Advertising Perspectives

Times of uncertainty tend to be times of opportunity for private equity investors, so it makes sense they’re looking at the ad industry  Specifically, the agency holding groups.  Publicis may have denied a report ... read more

Escaping urban areas was a common lifestyle choice for many city dwellers at the onset of the coronavirus pandemic in mid-March. It was done in an attempt to outrun the virus, as well as to ... read more

Escaping urban areas was a common lifestyle choice for many city dwellers at the onset of the coronavirus pandemic in mid-March. It was done in an attempt to outrun the virus, as well as to ... read more

Mother is getting into the media business.  Over the last 18 months, the independent creative shop has been building a team to run an independent media agency, Media by Mother, to be a “modern media ... read more

If CBS News Digital evp and gm Christy Tanner had her way, the inauguration of Joe Biden as U.S. president on Jan. 20 will be relatively uneventful. “We wish for a news-free inauguration, a totally ... read more

This article was reported on — and first published by — Digiday sibling Glossy. When it comes to working relationships, increasingly, fashion brands don’t want to tie their employees down.  New business models are ... read more

Performance marketing agencies are exploring building direct-to-consumer brands in-house. Doing so will not only allow agencies more control over the growth of a brand, but serve as a test case to prove strategies they want ... read more

And you thought your day was busy. In an interview with Marie Claire last month, country music icon Dolly Parton admitted to sleeping just five hours a night and getting up long before the sun ... read more

The fallout from the violence that took place inside the U.S. Capitol building last week is spreading to e-commerce platforms.  Between January 7-11, the merchandise platform Teespring banned 26 users from its site for selling ... read more

Add Revolt to the list of TV network owners setting up standalone streaming properties.  In the first quarter of 2021, Revolt plans to launch a free, ad-supported direct-to-consumer streaming app on connected TV platforms, including ... read more

Marc Phillips was exhausted from being extremely online. The former social media manager worked for award-winning global brands. But by 2017, he had had enough. Political tensions were high, Twitter bots were multiplying and school ... read more

Over the past year or so, Netflix has faced its greatest competition yet among subscription-based streamers in the forms of Disney+ and HBO Max. Now it is Hulu’s turn. As Netflix has done ... read more

Most publishers are beginning 2021 with user identity problems. Hearst is going into the new year hoping it can help solve them while strengthening their own post-cookie hand in the process. Over the past year, ... read more

It is one of the ad industry’s most uncomfortable truths that although Black people are enjoying greater representation, it remains white people who predominantly profit from their culture. As awareness of racial inequality grows worldwide, ... read more

“At first I loved traveling all the time,” recalled Preeti Chotai, a London-based beauty trends and innovation expert who used to fly every few weeks to meet clients such as L’Oréal and Coty, and attend ... read more

Welcome to the Marketing Briefing, a weekly feature for Digiday+ members that goes deep into the world of brands, marketing and the executives shepherding them for their companies. The Marketing Briefing, which will be authored ... read more

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify For years, gaming has been categorized as a niche form of entertainment. But that’s been changing over the better part of the past decade, including within the realm of gaming ... read more

There’s little arguing that Triller right now is not a mainstream app at 65 million monthly active years at its last count. And it clearly gets outsized attention —note that there were more than 1.6 ... read more

By Karen Wood, senior director, product marketing, Acquia Trust, reliability and making good on brand promises have always been the cornerstones of customer loyalty. Brands that offer a frictionless, flexible customer experience (CX), one that ... read more

During the insurrection at the U.S. Capital building last week, agency execs and marketers were pressing pause on paid advertising, especially on social. Doing so has become part of the playbook for marketers amid a ... read more

For media companies, the Consumer Electronics Show has long been more about marathon sales meetings than consumer electronics. So with the three-day confab set to take place virtually this week, publishers’ sales teams have adapted ... read more

It seems that resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end of the labyrinth. Sure, they have a vague idea of ... read more

Welcome to the Media Buying Briefing, a new weekly feature for Digiday+ members that goes deep into the world of media buying and media agencies, including the news, developments and trends impacting everything from the ... read more

After a violent mob overtook the U.S. Capitol building on Jan. 6, advertisers pulled their campaigns from linear TV and streaming services just as they did on social platforms like Facebook. But the pullbacks ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here.Having outgrown its old headquarters, Chicago ad agency ... read more

Protocol, like most media companies in the spring of 2020, took a hit — and one that was especially acute just months past launching in February. It faced a coronavirus-induced layoffs of 13 employees —about ... read more

