- Wavemaker’s Baggsen: Gaming Is Now the ‘Dominant Cultural Force’Once confined to basements and bedrooms, video gaming has exploded into the cultural and commercial mainstream, shedding its niche hobby status to become a central pillar of modern entertainment. That influence now stretches far beyond ... read more
- Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and ControlGiven the fragmented TV landscape, there’s not much viewers as a whole want from networks and the pay television subscriptions. Well, there are two things; viewers expect immediate access to content while maintaining flexibility in ... read more
- TripleLift CEO Dave Helmreich on Creative Innovation, Publisher Value and New Era of Ad PerformanceMIAMI – TripleLift, the programmatic ad platform best known for its native advertising roots, is doubling down on what Chief Executive Dave Helmreich calls the “last mile of performance:” creative. In a wide-ranging interview, Helmreich ... read more
- Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a ContradictionMiami—Finding the right balance between marketing experimentation and data integrity is the crucial test for brands right now, according to Eddie Gonzalez, chief strategy officer at Razorfish. “At Razorfish, we think it’s important to have ... read more
- McKinsey’s D’Angelo: Balance Ad Precision with PracticalityThe vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for ... read more
- Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next FrontierArtificial intelligence isn’t fundamentally rewriting media strategies just yet, but it is certainly speeding things up. AI is boosting existing goals like personalization, accelerating the customer journey through the marketing funnel, and enabling these efforts ... read more
- Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s FutureMIAMI – As advertisers search for more measurable returns in an increasingly volatile economic landscape, Taboola CEO Adam Singolda believes the digital ad industry is at a pivotal inflection point—one defined by the convergence of ... read more
- Zero Code’s Dario Raciti: How Gaming Became the New Mass MediaAs gaming solidifies its place as a dominant force in global entertainment, brands are racing to understand how to integrate authentically into this rapidly evolving space. Dario Raciti, managing director at Omnicom’s Zero Code, says ... read more
- CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’MIAMI – As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s ... read more
- Rebranding of Streaming Arm as SpringServe Marks New Era in Adtech: Magnite’s Sean BuckleyMIAMI – Magnite recently unified its streaming operations under a single banner, rebranding its streaming business to operate fully as SpringServe, a major strategic shift aimed at redefining how streaming media is monetized and how ... read more
- IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’The upcoming IAB NewFronts will serve as more than just a marketplace for content deals, instead offering a window into an industry undergoing profound changes driven by technology and shifting consumer behaviors. “I’m so excited ... read more
- Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency QuestFragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn’t erode value through excessive costs. That’s the assessment of one ad-tech ... read more
- PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as FutureMIAMI – PayPal is positioning itself as a new heavyweight in the digital advertising space, unveiling a bold vision for its ads business centered on what it calls the “transaction graph”—a data-driven foundation built on ... read more
- The 10-Minute Marketing Plan: For Horizon’s Koenigsberg, ‘Blu’ Is the Color of AI
- NBCUniversal’s James Kreckler on Redefining Live-Event Ads With Content, Tech and Peacock’s PodsSAN JUAN, PR – NBCUniversal is doubling down on its integrated approach to live event advertising, and according to James Kreckler, senior vice president of digital media sales at the media company, it all starts ... read more
- Activision Blizzard Media’s Claire Nance: Players are Cross-Platform — Brands Should be TooGamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media. Nance wants brands to be aware ... read more
- Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee MajmudarThe convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences. With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, ... read more
- Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad GrowthFor many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that’s due to the vast differences between it and more traditional media. But ... read more
- TV’s Transparency Challenge: Is the Black Box Opening?The “black box” that has long shrouded connected TV advertising is finally cracking open, according to one of the industry’s technology providers. As advertisers increasingly seek clarity on where their ads appear and the quality ... read more
- Telly TV Sees Dual-Screen Future for TV Advertising: Seho LeeSAN JUAN, PR – Who said a television had to have just one screen? While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported ... read more
- Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming LandscapeOnce seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming ... read more
- Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the TableA landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast ... read more
- Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and BrandingSAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand ... read more
- Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer HessAs the scramble for television advertising dollars continues to heat up, many still think that premium content is the key to attracting both viewers and advertisers. But, while content may be king, the signals that ... read more
- Horizon Media’s Nav Singh on AI, CTV and the Future of Programmatic: ‘The World Is Our Oyster’
- CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director NyurenbergThe connected TV (CTV) advertising space is at a critical juncture, with performance advertisers demanding greater visibility into their investments. According to David Nyurenberg, director, video product development and innovation, Rain the Growth Agency, transparency ... read more
- CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s ReynoldsSAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives ... read more
- Digital Sports and Live Events are Redefining Advertising Access: Dentsu’s Jessie SchwartzfarbSAN JUAN, PR – In a rapidly shifting media landscape, the rise of digital video consumption is not just a trend — it’s reshaping the very core ... read more
- Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising FrontierThe good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transformed gaming from a niche hobby into a mainstream cultural force. ... read more
- Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targetingSAN JUAN, PR — The traditional divide between national and local marketing strategies is outdated and ineffective in today’s complex media landscape, according to Diana Bernstein, Managing Partner, Partnerships at Havas Media Network. “What we’ve ... read more
