- Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian SilverCANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has ... read more
- Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on AccountabilityCANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of the consumer transaction data analytics company head, that ... read more
- Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda KaziProgrammatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning. Speaking Beet.TV Editorial Director Lisa Granatstein at ... read more
- Modular, Composable Solution Needed for Retail Media Frustration: Pentaleap’s ReiffenWhat began as a gold rush is now encountering the hard realities of fragmented markets and complex execution. How can retail media maintain sustainable growth? Andreas Reiffen, CEO and co-founder, Pentaleap, believes retailers’ rush to ... read more
- CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused CommunitiesCANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness ... read more
- DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going MainstreamCANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream ... read more
- Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually DoCANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to ... read more
- Seamless Retail Media Still Out of Reach, but Innovation Is Closing Gap: Criteo’s Stephen Howard-SarinCANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company ... read more
- Albertsons’ Cannes Checkout Heralds In-Store Display Ad NetworkCANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready ... read more
- Connected Identity, Predictive AI and Push Beyond Walled Gardens are Reshaping Ad Industry: Epsilon’s Mike Ng
- Generative AI will Dramatically Reshape Ad Workflows by 2030: Google’s Darline Jean
CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at ... read more
- PayPal Brings Its ‘Transaction Graph’ to the Beach at CannesCANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the ... read more
- WPP’s Choreograph Thinks AI can Take Ads Beyond IDCANNES — In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data ... read more
- Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas InsteadCANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the ... read more
- Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic EvolutionEveryone knows the TV, tech and ad industries are replete with high-level buzzwords. What will it take to move to practical, operational concerns? For one ad-tech leader, the industry has reached a “tipping point” – ... read more
- United’s Kinective Media Sees Loyalty as a ‘Lifestyle,’ Not Just MilesCANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking ... read more
- Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave MorganCANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive ... read more
- Unilever’s Aaron Sobel: You Need ‘Exponentially More’ Creative Assets to Succeed TodayCANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobel, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been ... read more
- The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal SilosCANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that ... read more
- AI, Retail and Biddable TV on MiQ’s Beet Retreat Berkshires AgendaMiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans ... read more
- LiveRamp’s Frederick Stanichev: Privacy Is a Competitive Advantage for BrandsCANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see ... read more
- AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon LeadersCANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media ... read more
- From the Riviera to the Berkshires: Beets on a Roll
From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach – our Cannes 2025 was ... read more
- AI, First-Party Data, and Passionate Communities Are Driving the Future of Media: Future’s Matt TrottaCANNES — AI is transforming the media landscape, but for publisher Future the combination of data, editorial expertise, and passionate communities is creating new opportunities for both consumers and brands. “AI is definitely reshaping the ... read more
- PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech PartnersCANNES – PMG recently unveiled Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV at a launch party at the ... read more
- Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail DataCANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking ... read more
- To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad ImpressionsCANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the ... read more
- Quan Media’s Brian Rappaport on Out of Home: Don’t Call Call It a Comeback
- Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
- Brands Must Respect the Conversation as AI, Authenticity and Community are Key to Engagement: Reddit’s Mike RomoffCANNES – With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come ... read more
- ‘We’re at the Center of Pop Culture,’ and a Gateway to Gen Z: Fandom’s Jeremy SteinbergCANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, ... read more
- VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all GenerationsCANNES – YouTube presents a unique challenge for marketers. It’s television, radio, retail media, and creator commerce all rolled into one platform. As John Cobb, CEO and co-founder of VuePlanner, most advertisers aren’t set up ... read more
- AI, Identity and Influencers: Epsilon’s Austin Leonard on the Next Frontier for Retail MediaCANNES – Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, ... read more
- Best Buy Touts Data, New Marketplace and CNet Partnership to Lure AdvertisersCANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She ... read more
- Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz NesamoneyCANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the ... read more
- AI Needs an Anchor: Publicis’ Serrano on Connected IdentityCANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. The challenge is to connect sprawling data points to deterministic ... read more
- NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ WorldCANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposition, according to Maureen Murphy, EVP, client partnerships, ... read more
- Instacart Demands a Return on Premium Video, Just Like SearchCANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a performance-focused brand born in the ... read more
- Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
- Buzz and Substance: A Historic Cannes for Beet.TVFrom the promotion around the #WakeMeInCannes sleep mask giveaway with United Airlines, to the Beet art surrounding the Palais (video on this page) to our sunset beach party with Yahoo, Beet.TV was the subject of ... read more
- Interface Friction, Not Cost, is Holding Back Premium Video Ads: Marpipe Dan Pantelo
CANNES – The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of creative automation platform Marpipe.