By Miranda Lo, senior marketing manager, global business brand team, Twitter How a brand launches can make or break campaigns. After the planning and testing phases are complete, brands must ask one important question: ... read more

Any other year, more than 100,000 people migrate to Las Vegas for the annual Consumer Electronics Show. But in 2021, another year of a global pandemic, mask mandates and lockdowns, CES will move to a ... read more

In 2020, a flurry of brands took to social media to share their support of the Black Lives Matter movement. Then, needing to walk the walk, some of those brands started spending more of their ... read more

This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing–as ... read more

Political affiliations have the potential to tell marketers more about a consumer than almost any other demographic information at their disposal. And that is the strategy that Meredith’s media planning and buying division, MNI Targeted ... read more

Advertisers are pressing pause on paid social advertising and reevaluating their overall ad spends amid the chaos in Washington, D.C. after a pro-President Trump mob broke into the Capitol building Wednesday. Media buyers say advertisers ... read more

The global economic outlook remains cloudy, the coronavirus has not yet been brought to heel, and there are plenty of reasons to be skeptical that president-elect Joe Biden will be able to bridge the gap ... read more

Best known for the music video channels it operates on YouTube, Vevo has been among the digital video publishers pushing to secure its place on people’s TV screens. In the latest example of that effort, ... read more

In 2020, virtually every industry across the globe was forced to adjust to new realities and reimagine old ways of doing business. Nowhere was this truer than in branded film and video production. As in-person ... read more

Digiday Media is excited to announce two new additions to the Digiday editorial team. With the new year upon us, and as we look forward to deepening our coverage of the marketing and commerce spaces, ... read more

New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, ... read more

Last year reshaped the future of TV in myriad ways. It catalyzed the shift to streaming, foisted newfound flexibility into traditional TV advertising and threw traditional production and programming pipelines in flux. Many of ... read more

A year ago it may have been hard to imagine the ways a pandemic could impact the world of programmatic marketing. As it has turned out, of course, the coronavirus crisis has had profound implications ... read more

Ad tech is having a moment, again. Far from being upended by the coronavirus pandemic, the much-maligned section of the ad industry is in rude health thanks in large part to a surge in online ... read more

When it comes to getting noticed by the boss, virtual working can be a nightmare. The coronavirus crisis and the switch to remote working and meetings has made it more difficult for employees to stand ... read more

While 2020 was a year of struggle and strife for many publishers, London-based Future PLC ended its 2020 fiscal year up 65% in total revenue from last year, bringing in a total ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

If you were hoping that come 2021 ad spending would be back to pre-pandemic levels, I’m sorry to tell you that it still isn’t the case. There was no magic snap back to normal on ... read more

Media can be a morbid business sometimes. After two decades of disruption and destabilization wrought by tech platforms, changing advertiser expectations and consumer behavior, it’s fair to say that people in media and marketing have ... read more

No-one could have predicted just how fast businesses would have to change in 2020 in order to cope with the fallout of the coronavirus pandemic. In retrospect, companies have described the crisis as a catalyst ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Agency bosses have had to not only ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to ... read more

Successful media companies are ones that give readers what they want as well as anticipate their needs. That’s proven to be even more crucial this year as media companies tried to emphasize their own first-party ... read more

Hard seltzer broke big in the summer of 2019, but Anheuser-Busch is continuing to find new ways to keep the beverage top of mind. One strategy is to release new brands and flavors, which is ... read more

A wave of consolidation led to more balanced — if still grim — changes in headcount at agencies this year. Despite every holding company reporting some staff reductions and predictions of a major bloodletting in ... read more

This past June, ad agencies released employee diversity data and made public commitments to improve diversity, equity and inclusion in advertising. Since then, agencies told Digiday they are still committed to change but this past ... read more

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2021 may have in store for the publishing and marketing industries, from what ... read more

For proof that necessity is the mother of invention, look no further than the sales teams’ offerings across media and marketing in 2020. Even in a year when planning cycles were shorter, brands were even ... read more

This year the coronavirus crisis threw TV advertisers a curveball, but ultimately 2020 proved to be a transformational year for the industry. Indeed, she pandemic accelerated many of the systemic changes that were already in ... read more

The end of the year has brought a flurry of publishers launching marketplaces. Leaf Group’s Well + Good launched a shop filled with wellness items including Vitamin D skin cream and bath bombs; Narcity, ... read more

It’s crunch time for media companies to ditch their dependencies on third-party cookies. Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline and scale the first-party ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Imagine making a phone or video call ... read more

