- ‘I feel disposable’: Confessions of a transgender Target employee after DEI pullbackThis story was first published by Digiday sibling ModernRetail In an email to employees in May, after pulling back on some diversity, equity and inclusion goals, Target’s CEO tried to reassure employees that its values ... read more
- ‘Xandr DSP took the brunt of the frustration with Netflix’: Overheard at the Digiday virtual town hall
- Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to CannesAs thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it take to the Croisette. ... read more
- How PayPal is using Venmo, Honey transactions to win over marketers to its ads businessIt’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and ... read more
- Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025To receive this daily Cannes briefing over email, please subscribe here. If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about ... read more
- AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnectThe job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever. Job seekers say they’re seeing hundreds of roles for ... read more
- ‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitchesNext week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar. While the creative shops are there exclusively to gather up armfuls ... read more
- WTF is sell-side decisioning?This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report. A lot of decisions are made between the time someone shows up on a website and when an ... read more
- WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficientThis WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights ... read more
- WPP’s clients see Mark Read’s exit as both a risk and an opportunityThe decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, ... read more
- Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the ... read more
- Media Briefing: Reddit becomes a more noticeable source of publisher traffic This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals). ... read more
- Pinterest ramps up programmatic efforts with latest Amazon hirePinterest is going all-in on programmatic, and its newest hire is the tell. Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 ... read more
- Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketersInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set ... read more
- How brands are extending social influence and commanding cross-platform conversationsDave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media ... read more
- Inside Index Exchange’s multimillion-dollar start-up investment pact with FirstPartyCapitalIndex Exchange’s investment arm, IX Labs, has announced a “multimillion-dollar” partnership deal with investment fund First Party Capital, a further sign of scaled ad tech companies looking to startup investments to future-proof their strategies. The ... read more
- Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are pricedThis week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market. Currency exchange ... read more
- Why these five possible candidates could take over for outgoing WPP CEO Mark ReadThe Mark Read era at WPP is winding down with little spectacle. The company announced he’ll exit at year’s end, closing a chapter on a tenure marked by quiet pragmatism and market erosion. Read inherited ... read more
- Brands get in on NBA Finals buzz as fan excitement ramps upThis article was first published by Digiday sibling ModernRetail With the NBA Finals between the Indiana Pacers and Oklahoma City Thunder in full swing, brands are getting in on the excitement. Athletes and sporting events ... read more
- Marketers set to meet with TikTok in Cannes to discuss the platform’s future plansLast year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop. Whether it’s querying TikTok’s ... read more
- ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners.The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ... read more
- ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winnersThe Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ... read more
- The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROIThis State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. The digital video advertising market surpassed $191 billion in 2024, yet ... read more
- Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMGRelated Insights Brand Safety How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo Read More Three months since the unveiling of ... read more
- Rosé, deals, repeat: How to survive Cannes LionsSubscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions ... read more
- WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: MarsWPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources ... read more
- Epic aims to boost originality in Fortnite’s creator ecosystemFortnite’s copycat culture might finally be on its way out. Fortnite creators’ habit of copying other creators’ popular experiences, rather than developing original games, has long frustrated both fellow creators and brands looking to invest ... read more
- Ad Tech Briefing: The DSP wars — a game of finance over features?As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s ... read more
- WPP Media cuts 2025 ad spend predictions in response to tariff uncertaintyMeanwhile, in a galaxy far, far away from the parent company, WPP Media has downgraded its forecasts for global ad spend growth by 1.7%, a consequence of clients responding en masse to U.S. President Donald ... read more
- Why publishers should shift to selling agents, not adsMichael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer ... read more
- Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market moveAs expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans. ... read more
- Lifestyle publishers rewrite the SEO playbook for AI-driven searchLifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen and lifestyle content — like science, health and society — ... read more
- Meta’s AI ad plan raises stakes – even if creative execs are shrugging it offMeta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next ... read more
- AI talk returns to Cannes — but marketers want practicality over pontificationYet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs ... read more
- Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hypeIs Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations. As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to ... read more
- Boston Globe, Future, Vox Media join ProRata’s generative AI licensing modelA fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata ... read more
- The case for and against… agencies making transparency their selling pointTransparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV ... read more
- As AI reshapes search, Zola turns to creators to meet Gen Z where they scrollIf there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it. Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, ... read more
- Heineken uses hard numbers to foster better representation in social media adsDEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging ... read more
- Digiday+ Research: Nearly half of publishers report an increase in referral traffic from socialInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to ... read more
- How AI-backed neuro-contextual technology is improving ad targetingJorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to ... read more
- WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI marketIf you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and ... read more
- Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI eraThis week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic ... read more
- Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still thereAgainst all odds – and headlines – ad spending is holding steadily. Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs ... read more
- Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing linesMore media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the ... read more
- The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’ The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Deal Desk’s official announcement is expected imminently, although ... read more
- Publicis and IPG win Paramount’s media businessIn a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, ... read more
- The state of AI in the newsroom | Framing the impact of AI beyond workflow automation in 2025This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve ... read more
- IAB Tech Lab unveils plans to bolster publisher monetization in the AI eraIAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and ... read more
- In Graphic Detail: How podcasts are earning their spot in the premium ad tierIn 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format ... read more
- Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for EmmysThis week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award. YouTube TV (Emmys edition) TelevisaUnivision’s ad ... read more
- Why Oatly’s marketers prefer cultural signals to focus groupsOatly’s marketers don’t do normal – even when it comes to market research. Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity. Oatly, the oat milk brand, however, is taking ... read more
- TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment appTikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too. “We’ve been listening and building alongside our partners to create ... read more
- The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping full-time staff at a minimum and relying more heavily on freelance help in ... read more
- A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and morningsSubscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 ... read more
- Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listingsMNTN’s initial public offering has revived hopes for ad tech companies eyeing public markets, debuting at $16 per share and quickly rising to $28, with a valuation of $1.2 billion. Backed by Morgan Stanley and ... read more
- ‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertaintyBudgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 ... read more
- Roblox faces growing pains as marketers start to demand more ad transparencyRoblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers. Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to ... read more
- Amazon and The New York Times’ AI deal signals a new wave of publisher partnershipsIt finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon. The agreement will allow Amazon products, like ... read more
- WTF is AI slop doing to warp media metrics?In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a ... read more
- Pride, but no budget: LGBTQ+ creators hit by ad spend dropIn 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign ... read more
- Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?GroupM’s rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industry’s largest media investment house. But beyond the ... read more
- Ad revenue grows at Target as Roundel stays insulated from broader retailer strugglesWhile Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture. In its Q1 2025 earnings call ... read more
- How composable identity unlocks cross-departmental performancePatrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has ... read more
- Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activityDigiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity and privacy workarounds. ... read more
- The Rundown: What Droga’s move at Accenture Song means for a creative group in fluxAccenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the ... read more
- Startups try to make smart bets with marketing budgets ahead of a potentially volatile summerThis article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer. While summer might be ... read more
- Amid sports marketing’s gold rush, some brands are targeting niche fan communitiesEven without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise. In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, ... read more
- Pitch deck: Here’s how Amazon has been selling its DSP so far this yearFor years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road ... read more
- The brand and agency guide to addressing market disruption with omnichannel strategiesThis Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies. Disruption has become a defining feature of digital advertising. Seismic ... read more
- LinkedIn courts creators — and advertisers — with new performance metricsLinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI. As of Wednesday (May 28), LinkedIn creators can now track how many profile ... read more
- The winners and losers of Google’s AI ModeGoogle’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries. While that may still ... read more
- Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second halfThis week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well. Q2 ad revenue is pacing well, but publishers are dealing with some ... read more
- ‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executiveThe recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications. However, it was in ... read more
- In-house agencies navigate a new phase of purpose and pressureWhen the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams. Just last month, PepsiCo reportedly handed off parts of its internal creative studio to ... read more
- Why guaranteed access matters when it comes to securing premium DOOH inventoryLindsay Shelton, director, North America, VIOOH Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Brands need guaranteed ... read more
- Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more realFor ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility. “Look” being the operative word. Nothing’s guaranteed but there is momentum. MNTN’s splashy ... read more
- CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challengesThis is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. ... read more
- How creator marketing has become key to Mastercard’s culture-hacking strategy
- Perplexity has offered ads for half a year — marketers already want scaleIt’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers Digiday ... read more
- Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad businessThis week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. ‘Everyone’s trying to undercut The Trade ... read more
- T Brand Studio, Dagne Dover and MyShop are shortlisted for the 2025 Future Leader AwardsThe Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists ... read more
- T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader AwardsThe Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists ... read more
- Search slips, Discover delivers: Publishers navigate latest Google updateNo apocalypse yet: Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Google’s rollout of its generative AI search experience, AI ... read more
- How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan TaylorSubscribe: Apple Podcasts • Spotify Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page ... read more
- Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buyingWhen programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers are weary, wading through ... read more
- Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to comeThese agents will do everything, if they’re built on Google systems can it tweak them to help Google? Robert Webster, TAU Marketing Solutions Alphabet’s AI advancements continue to wow Wall Street, but they’re ... read more
- Q2 brought calm, but not confidence as CMOs spend with caution
- Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shopsIn an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or ... read more
- OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: adsThe bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony ... read more
- WTF is clipping? The low-lift creator strategy grabbing advertisers’ attentionOver the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube ... read more
- Lowe’s Media Network eyes incrementality amid marketer budget pressuresAd spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners ... read more
- Media agency vet Paul Woolmington on the balance of brand/performance with human/techPaul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, ... read more
- Digiday+ Research: Marketers plan less upfront spending this yearInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions in this year’s upfront market negotiations: Will ad prices come down after last ... read more
- Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’This story was originally published on sister site, Glossy. TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 3% sales growth during its Q1 fiscal 2026 meeting on Wednesday. “The availability of ... read more
- Danone takes cues from pharma marketing as GLP-1 changes American appetitesFood and beverage brands are introducing new products that aim to address the questions raised by consumer usage of GLP-1 weight-loss drugs like Mounjaro and Wegovy. At the same time, they’re beginning to borrow from ... read more
- Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishersThis week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’ search referral traffic. Users’ queries in AI Mode are two to three ... read more
- ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraudAI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according ... read more
- The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trialRelated Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with ... read more
- ChatGPT referral traffic to publishers’ sites has nearly doubled this yearChatGPT is sending more of its traffic to publishers’ sites. Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in January, ... read more