- TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly AbcarianThe dramatic shifts in people’s media consumption habits from linear television to streaming have led advertisers to demand more accurate viewership metrics. Comcast’s NBCUniversal has worked to provide marketers with that information, most recently in ... read more
- Commerce Media Can Speed Up Consumer Journeys: Dentsu’s Bruce WilliamsMore ecommerce sites are testing the value of their visitors to brands that are seeking to reach online consumers, especially at the lower parts of the purchase funnel. The commerce media market is growing and ... read more
- Piccone’s Progress: Cross-Platform Means Full-StackIf you want to go across platforms, you need to go full-stack. That is the message from one seasoned ad-tech exec, as he joins a new company to grant ad buyers’ multi-platform wish. After stints ... read more
- Media Transparency Underpins CTV Ad Outcomes: Beachfront’s Katie LongThe growing number of people who watch ad-supported streaming video gives marketers more ways to reach consumers who spend less time with traditional linear television. With the right tools, brands can gain sharper insights into ... read more
- TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
- Shoppable Media Link Commerce With Content: Omnicom’s Frank KochenashBrands have more ways to reach consumers at different parts of the purchase funnel, especially as ecommerce sites show advertising amid product listings. Many retailers also have collected consumer purchase data that can be harnessed ... read more
- Digital Video Advertising Gives Framework for CTV: MiQ’s Moe ChughtaiConsumers are spending more time watching video on televisions connected to the internet, giving advertisers more opportunities to reach them through ad-supported streaming services. The convergence between linear television and digital video is culminating in ... read more
- How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’In the fast-changing world of communications, media agencies routinely have to reconfigure themselves for new demands and to re-settle their earlier growth initiatives. In its latest such exercise, WPP’s GroupM has just undergone a multi-layered ... read more
- Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s MarstenOnce upon a time, they would have been merely ad buyers. Now retailers are also becoming media networks themselves. But who is spending for ads through the likes of Target, Walmart and Boots, and what ... read more
- LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite HeadwindsWith the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. ... read more
- Only The Hispanic Graph Can Grow Your Business: Univision’s Donna Speciale
- Contextual Ads Help to Prepare for Cookieless Web: Ford’s Marla SkikoMarketers increasingly have to balance their goals of making sure their advertising campaigns reach the right consumers with efforts to comply with privacy laws that give people greater control over how their personal information is ... read more
- Peacock Doubles Audience to 60 Million as Viewers Flock to Streaming Video: NBCUniversal’s Laura MolenNEW YORK – NBCUniversal has more than doubled the audience for its Peacock streaming service to 60 million monthly active users since last year. The media company today is touting its streaming growth in an ... read more
- How Retail Media Networks Are Evolving: Momentum’s BowmanWith a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this year, the fusion of ecommerce and media is closer than ever. But, as more retailers become media networks, how ... read more
- Bologna Ready To Release CTV’s ‘Commercials On Steroids’Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at ... read more
- Through The Looking Glass: VIZIO’s Norcross Fuels The FutureSAN JUAN, PR — Thew new ability of TV manufacturers to understand exactly what happens on their customers TV sets is changing the business of ad targeting and analytics. Now, ad buyers can plan campaigns ... read more
- Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian GleasonBrands have a growing opportunity to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions generate data that can help to sharpen their marketing strategies. “Retailers like ... read more
- Ad Creative & Media Context Work Together to Drive Results: Century 21’s Enrique CarlosMarketers want their advertising campaigns to reach consumers when they’re in the best frame of mind to receive messages about a brand or offer. The media context for an ad always has been important, but ... read more
- NBCU Offers Brands Shoppability With New Ad OfferingsThese days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the ... read more
- Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly FinnertySAN JUAN, Puerto Rico – As much as advertisers may want more data to demonstrate the efficacy of their advertising campaigns on television, such guarantees are still somewhat elusive. That leaves other considerations such as contextual ... read more
- Prioritize Addressable: DISH’s Schweitzer Urges Buyers To RebootSAN JUAN, PR — Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV ... read more
- Partnerships Make All TV’s Boats Rise: Paramount’s ZilberbrandSAN JUAN, PR — Julian Zilberbrand knows a thing or two about uniting companies’ different interests. As EVP advanced media at ViacomCBS, he led the development of advanced TV ad strategy in the company combining ... read more
- De-risk Upfront Buys With New Currencies: Samba TV’s NavinAs the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the ... read more
- Twitter Touts iSpot.tv Tie-Up, Content Deals In Upfronts PitchTwitter returned to this week’s IAB NewFronts digital ad showcase touting new and extended premium-publisher tie-ups to potential advertisers. The social network first used the event in 2017. This time, it is also announcing a ... read more
- Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner KrollSAN JUAN, Puerto Rico – National television networks are gradually adding addressable advertising capabilities to show different ads to different households during the same shows. When fully implemented, addressable TV will offer audience targeting that’s ... read more
- Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith CamoosaRetailers that sell advertising space on their websites and mobile apps have the power to collect enormous amounts of data about the buying habits of their customers. That information can help marketers of consumer packaged ... read more
- Roku Promises ‘Frictionless Retail’ with Roku PayAs far back as the 1990s and earlier, futuristic forecasts of “interactive TV” – with remote-control shopping experiences – were everywhere. Those predictions came true, but mostly on other screens – laptops, tablets and smartphones. ... read more
- Peacock Preens For Performance With New Ad Manager
- Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben HovanessSAN JUAN, Puerto Rico – Changes in people’s television viewing habits and the growth of data captured from connected devices like smart TVs are influencing the way audiences are measured. A variety of startups have emerged ... read more
- Finecast’s Progress: Taking Advanced TV Ads To 14 MarketsIt started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of ... read more
- First-Party Data, Media Context & Ad Creative Have Key Roles in Cookie-Less Future: Molson Coors’s Brad FeinbergGathering data directly from consumers has become a bigger priority for marketers as they not only comply with stricter privacy laws, but also find ways to harness that information to improve media strategies. Google’s plan ... read more
- The Recipe For A New Currency: Comscore’s WilsonSAN JUAN, PR — In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But ... read more
- Stream On: IAB NewFronts Goes Hybrid In CTV Boom
- Dynamic Ad Creative Could Boost Diversity: Tr.ly’s MaestreSAN JUAN, PR — In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at ... read more
- Canoe’s Porter On Three Plans To Take Addressable NationalSAN JUAN, PR — Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with ... read more
- InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
- Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike BregmanSAN JUAN, Puerto Rico – Newer technologies often come with a dizzying array of buzzwords, technical jargon and flashy bells and whistles. As advertisers seek help in evaluating martech and adtech platforms, they need to be ... read more
- Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen SochSAN JUAN, Puerto Rico – Connected television can help advertisers to reach a wider audience by complementing their presence on local TV stations, though there are hurdles that need to be overcome. Advertisers may have caps ... read more
- Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry AllenSAN JUAN, Puerto Rico – National television networks are gradually expanding their support for addressable advertising, which lets marketers send different ads to different households during the same shows. The transition will open up 14 minutes ... read more
- ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad MeasurementISpot.tv, a company whose software helps advertisers to measure the reach of TV and streaming-video campaigns, today said it had received a $325 million investment from Goldman Sachs Asset Management. ISpot’s platform recognizes content in ... read more
- Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn ChenAlthough behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital ... read more
- Data and Automation Drive Conversations with Media Buyers: Discovery’s Jill SteinhauserSAN JUAN, Puerto Rico – Television networks are in a period of major disruption as consumers seek greater control over the viewing experience, whether they’re watching traditional linear programming or streaming content to connected devices such ... read more
- Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham SaysSAN JUAN, PR — It is often disregarded as of lesser importance and sophistication, but the local US TV market is big business. In this video interview with Beet.TV at Beet Retreat San Juan, one ... read more
- Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video CampaignsSamsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic ... read more
- Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason TonelliConsumers worldwide are exposed to countless advertisements, making the measurement of which messages from brands capture people’s attention more important to marketers. These metrics can help advertisers to improve the efficacy of their campaigns. “There’s ... read more
- Evolution To A Basket Of Currencies: Paramount’s ScolesSAN JUAN, PR — The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen’s MRC accreditation still paused, more broadcasters ... read more
- Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s IvinsIt may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video ... read more
- Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TVSAN JUAN, PR — The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and ... read more
- MediaMelon’s Subramanian Wants To Turn QoE Toward Video ROISAN JUAN, PR — Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, ... read more
- Agencies Need To Look Like Ad-Tech: Essence’s FisherSAN JUAN, PR — Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview ... read more
- Xandr Now Supports Multiple Currencies for Data-Driven Linear TV CampaignsXandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are ... read more
