It's been about 30 years since the birth of the modern optimizer, and based on new data from WPP's CMI Group, it may be time to embrace "orchestration" instead. ... read more

The company lost ground last year but says it will return to positive territory in 2025 with more than 2% organic revenue growth. ... read more

While videoconferencing apps have been around for quite some time, they really came into their own starting in 2020 during the pandemic, when many companies had to do a quick switch ... read more

It’s always a good idea to think about your phone and other devices when you travel. Things get lost, things get stolen, things get left in the seat-back pocket on the ... read more

TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing. ... read more

I never took 360 cameras seriously. That is, until I started spending more of my free time skiing and snowboarding. My social media feeds are inundated with [mostly sponsored] videos of ... read more

T-Mobile is shaking things up again. T-Mobile is replacing its Go5G plans with a couple of new options, complete with a five-year guarantee that it won’t raise your rate. But as always, ... read more

Insta360’s new X5 action camera streamlines sharing videos to social media. | Image: Insta360 Insta360 has announced a new version of its 360-degree action camera that won’t immediately become e-waste should your ... read more

Google continues to make updates and upgrades to its search auction system as the DOJ pushes its agenda to stop the company's monopolistic practices in search. The DOJ's proposal aims to push Google to share ... read more

This is a guest post from Vlad Chubakov at Programmatic 101. He is doing “UI Breakdowns” of some of the most popular tools in advertising.Previous break-downs:What's wrong with TTD's Kokai UI/UX? Amazon DSP Facelift: Exploring Its ... read more

TNT is saying good-bye to the NBA in about six weeks, but its centerpiece NBA show lives on. ... read more

Nvidia’s GPU drivers have been a disaster over the past four months. It all started when Nvidia released its drivers for the RTX 50-series cards in January, and introduced black screen ... read more

Earn one mile per dollar spent on Uber rides to the airport. | Image: Uber Delta SkyMiles members can now link their accounts to Uber, earning miles for money spent on rides ... read more

Pinterest is testing a new pop-up prompt it will display to minors in the US and Canada during school hours, encouraging them to close the app and turn off notifications until ... read more

Duolingo will soon be able to help you learn another new skill: chess. The platform’s new chess course will use short puzzles, such as moving a knight to the correct ... read more

Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acquired InfoSum. These deals ... read more

Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of economic uncertainty — especially when the last one was just a few years ago. The replanning, ... read more

As content creators across the web get swept up into discussions of tariffs and a potential recession, some are adjusting their approach to avoid possible blowback from affected fans. With Donald Trump’s currently-paused tariffs (save ... read more

For LG, the future of advertising isn’t flashy ad tech or buzzworthy partnerships — it hinges on something far more mundane. The TV menu. The South Korean electronics giant has quietly bet its ads business ... read more

Earnings season has returned and with it a familiar exercise in managing uncertainty. For the first time since President Trump’s administration put sweeping tariffs on imports, the country’s biggest advertisers, retailers, media companies and platforms ... read more

It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated its ownership in the firm back in 2020.  Even a few Dentsu executives ... read more

Subscribe: Apple Podcasts • Spotify These past few weeks have been a whirlwind as marketers have started to feel the effects of President Donald Trump’s tariffs. The start and stop nature of the tariffs ... read more

The Blue Origin operation succeeded without injury, except to the reputations of Katy Perry, Gayle King, and, of course, Bezos. ... read more

Tariffs International shipping company DHL is temporarily suspending packages bound for consumers in the US that are valued at over $800 “until further notice.” The BBC reports that DHL was hit with ... read more

Lawmakers in Arkansas have approved a privacy bill that would prohibit websites and apps from knowingly collecting personal data from users under 17 in order to serve them with behaviorally targeted ads. ... read more

Luke, Jamie, and Kimberly will join the rest of Nintendo’s Street Fighter amiibo lineup. | Image: Nintendo <a href="https://www.youtube.com/watch?v=9am3smYMP6A">via YouTube</a> Nintendo’s soon-to-be-released amiibo just went up in price at Walmart, GameStop, and ... read more

Shopify must face suit in California for allegedly surreptitiously collecting online shoppers' personal data, the 9th Circuit Court of Appeals ruled Monday. ... read more

How much will Trump’s threatened 245 percent tariffs truly impact Chinese goods and the prices we pay in the US? Some Chinese companies aren’t waiting to see. Anbernic, which makes excellent ... read more

Roblox is planning to offer creators more incentives for expanding their in-game businesses to users based in different regions across the world. ... read more

Bluesky is rolling out visible account verification labels that will be applied to notable user accounts for now - including those belonging to organizations, politicians and celebrities. ... read more

Robin Zeng, founder and chairman of CATL, on stage during the company’s Tech Day event in Shanghai, China, on Monday, April 21, 2025. CATL, the world’s largest battery manufacturer, previewed several breakthroughs ... read more

Near the beginning of his opening arguments, David Dahlquist, a lawyer for the US Department of Justice, showed a slide that he described as Google’s “vicious cycle.” It goes like this: ... read more

