- Hyve Group buys the Possible conference, and will add a meeting element to it in the futureWith only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company. It’s only the latest in a flurry of ... read more
- Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest change, alongside the introduction of streaming platforms and programmatic ad buying around the ... read more
- AI Briefing: How political startups are helping small political campaigns scale content and ads with AIWith about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right ... read more
- Publicis intends to acquire Influential as it expands influencer marketing offeringsPublicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The deal is expected to close in late August — financial terms were not ... read more
- Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendanceAs gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con. The United States’ largest annual culture convention is going down this weekend, ... read more
- Why Esports World Cup sponsors aren’t in it for the viewershipThree weeks into the inaugural Esports World Cup, which wraps up on August 25, the jury is out on whether the event is living up to the hype thus far. Despite the uncertainty, sponsors such ... read more
- Where Kamala Harris and Donald Trump stand on big tech issuesWhen it comes to big tech, the next U.S. president is going to have a tough job reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free ... read more
- Why DSP technology isn’t the future of TV advertisingPhilip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the ... read more
- Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth the effort. But Google’s announcement on Monday to reverse its plans to fully ... read more
- Nexxen adds CTV tools to tap into political ad market growthAs ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will help them win over candidates’ wallets up and down the 2024 ballot. The ... read more
- Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parentsAt this year’s Olympic Games, one advertiser is pushing brand sponsorships into previously unclaimed territory: The human heart. Figs, a U.S. apparel brand that provides scrubs to medical personnel, will be the first brand sponsor ... read more
- As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’As influencer marketing continues to grow up, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes double or trouble the rates they charged back in 2021, ... read more
- Brandtech Group accelerates AI experimentation through a creator residency programThe Brandtech Group is creating an influencer marketing residency program to continue expanding its generative AI projects. This comes as Brandtech continues to acquire and invest in various companies to expand its business in content, ... read more
- Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishersPublishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement on Monday that the tech behemoth would not be removing third-party cookies completely from its Chrome browser after all. In fact, 11 publishing execs told ... read more
- Google’s privacy shift on third-party cookies sparks concerns of Apple-like controlAmong the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it ... read more
- Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
- Future of TV Briefing: A look at Netflix’s streaming bundle playbookThis week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service. The streaming bundle playbook Netflix moves up the TV watch time ranks Netflix loses Naylor, ... read more
- Why gaming venture capital funding is down in Q2 2024After a strong start to the year, venture capitalists’ interest in gaming and esports appears to have flagged in the second quarter of 2024. The past year has been a challenging period for the gaming ... read more
- Ad world is relieved but skeptical about Google’s decision to keep cookies in ChromeGoogle has just announced that it won’t get rid of third-party cookies in Chrome. Ad executives are left wondering if they can finally stop stocking up on antacids. The pivot, revealed yesterday, caught many by ... read more
- New entrants make media mix modeling faster and more accessibleIn the never-ending quest to answer the famous Wanamaker question — I know half my advertising is working, I just don’t know which half — media mix modeling was hailed for years as a possible ... read more
- Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad marketThe political advertising ripple effects of Sunday’s presidential race shakeup are already being felt. With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National Convention ... read more
- GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businessesSubscribe: Apple Podcasts • Stitcher • Spotify GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and ... read more
- Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challengesThe Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. ... read more
- After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in ChromeAfter much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally ... read more
- How advertisers are moving from cookies to a multi-ID landscapePatrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the cookie. Yet the cookie’s days are waning. Even though Google has delayed ... read more
- Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overallA quick look at the state of video viewing in the U.S. shows that streaming continues to be the place that’s attracting more viewers week after week. In June, for example, streamers attracted more than ... read more
- The Guardian moves closer to being a reader-supported business as it launches new cooking appThe Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast. “We’re in a transition of our revenue ... read more
- Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governanceConsent management platforms at Immediate aren’t just about ticking boxes for data laws. They’re the compass steering strategic partnerships: helping decide who stays and who gets the boot among ad tech partners dropping cookies on ... read more
- Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketersInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to ... read more
- Teads’ M&A rumors are firming up with a deal to merge with OutbrainThe sale of ad tech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed amount. The move comes after weeks of speculation, with initial reports of Teads ... read more
- Manchester City uses Fortnite to expand its global audienceManchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first Premier League team to launch its own experience inside ... read more
- AI Briefing: Why eBay is adding more AI advertising tools for sellers
- Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertaintyAmid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments ... read more
- How Revolut’s creator strategy is benefitting from YouTube’s long-form swingMarketers are paying close attention to YouTube’s recent lurch to long-form. In the case of Revolut, a U.K. based challenger bank, that’s playing into its focus on creators that base themselves on the Google-owned platform. ... read more
