- WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary KupferbergSubscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms ... read more
- Kickstarter Provides Creators With A New Tool To Manage TariffsCreators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delayed timelines while providing backers with a clearer explanation of why their original monetary goals may have changed. ... read more
- OpenAI Adds Shopping Features To ChatGPT SearchAfter code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a shopping experience without the need to serve ads. ... read more
- OpenAI Adds Search Shopping Features Independently From Seeing AdsAfter code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a shopping experience without the need to serve ads. ... read more
- Traversing The Multiverse: Media Are Changing And So Is The AudienceThe old top-down family models no longer apply. Young people have more influence over purchasing decisions than their parents did at that age. ... read more
- Yahoo DSP Launches Conversion API To Help Advertisers Measure ConversionsAdvertisers can use the new solution to streamline measurement and attribution. ... read more
- Take It Down Act heads to Trump’s deskThe Take It Down Act is heading to President Donald Trump’s desk after the House voted 409-2 to pass the bill, which will require social media companies to take down content ... read more
- Duolingo will replace contract workers with AIDuolingo co-founder and CEO Luis von Ahn. | Photo: Getty Images Duolingo will “gradually stop using contractors to do work that Al can handle,” according to an all-hands email sent by co-founder ... read more
- Sam's Club Brings Membership Deals To RobloxWalmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club. ... read more
- ‘Video games are not manufactured in China,’ Playasia reassures tariff-wary customers
- GOG is adding some classic Star Wars games to its preservation programStar Wars: Battlefront is a first- and third-person shooter released in 2004. | Image: Pandemic Studios / LucasArts The PC gaming platform GOG is adding a bunch of classic Star Wars games ... read more
- DHL restarts deliveries of international packages worth more than $800DHL Express is resuming shipments of packages valued over $800 that are bound for consumers in the US, Reuters reports. The international shipping company had suspended the shipments last week due ... read more
- The DJI Phantom is no moreIn 2019, DJI insisted to me that it wasn’t killing off the Phantom, its iconic line of oft-imitated drones that turned the Chinese company into the powerhouse it is today. And ... read more
- State Lawmakers Pass Washington Tax On Ad ServicesThe ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, which would tax online advertising services such as analytics, search engine marketing and campaign planning. ... read more
- Washington Lawmakers Pass Tax On Advertising ServicesThe ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, which would tax online advertising services such as analytics, search engine marketing and campaign planning. ... read more
- New ChatGPT ‘glazes too much,’ says Sam Altman
- Tech Groups Make New Plea To Block Florida Social Media LawFlorida's new lawsuit against Snap for allegedly defying the social media law makes the request for an injunction "all the more urgent," tech groups argue. ... read more
- How Marc Andreesen’s Signal group chats helped spawned the tech rightThe power elites have a Signal group chat, too - and the ones that seem to be reshaping the government, according to a recent report, are the ones Marc Andreesen ... read more
- The Kickstarter you backed may soon ask for more money to cover Trump’s tariffsKickstarter is launching a new “Tariff Manager” tool that will allow creators to apply a surcharge to projects after their campaign has ended, as spotted earlier by 404 Media. The tool ... read more
- ChatGPT is getting better for shoppingOpenAI is improving ChatGPT’s web search capabilities to make the AI chatbot a more useful tool for shopping. People already use ChatGPT to do research around products, but before these updates, ... read more
- A pirated iOS port of Blue Prince is climbing the App Store chartsThis is a screenshot from the PC version of the game — not the unofficial mobile one. | Image: Raw Fury Apple’s App Store review has yet again let at least one ... read more
- Anthropic: How GAI Affects Performance Of EconomySoftware development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's important for marketers to understand how a variety of AI methods ... read more
- WhatsApp is working on video and voice calls on the webWhatsApp’s web-based client may soon get voice and video call functionality built in, reports WABetaInfo. Currently, WhatsApp users who would like to make calls to others have to either rely on ... read more
- Jay Penske Takes Control of SXSW: Will Profits, Politics Overtake Festival?Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers. ... read more
- NBCUniversal’s James Kreckler on Redefining Live-Event Ads With Content, Tech and Peacock’s PodsSAN JUAN, PR – NBCUniversal is doubling down on its integrated approach to live event advertising, and according to James Kreckler, senior vice president of digital media sales at the media company, it all starts ... read more
- Tennis star Alexander Zverev calls out automated line judging systemZverev received a warning for taking a photo of the mark the ball left on the clay court. | Photo by Alberto Gardin/Eurasia Sport Images/Getty Images<br> It’s clay court season in tennis, ... read more
