- Meta AI rolls out several enhancements across apps and websites with its newest Llama 3Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company ... read more
- Industry flirts with making the Possible conference a must-attend tentpole eventIf you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week. The accompanying images of your professional peers, or vaguely familiar ... read more
- As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creatorsBasketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork. With that in mind, the NBA aims to make it possible for every ballplayer to become ... read more
- Why B2B marketers are advertising more like consumer brands to break through a crowded marketplaceIf you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are ... read more
- Why the New York Times is forging connections with gamers as it diversifies its audienceThe New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the ... read more
- Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’Q1 advertising recap Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. While ... read more
- Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AIInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media ... read more
- Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investmentIt’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment ... read more
- Walmart rolls out a self-serve, supplier-driven insights connectorsWalmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of ... read more
- Meta’s Threads expected to have ads this yearMarketers get ready: ads are coming to Threads a lot sooner than expected. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early ... read more
- With a new ‘answer engine,’ Brave browser adds another generative AI tool for searchBrave, a privacy-focused browser, is rolling out a new generative AI tool to give users enter a single query to get real-time information from multiple sources. “AI Answer Engine,” which debuted today, provides a synthesized ... read more
- NBA CMO Henault: How the league added music and fashion to its bench strengthDay two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the ... read more
- Retail media’s evolution: How retailers are finding a way to break in and stand out
- ‘Beginning to be the practical’: GE global CMO Linda Boff on the evolution of AI in marketingWith over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, ... read more
- Indie agency group Meet The People to add True Independent Holdings to expand media offeringsIndependent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. MTP, parent of five different subsidiaries, will expand its media services through this deal with ... read more
- Publishers test new TikTok feature that adds links to organic videosTikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like ... read more
- Q1 ad rundown: there’s cautious optimism amid impending changesAs the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending ... read more
- Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurementThis week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. IDing measurement’s privacy ... read more
- TikTok presiona a las marcas a publicar fotos en lugar de vídeosEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego. Aunque ... read more
- PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winnersThis year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to ... read more
- How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responsesSponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. For example, key challenges ... read more
- How lack of motivation could be seen as a hindrance to solving programmatic fraudThe Possible conference got underway on Monday from Miami Beach, as did the Digiday studio. One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to ... read more
- VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create ‘common sense’ marketing solutionsLaid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuck, on the first day of the Possible conference in Miami yesterday, advocated for a reconciliation of media and creative agencies in order to create a ... read more
- Indie agency Left Off Madison takes a right turn into live shoppingIndependent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be ... read more
- Why Nylon is bringing back printSubscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Debuting ... read more
- Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March MadnessTickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power ... read more
- Digiday+ Research: Publishers take their focus off events as revenue dipsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In the back half of last year, it looked like publishers were getting ready to dial up their events ... read more
- Here’s how some esports orgs are positioning themselves to withstand esports winterAfter a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not ... read more
- WTF is the American Privacy Rights ActWho knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line ... read more
- Rixo inicia su expansión en EE.UU. con una nueva página web y una tienda pop-up
- The state of publisher revenue | Pathways to total revenue optimization in 2024This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if ... read more
- Amazon y Apple son las marcas favoritas de niños y adolescentes en Estados Unidos según encuestaLa empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres ... read more
- Cómo YouTube Shopping aumenta su capacidad de competencia en el comercio en redes frente a TikTokEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. YouTube ha anunciado este mes una serie de actualizaciones de sus funciones de compras, lo que supone una mayor flexibilidad ... read more
- AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concernsIt’s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features ... read more
- AI to take center stage at Possible conference this weekConsidering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach. At least 21 different sessions ... read more
- Amid digital marketing changes, Ibotta turns to brand-building effortsIt’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. Between Google’s phase-out of the third-party cookie and the ... read more
- Ad industry prepares for ‘tipping point’ this year in sustainabilityLike so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a ... read more
- Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentivesInfluencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that ... read more
- Meta advertisers are adrift in adversity as bug-filled problems persistDuring a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation ... read more
