- United’s Kinective Media Network Takes Flight with Personalized Traveler ExperiencesCANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce ... read more
- ‘We’re In The Firmware’: Digital Turbine Unlocks the Potential of Mobile App AdvertisingCANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile ... read more
- CTV Combines Best of TV and Digital for Marketers: Innovid’s Dan MouradianCANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this ... read more
- Generative AI Transitions from Potential to Practical Use in AdvertisingCANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. “Last year at ... read more
- Beyond Hyper-Personalization: Digitas’ Nadeau On Finding A Role For Cookies And IDsAMENIA, NY — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change ... read more
- Google’s Cookie Plans Have Key Opt-Out Choice for Consumers: InfoSum CEO Lauren WetzelAMENIA, N.Y. – Google this week ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving ... read more
- TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ BusinessCANNES — Marketers today want to know that their ads work in delivering business outcomes, sales lifts and incremental results. But marketing measurement is not just about proving the impact of campaigns – it’s also ... read more
- Reaching Cookieless Audiences Brings 80% Boost: Intent IQ’s Beer-GabelThe advertising world is in a state of flux as the deprecation of third-party cookies progresses, leaving advertisers and publishers alike grappling with how to maximize reach, performance and monetization. With some audiences still reachable ... read more
- Retailers Embrace Data Collaboration to Fuel Retail Media Growth: LiveRamp‘s Kevin DunnCANNES — As the idea of leveraging first-party’s data grows in prominence, retailers, which have a direct relationship with their customers, look to be in a good position. Now the rise of clean room technology is ... read more
- AI Is Priceless For Mastercard Marketers GuerinCANNES — Mastercard’s marketers have long favored an experiential approach to branding. Now they are adding artificial intelligence into the mix. In this video interview with Beet.TV editorial director Lisa Granatstein, Cheryl Guerin, EVP of ... read more
- Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement MeetingsIncreasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of ... read more
- Retail Media Can Help Drive Brand Loyalty: CMX’s Pamela YoungCANNES – Retailers that sell advertising make up one of the fastest-growing parts of the media marketplace. Drugstore chain CVS Pharmacy in 2020 set up a retail media network called CVS Media Exchange, or CMX, ... read more
- AI Empowers Faster, Better Creative Process: Celtra’s MikekCANNES — Artificial intelligence is set to revolutionize the creative and advertising process in the next few years – but what exactly will that look like? AI can make the process of creative supply much faster ... read more
- Magnite’s Diamond Looks Ahead To Beet Retreat BerkshiresAfter the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with ... read more
- Programmatic CTV Ads Benefit from Contextual Signals: Wurl’s Ria MadridCANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video apps. The publishers of those apps are seeking ways to achieve the highest sales ... read more
- Travel Media Offer Omnichannel Reach for Brands: United’s Aaron GallagherCANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without ways to engage consumers throughout their travel experiences. With the launch of Kinective Media, ... read more
- Gaming Is The Next Streaming: Microsoft Advertising’s Lynne KjolsoCANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a ... read more
- Disney Embraces Automation and Interoperability in Ad SalesCANNES — Disney’s annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of its ad sales being automated and addressably led. The company offers its clients ... read more
- Data Collaboration Unlocks Insights for Marketers: LiveRamp’s Daniella HarkinsCANNES – Privacy laws in many parts of the world have limited how brands can use people’s personally identifiable information for advertising and marketing. Amid these restrictions on the data they collect, brands must find ... read more
- Data Sources Fuel Commerce Media’s Results for Marketers: Criteo’s Todd ParsonsCANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm for these retail media networks, and commerce media at large, was evident at the Cannes ... read more
- AI Poised to Transform Video Targeting, Says Silverpush’s AgnewCANNES — Could artificial intelligence be about to revolutionize the way brands advertise in online video? One executive thinks so. AI is set to transform how brands can take advantage of the actual content inside ... read more
