Advertising Perspectives

AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is ... read more

ARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streaming. Advertisers ... read more

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined ... read more

AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource that can help with measuring audiences and the ... read more

AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness of their spending and drive ... read more

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used ... read more

AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced ... read more

AMENIA, NY — The biggest battleground in TV today is sports rights – and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also ... read more

Many thanks to our participants at the Beet Retreat in July in the Berkshires. We had  illuminating  conversations, invaluable networking and great times!  We also produced a much-watch series of some 30 interviews. Special thanks ... read more

In a time of increasing consumer angst over data privacy, brands and agencies are grappling with how to leverage data effectively while still crafting powerful brand narratives. But has the reliance on cookie data pulled ... read more

AMENIA, NY — The advertising world has shifted from a centralized oligopoly to a complex, atomized environment where countless market participants are vying to deliver and measure ads at the very edge of the consumer experience. ... read more

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress – but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont’s ... read more

AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways ... read more

AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is ... read more

AMENIA, N.Y. – Marketers are collecting as much information as they can from customers, especially those who consent to sharing details about what they buy. This first-party data is a valuable resource that can help ... read more

CANNES – Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to ... read more

Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to ... read more

AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel, The Marriott Media Network launched in ... read more

Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is ... read more

This year’s election season has brought a significant shift in how campaigns reach likely voters through television, especially as streaming video becomes more popular. Political advertising also can benefit from tools such as supply path ... read more

CANNES – Connected television is a cookieless media environment, making other kinds of audience identifiers an important part of advertising activation and measurement for marketers. Innovations in privacy, security and decentralized technologies are transforming the ... read more

AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in ... read more

Media forecasters expect the 2024 election cycle to be the most expensive ever, with more than $10 billion spent on all media platforms. Amid this record spending, cord cutting has permanently changed the media-buying strategies ... read more

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest ... read more

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on ... read more

CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based ... read more

CANNES – Alphabet’s Google in July said it was ending its plan to get rid of tracking cookies in its popular Chrome web browser, but identity resolution is still a major goal for marketers and ... read more

CANNES — DirecTV is transforming beyond its satellite TV roots, now offering premium streaming services and leveraging data analytics to support advertisers. The company is seeing strong growth in its streaming product, DirecTV Stream, while maintaining ... read more

Warner Bros. Discovery is leaning heavily into programmatic transactions, with nearly half of its demand coming through automated channels. The media company sees programmatic as a way to drive operational efficiencies, enable advertisers to match ... read more

CANNES — Celtra, Annalect and PXP (Fallon) executives highlighted AI’s growing role in streamlining creative workflows, from background removal to predictive asset generation. While AI tools are accelerating ideation and client approvals, panelists emphasized the ... read more

CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third ... read more

Live TV events like sports and breaking news drive huge concurrent viewership spikes. But while they represent great opportunities for advertisers to achieve broad reach, the programmatic advertising systems bidding for those ad slots in ... read more

CANNES – Marketers have sought to continually refine their abilities to detect when their digital advertising is seen or spurs an interaction with a consumer. Validating these interactions is an important step toward measuring consumer ... read more

AMENIA, NY — Cadent is hoping its proprietary Aperture Platform can help agencies solve the fragmentation between linear TV and digital advertising landscapes by threading together data with its viewer graph. The platform allows customers to ... read more

CANNES – Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the ... read more

The 2024 election cycle is forecast to be the most expensive ever, with more than $10 billion spent on all media platforms. Connected television has become a key way to reach voters who either canceled ... read more

AMENIA, N.Y. – Retailers that sell advertising are proliferating as they seek ways to monetize their customer data by helping marketers to improve their campaign targeting. With an estimated 600 retail media networks to choose ... read more

CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation. As ... read more

CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with ... read more

CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they’re also being leveraged ... read more

In an election year that is seeing two former presidents vying for the White House again, political advertising is still massive – but not growing at quite the same pace as before. Political polarization in ... read more

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social ... read more

CANNES — Charter’s Spectrum Reach is challenging perceptions about cable’s decline, leveraging a massive streaming inventory and local market dominance. The company’s EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions ... read more

Cannes Lions has agreed to host an exhibition of Beet-themed art installed outside Le Palais during Cannes Lions Festival of Creativity,  2025. This will be the third year Beet.TV will taken over the coveted barriers ... read more

CANNES — T-Mobile is aiming to capture a slice of retail media spending by  leveraging its own mobile network and customer base. The company has acquired a business that places screens in the back of ... read more

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved ... read more

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started ... read more

CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is ... read more

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI’s potential to predict ... read more