- How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024Two years into its push into esports, Chipotle has become the unofficial official brand sponsor of the fighting game community. At this weekend’s Evolution Championship Series, for which the brand is a title sponsor, Chipotle’s ... read more
- Brian Lesser returns to GroupM with an expected focus on advancing techThe latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, ... read more
- Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bagProgrammatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in 2023, but the programmatic market was a bit more of a mixed bag. ... read more
- Mod Op makes its largest agency acquisition as it expands AI, creative servicesIndependent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings. Adding Evans Hunt’s more than ... read more
- Advertisers don’t seem too tempted by Meta putting ads on ThreadsMeta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for Threads. The reception has been tepid, to say the least. Sure there’s interest in the platform, just as ... read more
- Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first dayThe article was first published by Digiday sibling ModernRetail Prime Day, Amazon’s biggest sales event of the year, kicked off Tuesday as deal-hungry shoppers flocked to deals on low-cost goods rather than splurges on big-ticket ... read more
- How partnerships between athletes and brands are beginning to resemble influencer dealsAs influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. ... read more
- ‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal termsA May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech. ... read more
- Future of TV Briefing: How talent managers see creators’ professionalism levels increasingThis week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams. The economy of being a creator Why longer videos are becoming more commonplace on ... read more
- Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performanceIt’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of Privacy Sandbox in earnest. And recent studies evaluating the Privacy Sandbox’s performance from ad ... read more
- CMO Strategies: A guide to display ads — benefits, obstacles and trendsThis is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. ... read more
- Platforms struggle with misinformation and exploitation amid Trump assassination attemptThe assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident ... read more
- ‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano saysSubscribe: Apple Podcasts • Stitcher • Spotify Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ ... read more
- Clients want agencies to deliver industry expertise, agility and empathy, new research findsClient expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. ... read more
- Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right nowWhen it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that ... read more
- Why angel investor Matthew Ball still believes in the metaverseMatthew Ball is a metaverse OG. The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark ... read more
- Ad execs sound the alarm over Google’s risky Privacy Sandbox termsAdd contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving ... read more
- Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencerThe rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at the same time tend to use social media to post how they’ve done ... read more
- Media Buying Briefing: Retail media has become a full-funnel play for media agenciesThe sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can ... read more
- ‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairnessThe future of the generative AI hype cycle is up in the air, especially after a report from Goldman Sachs questioning the actual value of AI tools. Still, these tools and platforms, whether they’re built ... read more
- Why longer videos are becoming more commonplace on YouTubeShort-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to ... read more
- AI Briefing: Senators propose new regulations for privacy, transparency and copyright protectionsThe U.S. Senate Commerce Committee on Thursday held a hearing to address a range of concerns about the intersection of AI and privacy. While some lawmakers expressed concern about AI accelerating risks – such as ... read more
- Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets Cryptocurrency brands have begun to slowly increase their marketing activity in recent months. But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out ... read more
- Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch upThis article was first published by Digiday sibling WorkLife and is part of a series that looks at specific ways HR professionals can leverage generative AI. More from the series → Every day new tech vendors ... read more
- Companies seem determined to make everything a retail media network. How did we get here?It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. It looks to be a growing trend this year, proven by the growth of the ... read more
- The era of the in-depth brand and gaming creator partnership has arrivedAs brands grow more comfortable in the gaming space, they’re handing the reins over to creators for longer and deeper sponsorships that are inherently integrated with their content and communities. Brands’ romance with gaming influencers ... read more
- Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEOInfluencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned. Harrington most recently ... read more
- Amazon adds tools for scaling generative AI applications — and improving accuracy issuesAmazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate. Amazon Web Services yesterday used its AWS Summit New York event to announce new ... read more
- Teads is exploring sale options as M&A in ad tech heats upTeads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets. Such discussions have ... read more
- Media Briefing: Publishers reflect on ad revenue midway through 2024 Green shoots and weeds The days are longer and hotter in the summer months, but they’re also brighter — and so are publishers’ outlooks for the ad market in 2024. At least compared to this ... read more
- LinkedIn is officially rolling out its own AI-campaign toolLinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. A spokesperson for the professional ... read more
- Q&A: How advertisers are optimizing CTV ad spend and measuring successIn a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. However, a lack of industry standardization, frequency capping issues, low-quality placements and ... read more
- From Killabears to the Stanley Cup Playoffs, how AR drove deep audience engagementMatt Maher, founder, M7 Innovations Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across various industries. Continue reading this article on digiday.com. Sign up for Digiday ... read more
