Advertising Perspectives

Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to ... read more

The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, ... read more

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic ... read more

Best Buy Ads hosted its first ever upfront-style event this week. Although it was livestreamed and there were no splashy performances from Lizzo or Snoop Dogg (both of which performed at Amazon’s upfront and NBCUniversal’s ... read more

TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers.  What’s emerging is a likely scenario where a new, domestically-owned version of the app runs on a licensed copy ... read more

During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 ... read more

As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has ... read more

This week’s Media Briefing recaps what publishers had to say about Google’s changes to its search experience and results page — and its impact on their referral traffic and their relationship with the tech giant ... read more

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness. ... read more

Elliott Hill needs a good holiday. The CEO of Nike promised shareholders and analysts in June that his company had now borne the worst side effects of his turnaround treatment. “We believe full recovery will ... read more

Bloomberg Media has yet to sign a content licensing deal with any AI company. And the business news publisher’s CEO Karen Saltser explained why on stage at the Digiday Publishing Summit in Miami, Florida, on ... read more

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to ... read more

A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption. The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed ... read more

The AI era is coming for publishers, whether they’re ready for it or not. People Inc. — formerly known as Dotdash Meredith — is preparing for all the changes that come with AI’s impact on search ... read more

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market. FAST focus Paramount+WBD, YouTube’s swappable sponsorships, Netflix’s originals window and more FAST focus Honestly, I’ve always ... read more

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch ... read more

AI agents are putting headless browsing back in the spotlight.  Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. ... read more

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands ... read more

This story was originally published on Modern Retail. Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, ... read more

Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between its demand-side platform and SiriusXM.  Earlier ... read more

First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week.  After the widespread disappointment of the earlier ruling in the parallel search trial, Digiday wants ... read more

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New ... read more

Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers ... read more

Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% revenue boost this year. The deal, brokered by parent company Warner Bros. ... read more

S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model isn’t evolving ... read more

We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into greenbacks. And in a year when many businesses are dealing with thinner margins as a ... read more

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across ... read more

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools ... read more

Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of ... read more

As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord ... read more

The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable ... read more

Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relationships with partners.  It’s ... read more

After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media ... read more

Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story.  Marketers are holding their bets. Few want to commit too much, too early — especially ... read more

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a ... read more

The article was first published by Digiday sibling WorkLife. The DEI landscape has undergone a mind-blowingly radical shift in recent months, forcing organizations to navigate new legal realities while trying to maintain their commitment to ... read more

This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the market. That presents a ... read more

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side ... read more

This story was first published by Digiday sibling Modern Retail. In recent weeks, Sam’s Club members may have noticed a change to shopping online with the warehouse club retailer. As of the week of Sept. ... read more

The story was first published by Digiday sibling Modern Retail. In late August, Chris Rose, a Brisbane-based leather crafter, learned that he could no longer use Australia Post to send products like wallets and card ... read more

Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These ... read more

Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research by Amazon Ads. This fragmentation creates friction, especially for advertisers with a regional ... read more

The streaming wars may be far from over but Netflix and Amazon are already finding common ground in advertising. Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying ... read more

The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what ... read more

The FIFA World Cup is nine full months away. With teams still competing to qualify and an entire domestic season still to play out, the tournament’s cast of characters remains up in the air. But ... read more

Digital media execs are grappling with all the changes spurred by the growth of AI products and platforms, from shifting search and content strategies to evaluating AI licensing deals for revenue opportunities. AI will be ... read more

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators. Streaming’s aggregation era in graphic detail ... read more

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating ... read more

Related Insights Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling  Read More September 2025 may prove to ... read more

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event. Back in ... read more

Subscribe: Apple Podcasts • Spotify With the rise of AI, more people are starting their online search via AI-powered chatbots like Perplexity, OpenAI’s ChatGPT and of course, Google’s Gemini. That shift in online search ... read more

There’s rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent. A new administration in Washington, rising competition, regulatory pressure and economic uncertainty have all collided to ... read more

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, roughly 2,000 Roblox creators and ... read more

This story was first published by Digiday sibling, Glossy. Fashion media is in a time of transformation. Vogue has a new editor, editorial-forward retailers are seeking bankruptcy protection, print fashion publications are falling off and digital platforms ... read more

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the immediate is centered around a new subscription ... read more

No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that have rounded ... read more

Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy are some of the biggest storylines occupying the marketing foreground right now. In ... read more