- Wii Homebrew Channel development shuts down over ‘stolen’ codeThe GitHub repository for The Homebrew Channel (HBC), a popular piece of software used on hacked Nintendo Wiis, has been archived. Its maintainers are accusing the creators of “libogc,” a software ... read more
- Neurotech companies are selling your brain data, senators warn
- Apple’s most affordable iPad is now the cheapest it’s ever beenThe latest iPad is now $50 off. If all you need is a reliable tablet for everyday tasks like streaming, checking email, or browsing the web, Apple’s latest entry-level iPad delivers good ... read more
- The Pixel Watch 2 is now on sale for $100 offIf you’re an Android user who has been staring longingly at the wrists of people with smartwatches, but haven’t had the impetus (or the cash) to buy one yourself, this may ... read more
- These wireless headphones have ‘80s Sony Walkman vibesThe Lightwear Headphones Hp1 weigh 103 grams thanks to their minimal design. | Image: km5 Headphones had existed for well over 50 years by the time Sony’s Walkman debuted in 1979, but ... read more
- Google announces a special Android event ahead of I/O
- Google Play Games might be headed to the graveyardGoogle is quietly building key features of its Play Games app, which lets you track achievements on Android games, directly into the Play Store, Android Police reports — signaling plans that ... read more
- The Power Of Digital Platforms For LinkedIn AdvertisingLinkedIn's targeting capabilities offer distinct advantages over alternative platforms. While Google Search captures high-intent users without guaranteeing alignment with a company's ideal customer profile, LinkedIn enables businesses to filter audiences based on specific professional criteria ... read more
- They Slip Away Across The MultiverseJust when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time. ... read more
- America is living in tariff limbo
- OnePlus backs off its Watch 3’s huge price hikeOnePlus has reversed a big price hike for the Watch 3 and will sell the smartwatch for $349.99, OnePlus spokesperson Spencer Blank tells The Verge via email. That’s $20 more than ... read more
- Fired FTC commissioners on fighting for their jobs backToday, we have something special for you: A few days ago, I hosted a panel with FTC commissioners Rebecca Slaughter and Alvaro Bedoya at the IAPP Global Privacy Summit in Washington, ... read more
- Nothing’s second modular phone reinvents the rulesThe Phone 2 Pro is compatible with a magnetic kickstand, a lanyard, and add-on lenses — all sold separately. Nothing has announced the second phone under its colorful subbrand CMF: the Phone 2 ... read more
- Microsoft Explains How It Made An Ad From AIIn the ad Microsoft co-created with generative AI, people's faces are not visible and views are from the top - focusing on laptops, keyboards and human hands. ... read more
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that margin significantly heading into this year's upfront marketplace. ... read more
- Brendan Carr’s FCC is an anti-consumer, rights-trampling harassment machineIn less than 100 days the Federal Communications Commission (FCC) has been converted from a media and telecom watchdog into a bizarre, rights-trampling grievance machine built for one purpose: to coddle ... read more
- Netflix’s Tudum 2025 event will stream live next monthTudum, Netflix’s annual fan event showcasing all of its upcoming projects, is almost upon us once again. Today, Netflix dropped a trailer teasing some of what’s going to be at this ... read more
- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data BizBecausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity. ... read more
- Skin Deep makes immersive sims messy and manicSquidge, splodge, splat: Skin Deep doesn't sound like most immersive sims. It doesn't sound like most video games. Close your eyes and what it aurally resembles is a slapstick cartoon with ... read more
- I tried the magnetic mouse with its own folding USB-C charge cableEver wanted a mouse that could easily stick to your laptop as you carry it around? I can't say so myself - but one's launching on Kickstarter today that seems to ... read more
- Elon Musk’s DOGE ties could get his companies out of $2 billion in potential liabilityElon Musk’s expansive portfolio of companies could avoid more than $2.37 billion in potential legal liability due to his unprecedented influence over the US government, a new Senate report finds. The ... read more
- Critics, Award Voters Need To See Movies, TV Shows – What About Media Buyers?Oscar voters will no longer be able to cast final ballots in categories in which they haven't seen all of the nominees, the Academy of Motion Picture Arts and Sciences now says. ... read more
- HBO Doc: Paul Reubens Was More Than Pee-wee HermanA new two-part documentary on the life of Paul Reubens is welcome news. ... read more
- 'Sinners' Keeps Shocking, Sets Second Week RecordIt was the strongest second week for any release in percentage decline from the first week - just 6% - and the second-highest performance ever for an R-rated horror movie. ... read more
- Widespread power outage hits Spain and neighboring countries France and PortugalYellow line shows actual power, red line is projected. Power went down Monday afternoon in vast areas of Spain, crossing over into Portugal and France causing widespread outages in homes and businesses ... read more
- Is WPP Getting Ready To Unload AKQA?Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency. ... read more
