Scarlet. Well, I was wrong, and I did manage to make it to one last day at the Toronto International Film Festival. One of the movies I wanted to see ... read more

AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward ... read more

I would not call the time I'm having with Hollow Knight: Silksong "fun," and yet I'm still playing. In the depths of The Marrow, the second major area of Silksong, ... read more

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on phones and other tech outside the US, follow Dominic Preston. The ... read more

Hi, friends! Welcome to Installer No. 97, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, hope you're having a good iPhone / ... read more

It’s been a few years since Netflix confirmed that Liam Hemsworth would be taking over as Geralt of Rivia in the live-action Witcher series. And while we caught a brief ... read more

It’s September, and many among us are dealing with back to school, and anticipating the colder weather that’s on its way (at least, if you live in the northern climes). ... read more

If you listen to music the way a lot of people do these days - with a pair of wireless earbuds, from a Bluetooth speaker, or just blaring directly out ... read more

Imagine if George Cukor's The Women was a modern, Spanish-language telenovela set in Ecuador rather than a 1939 dramedy about the lives of wealthy Manhattanites. Now imagine if the series ... read more

Few video game adaptations understand their source material quite like the Exit 8 film. It takes the rules and structure of the game - which strands players inside of a ... read more

While interviewing OpenAI CEO Sam Altman this week, former Fox News host Tucker Carlson brought up his belief in a conspiracy theory that former OpenAI researcher Suchir Balaji was “definitely ... read more

Elon Musk is pressing Microsoft CEO Satya Nadella to look into Blizzard employees who criticized Charlie Kirk after his death. Musk’s post quotes an X thread listing names and screenshots ... read more

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital ads, analyzing their performance and planning online campaigns. ... read more

Rupert Murdoch’s fortress While I generally respect The Wall Street Journal, every once in a while it sees fit to remind me that it is, in fact, owned by Rupert ... read more

In wake of right-wing activist Charlie Kirk’s public killing, around two dozen Republican lawmakers are pushing for House leadership to create a new select committee that would investigate “The money, ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially harmful impacts of their chatbots on children and teens. ... read more

Discord denies that the suspect accused of killing Charlie Kirk used the messaging platform to discuss his crime, following the service getting mentioned by law enforcement in a press conference ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps. ... read more

Stellantis announced that it was discontinuing its Ram 1500 REV electric truck, citing slowing sales of heavy-duty electric trucks. The name plate, however, will live on. Stellantis said that ... read more

The circle is now complete: you can install your Steam copy of Hollow Knight Silksong on an Android phone, play it with your automatically downloaded Steam save games — and ... read more

Search advertiser PVC Fence Wholesale "does not -- and cannot -- identify a single term in the Parties' contract that Google purportedly breached," the company argues. ... read more

"Core separation-of-powers principles, bolstered by long historical understanding, require that the President have the authority to remove at will officials like Slaughter who wield substantial executive power," a Florida-led state coalition argues to the Supreme ... read more

TikTok this week released search ad campaign data to demonstrate its worth as its extended Sept. 17 deadline to be sold to a U.S. owner or face a ban in the U.S. quickly approaches. ... read more

The government isn’t required to grant perpetual access to federal property for worship purposes. ... read more

The AI web search company Perplexity is being hit by another lawsuit alleging copyright and trademark infringement, this time from Encyclopedia Britannica and Merriam-Webster. Britannica, the centuries-old publisher that owns ... read more

Tyler Robinson, apprehended last night in connection to the fatal shooting of conservative activist Charlie Kirk, allegedly left engraved bullets at the crime scene that were covered in a furry ... read more

Apple’s new smartwatches have the spotlight this week, but Android users have a reason to celebrate, too. That’s because Samsung’s gorgeous, Bluetooth-enabled Galaxy Watch 8 Classic is cheaper than ever ... read more

The Powerbeats Pro 2 are getting many of the heart monitoring features announced for the AirPods Pro 3. Apple will release iOS 26 on September 15th and along with new ... read more

