Advertising Perspectives

Not to be outdone by the other tech giants launching new advances in generative AI products and tools over the last few weeks, Meta unveiled a number of major hardware and software updates related to ... read more

More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. The latest move comes from Microsoft, which on Tuesday launched the U.S. version of the retail ... read more

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October 13th. The buzzy event has cinema ad firms — National CineMedia ... read more

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement.  In Q4 of this year, Activision Blizzard Media ... read more

Snapchat’s decision to close its AR Enterprise division has raised questions about the platform’s evolving augmented reality strategy. Launched in April 2023, this division aimed to assist businesses in integrating Snapchat’s AR technology into their ... read more

A number of publishers — including Bloomberg and The New York Times — were quick to block OpenAI’s web crawler from accessing their sites, to protect their content from getting scraped and used to feed ... read more

While building privacy-friendly and sustainable digital analytics setups can be daunting for any organization, larger/enterprise businesses have additional aspects that make this process even more complex.  For example, as these large organizations seek relationships with ... read more

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any ... read more

Yes, it’s a bit early for trend rundowns — months early, in fact. However, it’s not often that an investment banker publicly (and freely) shares their expertise on any market — that is, unless it’s ... read more

This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of manual tasks and the time it takes to respond to RFPs and reach ... read more

Crypto winter? Not as far as marketers are concerned. Skepticism around blockchain technology is rising — but the cold of crypto winter doesn’t appear to have frozen brands’ Web3 marketing budgets. Instead of pulling away ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access ... read more

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned. The move comes at ... read more

The Financial Times has launched another subscription-based mobile app product a year after the debut of FT Edit to reach readers outside of its U.K. home base and offer a lower-priced option to convert them ... read more

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. ... read more

Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Históricamente, la estrategia navideña de Tarte Cosmetics ha girado en torno a tres ejes principales: El Viernes Negro, el ... read more

The newest iteration of AI appears to be here to stay, and as access and applications to generative platforms and chatbots are democratized, publishers and advertisers are seeking ways to embrace the technology strategically. While ... read more

Michelle Harness, division vice president, digital agency and platform sales, Wiland, Inc.The trend toward in-house agencies, or in-housing — most prominently represented by P&G bringing media planning and buying capabilities in-house — continues to be ... read more

With its new antitrust lawsuit against Amazon, the Federal Trade Commission has officially begun its new legal battle against the everything store. The 172-page complaint — filed yesterday by the FTC and 17 state attorneys ... read more

It’s a common sentiment among audio publishers that advertising in that world remains an undervalued proposition. Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, ... read more

What was once a movement has become a mainstay as most marketers now have in-house agencies, independently tackling everything from content creation to establishing a social media strategy to save money and time. Maintaining ... read more

Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it. In the past, Snapchat has used in-person roadshows to educate agencies ... read more

This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul. Currency clarity The writers’-studios’ detente, Amazon Prime ... read more

This case study was originally published on Digiday’s sibling publication Glossy. Table of contentsMethodologyEarly adopters and consistent Shorts users benefit from high viewer engagementEducational content — or “infotainment” — performs best on ShortsBeyond reposts, original video ... read more

The 2023 Digiday Awards highlighted a surge in different techniques to gain customer engagement, from multisensory encounters to infusing cutting-edge technologies and more. This year’s winners also focused on collaborative partnerships to access untapped markets, ... read more

After investing in one generative AI startup and suing another, Getty Images has entered the AI race with its own AI image generator. The platform, announced on Monday, is trained on the company’s vast trove ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify Live music might be the metaverse’s killer app.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing ... read more

Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they ... read more

Moneygram is cashing in on the growing popularity of Formula One in the U.S. The financial technology company is currently running a contest offering the winner the opportunity to attend the first-ever Formula One Grand ... read more

Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Un mesón de mármol negro, un horno doble de acero inoxidable y una cocina de seis fuegos brillan bajo ... read more

Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. La próxima gran misión de Ulta Beauty es contagiar la alegría a sus compradores. El minorista se ha asociado con ... read more

With all the AI hearings happening in Congress and around the world, it can be tricky keeping track of all the discussions about AI’s potential risks and rewards — let alone how to regulate it. ... read more

In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of media, some are choosing to shore up their data intelligence prowess. And IPG ... read more

