- At Microsoft Advertising, Richman Balances Gen-AI Advantage With Human ConnectionMIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI would humanity. The former Mindshare North America CEO joined ... read more
- People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne SkopMIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift, and is building on its shopper ... read more
- Ulta Beauty’s UB Media Glows Up Retail Media With a Spark of Joy and Robust DataIn beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at ... read more
- The Future of Advertising is Machine Learning-Driven: Moloco’s SimonSAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI. But according to Dave ... read more
- Identity Begins At Home: TransUnion’s Rudich On Post-Cookie ROISAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity ... read more
- Snap Takes Creator Creds, AR Focus To The NewFrontsMIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program. This initiative is set to grant agencies premium services, access to ... read more
- Google’s McDonald Goes Long & Short On CTV Ad FutureSAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago. Two decades on, the video platform is now host to major broadcasters, as well as short-form ... read more
- Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain SaysMIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, ... read more
- Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad StocktonMIAMI – Technological hurdles that hindered the personalization of television advertising are gradually being overcome as media companies seek to maximize the value of their audiences. The Summer Olympics are poised these capabilities alongside the ... read more
- Retail Media Networks: The New Profit Centers in a Fragmented Ecosystem, Adaptive’s Drew CashmoreThe allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea ... read more
- Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad ApproachMIAMI — Fresh from its acquisition of MediaMath, Infillion is aiming to help the ad industry go beyond math alone. In this video interview with Beet.TV, Andrew Dawson, SVP, Client Partnerships, Infillion, says human-entered creative and ... read more
- Retail Media Can Drive Results on Open Web: Kinesso’s Sean MuzzySAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach ... read more
- Programmatic Pioneering: Index Exchange Gears Up For Explosion In Live Ads, Election BuysThe advent of live streaming in programmatic advertising is bubbling with potential, yet it’s not without its technical trials. In a media world where live TV programming is still big business, what role does programmatic ... read more
- Growing In Scale, POSSIBLE Considers What Lays Beyond Miami Beach
- Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s RichardsonSAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused ... read more
- Retail Media Networks Reach High-Purchase-Intent Shoppers: Hy-Vee’s Kathryn MazzaLAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of ... read more
- Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter BlackerMIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. ... read more
- Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheelYahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo ... read more
- Clean Rooms Are A Game-Changer: TransUnion’s RudichSAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, ... read more
- Shopper-Loyalty Program Delivers Audience Insights: Walgreens’ Abi SubramanianLAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or ... read more
- News Content, Streamed Sports Are Favorable for Brands: Magna Global’s Stacey StewartSAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage ... read more
- Streaming TV Drives Shoppable Moments for Brands: Roku’s Jeff KatzSAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of ... read more
- AI & Person-Level Identifiers Drive Results in Retail Media: Epsilon’s Dave PetersonLAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ... read more
- CTV Transparency Underpins Growth in Media Spending: PHD’s Katie KleinSAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with ... read more
- AI-Powered Video Technology Takes Center Stage: KERV AI’s WolffSAN JUAN, PR — In an era where advertisers seek to captivate audiences with more engaging and personalized content, cutting-edge AI technology is transforming the way we understand and interact with video advertising. One company is ... read more
- Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO StressesThe landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of ... read more
- Retail Media Networks Have Major Offsite Ad Potential: Dentsu Media’s Bruce WilliamsSAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience ... read more
- POSSIBLE Showcases Marketing Innovation: Uber’s Seho LeeThe POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE ... read more
- Innovid Releases Harmony Direct to Optimize CTV AdsInnovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go ... read more
- Retail Media Networks: The Key to Full-Funnel Activation and Brand Growth, Omnicom Commerce’s BakerSAN JUAN, PR — Omnicom thought the fusion of shopping and media was so important that it made a whole division, Omnicom Commerce Group, dedicated to the topic in June 2023. Early this year, OCG execs have ... read more
- Dual-Screen TVs Are Driving Brand Engagement With Viewers: Telly’s Bob IvinsSAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater ... read more
- Alternative Ad Currencies Will Shape Upfront Talks: Carat’s Jessie SchwartzfarbSAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to ... read more
- Deciphering the Streaming Conundrum with XUMO’s Joe LernerSAN JUAN, PR — Joe Lerner, Executive Director of Advertising Sales at XUMO, has a bone to pick with the complicated jargon of the streaming media space. Diving into an industry replete with acronyms and blurred ... read more
- Premium CTV Takes the Programmatic Stage: Paramount’s Kissling Says Precision Making In-RoadsThe increasing integration of CTV into programmatic channels is not accidental; it’s a move driven by the pursuit of precision and comprehensive measurement. “We’re seeing more CTV in programmatic these days because of the precision ... read more