- Why media agencies are developing finance-based marketing and business intelligence expertiseWith greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and ... read more
- Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potentialInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with ... read more
- Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiencesFortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded ... read more
- Privacy’s impact on publishers: Assessing the head of consent roleNews U.K. just closed applications for its head of consent role. If you missed out, no need to worry — chances are, similar opportunities will come up again in the future. After all, consent is ... read more
- Future of TV Briefing: How creators are setting themselves up for the career long haulThis week’s Future of TV Briefing looks at how creators are preparing for the career long haul. Career creators Paramount’s new parent, Amazon’s upfront impact and more Career creators The creator career path ... read more
- How brands and agencies are navigating the political ad war for 2024’s electionsMaria Pousa, Chief Growth Officer, Digilant This year will see a hotly contested election cycle in the U.S., but that’s not all — pivotal and contested elections have been happening all over the globe — ... read more
- Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxesSubscribe: Apple Podcasts • Stitcher • Spotify It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September. Amid changing algorithms and impacts ... read more
- Marketing Briefing: What to make of the major marketing trends of the first half of 2024The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to prioritize brand building) and explore new, emerging areas (commerce media plays; generative AI). ... read more
- Bad hiring practices are harming employer brands, shrinking talent pools
- DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the techWe’re 20 months into the AI marketing revolution, and CMOs are more focused on scale and efficiency than on creating animated footage from whole cloth. Consider the example of Shapermint, a direct-to-consumer fashion brand that ... read more
- IntentIQ’s post-cookie alternative ID test shows promiseIn the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements. One identity resolution company ... read more
- Inside ALDO’s in-house generative AI and machine learning strategyAmidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results. Last ... read more
- WTF is the difference between ID bridging and ID spoofing?If ID spoofing is the latest villain of the open programmatic market, nefariously trying to siphon ad revenue from advertisers’ pockets, ID bridging is the hero trying to play peacemaker amid cookie deprecation. But the twist in ... read more
- Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovationIt’s easy to think of innovation as something big, explosive and sudden, but that isn’t always the case. Whether it’s artificial intelligence or influencer marketing platforms, Jessica Berger, svp of innovation for Publicis Media, finds ... read more
- How to prepare for Gen Alpha: Invest in YouTube, gaming and learningAgencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to ... read more
- Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreamsAd tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. It’s the latest development ... read more
- Amid Oracle fallout, advertisers are weighing up challengers against established vendorsThe impending closure of Oracle’s ads business has left advertisers with a tricky choice: opt for established alternatives for a faster, smoother transition, or take a chance on a challenger that might take longer to ... read more
- How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdriveWhen allegations of sexual misconduct by Guy “Dr Disrespect” Beahm went public in June, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination ... read more
- Media Briefing: How the digital publishing industry has fared so far in 2024Mid-year review The first six months of 2024 were anything but peaceful. Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and ... read more
- How Aston Martin’s F1 team drives awareness for its carmaker parent brandThe British Grand Prix this weekend will see hundreds of thousands of spectators flock to the English village of Silverstone, home to one of the most hallowed circuits in motorsports. It’s also a chance for ... read more
- Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the OlympicsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to ... read more
- How AI and contextual targeting help gain voter attention for the 2024 election
- This performance specialist shop finds new value as an agency for agenciesEden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics ... read more
- The Trade Desk holds fire on full Yahoo suspensionAccording to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions. While exact details remain unclear, a gap has seemingly been narrowed over how ... read more
- Agency group Common Interest is on an acquisition driveAgency group Common Interest aims to fill a gap in marketing where cultural authenticity trumps appropriation. If that sounds surprising in an industry that touts cultural reflection, remember that hits like the marketing for the ... read more
- Future of TV Briefing: How the future of TV has shaken out so far in 2024This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. The mid-year review VidCon’s Gen Z attendees speak out Paramount seeks streaming merger, Netflix & Amazon reignite ... read more
- Programmatic pushes its way into the upfront bazaarFor its first several decades, the upfront marketplace — the selling season in which billions of dollars are placed ahead of the upcoming TV season — was in some ways based on relationships between TV ... read more
- Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’CMOs have long been pressured to do more with less. The push for that efficiency continues — despite squeezed budgets, an evermore fragmented media landscape and an evolution of the CMO role that’s made it ... read more
- ‘A joint effort’: How Wells Fargo sets expectations for how it works with influencersSubscribe: Apple Podcasts • Stitcher • Spotify As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes ... read more
- How fast-food chain Carl’s Jr. is pushing CTV to become a performance channelConnected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. For the last year, fast-food restaurant Carl’s Jr. ... read more
- Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are finding the digital landscape to be a complicated one lately, what with the blurring of Google’s phase-out ... read more
- After months of testing, Google faces growing pressure to revamp the Privacy SandboxSix months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s ... read more
- AI Briefing: The music industry raises the decibel for the fight over generative AIThere’s growing dissonance between Big Tech and Big Music. As AI giants and startups roll out new features for AI-generated music, record labels are taking their fight to court with two new lawsuits over ... read more