- Augmented Reality Helps to Differentiate Retail Media: Snap’s Kevin LongoCANNES – Social-media companies in the past decade have built out their commerce platforms, helping brands to drive direct sales. As they collaborate with retailers that sell advertising, they are finding ways to complement each ... read more
- CTV and Retail Media: A Match Made in Advertising Heaven?, TripleLift’s Annie VinesCANNES — The future of advertising may well lie at the intersection of two of the fastest-growing channels – connected TV (CTV) and retail media. But marrying the two is not without its challenges, says Annie ... read more
- Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark SladeCANNES — Advertising creativity is celebrated each year at the Cannes Lions festival. But ironically, when those same ads play out in digital media, they are often relegated to feeds, screen corners or other sub-optimal ... read more
- Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for UnileverCANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly are the world’s leading CPG companies thinking about retail media when it ... read more
- TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV’s CordesCANNES — The proliferation of connected TV services is giving viewers more choice – and advertisers more challenges. But, ultimately, the new opportunities to reach viewers is a win for brands, according to one TV exec. ... read more
- ‘AI Has Been Explosive for Contextual’ Advertising: GroupM Nexus’s Adam SteinbergArtificial intelligence technology is making contextual advertising – or placing ads next to content that’s most likely to get the attention of a target audience – more powerful as privacy laws limit how brands can ... read more
- AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
- Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie ZimmermanCANNES – The number of retailers that sell digital advertising has exploded in the past few years as marketers have sought to reach consumers when they’re most ready to shop. Criteo has evolved its ad-tech ... read more
- TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel AdsCANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air. The Hispanic-focused media company is expanding its footprint with retail media ... read more
- Beet Retreat Berkshires Offers Cool Location, Community for Media & Marketing Pro’s: TransUnion’s Matt SpiegelMovers and shakers from the advertising, media, ad-tech and consumer data industries this month will converge at the Beet Retreat Berkshires to share ideas about the future, strengthen professional ties and make new friends. The ... read more
- Dow Jones Embraces AI Amidst Surging Demand for Reliable News: CEO LatourCANNES — If any news publisher knows the numbers behind AI effectiveness, it must be Dow Jones. The company, which also owns The Wall Street Journal, covers the growing trend daily, and recently inked a ... read more
- ‘Milliseconds Matter’: FreeWheel Boots-Up Live Programmatic Ads For Paris OlympicsCANNES — When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC’s coverage of the upcoming Paris Olympics, ad-tech company FreeWheel is launching a new suite ... read more
- Identity Resolution Key to Bold Marketing in Fragmented World: TransUnion’s SpiegelCANNES — In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion’s TruAudience Growth Strategy, who ... read more
- Strategic Audiences, Live Programming Deliver Results for Advertisers: NBCU’s Maggie ZhangCANNES – As advertisers seek to win over their most likely customers, they increasingly rely on a variety of data sources to optimize their media spending. NBCUniversal, a unit of Comcast, has developed advanced capabilities ... read more
- CTV and Branded Content Offer New Opportunities for Molson CoorsCANNES — As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. ... read more
- ‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard NunnIn an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That’s why United Airlines recently launched Kinective ... read more
- Contextual AI Empowers Advertisers With Customized Audiences: Annalect’s Clarissa SeasonAs consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising – or placing ads next to content that’s most likely to engage a target audience. ... read more
- AI Algorithms Unlock Media Buying Efficiencies, Havas’ Bregman SaysCANNES — In an age when clients demand hard business outcomes from their ad spending, it is incumbent on agencies to harness the right data for optimizing and restructuring media buys. But that is a ... read more
- Disney Aims To Maximize Contextual Moments With ‘Magic Words’CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of ... read more
- Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell SaysCANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments – and ... read more