- Can AI analyses about AI content reveal anything about AI and copyright?What happens when an AI model is asked to analyze human thoughts about AI and copyright? As tech giants and startups alike move forward with AI models, the legal landscape is still full of uncertainty ... read more
- ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing reportAmid all of the concerns that the made-for-arbitrage (née made-for-advertising) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain ... read more
- Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persistInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space ... read more
- How PGL used influencer co-streams to supercharge esports viewershipLast month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ ... read more
- Snapchat’s relationship with publishers is still pretty complicatedSnapchat’s recent staffing shake up has left publishers puzzled. Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, ... read more
- Why connectivity is critical for clean rooms to turn signal loss into signal gainTravis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as ... read more
- Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about ... read more
- Media Briefing: Publishers’ audience authentication strategies are put to the testIncremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. But with authenticated users representing a minority of the traffic, publishers are under pressure to persuade ... read more
- How a revamped Green Media Product hopes to solve ‘problematic placements’The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint. ... read more
- Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concernsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver ... read more
- CG Life doubles in size by buying a digital shop to expand its health and sciences targetingIntegrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. The combination doubles CG Life’s size, now totaling 150 employees together, ... read more
- Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID dataTwo entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly. The dispute ... read more
- Here’s what we heard about AI on day one of Google Cloud NextThis week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to ... read more
- Publishers turn to other platforms to address platform referral traffic issuesLong gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine digital publishing execs that spoke with Digiday said they are investing in other ... read more
- Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in caseTikTok’s looming ban is back on the front burner now that Senate Republican Leader Mitch McConnell has weighed in. On Monday, McConnell added his voice in the call to ban TikTok in the U.S. unless ... read more
- Introducing Season 3 of The Return, a podcast about how to help middle managementSubscribe: Apple Podcasts • Stitcher • Spotify WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this limited six-episode series focused on middle management. Last season, ... read more
- Future of TV Briefing: Making sense of the TV industry’s latest measurement movesThis week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations. Making measurement make sense Paramount-Skydance, YouTube vs. OpenAI and more ... read more
- Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastelSubscribe: Apple Podcasts • Stitcher • Spotify La economía de los creadores está a rebosar, ya que las marcas recurren a las estrellas de las redes sociales, grandes y pequeñas, con la esperanza de ... read more
- Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IAEl CEO de BuzzFeed, Jonah Peretti, publicó el lunes por la tarde su carta anual a los accionistas, en la que esboza su visión para convertir la emblemática publicación BuzzFeed en una empresa tecnológica y ... read more
- El auge del fútbol en EE.UU. permite a la LALIGA North America ganar terreno en su marketingComo si se tratara de un gol de mitad de cancha LALIGA North America, el brazo que representa a la principal competencia del balompié de primera división española en Estados Unidos, ha sabido ganar terreno ... read more
- Las marcas apuestan por las bebidas a base de tequila como la próxima categoría de modaEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. En los últimos dos años, las bebidas listas para tomar han aumentado su popularidad. Y este año, las grandes marcas ... read more
- Snowflake and Snap partner to integrate clean rooms with conversions APIAs marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. By integrating Snap’s conversions API (CAPI) with Snowflake’s data ... read more
- What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech companyBuzzFeed CEO Jonah Peretti published his annual letter to shareholders Monday afternoon, outlining his vision to turn the flagship BuzzFeed publication into an AI-driven technology and media company. The “pivot to AI” may be the ... read more
- How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
- How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pieSubscribe: Apple Podcasts • Stitcher • Spotify The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. ... read more
- Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concernsMarketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over ... read more
- Publisher strategies: How publishers are optimizing revenue streams01 Introduction Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative ... read more
- Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the upfront event), digital and ... read more
- Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposalsPublishers’ concerns regarding Privacy Sandbox are well documented; they are apprehensive that the new system could significantly reduce the effectiveness of targeted advertising in Google Chrome. This, in turn, could lead to a substantial dip ... read more
- How indie agency Within won over Foot Locker as its AOR for North AmericaPerformance branding company Within in March was named media agency of record for North America for Foot Locker — beating out the retailer’s incumbent digital media agency at holding company Dentsu. The 10-year-old independent agency ... read more
- Challenge board: Publishers speak out during the Digiday Publishing SummitA highlight of Digiday’s summit events is the challenge board, to which attendees post the top obstacles their businesses face at the moment. During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the ... read more
- Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brandsX, formerly Twitter, is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in 2022. They’ve ... read more
