Advertising Perspectives

Most days start with an early morning Peloton bike workout for Dara Treseder. It’s on-brand considering she runs the company’s global marketing and communications.   Typically, Treseder’s husband has his own workout nearby while simultaneously motivating ... read more

Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022. But local news is a challenging undertaking, and many have failed before it. How is ... read more

The Federal Trade Commission never applied an old rule governing the privacy and security of health data. Now that the agency has vowed to get tough on enforcing it against mobile health apps, some legal and privacy experts ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. For many, one silver lining of the ... read more

For most of the last 15 years, radio has seen its total revenue either remain flat or drop slightly, until 2020 that is, when according to eMarketer, revenue plummeted 28 percent to $10 billion. That ... read more

The countdown to the 26th United Nations Climate Change Conference (COP26) — arguably the most significant meeting of world leaders to discuss climate change since the Paris Agreement was signed in 2015 — is underway, ... read more

Navdeep Saini, co-founder and CEO, DistroScale, parent company of DistroTV Connected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, ... read more

If and when third-party cookies go the way of the dinosaur, News U.K. will have left nothing to chance.  Like so many of its peers, the publisher believes the value of its data — and ... read more

As recruitment and retention continue to be a challenge for employers, on-demand pay — where employees are paid after every shift as opposed to every two weeks or twice a month — is experiencing a ... read more

Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10 million investment from The E.W. Scripps Company. Scripps’ backing of Misfits is the latest move into the gaming and ... read more

One of the most economically significant trends in online advertising over the last decade has been the emergence of publishing’s middle class. THE BOTTOM LINE Marketers are working more closely with publishers to ... read more

As Salesforce wraps up this year’s Dreamforce conference — where pandemic restrictions meant only 500 VIP members were invited to join cutesy woodland mascots in-person while the rest tuned in virtually — the company’s recently-launched ... read more

Thinx, a direct-to-consumer period underwear brand, is expanding its out-of-home advertising efforts by way of its first digital out-of-home advertising campaign that it launched earlier this month. The period-proof underwear company is known for its ... read more

This article was reported on — and first published by — Digiday sibling Modern Retail At Digiday Media’s Marketplace Strategies Forum in New York City, industry leaders came together to discuss what it takes ... read more

Kuru Footwear added a new perk for employees this year: sabbaticals. The benefit is a way for the direct-to-consumer shoe brand to not only help employees accomplish life goals but “create cultural touchstone moments” for ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. The post The definitive Digiday guide to what’s ... read more

Take comfort, beleaguered advertiser: Facebook has heard your concerns about its advertising measurement challenges.  It advises you to keep spending money on Facebook and to scrutinize the performance of that investment less frequently.   The ... read more

Add one more tradition to the growing list of things the pandemic has put a stop to: happy hour. Co-workers gathering at the end of the day for a drink or two has long been ... read more

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. Previewing ... read more

Soccer seems about as far away from fans as it has ever been. If anything, it seems closer now to the richest clubs and most influential leagues given everything that has transpired over the last ... read more

The Future of TV Briefing this week checks out the recent flurry of streaming activity among TV news networks. The new broadcast newsTV-streaming viewership share shifts stagnateGoogle preps FAST foray, TikTok loses Black creators, TV’s ... read more

With Apple’s data privacy crackdown and an oversaturated social media advertising marketplace, 2020 was thought to be the year that killed the Instagram brand. But at least one direct-to-consumer startup doesn’t see it that way. ... read more

Ad industry lawyers were up till the wee hours one morning over a decade ago awaiting a vote on legislation that could have given the Federal Trade Commission more power to make rules. When word ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Unflappability is a sought-after leadership trait. Anthony Katsur, who ... read more

The COVID-19 pandemic has jump-started a period of growth for the esports betting industry, and companies in the space are working to address the unique challenges that come with this relatively new way to gamble. ... read more

