Advertising Perspectives

Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of ... read more

Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult.  For starters, there’s a highly fragmented ... read more

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. ... read more

It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns about return on investment, performance and transparency to arise after marketers have already ... read more

In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yesterday, Oct. 9, is meant to be a ... read more

This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for free’ Publishers’ anti-crawler status, Hearst’s ... read more

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and ... read more

The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines. The approach has attracted advertisers, including Google Pixel, to women’s soccer in the U.S. amid ... read more

Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how ... read more

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the overexposure issue Amazon’s new ad load, Meta’s new AI video generator, Vizio’s ... read more

This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and ... read more

The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college ... read more

Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services.  As analyst Brian Wieser ... read more

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this ... read more

Amy Fox, Chief Product Officer, Blis Traditional measurement, as it stands, is broken. While the reduction of personal data and its impact on planning and targeting has been discussed at length by the industry, its ... read more

As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform. WPP and its media buying arm GroupM today have officially been inducted into ... read more

A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising unease had a name, it would be “TTD’s Dominance Distress Trauma (DDT)” — a growing ... read more

With another Advertising Week well underway, Omnicom Media Group continues to work behind the scenes to address systemic issues around the more opaque processes in digital investment.  The Omnicom-owned media agency network already set its ... read more

Today’s marketers are facing increasing pressure to tie marketing into business performance, catching them between two often conflicting priorities: brand storytelling and performance marketing.  Lately, that conversation has been bubbling up among marketers, becoming a ... read more

As the craft and science of marketing continues to be plagued by fragmentation and sharply reduced budgets, brand marketers are increasingly more receptive to alternative advertising options to reach consumers. Those marketers are investing in ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as ... read more

As the gaming industry embraces the live-service model, some publishers are baking film and TV adaptations into their business plans from the start to help extend the lifespan — and revenue-generating potential — of their top ... read more

01 Introduction It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail ... read more

TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise ... read more

With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a few vital areas that currently lack transparency, Digiday has learned. First off is ... read more

Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that ... read more

Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, ... read more

The growth and maturity of the creator economy is impossible to ignore. It will surely dominate this year’s Advertising Week kicking off today in New York, according to marketers and media executives, who say that ... read more

Publishers are still very much living in the platform era. But they are also straddling the AI era, with the likes of OpenAI and Perplexity standing in as the next generation of platforms for publishers ... read more

Todd Kaplan’s resume at-a-glance Joined Kraft Heinz as CMO (July 2024) PepsiCo CMO (Feb. 2022 to June 2024) PepsiCo vp, marketing (August 2018 to Feb. 2022) Todd Kaplan could be ... read more

This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest roll out more ways for advertisers to create and buy ads across social, ... read more

It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on consumers wasn’t as long lasting as once thought, is settling into the conclusion ... read more

This year’s Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here’s what Digiday predicts will be in and out at the conference. In Holdcos talking up creativity Out Holdcos talking ... read more

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Following the salad days of 2021 and 2022, the hype ... read more

CMOs eager for a bigger seat at the boardroom table might finally get their wish. Companies are relearning that while brands take years to build, they can unravel in an instant — just ask Nike. ... read more

Like many other businesses, Unilever wants to get its brands in front of more gamers — but the consumer goods company is still taking a measured approach as it determines just how much gaming could actually ... read more

Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community. Four Walls is launching a promotional merchandise line today emblazoned with rose ... read more

As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of said offerings — as a bellwether for success. “We are especially encouraged by ... read more

Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned. Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, ... read more

Having cut creator and influencer partnerships with most of the major platforms over the last year, Omnicom Media Group has aligned with Snap — while generating research that shows Snap creators have a strong likability ... read more

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. AI-assisted ad ops Microsoft pays publishers, publishers put up paywalls and more AI-assisted ad ... read more

If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering ad dollars, and that’s not shifting anytime soon. The message came through loud ... read more

This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event ... read more

Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an assignment, and you get an assignment, and you get an assignment!  On Monday ... read more

This report is adapted from Digiday’s sibling publication Modern Retail. To stand out and overcome mounting competition in retail, pop-up shops have become part of marketing strategies for brands looking to deliver unique experiences ... read more

After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings ... read more

This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. The 24/7 news stream DirecTV plus Dish, Paramount minus Nielsen, Sky versus WBD and more The ... read more

This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to ... read more

Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On ... read more

After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late November. There’s ... read more

The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores. Dept ... read more

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it.  TikTok reps are rolling out financial perks and strategic incentives to get ad ... read more

Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s ... read more

Nicolas Hinternesch, director of solutions engineering EMEA, Piano When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics ... read more