- Digital Technologies Are Transforming Out-of-Home Advertising: OAAA’s Anna BagerSAN JUAN, Puerto Rico – Out-of-home advertising is rebounding as brands seek to reach consumers who getting outdoors more often after being stuck at home during the early days of the pandemic. Alongside this shift, ... read more
- How To Measure Cross-Platform TV: Blockgraph’s Jason ManninghamSAN JUAN, PR — Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. ... read more
- Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With DataSAN JUAN, PR — Addressable and connected TV platforms offer fantastic consumer targeting capabilities. But using data to reach found audiences doesn’t have to stop at targeting. In this video interview with Beet.TV, one ad ... read more
- Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ BregmanSAN JUAN, PR — In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview ... read more
- The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
- Deterministic Data Can Drive New Currencies: Conviva’s ShearsSAN JUAN, Puerto Rico — When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform ... read more
- Outcomes Are The New Table Stakes: Samba TV’s Coon On TV’s New EfficacySAN JUAN, PR — In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video ... read more
- Marketers Must ‘Think Human’ to Engage Consumers: Pearle Vision CMO Doug ZarkinMass marketers with millions of customers must avoid seeing consumers as abstract data points whose behaviors are quantified in web visits, ad impressions and social media “likes.” Instead, marketers need to take a more “human” ... read more
- Balancing Enablement & Standards: SpringServe’s Hirsch On CTV CommodizationSAN JUAN, PR — If there is one recurring complaint about the emerging world of connected TV ad buying, it is that the opportunity is complex for existing in a fragmented ecosystem. For some buyers, ... read more
- Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave KerseySAN JUAN, Puerto Rico – Marketers can improve the effectiveness of their advertising campaigns as they develop a more complete picture of consumer behavior, especially as people split their time among multiple media channels and ... read more
- CTV Gives Political Campaigns Broader Reach Among Voters: Scripps’ Ken Ripley
- TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre ThomasSAN JUAN, Puerto Rico – Measuring television advertising has become more competitive as newer data providers vie for acceptance in the media marketplace. There’s an ongoing debate about which metrics are most meaningful to advertisers and ... read more
- Household Targeting Can Teach Digital New Tricks: MadHive’s BerlingoSAN JUAN, Puerto Rico — The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of ... read more
- Consumer Mindset Is Key to Effective Contextual Ads: MAGNA’s David TuckerMarketers face challenges in reaching consumers who may be spending more time with ad-free video services or dividing their attention among multiple viewing devices. Brand safety and privacy issues add to these hurdles, pushing brands ... read more
- Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under AttackNot many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when ... read more
- OTT TV Promises The Full Funnel: DIRECTV Advertising’s LeiferConnected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of ... read more
- Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s RossiSAN JUAN, PR — Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media ... read more
- How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. JohnSAN JUAN, PR — If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview ... read more
- ‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael TuminelloSAN JUAN, Puerto Rico – The fragmentation of the media marketplace has challenged advertisers to manage campaigns among a variety of platforms, publishers and channels. Mediaocean is developing a set of solutions for advertisers following its ... read more
- Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike WelchAdvertisers and their media agencies have a growing set of tools to reach target audiences though traditional linear television and newer streaming platforms. Data-driven linear (DDL) TV technology has gained traction as marketers seek these ... read more
- Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian ZilberbrandSAN JUAN, Puerto Rico – National television networks are in the process of opening themselves up to addressable advertising, which lets marketers send different ads to different households during the same shows. The capability has existed ... read more
- Connected Creative Is The Conduit: Innovid’s HogueSAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness ... read more
- Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New MetricsSAN JUAN, PR — With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new ... read more
- Partner Or Die: Magnite’s McLeggon on Enabling CTV Through ConnectionsSAN JUAN, PR — In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a ... read more
- Partnership Will Drive New-Wave Media Measurement: Sabio’s StimmelSAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of ... read more
- From CTV to DOOH: SpringServe’s Signore On The Synergy Of SignageIf you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected ... read more
- Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie BischakSAN JUAN, Puerto Rico – The ongoing fragmentation of the media marketplace has challenged advertisers to determine how they’re reaching viewers who are dividing their time among linear television and digital video channels. Going into this ... read more
- Breaking News: Discovery Names Jon Steinlauf as Chief U.S. Ad Sales Officer for Warner Bros. DiscoveryDiscovery, Inc. today announced that Jon Steinlauf will be the future chief U.S. advertising sales officer for Warner Bros. Discovery, the company being formed in the merger between Discovery Communications and WarnerMedia. Steinlauf has more ... read more
- VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’SAN JUAN, Puerto Rico – The proliferation of “walled garden” media environments has challenged advertisers to find ways to get a more unified view of consumers. Social media platforms, search engines, connected TV apps and ecommerce ... read more
- Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovernSAN JUAN, Puerto Rico – Showing different ads to different viewers during the same shows on a national scale has been a key goal for television networks. Faced with growing competition from search engines, social media ... read more
- Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben HovanessSAN JUAN, Puerto Rico – The gradual disappearance of online tracking cookies and device identifiers is challenging the advertising industry to develop a way to improve their ad targeting while also protecting consumer privacy. The need ... read more
- With $80M in New Funding, EDO Uses AI To Take TV Performance Data UpstreamSAN JUAN, PR — In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an ... read more
- Revitalized TV Content Inspires Better Consumer Experience: Mediahub’s Michael PinerSAN JUAN, Puerto Rico – The popularity of connected devices including mobile phones and smart TVs has led to more choices for video programming, including authentic user-generated content that vies for people’s attention. Reaching consumers in ... read more
- Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’SAN JUAN, PR — Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of ... read more
- Contextual Advertising, Attention Metrics Have Key Role in Digital Media: Havas’s Jonathan WaiteAdvertisers are grappling with significant changes in the way they reach target audiences through online media as tracking cookies disappear, privacy regulation becomes more pervasive and digital “walled gardens” proliferate. These challenges have contributed to ... read more
- Marketers Can Find Major Growth in Hispanic Market: Univision’s Donna Speciale Chats With VAB’s Sean CunninghamSAN JUAN, Puerto Rico – Consumer brands, especially those in mature industries, can find growth by diversifying their advertising to include the burgeoning market of Spanish-speaking consumers in the United States. That was one of ... read more
- Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha SubramanyamSAN JUAN, Puerto Rico – Marketers and media outlets have been pushing for improvements in the television audience measurement, the linchpin for billions of dollars in advertising spending. After ratings stalwart Nielsen last year lost ... read more
- Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT InitiativeSAN JUAN, PR — Can a dishwasher maker clean up when it comes to TV ad targeting? Serge Matta thinks so. As president of LG Ads, Matta is driving the electronics maker to leverage its ... read more
- Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s MarinoSAN JUAN, PR — If big national TV companies and brands had been struggling to move beyond linear television, spare a thought for local operators. They have much to gain, but have typically been hampered ... read more
- Beyond The Pod: Roku’s Helfman Gets Creative With TV AdsSAN JUAN, PR — Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than ... read more
- Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan WhitticomMarketers have fretted that linear television and digital video have operated in separate siloes, hampering their ability to run cross-platform campaigns efficiently. FreeWheel, an ad-tech unit of media and communications giant Comcast, is working to ... read more
- Advance TV is Finally Here: A Moment in Time, In Focus at the Beet Retreat, San JuanSAN JUAN, Puerto Rico – What a wonderful three days of conversations, reconnections, new connections and for so much rich content creation. What a terrific group. My big takeaway from the Retreat is that after ... read more
- Advanced TV Is Finally Here: A Moment in Time, in Focus, at the Beet Retreat in San JuanSAN JUAN, Puerto Rico – What a wonderful three days of conversations, reconnections, new connections and for so much rich content creation. What a terrific group. My big takeaway from the Retreat is that after ... read more
- Matching CTV Ads With Content Enhances Viewer Experiences: SpringServe’s Joseph HirschSAN JUAN, Puerto Rico – Consumers have more control than ever before over what to watch on television as the profusion of connected TV (CTV) apps opens vast libraries of video programming. Amid these choices, ad-supported ... read more
- Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TVSAN JUAN, PR — TV advertisers no longer have to base their ad performance off best guesses and rough media mix modelling. In the new age of connected TV, broadcasters are guaranteeing to reach ad ... read more
- Political Campaigns Can’t Ignore CTV Audiences: i360’s Mark PositanoThis year’s midterm elections are coinciding with a major shift in people’s television viewing habits as streaming services grow more popular. Political campaigns face greater challenges in reaching broad groups of voters as people spend ... read more
- Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike FisherSAN JUAN, Puerto Rico – The significant shift in viewership from linear television to streaming video has challenged advertisers to reach audiences among a wider variety of media platforms and electronic devices. This change has ... read more
- Three Keys For Alt.Currency Success: VideoAmp’s CiancarelliSAN JUAN, PR — In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good ... read more
- UID 2.0 Supports TV’s Next-Gen Sports Play: Trade Desk’s GangwarAs the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a ... read more