This article was reported on — and first published by — Digiday sibling Glossy. The New York Times’ Wirecutter is known for its rigorous, comprehensive product guides for everything from phones and computers to air conditioners ... read more

Enjoy the relative calm in the privacy world, it may prove short-lived.  Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. But uncertainty over who holds ... read more

When Yashica Olden was interviewed to be Condé Nast’s new chief diversity and inclusion officer last fall, HR connected her with several staffers from various racial and ethnic backgrounds to learn about their experiences at ... read more

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Maria Reeve didn’t set out to become the first person of color to oversee the newsroom of a major metropolis’s flagship news organization. For much of her career, the executive ... read more

Last October, Pernod Ricard’s CMO Pam Forbus unveiled a new initiative, #EngageResponsibly, that aimed to curb hate speech online. As Forbus told Digiday then, the initiative, which was backed by the Global Alliance for Responsible ... read more

It’s not her denim jacket with “Section 230” embroidered on the back. It’s not the mug or the T-shirts or even the custom “SECT230” license plate. The true emblem of this Google public policy staffer’s ... read more

As everyday life increasingly moves into digital spaces, companies are taking advantage of consumers’ enthusiasm for virtual concerts to introduce them to the concept of the metaverse. On September 8, a throng of fans cavorted ... read more

Maven, which oversees publications like Sports Illustrated and TheStreet, has rebranded to The Arena Group. Coinciding with the name change, the media company is refocusing its business around those flagship sites and their sports and ... read more

Gaming is a well-established driver of consumer behavior, but brand involvement in the industry is lagging, particularly on the non-endemic side. Firmer industry standards and best practices might be necessary to help non-endemic brands feel ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Is Apple making a land grab for media dollars? ... read more

Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer — all the indisputable results of the effects of climate change on the environment. So it’s no coincidence ... read more

This past summer, Air, a creative operations system for marketers, began what it calls “warehouse days” for employees to work together in person. On those days, the start-up rents space where vaccinated employees gather in ... read more

David Rosenfeld was a journalist for two decades. Then the pandemic hit, and like an alarming number of journalists, he reached a career-breaking point this past August. A former reporter for the Daily Breeze, a ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. One casualty of the hybrid working revolution ... read more

Just when the COVID-19 vaccine promised a soon return to in-person events, a new rise in variants and breakthrough cases has instead delivered cancellations and a new wave of concerns, once again changing experiential marketer’s ... read more

As the definition of user-generated content (UGC) expands, dedicated platforms are emerging to support this new type of creator. These nascent platforms are more than just places to create and share user-generated content: rather, they ... read more

Given the insanity of the recent television upfront marketplace this past spring, in which networks secured gigantic price increases (but didn’t increase their total revenue much due to cratering impressions and limited inventory), many marketers ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. At the end of August, Erin Yasgar concluded that ... read more

Publishers entered the year with big plans for how newsletters would help them continue diversifying their revenues. Big changes to Apple’s operating systems will force those same to reconsider those plans. On Monday, Sept. 20, ... read more

Suchi Sastri, managing director and partner, Boston Consulting Group As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. Will e-commerce continue to grow at the rate ... read more

Kevin Ryan is a search guy. He’s been doing it for decades — even helped run programming and content for one of the industry’s now-defunct and most iconic events brands, Search Engine Strategies and Search Engine Watch. ... read more

Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Google’s ever-growing influence over media dollars is unquestionably ... read more

The Times (UK) and The Sunday Times are aiming to grow their digital subscription business with further explorations into live journalism and more visually driven coverage. The teams are starting by reshaping how they commission ... read more

A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our ... read more

This week’s Media Briefing checks in with publishers to see where things stand with fourth-quarter ad sales as the biggest season in the sales cycle approaches. The most _______ time of the yearMedia companies’ staff ... read more

It’s been six weeks since The Stagwell Group closed on its merger with MDC Partners to create a larger holding company that deals in marketing and media services, as well as data generation, polling, PR ... read more