Anker’s newest Qi2-compatible chargers might be faster, but if you’re looking for a reliable — and relatively inexpensive — charger to keep you powered on the go, Anker’s last-gen 622 Magnetic ... read more

The “black box” that has long shrouded connected TV advertising is finally cracking open, according to one of the industry’s technology providers. As advertisers increasingly seek clarity on where their ads appear and the quality ... read more

SAN JUAN, PR – Who said a television had to have just one screen? While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported ... read more

Sony has published a new teardown of the PlayStation 5 Pro, highlighting improvements that it made to the cooling apparatus of the machine. They include tweaks to the PS5’s liquid metal ... read more

Kia’s most popular electric vehicle is getting a bit more expensive in the US for the 2025 model year. The automaker’s re-styled EV6, announced in November, will start at $42,900 — ... read more

Uber is being accused of using a “deceptive billing and cancellation process” for its Uber One subscription service, according to a lawsuit filed by the Federal Trade Commission Monday. The ... read more

Bluesky is rolling out blue checks of its own for “authentic and notable accounts,” the platform announced on Monday. For now, the decentralized network says it will “proactively verify” these accounts, ... read more

Airbnb will now display how much you’ll pay for a stay – cleaning fees and all – as soon as you start your search. The update, which is rolling out globally, ... read more

With an optional Photographer Kit that adds a grip and zoom lens, the Vivo X200 Ultra looks and feels more like a DSLR camera. | Image: Vivo Following several weeks of teases, ... read more

Xbox has confirmed the Elder Scrolls IV: Oblivion remaster. After years worth of rumors, Bethesda has finally acknowledged that the Oblivion remaster is real. In a post on social media, Bethesda ... read more

The remedies phase of a Google Search monopoly trial took the company back into court on Monday. Google could be forced to share "sensitive and private search queries with companies" that users may have never ... read more

Roblox is rolling out a new feature that will let creators on the platform choose to offer in-game items at region-specific prices. This means that an item’s specific price will vary ... read more

Star Wars, an epic story about rebellious heroes fighting back against power-hungry fascists hellbent on enslaving an entire galaxy, has always been deeply political. But there are few pieces of the ... read more

Valorant’s mobile spinoff is “really happening” and it’s coming to China first. In fact, it seems pre-registration for a playtest of Valorant Mobile is already open to Chinese players, spotted Esports ... read more

Today, I’m talking with Verizon consumer CEO Sowmyanarayan Sampath, who goes by “Sampath.” As CEO of Verizon’s consumer division, Sampath oversees the biggest part of the business: Verizon Wireless, which has ... read more

Chances are, your mom changed your diaper, packed your lunch, and helped guide you through your teenage years — all without expecting anything in return. She deserves a standing ovation, but ... read more

Private equity firm Rockbridge Growth Equity this morning announced the sale of fueling station and convenience retail outlets digital out-of-home media network GSTV to private equity firm MidOcean Partners. Terms of the transaction were not ... read more

Attackers are sending phishing emails that appear to be from “no-reply@google.com,” presented as an urgent subpoena alert about “law enforcement” seeking information from the target’s Google Account. Bleeping Computer reports that ... read more

At Initiative, DuBois was most recently managing partner-global business lead based in Chicago where she will also serve with Starcom. ... read more

Sine Digital reports boring ads translates into a show running or closing. ... read more

If you’ve played both The Last of Us games and are watching along with the show, there’s a pretty strong chance you’ve been waiting to see how the HBO series approaches ... read more

Netflix believes it is "less exposed" than other streamers when it comes to tariff issues. ... read more

The company launched the full-service creator and influencer marketing agency in 2022 in Australia. ... read more

Just about every cliche in the book adds up to a likely hit for Netflix with its new contemporary Western series "Ransom Canyon." ... read more

Transparency - which ensures accuracy in ad placements, allows for better performance measurement and helps avoid fraud for CTV media buys - is the basic feature in Charter Communications' ad business Spectrum Reach, and now ... read more

Meta is expanding how it uses AI to detect teens on Instagram — and, in some cases, will begin overriding account settings. Instagram announced it was using AI for age detection ... read more

As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST) is back in the spotlight — this time as politicians across Europe weigh it as ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. High-quality content is publishers’ most important strategy when it comes to growing ad revenue, and branded content is moving ... read more

Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with ... read more

When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Amazon appears to be emerging as an ... read more

As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire media and marketing world – some agencies are putting it to valuable use ... read more

"We were lucky to persuade Sarah to come to Canvas," said Canvas Worldwide CEO Paul Woolmington as he teased a new discipline - data storyteller - at the media agency. ... read more

"We were lucky to persuade Sarah to come to Canvas," said Canvas Worldwide CEO Paul Woolmington as he teased a new discipline - data storyteller - at the media agency. ... read more

Secretary of Defense Pete Hegseth at the White House on April 10, 2025. | Photo: Anna Moneymaker / Getty Images US Defense Secretary Pete Hegseth reportedly shared details about the March 15th ... read more

Many of Logitech’s products are pricier now than they were in the recent past. In a video published this week, YouTuber Cameron Dougherty detailed increases as high as 25 percent on ... read more

Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming ... read more

Star Wars is once again descending on Fortnite. This time, it’s through the Star Wars-themed Galactic Battle, a new Battle Royale season that starts May 2nd and features Darth Jar Jar ... read more

Though the larger Star Wars franchise has seen better days, Disney Plus’ Visions animated series has been consistently excellent for the past two seasons, and the creative teams behind its next ... read more

Henk Rogers at the Tetris movie premiere at SXSW in 2023. | Photo: Rick Kern / FilmMagic<br> When Henk Rogers first read the script for the Tetris movie, he was shocked. “There ... read more

Hi, friends! Welcome to Installer No. 79, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, RIP your free time, and also you can ... read more

Synology is preparing to roll out new restrictions on third-party hard drives in its future network attached storage (NAS) devices later this year, the company confirmed to Ars Technica. The changes ... read more

Protesters in Washington, DC on April 5th. More protests against President Donald Trump are taking place today as part of “A National Day of Action” largely spearheaded by the decentralized 50501 movement. ... read more

Star Wars Outlaws will get its next story DLC, called A Pirate’s Fortune on May 15th, Ubisoft announced during Star Wars Celebration Japan yesterday. The company also revealed that the Nintendo ... read more

Unlike some promos, today’s discount applies to both the 42mm and 46mm configurations. If you’ve been waiting for the right moment to pull the trigger on the Apple Watch Series 10, you’d ... read more

I promise: you’ll rarely be standing still like this. | Image: Landfall Haste: Broken Worlds takes the relaxing loop of sliding down and leaping off hills from iOS classic Tiny Wings and ... read more

After half a decade fighting to keep its empire together, Google’s defenses are wearing thin. The company is facing a two-front war that could fundamentally reshape its business, and, the US ... read more

With over 108 million subscribers, WWE has truly colossal reach on YouTube. The company currently sits just behind PewDiePie at number 11 on the list of most-subscribed channels across the entire ... read more

Lucas Pope at GDC 2025. Lucas Pope, the solo creator of games like Papers, Please and Return of the Obra Dinn, received the Pioneer Award from the annual Game Developers Choice Awards ... read more

It’s a familiar frustration for ridehail users: you open the Uber or Lyft app, enter your destination, and discover that your intended trip costs several times more than expected. The culprit ... read more

I wonder if this person is a better shot than most Stormtroopers. | Image: EA and Disney Star Wars Zero Company will release sometime in 2026, according to an announcement from Disney ... read more

Elon Musk with DOGE eyes. In a letter to the Social Security Administration’s Inspector General’s office requesting an investigation into DOGE, Ranking Member Rep. Gerald Connolly (D-VA) alleged that the government entity ... read more

The government should be scrutinizing Meta’s power. Unfortunately, its legal attack isn’t cutting to the heart of what keeps Meta big. This week, I spent three days in a Washington, DC ... read more

Tesla has plenty of Cybertrucks listed on its website, and they’ve got some hefty discounts, including many for about $10,000 off, Electrek reports. Many are from the 2024 model year and ... read more

"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline. ... read more

"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline. ... read more

Roblox allegedly transformed the creator's dance into an "emote," a purchasable animated expression for in-game avatars, without licensing choreography. ... read more

A federal judge in Nevada has ruled that it’s unconstitutional to obtain swaths of cellular records through “tower dumps” — but will still let police get away with using it as ... read more

The conservative 5th Circuit has lifted a block on a law that requires "digital services" providers to verify all users' ages, and prohibits minors from creating social media accounts, without parental permission. ... read more

This week, Kia announced its affordable EV4 electric sedan will launch in the US early next year. While the US won’t get a hatchback edition of the EV4 that was mentioned ... read more

Building (or rebuilding) a gaming PC can be difficult. It’s complex stuff, making sure everything’s compatible and whatnot. The next toughest part is finding a deal — and having the patience ... read more

Target’s Nintendo Switch 2 preorders in the US will kick off on April 24th at 12AM ET, according to Target’s website. The preorder time applies to consoles, games, and accessories, the ... read more

TikTok will continue to be integrated into all league games via in-stadium branding, and will be a co-presenting sponsor of the league's esports tournament. ... read more

A judge has paused the termination of nearly 1,500 employees from the Consumer Financial Protection Bureau (CFPB) while she considers whether the Trump administration violated a court order to avoid mass ... read more

Siding with AT&T, an appellate court threw out a $57 million privacy fine imposed by the FCC, ruling that the agency's move violated AT&T's right to a jury trial. ... read more

Andrew Casale, president and CEO at Index Exchange, described testifying in the Department of Justice hearing against Google as a "horror," but felt proud to stand alongside those advocating for a fairer digital ad ecosystem. ... read more

Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ... read more

The humble QR (or Quick Response) code has become ubiquitous. Invented back in the 1990s to scan car parts, the barcodes got a popularity boost during the pandemic when touchless tech ... read more

If you didn’t catch Mythic Quest’s series finale when it first debuted last month, there’s a chance you may never be able to see the episode as it originally was. Shortly ... read more