The consumer production division of the FTC reportedly is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites. ... read more

There was a lot in September’s Nintendo Direct. We got a new trailer for the Super Mario Bros Movie sequel, a new Yoshi game, a new Mario Tennis game, this ... read more

Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't just stupid, it's a $1 billion "branding boondoggle," according to pro-democracy veterans advocacy group VoteVets.org. ... read more

We still don’t know all that much about Pokémon Legends Z-A‘s main storyline, but Nintendo is already hyping up a big expansion for the new game. During today’s hourlong Direct ... read more

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not. ... read more

A new Pokémon spinoff is on the way, and it looks very different than any other entry in the long-running franchise. In fact, it looks a little bit like Minecraft ... read more

Everybody say thank you Nintendo! During its Direct livestream Hades II, the follow-up to Supergiant Game’s phenomenal roguelike Hades, finally has a release date. Prepare to bring death to Chronos ... read more

There's a lot happening in the world of artificial intelligence. There is always a lot happening in the world of artificial intelligence. The money is enormous; the stakes are high; ... read more

I don’t look like Vegeta in these, but while Meta nailed the execution, it now has to move things forward. | Photo: Amelia Holowaty Krales / The Verge This is ... read more

You won’t have to wait too long now for Metroid Prime 4: Beyond. Nintendo surprised us so soon after the Kirby Air Riders direct with another direct showcase today. Clocking ... read more

Nintendo’s oft-maligned VR headset the Virtual Boy is getting a new life on modern hardware. Nintendo announced that the platform will be coming to its collection of retro games available ... read more

The Bolt NFC, a keypad smart lock that works with Apple Home Key, now supports Android phones for tap-to-unlock. The Ultraloq Bolt NFC smart lock is receiving a free upgrade ... read more

BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions. ... read more

Nintendo wouldn’t be Nintendo if it didn’t offer surprises every now and again. During its direct showcase, the company revealed more information on the sequel to The Super Mario Bros ... read more

Mastodon is officially rolling out quote posts. Starting next week, you’ll see an option to quote another user by selecting the repost — or “boost” — button, allowing you to ... read more

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy. ... read more

The squinting eyes give it a more joyful expression, hence the name. | Image: Sony If you missed out on the limited edition Astro Bot DualSense wireless controller for PlayStation ... read more

A busy year for Nintendo continues with its latest Direct livestream. And it’s a big one: Nintendo says to expect around an hour of news and announcements for games coming ... read more

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo. ... read more

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role. ... read more

Apple has postponed preorders of the iPhone Air in mainland China, which were due to open today, with regulatory issues around eSIM almost certainly to blame. The Chinese store page ... read more

The Xperia 10 VII’s camera bar looks Pixel-perfect. Sony has announced the Xperia 10 VII, a midrange Android phone that’s launching in the UK, Europe, and Asia, though not the ... read more

Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and who stayed the same. ... read more

Here's a hot take: gaming handhelds are better with prongs. How do I know? I hold a lot of handhelds (and gamepads) here at The Verge, but Microsoft and Asus's ... read more

Microsoft has avoided a fine from the European Commission after it was charged with EU antitrust violations for bundling its Teams app with Office 365 and Microsoft 365 subscriptions. The ... read more

Asus’ ProArt P16 laptop is getting RTX 50-series GPUs and a unique new screen in its high-end configuration. Its biggest upgrades include Nvidia’s top-tier RTX 5090 mobile GPU and a ... read more

Starting next week, Apple’s new hypertension notification feature will be coming to Watch Series 9 and later and Apple Watch Ultra 2 and later with the launch of watchOS 26. ... read more

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By ... read more

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and ... read more

The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season. ... read more

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Grading Your Own Homework appeared first on AdExchanger. ... read more

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen ... read more

This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the market. That presents a ... read more

The article was first published by Digiday sibling WorkLife. The DEI landscape has undergone a mind-blowingly radical shift in recent months, forcing organizations to navigate new legal realities while trying to maintain their commitment to ... read more