The Federal Trade Commission is closer to establishing a new bureau dedicated to protecting privacy in today’s data economy. A proposal passed by a House committee yesterday would allocate $1 billion to the FTC to ... read more

At the Apple Event yesterday, the tech giant revealed its latest slew of offerings, including the iPhone 13 and new Apple Watch, slated to hit the market in coming days. Mention of iOS 15 was only ... read more

During the COVID-19 pandemic, many companies have adopted virtual communication tools to make up for in-person collaboration, but those channels have come with limitations: the nonverbal cues that make in-person meetings useful are difficult to ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Audits get noticed only when things go wrong. So ... read more

Four months after TV networks, connected TV platforms, streaming services and video publishers pitched advertisers at the Interactive Advertising Bureau’s Digital Content NewFronts, the industry organization hosted another event for TV networks, CTV platforms, streaming ... read more

The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. A busy summer breakSmart ... read more

Aditya Padhye, general manager, Trestle at eyeo Advertising is part and parcel of daily life –– from billboards in the street to smartphone apps, its presence is unavoidable. While some advertising strikes a chord with ... read more

On September 9, Immortals Gaming Club announced the release of its latest merchandise line, Immortals Essentials. In a departure from the premium and high-priced merchandise strategy followed by some other esports organizations, the line is ... read more

Wanamaker’s dilemma is alive and well in digital advertising.  As brands and agencies continue to figure out how a raft of privacy-related changes will affect their ability to target and measure ads, they are being ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Direct deals between advertisers and publishers are back, but ... read more

This article was reported on — and first published by — Digiday sibling Glossy. While the Collina Strada staff has been back at the brand’s office full-time since the beginning of 2021 — designer Hillary Taymour ... read more

The role of editor-in-chief looks a lot different than what it did 20 years ago — or even two years ago.  For digital-first media companies, the nuances of what it takes to ... read more

If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the ... read more

Felix Danczak, COO, Zephr The pandemic changed the trajectory of media subscriptions dramatically. In April 2020, Mather Economics reported that online subscriptions rose nearly 200% compared to 2019. The cause was two-fold: Readers were spending ... read more

Headline after headline about the auto industry’s supply-chain woes (Not enough computer chips! Expensive raw materials! Used cars are more valuable than new cars!) have dominated the business pages for at least a year now. ... read more

Eighteen months ago, Canadian TV network owner Blue Ant Media opted to break into the U.S. via the free, ad-supported streaming TV market because it found the domestic pay-TV market to be too crowded. Now, ... read more

From authoritative labels reminiscent of warnings on a late ’80s hip-hop CD to arbitrary account removals and ad rules that don’t seem to apply, there’s little evidence that current tech platform fixes are working to stop ... read more

As TikTok increasingly becomes a staple in advertisers’ social media marketing budgets, one of the platform’s early adopters, Walmart, is doubling down on its TikTok efforts. Recently, the global retailer has set its sights on ... read more

Like other popular social media platforms, Snapchat has boomed during the COVID-19 pandemic. With mobile gaming and esports on the rise, esports media companies are taking notice and producing more Snapchat-native content to reach this ... read more

For all the headaches for publishers associated with the shift to remote work, its impact on hiring has been a bright spot. As they have opened up to hiring remote candidates, some have seen their ... read more

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. When Marilois Snowman, the founder and CEO of independent media planning ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. If you thought 2020 was a messed-up ... read more

Matthew Tilley, senior director of content marketing, Vericast The socially conscious consumer segment has been around for decades, becoming a catalyst for change. However, the cohort is no longer a niche market — it represents ... read more

Employees at e-commerce startup Bolt were off on “wellness days” for most of the Mondays ahead of Labor Day this past August. Doing so was a way for the company to combat potential burnout — ... read more

Yahoo is getting into the non-fungible token (NFT) space, but is starting off by creating a gallery of NFTs for a brand partner rather than itself.  In time for the return of New York Fashion ... read more

