connected Identity, Predictive AI and Push Beyond Walled Gardens are Reshaping Ad Industry: Epsilon’s Mike Ng
- Generative AI will Dramatically Reshape Ad Workflows by 2030: Google’s Darline Jean
CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at ... read more
- PayPal Brings Its ‘Transaction Graph’ to the Beach at CannesCANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the ... read more
- WPP’s Choreograph Thinks AI can Take Ads Beyond IDCANNES — In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data ... read more
- Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas InsteadCANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the ... read more
- Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic EvolutionEveryone knows the TV, tech and ad industries are replete with high-level buzzwords. What will it take to move to practical, operational concerns? For one ad-tech leader, the industry has reached a “tipping point” – ... read more
- United’s Kinective Media Sees Loyalty as a ‘Lifestyle,’ Not Just MilesCANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking ... read more
- Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave MorganCANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive ... read more
- Unilever’s Aaron Sobel: You Need ‘Exponentially More’ Creative Assets to Succeed TodayCANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobel, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been ... read more
- The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal SilosCANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that ... read more
- AI, Retail and Biddable TV on MiQ’s Beet Retreat Berkshires AgendaMiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans ... read more
- LiveRamp’s Frederick Stanichev: Privacy Is a Competitive Advantage for BrandsCANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see ... read more
- AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon LeadersCANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media ... read more
- From the Riviera to the Berkshires: Beets on a Roll
From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach – our Cannes 2025 was ... read more