This holiday season, streaming inventory was the ad industry’s version of Microsoft’s and Sony’s newly released gaming consoles: a hot commodity difficult to keep in stock. “It’s hard to find any impressions in the fourth ... read more

At least a few times a year, a pay-TV provider and a TV network owner reach an impasse over how much money the provider should pay the network to carry the latter’s linear channels. ... read more

There are 26 international iterations of Condé Nast’s Vogue and what’s become evident at the end of 2020, as the coronavirus crisis continues its disruptions, is that the iconic fashion brand’s global audiences have key ... read more

For media buyers, especially those focused on performance marketing, the majority of their budget is still spent on Facebook and Google. Both tech companies, though, face new scrutiny from lawmakers that could affect their ad ... read more

TV networks are overdue on their bills to advertisers. Those debts have continued to pile up in the fourth quarter, further tightening the already constrained TV ad market and pushing networks to prioritize wiping their ... read more

Thanks to things like a healthy Cyber 5, two quarters of positive momentum driven by resilient advertising budgets, many publishers see themselves ending 2020 on a high note. It’s a stark contrast from the first ... read more

This past summer, Black employees in advertising called on agencies and brands to release employee diversity numbers as well as commit to structural changes that would start to combat racism in advertising. Since then, agencies ... read more

By Jeff Kupietzky, CEO, PowerInbox For years, brand marketers have known that targeted personalization is key to driving customer engagement, which is why a growing number are investing in personalized messaging. Even something as simple ... read more

Rina Hahm, head of North America West, Facebook Audience Network It has been a year to remember in the gaming world and beyond. In 2020, stay-at-home orders fueled mobile gaming consumption, delivering new audience insights ... read more

It seems that rumors of Facebook Instant Articles’ death have been greatly exaggerated. On Tuesday, Dec. 15, Facebook announced some growth stats and updates for its long-running mobile content format. The key details First ... read more

This year, 2020, won’t end when the calendar flips to Jan. 1. Its impact on the future of TV — that blurring of traditional TV, streaming and digital video — will continue into next year ... read more

It’s a new era of subscription bundling and it’s a lot more sophisticated than selling readers on a two-for-one deal. Publishers including Business Insider, the Wall Street Journal and the Washington Post are turning ... read more

‘Tis the season for colds and flu, on top of the coronavirus’ latest surge. But with today’s enforced remote-working culture and heightened pressure of digital presenteeism, some agency executives no longer feel justified in taking ... read more

Data-driven marketing helps brands understand where consumers are within the shopper journey, enabling them to predict better what the customer might do next. And while this data allows brands to target advertising throughout the path ... read more

As the new year approaches, industries across the board could not be more thrilled to part with 2020, which will undoubtedly go down as one of the most challenging years of our time.  In advertising ... read more

Amazon started 2020 in an already-dominant position within the U.S. e-commerce business and, more broadly, the retail trade. However, the COVID-19 pandemic sent the company into uncharted territory, as consumers flocked to e-commerce and brands ... read more

The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises — have employed novel approaches to keeping the troops happy and secure in these trying times, everything from inviting the ... read more

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox. Known for its approachable tone in explaining the news, the site is a year into its merger with New York Magazine, and in ... read more

After one of the most trying, unpredictable years in memory, the media and marketing industries are looking forward to better days in 2021. But publishers are more bullish about their prospects than their agency counterparts, ... read more

Over the last nine months, marketers and agency execs have had to repeatedly rethink campaigns, retool media plans and manage cash flow to stay afloat amid the pandemic. While some of those changes to the ... read more

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and ... read more

By Seraj Bharwani, Chief Strategy Officer, AcuityAds A live, one-question poll at the IAB Brand Disruption Summit in November, 2020, brought to light an issue that has been front and center for most marketers. Over ... read more

The post Not a chicken-and-egg scenario: The role of content in a video unit appeared first on Digiday. ... read more

For years, direct-to-consumer brands have been aware that they’re too reliant on Facebook, but reluctant to truly diversify their media mix as the platform has been critical in helping them hit their goals. That’s ... read more

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. It’s your worst nightmare. Imagine throwing a ... read more

Much as some would like to, publishers just can’t quit AMP. Last month, Google Search shared a timeline for the end of an important chapter in many publishers’ move from desktop- to mobile-first. Starting in ... read more

by Mike Welch, head of Xandr What a year. We all expected radical change in the premium advertising industry — but none of us could have predicted this much, this fast. New technologies and emerging ... read more