The podcast advertising market continues to be a work in development. That was evident during the first day of the two-day Interactive Advertising Bureau’s Podcast Upfront yesterday. In between podcast publishers like Blue Wire, NPR ... read more

There’s been a lot of talk, and quite a bit of activity, across the agency landscape when it comes to progress on diversity, equity and inclusion efforts. While there’s legitimate debate about whether it’s enough, ... read more

This story is part of ‘Now What?’ Digiday Media’s 2021 fall preview, a look at how media, marketing and retail have changed over the past 18 months, and what it means for their futures. Check ... read more

The out-of-home (OOH) media segment suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019 — yet another victim of the global COVID-19 pandemic. But according to one media ... read more

Kelly Twohig, industry director, healthcare, Google It’s a lazy stereotype typically played for laughs: a befuddled senior trying to figure out how to turn on an antiquated desktop computer. It turns out, it’s as wrong ... read more

Though the mobile gaming market is dominated by casual players, competitive mobile gaming is slowly growing into a significant facet of the space. To reach those players, large game developers such as Riot Games are ... read more

For the last 18 months, remote work has become the norm for most corporate employees thanks to the COVID-19 global pandemic. But with the advent of vaccines, talk of returning to the office has been ... read more

Conventional wisdom on life after the third-party cookie goes that the market will irrevocably split in two. One side for premium inventory wrapped around first-party data and consent; the other side filled with ... read more

Employers are pulling out all the stops for corporate retreats as they attempt to inject a much-needed dose of camaraderie for staff who haven’t seen each other in person for the last 18 months. Retreat-booking ... read more

In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye explores how Google’s third-party cookie extension has affected publishers’ adoption of alternative identifiers. ID checkPublishers’ subscription ambitions are still warming upTikTok revitalizes voiceover ... read more

Sal Cacciato, managing director, North America, Video Intelligence What’s the measure of success for publishers? Is it total visitors, session duration or time on page? For most, it’s revenue — at least for commercial teams, ... read more

This story is part of ‘Now What?’ Digiday Media’s 2021 fall preview, a look at how media, marketing and retail have changed over the past 18 months, and what it means for their futures. Check ... read more

Jacob Wolf was 19 years old when ESPN hired him to write for its fledgling esports department. Five years and hundreds of scoops later, Wolf has become one of the most prominent voices in esports ... read more

The playbook is changing for some small businesses and digitally native brands looking to get in front of shoppers via social media platforms. Apple’s iOS14 data privacy crackdown impacted mobile advertising, making targeting capabilities more ... read more

After falling in love with the white beaches and crystal waters of St Thomas in the U.S. Virgin Islands while honeymooning in 2012, marketer Stephanie Knoeck and her husband Ben decided to relocate there from ... read more

The Washington Post is joining a crowded field of publishers seeking to win the morning with their newsletters. The D.C.-based publisher debuted a short daily briefing called The 7 on Sept. 7 that highlights seven ... read more

The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. The TikTok takeoverMeasurement’s free-for-all phaseWTF is Ad-ID?Agnes Chu’s ... read more

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify In February 2018, Cheryl L. Bedford threw a party. The invite called for women of color to unite, and the event spawned Women of Color Unite, the nonprofit organization Bedford ... read more

This story is part of ‘Now What?’ Digiday Media’s 2021 fall preview, a look at how media, marketing and retail have changed over the past 18 months, and what it means for their futures. Check ... read more

The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video ... read more

This story is part of ‘Now What?’ Digiday Media’s 2021 fall preview, a look at how media, marketing and retail have changed over the past 18 months, and what it means for their futures. Check ... read more

In light of the global pandemic and renewed calls for social justice of 2020, marketers continue to strongly pivot their focus to brand purpose. Whether it be taking action against new restrictive voting laws or ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Vaccinations against COVID-19 may be a hot-button ... read more