Speaking ... read more
- OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha QuaglianoNEW YORK – OtterBox is stepping out from behind its rugged reputation to tell a new story about its phone-protection products – one built not just on durability, but on connection, emotion and evolution. After years ... read more
- Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is ConsolidationCANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the latest fragmented ecosystem. This is the view of Tim ... read more
- Marketers Must Balance First-Party Data with Smart Supplementation: TransUnion’s Matt Spiegel
CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth ... read more
- Walmart Connect Eyes CTV and Vizio Partnership to Drive Shoppable TV Revolution
CANNES – Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a ... read more
- Dave Morgan Is in Ukraine Building Tech and Drawing InspirationCANNES — Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years. Beet.TV sat down with him last Thursday in Cannes, the day before his trip to the ... read more
- Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKeeIn a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and superior recall. But to stay competitive with social platforms, it needs ... read more
- Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance GainCANNES — The convergence of addressability and performance in connected TV is taking a step forward as the two largest streaming platforms join forces. A new partnership between Roku and Amazon is creating what executives ... read more
- Commerce Media Needs Incrementality Metrics, Not Just ROI, Says Criteo CEOCANNES — The retail media industry needs to move beyond basic return-on-ad-spend measurements toward proving true sales incrementality if it wants to unlock its next phase of growth. That’s the message from one of the ... read more
- No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand StrategyCANNES – Artificial intelligence continues to redefine modern marketing, and digital advertising agency PMG is doubling down on its belief that the future lies in platforms, not just partnerships. That vision is taking shape in ... read more
- TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn WilliamsonCANNES – Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing funnel, said Dawn Williamson, chief revenue officer of Comcast ... read more
- Uber Advertising’s Creative Studio Aims to Deliver Fluid Ad ExperiencesCANNES — The ability to reach consumers at the precise moment they’re engaged in a specific activity is the holy grail for advertisers. For one rapidly growing commerce media platform, that moment happens millions of ... read more
- Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin WongThe mobility revolution has created more than just a convenient way to get from A to B. It’s generated vast oceans of data about consumer behavior, location, and intent – and now those signals are ... read more
- Omnicom Connects With Disney, Walmart and More for Live Commerce, DataCANNES — After TV viewing pivoted to on-demand, “live” content may be coming back — with a twist. Younger audiences are increasingly associating live experiences with social platforms and streaming rather than traditional broadcast events, ... read more
- The Year of Simplicity: Kinesso’s Owen Seeks Measurement Solution to Retail Media’s ProliferationCANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks’ varying measurement approaches create significant complexity for marketers trying to evaluate ... read more
- Index Exchange’s Cory Greenberg: Creative Standardization Will Unlock Streaming’s Real ValueThe rise of streaming is ushering in a format revolution that echoes the early days of digital advertising. But getting the most out of CTV for advertisers, media companies, and consumers is going to depend ... read more
- Roku and Amazon Join Forces to Expand Reach of Streaming Ads Across U.S. HouseholdsAmazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the ... read more
- Sir Martin Sorrell: AI, Geopolitics and Efficiency Are Reshaping Advertising’s Future
CANNES — In a wide-ranging interview during the Cannes Lions International Festival of Creativity, Sir Martin Sorrell, executive chairman of digital advertising and marketing ... read more
- Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
NEW YORK – Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and ... read more
- In Cannes, Lions Escape The Palais Walls In Search of CEOs, Record AttendanceThe world’s largest advertising festival is getting even larger, with record attendance, partnerships, and award entries marking a significant evolution in how the event engages with the French Riviera city that hosts it. No longer ... read more
- Digitas’ John Kahn on the Future of Trust, Tech and Retail Media: ‘It Starts with Brand Truth’
- United’s Nunn: In-Flight Commerce Is Taking Off, Fueled by Data and ConnectivityThe battle for consumer attention is increasingly being waged in unconventional spaces, and for one major airline, the sky itself presents a fertile ground for media and commerce innovation. A year after launching its media ... read more
- TelevisaUnivision Deepens United Airlines Partnership as Domestic Travel Forecast Takes OffDomestic U.S. travel is set to outpace international tourism as economic headwinds continue to impact global mobility patterns. That shift is creating a significant opportunity in the U.S. Hispanic market, where travelers are showing outsized ... read more
- Infillion’s Jeremy Woodlee: Retail Media Networks Are Entering Their Second EraRetail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end ... read more
- Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the FunnelAn inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating ... read more
- The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy GrailThe upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something ... read more
- Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol-Marino
NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed ... read more
- Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are ... read more
- Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More CrowdedThe age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making ... read more
- Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ SeasonThis spring has been one of the roughest on allergy sufferers. But for fans of the Netflix hit series Bridgerton, “Polin season” and “pollen season” was the right marketing treatment supplied by Haleon, the global ... read more
- Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
NEW YORK – Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She ... read more
- Advertisers Must Swap Sledgehammers for Scalpels: Index Exchange’s Zovighian on AI AdsThe advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according ... read more
- The Trade Desk’s Jeff Daniel: Is it Time to Redefine Programmatic?In promoting its concept of the open internet’s benefits for advertisers, publishers, and consumers against perceptions of “walled gardens,” The Trade Desk is all about positioning itself as a challenger of programmatic’s traditional boundaries. Lately, ... read more
- Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and VolumeOne of the time-honored traditions of the 50-year-old TV upfronts has been to declare them dead. And yet, every year, the same star-studded spectacles return, along with networks and media buyers eager to lock in ... read more
- AI and Deep Learning are Transforming Marketing, But Human Strategy Still Matters: Mediahub’s Salom BerlinMIAMI – Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic ... read more
- NewFronts 2025 Showcased FAST, Shoppable TV and Data Innovation: Samsung Ads’ Michael Scott
At this year’s NewFronts, Samsung Ads made a bold statement about the future of television advertising: it’s free, shoppable, data-fueled — and it’s redefining performance marketing.