The decade-long journey of programmatic advertising is being upended by the rise of connected TV (CTV), as the channel redefines the meaning of automation. That is according to Soo Jin Oh, Chief Strategy Officer of ... read more

CANNES — In a morning panel at the Global Leadership Summit: All Things AI, industry leaders discussed how AI is transforming creative automation in advertising. The conversation highlighted AI’s potential to personalize content, bridge gaps between ... read more

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They’re looking at what the buyer’s needs are, how the buyer ... read more

Connected TV (CTV) advertising is poised to have a breakout year in the 2024 U.S. political election cycle, with campaigns increasingly turning to the medium for its ability to provide targeted reach at scale. While ... read more

CANNES — The retail media space is heating up, with the topic taking center stage at this year’s Cannes Lions festival. Until recently, the category was mainly the focus of commerce-specific agency teams. But now ... read more

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion’s Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented ... read more

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting ... read more

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have ... read more

AMENIA, NY — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and ... read more

CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels – households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated ... read more

CANNES – Artificial intelligence is shaping the way media and marketing professionals do their jobs, giving them tools to enhance the look and feel of advertising. “It’s been incredibly transformative, especially over this last year,” ... read more

CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in ... read more

AMENIA, NY — As cookies disappear and mobile identifiers fade, connected TV is becoming an exciting platform for advertisers to achieve real business outcomes. That is leading Roku, a pioneer in streaming TV, to focus ... read more

As privacy changes limit one-to-one targeting, political campaigns are turning to behavioral and contextual data to reach voters through programmatic advertising, says Daria Grastara, CEO of Direct Persuasion, in this video interview with Beet.TV. “We ... read more

CANNES — In a world where consumers engage with content and make purchases across a myriad of devices and channels, businesses face the daunting challenge of stitching together fragmented data signals to understand the full ... read more

CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As ... read more

CANNES — Retail media networks are evolving into broader commerce media strategies, but the industry is still grappling with how to maximize value. Daniella Hawkins discussed challenges around data collaboration, measurement standards, and budget allocation across ... read more

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real ... read more

Political campaigns are turning to addressable TV advertising to complement their traditional linear and digital ad buys, allowing them to target specific households with tailored messages. “Addressable gives them the opportunity to match that test ... read more

CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield ... read more

After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. ... read more

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands’ and agencies’ audience data, says Gareth Davies of TransUnion. This cloud-based ... read more

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands’ and agencies’ audience data, says Gareth Davies of TransUnion. This cloud-based ... read more

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow. But some vendors are using AI ... read more

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It’s an avenue ... read more

CANNES — As the mobile advertising industry grapples with signal loss, the two dominant ecosystems are taking markedly different approaches, says Jon Hudson, SVP of Global Sales at Digital Turbine, in this video interview with Beet.TV. ... read more

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new ... read more

CANNES – Retailers that sell advertising typically have deep troves of consumer data to help brands make better decisions about whom to target in campaigns. Their retail media networks can deliver improved results when combined ... read more

CANNES — For retail media networks looking to leverage data collaboration for commerce, the world looks full of opportunity – and increasing complexity. In this video interview with Beet.TV, Frederick Stanichev, VP Sales at LiveInsights, LiveRamp, ... read more

Consumers are gaining more control over how their personal information are shared with brands, pushing marketers get the most out of contextual advertising – or placing ads next to content that’s most likely to engage ... read more

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok’s head of global marketing science. “Build for the platform,” says Jorge Ruiz, Global Head of ... read more

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through ... read more

CANNES — Consumers’ behavior is changing dramatically – and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained ... read more

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview ... read more

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of ... read more

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of ... read more

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. “One of the most incredible ... read more

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving ... read more

CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need ... read more

Mike Sheehan, an early innovator in advanced TV monetization, has joined Telly as Chief Revenue Officer, the company announced today. Sheehan is a co-founder of SpotX which was acquired by Magnite in 2021. He is ... read more

CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a ... read more

CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world’s largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and ... read more

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will ... read more

CANNES – Retailers that sell advertising make up a fast-growing part of the media marketplace. Drugstore chain CVS Pharmacy’s CVS Media Exchange, or CMX, recently began collaborating with demand-side platform The Trade Desk for self-service ... read more

CANNES – The automated buying and selling of digital advertising can be frustrating for marketers who want to ensure their media spending generates results. Some of these challenges are evident in the programmatic marketplace for ... read more

CANNES — The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. “As retail ... read more

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce ... read more

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile ... read more

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this ... read more

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. “Last year at ... read more

AMENIA, NY — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change ... read more