- First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly HjelmLAS VEGAS – Retailers that sell advertising seek to differentiate themselves with extensive information about the buying habits of their customers. Discount chain Dollar General has 90 million reachable consumers with its DG Media Network. ... read more
- Every Ad Doesn’t Have To Be Shoppable: Zenith’s Daniel RolliSAN JUAN, PR – The popularity of connected devices such as mobile phones and smart TVs has expanded the opportunities for brands to drive direct transactions with consumers. Shoppability is more pervasive, but that doesn’t ... read more
- Media Strategies Need Holistic View of Consumers: Verizon’s Jennifer GardnerSAN JUAN, PR – The media landscape has become more fragmented as connected television apps offer viewers more ways to discover and watch programming. The resultant splintering of audiences has pushed mass-market brands to find ... read more
- POSSIBLE Promises CMOs A Framework For The FutureIn the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward. An exclusive event organized for chief ... read more
- Mapping the Future of Media at Beet Retreat San JuanLast month’s Beet Retreat in San Juan was an extraordinary gathering of 180 industry leaders for three days of deep learning, conversations and networking. We covered a broad range of topics from streaming video and ... read more
- Harvest Group’s Stamps Aims To Streamline Retail Media, Reduce Waste With Epsilon PartnershipIn the rapidly evolving landscape of retail media, brands and agencies alike seek to harness the chaotic surge of e-commerce platforms and advertising networks. Harvest Group, a retailer-focused agency, has struck a partnership with Epsilon, ... read more
- Programmatic Prowess: Unleashing the Potential of Premium CTV Advertising, Index Exchange’s HazanIn the ever-evolving landscape of digital media, the allure of premium Connected TV (CTV) content is proving irresistible for programmatic advertising. In this video interview with Beet.TV editorial director Lisa Granatstein, Rob Hazan, VP of ... read more
- Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing Silos, Taking CTV ProgrammaticIn a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across ... read more
- MRI-Simmons’ Pisano On The Power Of Data, TransUnion IntegrationSAN JUAN, PR — After being acquired by NIQ (NielsenIQ), MRI-Simmons is set to play a pivotal part in its parent’s new media division – and it’s bringing a new partnership with TransUnion. NIQ in February ... read more
- Hispanic Audiences Will Shine at Upfront: TelevisaUnivision’s Donna SpecialeSAN JUAN, PR – The Hispanic population is a significant source of economic growth for the United States, but its television audience historically has been undercounted. With this year’s upfront sales season, Spanish-language media giant ... read more
- AI, Retail, Culture & Diversity Up For Discussion At POSSIBLE 2024: Christian MucheIn a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience. That’s the view of the organizer of ... read more
- Shoppers of Travel Experiences Reveal Key Insights to Consumer Brands: Tripadvisor’s Christine MaguireSAN JUAN, PR – Retailers that sell advertising aren’t limited to ecommerce sites like Amazon or store chains like Walmart. The category of retail media networks includes marketplaces for services such as travel and tourism ... read more
- Brand Partnerships Underpin Retail Media’s Role in CTV: Albertsons’ Evan HovorkaSAN JUAN, PR – Retailers that sell advertising can help brand marketers reach key audiences in their connected television campaigns. The role for retail media networks in marketing consumer packaged goods is similar to its ... read more
- Retail Media’s Evolution Sparks New Excitement For UM’s OwenSAN JUAN, PR – With retail media advertising growing fast, does the category deserve its own showcase? The intersection of data, technology, and retail media is creating a bustling marketplace that has industry experts like ... read more
- Seedtag Launches Contextual TV for CTV AdvertisersContextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands ... read more
- Retail Media Will Boom Offsite & On TV: Analyst LipsmanLong dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players. A key trends watcher in the space says the space ... read more
- Albertsons’ Jindal Sees Identity As Key To Cross-Channel Consumer ExperienceSAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive ... read more
- As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s FitzpatrickThe landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content. In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights ... read more
- Anything Is POSSIBLE: OAAA’s Bager Sees A ‘Share Shift’ For DOOH, AI On Learning AgendaAs the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of ... read more
- Infillion’s Acquisition Welcomes MediaMath To The ‘Connected Garden’: Laurel RossiSAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel ... read more
- Epsilon Retail Media Unveils AI-Driven Identity Solution with MRC-Verified Attribution
- Epsilon Retail Media Unveils AI-Driven Identity Solution
- Digital Ad Tools Are Gaining Traction in Connected TV: FreeWheel’s Michelle ZyglisSoftware tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is ... read more
- ID For CTV: LiveRamp’s Joiner On How Google PAIR Is Coming To TVSAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach ... read more
- Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s GreenfieldThe future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way ... read more
- LUMA’s Kawaja Optimistic On 2024 & 2025 Ad-Tech OutlookThe digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading ... read more
- Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy LanziSAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable ... read more
- Media Industry Raises $125 Million for Sandy Hook Gun Violence Campaign: Netflix Peter Naylor Urges More Industry HelpExecutives from leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise, ... read more
- The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year
- NBCUniversal Announces AI Audience Segments, New Ad Offerings
- Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV AdsSAN JUAN, PR — In an era where the lines between digital convenience and traditional viewing experiences are blurring, consumers are embracing the next wave of advertising innovation: shopping via their television screens. This shift ... read more