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, jobs and content production and protection at the Digiday Publishing Summit in Key Biscayne, ... read more

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. And the September 2022 ... read more

In what’s been billed as a battle for the future of the internet, key details of Google’s ad sales operations came out in the early proceedings of the Justice Department’s antitrust trial over Google’s search ... read more

S4 Capital’s Media.Monks is developing an AI tool to produce fan content and highlights targeted at Gen Z, but it’s not the only agency out there applying the hot tech to short-form video. Media.Monks’ software-defined ... read more

Esports winter isn’t going away any time soon — but some esports companies are better prepared to outlast the cold, and they’re already looking forward to the spring. 2023 has been a year of change ... read more

One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that ... read more

As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall event in New York yesterday, Microsoft unveiled new generative AI features across Windows, ... read more

Imagine posting a thought or piece of content on Threads and having followers from another platform, like Mastodon, like and comment on that post. It’s a possibility that’ll soon come to fruition if Meta keeps ... read more

Event sponsorships are hard to come by this year, at least according to Apartment Therapy’s president Riva Syrop. But the money is there if publishers know what sponsors are looking for. And in the case ... read more

The latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than focusing solely on specific platforms. That’s not to say that it’s ... read more

While creators continue to stand in solidarity with the ongoing Hollywood SAG-AFTRA strike, they haven’t actually seen an uptick in business. But the longer it continues, the harder it will be to turn a blind ... read more

More than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on ESPN. It points to the surging popularity and viewership of women’s ... read more

Esta historia fue reportada originalmente en WorkLife una publicación hermana de Digiday en Español Veinticinco nacionalidades están representadas en la plantilla de 200 personas de la agencia de medios República Havas. Eso incluye a gente ... read more

If Amazon has its way, the generative AI wars are heading home. During its fall showcase, Amazon on Wednesday announced a range of updates for its hardware and software, including improvements for various smart screens, ... read more

Fandom, a wiki-hosting service featuring entries on the television, movie and gaming landscape, wants to capture the attention Gen Z gamers. The service recently partnered with Instagram to conduct a livestream event centered around EA’s ... read more

Money coming in from YouTube has grown by double digits year over year, said Rashidah Bashir, director of editorial and audience development at Warner Bros. Discovery, onstage on Wednesday at the Digiday Publishing Summit in ... read more

This week’s Media Briefing is a recap of what went down behind closed door sessions this week at the Digiday Publishing Summit in Key Biscayne, Fla. Overheard at DPS CNN’s new CEO is tasked ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access ... read more

Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai may soon be on the ... read more

Retail media and the bounce-back of digital advertising led IPG’s Magna to raise its ad revenue growth forecast for the U.S. to more than 5% to total $337 billion in 2023. The updated fall outlook ... read more

In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is launching “Ducati Legacy,” its first collection of limited-edition branded NFTs. Developed in ... read more

Vice Media Group has had a rough year. To put it mildly. Its CEO stepped down. It filed for Chapter 11 bankruptcy. It sold to a group of former lenders at a fraction of its ... read more

The Dmexco ad tech conference, which starts today, is such a colossal event that taking measure of its ups and downs is notoriously difficult. It’s a showcase of the world’s best ad tech. It’s a ... read more

BDG isn’t using artificial intelligence to generate content. But the rise of the technology in the media ecosystem is reshaping BDG’s editorial strategy, Charlotte Owen, editor in chief of Bustle and Elite Daily at Bustle ... read more

While marketers have been excited about the prospect of TikTok Shop, the pitch itself has left a lot to be desired in their opinion. In fact, a lot of marketers have been left with more ... read more

In 2023, advertising in gaming is becoming a hot-button issue for government regulators — including lawyers at the Federal Trade Commission. A new FTC paper, published last week, highlights the potential risks of advertising that blur ... read more

Athletic apparel brand Champion wants to distinguish itself from its competitors by working with content creators globally rather than locally to better resonate with the Gen Z audience, which is reportedly more racially and ethnically ... read more

This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined Measurement ... read more

The marketing and advertising space is no stranger to change, and its latest evolution moves beyond omnichannel strategies to the new post-omnichannel landscape.  Post-omnichannel strategies are pro-customer and pro-conversion — prioritizing the customer’s immediate context ... read more