- Advertisers Should Demand Premium CTV for Best Results: WBD’s PorterCANNES — Not all CTV impressions are created equal. To get the best results, advertisers need to ensure they are buying premium CTV inventory with professionally-produced content that engages fans. That’s according to one executive who ... read more
- Retail Media’s Growth Reflects Key Changes in Shopping Habits: Kinesso’s Amie OwenCANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety ... read more
- Traveler Data Can Pinpoint Audiences: GroupM’s BrownAmid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture ... read more
- Retail Media Creates A Win-Win: Albertsons Launches Collective TVCANNES — The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace. Retail media, with its access to valuable first-party data based on real shopper behaviors, is ... read more
- Experian’s Feo Sees Commerce Media Fuelled Further By AIThe retail media boom shows little sign of slowing down, as eMarketer’s latest forecast projects the category growing from 14.1% to almost 25% of all US media ad spend by 2028. According to eMarketer: “More ... read more
- Contextual AI Unlocks New Targeting Options and Insights for CTV AdvertisingAs digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context is as limited as show descriptions, that may not be enough ... read more
- United Airlines Brings Programmatic Ads to In-Flight Screens with SpringServe PartnershipCANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing programmatic ads to its in-flight entertainment systems, both on personal devices and seatback screens. It is one of ... read more
- Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics CoverageIn years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast schedules. But the infinite space afforded by online distribution changes all that. In this video ... read more
- Instacart, Amazon, The Trade Desk and TikTok Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan PagliucaCANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations ... read more
- The Plight of Evan Gershkovich: The Wall Street Journal’s Almar Latour Urges Advertiser Support for Press FreedomCANNES — The Wall Street Journal’s publisher has called on the advertising and media industry to shine a “spotlight” and join the fight for press freedom, as his reporter faces conviction and imprisonment in Russia. ... read more
- Beet Art Has Pride Of Place On Cannes’ CroisetteIn Cannes, the Croisette in front of the town’s Palais des Festivals may be more commonly associated with the red-carpet glamor of the movie screen. But, this week, Beet.TV is taking center-stage. For the second ... read more
- Contextual AI Enables Advertisers to Craft Personalized Stories: Zenith’s HancoxIn a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of data and context from ... read more
- Travel Media Networks Extend Retail Ad Opportunities: Publicis’ CruzThe travel industry is undergoing a significant transformation, with new opportunities emerging for brands to connect with consumers at various touchpoints throughout their journey. With airlines launching their own travel media networks, Jill Cruz, EVP of ... read more
- Cannes Lions Chief Thomas Expects Record AttendanceThe Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry’s premier event continues to evolve and expand. Despite initial ... read more
- Relevance Is Not Personalization: Rokt’s Gupta On The Transaction MomentIn the data-driven ad world, we often hear executives talk about the importance of ad relevance. What what is relevance, really? For many, that word means simply personalized ads. But Srishti Gupta, Chief Product Officer at ... read more
- MediaMath Integration, Latin America Are Key Opportunities: Infillion’s Gabe PatonAdtech company Infillion in the past year acquired MediaMath and began to re-establish the adtech pioneer by integrating its technology with its own programmatic brands. The automated buying and selling of advertising will continue to ... read more
- Context’s Comeback: AI Brings Art and Science Back Together in AdvertisingOnce upon a time, it was the only ad-targeting game in town. But context in advertising was overtaken for a time by data, demographics and ethnographics. Now, with the deprecation of cookies looming, contextual AI is ... read more
- CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis ScolesThe popularity of connected devices such as smart TVs and mobile phones not only has transformed how people watch video programming, but also how advertisers engage with audiences. Connected television provides marketers with a growing ... read more
- IPG’s Channing Martin on the “Power of Togetherness” to Fight Breast CancerIPG was one of several honorees celebrated at the second annual Women in Media & Marketing Awards Luncheon. Held at JPMorgan Chase Headquarters in New York on May 2 to benefit Breastcancer.org, Beet.TV was on ... read more
- Marketers Seek Clearer Picture of Automated Ad Market: GSD&M’s Dave Kersey
- Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan RammUber Technologies is working to expand its advertising business by touting its unique value proposition to brands. Its ride-sharing and food-delivery apps have geographical and order-history information that can help to determine consumer intentions. “We’re ... read more
- Context Is King: Seedtag’s Goksel Uses AI To Create Privacy-Safe Targeting SignalsTraditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV (CTV), meaning advertisers face new challenges in reaching their target consumers. But Kartal Goksel, CTO of Seedtag, ... read more
- Publicis Commerce Lead Jill Cruz Is Bullish on the United Airlines Media LaunchUnited Airlines’ newly-announced advertising platform is drawing interest from a variety of advertisers across different verticals. United just launched Kinective Media, an ad offering using traveler insights to create personalized ads across a wide range ... read more
- IAB’s Gabilan Sees Symbiotic Future For Connected TV and PodcastingThey have been two of the fastest-growing consumer media in recent years. Now the digital ad industry’s umbrella group sees a brighter future at their fusion. The intersection of Connected TV (CTV) and podcasting represents ... read more
- Reaching Online Shoppers at Checkout Drives Value for Brands: Rokt’s Doug RozenAdvertising can inform, entertain and inspire consumers on their journey toward a purchase. The moment they’re at an online checkout is key for brands that seek to cross-sell or up-sell other products and services. “The ... read more
- Revival of MediaMath Elevates ‘Creative as a Service’ in Advertising: Infillion’s Michael ColellaAdtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating its technology with its own programmatic brands such as TrueX, NeXt and InStadium. “The TrueX ... read more
- Contextual Advertising Gains New Relevance in Cookieless WorldAs the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextual advertising as a way to effectively reach their target audiences. Contextual advertising, which involves placing ... read more
- Digital Video Surges, Social Video Set To Overtake CTV: IAB’s KochAre you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a ... read more
- Seedtag Buys Beachfront to Harness Growth in CTV AdvertisingContextual ad platform Seedtag this week acquired sell-side ad platform Beachfront to expand its business in the growing area of connected television. Financial terms of the deal weren’t disclosed. With the acquisition, Beachfront’s technology, premium ... read more
- AI Can Drive Relevance Amid Growing Pains In Retail Media: Digitas’ Lanzi
- Apple’s Jason Brum Honored to Receive Breast Cancer Caregiver AwardAdvocates, caregivers and survivors of breast cancer were duly honored on May 2 at the second annual Women in Media & Marketing Awards Luncheon benefiting Breastcancer.org. Among the extraordinary honorees accepting an award was Jason ... read more
- Instacart Ads’ DeRobbio: Retail Media Will Unlock Consumer Insights for BrandsRetail media networks offer brands an opportunity to unlock consumer insights that were once the preserve of retailers and credit card companies. That’s according to Dave DeRobbio, Director of API & Off Platform Data Partnerships ... read more
- Criteo’s Gleason: Privacy Sandbox Disrupts Open Web CurrencyThe deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open web is traded. That is the view of ... read more
- Adobe’s Denise Colella on Returning to Work After CancerJust over six years ago, Denise Colella was having one of the best years of her life. Married, with two young children, she had run five marathons and had a great career at NBCUniversal running ... read more
- CTV’s Unsung Hero Is The Ad Server: Innovid Brings ‘Harmony’ To PlatformsIn the fast-evolving terrain of connected TV (CTV) advertising, the conversation often orbits around the latest buzzwords: interactivity, shoppable video, measurement, and optimization. Yet, according to Zvika Netter, CEO & Co-Founder of Innovid, it’s an ... read more
- Data Collaboration Takes Center Stage in the Privacy-First Era, InfoSum’s WetzelThe deprecation of cookies, the rise of retail media networks and the ever-present spectre of privacy – while they may seem like separate trends, these industry topics are converging on one, over-arching theme – data ... read more
- Outdoor Ads Are Seeing Digital Revolution: OAAA’s Anna BagerMIAMI – Billboards are gradually becoming like outdoor televisions, making digital out-of-home advertising a way to reach on-the-go consumers in a less intrusive way than mobile ads. Combining digital distribution with dynamic creative and localized ... read more
- AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben HovanessNEW YORK — Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the upfront marketplace. ... read more