With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will Google’s ad empire get dismantled? And if so, will it be ... read more

NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it’s hoping that international brand deals follow. Earlier this month, the team unveiled its latest social profile ... read more

Influencer management is evolving as the creator economy grows — and agencies are evolving with it. Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on ... read more

It’s closing time for Oracle Advertising. The Texas software and cloud computing giant’s advertising business once led the market. But after years spent acquiring companies, Oracle’s ad tech satellite found itself exposed to more intense ... read more

Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.  The rules come as ... read more

Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of ... read more

Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled ... read more

About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies. Since ... read more

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s anything fundamentally wrong with this ... read more

At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features to power the giant platform’s vision for AI, mixed reality and online content. ... read more

For as disruptive as financial technology companies have been in the banking industry, it seems they’re not immune to the mounting pressure to stand out in an increasingly crowded marketplace. Fintech brands PayPal, Klarna and ... read more

After a summer marked by record-breaking prize pools and viewership, esports industry leaders are projecting confidence going into 2025. But while money might be flowing into esports once again, it remains plagued by the same ... read more

Attend DPS? Have thoughts on the DOJ antitrust trial against Google? Please consider taking our brief survey.  Overheard at DPS Publishers did not mince words about Google when they gathered during the Digiday Publishing Summit’s town ... read more

Amir Malik is set to join Alvarez & Marshall, an advisory firm known for its involvement with private equity and reputation for corporate turnarounds, as managing director of its digital technology business, Digiday understands. ... read more

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV.  Research shows that U.S. consumers spend nearly ... read more

Despite how it looks, X claims to be a community safe zone — and a prime advertising playground — according to its latest transparency report. No surprises there. The platform has been beating this drum ... read more

According to most media spend prognosticators, the out-of-home media business continues to enjoy a resurgence of ad dollars following a serious dip in the immediate wake of the pandemic. At the same time, opportunities to ... read more

In July, when Google announced its decision not to deprecate third-party cookies in Chrome by default, publishers were faced with reevaluating their post-cookie plans in light of a post-cookie landscape not necessarily being guaranteed. Hearst ... read more

Artificial intelligence is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, with the hope that the ... read more

This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos. ‘A modern talk show’ Olympics wins watch time gold for NBCUniversal Lionsgate’s AI deal, ... read more

As competitive gaming emerges from an industry-wide winter, the esports organization Sentinels believes it will become profitable in 2025, thanks in part to Riot Games’ updated revenue share strategy. Sentinels, a privately held esports team ... read more

Christine Grammier, vp of global measurement products, LiveRamp  The advertising industry is still adjusting to the challenges of privacy-first advertising.  The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out ... read more

Ed Dinichert, Chief Revenue Officer, TripleLift Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainstream. They rose independently of ... read more

The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s ... read more

Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s ... read more

After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad dollars. As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Campaign tool, giving advertisers ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Women’s basketball team New York Liberty is having a moment. It just finished the regular season last Thursday with the best record in the league, defeating top ... read more

As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them.  When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm ... read more

The publishing industry faced volatile times throughout most of 2024. The L.A. Times, Business Insider, The Wall Street Journal, Chicago Tribune and The Washington Post all laid off staff in the last year. Along with ... read more

Calling 2024 eventful for TikTok would be putting it mildly: from flirting with a ban to sparring with creators in court, cozying up to publishers, reshaping how we search and diving headfirst into e-commerce, TikTok ... read more

This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future.   Performance marketing has ... read more

This story was originally published on sister site, Modern Retail. On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant’s CEO, John ... read more

The U.S. Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices.  It argues that over the past ... read more

At TwitchCon on Sunday, Sept. 22, the livestreaming services provider StreamElements announced a new “side sponsorship” tool intended to help online creators work with multiple brands simultaneously.  Since 2016, StreamElements has provided tools and services ... read more

It can be tough growing a company in a competitive landscape — especially if you don’t know what to prioritize to get there. Earlier this month, Will Anderson, former vp of growth at performance marketing ... read more

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the ... read more

For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands. For the most part, clauses around content have stayed the same ... read more

As tech companies integrate large language models into various search platforms, a pair of Pinterest veterans hope their startup’s new integration with Salesforce will improve AI-powered search for e-commerce. Vantage Discovery, a generative AI-powered SaaS platform, ... read more

What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — ... read more

Tony Ayaz, President and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have ... read more

Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, Google’s ... read more

Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task.  Discord, the popular instant messaging and social platform with roots in the gaming ... read more

Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” ... read more

Though huge media rights deals — such as those struck to bring the NBA to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming ... read more