The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports. Boostr’s 2023 Media Ad Sales Trend Report and Operative’s H1 2023 Benchmarking Report both ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify The metaverse is all about movement — for some of its users, anyway.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the ... read more

There is a group of publishing execs, who are like idealistic warriors on a mission — they genuinely believe that advertisers are going overboard in avoiding dicey news stories, and they’re fighting tooth and nail ... read more

It’s a strange time for linear TV. After months of an ongoing writers’ strike, as well as the also ongoing actors’ strike, the fall season is here again but much of the programming is centered ... read more

Subscribe: Apple Podcasts • Stitcher • Spotify Plenty can change in a year, particularly in the publishing industry. A year after the media business slipped into a downturn, the upswing seems to have started, ... read more

It’s yet to be determined whether generational fandom will take hold in esports like it has in traditional sports — but if the industry wants to be sustainable in the long run, it might have ... read more

The world of digital advertising is vast and intricate. With Google traditionally leading the charge, publishers face a complex landscape filled with countless bidders and interactions, and it often feels like a battlefield where bidding ... read more

As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — several of the largest platforms released even more generative AI tools for ... read more

Made-for-advertising (MFA) publishers found themselves in some pretty hot water this summer.  Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend ... read more

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.”  Apple hopes the latest offerings ... read more

Now that it’s been a few years since bid shading became prevalent in programmatic investment, how do agencies know it’s actually working? That depends, since there are still plenty of uncertainties and complexities around the ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. After learning that publishers may be cooling on Facebook, Digiday+ Research has discovered that the other side of the ... read more

Hoping for more subscription revenue – and to lessen their reliance on advertising – Substack writers are bringing their podcasts to the platform. Monetizing their podcasts through subscriptions means that independent writers don’t have to ... read more

Data and oil have often been compared in the internet economy, but the commodities now share a new parallel this week as the U.S. government takes Google to trial under the antitrust framework it used ... read more

This story was first published by Digiday sibling WorkLife Corporate concerns around OpenAI’s tools have consistently revolved around data and privacy.  But at the end of August, OpenAI announced ChatGPT Enterprise, a new tool to give ... read more

As cultural moments increasingly stem from TikTok, General Mills’ Monsters Cereal brand hopes new, electronic dance music will help it go viral. Ahead of Halloween, the 52-year-old cereal brand is launching Carmella Creeper, a new ... read more

Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI. Even so, as ... read more

Produced in partnership with Marketecture The following article highlights an interview between Samantha Jacobson, Chief Strategy Officer of The Trade Desk, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more ... read more

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s ... read more

This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at the upcoming Digiday Publishing Summit in Key Biscayne, Fla. next week. DPS ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access ... read more

As Epic Games looks to generate more revenue from brands and their intellectual properties, the game developer has hired a veritable IP mastermind, Charlie Wen, as its new chief creative officer following the retirement of ... read more

Last year, the NFL implemented a youth-centric strategy to strengthen the connection between players and fans — extending beyond the confines of the football field by working with creators from its network from diverse backgrounds, ... read more

After a year of testing, excitement and occasional turbulence, TikTok Shop hit its biggest milestone to date: it’s now officially launched in the U.S. and the platform is swiftly gearing up to convince marketers to ... read more

In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the weather influences consumer decisions. For brands, however, this complexity makes it difficult ... read more

Three years after the U.S. Department of Justice filed its landmark antitrust lawsuit against Google, the case finally went to trial yesterday, with opening arguments setting the stage for a landmark legal battle. The stakes ... read more

The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently strike back at its allegations. Central to its defense has been to ... read more

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the ... read more

Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.  Multiple, ... read more

As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Those specific data points have included creator and influencer impact and ... read more

This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming. TV+ WTF is the Video Privacy Protection ... read more

In an era where the influence of social media extends far beyond the confines of the digital world, Toyota’s dealer association wants to amplify the reach and awareness of San Francisco 49ers’ quarterback, Brock Purdy, ... read more

This report is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans ... read more

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also ... read more

When the U.S. government faces off against Google in court later today, it will be the start of the first significant attempt to rein in a major tech giant in a generation. If the Department ... read more

Agency holding company giant Dentsu, Digiday has learned, plans to launch a new generative AI-related tool it’s calling d.Scriptor — a new proprietary offering it’s developed to supercharge paid search, mainly in the area of ... read more