Michael Scott, vice president and ... read more
- Adelaide CEO Marc Guldimann: ‘It’s 2025. Why are We Still Talking About Viewability?’In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it’s been widely established that ... read more
- Kinective Media by United Airlines Returns to Cannes With Bold Vision for Travel-Driven AdvertisingKinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how ... read more
- PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of FragmentationConnected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering ... read more
- Cognitiv CEO: Deep Learning, Not Hype, Will Define the Future of Advertising AIMIAMI – A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is ... read more
- Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
- Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
- ReachTV’s Lynnwood Bibbens: Live Sports Now Accounts for Majority of Airport Networks’ ProgrammingNEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in ... read more
- Sargento Embraces Deep Learning to Drive Innovation, Target Gen Z and Boost Brand EquityMIAMI – Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep ... read more
- IAB’s Chris Bruderle: Digital Video Will Capture Nearly 60% of TV and Video Ad Spend in 2025NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets ... read more
- The State of Data: IAB Sees Most Marketers Fully Adopting AI by 2026The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative ... read more
- Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’MIAMI – Building an in-house media operation isn’t anything special anymore. But when a major pharmaceutical company boasts of such an enterprise within its walls, it’s always worth paying more than a little attention. After ... read more
- Kinesso’s Donovan: Travel Commerce Takes Flight With Personalized DataWe all know retail media is soaring – but, with an airline propelling the trend, now it’s really taking off. United Airlines by Kinective Media aims to help brands reach consumers at key moments throughout ... read more
- Social Video Surpasses Linear TV Ad Spend for First Time: Spark Foundry’s Kelly ChiricottiNEW YORK – Social video ad spending has overtaken linear television for the first time in 2025, marking a “seismic shift” in the media landscape, said ... read more
- AI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art BinderMIAMI – Artificial intelligence and deep learning are unlocking a new era of precision in media planning, eliminating guesswork and enabling advertisers to tailor strategies with ... read more
- Cadent Positioned as a Crystal Ball for Ad Outcomes, Says President Doug RozenThe fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As the industry’s annual Upfronts and NewFronts media pitch seasons ... read more
- Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next. But some agencies do ... read more
- Staying Ahead of the Puck: IAS Sees AI as ‘Lifeblood’, Plays CTV ‘Long Game’Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, ... read more
- Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
- Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much At The NewFronts and Upfronts TalksIs there anything getting more attention than attention metrics in conversations among advertisers, agencies, and media companies during the ongoing NewFronts/Upfronts season? For Neala Brown, SVP for Strategy & Operations at Teads, its about time. ... read more
- Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel SaysThese days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities ... read more
- Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big MomentWhile some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to ... read more
- Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and InnovationThe ability to accurately measure and understand cross-media advertising performance has become increasingly critical as consumers spread their attention across a fragmented media landscape. That’s why some like how independent measurement partners offer brands the ... read more
- From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing MarketThe digital advertising world is moving fast. For one digital media measurement firm, evolution means expanding its scope beyond simply ensuring media quality. That’s why it is moving into the realm of campaign performance. Fueled ... read more
- Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media PerformanceMIAMI – The age of siloed marketing metrics and passive brand storytelling is over, according to Jeff Greenspoon, chief global client officer at advertising and marketing agency Dentsu. In a sweeping vision of the industry’s future, ... read more