As more creators sign CTV licensing deals, they are using their newfound television presence as a bargaining chip in negotiations with potential advertisers. In recent months, CTV channel operators from Samsung TV Plus to Tubi ... read more

This story was first published by Digiday sibling Glossy American Eagle has become the loudest voice in the denim wars. The brand’s high-profile campaigns with Sydney Sweeney and Travis Kelce have drawn 40 billion impressions, ... read more

For better or worse, Snap had a rough ride during its second quarter earnings last month. But creators seem to be where the platform still sees a glimmer of hope. “We are seeing that more ... read more

Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media ... read more

Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past year — with ... read more

Related Insights Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling  Read More Earlier this week, Judge Amit ... read more

This story was first published by Digiday sibling, Glossy. You may soon see more of Vegamour on your LinkedIn feed — but not because the hair-care brand is going on a hiring spree. Instead, Vegamour is ... read more

This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. ... read more

Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the  embattled DSP provider’s worries — and had media buyers calculating the pros and cons for their clients. The retailer ... read more

This story was first published by Digiday sibling Modern Retail. As the summer comes to a close, hot-button issues like tariffs, manufacturing and pricing are continuing to dominate conversations at fashion brands. After the chaos ... read more

This story was originally published by sister site, Modern Retail. Back in the spring, “Made in USA” became one of Amazon’s hottest search terms. Anxiety around tariff-induced price hikes had shoppers punching in patriotic queries, ... read more

Being a creator is cheap — until it isn’t. The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and ... read more

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a ... read more

Related Insights Google on Trial Google won’t have to sell Chrome, after ruling in search antitrust trial Read More “Even when they lose, they win.”  That summarizes the ... read more

Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. It’s no secret that brands are hot for creators in 2025. Overall marketing spend on the ... read more

This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. The summer TV turned back the clock NFL flags Nielsen ... read more

This story was first published by Digiday sibling Glossy. The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender ... read more

With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas ... read more

Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been prohibited in a landmark ruling in its ... read more

The role of Transaction ID (TID) in programmatic advertising has become one of the most contentious topics in recent weeks, as buyers, sellers and technology intermediaries debate its implications for transparency, control and revenue.  The ... read more

Subscribe: Apple Podcasts • Spotify There’s no such thing as a summer slowdown. While members of the media and marketing industries may have tried to take a break from the daily grind, the news ... read more

Digiday gathered a group of ad-supported publishing execs for a virtual town hall session on Aug. 22 to discuss top-of-mind issues as we head deeper into the latter half of the year. On top of ... read more

Fortnite’s creators and creator studios are increasingly at odds over how to properly advertise on the platform. Metaverse marketing is heating up in 2025, and brands’ activity in Fortnite is no exception. Advertisers’ spending on ... read more

Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts. There are countless indicators that ... read more

As if there wasn’t enough consolidation in agency land — and the marketplace confusion that comes with it — this week is going to be another game-changer as Cindy Rose officially takes over running WPP ... read more

In a “Ask Our Editors” Digiday virtual event last Thursday, Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared what his team is focused on amid the threat of “Google zero,” or ... read more

Labor Day means a welcome 24-hour pause for Madison Avenue. Even though the holiday isn’t a fixture across the pond, it’s one of the quieter working Mondays on Britain’s calendar. But for Cindy Rose, it’s ... read more

The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt ... read more

This story was originally published on sister site, Modern Retail. When President Donald Trump’s sweeping tariffs were announced earlier this year, retail executives predicted that thrifting and secondhand shopping companies would be unexpected winners. Now, ... read more

The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers. Back in ... read more

As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and agency changes — not only has there not been a dull moment since ... read more

This story was originally published by sister site, Modern Retail. Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail ... read more

This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the strategies employed, the challenges encountered — plans to overcome them — and what’s ... read more

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This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms ... read more

Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published last week, which estimated that 95% of organizations that tried to implement generative ... read more

For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually involved somehow. Now ... read more

Substack’s bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators who moved their operations over to Substack from other platforms ... read more

In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry.  For years, SSPs were cast as the ... read more

It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media network offering ... read more

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined MLB’s new ... read more

Gabriella Gomez is all-in on TikTok Live. Gomez, a former marketer for brands such as K-Swiss and Beats By Dre, quit her job to become a full-time content creator in 2022. Since then, she’s built ... read more

This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully ... read more