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a ... read more

Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story.  Marketers are holding their bets. Few want to commit too much, too early — especially ... read more

After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media ... read more

Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle, Washington on May ... read more

Microsoft AI launched its first in-house models last month, adding to the already complicated relationship with its OpenAI partner. Now, Microsoft AI chief Mustafa Suleyman says the company is making ... read more

In the wake of right-wing activist Charlie Kirk's fatal shooting, some political figures are threatening a crackdown on free speech - a cause Kirk claimed to fight for. Members of ... read more

Anthropic will now let its Claude AI chatbot “remember” the details of previous conversations without prompting. The feature is only rolling out for Team and Enterprise users for now, allowing ... read more

Earlier today, the FBI shared two blurry photos on X of a person of interest in the shooting of right-wing activist Charlie Kirk. Numerous users replied with AI-upscaled, “enhanced” versions ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, ... read more

The work of creating artificial intelligence that holds to the guardrails of human values, known in the industry as alignment, has developed into its own (somewhat ambiguous) field of study ... read more

WBD's stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85. ... read more

The wireless earbuds can connect to everything from the PS5 to the Steam Deck and Nintendo Switch 2. | Image: The Verge A quality pair of headphones can make a ... read more

The AI-powered “Pocket Health” feature shows whether the quarterback is at risk. Amazon’s Prime Video is bringing more AI to the football field with new features designed to give viewers ... read more

The company said Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network's thought leadership on reputation and the evolving media landscape. ... read more

Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users' location data with aggregators that resold the data. ... read more

NASA Headquarters in Washington, DC. | Photo: Anadolu Agency via Getty Images An exciting discovery on Mars is being overshadowed by turmoil at NASA, with budget cuts threatening to destroy ... read more

The spot was produced by O-Positive for ad agency Special US. The director was David Shane. ... read more

Pinterest is launching "where-to-buy links," a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with third-party purchases. ... read more

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea ... read more

The measure is opposed by the ANA and other business groups. ... read more

The built-in solar panel extends the life of the dash cam’s rechargeable battery. | Image: Baseus Baseus has announced a new dash cam that can continue capturing incidents even while ... read more

The plaintiffs accuse Perplexity of "cannibalizing traffic" to their websites. ... read more

AI is changing holiday strategies this year, with the technology influencing every process across campaigns - from content creation to media buys and consumer purchases. ... read more

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns -- from content creation to media buys and consumer purchases. ... read more

Hollow Knight: Silksong, one of the hottest games of the year with a reported five million players in its first week, didn't launch on smartphones. But that won't stop you ... read more

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, the ... read more

Minutes after news that right-wing influencer Charlie Kirk had been shot at a planned campus event at Utah Valley University, the wheels of social media engagement farming and clout chasing ... read more

A still from Frankenstein. Like the rest of the Knives Out movies, Wake Up Dead Man is full of extremely fun revelations - the kind that can turn the whodunit ... read more

The Federal Trade Commission (FTC) is ordering seven AI chatbot companies to provide information about how they assess the effects of their virtual companions on kids and teens. OpenAI, Meta, ... read more

The world is so lucky that September 9 is Tom's "Alive Day," the day that the sniper's wish in Iraq was overcome by Tom's courage and strength, and so many in the world are better ... read more

Elektron has built a cult-like following over the years with its unique and, at times, esoteric take on electronic musical instruments. On paper, Tonverk is a seemingly over-powered sampler that ... read more

Gmail is trying to make it easier to track your online orders with a new Purchases tab coming to mobile and the web. When you click on the tab, you’ll ... read more

Over the past week, I've been using Nvidia's new RTX 5080 GeForce Now tier. Nvidia's cloud gaming service has been the best on the market for years now, and this ... read more

If you want to buy a skin or virtual gear from the Fortnite item shop but don’t have enough V-Bucks, Epic Games is going to add a way to “top ... read more

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents. ... read more