- Unwavering Company Support Made the Difference for Amazon Ads’ Amy Armstrong During Breast Cancer BattleAmy Armstrong’s health journey started 12 years ago when she learned she has a very rare dominant gene related to cancer called CDH1, which links to stomach and breast cancer for women. Armstrong had been ... read more
- Programmatic Propels Streaming TV to New Heights, Says Yahoo’s Beau OrdemannMIAMI — The shift towards programmatic advertising is reshaping the streaming TV landscape, delivering scale, addressability, and simplicity in crafting complex TV strategies. With a growing proportion of streaming on-demand TV ads now powered by programmatic, ... read more
- Influencers Help Brands Meaningfully Engage with Consumers: Omnicom’s Kevin BlazaitisMIAMI – Social media apps such as Instagram and video-sharing apps such as YouTube have spawned an industry of online personalities who offer user-generated content ranging from makeup tutorials to viral dance moves to reviews ... read more
- For Chase’s Laurinda Rainey, Supporting Breastcancer.org Is PersonalFor Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not ... read more
- Retail Media Offers Relevance At Scale, Holiday Boom: Omnicom’s BakerRetail media spending is already booming, as new retailers light up ad inventory opportunities and brands clamour to get close to the point of purchase. As the holiday season approaches, some in the industry are ... read more
- Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann MontenesNEW YORK – Digital media channels such as internet search and social networks typically prioritize ad-performance metrics such as click-through rates, viewability and video completion rates. Performance metrics in the past few years have come ... read more
- Breaking Out Of The Ad Pod: TripleLift’s King Sees Programmatic Power Creative DisruptionIt used to be considered a technical tool for selling-off cheap inventory – now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, ... read more
- Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
- Shoppable Moments on TV Come With Group Effort: KERV’s Marika RoqueMIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KERV Interactive is working with media companies and ... read more
- Unleashing Programmatic Potential in the Live Streaming RevolutionMIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities. While much consumption has moved to on-demand, where programmatic and targeted ads excel, live TV remains ... read more
- Paramount’s Daly Wants To Be The Cultural Compass For MarketersMIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots. The multi-platform era of fragmentation has changed all that, and Lydia Daly is trying to ... read more
- Streaming’s Spanish Evolution: A Deep Dive into ViX and the Hispanic AudienceMIAMI — TelevisaUnivision’s streaming platform, ViX, has grown fast in the last couple of years since it’s launch – but Dan Riess is still trying to help advertisers tap into the opportunity. “We’re really happy ... read more
- Embracing Emotion: The Future of Contextual Advertising in CTVMIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad ... read more
- T-Mobile’s Andrea Zapata on the Power of Mobile DataNEW YORK – Smartphones have become digital appendages for millions of people, making mobile devices powerful tools for gathering first-party data about consumer behavior – both online and in real life. T-Mobile Advertising Solutions aims ... read more
- AI Enriches Retail Media, Especially for CTV: Michelle Weiskittel from Albertsons Media CollectiveMIAMI – Artificial intelligence has become more well known among consumers who use the technology in popular text-generation apps such as ChatGPT and in internet searches. In the realm of advertising, AI applications are found ... read more
- TransUnion’s Vision for Interoperability: The Future of Identity in AdvertisingMIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP ... read more
- TelevisaUnivision’s Riess Sees Streaming Starting With SocialMIAMI — They may have traditionally been considered different channels – but Dan Riess thinks social and streaming are colliding. In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, ... read more
- Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s WesterAre brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference. “Mobile games occupy a significant portion ... read more
- We are Inspired by Kevin & Marina Krim and Their “Choose Creativity” MovementFostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia ... read more
- Magnite’s Barrett On ClearLine’s Progress, SSP EvolutionMIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, ... read more
- Teads Expands Attention Optimization To CTV Outcomes: Neala BrownTeads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV. The company is also making attention measurement more actionable for planning, optimizing and managing campaigns. “We ... read more