- AI Briefing: Enterprise AI has some growing up to doPopular chatbots like ChatGPT and Gemini have captured headlines, but executives buying and selling enterprise AI hope to bring adoption past the nascent stage. Last week, top AI providers debuted new business-focused updates for large ... read more
- How Semafor’s Rachel Oppenheim is prioritizing predictability in the ad businessBy the end of 2023, Semafor’s first full calendar year, the company’s co-founder and CEO Justin Smith told Digiday that it achieved two profitable months — a feat for a media start-up that debuted October 2022 ... read more
- ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscapeThe retail media network landscape is burgeoning to say the least, with every retailer from Walmart to most recently Chase Bank as of this week, looking to cash in on their first-party data and ad ... read more
- Publishers give on-site search a long-needed upgrade in the form of AI chatbotsPublishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search. Forbes and the Financial Times have debuted their own AI chatbot search ... read more
- A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024You’ve been inundated with talk of M&A in ad tech. You’ve seen the headlines hyping up the next wave of deals. Now, let’s break down the key factors driving it all. First, let’s set the ... read more
- Digiday+ Research: Publishers turn their focus away from subscriptionsInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as ... read more
- Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spendInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it ... read more
- Indie agency Mod Op launches AI practice as it expands via acquisitionsAs it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. It’s ... read more
- Why the esports industry’s publisher ownership model is on its way outAfter spending years developing their own esports leagues in-house, game publishers have given up the ghost in 2024, handing the reins over to third-party league operators to keep their competitive scenes alive. It’s an end ... read more
- Ad tech’s movers and shakers are readying a resurgence of M&A activityCadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing. Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions? It certainly seems so, with Walmart throwing ... read more
- Media Briefing: Publishers explore the business-side applications of generative AI The efficiencies of generative AI Between the two ends of the publisher-AI company relationship spectrum (copyright infringement lawsuits vs. licensing deals), a fair number of publishers are exploring the capabilities of this technology to ... read more
- Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookieFour months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least that’s the case for Scotts Miracle-Gro, a consumer lawn and ... read more
- Future of TV Briefing: How Axios Entertainment is looking to expand its original programming businessThis week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into the scripted programming market. Axios goes to Hollywood Disney’s potential first ... read more
- Here’s how Shopify’s dual-track promotion plan is working out
- How Luminosity Gaming won over Kroger to get in to Super Smash Bros.If a brand is looking to reach the Super Smash Bros. community in 2024, there’s a good chance it is doing so through Luminosity Gaming. The Toronto-based esports organization, part of Enthusiast Gaming’s broader umbrella ... read more
- Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winnersThis year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify ... read more
- Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nomineesThis year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, ... read more
- How data clean rooms are enhancing retail media transparency and effectivenessParbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. A recent forecast predicts that retail media will ... read more
- How embracing sustainability became a strategic imperative for publishersEric Shih, Chief Operating Officer, Cedara From government and industry regulatory requirements to corporate decarbonization efforts, brands and media suppliers face pressure to adopt a path to achieving zero carbon emissions — ad net zero. ... read more
- Why multicultural needs to be part of general marketing investments, especially for Gen ZMedia agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor — and it will negatively impact their engagement with communities beyond Gen Z and ... read more
- Four months in, here’s the rundown of Google’s Chrome cookie conundrum so farFour months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. A grand total of one percent of browser traffic is now free from third-party cookies. Hooray? ... read more
- Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? No one’s brandishing pitchforks yet, but a storm of ... read more
- Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization nowMuch of the chatter about the impact of generative AI on advertising tends to focus on the potential future possibilities rather than current applications. Over the last six months, eBay’s in-house AI team has been ... read more
- ‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketingSubscribe: Apple Podcasts • Stitcher • Spotify Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. A ... read more
- Las marcas se preparan para la temporada de festivales con activaciones en Coachella y StagecoachEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Es temporada de festivales de música y las marcas quieren participar. Este año, muchas marcas emergentes tienen previsto instalarse en ... read more
- AI Briefing: Hillary Clinton and Google’s Eric Schmidt both suggest Section 230 reformWith the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the past two decades of social media. However, few have a more personal connection ... read more
- Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tierTwo months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest connected TV streaming services available to consumers. Though they celebrate Amazon Prime’s ... read more
- Freelance platforms see even more of an increase in supply and demand for AI skillsArtificial intelligence continues to raise questions about the future of workforce disruption, but it’s also creating new opportunities — and new challenges — for freelancers and the companies that hire them. AI-related skills are increasingly ... read more
- ‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brandThe moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. But as the ... read more