- WTF are gray bots?A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots. They’re not yet a household name like “generative AI” or “AI agents,” but gray bots are already ... read more
- The winners and losers of Google’s third-party cookie reversalThe dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times ... read more
- Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbookWith TikTok’s future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube. Although President Donald Trump extended the deadline for ... read more
- As talk of recession looms, smaller brands bet on the value of retail media — here’s whyPresident Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small businesses, however, are keeping their ... read more
- Is Facebook quietly becoming a new revenue stream for publishers again?Just when publishers thought Facebook was done, it’s pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisingly — coinciding with an influx of revenue ... read more
- Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon studyIs it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new research it is ... read more
- Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and ... read more
- Automotive TV Spending Rises 10.8% In March"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. ... read more
- Nike is facing a lawsuit from people who bought its NFTsNike’s Cryptokicks iRL, a physical sneaker released under the RTFKT brand. A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. ... read more
- Complicated to Complex: AI Agents and Managing a Dynamic Martech StackThe following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can ... read more
- Activision Blizzard Media’s Claire Nance: Players are Cross-Platform — Brands Should be TooGamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media. Nance wants brands to be aware ... read more
- OnePlus 13R review: Maybe just buy a Pixel 9AA battery that goes for days at a price that’s nice. The OnePlus 13R is a particular kind of midrange phone for a particular kind of person. It's a pared-down version ... read more
- Clair Obscur: Expedition 33’s battles are best when you break themClair Obscur: Expedition 33 has flashy, thrilling battles, but the best thing about them is how you can twist the game's many systems to your advantage. The turn-based RPG combat might ... read more
- Star Wars is so backHi, friends! Welcome to Installer No. 80, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, hope you had better luck than I did ... read more
- A new Alien: Earth teaser includes the miracle of alien birthIt's been a busy week for Alien: Earth's marketing team, having released three new teasers over the last few days. The longest of them - titled "Gestation Complete" - spends two ... read more
- Digital photo frame company Nixplay cut its free cloud storage to almost nothingOne of the most frustrating realities about modern technology products is that while so many of them can get exciting new features via the internet, they can lose them just as ... read more
- How to use Visual Intelligence on the iPhoneOne of the Apple Intelligence features that hasn't been delayed is Visual Intelligence, which uses your iPhone's camera to identify and answer questions on whatever's around you in the world. It ... read more
- Is Google’s smart tag network any good yet?The Chipolo Pop, Pebblebee Clip, and Moto Tag are the three main trackers using Google’s network. When Google launched its long-awaited Find My Device network in April 2024, it arrived to… well, ... read more
- Bionic Bay mixes floppy physics with hard sci-fiWandering through Bionic Bay's dark alien world is unsettling and awe-inspiring. There are massive structures with no clear purpose and autonomous factories filled with whirring saw blades and devastating lasers. It's ... read more
- Kuxiu’s ‘world first’ solid-state power bank costs a little more but lasts much longerThe Kuxiu S2 magnetically attached to the MagSafe-compatible case on my iPhone 15 Pro. Solid-state batteries are the future. They're more powerful, compact, safe, and sustainable than Lithium-ion alternatives, but true all-solid ... read more
- GPU prices are out of control againAn Nvidia RTX 5090 graphics card. | Photo by Tom Warren/The Verge Every so often, Central Computers - one of the last remaining dedicated Silicon Valley computer stores - lets subscribers know ... read more
- Bending to industry, Donald Trump issues executive order to “expedite” deep sea miningDonald Trump wants to mine the depths of the ocean for critical minerals ubiquitous in rechargeable batteries, signing an executive order on Thursday to try to expedite mining within US and ... read more
- Trump DOJ goon threatens Wikipedia
- Trump offers a private dinner to his biggest memecoin buyersDonald Trump | Image: Laura Normand / The Verge President Donald Trump recently announced that he would host a private dinner for the top 220 biggest holders of $TRUMP, the meme coin ... read more
- Gmail gets a slider on Android tablets, AI on the sideGoogle is rolling out Gmail updates for mobile users across Android and iOS, with some design updates and new access to AI features. Android tablet and foldable owners will have a ... read more
- FCC Presses Courts To Uphold T-Mobile, Verizon Privacy FinesThe FCC says appellate courts presiding over T-Mobile's and Verizon's challenges to privacy fines should uphold them, despite the 5th Circuit's ruling that a similar fine against AT&T was unconstitutional. ... read more