- Philo’s Turner: Transparent Supply Path Demands Two-Way StreetThe push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying ... read more
- Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space. As ... read more
- Plex Takes Aim to Tackle, and Work With, Content’s Discovery DilemmaSo many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that’s both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in ... read more
- Personalization, Retargeting Key to Albertsons’ CTV ApproachSAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply ... read more
- Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian WieserIn a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad ... read more
- Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry FalloutNew U.S. tariffs could trigger a wave of economic disruption and stall the advertising technology sector’s recovery, warns Terence Kawaja, founder and chief executive of investment bank LUMA Partners. The Trump administration’s announced tariffs and ... read more
- EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to MeasurementSAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client ... read more
- Transaction Data Provides Key Insights Into Consumer Behavior for Brands: Chase Media’s Lauren Griewski
SAN JUAN, PR – Chase Media Solutions is making waves across the retail media landscape, with a mission to create unmatched value for both customers and merchant partners. With a broad reach that ... read more
- FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy ArgyriouSAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. “Some ... read more
- Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl StrumIn a fast-changing streaming landscape, advertisers can’t any longer rely solely on traditional targeting methods. That’s the message from Carl Strum, director of video futures at Interpublic Group’s Initiative, who is urging marketers to adopt ... read more
- Skydeo Aims to Connect Ad Targeting Across Social, Mobile, CTV: Mike Ford
- Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s HazanAd execs are coming to believe the infrastructure of the internet itself must be optimized to handle the “hyper scale” demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These ... read more
- Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV BuysConnected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen ... read more
- Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel ApproachSAN JUAN, PR – The migration of content consumption from the open web to connected TV is opening up what one ad-tech executive calls “white space” for advertising strategies. By understanding consumers’ interests across platforms, ... read more
- How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu TrivediSAN JUAN, PR -The most effective marketing strategies begin with brand-building rather than channel selection, according to Ritu Trivedi, client president at WPP Group’s Mindshare. It makes sense that brands’ natural “channel-agnosticism” is even more ... read more
- Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika LobergSAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the ... read more
- FreeWheel Turns to Pods to Solve Programmatic TV’s Live ChallengeThe rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges that require both technical solutions and human collaboration. With major sporting events ... read more
- Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s FriedmanConnected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires ... read more
- Contextual Alignment and Mindset Marketing Underpin Brand Safety: GumGum’s Kerel Cooper
SAN JUAN, PR – In an increasingly complex digital landscape, brand safety has become more than just a buzzword—it’s a necessity. But according to Kerel Cooper, CMO at contextual advertising platform GumGum, the ... read more
- Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media ConvergeThe traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one ... read more
- CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario DiezThe connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other ... read more
- Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands ... read more
- For Live TV, Programmatic Needs Predictability: IAB Tech Lab ExecAs digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad breaks and viewership can be accurately anticipated, live events are subject to ... read more
- Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg SherrillSan Juan, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging ... read more
- Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan SteuerSan Juan, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according ... read more
- Big Beet.TV Plans for Cannes Lions 2025We will be back to Cannes in a big way, producing four days of unique content sessions and taping scores of informative video segments. Down La Croisette, we will have an exhibition of Beet Art ... read more
- To Capitalize on Search Trends, Just Turn to TikTok: Tim NatividadSan Juan, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The ... read more
- Partnership with MrBeast Drives Unprecedented Growth: MoneyLion’s Tim BinderIn a bold move to expand its digital reach, MoneyLion, the consumer finance platform, partnered with globally renowned content creator MrBeast to connect with a highly engaged online audience. The collaboration aimed to tap into ... read more
- Roku’s Programmatic Evolution: From Manual Stitching to Real-Time BiddingThe programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once ... read more
- CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
The measurement of outcomes in the connected TV (CTV) space is rapidly evolving, presenting new opportunities and challenges for advertisers. The key to effective measurement lies in aligning strategies with campaign objectives ... read more
- AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
SAN JUAN, PR – The rapid rise of artificial intelligence is transforming industries at an unprecedented pace, and advertising isn’t any exception. At the Beet Retreat San Juan, Anna Spanfeller, vice president ... read more
- With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-ServingThe combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company’s new era. After Flashtalking owner Mediaocean completed the ... read more
- For Upfronts, Streaming Strategies Converge on Multi-Screen, CurationStreaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming supply. Now buyers are seeking signals from publishers ... read more
- Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori GoodeSAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, ... read more
- Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean FitzpatrickSAN JUAN, PR – In an effort to streamline media buying and enhance transparency, IPG Mediabrands is refining its approach to supply path optimization (SPO), or the process of finding the shortest and most effective ... read more
- TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie ClarkSAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities ... read more
- Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian GarbaccioSAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes. Speaking to David Kaplan following a panel appearance at February’s ... read more
- CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat ... read more
- The AI-Powered Shift from Demographics to Dynamic PersonasSAN JUAN, PR – The era of artificial intelligence is finally reaching its “rubber meets the road” moment in advertising, with the way marketers think about audiences, targeting, and reaching people undergoing a profound transformation, ... read more
- Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands NegotiatorThe traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV dollars flow into the digital realm, negotiations are ... read more
- Data-Driven Strategies are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as ... read more
- Simplication and Integration are Key Retail Media Themes for 2025: Kinesso’s Amie Owen
- Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s BakerSAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to ... read more
- Live TV Is Back, But it’s Going to Need ‘Hyperscale’ InfrastructureSAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand – but now many in the industry are ... read more
- Retail Media Networks Must Reduce Friction for CTV Commerce: super{set}’s Jon Suarez-DavisThe long-held dream of “interactive TV” shopping has come to pass – but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected ... read more
- Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss SaysThe rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are ... read more
- Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path OptimizationThe upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and ... read more
- Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s David Oliveira
SAN JUAN, PR – In an increasingly complex media landscape, data provider TransUnion is focused on bringing “clarity to chaos,” David Oliveira, senior vice president of media vertical relationships at the company, ... read more
- Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa GiacosaLAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including ... read more
- Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s MillerFor some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and ... read more
- Premium Video Drives Big Spikes in Google Search, VAB CEO SaysSAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows ... read more
- Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global ProblemSAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. ... read more
- Digitas’ Faraci: AI Measurement Still in Beta but Evolving FastWith the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity – but it’s too soon to get out on the road. In ... read more
- Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the TableAs marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. It’s the sort of offering that TV, once upon a time, could ... read more
- CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s EtzioniAs the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers ... read more
- TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
The perception of television as a performance-driven medium has gained significant momentum over the past 12 to 24 months, reshaping the way advertisers approach TV investments. This shift is being driven by necessity. ... read more
- Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron SobolConnected television has undergone significant transformation in the past couple of years, with evolving capabilities and offerings that continue to reshape the digital advertising landscape. As the medium matures, industry leaders see vast potential in ... read more
- Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving TargetPersonalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your ... read more
- Creators Play Vital Role in Modern Marketing: Carat USA’s Kerry Doyle
In an era of ad fatigue and media saturation, content creators have become essential to modern marketing strategies, offering authenticity and deep audience connections.
“Creators are absolutely critical in the modern ... read more
- BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart EnablementThirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming ... read more
- Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney FishmanMainstream news is losing audiences as consumers question its validity and find alternative sources of facts, which have the same potential to mislead or reinforce misconceptions. Amid this cacophony, reliable information becomes more valuable. “Consumers ... read more
- Mindset Graph Helps Brands Target CTV Audiences at Key Moments: GumGum’s Phil SchraederPALM SPRINGS, Calif. – Marketers and media buyers want media environments that make audiences receptive to advertising, and contextual intelligence platform GumGum seeks to help them. Its mindset graph was built with a consumer-first framework. ... read more
- Creators Offer Deeper Audience Connections than Influencers: Spotter’s PathakSomewhere along the line, in the last five years, “influencer marketing” morphed into “creator partnerships”. In bald terms, that’s the difference between heavy-handed branding and letting creators drive their content. For marketers looking to tap ... read more
- Cognitiv’s Danetz on the Value of Networking in San JuanIt may be a digital world – but executives still look forward to meeting in person to debate the latest industry developments. That’s what they will be doing at Beet Retreat San Juan, Beet.TV’s executive ... read more
- OMD’s Irving: Tech Partners Streamline Cross-Platform ExecutionAd agencies may be more tech-savvy than they used to be – but they still lean on a lot of support from pure-play software partners to simplify and streamline their cross-platform campaigns. By utilizing holistic ... read more
- Programmatic CTV and AI’s Media Insights Will Be Key Topics at Beet Retreat San Juan: Index Exchange’s Andrew CasaleStreaming video has overtaken traditional linear television among a variety of metrics including viewership time. Advertisers are following these audiences, but additional work is needed to transform the automated buying and selling of commercials on ... read more
- Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael PinerConsumers are dividing their viewing time among a growing variety of devices that include everything from smart TVs to mobile phones to wearables. This more complex environment has pushed brands and media buyers to devise ... read more
- Let’s Help the Children of Puerto Rico During This Time of UncertaintyFor over fifty years, the Boys & Girls Clubs of Puerto Rico has provided recreational, educational, cultural, and life-skills services to Puerto Rican youths. Recently, it has expanded its services to include prenatal care and ... read more
- A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025With just a week to go, thoughts in the digital media and advertising ecosystem are turning to Beet Retreat San Juan 2025, Beet.TV’s executive retreat for industry leaders. Famously started by Beet.TV founder, CEO Andy ... read more
- Retail Media Networks Need to Activate Data at Scale, Says Index Exchange ExecRetail media networks (RMNs) are changing advertising offering a new way to reach shoppers and measure campaign performance. For media owners, they promise a powerful new revenue stream, if only they can manage the complexity ... read more