- TikTok Competing For TV Ad Spend With New Features, Claiming High EffectivenessTV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and ... read more
- Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike FisherSAN JUAN, PR – Consumers are watching video content among a wide variety of internet-connected devices, challenging marketers to reach them when they’re most receptive to advertising. The role of the modern media agency is ... read more
- Embracing the Intersection of Premium CTV and Programmatic: FreeWheel’s LoriaProgrammatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an ... read more
- Kroger’s Precision Data Promises To Super-Target ShoppersSAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. ... read more
- Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV AdsIn a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of ... read more
- Identity Is Paramount For Paramount: Scoles Offers Advertisers Real AudiencesSAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, ... read more
- Context Can Unlock Commerce For TV Ads: Analyst GreenfieldHow can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad ... read more
- Havas Media Group’s Breman Sees ‘Golden Age’ For AI CreativitySAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. In this video interview with Beet.TV at Beet Retreat ... read more
- Havas Media Group’s Bregman Sees ‘Golden Age’ For AI CreativitySAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. In this video interview with Beet.TV at Beet Retreat ... read more
- Streaming Ad Inventories Are Catching Up with Audience Growth: Horizon’s Alex StoneMARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people ... read more
- Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV InterestMARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town – advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, ... read more
- Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB ResearchSAN JUAN, PR — The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this ... read more
- Publicis Groupe’s Cruz Sees Evolution In The Fusion of CTV and Retail MediaMARCO ISLAND, FL — Retail media is not just climbing; it’s soaring, and Connected TV (CTV) is the wind beneath its wings. With the convergence of highly engaged audiences and high-impact content, CTV has become the ... read more
- Data Quality Critical To AI-Driven Advertising Results: Moloco’s SimonMARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance ... read more
- Podcast Advertising Is Transforming Digital Ad Strategies: GroupM’s Jen SochMARCO ISLAND, FL – Podcasts can expand the time people spend with media, giving listeners a way to hear a broad range of spoken-word content while they’re doing other things such as commuting, doing chores ... read more
- Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s KowalickIn the swiftly evolving arena of digital media and advertising, industry professionals are constantly grappling with the challenges of identity, data targeting, and analytics. Ahead of speaking at Beet Retreat San Juan 2024, Kevin Kowalick, ... read more
- CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site AdsCVS’ retail media platform will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another ... read more
- OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss WorriesIn the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just ... read more
- “Candor, Immersion and Spontaneity” Make Beet Retreat Special, VAB’s Sean CunninghamThe support of the industry for Beet.TV is deeply important and appreciated. We are delighted to be associated with Sean Cunningham and VAB, the ad-supported TV industry organization. Sean will be with us in San ... read more
- Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad FormatsMARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. ... read more
- Retail Media & Shoppable Video Are Compelling for Brands: Hershey’s Vinny RinaldiMARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same ... read more
- The Great Advertising Reset: Embracing a Post-Cookie Media DemocracyIn a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that’s reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of ... read more
- Dotdash Meredith Relishes Cookiepocalypse With Intent Targeting & PanelsMARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies. In this video interview with Beet.TV, Patrick McCarthy, SVP of ... read more
- Albertsons’ Horvoka Looks Ahead To Beet Retreat San Juan 2024The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the ... read more
- IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s BustosMARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This ... read more
- TikTok’s Ads Odyssey Advances With Brands, Billboards & BuyingLAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking ... read more
- Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost InteroperabilityLAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data ... read more
- AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz RutgerssonMARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of ... read more
- IAB Study Uncovers New Need To Articulate The Role of Ads In The Open InternetMARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported ... read more
- Streaming Ads Are Driving Results for Brands: Carat’s Mike LawMARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach ... read more
- Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s EvansLAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, ... read more
- Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TVMARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands ... read more
- AI Agents Boost Productivity for Media Agencies: Kinesso’s Graham WilkinsonLAS VEGAS – Consumers have become more familiar with generative artificial technology amid the explosive popularity of apps such as ChatGPT and DALL-E. Other forms of AI such as virtual agents have been used by ... read more
- Cookieless Web Drives Media Transformation: OMD USA’s Sébastien HernouxLAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online ... read more
- Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin LearyMARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see ... read more