- USAID decides not to collect former workers’ abandoned devicesThe entrance to the now shuttered USAID office can be seen as black plastic covers a USAID sign at the Ronald Reagan Building and International Trade Center in Washington, DC on April 1, ... read more
- Why are companies lining up to buy Chrome?Chrome could eventually be up for sale, if the US Department of Justice gets its way in the remedies trial for US v. Google. And there are already buyers lining up ... read more
- Perplexity’s CEO on fighting Google and the coming AI browser warAravind Srinivas is battling Google to get his Perplexity AI assistant preinstalled on Android phones. At the same time, the CEO is refocusing his startup on what he predicts will be ... read more
- Clair Obscur: Expedition 33 is an audacious RPG with all the right movesOn paper, Clair Obscur: Expedition 33 doesn't seem to stand out amidst a recent wave of prestige RPGs, from the newly polished high fantasy of the Elder Scrolls IV: Oblivion remake ... read more
- Is this the antidote to America’s truck bloat problem?Last night, a new company called Slate Auto unveiled its first product, a spartan two-seater electric truck with a mere 150 miles of range and a world of possibility. There's no ... read more
- Snap's New Affiliate Program Looks To Boost Ad BizTo boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform. ... read more
- The world’s biggest zipper maker is developing a self-propelled zipperYKK’s self-propelled zipper prototype is chunky and currently being tested for more industrial applications. | Screenshot: YouTube Japan’s YKK, the world’s largest zipper manufacturer (go ahead, grab the nearest zipper, it probably ... read more
- Chromebooks could get a boost from Snapdragon X Plus chips soonChromebooks on Arm processors are about to get a big boost as developers prepare new versions of ChromeOS with support for Qualcomm’s latest Snapdragon chips, reports Chrome Unboxed. According to a ... read more
- Infinity Nikki is coming soon to Steam and will add co-op modeInfinity Nikki’s next update will add some major new features. Bubble Season starts April 29th and will include a new area, new activities, and, of course, new (and returning) outfits. But ... read more
- Windows 11’s voice typing will soon let you turn off the ****ing profanity filterIf you’re like me and you have a bit of an uncontrollable potty mouth, Microsoft has got you covered with its latest Windows 11 feature. The software maker is changing the ... read more
- Signalgate: Pete Hegseth’s problematic passion for groupchatsSignal Trump administration senior officials are facing harsh criticism after it was revealed that they had used the personal messaging app Signal to discuss highly classified military intelligence in a group chat. The ... read more
- Shein and Temu raise prices in response to Trump tariffsDonald Trump's staggering tariffs on Chinese imports have hit nearly every category of consumer goods, from electronics and automobiles to clothing and footwear. One of the most vulnerable industries is the ... read more
- Legal Rulings On Big Tech Are Good For AdvertisersThe era of unchecked dominance by a few digital giants is beginning to change. ... read more
- WD’s 2TB SSD for Xbox is $50 off and the M4 MacBook Air is just $899Maybe, like me, you bought the Xbox Series S with 512GB of storage and realized, after installing Call of Duty: Black Ops 6, that you don’t have much (or any) space ... read more
- Microsoft launches Recall and AI-powered Windows search for Copilot Plus PCsWe knew Microsoft was about to launch Recall for real this time, and now the software maker is making it available to all Copilot Plus PCs. Recall, a feature that screenshots ... read more
- Google is killing software support for early Nest ThermostatsGoogle has just announced that it’s ending software updates for the first-generation Nest Learning Thermostat, released in 2011, and the second-gen model that came a year later. This decision also affects ... read more
- Adidas’ 3D-printed shoes are launching globally on May 2ndThe Climacool’s complex lattice structure makes the shoe breathable all around the wearer’s foot. | Image: Adidas When Adidas’ launched its Climacool shoes last September, the 3D-printed slip-ons featuring a form-fitting and ... read more
- Bill Gates’ daughter Phoebe launched a shopping appPhia will compare the prices of products with new and used options. | Screenshot: The Verge Phoebe Gates, the daughter of Bill and Melinda Gates, has launched an AI shopping app with ... read more
- Hearst TV Defeats Video Privacy SuitSiding with Hearst TV, a federal judge threw out a lawsuit claiming that the company violated the federal video privacy law by sharing information about a smartphone user's video history to Google and Braze. ... read more
- Billie Debuts Scratch And Sniff Armpit BillboardsIf the posters don't gross people out, the personal-care brand hopes the sensory out-of-home experiment will win fans for a new fragrance. ... read more
- The FBI arrested a sitting judge for ‘obstruction of justice’Federal agents arrested a Milwaukee judge Friday on obstruction charges for allegedly interfering with an immigration arrest. Judge Hannah Dugan of the Milwaukee County Circuit Court was arrested in the county ... read more
- YouTube Ad Revenue Jumps 10.3% To $8.9BGoogle began testing AI Overviews in YouTube as the company turned 20 and the video site's ad revenue climbed 10% to $8.9 billion in Q1 2025. ... read more